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Business woman recording video on mobile phone

Ultimate Apps and Ways to Use Video in Your Dog Walking Business

When my clients think about going in front of the video camera, it typically scares the heck out of them. I have been squawking about the use of video for years and all the predictions have only proven to be true.

Video is The Present.

The social media feeds have exploded with ways to show a video like Instagram Stories, Facebook Stories, Instagram TV, and a myriad of apps now available to help you edit together video clips you might have taken and look like a pro!

Today, I really want to blow the lid off any fear of using video in hopes that I can show you there are many different methods you can apply to reap the incredible benefits.

Video use on Social

All the apps

  • Wave.video – this is on desktop and one of my favs. They have a library, they will adapt the video to the size of the platform you want to post on, and they are very affordable. I also know the CMO and he is a really nice guy :). Check them out here.
  • Canva for gifs – I have been using the software for a long time and only recently started using the gif feature. It is really neat to be able to design a graphic and then have it fly in from the sides as you save it as a Giphy. I especially like this for IG and FB stories
  • Giphy to make GIFs – Do you know how you can comment with a gif on Facebook? What if I told you there was a way that you could type in your name or business name into the comments and a video you created from your business comes up? Want to see what I mean? Go type in Bella Vasta in the search bar of the Giphy and you will see a few that my friends did of me.
  • Quic – this is a great app if you have a few videos that you need to splice together and want a one-touch filter on them that make you look like Steven Spielberg.

 

Better Marketing with Bella

 

  • Filmora-this is an app on your phone and desktop that requires a little more work than something like Quic but also has hundreds of downloadable special effects packages that you can purchase. If you want something retro, bachelorette party, Hawaii themed… this is the app to use. It can really change up the feel for what you want to do.
  • iMovie – if you are an Apple user, iMovie is on your phone and desktop. The phone version is a “lite” version and you can’t do as much Jason desktop but honestly, it is what has used for most of all the videos you see on my Youtube channel.
  • Animoto – This is an old but goodie. Personally, I haven’t used them forever – just not my style, but they are still popular which does say a lot about them. It is nice to see software still relevant 5 or 6 years later.
  • Final Cut Pro – This is a step up from iMovie with a little more bells and whistles. Honestly, I purchased it (expensive) and admittedly still stick to iMovie. Many of you might think I am saved when it comes to this stuff but mostly I like to stick with what I know and the path of least resistance.

 

The Importance of Going Live

Going live doesn’t always have to be your face. Sue, in the Mastermind, said her reason for not going live is because she doesn’t like the sound of her voice. Well, she and I both! But I want you to imagine if you never saw me online? If I never did any videos? Would you feel as close to me as you do today?

Probably not.

Video connects you to your audience. You don’t have to do it every day, and you don’t have to do it for hours, but I would challenge you to try to do it at least once a week for one or two weeks. It will make a world of a difference.

 

Introduce Yourself

 

Another important thought I need you to consider is that social media is a SECOND thought. Hardly anyone will see you on social media and think, “Gee, I am glad they popped up on my feed I want to hire them“.

It just doesn’t work that way.

The way it DOES work is that they find your website… typically through google…and then they click on your social media icons to “see” more of you. If they are browsing and see your videos, chances are they will feel a deeper connection with you. Not because you are perfect on camera, but because you are showing vulnerability by BEING on camera. It shows that you are human. That ALONE goes a long way – especially when the people who are searching on your social are trying to decide if they can trust you.

 

Video During COVID-19 Has Been So Important

Especially while we are all isolated in our homes everyone from a five-year-old to the 90-year-old great grand parents have developed video skills. The time is now. So many of our Better Marketing with Bella clients have taken it by storm.

Let me show you Poop’d Out going live with tips and tricks:

 

And then there is another Better Marketing with Bella client, Woofin’ It who has gone live just to reach out to her clients and followers:

 

 

And yet again, another Better Marketing with Bella client, using his stand up skills to use to his community:

 

 

Then there is Rockey’s Retreat where she actually did a scavenger hunt in her community! Ahhh all of these marketeers make me so happy… and this is just the tip of the ice burg!

 

 

Ways to Go Live

FB share your screen

Facebook recently came out with a feature allowing you to share your screen while on live. It could be neat to do videos to show how to sign up with your company using this new feature. No one else is doing it and you would stand out.  The only downside is that once you go live showing your screen, that is all there is. You can’t flip back to your face.

FB live on location with pets

This one is the obvious one. But how about making it fun?

How long until Fido finds the perfect place to potty?

How long until Fido goes potty?

How many throws until Fido is tried?

How many bites will it take him to eat his food?

How fast will he eat his food?

IGTV

The best part of this is that you can reuse the content. So if you have a video that you have already created and you want to upload to IGTV, go for it! You also have the option for it to show up in your IG feed, it will play the first minute and invite people to go watch the full thing. Keeping this in mind, make the first one minute as engaging as possible.

Snapchat glasses

Honestly, I think this is one of the BEST video features for pet sitters and dog walkers. But first, let me ease your worries, you do not have to be posting onto Snapchat for this to happen. These are actual sunglasses that you wear on your head and press a button to take a picture or hold it down to take a 10-15 second video. Once back at home, you can upload them to your social media or device and edit the clips together (if you want).

The point of view from these glasses is like watching from someone’s eyes. Take a look here as I show you in the pool with my daughter:

Are you Convinced Yet?

Showing up on social media through videos is huge. These videos give potential clients the opportunity to see who you really are and what your business represents. Do you do video on the regular? Why or why not? How can I partner with you to help you?

Did you know that the Better Marketing with Bella program helps coach you through all of this? Yup! Just like you saw above – a lot of our members gain the confidence, know how, and content to go live through our program. The doors are closing the beginning of May 2020 . If this interests you – join us. Don’t be left behind. I would love to help you!

BMWB

Does all this social media management seem like a lot? You can actually get all the social media content with Better Marketing with Bella

Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

Bella Vasta

Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days

 

6 Ways To Create ALL The Graphics You Need For The Next 90 Days

If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!

Today, we’re going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

It sounds scary, but you’ll have to trust me that this technique really works. We’ll talk about all this in more in this week’s episode of Bella In Your Business.

 

Bella Vasta

Biggest Take Away You Don’t Want To Miss

  • Content creation for your pet business is all about planning and relevancy. While planning your content ahead is critical, we want to make sure that we are not planning content that isn’t going to help grow our business. It’s easy to get into the mindset of creating content akin to “Hire us for pet sitting” and “Hire us for dog walking,” but these types of images are not going to create the effect that you want. It’s important to get creative, be relevant to your audience, and share stories to really build that connection.

 

Show Highlights

  • How to create content based off looking at your calendar [2:30]
  • Creating content to do with promotions/launches [3:00]
  • How to decide which social media platform to focus on [4:00]
  • What is a brand guide and how do you create one? [5:00]
  • What types of graphics should you consider creating? [6:00]

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

Links

Get $30 off content creation for your pet business with code BV30

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

the secret to knowing what to post on social media

The Secret To Knowing What To Post On Social Media

The Secret To Knowing What To Post On Social Media

When it comes to knowing what to post on social media, you’re probably in one of these camps:

  • You repost everyone else’s content
  • You don’t post and feel guilty about it.
  • You post way too much and get no traction or engagement.
  • You always post last-minute or spur-of-the-moment.
  • You post whenever you feel like it. The posts have limited insight into your business and don’t tell a cohesive story about who you are or what you do.

The key to knowing what to post is to create 5 buckets to save your presence.

 

the secret to knowing what to post on social media

5 Buckets To Save Your Presence

What I want you to do first is come up with 5 buckets, or categories, that your social media posts will fall into. Here are a few ideas:

  • Cats
  • Food (Pets)
  • Local Hot Spots
  • Staff Highlights
  • Pet/Life Hacks
  • Dogs
  • Food (Humans)
  • Local Dog Spots
  • Walks
  • Overnights
  • Exotics
  • Community Business
  • Hikes
  • Training
  • Clients Problems That You Solve

 

Once you pick your 5 major buckets (and you don’t have to do the ones I listed above – those are just ideas), you will now have some direction on what type of content to populate. Your posts will fall into one of your 5 categories, or it won’t.

That way when something comes across your desk, or you see a post online, you’re not necessarily going to always share it just because you like it. Try to use the buckets as a litmus test to see if it matches up. This will help you really narrow down what to post on social media.

 

Other Benefits To Using The Bucket Strategy

Now that you know you have your buckets/topics, you’ll know better where to “look” for content.

For example, maybe you want a dog walking bucket. That means you can direct your dog walkers to start sharing stories, tips, tricks, what happens on walks, etc. Extract tidbits from them that you can turn into relevant content.

Having buckets is also going to make it 100 times easier to delegate out your social media, once you’re ready.

When it’s time to hand over this position to a pet sitter or dog walker on your staff or even an office assistant, you just have to let them know about your 5 posting areas.

The bucket strategy is also going to help you be more mindful when you’re in the world traveling and out-and-about. You’ll be able to identify important and relevant content more easily.

Plus, you’ll find yourself being more present and less passive about knowing what to post social media.

 

plan not to fail

 

Better Marketing With Bella

Despite everything I just said, you still have to be creative when creating social media content. For example, maybe you find or think of a relevant piece of content, but you still have to write about it to be interesting and informative.

As business owners, we get bogged-down, overworked, stressed, tired, and anxious. We feel like our brains are going in 100 different directions, and the last thing we have time to do is to be creative about posts that are going to get people’s attention and stop the scroll.

That’s where we come in. In Better Marketing With Bella, we figure out the creative side. We create the concepts for you, so you don’t have to.

Maybe your strong suit isn’t making graphics? Some people are not the best at making graphics, and we certainly don’t want your brand’s reputation to suffer because of it. We hire professional graphic designers that can really take your brand’s image to the next level.

Plus, we give you five videos every single month. Are you going to sit down and create videos to figure out:

  • Where should the pop-up’s be?
  • How many transitions should I have?
  • How fast should the video be?
  • What kind of music should I use?
  • Where should the video pan-in/zoom-in/zoom-out?

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

 

It’s a lot.

Then you have to figure out what you’re going to write in your email newsletters. Are you going to sit down and figure out what’s interesting? How will you know what’s too much, and what’s not enough?

We also make your Facebook and Instagram stories prettier. Are you going to create them in Canva/Easil and then upload them to your social platforms?

Overall, the secret to knowing what to post on social media is that there really is no secret. You literally need to plan. Maybe your plan is to let us help you through Better Marketing With Bella. Everything I listed above are actionable steps that every business owner should be doing.

You should never just be posting a Facebook status – every status needs a picture. And you should never just be posting a video – every video needs a caption!

Plan to be timely, new, relevant, and bold with your branding/logo. All of this stuff can take a long time. Start with creating your 5 buckets, but at the end of the day, you still have to create all of the content, which can be exhausting.

 

Better Marketing with Bella

Episode 184: Quality Over Quantity Of Your Social Media Content

Quality Over Quantity Of Your Social Media Content

It’s no shock that being on Social Media is a must for Pet Sitting and Dog Walking businesses. But, what platforms are best for us? How should we be using them? And what kind of content should we be creating?

To share his 15 years plus years of digital marketing experience, I’ve brought on Dan Willis.

Social Media

Dan Willis brings insights into the power of relationship marketing, video content and the emerging millennial/gen. Z marketplace leading your brand to learn how to not only succeed today but how to build success for the future. 

Biggest Take Away You Don’t Want To Miss

Don’t spread yourself thin trying to be active on all social media platforms when the biggest platforms for dog walkers and pet sitters are Facebook and Instagram. Create content that best expresses your brand, use video, and don’t get discouraged if you don’t get a bunch of interaction on any given post. As Dan said, if you can create content that inspires one person to appreciate what you’re doing, that content was of value. 

Don’t just produce a large quantity of content but make sure you’re placing quality over quantity for your social media content.

Show Highlights

  • What networks are the most beneficial for dog walkers and pet sitters? [3:01]
  • The importance of video content [5:28]
  • Social media listening [10:38]
  • Creating quality content [19:16]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

Episode 167: How to Show Up on Social When You Have No Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

Biggest Takeaway You Don’t Want to Miss

Showing up on social media is as simple as making it a priority in your business! We all have a tendency to carve out time for things we deem important, why are we not doing the same for showing up on social? Find out what it is that’s holding you back from scheduling time in your calendar dedicated to social media. Don’t be afraid to recycle your posts.

If you’re struggling with the creative and the strategy look into Better Marketing with Bella and see how Bella can help boost your social media marketing.

Show Highlights

  • Find time for things that are important [2:20]
  • Recycle your posts [3:30]
  • Schedule time in your calendar [4:15]
  • Use scheduling software [5:00]
  • Hire someone for the creative and the strategy [6:58]
  • Quick Recap [8:58]

Show up on Social

Links

Share the Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

Social Media

Episode 164: What To Post On Social Media When You Don’t Know What To Say

People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you’ve ever felt this way, don’t worry, you’re not alone. I’m sharing seven things you can do when you’re lost on what to share on your social media.

Biggest Takeaway You Don’t Want To Miss

Be inspiring to your community and think local. Are there events in your community that you can get involved with? Or another local business or person you can shout out on social media? Highlight your community and connections. You are the expert. You have put in all the time and have learned a lot. Share your knowledge you have. Also, tell stories to draw out the emotions of your viewer. People remember how you made them feel, not what you said. If you don’t have the time to prepare your posts or think of ideas, Better Marketing With Bella can help by providing graphics, videos, captions, hashtags, Instagram stories, and more. Everything you need to stay active on social media with your branding to market your business.

Show Highlights

  • How can you inspire others? [1:10]
  • How do you keep track of everything? [3:00]
  • What are some ways to be funny on social media? [4:55]
  • How can you leverage local events in your community? [5:55]
  • What are tips that you can share with your audience? [7:50]
  • Who can you feature or shout out on your social media? [9:40]
  • How can you tell a story on social media? [12:20]
  • What if you don’t have the time to do these things? [13:50]

 

Social Media

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

    1. Click this link – Bella In Your Business
    2. Click on the ‘Subscribe’ button below the artwork
    3. Go to the ‘Ratings and Reviews’ section
    4. Click on ‘Write a Review’

Better Marketing with Bella - Social Media Solution

Better Marketing with bella funny

7 Things To Say On Social Media When You Don’t Know What To Say

 

You are staring at the cursor. You have no idea what to say. All this pressure is mounting to try and be witty. To be different. Stand out and “stop the scroll” as they say. What the heck to do I do when I don’t know what to say or post on Social Media?” you wonder.

Folks, you are not alone. Many people don’t know what to say and it is why many pre plan their content or hire someone who makes a living at this to do it.

  • Do you start with a question?
  • Do you use emojis?
  • Do you use hashtags?
  • Tell a joke?
  • Tag people or businesses?
  • Do you write a short caption or a long description?

    How do we actually execute a really great post on social media?

 

It all starts by knowing what to say. You need to know who your audience is. What resonates with them. You should pretend like you are speaking to your perfect client or avatar, then it will make that darn cursor a little less threatening.

 

1. Be Inspired

Always be looking for inspiration. Follow people who you admire. Who add life to your business, are creative, or give you something to think about. Follow them on Instagram and Facebook put them in your lists so they come up on the regular. I love to follow

 

2. Keep a List

When you are inspired, it is important to have a way to recall what inspired you on a moments notice. This doesn’t mean wasting time trying to search for it or remember it. It means being crafty with your time and efficient.

On most social media apps, you are allowed to create a list. It is literally called a “list” on Twitter. On Instagram, you can save it and categorize it, and on Facebook, you can Save the post or video. You can also screenshot it and put it into a folder on your phone, or maybe if you are Ninja enough, email it to your Trello or Asana board to keep it all in one place.

facebook d]save list

Save Social Media
3. Be Funny

Is there something that you can take from your inspiration list above that was funny? Something that you can turn into a funny story? Maybe a pet did something? Maybe you thought of something? Whatever it is, and whenever it occoured you need to add it to the funny list so you have it when you need it.

Better Marketing with bella funny

4. Think Local

Are there events coming up in your local area that you can talk about? Perhaps there is a Fall Festival? Perhaps there are many? Perhaps that you can promote them all at once and talk about how since they are all outdoors, you can take your pets. Then you can follow up with tips and tricks on how to make it successful?

Are there places to have Santa Paws photos? Can you talk about that and tips for how to groom your dog, what to wear, how to act, where the best ones are, how to get them to look at the camera, etc?

Leverage the time of the year and things that are happening in your area.

5. Teach Tips

You are the expert. You have put in all the time and have learned a lot. Let’s brainstorm for a minute on just what you know that you could easily teach someone.

  • Do you know how to pill a cat?
  • Do you know how to train a dog to potty outside?
  • Do you have tips to train puppies?
  • How do you get a cat to warm up to you?
  • Know how to bake or freeze any fun treats for pets?
  • How do you give a treat to a dog without getting your thumb bit off?
  • Are there easy recipes you can use leftovers to make for your dog?
  • What’s the best way to get pet hair off the couch?

There is so much that you have in your head that I bet you didn’t even think about. Write it all out. Teach about it. Write about it. Go live. Make a graphic. Do something with all the knowledge in your pretty little head!

pet hair tip

6. Feature or Shout Out

This one is actually easy. Find someone doing something good and talk about them! It is that simple. This could be:

  • Someone who just left you a review: Copy and paste to social media.
  • Someone who just achieved something: Certification or training complete? (your staff? dog trainer?)
  • A local Veterinarian: Feature what makes them unique.
  • A local community: What you like about it and why they are pet-friendly.
  • A networking group: Maybe you are a member and want to share that you are a member and what you love about the group?

This is meant to highlight your community, connections, and others. It is interesting because you aren’t talking about you or your business. You are giving the impression that you are an active business owner who notices and connects with those around them. In addition to elevating those around you, it is an attractive read to your viewers.

7. Tell A Story

It is as simple as this:

  1. A beginning
  2. A middle
  3. An end

Think of the calls or emails you have received and the different situations that come at you. How were you able to come in and save the day? What is something that has happened with your staff where you have learned from it and maybe even created a policy from? What is something outlandish that not everyone would think that you encounter as a pet sitter and dog walker, but did, and lived to tell about it?

Telling stories is a great way to draw out the emotions of your viewer. People remember how you made them feel, not what you said.

 

Now How Do You Execute All Of This?

Funny you should think this. I gave you all the answers and now you have a new problem… Am I Right?

How do you actually put this all into play?

You don’t.

Wait — what?

Yeah, you allow my team and I to handle all of this for you Jan through June 2020 through Better Marketing with Bella.

Better Marketing with Bella

The World’s Best Designers

We have contracted with the worlds best designers.

I am not kidding.

They are the ones who create graphics and videos for major design companies. They know what works, what’s on trend, and will make you look like you have invested in the big time! All of the assets delivered to you each month are branded with your logo, colors, and fonts.

We have taken all the guesswork out of it for you.

It really can’t get any better than that.

But in all reality you know that my team and I aren’t a huge company so this program is limited to the number of people we can accept. Every year we always offer it to existing members first, then those on the waiting list. Most years, we don’t even go public with the offer so I highly suggest that if you are the slightest bit interests, get on the waitlist! 🙂 It will take you three minutes.
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(Shhhh! ok, good you are still following me…) I wanted this to only be for those who are really wanting to up their game in the design and social department of their business. But you must be the one who feels like they are so creatively brain dead, don’t have any time for anything else to do in their business, and wants a REALLY good deal… Here’s the real scoop: Those who are currently IN the Mastermind (or join by the end of the month) are the ones who are getting $97 off each MONTH for this program making the total cost only $350 a month. That is the LOWEST we have ever offered this program! We can do that because we have been doing it so long that we have finally gotten all our internal systems smoothed out so we are working smarter. It is also the MOST amount of material we have ever given out. So I am really happy to be able to lower the cost and increase the assets. Seriously, what is your hesitation? Go get in line now! If you have questions… you know where to get me: bella@jumpconsulting.net 

instagram secrets

Episode 158: BEST OF BELLA: Instagram Secrets For Your Pet Business With Jenn Herman

Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book “Instagram For Business for Dummies” and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her.

instagram secrets

Show Highlights

  • Who Is Jenn Herman? [2:25]
  • Why Do I Need Instagram In MY Business? [4:30]
  • What Are The Different Ways Consumers Can Use Instagram? [6:55]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [10:25]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [13:10]
  • Should You Always Use A Location Tag? [17:25]
  • What Kind Of Strategies Can I Use For Hashtags? [18:25]
  • How Often Should You Post On Instagram? [26:20]
  • Why Should I Have A Kick-Butt Instagram Page? [29:20]

 

Original Show Notes

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
Navigating Social Media

Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith

We’re taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

 

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Navigating social media Mari Smith

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]
  • How to FOCUS for success [7:45]
  • Creating meaningful relationships on Facebook [10:50]
  • New business skills that everyone needs [14:10]
  • Benefits of setting up Facebook Groups [16:30]
  • Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

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The Top Mistakes Pet Businesses Make On Instagram

grow your instagram following

We live in a visual world.

We like to look at pretty things.

Our eyes are drawn to pictures and visuals…and all the social media platforms know this.

As pet business owners, this is exciting because what is more fun than posting pictures of sweet loving pets on Instagram? I mean we have it pretty easy, right?

Wrong.

Or at least I think we have it even tougher than most and I am going to tell you why. Most businesses I see stop at the cute pet face.  That’s it.  That is where they leave it but it does nothing to draw the viewer in other than showing that your company (or you) visits with lots of pets each day or week.

Did you know there are
500 million people on Instagram every day? 

According to Hootsuite here are some very exciting statistics:

71% of users are under 35 years old – hello millennials!
80% increase year over year for videos – stop thinking of Instagram as only pictures.
500 Million people use stories every day – are you using the story feature?
71% of businesses use Instagram – so if you think that your competition isn’t on there, you are wrong. But are they doing it RIGHT is the question? 
80% of users follow at least one business – Following a business on Instagram typically isn’t as intrusive. 
75% of users take action –  this statistic is huge.  How many things have you bought off Instagram? I know I have. They get me every time! 

And here is a statistic you can’t look away from. According to Marketing Dive,

71% of consumers want personalized advertisements and want to engage regularly with brands.

With statistics like this, how can you deny Instagram? Now because I am that fun loving, ever inspiring coach for you – I want to make sure you are not one of the “boring” brands out there. After all, there is no reason for it. I want to make sure you stop the scroll and the attention of the right people…. but before you do that – you gotta STOP doing this.

In no particular order:

Not Getting Local Enough

Every picture you post and every story you publish should always have a local location. It is how you will come up in the searches when people are looking locally. This can happen for your potential clients, your existing clients, other local businesses, and events around town. If nothing else, get in the habit of marking the local dog park on all your posts.

local instagram

You can also tag local people. Perhaps upon the new client sign up you can ask your customers if they are on Instagram and what their handle is. Then, when you upload a picture of their dog, you can tag them in that picture. This works as a notification and if you do it weeks after your service with them, it is a super way to subconsciously get on their radar again.

A pro tip: Most people think you have to physically be at the location in order to mark your location on it. You don’t. I have literally tagged locations in San Diego while posting from my living room in Phoenix, Az.

 

Not Using The Right Hashtags

I want you to think of hashtags like we did in the early 2000s when we were trying to find the right keywords for our website. Consider each Instagram post or story to be like a micro website or blog post.

Not using enough hashtags

Not using any hashtags won’t do anything for your post.

Using few too many (like three) won’t give you a fighting chance and often times aren’t even local enough to matter

Say you posted a picture of a golden retriever and used #goldenretriever.   Not to sound mean, but who cares? Well, except for that Golden’s parent of course.  That is going to do nothing for your business but if you use hashtags for the local dog park or landmark, or local festival happening that weekend, you stand the chance of getting more eyeballs and that coveted double tap.

 

instagram hashtags

Using highly competitive hashtags

Don’t make the mistake of using hashtags that only have millions of followers. What that is doing is entering your “lightweight” brand into the “heavyweight” championship. Think about it… if you are competing with millions of other people, what are the chances that your content will be shown?

Slim to none is the answer.

So don’t do it. Or at least don’t ONLY do that. A few hashtags that are hugely popular are okay but it is really important to not just only use those. Pick out some clusters about your business, about your area, and about local events going on.

 


Not taking the time to plan your content and material and plan it out visually.

Pictures that all look the same or have all the same things just are not going to be visually appealing enough for people to feel like you care. The effort you put into your social media is a direct message to your followers about how much effort you put into your business. Think about it as a consumer. They are judging you… so let’s help make it a good one!

instagram pictures

Not using filters

When you look at an Instagram feed and it just looks like a bunch of noise, you know the creator hasn’t thought out what they were going to post ahead of time and it was all very impulsive. As busy business owners, I know it’s hard to preplan all the time, so simple use of the same filter could also help this be achieved. But when you don’t use filters and you don’t have certain styles for taking pictures it just looks like a scrapbook. Keyword, “scrap”.

Again, we want to give an impressive opinion of our business just like we do on our website so think seriously before you post.

Posting the same thing over and over again.

When all you post is the close selfie shot of a dogs face, the only person who really cares about that is the parent of that dog. If it isn’t my dog, I don’t care.  I don’t ream to sound harsh, but it is the truth. UNLESS… you are telling compelling stories with each post, which many do not. So really think ahead of time about the topics that you want to display on your Instagram feed so when they come up in real life you can snap a picture.

instagram dog

Too much text, graphics, or reshares

Sometimes I see people only post quote after quote of stock photos where it doesn’t actually show anything unique. It is just other people’s words, or pictures, or warnings and again this does nothing for telling the message of the brand.

This screams you have no idea what you are doing. It is generic and doesn’t serve the business. So if you are one of those people who screenshots others graphics and then post them as your own… not only is that illegal but it also isn’t doing much for you.

Okay well maybe there is one exception – it is hilariously laughing out loud funny.

 

How Should I Plan and Post My Instagram Account?


Now, I wouldn’t be your coach Bella if I didn’t also offer you up a solution….
And today happens to be your lucky day.

My team and I have literally spent hours preparing this for you.  A webinar that normally would have a three digit price ticket on it – but I decided I am just going to GIVE it away to you for free. Here is what I am going to teach  you:

  1. How to create content
  2. How to develop your very own Hashtag Strategy
  3. How to engage with your audience
  4. How to amplify your reach in your neighborhood (without paying for it!)
  5. How to create engaging stories
  6. What Instagram success looks like and more importantly how to measure it!

instagram secrets

Episode 116: Instagram Secrets For Your Pet Business With Jenn Herman

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

 

instagram secrets

 

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

Show Highlights

  • Who Is Jenn Herman? [1:00]
  • Why Do I Need Instagram In MY Business? [3:00]
  • What Are The Different Ways Consumers Can Use Instagram? [5:30]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [9:00]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [11:45]
  • Should You Always Use A Location Tag? [16:00]
  • What Kind Of Strategies Can I Use For Hashtags? [17:00]
  • How Often Should You Post On Instagram? [25:00]
  • Why Should I Have A Kick-Butt Instagram Page? [28:00]

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

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grow your instagram following

Episode 109: Organically Growing Your Instagram Following For Your Pet Sitting Or Dog Walking Business

Are you hearing that Instagram is a great way to get more followers and customers but just confused as all heck on how to use it? Maybe you started using it but have no idea how you can convert your time and energy in the platform into tangible success? Do you just blindly post without a strategy and see little engagement from local pet owners? Is your follower based more other businesses instead of pet owners?

If any of these questions resonate with you, then you’ll definitely want to tune in to this episode as Erika and I break down exactly how you can organically grow your following on Instagram for your pet sitting or dog walking business.

growing your instagram following

Biggest Takeaways You Don’t Want To Miss

 

How Do I Get More Instagram Followers?

  • The number one question that business owners ask is how do I get more followers? Before we can get into that, it’s important that we make the distinction between relevant and irrelevant followers. It is much better to have just 250 followers of local pet owners following your account rather than 1,000 random accounts from around the world that will never use your service. Therefore, it’s not the quantity of followers that is most important, but the quality!

How Do I Grow My Local Audience On Instagram?

  • First and foremost, you want to make sure you are using a business profile that is set up and optimized. This means using a professional username (tip: try to keep it as close to your URL as possible), linking your website, and using a high-quality logo as your profile photo.
  • Next, you want to start following local pet owners – like and comment on their photos! Although it will take time, eventually they will start to notice you and will remember you when they need your service. But, don’t be annoying! You can also follow local hashtags that your prospective clients follow and search location tags in your area to look for pet owners. Search for nearby businesses, parks, etc. and follow/engage with their followers who are pet owners. Also be sure to see what your current clients post and the hashtags that they use.
  • Use this same technique by partnering with local businesses that share the same target audience. You can run contests that will help boost engagement!
  •  On your own profile, you have to put time and effort into consistent posting and be engaging. You can extend your reach with Instagram ads when you have a promotion.
  • Lastly, you can check out Instagram accounts for a local business that’s a competitor. Try to study what they’re posting and see what’s working for them. It doesn’t hurt to follow their ideas, but perhaps you can think of even better ideas. Brainstorm with your employees as well! Also, if your competitors have followers, they might be more likely to follow you back since they already like the same type of business.

    growing your instagram following

What Hashtags Should I Use?

  • First, you’ll need to find the hashtags that your clients are following so you can appear in their feed when they are browsing. Leverage these local hashtags and ask engaging questions!
  • You can use the notepad on your phone to save a few groups of hashtags to copy and paste into the comments section easily.
  • Once you’re following a good amount of Instagram users in your area, be sure to like their photos! Continue to like their photos and comment. Eventually, the local Instagram users you follow will follow you back and interact with you. It does take time and you need to be persistent. But don’t act desperate or pushy!

 

Should I Buy Followers Or Use An Engagement Bot?

  • Absolutely, NOT! Scheduling software is okay but never, ever, ever buy followers or use an engagement bot that auto-likes or auto-comments.

 

How Can I Get People To Actually Contact Me On Instagram?

  • The number one way is to publish relevant, interesting content that affects prospective clients emotionally. You don’t want to sell and you don’t want to overpost either. Avoid unthoughtful comments that might be mistaken for a bot.
  • Engage with local pet owners. Be human and be genuine! Interact and respond to comments, messages etc.
  • Lastly, create a pattern and use Instagram stories!growing your instagram following

How Can We Use Instagram Stories To Generate Leads?

  • Show your business! Have your staff record videos of playing with pets, walking dogs etc. Show off what makes you AWESOME!
  • Be sure to touch on pain points your are solving (think trust and security).
  • Make people want to care about what you are saying by sharing valuable information. Show people you are trustworthy, reliable, and knowledgeable!

Resources & Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
web developer social media

Episode 74: Web Development & Social Media With Ian Anderson Gray

In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.

Here is what they chat about:

 

  • Biggest misconceptions about social media
  • The worst mistakes business owners make on Facebook & Instagram
  • Tips for maximizing your presence on Facebook, Instagram, and live video
  • Differences between web developers and web designers
  • What business owners should look for in a web developer

    social media

    Ian Anderson Gray – Seriously Social

 

Who Is Ian?


Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Special Gift:

As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/

 

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Episode 60: Surefire Social Media Tactics For Pet Sitters With Calvin Wayman

On our 60th episode of Bella In Your Business, we have Calvin Wayman. He is a best-selling author, keynote speaker, and the CEO of a social media agency  called CobbsMedia designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media.   

social media

Calvin Wayman of CobbsMedia

He recently published his first book, which debuted on the Amazon top-100  called “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.”  To find out more about Calvin, visit him on his website: calvinwayman.com

Social media can be both daunting and overwhelming. There’s not only a variety of different platforms, but each of them have their own uses and strengths. It can be difficult knowing which platform is worth investing your time into, and even harder making that platform lucrative. Listen in as Calvin and Bella discuss:

  • The 4 C’s of social media
  • Things that EVERYBODY does wrong on social media
  • Instagram Vs. Facebook – which is better for pet sitters?
  • The impact Facebook Live can have in your business
  • Advice for managing your social media pages while saving your sanity!

As a gift to our audience, Calvin has a free downloadable offer for a social media makeover ($300 value!). Learn more about the offer here:  socialmediamakeover.org

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Britt Alwerud

Episode 31: Types of Apps

In this episode of “Bella In Your Business”, Bella speaks with Britt Alwerud from Handlr.  They discuss  the top 9 apps they think are great for the Pet Sitting business.

The apps they discuss are:

Britt Alwerud

Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at britt@myhandlr.com. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.

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Episode 30: Proven Social Media Marketing Methods

Britney Young, Social Media Marketing Manager

Britney Young, Social Media Marketing Manager

In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.

They discuss:

  • What a social marketing manager does
  • The pros and cons of using automatic republishers like Meet Edgar
  • How often should you post
  • What should you be posting
  • What you should be doing with all of those pet pictures you post
  • Their favorite apps for doctoring up pictures
  • The differences in the social media channels and a good workflow for pushing one post through many of them.
  • Focusing your efforts on a few selected channels.
  • Knowing your audience and finding out what channel works best for them.Apps mentioned:
    – Canva
    – Abobe Spark
    – Pixaby

For more information about Britney Young, you can find her on LinkedIn at http://www.linkedin.com/in/britneynyoung/

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