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Episode 83: Balancing Business & Family With Mompreuner Katie Westerfield

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Joining us today on Bella in Your Business is Katie Westerfield of Homeward Bound Pet Care out of Historic Centerville, Ohio. She is an entrepreneur (and mompreneur) in the Pet Industry. She is well versed in juggling life and business ownership as a mother of four and wife. In this episode, Bella and Katie discuss the struggles she has faced and how she became a success while managing to raise a family and be a superstar mother!

Biggest Takeaways You Don’t Want To Miss:

  • The moment you realize you need a staff is when you are turning clients down. They will always find someone who will be able to fit their needs if you can’t. That is when you need to grow to a point where you can hire someone to fill in the gaps.
  • Knowing how to hire and retain staff is key to success. You need to fully invest in them as a person, support them individually and in the workplace. Motivate them to do the job, coach them instead of harping or nagging. You want them to feel like they can come to you. You don’t want to always be a slave to your phone, but you don’t want to miss clients and hurt business. That’s why you need a reliable management team to pass along some of the responsibilities.
  • Being open to change is important to growth. It’s a privilege to be able to have a staff and it can be scary to grow, but it is extremely important. A staff is not a burden, but a great asset to your business. Your business will never grow unless you can delegate your workload. 
  • Don’t forget to separate your emotions from your business. You have to know when to move on from things that aren’t working, regardless of how much time you’ve spent on it. Always keep in mind where you want to go and continue to move towards it. Do not lose your positive mindset no matter setbacks or naysayers, just go for it. If you fully believe you will succeed, you will.
  • You want to have options, you don’t want to have all your eggs in one basket. That’s why you need to have more than one person that you rely on to help out. You could have one bad egg hold your business hostage. You may have to fire someone who is not a good fit, or you may have a worker or their child may fall ill. That’s why you need to have more than one option. You never want to have your hands tied in a situation because a staff member didn’t work out or is unavailable.
  • Show your staff you appreciate them. It’s easy, a simple text message if you know they are upset. A little gift for special occasions like wedding anniversaries, their kid’s events, or birthdays. You need to be able to separate a barrier between staff and friendship, but still, let them know your door is open and you are there for them. Knowing that someone cares goes a long way in helping them succeed.

Show Highlights:

  • The benefits and drawbacks of running a business from home with children [4:45]
  • Struggles of hiring and retaining staff [7:20]
  • Delegating your responsibilities to your staff [8:40]
  • Being open to change [14:30]
  • How mindset plays a big role in growth [17:30]
  • The business success and the importance of having a staff [20:00]
  • Ideas to reward your staff and show them that you care [22:30]

Tweetables:

Links:

Get to know Katie and the Homeward Bound Pet Care team!

Find them on the web at HWBPetCare.com

Follow Homeward Bound Pet Care on Facebook!

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Episode 50: Get Anything You Want With Consistency

Join Bella 1:1 for the 50th episode as she opens up and talks about what it means to be consistent in your life. Hear how you are a product of all your choices in life and how it applies to your business, relationships, and life:

When I first started this podcast, I was just trying to do it because I knew I should be doing it. But the problem with doing things because you should be doing it and not because you have intent makes for a sloppy or inconsistent work.

As an example, here is the publication date of the first few podcasts:

6/11/2014

7/3/14

9/15/2014

11/7/14

3/28/15

It wasn’t until Oct 2016 when I got consistent with doing episodes with my team….Posting every single Thursday for the past 9 months!

Now it has grown to 50 episodes and 600 downloads a week!

I was pondering if I should break the routine and just talk to you on this 50th episode?

Then I turned on the TV and a local church I love was on TV and guess what he was preaching about?

Consistency.

I have also started reading this awesome book called The Compound Effect by Darren Hardy and guess what he talks about?

Consistency.

So I took it as a pretty clear signal that yes – in fact, I should break the routine, and let’s talk consistency.

I got to really thinking about small businesses in general.

There are so many things that we are all told we HAVE to do. It is so overwhelming, right? You don’t know which to focus on. You feel like a dog chasing it’s tail… you just don’t know which direction to run.

Are your communication systems something you should focus on? What about marketing? What about hiring? What about pricing? What about office manager? What about keeping existing clients happy? What about…. what about…. what about….

So what happens is we try to do it all and then end up spread so thin we feel like we are about to crack or you want to speed down the freeway and throw your phone out the window.

Am I right?

My friends…. we are not a microwave business.

Darren Hardy talks about how we live in a microwave society and want everything NOW.

We don’t want to wait.

We don’t want to put in the long and hard work.

It is a tough thing to stay consistent because we don’t see the fruits of our labor for a really long time.

It reminds me of relationships and dating days.

Think back to your own dating days or maybe you have a child who is dating? Those relationships that are quick to start, often end quick, don’t they? The ones that are slow and steady tend to be much more fruitful.

Heck, it is like our marriages. What are we consistently doing in our relationships? Are we avoiding? being negative? are we not spending enough time? Are we always absent physically or emotionally? Or are we pouring into the other? Working on it daily? doing the things we know the other person wants and needs and vice versa?

Something that also struck me are YOU make your choices and then your choices make YOU.

Isn’t that right?

Let’s think about hiring. You make the decision to hire someone, and if you made the wrong choice, then that choice will shape part of your company.

So today – if there is one thing that I want to resonate with you is I want you to take an inventory of your day. Then I want you to compare it to your life.

You are exactly where your choices led to you be TODAY. It isn’t someone else’s fault that your business is exploding or not growing… it is your own.

It isn’t someone else’s fault that you are loosing weight or packing it on.

I know you can be consistent because we are all consistent right now… and it is a direct result of where we are today.

Thank you so much for being here for my 50th episode. Let me know what you thought of this one as it was from my heart to yours. Did you like it? Or what didn’t you like about it? Your feedback is everything to me 🙂 Thanks for allowing me into your airwaves and trusting me with your mind.

Always Keep Jumping,
Bella

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