Feeling overwhelmed with content creation? Spend more time with clients and their beloved four-legged friends by planning and creating your graphics ahead of time! While jumping in and creating three months’ worth of content may sound harrowing, it’ll save you plenty of time in the end– trust me!
This practice is becoming increasingly more common in marketing and is known as “batching.” Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.
Of course, you can take breaks, but the key here is to complete a bunch of work ahead of time so you don’t have to constantly worry about it. You’ll be able to focus more of your attention on bigger ideas!
When it comes to planning and creating graphics for your pet business, a big problem for many is that it becomes a daily bug. To keep your business relevant, you want to be present across various social platforms.
However, if you save this work until the last minute, it becomes easy to simply re-share other people’s content. While that’s not a bad thing, you don’t want to become so stressed that you copy work from others.
For fresh and original content, take time to plan ahead. Below are six tips for you to jump in!
1. Look at Your Calendar
When preparing graphics for the next three months, take time to look at all upcoming dates on the calendar. Make note of common holidays and lesser-known ‘fun holidays.’ From National Walk Your Dog Month (January) to Pet Obesity Day (Oct. 10), there are plenty of days to create content around! Any holidays or an upcoming event that has to do with dog walking or pet sitting should be recognized. Consider when people may be traveling a lot and will be looking for your services in greater demand.
2. Make Note of Your Launches or Promotions
Take a look at your upcoming launches and marketing promotions for the year. Consider creating special content around different points in the year. Perhaps it’s back to school time – people will be looking for dog walkers and pet sitters while their children are at school. Maybe it’s summer and you know dog walking might drop, but pet sitting will spike. Create graphics that highlight these points to grab people’s attention. By planning graphics ahead of time, you’ll always be a step ahead of the game!
3. Decide On The Platform
The market is saturated with various marketing design tools and websites. It’s easy to get swept up, designing random graphics on different platforms. One of my favorite tools is also one of my partners, Easil. It’s an easy-to-use platform that allows content creates to make all sorts of fun marketing materials! Plus, you can easily store your brand’s fonts, colors, and more to make designing a breeze. If you enjoy making videos, I’d recommend using wave.video as well!
There is even a service that is lead by a major graphic designer and software Founder that provides pet businesses with new graphics each month. Technically, you could go in there every three months and download 40 graphics for your business. Not just download, but also add your logo, change the color to your colors AND then fonts. Pretty nifty, huh? Check out Pet Social. I am hooking you up with $30 off a month if you use code BV30
4. Create a Brand Guide
Having a brand guide – or brand bible – is essential for any business! This guide should include:
- The lingo your brand uses
- Your brand colors
- Your brand fonts
- and more
Brand guides ensure that anyone who works with your company can have a great understanding of how your brand should look and sound. They should be able to look at this guide and understand what kind of graphics and copy is expected of your brand.
Having cohesive messaging and style is key when marketing your unique services. It is the difference between you knowing that it is Apple, or Mercedes, or Disney, and not knowing what the brand is because the design isn’t consistent.
5. Types of Graphics
When planning ahead, you’ll want to consider the type of graphics you’re going to create. Different things you could consider:
- Are you going to keep the graphics clean, crisp, and simplistic?
- Is your messaging going to be funny?
- Will it be educational?
- Do you want your graphics to convey unique tips for clients and/or users?
- Will you use GIFs/videos/etc.?
There is so much to consider, especially with the plethora of tools available today! Do yourself a huge favor by figuring out the type of graphics and how many you’ll create of each type in advance. Take a look at this. It is a gif that was made in Easil for our Better Marketing with Bella program.
6. Schedule it
Now that you’ve created all of this content ahead of time, you’ll want to be sure to use a scheduling tool to get it out there! The last thing you want is to create graphics only to forget or become too busy to actually post them! I recommend using a tool like Agorapulse (get two free months with this link) which allows users to schedule the date and time for each post on whichever platform you choose (Facebook, Instagram, etc.). When you take time to schedule everything in advance, all you’ll have to do is engage with people once something’s posted.
You can also use a ContentCal to collect articles and graphics you like and schedule them to post. Check them out here and use JUMPCONSULTING for $30 off.
*I am an affiliate for both of these companies.
Only Plan and Create Your Graphics Every 3 Months!
These 6 points are all the things you need to consider when creating graphics for your pet business ahead of time. If you can sit down and answer these questions, you’ll only have to do ‘batching’ once every three months!
Umm, amazing, right? Then, you just have to worry about engaging with everyone.
That’s just four times a year versus having to create last-minute daily content.
Have you always wanted to do more with your marketing but don’t know how? Or you just don’t have the time that it takes? I’m here to help! Join me for Better Marketing with Bella! Sign up today to reserve your spot on the waitlist.