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hiring

Episode 123: Solving The Hiring Problem In Your Pet Business

Abbie Hawkins is the Senior Channel Account Manager for JazzHR, the best hiring software in the pet industry. Listen in to see how over 60 pet sitting companies are turning their “I don’t have anyone to hire” problem into “I have too many qualified applicants to sift through” This is a great episode you will want to hear!

 

hiring

 

Biggest Takeaway You Don’t Want To Miss

  • The two problems you will always be solving in your pet sitting or dog walking company is getting more clients and getting more staff. By having a consistent, on-going hiring funnel, we can solve the problem of staffing once and for all. By always having an abundance of staff that are able to step in at any moment’s notice, you are preventing yourself from being held hostage in your business. Hiring isn’t a means to an end – it is an on-going process!

 

Show Highlights

  • How do we change the mindset from hiring one person to having an actual hiring funnel? [5:00]
  • What happens if you don’t have the right amount of staff? [6:45]
  • How does JazzHR solve the hiring problem on a global scale? [8:00]
  • What are some tips to having a strong hiring ad? [11:00]
  • Can you describe what a knockout question is? [14:00]
  • What are some sample hiring flows you’ve seen in other businesses? [18:00]
  • How do I proceed when I have resignations and new positions to fill? [18:45]
  • Any suggestions to bring in more applicants? [23:00]

 

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  1. Click this link – Bella In Your Business
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jump & scale

Over 6 Hours of Trainings and Recordings For You This Week!

I’m not lying when I say that this has been one of the most exciting weeks here EVER at Jump Consulting. I have so much going on… being created for YOU that I almost feel like how am I ever going to be able to TELL YOU all about it. I am about to do my best below….

Please, tell me what you think about it all. I want to know!

 

Jump & Scale

Over 90 Jumpers showed up for my FREE 3-Part Jump & Scale webinar where I taught you how to write killer job postings, attract the best candidates, and hire the right people. I can’t express enough how much I loved getting to teach on this topic and (hopefully) inspire you to always keep hiring!
If you missed out, have no fear. The replays of the video will be coming today (yes, today!!) and if you missed out, you can access them right now by signing up at jumpconsulting.net/scale.
Now here’s what else is happening this week…

 

Better Marketing With Bella – 2 Spots Left

I’m so excited to announce that I’ve opened up 2 more spots for the wildly popular Better Marketing With Bella Program. Imagine having your marketing 100% handled for the first half of 2019. Think about all of the OTHER things you could be working on in your business. Every month you will receive videos, outlines, emails, graphics, and so much more delivered to your inbox.

Will this be the year you take back your marketing? Apply Now: jumpconsulting.net/bella-marketing

 

PODCAST: Relationship Marketing & Buyer Personas

This week I had the INCREDIBLE Jessika Phillips on the podcast, and I know your mind is going to be blown when you listen to this episode. We’ve talked about content marketing, social media marketing, inbound marketing and more… but this week the focus is all about relationship marketing. If you feel like you have trouble getting inside the mind of your client and really understanding what they want from YOU, then you have to listen to this episode. Check it out here.

 

T-Shirt Tuesdays: How To Get Consistency With Employees

 

This week’s T-Shirt Tuesday is brought to you by Allison Muggli of Pets Domain ATX (thanks girl!!) and we’re talking all about how to get and retain consistency with your employees. Do you feel like your employees get sick a lot, call out, or take a lot of time off? Well, you’ll want to watch this week’s 3 minute video to learn how you can put a stop to that real quick 🙂 Here’s the link: https://www.facebook.com/jumpconsulting/videos/340122153213926/

 

Bella Was Interviewed On 2 Podcasts

This week I had the pleasure of being interviewed on not one, but TWO different podcasts! I can’t tell you guys enough how fulfilling it is to share my stories with so many different audiences and inspire them.  If you have a few minutes this weekend, check them out and let me know what you think. On the one with Jay, I really get into some motivating stuff…

 

That’s it for this week! Is there anything I can help you with? Just shoot me an email at bella@jumpconsulting.net

Always Keep Jumping,

 

orion survey

Episode 80: How The Orion Survey Can Make Hiring EASY With Bill Gelderman

Bella welcomes guest, Bill Gelderman, the President of the Steering Group. He not only founded The Steering Group in 1995, he is also a Certified Professional Behavioral and Values Analyst, a Certified Attribute Index Analyst. He also has certifications in the renowned TriMetrix and DNA Systems. Find out more about Bill on his website www.thesteeringgroup.com

Show Highlights

hiring process

  • What is the ORION Survey and why should all pet sitters use it for hiring? [3:30]
  • How ACCURATE is the Orion survey about potential hires? [6:00]
  • What is the best way for pet sitters to use the Orion tool? [11:00]
  • What does the REPORT look like from an applicant’s survey and how can business owners interpret it? [12:45]
  • How can pet sitters use the Orion survey as a MARKETING TOOL? [18:45]

Tweetables

Special Offer

As a gift to our audience, Bill will offer $50 OFF the Orion enrollment fee for anyone signing up before April 30th if they mention Bella. Don’t delay!

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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Episode 62: The Do’s & Don’ts Of Hiring Pet Sitting Employees

One of the most challenging hurdles pet sitting business owners encounter is hiring. Many reach a point where they absolutely cannot take on anymore clients, unless they bring on some extra hands. What some business owners don’t consider is how much truly goes into making sure you’re hiring a HERO rather than a ZERO. So what better way to get your feet wet in the world of pet sitting employees than hearing the stories of other business owners who’ve been through the process many times before?

On this episode, Bella is joined by three successful pet sitting business owners that have been through it ALL when hiring pet sitting employees. In three 10 minute segments, Bella asks each one of these industry veterans three crucial questions:

  • What is the best way to find pet sitting employees?
  • What’s the biggest mistake you’ve made when hiring pet sitting employees?
  • What’s your best secret that you would tell your old self about hiring pet sitting employees?

Listen now to find out the answers to Bella’s burning questions while gaining invaluable knowledge about the hiring process in the pet sitting world.

pet sitters

Maureen McCarthy

Maureen McCarthy has worked with dogs and cats either grooming or pet sitting since 1980.  When she moved to North Carolina in 2006, she started Love and Kisses Pet Sitting  which she continues to successfully operate today. Love and Kisses Pet Sitting is now an award winning company (4 years and counting!), honored as the recipient of the Best Pet Sitting Business In Union County. Additionally, Maureen’s business has attained the 2015 and 2016 Angie’s List Super Service Award. Maureen now has 21 pet sitting employees working for her, all of which she requires to continually undergo continuing education to ensure they provide the best service possible.

pet sitting business

David Steinberg

David Steinberg founded David’s Pet Sitting while studying in graduate school to become a therapist at the UConn School of Social Work. Luckily, the program was located in his hometown (West Hartford). His friends then demanded he watched their pets when they went away. David happily obliged and before he knew it, David’s Pet Services was a thing.  David now has a number of employee’s working under him, and is continuing to hire more and more while honing the process.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

small business

Cara Armour

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings. 

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Episode 57: Lead Through Strengths With Lisa Cummings

Description

On this episode, Bella spends time with Lisa Cummings, Founder of Lead Through Strengths.  Lisa talks about how it is her life’s mission to help people get over their obsession of fixing weaknesses instead of focusing on their strengths, the things that make them happy, give them energy and make them successful.

pet sitter marketing

Lisa Cummings

“Notice what works to get more of what works!” – Lisa Cummings

Pay attention to what is working. Make sure in your customer surveys you aren’t just asking what needs improvement. Ask customers what they loved most about the various parts of the service. You may find that some simple little thing you do, like giving out a little “report card” at the end of a stay, may be the thing that keeps them coming back and gets them referring you. After all, it is easier to replicate what is working for you than to try to figure out the 50 or 60 potential solutions to something one client says they don’t like.

To zero in on your strengths Lisa recommends the book Strengthsfinder 2.0 which gives you a code to take an online strengths survey. It gets away from skills and knowledge and helps you find your natural talents, the way you think, feel and act that feel good to you. It gives a filter for helping figure out the best way for you to approach issues. The book explains the definition of the 34 potential talent themes revealed by the survey.

Another way to zero in on strengths is to look for what brings you ease, energy and enjoyment. If a particular activity causes you to lose track of time, stop and exam just what about it really kept you engaged.

On her website, Lisa  has a list of things you may want “more of” in your daily life. It can give you clues as to what activities you are more attracted to.

Two books that Lisa recommends are First Break All the Rules by Gallup Press and Now Discover Your Strengths by Marcus Buckingham. She says that if you read them from the standpoint of managing people and then combine that with a strengthsfinder of those people you manage it is most helpful in managing people.

When you have a business challenge imagine putting it through a funnel.  You drop it in at the top and you filter it through all the top talents and strengths in your business.  Try thinking how to solve it using each of those strengths.  Lisa says is causes your brain to think in ways it normally doesn’t and can lead to some creative solutions.

One first step you can take is to decide what you want your company to remembered for and what you want to be remembered for. Come up with a list of words and phrases around that which will serve as an outline of what is most important to you.  Another is to list out the values that are important to you. Lisa has a list of values on her website you can use as a reference.

Lisa also recommends finding out similar information from your customers.  Casually ask customers what word or words come to mind when they think of you or your business.

Finally, she suggests you make a list of at least 100 responses to “I am good at _________!”. It helps you not only affirm how much you are good at but you can group them into trends and see if you are truly applying them in your business.

About Lisa

Lisa Cummings has delivered training & speaking events to over 9,000 participants in 14 countries. You can see her featured in places like Harvard Business Publishing, Training Magazine, and Forbes. She’s the CEO of a company called Lead Through Strengths. When she’s not out spotting strengths with teams, you’ll find her rescuing stray dogs or playing drums.

Links mentioned in this episode

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Bella in your business pet sitting podcast

Episode 53: Everything You Need To Know About Vetting With Justin Recla

On this episode Bella speaks with Justin Recla, Operations Officer for The Clear Business Directory Due Diligence and Vetting Solutions.

pet sitting business

Justin Recla

They discuss:

  • The importance of vetting your potential business partners, employees, and service providers
  • How best to go about vetting
  • How Justin and Tonya’s background in Counterintelligence translated over to the business world.
  • Does having a due diligence process tells others that you do not trust them?
  • How business owners can use their vetting process when marketing themselves.

Justin and Tonya Dawn Recla are Army veterans and former government agents who bring over 20 years of combined counterintelligence experience to the business world. They established The Clear Business DirectoryTM and have forever changed the way business gets done. For the first time, consumers and business owners alike can make sure potential partners, investors, and service providers are who they say they are and can do what they say they can do.

You can find out more at ClearBusinessDirectory.com.

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cost of hiring pet sitters

The True Cost Of Hiring Pet Sitters In Your Pet Sitting Business

If you have employees in your pet sitting company, then you know how valuable they are to your business. But you may not have considered the cost of hiring pet sitters. Before we go into costs, I want you to think about how much a new employee could be worth to your company? How much revenue are they capable of handling in a year? Write that number down. Now let’s flip the script and think of how much does it cost to have an employee and look at it as an investment.

The True Cost Of Hiring Pet Sitters In Your Pet Sitting Business

cost of hiring pet sitters

Personality & Background Tests

While completely necessary, personality and background tests can be a costly part of hiring pet sitters. Tests such as the Orion Test are an important component of getting the applicant’s story, but these things are definitely not free. Background checks also can cost around $30-$60 each time you run them. Needless to say, these things add up!

Fun Fact: Did you know that personality tests are illegal in Massachusetts? Sorry MA friends!

Training

Training is another large portion when discussing the cost behind hiring pet sitters. Not only are you investing the money into the pet sitter who’s training them (unless you do it yourself), but you’re investing time and resources. If you pay the trainee, you’re also racking up a cost there. Hiring a new pet sitter definitely takes a lot of time and resources, so you want to make sure you’re training the right person!

New Hire Set-Up

It may (or may not) take quite a bit of time to get your new pet sitter “set-up.” This includes in your pet sitting software system and payroll company as well as setting them up with an email account and Google Voice number (if you do those things!). Also think about the time it takes to put your new hire on your website, complete with their photograph and biography. The point is it takes time to get your new pet sitter completely set-up in your company, so we have to include that when discussing the cost of hiring pet sitters.

New Pet Sitter Starter Kit

Do you provide your new pet sitters with supplies when they start with your company? This is something I personally never did in my company, but I know that lots of business owners do. This may include poop bags, first aid kits, business cards, magnets, fliers, bark cards, and more. When you give these supplies to a new hire, factor in the cost. All of these items may be inexpensive individually, but like everything in business, it adds up!

Hiring Advertisements

Do you spend money for hiring ads on sits like Craigslist, Indeed, or Hireology? While these ads may have brought you in some quality applicants, this is yet another cost to factor in to the equation. Paid advertisements are great because they can have a much larger reach, but they can be costly and of course do add up. If you’re having trouble thinking of places of where to find pet sitting applicants, check out this article here.

Overall, there is a clear and large cost to hiring pet sitters. It’s basically inevitable for any company with employees. What’s important is that you recognize this cost, and then try to minimize it. Minimizing both the financial cost and time spent by streamlining processes will make your business run smoothly and will make you a happier business owner!

pet sitting training manual

hiring pet sitters

The Problems With Hiring Pet Sitters For Your Pet Sitting Company

Hiring is something we talk about A LOT in the pet sitting industry, because it can be one of the most difficult parts of running a business. When hiring pet sitters, there are a number of problems that usually arise that make it difficult to make sure that you and the applicant are on the same page. Today, let’s break those problems down and discuss real life solutions to make sure that you are making the best choice for your pet sitting company.

The Problems With Hiring Pet Sitters For Your Pet Sitting Company

hiring pet sitters

The Basic Criteria

Finding quality pet sitting applicants starts with YOU. Yep, I’m talking about your hiring process. It’s important that you are properly screening applicants to make sure that they fit the vision of your company. A big problem when hiring pet sitters is that business owners are forgetting to ask instrumental questions that are extremely important to the business. You want to ensure applicants meet basic criteria such as:

  • How far away do they live from your service area?
  • Did they follow the instructions in your job posting? (i.e. send a resume AND cover letter)
  • What does their availability look like, and does it coincide with your company’s pet sitting schedule?
  • Do they have a valid driver’s license, proof of insurance, and own their own car?

Testing The Applicant

Once you get past the basic criteria, it’s then up to you to “test” the applicant to see just how badly they want your job. This is another problem business owners have when hiring pet sitters, because sometimes they are so desperate for new staff, they let applicants off easy! This is why I recommend conducting multiple interviews and requiring the applicant to jump through a series of hoops. Not only does it demonstrate to you how serious they are about being a pet sitter, but it tests their ability to follow directions (an important quality to have in the pet sitting world!).

That being said, you do have to make sure your job posting is appealing and not overly-technical. This is the only way to weed out applicants that aren’t serious. You have to be selective!

So how can you do this? Here’s a few tips:

  • Conduct multiple interviews. The first interview should have nothing to do with pet sitting at all. It is simply an opportunity for you to learn more about the applicant, and to gauge their personality and professionalism. If you decide to move forward, interview #2 is where you’ll discuss everything else. This can include asking the applicant about relevant experience and discussing some of the finer details of the job such as pay, scheduling, a typical pet sitting visit, etc.
  • Make the applicant jump through hoops. Your job posting should have specific instructions like “Send an email to bella@petsitting.com saying who you are, what your major cross-streets are, and how much money you’re looking to make per month. Attach your resume and cover letter.” Then before the first interview, you can create another hoop by having them take the Orion Hiring Assessment. See where I’m going with this? 🙂
  • Follow these tips when you receive unqualified pet sitting applicants.

Last but not least, are you looking for applicants in the right places? Check out this video where I tell you how to get more pet sitting applicants!

Getting To Know The Applicant – Interview #1

Another problem that comes up when hiring pet sitters is figuring out how to trust what they’re saying to you in an interview. People are usually really good about talking themselves up, so it’s up to you to find out if they’re the real deal. For example, is the person just telling you what you want to hear? Here’s a couple ways you can break down that barrier:

  • Use the Orion Hiring Assessment. If you don’t know what that is, Google it immediately! Essentially it is an assessment you can give to all potential applicants. The results will tell you more about the person’s personality like if they are a risk for theft or if they are likely to not be long-term, etc. It is scary accurate!
  • Call the applicant’s references. Not enough people do this, but it is a great way to glean some more information on the person.
  • Make sure you ask the right questions.
  • Don’t do all the talking! You don’t want to come out of the interview feeling you still have no idea who the applicant is. Have a drink ready to go before the interview, and make it your goal to finish it by the time it’s over. It works!

Retaining Your New Employee

Okay so you’ve made it through the interview phase, and your applicant is now officially an employee! Hooray! But now comes the hardest part of all when hiring pet sitters: Ensuring your new employee stays with you long term.  During or before training, have your employee agree to these basic guidelines.

While you want to keep your new employee happy, at the same time you have to make sure that they are following the rules set in place. You want to figure out how to keep your new employee happy to do their job, as well as empowering them. Your employees should feel like they have an important role in your company.

I hate to say it, but some pet sitting business owners don’t know how to manage. They are either too strict, like a dictator, or are a push-over, where the staff runs the show. Don’t be either of these extremes – find your balance and run with it!

pet sitting facebook group

 

bella in your business

Episode 45: Everything You Need To Know About Background Checks With Jason Waggoner

On this episode  Bella spends time with Jason Waggoner, Vice President of Marketing for ACUTRAQ Background Screening Solutions. They discuss the importance of background checks and how ACUTRAQ can help eliminate some of the liabilities around doing it yourself.

hire Background Checks costs

Jason Waggoner

They discuss:

  • Some of the drawbacks to using the simple background check services you see online
  • How a service like ACUTRAQ can actually reduce some of the liability around background checks
  • How you should proceed when a potential employee has something flagged in their background check
  • Jason’s UMeetU movement and acting/video production activities.

You can find out more about ACUTRAQ at https://www.acutraq.com/.

To find out more about Jason’s UMeetU movement, go to http://www.umeetumovement.com/.

To see a cool music video Jason put together for ACUTRAQ check out https://youtu.be/2giXfjnB0p4.

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hiring staff switching from IC's

Hiring Staff Or Switching From IC’s Without Losing Your Mind!

One of the scariest things to do as a pet sitting business owner is hiring staff or switching from IC’s to staff. I mean think about it – you’re literally changing the structure of your business. You’re going from hiring people who have their own company, who know how to do a job to someone who doesn’t have their own company, who wants to be trained, who you get to control & check up on. Those personalities are two totally different things.

Today I bring you 6 steps to successfully make the jump from IC’s to staff, designed personally by myself and Kate McQuillan from Pawsome Media. If you don’t know Kate, she helps pet business owners around the world with their social media and marketing in their business. Be sure to check her out here.

Hiring Staff Or Switching From IC’s Without Losing Your Mind!

hiring staff switching from IC's

Step 1: The IRS Blessing

Little known fact: There’s this awesome government program called the Voluntary Classification Settlement Program (VCSP) that can serve as a HUGE help when making the switch from IC’s to employees.

To simplify it down from the legal mumbo-jumbo, your business pays a small fee and in return you NEVER have to worry about being audited for employment tax again. Consider this as a safety net and an investment for your business. Read more about it on the IRS website, or check out this detailed article I wrote breaking it down for you. 🙂

Step 2: Pricing

You HAVE to figure out your margins.  You deserve to make money – you’re dedicating so much time and energy to your business, that you deserve a handsome paycheck 🙂 If you’re not, let me help you get on track.

People fear when switching from IC’s to staff that there’s going to be all these extra costs, but the reality is you can RAISE your prices and see an increase in business. Seriously! I have NEVER seen a person say “OMG I raised my prices and my business crashed. Never.”

Not everyone has to raise their rates, but that’s when the numbers don’t lie. You have to pay yourself, pay the business, and pay for the labor.

If you’re still unsure how to price your services/figure out your margins to get ready for hiring staff or switching from IC’s, I have an entire guide dedicated to this. Take a look at my Pricing Guide Structure & Strategy, and never be confused again!

Step 3: Building A Team

Gather people you can trust to advise you on payroll, laws, operations, websites, hiring, and cash flow. Without a team in place, you will not be able to efficiently and professionally accomplish everything you need to. The art of delegation will be learned during this step!

You have to evaluate your business and find what your needs are. Picture the perfect demographic of what you’re looking for, and then FIND THEM! You don’t want to compromise – you have to stick to what you need and what you’re looking for. If you do this, finding the right people is as easy as checking off boxes.

Step 4: Creating A Manual

First you need to decide if you’re going to have one big fat employee manual, or are you going to have an employee manual AND a training manual? What’s even the difference between the two? Are you going to have a training manual for each position (i.e. pet sitter, dog walker, office manager etc.)

Ensure that your new staff will understand the rules and regulations of your company. Outline your exact operations and the philosophy of your business so each member can work harmoniously as a team with consistent service time and time again

These are all important questions you have to figure out before you even pick up that pen & paper. When hiring staff or switching from IC’s, you want to have all of your processes and procedures in place beforehand. This will create a successful work environment for everybody.

Hire for attitude, train for skill.[ctt template=”8″ link=”iK3nf” via=”no” ]Hire for attitude, train for skill.[/ctt]

Step 5: Interviewing

You need to learn how to ask the same question in many different ways to see if their answer changes. But most importantly, if you get it wrong: correct and continue.

Learn how to determine the right type of person for your business to grow with. Determine what interview questions, screening, and hiring processes will bring you the best candidates. This is the toughest part of the 6 steps!

Don’t use the all too common excuses of “I can’t hire” or “Nobody can do it as good as me” Hiring staff  or switching from IC’s to staff is an ON-GOING problem. I’ve said it before and I’ll say it again: You always need to be hiring!

Step 6: Operations

Basically, you have to figure out how to make everything run smoothly. Nobody will want to work for you if they have to ask you questions for every single client they go and see. Communication has to flow through you, the clients, the pet sitter, and even other pet sitters.

You’ll want to have your client feel like you’re at the home and you know exactly what’s going on. That they’re hiring a COMPANY and not just the pet sitter. That nothing’s going to slip through the cracks.

Bottom Line: Operations can make or break you.

Now, I want you to take a deep breath. Is this a lot of information? YES. Does it mean that you can’t do it? NO. I believe in you – which is why I have SO many resources to help you achieve your goals and fit different learning styles.

Download My 6 Steps To Switching To Employees Infographic – FREE!

Employee QuickStart 1:1 With Bella

BOSSES IN CHARGE: The Employee Quick Start Challenge!

employee quick start mastermind

does your pet sitter job posting have these 3 key ingredients to success?

Does Your Pet Sitter Job Posting Have These 3 Key Ingredients for Success?

Imagine this. You are the owner of a successful pet sitting company that is booming with business. So much so that you’re ready to take on some new staff. So you create a job posting, upload it, and …. no responses. Sound familiar?

Well I’m here to tell you that it’s not you, it’s your job posting. Let’s take a look at a few key ingredients that every pet sitter job posting needs to be successful and engaging.

Beautiful young businesswoman conducting a job interview seated at her desk in her office holding a folder and smiling at the potential female candidate

Beautiful young businesswoman conducting a job interview seated at her desk in her office holding a folder and smiling at the potential female candidate

An Engaging Pet Sitter Job Posting Is Just Like Marketing

When you’re creating your pet sitter job posting, it is very easy to fall into the trap of making it about yourself. You know, the endless list of “Musts.” Not only is this type of job posting daunting to a potential applicant, but it’s boring and it doesn’t stand out.

Writing your pet sitter job posting is NO DIFFERENT than writing your marketing and promotion material. Think about it. When marketing to clients we don’t say things like “Must have a clean house, must have a lot of money, must follow all my policies,” etc. We would have no clients!

Instead, try to list out the many benefits and bonuses of being a pet sitter in your job posting just like you would with your clients. Things such as, “Your bosses will always greet you with tail-wags and kisses” or “You won’t have to do your hair and makeup.” are eye-catching.

do-you-like-to-walk-with-dogs-your-boss-is-always-wagging-its-tail-excited-to-see-youno-more-having-to-do-your-hair-and-makeu

 

Enticing statements like these gets people excited to read your job posting and ultimately apply, which in turn gives you a large pool of applicants to choose from. It’s a win-win!

 

Consider the Audience Who is Reading Your Job Posting

When someone is looking for a job, they’re looking at a ton of difference sources and websites. This means that they could be sifting through hundreds of job postings a day. Bottom line? You’re not only fish in the sea!

Try to consider how the potential applicant is feeling. They are probably feeling depressed because every other job posting they have come across is filled with “musts,” requirements, and stipulations. This might make them feel inadequate. It’s a depressing experience.

So when they come across your dog walker or pet sitter job posting,  it needs to be happy, exciting, and stand out. Now you may be thinking, “But Bella, I want people to know what I’m looking for!”

You have to understand that even if you include a bunch of “must” statements, nobody is even reading them!

I hate to say it, but you are still going to get applicants who should have disqualified themselves. So it truly is a better approach to make your pet sitter job posting happy and upbeat if for no other purpose than to get those applications flowing. You can sift through the good, and the bad later.

Your Pet Sitter Job Posting Should Be Up and Active All The Time

It is easy to get into a mindset of only hiring when we need to be. This is actually not ideal, as applicants and employees can be fickle. As a business owner, you have to be ready for whatever comes your way.

Basically, we need to be looking for people all the time. You need to find people even when you might not have work for them. Why? Because if you’re only hiring when you need them, this can lead to bad hiring decisions.

It’s the same thing for any member of your business team. For example, you don’t want to be finding a lawyer or an accountant when you need them. You will be scrambling and stressed out. You want them to be ready to go and standing by.

The Bottom Line

Sometimes getting successful applicants is just as hard as securing long-term clients. But the way you attract them both should be the same. It’s important to consider the audience you’re writing for and tailor your pet sitter job posting accordingly.

Pet sitting is a great job with so many benefits. So, make sure you spell them out for your applicants to get the best response. And remember – always be hiring!

 

Employee Quick Start

Episode 16: Getting Rid of Toxic Relationships

Bella In Your Business

In this episode of “Bella In Your Business”, Bella discusses getting rid of “bad apples” otherwise known as bad relationships.  At some point in your personal or professional life you have had that person who is a vampire of your time or energy.  And they can be very influential in your life.

You need to constantly take inventory because it is said you are the sum of the 5 closest people in your life. Bella says she sees a lot of pet business owners not “trimming the fat”  of these toxic relationships when it is really necessary and they end up with “tummy aches”.

Bella Has Dealt With Bad Apples…

Bella confesses that she has had to deal with “bad apples” over the years.  She reminds us that some “bad apples” may not have started that way.  Life can change people.  And sometimes it is even harder to get rid of someone if your relationship with them started out great.

Consequences To Keeping Negative People Around:

There are many negative things that can result from keeping “bad apples” in your company.  For one, it could put you in a bad mood and that might spill out in the next conversation you have with a client or another employee.  You may be disappointed in yourself because you know that you are being walked all over.  Or you might feel stressed or scared over what retaliation might happen if you do dissolve or walk away from that relationship.

These types of toxic relationships are like a disease.  They can continue to grow and take over more and more of your life and spoil a lot of things.  We need to protect ourselves, our business, and our employees.

Are YOU The Bad Apple?

Of course, it doesn’t always have to be a bad worker.  Sometimes YOU can be the “bad apple” as sometimes it is a bad boss.  Are you the one creating bad relationships? For instance, if  instead of helping and building up employees who seem to ask the same questions all the time, you lose your patience and yell at them.  Bella references a recent article that points to bad bosses as being among the chief reason people leave their jobs.

But whether you or one of your employees is the bad apple, not addressing it can have consequences on your business.  It can affect morale if employees see you treating another employee badly or if you accept bad behavior from another.  If you allow a “bad apple” to stick around it takes the power away from you for running your business.  For instance,  if someone has a lot of job responsibilities and they develop a chip on their shoulder it could bring about a negative attitude that will multiply when you bring in others to start taking on some of that person’s responsibilities.

So when people have a “bad apple”, why don’t they take care of it right away? Fear.  They might be afraid that by getting rid of that person there is some service or benefit that person still supplies that they will lose.

Don’t Fear The Break Up Of The Bad Relationships:

It could be fear of retaliation or of getting sued.  For that fear Bella suggests that you have a good team of legal and HR professionals you use who can help guide you through the correct process.  She points out that fear is just not understanding information.  Bella says that if you have more information and knowledge you are more able to make better decisions in life.  Do not let fear hold you back!

There is also a fear of who you will get to replace the “bad apple”.  To that, Bella says always be hiring.  Even when you think you don’t really have the business to support a new hire, still consider it.  Because, if you find the right candidate and you have the right pricing structure and strategies in place, you can be instantly boosting business and getting the new person some work.

Another fear is that  of the unemployment rate going up.  Many business owners are afraid that the terminated employee will file for unemployment potentially causing their unemployment rate to go up.  Bella says, once again,  the best way to overcome that fear is to educate yourself.  Call up your state’s Department of Labor and find out what it would mean if the terminated employee filed. But, don’t be afraid to fire them even if your unemployment is going up.  Just compare that increase to what it may cost you by  maybe ticking off some of your best clients or missing out on opportunities or not having your sanity day to day.

Is It Really Them, Or You?

One final important point that Bella stresses is that once you realize that an employee is a “Bad Apple”, and you choose to keep them on staff, they are no longer the problem. You are!  You are the problem.  Holding on to “bad apples”, in addition to giving you headaches, will hold your business back from becoming everything you dreamed it would be.  You have every right to build the team you want, with great relationships, and people that work well with you!  

Just remember, you are going to get back what you give.  If you show people that you appreciate them and that you care, they will give that back to you tenfold.   But if you are constantly struggling with hiring and finding the right people for you business, or you are having trouble with people respecting your business, or there is a constant struggle with your team, you might just want to take a deep look inside yourself.  It’s just possible that you might just be the “bad apple”!

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Episode 15: How to Get Rid of the Fear of Delegation

bella-pet-sitting-industry-podcast-album-cover

In this episode of “Bella In Your Business”, Bella is joined by Kate McQuillan from Pawsome Media. They dismantle the myths surrounding the fear of delegation in pet sitting businesses and discuss the profitable advantages of it.

Bella leads off by talking about her first delegation experience with the website Fancy Hands , a website that for a small fee will perform a few simple tasks for you. But she warns that your instructions need to be clear to ensure the task is done as you expect.  She says it’s like “the bootcamp for learning how to delegate.” Doing this, will decrease your fear of delegation.

Bella then talks about how she moved up to getting a virtual assistant (VA) and how with that she learned that prioritizing tasks for the VA  is key. She realized that she also needed to communicate how many hours she expected to be spent on the task as it better clarified the expectations and led to both her and the VA  feeling a sense of control over the task.  Kate pointed out that setting expectations on both sides is a very important step.

Kate then says that she feels that if you are going to delegate a task, make it one that needs to be repeated periodically. Doing so means that the time you spend setting up the expectations for the task the first time, will in essence, be training the assistant to do it in the future. As you set up expectations and outline the process for each task, you are essentially at the same time building an employee handbook. It becomes time well spent!

Kate also points out that you need to make sure you are putting a task in the hands of the right person. For instance, more complicated repetitive tasks are best done by someone like a VA who is consistently the same person, rather than using FancyHands or Fiverr ) where you may not be getting the same person each time.  Bella points out that mindless one-off tasks are better suited for those sites.

At this point Kate manages to blow Bella’s mind by suggesting that you have your VA document the process while they are doing the task. As Bella puts it, “Delegating the Delegation!”  

Bella then tells the listeners not to get discouraged when finding the right VA. She points out that just like hiring, sometimes a person does not work out.  Or, even when you find the right VA, they may have to leave for personal or family reasons.  She reinforces this by relating an experience she had. Kate adds that sometimes you or your needs change and that you should not be afraid to change your VA if things stop working out.

Bella mentions that some VAs can be more expensive than others but may bring a bigger skill set that can ultimately make you more productive.  She points out how critical a VA was in helping her organize and publish the first ever comprehensive chart of all the software companies in the pet sitting field. Kate says to think of it as an investment rather than a cost as it may help you and your business make more money.

Kate then discusses how one of the biggest hurdles people have in moving to delegating is the fear of letting go. They are afraid that someone else can’t do it as well as they can do it. She says rather than fear it, use it as an opportunity to examine and streamline the process.  You just may make it more efficient!

Kate mentions that one online tool she has found very helpful for delegation is Trello. It’s a free tool for putting up lists of tasks (which can be shared with others like your VA) and setting up a project timeline. Bella notes that visually it reminds her of Pinterest.

Since they have gotten on the topic of technology tools, Bella points out that most of us probably only use about 20% of the functionality of the tools we use. So she encourages the listeners to take the time to look at the tools website or seek out tutorials in order to really learn how to the get the most out of each tool!  Kate adds that she has tried to take the time this year to do just that.

Bella says that business owners should always make sure that their business is healthy and you always have enough money set aside to pour back into the business.  You can then use the “business” money to invest in these tools and processes that will ultimately help you grow your business.

They wrap up by stressing the importance of streamlining the processes and delegating the tasks. Kate also points out that there are some tasks, like contracts, that ABSOLUTELY should be delegated to the appropriate professionals, like lawyers. Bella agrees as she has had other business owners come and ask her for her service contract or her employee manual to use in their businesses, prompting her to ask “Do you want my underwear too?”  A perfect way to end an episode.

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Episode 11: How To Do A #PetSitting Background Check Without Getting Sued

HOW TO DO A BACKGROUND CHECK WITHOUT GETTING SUED
In this episode of “Bella In Your Business”, Bella is joined by Jason Waggoner, Vice President of Acutraq Background Screening. They discuss background checks and how important it is to get the right kind of background check when hiring an employee.

Jason starts off by explaining background checks and why using the quick, inexpensive background checks are ineffective. He emphasizes that these are good tools and a nice place to start but not reliable enough to base your decisions on, as affecting a person’s well being (by hiring or not hiring someone) based on inaccurate information can lead to costly lawsuits.

Jason explains how good professional background check companies like his follow up on hits from “multi-state” databases with checks in the local county for that given hit. This ensures that you have the most up-to-date record from the most accurate source.

Jason also covers the background check application you give to potential employees.  There are strict Federal guidelines (via the Federal Credit Reporting Act) on how that information is presented and what information must be included to ensure that applicants know exactly what they are agreeing to and how it will be used.  He cautions that failure to do so can be costly as some lawyers have been known to search websites, find non-compliant applications, and attempt to organize class-action suits against the company.

If you would like to contact Jason at ACUTRAQ, he can be reached at 281-727-0019 or at an email address which is mentioned in the podcast.

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Why You Can’t Afford Not To Have Employees, From the Insurance Company’s Mouth

Every day you are using Independent Contractors in your business, you are taking a risk.

There. I said it and I really mean it. I know, I know, you are sick and tired of hearing this debate. But this is different.  Why? Dennis Stowers, insurance agent for pet sitters, from Mourer-Foster explained all the below to me, and approved this article. So this isn’t just me typing away. Are you ready?

Read more

Why You Can't Afford Not To Have Employees, From the Insurance Company's Mouth

Every day you are using Independent Contractors in your business, you are taking a risk.

There. I said it and I really mean it. I know, I know, you are sick and tired of hearing this debate. But this is different.  Why? Dennis Stowers, insurance agent for pet sitters, from Mourer-Foster explained all the below to me, and approved this article. So this isn’t just me typing away. Are you ready?

Read more