Posts

Episode 119: Creating Authentic Video For Your Pet Business With Chris Bryant

With new pet sitting and dog walking companies popping up every day (not to mention Rover & Wag), setting ourselves apart is becoming increasingly difficult in a world full of noise. One of the top ways that you can set yourself apart is by using authentic VIDEO in your business. Today, I sit down with Chris Bryant, an expert video producer, to talk about the ways video can help you stand out in the crowd as well as what types of video are better than others.

Chris Bryant was born in Danbury, Connecticut and has had a fascination with telling stories through moving pictures since Jurassic Park stomped into theaters in 1993. He launched his video production company back in 2005. In 2013 the company was rebranded as Empire Studios, where he is currently Creative Director and Principal. He also run Studio 12 Academy, an educational resource focused on video production and running a business around it. Chris is sought out for his knowledge in video marketing, and has been featured in Business News Daily, Inc., Momentology and the Everyday Power Blog, among other publications.

 

authentic video

 

Biggest Takeaway You Don’t Want To Miss

  • The most common misconception with video is that is has to be professionally done and movie-star quality. This is NOT true. In our industry, I like to say that we are truly selling three things: trust, security, and peace of mind. It may sound a little backwards, but having every single video you make be professionally done can cause people to tune out and not trust you. It can look disingenuous! Chris’s rule of thumb is that for every 10 videos you do, really only 1 of those should be professionally done while the other 9 are more off-the-cuff. Video is a way to show your audience YOU being YOU! They want to see you be real, raw, and authentic.

 

Show Highlights

  • Who is Chris Bryant? [2:00]
  • Why do business owners NEED video and what type? [4:00]
  • How does video build a personal connection along with trust and credibility? [5:00]
  • Should video be perfect or imperfect? [7:00]
  • How important is the audio aspect of video? [10:00]
  • How does working with a videographer work? [12:00]
  • What are the biggest mistakes people make when creating videos? [17:00]
  • What are some great online resources for video? [20:45]

 

authentic video

 

Special Offer

  • Go to studio12academy.com/bella and you can receive 50% Chris’s upcoming video course, 8 Steps To Creating Amazing Video On A Tiny Budget, launching in November! Also, the first 50 students to sign up are automatically entered to win a $500 camera slider.

 

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Play
leveraging technology

Episode 118: Leveraging Technology in Social Media With Brian Fanzo

Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.

 

leveraging technology

 

 

Biggest Takeaway You Don’t Want To Miss

  • There’s a lot of noise in this world between the Internet, the 24-hour news cycles, and more. The best way to cut through the noise is to just press the damn button! It doesn’t have to be video or audio. It can be any one-to-one conversations in a public forum. This can extend to Facebook, Twitter, Instagram etc. to help build trust online and keeping that trust online (the hardest part!).

 

leveraging technology

Show Highlights

  • What is “press the damn button?” [2:20]
  • How do you lose trust from your online audience? [5:45]
  • What is the best way to build people’s trust and keep it? [6:45]
  • Tell us the name of your podcast and where can people listen? [9:00]
  • How can we get over trying to be perfect? [11:00]
  • What is upcycling? [17:00]
  • What’s the difference between recycling and upcycling? [19:00]
  • How can people find you online? [24:00]

 

Links

 

leveraging technology

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

Play