Imagine this. You are the owner of a successful pet sitting company that is booming with business. So much so that you’re ready to take on some new staff. So you create a job posting, upload it, and …. no responses. Sound familiar?
Well, I’m here to tell you that it’s not you, it’s your job posting. Let’s take a look at a few key ingredients that every pet sitter job posting needs to be successful and engaging.
An Engaging Pet Sitter Job Posting Is Just Like Marketing
When you’re creating your pet sitter job posting, it is very easy to fall into the trap of making it about yourself. You know, the endless list of “Musts.” Not only is this type of job posting daunting to a potential applicant, but it’s boring and it doesn’t stand out.
Writing your pet sitter job posting is NO DIFFERENT than writing your marketing and promotion material. Think about it. When marketing to clients we don’t say things like “Must have a clean house, must have a lot of money, must follow all my policies,” etc. We would have no clients!
Instead, try to list out the many benefits and bonuses of being a pet sitter in your job posting just like you would with your clients. Things such as, “Your bosses will always greet you with tail-wags and kisses” or “You won’t have to do your hair and makeup.” are eye-catching.
Enticing statements like these gets people excited to read your job posting and ultimately apply, which in turn gives you a large pool of applicants to choose from. It’s a win-win!
Consider the Audience Who is Reading Your Job Posting
When someone is looking for a job, they’re looking at a ton of different sources and websites. This means that they could be sifting through hundreds of job postings a day. Bottom line? You’re not only fish in the sea!
Try to consider how the potential applicant is feeling. They are probably feeling depressed because every other job posting they have come across is filled with “musts,” requirements, and stipulations. This might make them feel inadequate. It’s a depressing experience.
So when they come across your dog walker or pet sitter job posting, it needs to be happy, exciting, and stand out. Now you may be thinking, “But Bella, I want people to know what I’m looking for!”
You have to understand that even if you include a bunch of “must” statements, nobody is even reading them!
I hate to say it, but you are still going to get applicants who should have disqualified themselves. So it truly is a better approach to make your pet sitter job posting happy and upbeat if for no other purpose than to get those applications flowing. You can sift through the good, and the bad later.
Your Pet Sitter Job Posting Should Be Up and Active All The Time
It is easy to get into a mindset of only hiring when we need to be. This is actually not ideal, as applicants and employees can be fickle. As a business owner, you have to be ready for whatever comes your way.
Basically, we need to be looking for people all the time. You need to find people even when you might not have work for them. Why? Because if you’re only hiring when you need them, this can lead to bad hiring decisions.
It’s the same thing for any member of your business team. For example, you don’t want to be finding a lawyer or an accountant when you need them. You will be scrambling and stressed out. You want them to be ready to go and standing by.
The Bottom Line
Sometimes getting successful applicants is just as hard as securing long-term clients. But the way you attract them both should be the same. It’s important to consider the audience you’re writing for and tailor your pet sitter job posting accordingly.
Pet sitting is a great job with so many benefits. So, make sure you spell them out for your applicants to get the best response. And remember – always be hiring!