Posts

Episode 167: How to Show Up on Social When You Have No Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

Biggest Takeaway You Don’t Want to Miss

Showing up on social media is as simple as making it a priority in your business! We all have a tendency to carve out time for things we deem important, why are we not doing the same for showing up on social? Find out what it is that’s holding you back from scheduling time in your calendar dedicated to social media. Don’t be afraid to recycle your posts.

If you’re struggling with the creative and the strategy look into Better Marketing with Bella and see how Bella can help boost your social media marketing.

Show Highlights

  • Find time for things that are important [2:20]
  • Recycle your posts [3:30]
  • Schedule time in your calendar [4:15]
  • Use scheduling software [5:00]
  • Hire someone for the creative and the strategy [6:58]
  • Quick Recap [8:58]

Show up on Social

Links

Share the Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

Play
scheduling social media

5 Strategies To Show Up On Social Media When You Don’t Have Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

scheduling social media

5 Strategies To Show Up On Social Media

Here they are:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

Let’s go over these in a little more depth!

 

1. Find Time For Things That Are Important

If you really want to do something, you’re going to find the time. So let’s just acknowledge that first.

So, if we’re not finding the time, what is the reason why we’re not finding the time?

Do we not really want to do it? Do we not really see the value in what social media can do? And, what are you doing where you could easily be recording?

After you get off the phone, you could write a post.

You could say…

“I just got off the phone with this brand new cat client. She usually never has a pet sitter, but her grandmother passed away and she needs to fly. And, the only thing she’s really concerned about is with her cat. So, we were able to help her by doing x, y and z.”

What I’m saying is, tip number one is to find the time, seize the moment, and figure out the different things that are going on in your life right now that you actually could leverage.

 

2. Recycle or Up Cycle Your Posts

The second tip is to recycle your posts.

You have all this amazing effort and energy that you’ve done. Why waste it?

leveraging technology

by Brian Fanzo

It’s very easy to go into the insights of your Facebook page. And, the charts there will show you what’s performed well.

You can go back to those posts and reshare them or copy and paste them to schedule the post again.

Your insights will show you what your community is actually reacting to.

 

3. Schedule Time In Your Calendar

Schedule time in your schedule like you would have pets.

I know that many of you would never actually miss out on a dog walk.

Let’s make social media a priority.

That can be 10 or 15 minutes a day, every other day, once a week, something, but if you aren’t scheduling it in like something that you absolutely need to do, it’s going to be really hard to show up on social media when you feel like you don’t have any of the time.

via GIPHY

 

4. Use Social Media Scheduling Software

Number four is to use scheduling software.

There are software programs like:

The one that I really love is Agora Pulse because it is like the Lamborghini of social sharing.

One of the best features is social listening, which means anytime anyone says your name, your company’s name, or maybe your area and name, you get an alert for in your Agora Pulse.

Now, I do not suggest that you actually allow Agora pulse to give you notifications in your email, because that can get a little overwhelming.

Sometimes, people say I don’t want to use scheduling software, because it won’t show up on social media. And, that just is not the case.

I have scientific evidence that shows that posting from a third party platform does not actually make it not get seen. I think there was a time like two years ago when that happened, but not now.

If it makes you feel better, you can use Facebook’s native scheduler.

While you can automate the scheduling, you cannot automate engagement. You really do want to just check-in and try to talk with people.

 

5. Hire Someone For The Creative And The Strategy

Now, the fifth and the very last one is going to be to hire someone for the creative and the strategy.

This is a more expensive option, but it ensures that the job gets done.

You can create the graphics and then let the other person schedule them. Sometimes the problem with this is that they don’t know when to post it or what to say.

 

Conclusion

To recap, here are the five strategies to show up on social media we discussed:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

But how do you actually come up with the stuff, right? How do you come up with ideas when your brain is just like wants to explode?

You’ve got:

  • So much stuff going on
  • So many different projects
  • Clients calling
  • Employees asking you questions
  • Your kid tugging on you
  • Your husband or wife wondering what’s for dinner tonight,
  • To pick up the kid pick up from school

Right?

Better Marketing with Bella

So the last thing that most of us as business owners have is the ability and the time to be creative.

This is where Better Marketing With Bella comes in.

We only open up the doors twice a year and it’s coming up.

Here’s our process for new people joining:

  1. People already in the program have the option to join again
  2. We ask our waitlist if they’re interested
  3. We open the program up to the public

You can join the waitlist here.

See you inside the program!

How To Use Email Marketing In Your Pet Sitting Business

Email marketing is something that a lot of business owners have an adverse reaction to. I hear a lot of the time they think they are bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path.

But why?

In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this?

One thing that I don’t see acknowledged is how much email marketing IS one of the only social platforms that you can still control. Although there are still algorithms involved, it is one of the best-producing ways that you can spend your marketing time.

Some people even feel like the email is interrupting their day or is just always spam.

That, my friend, is stinking thinking.

If you make them interesting, people are going to want to read.

Today, I want to break it down to show you how I use email marketing and how you can, too.

8 Ways I Use Email Marketing In My Business

Here’s a brief summary of the ways:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

 

If you would rather listen:

 


 

1. Give A Recap In A Weekly Email

There is no way everyone can possibly see or keep up to date on everything you do.

Even if you are lucky, only 15-25% will open your emails.

However, that’s more than you would have normally, so isn’t that a good sign?

At Jump Consulting, I publish a blog every other week, a podcast every week, and sometimes do a Facebook Live. I also always have something cooking on the back burner, too, and the weekly email is how I can do this.

Pet Sitters and dog walkers can do this, too, by telling people the situations they were able to help that week:

  • Cat sitting for someone whose grandmother passed away in another state
  • Walking the puppy that has too much energy
  • Helping to care for a dog during the schedule changes of a divorce

All of these examples help to humanize your business and show people how you are able to help your clients.

If you have any great IG or FB stories, or posts that got lots of interaction, or a local event coming up… these are all great to put into the newsletter too.

2. Directly Talk To My Readers (With A P.S. Section)

At the end of an email, you can always insert a P.S. section.

I do this when I usually ask questions. It is always interesting to see the replies I get. I often call the reader to action by asking them to hit reply and tell me something.

PS email

Because of this, I’m able to get the line of communication open to start chatting.

The P.S. can be powerful because most of the time we are reading on our phones and scanning the email. Not reading word for word. But where does the eye end?

You guessed it, on the P.S.

Another fun way to use the P.S. section is when you have a really long message and you put a short amount of text in the body, have your signature, and then a longer P.S.

For some reason, people are more willing to read the P.S. than the body of the message.

 

3. Segment My Audience

Another quick and fun way you might want to use your email is to segment your audience.

You might have seen me ask you a few times in the emails…

“Are you a starter? Builder? Scaler?”

email segment

 

This question has buttons attached where I ask you to press the one that matches.

My email marketing system then tags these people and we know just where they are in their business. It helps so I can send specific messages that will speak directly to their problems.

The way a pet sitter or dog walking company can do this is simply by asking…

“Do you have dogs and cats in your home? Dogs? Cats?”

Press which applies.

There, you can send dog-specific emails or cat-specific emails. After all, a cat client doesn’t want to hear about how you are looking for two more dogs to walk M-F, am I right?

 

4. Deliver Value

Emails are a great way to break the mold and send a quick message that is out of the ordinary.

How about…

“Meet me at the Fall Festival Sat 2 pm. Bring Fido! Let me know if you will be there” or something short and sweet like “Wondering where to get your Santa Paws pictures this December? Check out this list we made. Tailwags, COMPANY”

Short and sweet. It doesn’t have to be long, drawn-out with text boxes everywhere, and be boring and it shouldn’t talk at all about how great you are.

It should add value to their life.

 

5. Have You Get To Know Me

Emails are a great way to communicate your personality to your current pet sitting clients and your prospective ones.

For example, you may have certain traits or live your life in a certain way that identifies with people.

Maybe it’s your religion, ethnicity, favorite sports team, or favorite dog/cat breed.

The more that you can build a relationship with your audience, the more that they are worth to you. If you spend time getting to know your audience and allowing them to get to know you, then your bond will be strong.

The key is to be as personal as you can. That’s what people identify with.

6. Deliver Sales

Email is one of the best ways to communicate with your audience about the sales that you have.

Maybe you’re running a holiday discount. Or, offering a discount for first-time clients.

You can do that with email.

And, the delivery rate will be much higher than social media can provide.

Most business owners cite an email list as the reason why they’re successful — because the sales come from there.

 

7. Send Videos

Videos are a great way to interact with your audience!

I even have an introduction video in my email signature that explains who I am and why I’m in someone’s inbox.

Videos can be a great personalized touch for welcoming clients into your business. Or, even around the holiday season as a thank you for their business.

The videos don’t need to be perfect or sent to an editor. Simply show your personality and people will appreciate it!

send video in email

8. Own, Not Rent

Let’s have a quick chat about owning vs. renting your audience.

On social media, you don’t own your audience. If Facebook, Pinterest, or Instagram decided to shut down, then you wouldn’t be able to retain any of that traffic or exposure.

But, with your email list, you OWN them. 

You could take those people and continue to market to them regardless of what happens.

That’s the power of an email list and why you want to own your audience, not rent them.

 

Conclusion

In this article, we discussed the 8 reasons why I use email marketing in my business:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

Do you already do some of these with your emails? I’d love to hear it in the comments below.

Tell me how I can help you get more clients in your pet sitting business!

Are You Still Not Sure What To Write?

I get it. I mean after all the admin work, pet sitting work, social media work, who has time to sit down and think about something that would be interesting to your clients? Then write it, format it, get graphics, and send it out. Oie. Not another thing to do Bella!

I know, I know, I get it.

That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program. Rover is doing it weekly – how often are you doing it?

Save your space in line for our next enrollment here:
Better Marketing with Bella

Social Media

Episode 164: What To Post On Social Media When You Don’t Know What To Say

People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you’ve ever felt this way, don’t worry, you’re not alone. I’m sharing seven things you can do when you’re lost on what to share on your social media.

Biggest Takeaway You Don’t Want To Miss

Be inspiring to your community and think local. Are there events in your community that you can get involved with? Or another local business or person you can shout out on social media? Highlight your community and connections. You are the expert. You have put in all the time and have learned a lot. Share your knowledge you have. Also, tell stories to draw out the emotions of your viewer. People remember how you made them feel, not what you said. If you don’t have the time to prepare your posts or think of ideas, Better Marketing With Bella can help by providing graphics, videos, captions, hashtags, Instagram stories, and more. Everything you need to stay active on social media with your branding to market your business.

Show Highlights

  • How can you inspire others? [1:10]
  • How do you keep track of everything? [3:00]
  • What are some ways to be funny on social media? [4:55]
  • How can you leverage local events in your community? [5:55]
  • What are tips that you can share with your audience? [7:50]
  • Who can you feature or shout out on your social media? [9:40]
  • How can you tell a story on social media? [12:20]
  • What if you don’t have the time to do these things? [13:50]

 

Social Media

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

    1. Click this link – Bella In Your Business
    2. Click on the ‘Subscribe’ button below the artwork
    3. Go to the ‘Ratings and Reviews’ section
    4. Click on ‘Write a Review’

Better Marketing with Bella - Social Media Solution

Play
Better Marketing with bella funny

7 Things To Say On Social Media When You Don’t Know What To Say

 

You are staring at the cursor. You have no idea what to say. All this pressure is mounting to try and be witty. To be different. Stand out and “stop the scroll” as they say. What the heck to do I do when I don’t know what to say or post on Social Media?” you wonder.

Folks, you are not alone. Many people don’t know what to say and it is why many pre plan their content or hire someone who makes a living at this to do it.

  • Do you start with a question?
  • Do you use emojis?
  • Do you use hashtags?
  • Tell a joke?
  • Tag people or businesses?
  • Do you write a short caption or a long description?

    How do we actually execute a really great post on social media?

 

It all starts by knowing what to say. You need to know who your audience is. What resonates with them. You should pretend like you are speaking to your perfect client or avatar, then it will make that darn cursor a little less threatening.

 

1. Be Inspired

Always be looking for inspiration. Follow people who you admire. Who add life to your business, are creative, or give you something to think about. Follow them on Instagram and Facebook put them in your lists so they come up on the regular. I love to follow

 

2. Keep a List

When you are inspired, it is important to have a way to recall what inspired you on a moments notice. This doesn’t mean wasting time trying to search for it or remember it. It means being crafty with your time and efficient.

On most social media apps, you are allowed to create a list. It is literally called a “list” on Twitter. On Instagram, you can save it and categorize it, and on Facebook, you can Save the post or video. You can also screenshot it and put it into a folder on your phone, or maybe if you are Ninja enough, email it to your Trello or Asana board to keep it all in one place.

facebook d]save list

Save Social Media
3. Be Funny

Is there something that you can take from your inspiration list above that was funny? Something that you can turn into a funny story? Maybe a pet did something? Maybe you thought of something? Whatever it is, and whenever it occoured you need to add it to the funny list so you have it when you need it.

Better Marketing with bella funny

4. Think Local

Are there events coming up in your local area that you can talk about? Perhaps there is a Fall Festival? Perhaps there are many? Perhaps that you can promote them all at once and talk about how since they are all outdoors, you can take your pets. Then you can follow up with tips and tricks on how to make it successful?

Are there places to have Santa Paws photos? Can you talk about that and tips for how to groom your dog, what to wear, how to act, where the best ones are, how to get them to look at the camera, etc?

Leverage the time of the year and things that are happening in your area.

5. Teach Tips

You are the expert. You have put in all the time and have learned a lot. Let’s brainstorm for a minute on just what you know that you could easily teach someone.

  • Do you know how to pill a cat?
  • Do you know how to train a dog to potty outside?
  • Do you have tips to train puppies?
  • How do you get a cat to warm up to you?
  • Know how to bake or freeze any fun treats for pets?
  • How do you give a treat to a dog without getting your thumb bit off?
  • Are there easy recipes you can use leftovers to make for your dog?
  • What’s the best way to get pet hair off the couch?

There is so much that you have in your head that I bet you didn’t even think about. Write it all out. Teach about it. Write about it. Go live. Make a graphic. Do something with all the knowledge in your pretty little head!

pet hair tip

6. Feature or Shout Out

This one is actually easy. Find someone doing something good and talk about them! It is that simple. This could be:

  • Someone who just left you a review: Copy and paste to social media.
  • Someone who just achieved something: Certification or training complete? (your staff? dog trainer?)
  • A local Veterinarian: Feature what makes them unique.
  • A local community: What you like about it and why they are pet-friendly.
  • A networking group: Maybe you are a member and want to share that you are a member and what you love about the group?

This is meant to highlight your community, connections, and others. It is interesting because you aren’t talking about you or your business. You are giving the impression that you are an active business owner who notices and connects with those around them. In addition to elevating those around you, it is an attractive read to your viewers.

7. Tell A Story

It is as simple as this:

  1. A beginning
  2. A middle
  3. An end

Think of the calls or emails you have received and the different situations that come at you. How were you able to come in and save the day? What is something that has happened with your staff where you have learned from it and maybe even created a policy from? What is something outlandish that not everyone would think that you encounter as a pet sitter and dog walker, but did, and lived to tell about it?

Telling stories is a great way to draw out the emotions of your viewer. People remember how you made them feel, not what you said.

 

Now How Do You Execute All Of This?

Funny you should think this. I gave you all the answers and now you have a new problem… Am I Right?

How do you actually put this all into play?

You don’t.

Wait — what?

Yeah, you allow my team and I to handle all of this for you Jan through June 2020 through Better Marketing with Bella.

Better Marketing with Bella

The World’s Best Designers

We have contracted with the worlds best designers.

I am not kidding.

They are the ones who create graphics and videos for major design companies. They know what works, what’s on trend, and will make you look like you have invested in the big time! All of the assets delivered to you each month are branded with your logo, colors, and fonts.

We have taken all the guesswork out of it for you.

It really can’t get any better than that.

But in all reality you know that my team and I aren’t a huge company so this program is limited to the number of people we can accept. Every year we always offer it to existing members first, then those on the waiting list. Most years, we don’t even go public with the offer so I highly suggest that if you are the slightest bit interests, get on the waitlist! 🙂 It will take you three minutes.
*

*

*

*

*

*

*

*

*

*

*

*

*

*

*

*

*
(Shhhh! ok, good you are still following me…) I wanted this to only be for those who are really wanting to up their game in the design and social department of their business. But you must be the one who feels like they are so creatively brain dead, don’t have any time for anything else to do in their business, and wants a REALLY good deal… Here’s the real scoop: Those who are currently IN the Mastermind (or join by the end of the month) are the ones who are getting $97 off each MONTH for this program making the total cost only $350 a month. That is the LOWEST we have ever offered this program! We can do that because we have been doing it so long that we have finally gotten all our internal systems smoothed out so we are working smarter. It is also the MOST amount of material we have ever given out. So I am really happy to be able to lower the cost and increase the assets. Seriously, what is your hesitation? Go get in line now! If you have questions… you know where to get me: bella@jumpconsulting.net 

Facebook Groups

Episode 160: How To Use Facebook Groups In Your Pet Sitting Business

What would you say if I told you I had a way for you to get in front of a lot of local clients? And that you could have a way to position yourself as an expert in your community? Well today I’m really excited to talk to you all about Facebook Groups!

We’ve talked about Facebook Groups two other times on Bella in Your Business. The first time was way back on Episode 42 with Maureen McCarthy and then again on Episode 110 with Erika Godwin, but today I’m actually going to take it to a higher level. Over the past year I have been flying around the country, and soon the UK, to speak on this very topic. I have been able to grace some pretty big stages and been called an expert on Facebook Groups so I thought that it was only fair to bring it to my audience.

Biggest Takeaway You Don’t Want To Miss

Your Facebook page is like your front yard, while your Facebook Group is your back yard. There’s a gate to get into your back yard, so it’s more private and it’s where you host a party, entertain your guests, and invite them to mingle. You want your group to Be The Destination by becoming an expert in your local community and connecting with other businesses in your community.

Show Highlights

  • What has Facebook said about Facebook Groups? [2:30]
  • What is the front yard and back yard analogy? [5:20]
  • How can your group Be The Destination? [9:15]
  • How do you create content for your Facebook Group? [13:05]
  • What questions should you ask people joining your group? [15:00]

Facebook Groups

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

    1. Click this link – Bella In Your Business
    2. Click on the ‘Subscribe’ button below the artwork
    3. Go to the ‘Ratings and Reviews’ section
    4. Click on ‘Write a Review’

Facebook Group - Mastermind

 

Play
Navigating Social Media

Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith

We’re taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

 

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Navigating social media Mari Smith

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]
  • How to FOCUS for success [7:45]
  • Creating meaningful relationships on Facebook [10:50]
  • New business skills that everyone needs [14:10]
  • Benefits of setting up Facebook Groups [16:30]
  • Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review
Play
facebook contests

Episode 112: What Your Pet Business Can Gain From Facebook Contests

Facebook Competitions can be proven to be a very useful tool in your business for becoming active in your community and even signing on new clients. However, It’s important to realize that when you run a competition you are not going to get 100’s of new customer inquiries. What you will get though is an increase in your following and brand awareness.

It’s then your job to convert those new followers into customers in the future.

Biggest Takeaways You Don’t Want To Miss

 

Why Run Competitions on Facebook?

 

Facebook competitions are a great way to increase your visibility in your area. If you are trying to build your Facebook following, then competitions can be a great way to get in front of new people that perhaps would not have heard of you. People tend to share competitions with friends and family, so it’s a great way to get more people to see your business.

They can also help you create a loyal following. If people enter your competitions’ there are lots of ways to then get them to follow more of your channels and content. You could collect email addresses, invite them to like your page or invite them over to another social channel.

Facebook contests are a cheap way to grow your audience. Running a good competition can be a relatively cheap way of growing your following. If you collaborate with another brand, then you are tapping into an audience you would otherwise have to pay for. Also, people tend to share competitions more freely than they do blog posts or ads for your services. So, this can be great for brand awareness.

facebook contests

The Best Type of Competitions On Facebook

  1. Caption This

  2. Spot the Difference

  3. Guess The….Breed/Location etc?

  4. Share a Picture/Story

  5. Annual Competition

 

Should You Always Give Away A Prize?

I wouldn’t advise giving away a prize every time you run a competition. If you do, then your page will attract people who enter every competition online regardless of the product/Service/Brand. These people are probably not your ideal customers. You could decide that maybe you will run a number of small competitions each week/fortnight and then have one larger competition with a prize every month/quarter/year. Don’t be tempted to run competitions where you give away things like iPads or non-pet related gift vouchers. Again, you will attract the wrong type of person.

Instead, think of people you can collaborate with you have a larger audience you can leverage. For example, there might be a popular pet store in town that would be happy to share your competition on their Facebook Page in exchange for promotion with your client base. It also means you share the cost of the prize.

 

facebook contests

How to Convert Entrants to Customers

  1. Invite them to like your page
  2. Every time someone likes your post you can go into that post and invite them to like your page. If you do this as soon as they have liked the competition post it’s likely that they will like your page.
  3. If you continue to create interesting and engaging content, then it’s likely they will continue to follow you and engage with more of your content.
  4. Create a downloadable freebie that is related to the competition

Can you create something that people can sign up to after the competition, so you can capture their email address? For example, if you were doing a competition about baking for your pets could you create an ebook full of recipes or them. Gather email addresses for larger competitions. If you are running a large competition, then you should get people to provide an email address for entry so that you can market your services to them afterward. Make sure you are clear that you are going to be sending them emails when they enter.

RESOURCES: 

Podcast with Kate telling about her competition:
https://jumpconsulting.net/episode-77-competition-consistency-kate-mcquillan/

Kate’s contest: https://www.facebook.com/noseoftralee/

Kate’s page: https://www.facebook.com/PetSittersIreland/

Pictures for the competition: https://petbusinessowners.com/facebookcompetitions/

Play
facebook groups

Episode 110: How To Use Facebook Groups To Grow Your Local Pet Sitting Business

Facebook Groups are a powerful tool on social media that can serve a number of different purposes to help your pet sitting company. They can be an asset in finding new clients, networking with other local businesses, and becoming a driving force in your community. This week, Erika and I take a deep-dive into all things Facebook Groups to discuss how they can be used to grow your pet sitting company.

 

facebook groups

Biggest Takeaways You Don’t Want To Miss

  • Before setting up any Facebook Group, we always want to consider the logistics of the group and how you plan on running/growing it. Think about what type of community you want to build and nurture. Is it “Pet Lovers of CITY,” “Pet Mom’s & Dad’s of CITY,” or something else? Give some thought to what the description of the group is. Why should people join? What are the rules? Do you allow advertising, pets for sales, and/or negative talk about other businesses?
  • Next, it’s time to actually create the group. You’ll need to click in the top right of your Facebook browser and select “Create Group.” From there, simply enter in your group name, add group members, and then choose the privacy setting of the group. Be sure to pick an icon and upload a cover profile as well. Click “Create” and you are up and running!

    facebook group

How To Grow & Leverage Your Facebook Group

  • So now you have your Facebook group – but how do you grow the group? When you are just getting started, I would only invite people that you know personally until you get it built up. Get your grounding and feel comfortable. You should have this in no more than a week! You’ll then want to start thinking about the types of people you want in your group. It might be easier to attract businesses who already have a great following on Facebook in your community, and then ask them to invite THEIR community.
  • How can you leverage the group? Use it as a conversation starter at networking meetings. You can also use it as a way to break the ice and connect with pivotal people in your city. It’s also an opportunity to do Facebook Live videos where you interview people in your community on split screen. Lastly, it’s also a place where you can post lead generations.

Do Your Research

  • An important step that you don’t want to forget is to research who has large Facebook pages with good engagement in your community. The best way to do this is to type your city name into the search box on Facebook, click “Pages,” and then click on “Groups.” When you find a group you’re interested in, click the page/group, and add the administrator as a Facebook friend. Try to get to know them personally whether it be through a phone call, email, or even over coffee. Share the intent of your group and ask if they would want to help by promoting your group or even becoming a moderator. In return, you might offer them a free plug of their business once a month.
  • There are a few things that you want to beware of when running your Facebook group. It is critical that you lead the group and check in at least once or twice a day. Always respond to everyone in the group, and feel free to find some other Moderators to help you. Try to plan content in advance and schedule it to post (I suggest a minimum of Monday, Wednesday, and Friday). You may have to ban people that don’t follow the rules or create drama. Be willing to be a leader and keep the group on track.

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
Play
web developer social media

Episode 74: Web Development & Social Media With Ian Anderson Gray

In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.

Here is what they chat about:

 

  • Biggest misconceptions about social media
  • The worst mistakes business owners make on Facebook & Instagram
  • Tips for maximizing your presence on Facebook, Instagram, and live video
  • Differences between web developers and web designers
  • What business owners should look for in a web developer

    social media

    Ian Anderson Gray – Seriously Social

 

Who Is Ian?


Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Special Gift:

As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/

 

Subscribe To The Show:

Leave A Review:

Listen To The Show:

Play

Episode 62: The Do’s & Don’ts Of Hiring Pet Sitting Employees

One of the most challenging hurdles pet sitting business owners encounter is hiring. Many reach a point where they absolutely cannot take on anymore clients, unless they bring on some extra hands. What some business owners don’t consider is how much truly goes into making sure you’re hiring a HERO rather than a ZERO. So what better way to get your feet wet in the world of pet sitting employees than hearing the stories of other business owners who’ve been through the process many times before?

On this episode, Bella is joined by three successful pet sitting business owners that have been through it ALL when hiring pet sitting employees. In three 10 minute segments, Bella asks each one of these industry veterans three crucial questions:

  • What is the best way to find pet sitting employees?
  • What’s the biggest mistake you’ve made when hiring pet sitting employees?
  • What’s your best secret that you would tell your old self about hiring pet sitting employees?

Listen now to find out the answers to Bella’s burning questions while gaining invaluable knowledge about the hiring process in the pet sitting world.

pet sitters

Maureen McCarthy

Maureen McCarthy has worked with dogs and cats either grooming or pet sitting since 1980.  When she moved to North Carolina in 2006, she started Love and Kisses Pet Sitting  which she continues to successfully operate today. Love and Kisses Pet Sitting is now an award winning company (4 years and counting!), honored as the recipient of the Best Pet Sitting Business In Union County. Additionally, Maureen’s business has attained the 2015 and 2016 Angie’s List Super Service Award. Maureen now has 21 pet sitting employees working for her, all of which she requires to continually undergo continuing education to ensure they provide the best service possible.

pet sitting business

David Steinberg

David Steinberg founded David’s Pet Sitting while studying in graduate school to become a therapist at the UConn School of Social Work. Luckily, the program was located in his hometown (West Hartford). His friends then demanded he watched their pets when they went away. David happily obliged and before he knew it, David’s Pet Services was a thing.  David now has a number of employee’s working under him, and is continuing to hire more and more while honing the process.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

small business

Cara Armour

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings. 

Subscribe To The Show:

Listen To The Show:

 

Play

Episode 60: Surefire Social Media Tactics For Pet Sitters With Calvin Wayman

On our 60th episode of Bella In Your Business, we have Calvin Wayman. He is a best-selling author, keynote speaker, and the CEO of a social media agency  called CobbsMedia designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media.   

social media

Calvin Wayman of CobbsMedia

He recently published his first book, which debuted on the Amazon top-100  called “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.”  To find out more about Calvin, visit him on his website: calvinwayman.com

Social media can be both daunting and overwhelming. There’s not only a variety of different platforms, but each of them have their own uses and strengths. It can be difficult knowing which platform is worth investing your time into, and even harder making that platform lucrative. Listen in as Calvin and Bella discuss:

  • The 4 C’s of social media
  • Things that EVERYBODY does wrong on social media
  • Instagram Vs. Facebook – which is better for pet sitters?
  • The impact Facebook Live can have in your business
  • Advice for managing your social media pages while saving your sanity!

As a gift to our audience, Calvin has a free downloadable offer for a social media makeover ($300 value!). Learn more about the offer here:  socialmediamakeover.org

Subscribe To The Show:

Listen To The Show:

Play
Bella in your business pet sitting podcast

Episode 54: The Power Of Telling Your Story

On this episode Bella spends time with Andrew O’Brien, Founder and CEO of The Publicity Guy.

public relations

Andrew O’Brien

They discuss:

  • Andrew’s compelling story.
  • How crucial it is for you to tell your story.
  • How to get your story out there.

Andrew is the founder and CEO of the Publicity Guy. They are on a mission to change the world of publicity. They don’t just want to get media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Media exposure can be so much more than “social proof,” and their team can show you how.

ThePublicityGuy.com

Subscribe To The Show:

Listen To The Show:

Play
bella in your business

Episode 48: Social Media & Faith In Your Business With Heather Heuman

On this episode Bella speaks with Heather Heuman,  CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the
Founder of Sweet Tea Social Marketing Academy.

social media pet sitting business

Heather Heuman

Bella and Heather discuss:

  • What social media can do for your business
  • What steps you should take to make social media work for you
  • What effects bringing her faith into her business had on it.
Heather is the CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the founder of Sweet Tea Social Marketing Academy. She is a social media speaker, strategist and trainer that specializes in helping Christian business owners and entrepreneurs, discover how to grow in today’s noisy social marketplace. Heather has corporate and locally-based client experience and enjoyed speaking at Social Media Marketing World earlier this year. She’s a proud wife and mother of three kiddos under 12 and is excited about her new podcast Business, Jesus and Sweet Tea is launching June 2017.

Subscribe To The Show:

Listen To The Show:

Play
Bella in your business pet sitting podcast

Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April

On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.

blogging SEO pet sitting business

Jen Phillips April

Specifically they discuss:

  • Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
  • The wide range of searches user are doing these days
  • How consistent blogging can affect your SEO
  • The importance of Facebook Live to attract customers.

Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.

Check out Jen’s free 5 day email course on “How To Gain MASSIVE Visibility with Facebook Live in Only 5 Minutes a Day — Even if You’ve Never “Done” Video Before.” 

You can find out more at www.jenphillipsapril.com

Subscribe To The Show:

Listen To The Show:

Play
Bella in your business pet sitting podcast

Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business

On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market.  Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.

They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.

She talks with Maureen about:

Facebook Groups In Your Pet Sitting Business

Maureen McCarthy

  • The Facebook group she started.
  • Why she started the group
  • How much work is involved
  • How successful it has been
  • How she got into doing videos

Her facebook page: https://www.facebook.com/IndianTrailPetSitter/

Subscribe To The Show:

Listen To The Show:

Play
pet sitter facebook groups

What Makes Up Good Pet Sitter Facebook Groups?

Facebook groups are quickly becoming a premiere way to make meaningful connections and expand your network. There is seriously a Facebook group for EVERYTHING. As pet sitting business owners, many of you may be a part of (or are interested in joining) a pet sitter Facebook group. So, today we’re going to talk about what exactly makes pet sitter Facebook groups worth joining.

What Makes Up Good Pet Sitter Facebook Groups?

pet sitter facebook groups

Screening Process

When joining a Facebook group, it’s definitely important to determine whether or not the group “screens” the incoming members. Generally, it is better that the group HAS a screening process than not. This ensures that the right types of people fit the group.

In pet sitter Facebook groups, you’ll see a lot of non-pet sitters try to join them. This is because some people will join groups in mass to promote their own product/service. So, once there’s too many of these kinds of people, the integrity of the group is lost. It’s now just become a self-promotion page.

For example, in the “I Own A Pet Sitting Company W/Staff” Facebook group (sponsored by yours truly), we message every single person who wants to join the group. Why? Because we want to cultivate a certain type of community. And because we feel that quality is much more important than quantity.

Free Resources For Pet Sitter Facebook Groups

Many pet sitter Facebook groups actually offer group members free resources. You’ll typically see this in groups sponsored by pet business coaches or pet businesses themselves. Some of the free resources we offer in our pet sitter Facebook groups include a pet sitter networking guide and a  20 minute coaching session, just to name a couple.

Number Of Moderators

Pet sitter Facebook groups usually either have one moderator or a number of them. Typically the moderator is either a pet industry veteran or a pet business coach.

It’s usually better to have a group of moderators in order to ensure the group runs smoothly. Multiple moderators screening incoming members, reading and answering posts, and posting content can all be beneficial to the group.

With a large group, it can be difficult for one moderator to keep up on all of the posts. Multiple moderators help manage what type of content is allowed. This can in turn benefit the overall quality of the group.

The True Benefit Of Pet Sitter Facebook Groups

The ultimate resource of being in these pet sitter Facebook groups is that you can network. Pet business owners can connect with other pet business owners around the country. These groups provide a platform where you can get valuable insider advice and answers to your burning questions. It’s a great way to not feel ALONE in your business – which is really important.

Pet Sitter Facebook Groups

pet sitting facebook group

Episode 35: Identifying and Overcoming Challenges As A Small Business Owner

On this episode of “Bella in Your Business” Bella spends time with Heather Dopson, Community Builder at GoDaddy.

Pet Sitters Overcoming Challenges

Heather Dopson, Community Builder at GoDaddy

Heather has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As a Community Builder at GoDaddy, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y.

They discuss:

  • How Heather got to this position of Community Builder
  • Some challenges she sees happen in small businesses and freelance communities
  • How small business should owners determine what they work on themselves or what they outsource/delegate
  • The biggest opportunities she sees people overlook when it comes to driving awareness and driving revenue
  • “Beyond the Domain” a Facebook live series of videos she is doing for GoDaddy.

Subscribe To The Show:

Listen To The Show:

Play

Why Your Staff Should Use Facebook Live For Your Pet Sitting Business Page

Technology is ever changing. And with new technology comes new ways for your business to connect with your clients. One of these ways is Facebook Live – a feature on Facebook where you can broadcast yourself LIVE to your Facebook friends. Cool, right? While blogging is still really popular, video is becoming where it’s AT! Using Facebook Live for pet sitting is a great way that you and your staff can really connect with your audience. So today, we’re going to talk about why having your staff use Facebook Live is a good idea and how you can begin to implement it into your business.

Why Your Staff Should Use Facebook Live On Your Pet Sitting Business Page:

facebook live for pet sitting

Your Clients Will LOVE It!

Live video is so much more personal than pre-recorded, professional video. Clients will love getting to see an inside look of what it’s like to be a pet sitter for your company. It can also help them feel more safe and secure since they’ll have an inside perspective on what your pet sitters do at homes.

But, it’s important to note that you don’t want to just throw your staff into this new task. There is a couple different ways you can go about it:

  1. Hold an official training so ALL of your pet sitters can learn how to use Facebook Live for pet sitting to your standards.
  2. Only allow your “veteran” employees who really understand your brand to take part in it.

Whichever you choose, you want to make sure that you add an additional section in your training manual so that you have all policies and procedures documented in writing.

Your Sitters Will LOVE Doing it!

It’s no secret that your pet sitters love pets! So what better way for them to show off their love for animals by using Facebook Live for pet sitting on your business page? They will feel a sense of pride and importance once asked to be one of the many faces of your business.

Giving your sitters extra responsibility will make them feel appreciated. It will also help you promote your business through content creation. Your job, however, is to give them all the tools they need to succeed.

 

Tell Them The Rules Of The Game:

What do I mean by that? Every week you should have some type of discussion like, “Hey ____, this week on Facebook Live the topic is going to be one reason why you love working for the company.” You want to make sure you give your staff some direction. That way, they won’t have to think on the spot to come up with something to say. Also have some specific guidelines in place such as:

  • How long the video should be
  • What time of day is optimal for posting
  • Only use Facebook Live for dogs/pets that they feel completely comfortable with.

You’ll 100% Set Yourself Apart From The Competition!

We don’t have to be the only people that are the face of our company. In fact, your sitters are the main reason why your clients will come back again and again. Keeping up with the newest trends and technology allows your business to grow and prosper. Stay relevant, engaged, and in-tune with how people want to view content. If you make it EASY for people to see what you’re all about, the sky’s the limit!

pet sitting facebook group

 

Episode 30: Proven Social Media Marketing Methods

Britney Young, Social Media Marketing Manager

Britney Young, Social Media Marketing Manager

In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.

They discuss:

  • What a social marketing manager does
  • The pros and cons of using automatic republishers like Meet Edgar
  • How often should you post
  • What should you be posting
  • What you should be doing with all of those pet pictures you post
  • Their favorite apps for doctoring up pictures
  • The differences in the social media channels and a good workflow for pushing one post through many of them.
  • Focusing your efforts on a few selected channels.
  • Knowing your audience and finding out what channel works best for them.Apps mentioned:
    – Canva
    – Abobe Spark
    – Pixaby

For more information about Britney Young, you can find her on LinkedIn at http://www.linkedin.com/in/britneynyoung/

Subscribe To The Show:

Listen To The Show:

Play

Episode 21: How One Pet Lover Took Her Passion For Pets and United An Entire State with Woofalong

Darcy Graham, creator of WOOFALONG.COM

Darcy Graham, creator of WOOFALONG.COM

In this episode of “Bella In Your Business”, Bella talks with Darcy Graham,  creator of WOOFALONG.com. The site, which shows you the dog-friendly restaurants, stores, parks, trails and events in Colorado, was launched earlier this year and is already looking to expand.

Bella and Darcy discuss:

  • The frustration that was the impetus for the site.
  • How Darcy compiled the list of locations.
  • What types of publicity Darcy has managed to get for the site already and how she did it.
  • The engagements her site has gathered so far and how she has gotten it to grow.
  • Her extensive use of social media.
  • What she has planned for the upcoming version 2 of the site.
  • The plans for expansion to other cities.
  • The potential opportunities on WOOFALONG.COM for business owners.

You can find more information about WOOFALONG.COM at, where else, http://www.woofalong.com.

Subscribe To The Show:

Listen To The Show:

Play

Episode 18: How to Get More Pet Sitting and Dog Walking Clients

bella-pet-sitting-industry-podcast-album-cover

 

In this episode of “Bella In Your Business”, Bella is joined once again by Kate McQuillan from PawsomeMedia. They discuss the timeless question they always get, “How do I get more pet sitting and dog walking clients?”

More-clients-pet-sitting-dog-walking

 

List All The Services You Offer On Your Website:


In order to get more pet sitting and dog walking clients, Bella notes that people search for many different terms. For instance, she says that  if you are dog groomer and you want to groom small dogs or even cats, make sure you list that. Someone looking to get a cat groomed likely won’t search for a dog groomer first. Make sure you are putting all the services you offer, along with descriptions, on your website. Kate notes you should really review your website periodically and make sure what you want out there is very clear.

fb-group

Promote Yourself On Facebook:

Kate mentions that people often get caught up sharing pet pics, memes and news, but should not forget to put out something everyday about what you do. Images, articles you have written and tips are all good ways to do that. Also, make sure you have filled out all the about sections in Facebook, especially the contact information. Also make  sure your banner clearly says what you do. Facebook pages get Googled and so having all of that information in there may actually help you show up more often in Google searches. For those who feel such promotion is too “salesy” Bella recommends you check out “Gary V” (Gary Vaynerchuk ) who has a book called Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. He writes that it is about giving value, value, value, and then a sale. Bella says it’s ok to keep sharing valuable items, but don’t forget the “right hook”!

Blog About What You Do:

Bella says to blog and talk about what you do. Discuss things like “How much does dog grooming cost?”, “Should I get my cat groomed?”, “How do I train my dog?”.  She says to take every question people ask you, use the exact question as the title of your blog post, and then answer it. She says it’s not only good for SEO (getting higher placement  in Google results), but also gives you an “arsenal” to use when people call with questions. Ask them for their email address and send them the blog post that answers that question. Kate points out that you also need to SHARE your blog post (see tip #2)! And don’t forget to reshare things you wrote months and years ago.  Keep sharing it for those who may not have seen it the first time. And revisit them periodically to “tidy” them up and make them more current.

Make Free Downloads For Your Site:

Kate suggests that you offer things on your site like free EBooks you create or checklists (like one on things to do before your next vacation), cleaning tips, etc. It doesn’t always have to be about the services you offer, just things that are useful to your customers.

Create and use “Bark Cards”

When you are out performing mobile services (grooming, pet sitting, dog walking) and you (dog) hear barking at a neighbor’s house, your worker can leave one of these bark cards. Bark cards are small postcards with a picture of a barking dog you get made up that say “BARK, BARK, BARK, BARK, BARK”. On the back leave the top half blank and on the bottom put your branding, list of services, and contact info. In the blank area, take a pen and write something like. “I think I heard a small dog and they were saying ‘Come groom me! Come groom me!’.  I was in the neighborhood and if you call me for more information I would like to offer you….” Bella says these cards are shocking and attention grabbing. They also target your demographic. Personalization in key with these cards.

 

newsletter_image

Email Marketing:

Kate said to make better use of the email addresses you have collected through newsletter sign ups, or people opting in to your free downloads. Send information periodically to ensure people remember who you are and what you offer.  Bella suggests it could be a “drip campaign” where you have a series of say 5 emails go out over a period of time or it could be a short periodic newsletter.  Kate notes that email is important because not everybody is on Facebook or checking out your website, but they may likely be checking email.

classes-vet-referrals

Talk To Vets

Bella says a lot of pet business owners just walk into a vet’s office, drop their cards and leave.  More than likely the cards get dropped in the trash. So Bella recommends that you build a relationship with the vet’s office manager. People rarely ask the vet about pet sitting or grooming services, but they do ask the front office staff or call in with that kind of question.

Start A Facebook Group:

Kate says that you start a private Facebook group not to sell services but to allow customers and members of the group to get to know you personally.  Members get to know each other, build relationships, talk about pets, etc., and build a good community.

 

logo_dog_walking 4

Start A Dog Walking Club!

Bella says that by starting these clubs you will have a micro area of people all interested in the same thing. Do it with your existing customers to build up brand loyalty or expose them to other services you offer. You can encourage them to bring a friend. You could start one at an apartment complex and have the complex promote the club as an activity. Kate suggests you could combine that with the private Facebook group as well.

Create Competition

Kate recommends that you create competition events as they are a good way to get new clients. But do it right! Don’t just do a like and share campaign. Really plan it out.  Kate has more information about doing so in her online marketing academy which Bella says is awesome!

Subscribe To The Show:

Listen To The Show:

Play

Here Are 5 Important Things To Do After You Publish A Blog Plus 3 Bonuses!

Did you know there are certain steps you should take AFTER you publish an article from your blog?

Yeah. Really!

And what you choose to do can help determine how far and wide your message is spread. After all, you are wanting to publish to a room full of people, right? Not just in the bathroom to yourself?

Haha. Ok get the image?

We spend all this time writing the articles and then hope that somehow, somewhere, there are people out there just following our website waiting for new content to come out.

But that isn’t reasonable.

We want lots of people reading what we write. It shows google that you are an authority on the subject matter. It can drive a lot of people to your website. Like the day I got 1700 hits in one day! So while your competition that is out there sitting dead in the water with their static 5 page website that hardly gets much traffic… you are out there being the popular kid that everyone is attracted to!

Want to learn how to do this? Without spending a TON of time?

 

5 Things You Can Do The Next Time You Press Publish:

Here are actual things you can do to get traction on your blog articles. I think it is really important when you are trying to get it going and let people know that you are out there.

In addition to creating a killer title, and I don’t mean by keyword stuffing, you want to post in these places:

BOOST your post on Facebook

 

Spend $5 to boost your post and see what happens! It is superb results.

A boost is something that you pay for, after you post the blog to your facebook page. It will get in front of MORE than just what the Facebook algorithm normally would show and it is all to people who have already liked your page. Unlike advertising, it doesn’t show up as a “sponsored” post.

Facebook Business Page: 

Again, teasing an article by asking a question around it is always a good thing. Think of a way you can create some foreplay to your article. Ask thought provoking questions like “Have you ever thought about…” or “What would you do if…” then link to your article.

If your article mentions any other business or area of your city, feel free to find their interest pages and post there as well. If you think it is a valuable teaching article, why not find a reporter or newscaster who often reports on subjects close to it and post it on their wall with your own “pitch” or even message them the article?

Remember, don’t spam them. You message should be inciting, relevant, and helpful. Otherwise you will turn them off. Who knows? Maybe they will either use your article in a story or look towards you as a resource on the topic?

Personal Facebook Page: 

There is no harm in sharing your business postings on your personal page. Especially in the warm, cute, and fuzzy business of pet sitting! It helps keep you top of mind awareness in your own personal network. People that actually like and care about you!

Twitter 

This is one of my favorite ones! A quick 140 character message with hastags for your city, topic, or your business always work well. Follow me @Bellas_Pets to see what I mean! Be relevant or interesting enough and others will retweet you!

Email: 

How many of you have a email service where you can send mass emails out to your list? Even if you don’t, I am sure you have a client database either in excel or in your client management system, right? How about sending out a link to your article to them via email? Maybe every Friday?

The name of the game these days is 10 seconds or less! Let me get your message and SCAN (not read) though it while I am at a stop light. We are a stop light culture!

So if you send a quick email out every week or every two weeks, just basic text “Hey everyone! Wondering what to do this weekend? Here are 5 pet friendly dog patios in CITY, and they have super yummy food! Hope you are well!  LINK” 

See? Now your brand just smacked them in the face and you are now top of the mind awareness!

 

3 Bonuses For You!

It really isn’t that hard to promote your articles. You just have to take ten min and do it all! Here are two other quick tips you can do:
Tip #1: Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!  Sometimes you might find yourself on your blog, reading articles, finding them for posting on FB or to an email you are sending a client. When you are ON YOUR OWN BLOG, press the social media share links while you are there. Share it to Twitter, G+, FB  It can’t hurt you and you are already there!

Tip #2: Insert your blogs into your website under major categories. For example, if you are talking about puppy sitting or cat sitting, take some of your existing blogs and insert them into your services list. It gives your company more depth and allows your potential client to get a 360″ feel for the actual service other than you talking them to death and boring them! I mean come on, let’s STAND OUT from the rest! 🙂 Right?

List of services

List of services

 

Tip #3: When you are sending an email to a potential client about their new puppy, or cat that they don’t know if you “get it”, send them links to your blog via email that talk about what happens on a puppy sit, ideas for cheap puppy toys at home, or a commentary from one of your pet sitters about a cat sleeping on her head. Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!

“Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress! “

Just because you have shared an article once on FB does mean that everyone who follows you has seen it. Use it over and over again. Let it GROW. Plant the seeds! Promote it! Each blog you write does you no good if you just publish it and then forget about it. They can have a HUGE impact on driving lots and lots of visitors to your website if you promote them correctly.

What do you currently do? How do you get your hard work out there to the world? Do you do any of the above? Does it help? Do you have any other ideas to share?

better marketing with bella