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Navigating Social Media

Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith

We’re taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

 

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Navigating social media Mari Smith

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]
  • How to FOCUS for success [7:45]
  • Creating meaningful relationships on Facebook [10:50]
  • New business skills that everyone needs [14:10]
  • Benefits of setting up Facebook Groups [16:30]
  • Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

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facebook groups

Episode 110: How To Use Facebook Groups To Grow Your Local Pet Sitting Business

Facebook Groups are a powerful tool on social media that can serve a number of different purposes to help your pet sitting company. They can be an asset in finding new clients, networking with other local businesses, and becoming a driving force in your community. This week, Erika and I take a deep-dive into all things Facebook Groups to discuss how they can be used to grow your pet sitting company.

 

facebook groups

Biggest Takeaways You Don’t Want To Miss

  • Before setting up any Facebook Group, we always want to consider the logistics of the group and how you plan on running/growing it. Think about what type of community you want to build and nurture. Is it “Pet Lovers of CITY,” “Pet Mom’s & Dad’s of CITY,” or something else? Give some thought to what the description of the group is. Why should people join? What are the rules? Do you allow advertising, pets for sales, and/or negative talk about other businesses?
  • Next, it’s time to actually create the group. You’ll need to click in the top right of your Facebook browser and select “Create Group.” From there, simply enter in your group name, add group members, and then choose the privacy setting of the group. Be sure to pick an icon and upload a cover profile as well. Click “Create” and you are up and running!

    facebook group

How To Grow & Leverage Your Facebook Group

  • So now you have your Facebook group – but how do you grow the group? When you are just getting started, I would only invite people that you know personally until you get it built up. Get your grounding and feel comfortable. You should have this in no more than a week! You’ll then want to start thinking about the types of people you want in your group. It might be easier to attract businesses who already have a great following on Facebook in your community, and then ask them to invite THEIR community.
  • How can you leverage the group? Use it as a conversation starter at networking meetings. You can also use it as a way to break the ice and connect with pivotal people in your city. It’s also an opportunity to do Facebook Live videos where you interview people in your community on split screen. Lastly, it’s also a place where you can post lead generations.

Do Your Research

  • An important step that you don’t want to forget is to research who has large Facebook pages with good engagement in your community. The best way to do this is to type your city name into the search box on Facebook, click “Pages,” and then click on “Groups.” When you find a group you’re interested in, click the page/group, and add the administrator as a Facebook friend. Try to get to know them personally whether it be through a phone call, email, or even over coffee. Share the intent of your group and ask if they would want to help by promoting your group or even becoming a moderator. In return, you might offer them a free plug of their business once a month.
  • There are a few things that you want to beware of when running your Facebook group. It is critical that you lead the group and check in at least once or twice a day. Always respond to everyone in the group, and feel free to find some other Moderators to help you. Try to plan content in advance and schedule it to post (I suggest a minimum of Monday, Wednesday, and Friday). You may have to ban people that don’t follow the rules or create drama. Be willing to be a leader and keep the group on track.

 

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facebook page

Episode 108: 8 Things You Need To Do On Your Facebook Page To Grow Your Pet Business

For most of us, Facebook is one of (if not THE) #1 social media websites that we use in our business. It’s such a useful tool for so many things including getting our businesses out there, finding new clients, and even finding new staff. Plus, it’s a great way to network with other local businesses in your community to establish those critical relationships. In this week’s podcast, I sit down with Erika to discuss 8 things you MUST do well on your business’s Facebook page in order to grow your business.

 

 

facebook page

Biggest Takeaways You Don’t Want To Miss

  • Facebook is ever-changing, but there are a few aspects of the website that will always stay the same. Facebook will always be focused on community and interaction. Understand that Facebook is meant for people who already know and are following your business – it’s not really designed for first-time visitors. Don’t forget that Facebook is “borrowed land” – in other words, you need your own website as well!

 

facebook page

 

  • One of the biggest questions pet business owners ask me is “how do I start more conversations on my Facebook page?” Or, “how do I get more people on my Facebook page?” First and foremost, respond to everyone! You wouldn’t like it if you started a conversation with someone and they didn’t answer, so don’t do it to your Facebook page visitors. Next, invite people to like your page. There are loads of potential people that you could be inviting to like your page.

 

  • Aside from our businesses Facebook page, there is another way that you can get more eyes on your brand and content. The best way to do this is to join Facebook groups in your area. Mom groups are especially powerful for pet businesses. Some ideas of useful content to post might be:
    • School bus etiquette for the dog
    • What to do when the dog loses his playmate for school
    • School vacations
    • Kid & dog-friendly restaurants

 

facebook page

 

 

  • The biggest mistake business owners make on their Facebook page is not using enough pictures! You absolutely must add a picture to everything you post on your page. Social Media Examiner reports that 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). BrainRules.net states that “When people here information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.” A final statistics show that “People following directions with text and illustrations do 323% better than people following directions without illustrations.”

 

Resources & Links

 

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Jump Mastermind

The Journey Of Discovering The Right Person For The Jump Mastermind Group

Being around a bunch of people where you can share your ideas, learn, and really bond can prove to be incredibly life changing for any pet business.

I saw a need for the free pet sitting facebook groups I run.

People wanted to feel closer to one another where they could bond and really know exactly who was in the group.

This sort of closeness transforms businesses because when people can feel free to share openly and honestly without fear, true business and personal growth happen.

I see it all the time.

Jump Mastermind

The Problem I Needed To Solve For Pet Sitters:

People would direct messaging me explaining that they wish they could share in the free group but they didn’t feel comfortable because:
…they didn’t know who was reading.
…they didn’t know if it was going to be screenshot and publicized.
…they didn’t want to be judged.
….they were afraid what others would think.

Plus they really wanted to build their business and wanted to know how and not just in one post. They needed someone to help hold them accountable. They were hungry and ready to work.

They were also ready to invest in their own success.

They knew that the free groups, while sometimes good, only gets you so far. They knew that in order to be in an elite community where people are showing up and are caring about one another’s success, pushing together, that they would have to invest their time and money.

When this investment happens a lot of the bickering, drama, and failure to follow through on tasks or goals goes away.

 

When I decided to launch the Jump Mastermind group, I knew I needed to take my own advice and:

Defining My Audience Was A Must.

I also realized that people joining would want to know that “hey these are my people!” I know they would want to feel comfortable sharing, know that others had the same type of business and it would feel so comfortable

…almost like a family.

I didn’t want it to be a free for all where just anyone with a bank account could join.

There had to be a bit of exclusivity.

The most obvious qualification stated at the top of the Jump Mastermind landing page says that business needs to be making at least $50K a year.

I settled on $50K thinking that by this time, one would already have a website, clients, and are up and running. They also might be on the verge of having staff and just need that support.

Or they might already have staff?

I needed to set the bar at a qualification where we didn’t just get watered down with a bunch of Wag and Rover sitters. I also didn’t want a bunch of people who were constantly spinning their wheels “too busy” to make any progress.

But I have to be honest with you.

I actually had some really incredible people who are making things happen in their own business who haven’t yet reached this $50K threshold.

Their value wasn’t defined by their revenue.

It was actually defined by their mindset.

I have come to realize that mindset and participation is actually more important and any dollar number.

 

But Bella Doesn’t Care About Small Business…

It has been tough taking this type of stance with the Jump Mastermind. I have been told, “Bella doesn’t care about small businesses” which really couldn’t be further from the truth. If I didn’t care, I wouldn’t have 350 blogs and 200 videos free to the world!

I have also been bad-mouthed inside some ‘not so secret’ Facebook groups. For posting videos and blogs on my own Jump Consulting facebook page and saying things like “If you aren’t growing, then your dying!”

 

 

It hurts to read these things, but then I remember these aren’t my people. They aren’t the type of people who have been flooding the Jump Mastermind.

I learned a lesson.

The very reason I set out to define who is right for this Mastermind was glaring back at me as my loyal friends sent me screenshot after screenshot of the Bella Bashing that was taking place.

The lesson was mindset.

Mindset is the most important thing to ALL business success so it should be a cornerstone of the Jump Mastermind.

Additionally, I realized that I have an enormous responsibility to the group, or the “Jumpers” as some of them lovingly call each other, to make sure that the quality of people in this group stays at the cream of the crop!

To make sure that people who would write things like the above never end up in the group.

Side note: To the point of the screenshot above…I would never, ever, try to convince anyone to become a member. The group isn’t about that. It is like working out. I can’t make you work out. You have to WANT to do it! 😉

I Learned, Not Everyone Is The Right Fit And $50K Isn’t The Barrier:

It is the right mindset. Mindset is everything.

One of my favorite mentors says to write and talk about who is NOT a good fit for what you’re doing, and thanks to this interaction I have 3 ways detailed below.

 

3 Ways To Know Who Is Not Right For The Jump Mastermind

 

1. Those That Don’t Want to Grow:

If you aren’t growing, you are dying.

It is literally a science.

You can’t change that.

Also, you really become the people you hang around. Have you ever asked yourself and took inventory of who are you spending your time with?

As pet sitters and dog walkers, it is TOUGH. We are either around pets all day or alone!

Have you thought about how intentional or unintentional you are about who you surround yourself with? Are they pouring into you or sucking you dry?

Any successful person I know has always been surrounded by people of the same mindset pushing them to be better.

And the clincher?

They typically meet with them on a regular basis.

2. Those That Don’t Want to be Challenged:

This is a really tough one.

As business owners, we spend a lot of our days pouring our heart and soul into our businesses. When someone challenges they way we do things or encourages us to change our methods to go out of our comfort zone, it’s tough to receive!

It is even tough for me.

I just put my website out into the Jump Mastermind a few weeks ago and told them to rip it apart! Afterall, they are my target audience. Naturally, the struggle is real to not react and be defensive when we hear something we don’t like. It is a real human reaction many of us have when we are told to change.

They are why I have made recent changes to my own website and for that I am grateful.

A Mastermind conditions you to take it easy. Consider others ideas and think about solutions that you might not have thought about the first time around. It is literally the ‘group think’ and it helps members become better and better each month.

3. Those Who Are “Too Busy”

I tell my coaching clients to replace the words, “I’m too busy” with “It isn’t a priority” because that is really what it means.

We make time in our life for things that are a priority.

If someone isn’t willing to make the time in their life to participate in the group then they won’t be a good fit. They won’t get anything from the group and they probably won’t give anything to the group.

Granted we all have seasons in life. Sometimes we are in growth mode, sometimes we are in maintaining mode. To know which you are in is powerful.

Remember that bonding I told you about? Two local meet ups have already happened in the three months that the Jump Mastermind has been happening. People are connecting so much online that they are meeting up IRL (In Real Life) and learning to care and share on such a deeper level.

Want to know the clincher? These people were IN the free facebook groups, and never got together until the bond they formed in the Mastermind inspired them to.

Pretty powerful, huh?

So Where Does That Leave Us?

Well if you have read this entire thing you are either in one of two camps.

Camp #1: You disagree with this entire article. It might have even upset you. In that case, that’s okay. You have every right to feel the way you do. Let’s just be happy that I have taken the time to spell it out and you know for certain this Jump Mastermind isn’t right for you.

Honestly, it’s no problem for me, as I hope it isn’t for you!

Life is too short.

Camp #2: You are already scanning the page for “where can I sign up?” Thinking YES I need a group of people who GET me, who are DOERS and not complainers, and who will SHOW UP for me. If that is you, you need to go here and sign up.

Grateful

It is tough for me to express in words how much of an imapct this Jump Mastermind has had on so many businesses and personal lives. The privledge of being able to lead this, to spend my time pouring into many people and have them supporting my goal of influencing lives and busineses has been nothing short of overwhelming. So I am just going to let them do the talking for me. Don’t take my word for it. Hear what they have to say below.

 

pet sitter facebook groups

What Makes Up Good Pet Sitter Facebook Groups?

Facebook groups are quickly becoming a premiere way to make meaningful connections and expand your network. There is seriously a Facebook group for EVERYTHING. As pet sitting business owners, many of you may be a part of (or are interested in joining) a pet sitter Facebook group. So, today we’re going to talk about what exactly makes pet sitter Facebook groups worth joining.

What Makes Up Good Pet Sitter Facebook Groups?

pet sitter facebook groups

Screening Process

When joining a Facebook group, it’s definitely important to determine whether or not the group “screens” the incoming members. Generally, it is better that the group HAS a screening process than not. This ensures that the right types of people fit the group.

In pet sitter Facebook groups, you’ll see a lot of non-pet sitters try to join them. This is because some people will join groups in mass to promote their own product/service. So, once there’s too many of these kinds of people, the integrity of the group is lost. It’s now just become a self-promotion page.

For example, in the “I Own A Pet Sitting Company W/Staff” Facebook group (sponsored by yours truly), we message every single person who wants to join the group. Why? Because we want to cultivate a certain type of community. And because we feel that quality is much more important than quantity.

Free Resources For Pet Sitter Facebook Groups

Many pet sitter Facebook groups actually offer group members free resources. You’ll typically see this in groups sponsored by pet business coaches or pet businesses themselves. Some of the free resources we offer in our pet sitter Facebook groups include a pet sitter networking guide and a  20 minute coaching session, just to name a couple.

Number Of Moderators

Pet sitter Facebook groups usually either have one moderator or a number of them. Typically the moderator is either a pet industry veteran or a pet business coach.

It’s usually better to have a group of moderators in order to ensure the group runs smoothly. Multiple moderators screening incoming members, reading and answering posts, and posting content can all be beneficial to the group.

With a large group, it can be difficult for one moderator to keep up on all of the posts. Multiple moderators help manage what type of content is allowed. This can in turn benefit the overall quality of the group.

The True Benefit Of Pet Sitter Facebook Groups

The ultimate resource of being in these pet sitter Facebook groups is that you can network. Pet business owners can connect with other pet business owners around the country. These groups provide a platform where you can get valuable insider advice and answers to your burning questions. It’s a great way to not feel ALONE in your business – which is really important.

Pet Sitter Facebook Groups

pet sitting facebook group