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Episode 237: Facebook Hiring Ads with Pam Curry

In today’s show we are rounding out the series that has been all about Social Media and the best way to actually leverage it! We’re going to talk to you about using the graphics you can get from Better Marketing With Bella, (or any graphics you might make) and how you can create a campaign to attract people in your local area, who are already members of your page, to work with you.

First off, it’s important to remember: US & Canada Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

 

Show Highlights

  1. Difference between ‘Boosting’ and an ad. Ads are used to get people to take action and it then directs traffic to your website. A boost just pushes it out to as many people as possible so your ad can be seen. A boost doesn’t inspire action. [2:50]
  2. A Campaign Setup is the initial part to do when in Ads Manager. You start setup in under the umbrella which is your hiring campaign [3:41]
  3. When starting your hiring campaign, you must declare to Facebook that it’s a hiring campaign when you’re in the U.S. and Canada. When using a Custom Audience, be sure that your audience selections do not discriminate against people based on certain personal characteristics. [4:07]
  4. Have your pixel on your website. It will immediately start gathering data. Research how to add your pixel. [7:53]
  5. Location is the next part. We desire to hire with our proximity, but with FB ads it’s difficult to get a precise location range. Not use of postcodes or specific locations [9:23]
  6. Power of the localized audience. This is where it helps you find the right people [10:43]
  7. Be selective and broad with your targeting interest to have more of a range in results. Think of people like your team [11:07]
  8. Placements: go with all placements just to start with and let Facebook to the optimization [12:09]
  9. Optimization: Important to select Landing Page View so Facebook know what action you want people to take [12:44]
  10. It’s important that people press “see more” because that tells
  11. Facebook that you are engaging your audience [14:26]
  12. Can you come up with one sentence, or five words, that will make me want to click “see more” [15:06]
  13. Create ad copy. Use a well performing post from your page to create the ad. Keep it short and simple, lead with the benefits, and do not include a list of “must haves”
  14. Media: Do not use stock images. Use pictures of you actual team members with dogs, selfies, or behind the scenes photos. Carousel ads. Better Marketing With Bella graphic [16:00]
  15. Headline: Have fun with it! Finish ad with website URL. Send traffic to your landing page [18:07]
  16. Make sure everything is working properly and all the correct links from your landing page is taking people the right place [12:12]
  17. Make sure your pixel is on and tracking is captured
 

Biggest Takeaway: 

You have to make sure that the entire process is completely taken care of and is a smooth journey for your visitors – from start to finish.

Links

 

 

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Facebook Advertising

Episode 89: Optimizing Your Facebook Advertising With Robert Vance

Want to learn how to do Facebook advertising to it’s fullest it potential? Join my guest Robert Vance and I to learn all about it!

Robert is a husband, father, author and business owner. He spent the first part of his life saving lives as a Fireman, Paramedic and a Police officer. Robert now helps businesses succeed using the internet and marketing automation to grow and expand their business giving them more free time to do the things they love and have the resources to do them.

He got involved with the internet in 1997 when he built his first website and has been marketing on the internet in one form or the other since then. Robert has been working with Adwords since 2003 and with Youtube since 2008.

Furthermore, he has created several successful funnels for clients that create exponential ROI. In 2015, he became an Infusionsoft certified consultant to further help his clients. And he has been using Infusionsoft to run his business since 2009. Robert is an expert in setting up sales funnels and making sure you can get those that do not sign up or become customers the first time back to your site so you have a better chance to convert them.

Facebook Advertising

Biggest Takeaways You Don’t Want To Miss:

  • How to get the bang for your buck in Facebook marketing ads. Retargeting is very similar to seeing ads for something you searched for on Amazon pop up on other sites. Basically, Amazon is retargeting their ad to find the same customers over and over again. 
  • Why does retargeting work? The more times your content is seen by a potential client or customer the more likely it is that they will click on your advertisement. In fact, you can use both Facebook advertising and Google advertisements to retarget to each other and Google to retarget elsewhere. For this reason, it is best to have a combination, then you are getting retargeted twice and there’s is an increased chance they will interact. It takes an average of 7-14 touches before someone makes a decision to interact.
  • Understanding your target market is imperative. For the most part, you need to identify your demographic area. Also, you need to find the most profitable area and the most profitable customers to target. Then, make sure you have one specific redirect page, not your homepage. Your homepage can be very distracting. Create a page that only requires one action (ex: fill out a form) for the most interaction.
  • What does all this data tell me? Ultimately, all of the data thrown at from Facebook advertising us can be confusing. That’s why hiring someone to help you with your marketing may be the right choice to be more lethal in your Facebook ads. Yet, you need to have a certain mindset to make the relationship work. In addition, as a business owner, you will have to help bring information to the table to help deceiver the data. 
  • Personal connections matter. Make sure to have immediate interaction with someone once they fill out any form on your website. Use bots, but don’t solely rely on them. All in all, they can be a tool for instant gratification, however, you need to follow up personally with them as soon as possible.

Show Highlights:

  • What is retargeting and how does it help my business?[1:40]
  • Are there certain elements needed to retarget to the right customer? [4:30]
  • The type of information can we learn from our Facebook advertising that can help us learn about our customers? [7:00]
  • How can a dog walking company attract an audience in their community? [9:50]
  • The benefits of working with a person like Robert and what you need to know about creating successful ads. [14:15]
  • What is the bigger funnel? [16:30]
  • A quick success story from Robert and how you can apply it to your business. [19:30]

Tweetables:

Links:

Connect with Robert Vance online! Visit his website at https://www.nitrogomarketing.com

Downloadable Offer:

Visit the website and request a consultation from the link on the website to find out how Robert can help you.
Go to https://www.nitrogomarketing.com and fill out the form!

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’