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Bella Vasta

Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days

 

6 Ways To Create ALL The Graphics You Need For The Next 90 Days

If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!

Today, we’re going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

It sounds scary, but you’ll have to trust me that this technique really works. We’ll talk about all this in more in this week’s episode of Bella In Your Business.

 

Bella Vasta

Biggest Take Away You Don’t Want To Miss

  • Content creation for your pet business is all about planning and relevancy. While planning your content ahead is critical, we want to make sure that we are not planning content that isn’t going to help grow our business. It’s easy to get into the mindset of creating content akin to “Hire us for pet sitting” and “Hire us for dog walking,” but these types of images are not going to create the effect that you want. It’s important to get creative, be relevant to your audience, and share stories to really build that connection.

 

Show Highlights

  • How to create content based off looking at your calendar [2:30]
  • Creating content to do with promotions/launches [3:00]
  • How to decide which social media platform to focus on [4:00]
  • What is a brand guide and how do you create one? [5:00]
  • What types of graphics should you consider creating? [6:00]

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

Links

Get $30 off content creation for your pet business with code BV30

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

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Play
Fonts

Are You Using The Wrong Font In Your Pet Business Graphics?

font

 

When I created my first flier back in 2003 for my former company “Bella’s House & Pet Sitting” it was a wreck. I think I used clip art for Microsoft word. I used ariel font and I hadn’t a clue what font my logo was at the time.

Everything I created looked so homemade, and although we didn’t have all the amazing image creating programs we have these days, like Easil, I still had no excuse.

But they don’t tell you to “know your fonts” or have a brand guide when you start out. Heck, you are lucky if you have a logo that isn’t created from clip art!

It wasn’t until I was ten years in business that I even knew what a brand guide was and that is why I am typing this to you today.

What Does A Font Say?

Take a look at the above fonts. What do they feel to you? Each one is very different, right? Imagine your brand sporting each one of those fonts. Let me note that each of those fonts are all in the same exact font size so you can see how some are larger and smaller than others.

Here are my thoughts:

  • Are – Pretty run of the mill. Standard. Believable. Professional even.
  • You – Same as above, although it is a little larger.
  • Using – Hard to read. Maybe even midevil? It makes me have to think about what it is saying.
  • The – Looks like a magic marker? Little more authentic. Like someone wrote it. Personable?
  • Wrong – That is pretty in your face. Sorta playful.
  • Font – Little kid handwriting. Not professional. Almost childish and not instilling a lot of trust.
  • In – Too scrolly. Also pretty large
  • Your – I think it is fun and playful. I dig it. Although it is a bit small.
  • Business – Juvenile. Like I would see it at a preschool or something like that? Also very large… perhaps hard from a design perspective?

There are thousands of fonts out there! It sure can get overwhelming to decide what you want for your brand. But a decision must be made.

Think for a minute.

Can you picture the font for Disney?

Now imagine that font on McDonald’s. Whaaaaat? That wouldn’t look right!?!

You would see the McDonald’s sign and see the font and immediately THINK of Disney… even though that isn’t what it is representing.

Pet Social

Cheap monthly DIY Graphics for pet businesses

Your Font Can Evoke Emotion or Non Emotion

This is where using two fonts in your branding can be beneficial. The main font can be bold, attention-grabbing, emotional, while the second font should be more run of the mill. Or at least that is what I believe!

Your main font should be something that reflects your brand. Are you professional? Serious? Playful? Loving? Don’t be afraid to use two fonts.

How Are You Using Your Fonts?

Your fonts are things you should know the name of. You should own a license to it, if it is not free already. You should have it on your website, logo, all marketing materials, brochures, apparel, everything! It is what helps you be noticed for “Oh that is so and so company.” The problem is I don’t see many pet companies following through with this.

It is a factor that we have always tried to acknowledge with our Better Marketing with Bella program. It is where we provide emails, graphics, videos, captions, gifs, and more to our members every single month. Not only is their logo and colors used, but also their fonts. We believe that it is important to keep the cohesiveness of your brand. You can get on the waitlist for this program if you are interested!

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

How A Font Can Help You In A Rebrand.

If you want to give your company a facelift, sometimes all it takes is a font change. Take for example when I did this to Jump Consulting. I felt like it was too corporate and I went on a mission to change it. It was a slight change but I feel made a big difference.

We went from this Times New Roman type font:
jump consulting old logo

to the logo you see at the top of this page. The Font is less structured and a little more playful to me. So two years ago I changed it. I also changed from red and white to blue and white but that is an entirely different blog *wink*

What Does Your Font Say About Your Company?

So how did you pick your font? Did you pick your font? Did a designer do it? Did you pick it based off a bunch shown to you. WHY did you pick that font? What do you think your font(s) say about your company? Tell me below in the comments. I want to know!

Dog gif from Easil

6 Ways To Plan and Create Your Graphics For The Next 3 Months

Feeling overwhelmed with content creation? Spend more time with clients and their beloved four-legged friends by planning and creating your graphics ahead of time! While jumping in and creating three months’ worth of content may sound harrowing, it’ll save you plenty of time in the end– trust me! 

 

This practice is becoming increasingly more common in marketing and is known as “batching.” Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

Of course, you can take breaks, but the key here is to complete a bunch of work ahead of time so you don’t have to constantly worry about it. You’ll be able to focus more of your attention on bigger ideas! 

planning graphics

 

When it comes to planning and creating graphics for your pet business, a big problem for many is that it becomes a daily bug. To keep your business relevant, you want to be present across various social platforms.

However, if you save this work until the last minute, it becomes easy to simply re-share other people’s content. While that’s not a bad thing, you don’t want to become so stressed that you copy work from others. 

 

For fresh and original content, take time to plan ahead. Below are six tips for you to jump in!

 

1. Look at Your Calendar


When preparing graphics for the next three months, take time to look at all upcoming dates on the calendar. Make note of common holidays and lesser-known ‘fun holidays.’ From National Walk Your Dog Month (January) to Pet Obesity Day (Oct. 10), there are plenty of days to create content around! Any holidays or an upcoming event that has to do with dog walking or pet sitting should be recognized. Consider when people may be traveling a lot and will be looking for your services in greater demand.

graphic pet business

2. Make Note of Your Launches or Promotions

Take a look at your upcoming launches and marketing promotions for the year. Consider creating special content around different points in the year. Perhaps it’s back to school time – people will be looking for dog walkers and pet sitters while their children are at school. Maybe it’s summer and you know dog walking might drop, but pet sitting will spike. Create graphics that highlight these points to grab people’s attention. By planning graphics ahead of time, you’ll always be a step ahead of the game!

 

3. Decide On The Platform


The market is saturated with various marketing design tools and websites. It’s easy to get swept up, designing random graphics on different platforms. One of my favorite tools is also one of my partners, Easil. It’s an easy-to-use platform that allows content creates to make all sorts of fun marketing materials! Plus, you can easily store your brand’s fonts, colors, and more to make designing a breeze. If you enjoy making videos, I’d recommend using wave.video as well!

There is even a service that is lead by a major graphic designer and software Founder that provides pet businesses with new graphics each month. Technically, you could go in there every three months and download 40 graphics for your business. Not just download, but also add your logo, change the color to your colors AND then fonts. Pretty nifty, huh? Check out Pet Social. I am hooking you up with $30 off a month if you use code BV30

4. Create a Brand Guide

Having a brand guide – or brand bible – is essential for any business! This guide should include:

  • The lingo your brand uses
  • Your brand colors
  • Your brand fonts
  • Templates
  • Emojis
  • and more

Brand guides ensure that anyone who works with your company can have a great understanding of how your brand should look and sound. They should be able to look at this guide and understand what kind of graphics and copy is expected of your brand.

Having cohesive messaging and style is key when marketing your unique services. It is the difference between you knowing that it is Apple, or Mercedes, or Disney, and not knowing what the brand is because the design isn’t consistent.

5. Types of Graphics


When planning ahead, you’ll want to consider the type of graphics you’re going to create. Different things you could consider:

  • Are you going to keep the graphics clean, crisp, and simplistic?
  • Is your messaging going to be funny?
  • Will it be educational?
  • Do you want your graphics to convey unique tips for clients and/or users?
  • Will you use GIFs/videos/etc.?

There is so much to consider, especially with the plethora of tools available today! Do yourself a huge favor by figuring out the type of graphics and how many you’ll create of each type in advance. Take a look at this. It is a gif that was made in Easil for our Better Marketing with Bella program. 

via GIPHY
 

6. Schedule it


Now that you’ve created all of this content ahead of time, you’ll want to be sure to use a scheduling tool to get it out there! The last thing you want is to create graphics only to forget or become too busy to actually post them! I recommend using a tool like Agorapulse (get two free months with this link) which allows users to schedule the date and time for each post on whichever platform you choose (Facebook, Instagram, etc.).  When you take time to schedule everything in advance, all you’ll have to do is engage with people once something’s posted.

You can also use a ContentCal to collect articles and graphics you like and schedule them to post. Check them out here and use JUMPCONSULTING for $30 off.

*I am an affiliate for both of these companies.

Only Plan and Create Your Graphics Every 3 Months!

These 6 points are all the things you need to consider when creating graphics for your pet business ahead of time. If you can sit down and answer these questions, you’ll only have to do ‘batching’ once every three months!

Umm, amazing, right? Then, you just have to worry about engaging with everyone.

That’s just four times a year versus having to create last-minute daily content.

Have you always wanted to do more with your marketing but don’t know how? Or you just don’t have the time that it takes? I’m here to help! Join me for Better Marketing with Bella! Sign up today to reserve your spot on the waitlist. 

BMWB