This week, Bella talks about some of the amazing tax-saving tips her Mastermind members were privy to when CPA and tax expert, Christian Culpepper joined the Mastermind video session earlier this month. Chris has 30 years of experience in accounting, banking, real estate finance, and tax preparation for a very diverse group of people. From homeowners to business owners, he has been able to save people thousands upon thousands of dollars at tax time each year.
He believes CPAs should be serving the needs of their clients by using creative thinking to lower tax liability. He offers many services including helping business owners to clarify income, expenses, and cash flow, set budgets, and projections while maximizing their revenues and reducing costs.
Bella treats her podcast audience to an inside peek at the type of high-quality resources her Mastermind members receive every month. She sums up the main points of Christian Culpepper’s pointers on how to save big on your taxes.
Biggest Takeaways You Don’t Want to Miss
Tracking Your Expenses
FUN Business Deductions
What Do Different Types of Cars Have in Common with Your Taxes?
Legal Stuff like Scorp vs LLC
Shout to New Members: Is your name here? [2:03]
Keeping track of your expenses the right (and simplest!) way [2:40]
FUN Business deductions you will LOVE [4:00]
Personal grooming deductions [5:10]
Meals and other expense[6:50]
Importance of testing your CPA and if they will work for YOU, What is “the law?” [8:10]
Vehicle deductions, pros, and cons of traditional vs electric [9:30]
Sole proprietorship vs LLC vs S-Corp [10:45]
Reviewing your credit, building “business credit” [11:35]
Setting up an offshore account [12:10]
Other questions Mastermind members got answers to during the actual Mastermind session:
Do groceries have to be “delivered” to be deductible?
Is Starbucks deductible?
Can I deduct my Metrocard, train fare, bus pass, public transportation?
Suggestions for building business credit
Can I put my kids on the payroll?
How often should you meet with your CPA?
Importance of covering all areas of life, retirement, business
How to Get Access to the Mastermind
(including this awesome tax session!) Click the image below that says “Join the Mastermind.”
https://jumpconsulting.net/wp-content/uploads/2021/02/BIYB-PODCAST-TEMPLATE-1_2021-1-1.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-02-24 22:00:472021-02-26 06:39:39Episode 230: 10 Ways to Save Money on Your Taxes
Since marketing was invented, the need for graphic design has been ever-growing. However, graphics aren’t used to simply sell your business like they’ve been used in the past, instead, they represent your business.
Graphics are the foundation of your brand.
They not only represent how you present your company but also whether or not potential clients feel a connection with your company, whether your company can be taken seriously to not only clients but possible employees.
Today, I partnered up with Annette Mcdonald, the founder of Easil, an online DIY Graphic Design solution for brands and teams, as well as, MD of Copirite, a leading design, print & digital agency located on the Gold Coast, to teach you a little on what it entails to have Good vs. Bad Graphics.
The Importance of How You Portray Your Business
In order to grow your business, it is so important to create a quality design that can live in many different elements. Whether you using graphics for print, on the web, or for social, the most important thing you can do to create a quality design is making sure your graphics are consistent.
While your voice and style may change amongst the platforms, your brand style needs to remain the same. The best way to manage your brand style is through a Brand Style Guide and a Brand Voice Guide.
Brand Style Guide
Your Brand Style Guide is a guide to remain consistent about how you want things to appear in relation to your business.
Selection of Imagery
Explanation of How You Use All of the Above
Your brand colors should be 3 or 4 colors that you want to represent your brand. Now, it’s important that you don’t just say “pink and blue” this is where you have to be specific. A pink and blue hue can show up differently in different programs, on different mediums and all together can range from light to dark.
You’ll want to get the exact number from your color wheel and document it in your Brand Style Guide.
The fonts included should be two or three fonts you’ll use to represent the personality of your business.
Selection of Imagery
Your selection of imagery will be ever-changing but should include things like a variety of headshots you’ll use, or different images you want to be the face of your business.
I’m sure you know you need a logo for your business but it’s actually a good idea to have a couple of logos drafted up so when making your graphics, you’ll have the perfect logo for all mediums.
How You Use All of the Above
In this section, you’ll want to explain how you use all the other items on your Brand Style Guide. Whether that’s where you position your logos, what colors you like to pair together, when to use a certain font, or any other details that you deem important for creating connections through your graphics.
Your voice guide should show off the voice of your personality. Are you light-hearted or are you serious? Do you say puuurfect or perfect?
All of the simple things that design your company.
Evoking Emotions through Graphics
The way your graphics present to the viewer can evoke so many emotions. Like when you saw the adorable sleeping kitten, you probably felt a small connection to how sweet, simple and cute it is!
When it comes to evoking emotion, you want to make the viewer feel a human connection with your company. For our industry, you’ll want to come off as caring and compassionate in all interactions. Always associate your business with natural emotions.
Everyone uses pet images to promote that human connection because everyone loves going on social media and commenting on pets.
Play the cards you were dealt and use all the animal-loving to your advantage!
The Effects of Bad Graphics
When it comes to creating the best graphics that resonate the most with viewers, less is more.
Keep your graphics clear and concise. There is nothing worse than trying to jam-pack your graphic with every element possible.
You know how you feel when you go to work and your desk is cluttered with papers, pens, sticky notes, anything and everything that could be in your way? That uncomfortable feeling, sometimes even anxiety-inducing feeling, is exactly how it feels to look at a graphic will too much going on.
Take Apple, for example, their design is as simple as it gets yet it evokes so many emotions! When you see Apple, you see the company leading the industry, you may even have a sigh of relief knowing everything will be made simple.
Sometimes we will only remember how something makes us feel rather than what was said.
The 7 Deadly DIY Design Sins
If you’re struggling to put these concepts into practice, Annette’s article, the 7 Deadly DIY Design Sins, is a great way to further your knowledge on what will make or break your graphics.
Annette and Better Marketing with Bella
Have you loved learning from Annette’s 20 years of graphic and design experience? But are you left feeling like there is just no way you can add creating graphics to your daily tasks?
We’ve got news!
Better Marketing with Bella is stepping up our graphic game for 2020 by partnering up with Annette as our graphic designer! Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.
Corresponding your graphics from social, to print, to the web, is necessary for growing your business and becoming recognized and trusted in your community. You’ll need to create a brand style guide and a voice style guide to really lay the foundation of how you want to be perceived by the public.
So much of your business is portrayed through your graphics, they need to be top-notch.
You want people to recognize your company in your graphics immediately from your use of consistent brand identifiers and be able to feel your compassion and love for your work through your images.
https://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.png00Katie Giacalonehttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngKatie Giacalone2019-10-22 05:00:412019-10-22 07:48:00How Good vs. Bad Graphics Effect Your Business with Annette
One of the most challenging hurdles pet sitting business owners encounter is hiring. Many reach a point where they absolutely cannot take on anymore clients, unless they bring on some extra hands. What some business owners don’t consider is how much truly goes into making sure you’re hiring a HERO rather than a ZERO. So what better way to get your feet wet in the world of pet sitting employees than hearing the stories of other business owners who’ve been through the process many times before?
On this episode, Bella is joined by three successful pet sitting business owners that have been through it ALL when hiring pet sitting employees. In three 10 minute segments, Bella asks each one of these industry veterans three crucial questions:
What is the best way to find pet sitting employees?
What’s the biggest mistake you’ve made when hiring pet sitting employees?
What’s your best secret that you would tell your old self about hiring pet sitting employees?
Listen now to find out the answers to Bella’s burning questions while gaining invaluable knowledge about the hiring process in the pet sitting world.
Maureen McCarthy has worked with dogs and cats either grooming or pet sitting since 1980. When she moved to North Carolina in 2006, she started Love and Kisses Pet Sitting which she continues to successfully operate today. Love and Kisses Pet Sitting is now an award winning company (4 years and counting!), honored as the recipient of the Best Pet Sitting Business In Union County. Additionally, Maureen’s business has attained the 2015 and 2016 Angie’s List Super Service Award. Maureen now has 21 pet sitting employees working for her, all of which she requires to continually undergo continuing education to ensure they provide the best service possible.
David Steinberg founded David’s Pet Sitting while studying in graduate school to become a therapist at the UConn School of Social Work. Luckily, the program was located in his hometown (West Hartford). His friends then demanded he watched their pets when they went away. David happily obliged and before he knew it, David’s Pet Services was a thing. David now has a number of employee’s working under him, and is continuing to hire more and more while honing the process.
In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.
Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-08-31 06:00:552021-02-27 18:13:30Episode 62: The Do's & Don'ts Of Hiring Pet Sitting Employees
On this episode, Bella spends time with Lisa Cummings, Founder of Lead Through Strengths. Lisa talks about how it is her life’s mission to help people get over their obsession of fixing weaknesses instead of focusing on their strengths, the things that make them happy, give them energy and make them successful.
“Notice what works to get more of what works!” – Lisa Cummings
Pay attention to what is working. Make sure in your customer surveys you aren’t just asking what needs improvement. Ask customers what they loved most about the various parts of the service. You may find that some simple little thing you do, like giving out a little “report card” at the end of a stay, may be the thing that keeps them coming back and gets them referring you. After all, it is easier to replicate what is working for you than to try to figure out the 50 or 60 potential solutions to something one client says they don’t like.
To zero in on your strengths Lisa recommends the book Strengthsfinder 2.0 which gives you a code to take an online strengths survey. It gets away from skills and knowledge and helps you find your natural talents, the way you think, feel and act that feel good to you. It gives a filter for helping figure out the best way for you to approach issues. The book explains the definition of the 34 potential talent themes revealed by the survey.
Another way to zero in on strengths is to look for what brings you ease, energy and enjoyment. If a particular activity causes you to lose track of time, stop and exam just what about it really kept you engaged.
Two books that Lisa recommends are First Break All the Rules by Gallup Press and Now Discover Your Strengths by Marcus Buckingham. She says that if you read them from the standpoint of managing people and then combine that with a strengthsfinder of those people you manage it is most helpful in managing people.
When you have a business challenge imagine putting it through a funnel. You drop it in at the top and you filter it through all the top talents and strengths in your business. Try thinking how to solve it using each of those strengths. Lisa says is causes your brain to think in ways it normally doesn’t and can lead to some creative solutions.
One first step you can take is to decide what you want your company to remembered for and what you want to be remembered for. Come up with a list of words and phrases around that which will serve as an outline of what is most important to you. Another is to list out the values that are important to you. Lisa has a list of values on her website you can use as a reference.
Lisa also recommends finding out similar information from your customers. Casually ask customers what word or words come to mind when they think of you or your business.
Finally, she suggests you make a list of at least 100 responses to “I am good at _________!”. It helps you not only affirm how much you are good at but you can group them into trends and see if you are truly applying them in your business.
Lisa Cummings has delivered training & speaking events to over 9,000 participants in 14 countries. You can see her featured in places like Harvard Business Publishing, Training Magazine, and Forbes. She’s the CEO of a company called Lead Through Strengths. When she’s not out spotting strengths with teams, you’ll find her rescuing stray dogs or playing drums in her band Spiral Mischief.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-27 06:00:242021-02-27 18:18:56Episode 57: Lead Through Strengths With Lisa Cummings
On this episode Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.
Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.
You will also learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them.
Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.
“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann
The next logical step in the process is helping customers see that you can solve the problems they have. You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging. Lain says that playing up your “secret sauce”, that unique niche that you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.
They also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.
Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.
Lain is a bestselling author and communications strategist, who specializes in helping six- and seven- figure entrepreneurs uncover hidden profits and potential – FAST. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-20 06:00:232021-02-27 18:19:41Episode 56: Defining Your Brand With Lain Ehmann
On this episode Bella spends time with Andrew O’Brien, Founder and CEO of The Publicity Guy.
Andrew’s compelling story.
How crucial it is for you to tell your story.
How to get your story out there.
Andrew is the founder and CEO of the Publicity Guy. They are on a mission to change the world of publicity. They don’t just want to get media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Media exposure can be so much more than “social proof,” and their team can show you how.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-06 06:00:042021-02-27 18:21:46Episode 54: The Power Of Telling Your Story
On this episode Bella speaks with Justin Recla, Operations Officer for The Clear Business Directory Due Diligence and Vetting Solutions.
The importance of vetting your potential business partners, employees, and service providers
How best to go about vetting
How Justin and Tonya’s background in Counterintelligence translated over to the business world.
Does having a due diligence process tells others that you do not trust them?
How business owners can use their vetting process when marketing themselves.
Justin and Tonya Dawn Recla are Army veterans and former government agents who bring over 20 years of combined counterintelligence experience to the business world. They established The Clear Business DirectoryTM and have forever changed the way business gets done. For the first time, consumers and business owners alike can make sure potential partners, investors, and service providers are who they say they are and can do what they say they can do.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-06-29 06:00:432021-02-27 18:22:16Episode 53: Everything You Need To Know About Vetting With Justin Recla
On this episode Bella speaks with David Barnett, an Author, Speaker, Educator, Seminar Host, Consultant, and Business Buy/Sell Process Coach.
They discuss things you need to keep in mind when considering selling your business. These include:
Biggest mistake pet business owners make when running their business
Understanding that there are several reasons people sell businesses. Most of the time it is not for retirement.
Learning that keeping your business in the best shape to sell (i.e. have strong processes in place) will actually benefit you even if you aren’t yet selling it.
When you will and when you won’t benefit by using a broker.
A high level overview of the selling process.
David Barnett has been working to help the owners of Small and Medium Sized businesses for almost 20 years. As a former business broker and financing broker, Barnett has helped people buy, sell, plan, manage and finance businesses.
Since 2014, Barnett has authored 6 small business books, 3 of which have become Amazon best-sellers.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-06-15 06:00:032021-02-27 18:25:17Episode 51: Selling Your Business With David Barnett
On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.
Jen Phillips April
Specifically they discuss:
Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
The wide range of searches user are doing these days
How consistent blogging can affect your SEO
The importance of Facebook Live to attract customers.
Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-05-11 06:00:062021-02-27 18:50:25Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April
On this episode Bella spends time with Jason Waggoner, Vice President of Marketing for ACUTRAQ Background Screening Solutions. They discuss the importance of background checks and how ACUTRAQ can help eliminate some of the liabilities around doing it yourself.
Some of the drawbacks to using the simple background check services you see online
How a service like ACUTRAQ can actually reduce some of the liability around background checks
How you should proceed when a potential employee has something flagged in their background check
Jason’s UMeetU movement and acting/video production activities.
https://jumpconsulting.net/wp-content/uploads/2017/04/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-05-04 06:00:462021-02-27 18:51:26Episode 45: Everything You Need To Know About Background Checks With Jason Waggoner
In this episode, Bella speaks with Wendy Van de Poll, the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. They discuss pet loss grief and what pet professionals can say and do to be supportive to their clients in their loss. They also talk about how pet professionals can deal with their own grief.
Topics covered are:
What is pet loss grief
What you as a pet professional should do when a client gets the news that their pet has a terminal illness
How to help your clients when their pets die
What you shouldn’t say or do
How a pet professional can deal with their own grief over losing an animal client
Wendy Van de Poll
Wendy Van de Poll is a pioneering leader in the field of pet loss grief support. She is dedicated to providing a safe place for her clients to express their grief over the loss of their pets. What makes Wendy successful with her clients is that she get’s grief! “Over the years I’ve dealt with my own grief and helping many families communicate and connect with their pets long after their loss. It’s what I’ve done since I was just 5 yrs old!”
She is compassionate and supportive to all who know her. Her passion is to help people when they are grieving over the loss of a pet and her larger than life love for animals has led her to devote her life to the mission of increasing the quality of life between animals and people no matter what stage they are in their cycle of life! She has been called the animal whisperer. She is a Certified End of Life and Pet Grief Support Coach, Certified Pet Funeral Celebrant, Animal Medium and Communicator. She is the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. She holds a Master’s of Science degree in Wolf Ecology and Behavior and has run with wild wolves in Minnesota, coyotes in Massachusetts and foxes in her backyard. She lives in the woods with her husband, two crazy birds, her rescue dog Addie and all kinds of wildlife.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-04-20 06:00:192021-02-27 18:54:07Episode 43: Helping Your Clients Deal With Pet Loss Grief With Wendy Van de Poll
On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market. Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.
They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-04-13 06:00:552021-02-27 18:54:42Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business
On this episode Bella spends time talking with Tracie Hotchner, author of The Dog Bible: Everything your dog wants you to know and The Cat Bible: Everything your cat expects you to know.
Tracie is the host of 10 pet talk radio podcast shows on her own Radio Pet Lady network, including her NPR show “Dog Talk (and Kitties, too)”. She is also the founder of the NY Dog Film Festival which she travels with around the country after an annual premiere in NYC in November.
Bella and Tracie discuss how Tracie’s successes came about and the importance of positive attitude and a willingness to step through open doors.
On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion. George also specializes in training people on HubSpot.
George spent 15 years working in a traditional marketing agency to design and build websites and other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.
George and Bella discuss branding. In particular, they talk about:
How to get started in video
How long videos should be
How often you should be putting out content
How to push your content in multiple formats
Changing your thinking to being a production company first.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-03-16 06:00:042021-02-27 18:58:38Episode 38: Branding & Content Marketing With George Thomas
On this episode of “Bella in Your Business” Bella spends time with Heather Dopson, Community Builder at GoDaddy.
Heather Dopson, Community Builder at GoDaddy
Heather has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As a Community Builder at GoDaddy, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y.
How Heather got to this position of Community Builder
Some challenges she sees happen in small businesses and freelance communities
How small business should owners determine what they work on themselves or what they outsource/delegate
The biggest opportunities she sees people overlook when it comes to driving awareness and driving revenue
“Beyond the Domain” a Facebook live series of videos she is doing for GoDaddy.
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-02-23 06:00:482021-02-27 19:02:29Episode 35: Identifying and Overcoming Challenges As A Small Business Owner
In this episode, Bella speaks with Jennifer Taylor, the Founder and owner of JenLovesPets, an award-winning San Diego pet sitting and dog walking company.
After sitting down with Jennifer in her home town of San Diego, Bella was so impressed with the vast knowledge and stories that Jen has that she immediately knew she had to be on a podcast with the intent to help elevate the pet industry when it comes to approaching and accepting clients who are aggressive or fearful.
In This Episode:
Jennifer Taylor, JenLovesPets.com
Bella and Jen talk about “aggressive” dogs and how people often lump fearful dogs into the same category. Jennifer discusses some of the causes of aggression and ways to overcome it.
Listen in as they discuss:
1. What is the difference between fearful and aggressive dogs?
2. What advice would you have for a sitter who encounters a fearful or aggressive dog during a consultation? What steps should they take to ensure their safety?
3. What if that situation was that pet sitter’s staff member? How can one train their staff to acknowledge these types of pets and alert management?
4. Tell me a success story with a two and four legged client and how you were able to create a happy environment for that pet (the one you told me)
5. Where can sitters go to get more education on this topic for themselves and their staff?
They also discuss how a pet sitter would go about working with a fearful dog by including dog behavioralists and trainers on the team. Jen also lists some great resources for those who want to work with fearful dogs.
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-01-05 06:00:472021-02-27 19:07:53Episode 28: How To Pet Sit for Aggressive Dogs
In this episode of “Bella In Your Business”, Bella spends time with Susie Timm, President of Knife & Fork Media Group. Susie specializes in comprehensive public relations and marketing strategy in the gourmet food, restaurant and retail industries.
Gaining PR for your pet business can be wildly useful during the upcoming holidays, but if you get copies, you can also use it on your website and social media for months to come!
Bella and Susie discuss:
The importance of having a marketing and PR plan.
Creating interesting and useful event-based PR that then drive traffic and interest in your business.
How the “soft sell” approach works best when trying to get to exposure in mass media.
Some great ways to get yourself promoted on mass media.
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2016-11-03 06:47:112021-02-27 19:13:48Episode 22: How To Get More PR For Your Pet Business
In this episode of “Bella In Your Business”, Bella talks with Darcy Graham, creator of WOOFALONG.com. The site, which shows you the dog-friendly restaurants, stores, parks, trails and events in Colorado, was launched earlier this year and is already looking to expand.
Bella and Darcy discuss:
The frustration that was the impetus for the site.
How Darcy compiled the list of locations.
What types of publicity Darcy has managed to get for the site already and how she did it.
The engagements her site has gathered so far and how she has gotten it to grow.
Her extensive use of social media.
What she has planned for the upcoming version 2 of the site.
The plans for expansion to other cities.
The potential opportunities on WOOFALONG.COM for business owners.
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2016-10-27 06:01:082021-02-27 19:14:16Episode 21: How One Pet Lover Took Her Passion For Pets and United An Entire State with Woofalong
In this episode of “Bella In Your Business”, Bella talks with Katrina Kadyszewski, a former state auditor with the State of Connecticut.
Katrina has over 16 years experience working in a variety of financial positions. She started in the brokerage industry with a Series 7, 63 and 65 and life and health license, and then transitioned to audit work for the CT Department of Revenue Services before leaving to support small businesses in their efforts to get organized for expansion.
Katrina spent 3 of her almost 8 years with the CT Dept. of Revenue Services in the Business & Employment Tax Audit Unit, focused primarily on payroll tax issues. The last 5 years she worked as a Corporation Tax auditor, traveling across the US auditing largely Fortune 500 companies.
Bella and Katrina first discuss a big controversy in the pet sitting industry which is misclassification of employees as either independent contractors or employees. Katrina outlines some key indicators that auditors look for in making that determination:
Is there an actual contract between you and the contractor?
Are your payments to them regular in nature?
How much control do you have over them with regards to work hours, uniform, training, etc.?
Do they offer the same services to other companies through their own business?
Are you providing them all the tools, training and supplies they need?
Basically, consider how loose is the relationship?
They also discuss why they think business owners are so apprehensive about audits, what documents a business owner should have at their disposal if they are being audited, and whether business owners should take their lawyer and accountant to the audit. Katrina also gives some insight into what triggers an audit.
Some resources they discuss are the IRS’s 20-factor test to help you determine employee or independent contractor, and amnesty programs that exist to help encourage to make the right switch.
Have you ever been audited? Want to hear about pet sitters who have been audited? I have interviewed a handful and reported about it all here.
https://jumpconsulting.net/wp-content/uploads/2016/10/katrina-photo.png303301ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2016-10-20 07:00:162021-02-27 19:16:34Episode 20: Interview with a Small Business State Auditor
In this episode of “Bella In Your Business”, Bella is joined by Jason Waggoner, Vice President of Acutraq Background Screening. They discuss background checks and how important it is to get the right kind of background check when hiring an employee.
Jason starts off by explaining background checks and why using the quick, inexpensive background checks are ineffective. He emphasizes that these are good tools and a nice place to start but not reliable enough to base your decisions on, as affecting a person’s well being (by hiring or not hiring someone) based on inaccurate information can lead to costly lawsuits.
Jason explains how good professional background check companies like his follow up on hits from “multi-state” databases with checks in the local county for that given hit. This ensures that you have the most up-to-date record from the most accurate source.
Jason also covers the background check application you give to potential employees. There are strict Federal guidelines (via the Federal Credit Reporting Act) on how that information is presented and what information must be included to ensure that applicants know exactly what they are agreeing to and how it will be used. He cautions that failure to do so can be costly as some lawyers have been known to search websites, find non-compliant applications, and attempt to organize class-action suits against the company.
If you would like to contact Jason at ACUTRAQ, he can be reached at 281-727-0019 or at an email address which is mentioned in the podcast.
https://jumpconsulting.net/wp-content/uploads/2015/08/BELLA-IN-YOUR-BUSINESS-itunes.jpg14001400Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2015-11-30 12:25:122021-02-27 19:23:24Episode 11: How To Do A #PetSitting Background Check Without Getting Sued
I once hear someone say “An expert is someone who knows a LITTLE bit more than someone else.” Hmm…This could be true, but it is also important to know who the expert is.
In addition to being an “expert” you need to have your niche. No one can possibly be an expert about everything. If they were, they would be God.
It annoys me to all get out when someone claims to know something about everything. We all know those people. They are usually the ones that either
a) End up messing everything up because of their ego or low self esteem.
b) End up leading the flocks of sheep into the loin’s den and not realize it until it is too late.
An expert, in my opinion, is someone who is proficient in a subject. They know a LOT more about something than everyone else. They are the ones that usually always have the answers, but are honorable and humble enough to say “I don’t know” when they don’t know.
An expert, usually has a niche. Niche. There is that word again. Webster define’s niche as a defined market. A defined market doesn’t include everything under the sun and beware of those who think their niche is everything under the sun.
https://jumpconsulting.net/wp-content/uploads/2011/02/photo_25752_20110103.jpg400297Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2011-02-20 21:10:422016-01-28 12:32:33Who Exactly Is An Expert?
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