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instagram secrets

Episode 116: Instagram Secrets For Your Pet Business With Jenn Herman

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

 

instagram secrets

 

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

Show Highlights

  • Who Is Jenn Herman? [1:00]
  • Why Do I Need Instagram In MY Business? [3:00]
  • What Are The Different Ways Consumers Can Use Instagram? [5:30]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [9:00]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [11:45]
  • Should You Always Use A Location Tag? [16:00]
  • What Kind Of Strategies Can I Use For Hashtags? [17:00]
  • How Often Should You Post On Instagram? [25:00]
  • Why Should I Have A Kick-Butt Instagram Page? [28:00]

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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grow your instagram following

Episode 109: Organically Growing Your Instagram Following For Your Pet Sitting Or Dog Walking Business

Are you hearing that Instagram is a great way to get more followers and customers but just confused as all heck on how to use it? Maybe you started using it but have no idea how you can convert your time and energy in the platform into tangible success? Do you just blindly post without a strategy and see little engagement from local pet owners? Is your follower based more other businesses instead of pet owners?

If any of these questions resonate with you, then you’ll definitely want to tune in to this episode as Erika and I break down exactly how you can organically grow your following on Instagram for your pet sitting or dog walking business.

growing your instagram following

Biggest Takeaways You Don’t Want To Miss

 

How Do I Get More Instagram Followers?

  • The number one question that business owners ask is how do I get more followers? Before we can get into that, it’s important that we make the distinction between relevant and irrelevant followers. It is much better to have just 250 followers of local pet owners following your account rather than 1,000 random accounts from around the world that will never use your service. Therefore, it’s not the quantity of followers that is most important, but the quality!

How Do I Grow My Local Audience On Instagram?

  • First and foremost, you want to make sure you are using a business profile that is set up and optimized. This means using a professional username (tip: try to keep it as close to your URL as possible), linking your website, and using a high-quality logo as your profile photo.
  • Next, you want to start following local pet owners – like and comment on their photos! Although it will take time, eventually they will start to notice you and will remember you when they need your service. But, don’t be annoying! You can also follow local hashtags that your prospective clients follow and search location tags in your area to look for pet owners. Search for nearby businesses, parks, etc. and follow/engage with their followers who are pet owners. Also be sure to see what your current clients post and the hashtags that they use.
  • Use this same technique by partnering with local businesses that share the same target audience. You can run contests that will help boost engagement!
  •  On your own profile, you have to put time and effort into consistent posting and be engaging. You can extend your reach with Instagram ads when you have a promotion.
  • Lastly, you can check out Instagram accounts for a local business that’s a competitor. Try to study what they’re posting and see what’s working for them. It doesn’t hurt to follow their ideas, but perhaps you can think of even better ideas. Brainstorm with your employees as well! Also, if your competitors have followers, they might be more likely to follow you back since they already like the same type of business.

    growing your instagram following

What Hashtags Should I Use?

  • First, you’ll need to find the hashtags that your clients are following so you can appear in their feed when they are browsing. Leverage these local hashtags and ask engaging questions!
  • You can use the notepad on your phone to save a few groups of hashtags to copy and paste into the comments section easily.
  • Once you’re following a good amount of Instagram users in your area, be sure to like their photos! Continue to like their photos and comment. Eventually, the local Instagram users you follow will follow you back and interact with you. It does take time and you need to be persistent. But don’t act desperate or pushy!

 

Should I Buy Followers Or Use An Engagement Bot?

  • Absolutely, NOT! Scheduling software is okay but never, ever, ever buy followers or use an engagement bot that auto-likes or auto-comments.

 

How Can I Get People To Actually Contact Me On Instagram?

  • The number one way is to publish relevant, interesting content that affects prospective clients emotionally. You don’t want to sell and you don’t want to overpost either. Avoid unthoughtful comments that might be mistaken for a bot.
  • Engage with local pet owners. Be human and be genuine! Interact and respond to comments, messages etc.
  • Lastly, create a pattern and use Instagram stories!growing your instagram following

How Can We Use Instagram Stories To Generate Leads?

  • Show your business! Have your staff record videos of playing with pets, walking dogs etc. Show off what makes you AWESOME!
  • Be sure to touch on pain points your are solving (think trust and security).
  • Make people want to care about what you are saying by sharing valuable information. Show people you are trustworthy, reliable, and knowledgeable!

Resources & Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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web developer social media

Episode 74: Web Development & Social Media With Ian Anderson Gray

In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.

Here is what they chat about:

 

  • Biggest misconceptions about social media
  • The worst mistakes business owners make on Facebook & Instagram
  • Tips for maximizing your presence on Facebook, Instagram, and live video
  • Differences between web developers and web designers
  • What business owners should look for in a web developer

    social media

    Ian Anderson Gray – Seriously Social

 

Who Is Ian?


Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Special Gift:

As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/

 

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Episode 60: Surefire Social Media Tactics For Pet Sitters With Calvin Wayman

On our 60th episode of Bella In Your Business, we have Calvin Wayman. He is a best-selling author, keynote speaker, and the CEO of a social media agency  called CobbsMedia designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media.   

social media

Calvin Wayman of CobbsMedia

He recently published his first book, which debuted on the Amazon top-100  called “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.”  To find out more about Calvin, visit him on his website: calvinwayman.com

Social media can be both daunting and overwhelming. There’s not only a variety of different platforms, but each of them have their own uses and strengths. It can be difficult knowing which platform is worth investing your time into, and even harder making that platform lucrative. Listen in as Calvin and Bella discuss:

  • The 4 C’s of social media
  • Things that EVERYBODY does wrong on social media
  • Instagram Vs. Facebook – which is better for pet sitters?
  • The impact Facebook Live can have in your business
  • Advice for managing your social media pages while saving your sanity!

As a gift to our audience, Calvin has a free downloadable offer for a social media makeover ($300 value!). Learn more about the offer here:  socialmediamakeover.org

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Britt Alwerud

Episode 31: Types of Apps

In this episode of “Bella In Your Business”, Bella speaks with Britt Alwerud from Handlr.  They discuss  the top 9 apps they think are great for the Pet Sitting business.

The apps they discuss are:

Britt Alwerud

Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at britt@myhandlr.com. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.

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Episode 30: Proven Social Media Marketing Methods

Britney Young, Social Media Marketing Manager

Britney Young, Social Media Marketing Manager

In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.

They discuss:

  • What a social marketing manager does
  • The pros and cons of using automatic republishers like Meet Edgar
  • How often should you post
  • What should you be posting
  • What you should be doing with all of those pet pictures you post
  • Their favorite apps for doctoring up pictures
  • The differences in the social media channels and a good workflow for pushing one post through many of them.
  • Focusing your efforts on a few selected channels.
  • Knowing your audience and finding out what channel works best for them.Apps mentioned:
    – Canva
    – Abobe Spark
    – Pixaby

For more information about Britney Young, you can find her on LinkedIn at http://www.linkedin.com/in/britneynyoung/

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