Technology is ever changing. And with new technology comes new ways for your business to connect with your clients. One of these ways is Facebook Live – a feature on Facebook where you can broadcast yourself LIVE to your Facebook friends. Cool, right? While blogging is still really popular, video is becoming where it’s AT! Using Facebook Live for pet sitting is a great way that you and your staff can really connect with your audience. So today, we’re going to talk about why having your staff use Facebook Live is a good idea and how you can begin to implement it into your business.
Why Your Staff Should Use Facebook Live On Your Pet Sitting Business Page:
Your Clients Will LOVE It!
Live video is so much more personal than pre-recorded, professional video. Clients will love getting to see an inside look of what it’s like to be a pet sitter for your company. It can also help them feel more safe and secure since they’ll have an inside perspective on what your pet sitters do at homes.
But, it’s important to note that you don’t want to just throw your staff into this new task. There is a couple different ways you can go about it:
- Hold an official training so ALL of your pet sitters can learn how to use Facebook Live for pet sitting to your standards.
- Only allow your “veteran” employees who really understand your brand to take part in it.
Whichever you choose, you want to make sure that you add an additional section in your training manual so that you have all policies and procedures documented in writing.
Your Sitters Will LOVE Doing it!
It’s no secret that your pet sitters love pets! So what better way for them to show off their love for animals by using Facebook Live for pet sitting on your business page? They will feel a sense of pride and importance once asked to be one of the many faces of your business.
Giving your sitters extra responsibility will make them feel appreciated. It will also help you promote your business through content creation. Your job, however, is to give them all the tools they need to succeed.
Tell Them The Rules Of The Game:
What do I mean by that? Every week you should have some type of discussion like, “Hey ____, this week on Facebook Live the topic is going to be one reason why you love working for the company.” You want to make sure you give your staff some direction. That way, they won’t have to think on the spot to come up with something to say. Also have some specific guidelines in place such as:
- How long the video should be
- What time of day is optimal for posting
- Only use Facebook Live for dogs/pets that they feel completely comfortable with.
You’ll 100% Set Yourself Apart From The Competition!
We don’t have to be the only people that are the face of our company. In fact, your sitters are the main reason why your clients will come back again and again. Keeping up with the newest trends and technology allows your business to grow and prosper. Stay relevant, engaged, and in-tune with how people want to view content. If you make it EASY for people to see what you’re all about, the sky’s the limit!