Imagine this. You are the owner of a successful pet sitting company that is booming with business. So much so that you’re ready to take on some new staff. So you create a job posting, upload it, and …. no responses. Sound familiar?
Well, I’m here to tell you that it’s not you, it’s your job posting. Let’s take a look at a few key ingredients that every pet sitter job posting needs to be successful and engaging.
An Engaging Pet Sitter Job Posting Is Just Like Marketing
When you’re creating your pet sitter job posting, it is very easy to fall into the trap of making it about yourself. You know, the endless list of “Musts.” Not only is this type of job posting daunting to a potential applicant, but it’s boring and it doesn’t stand out.
Writing your pet sitter job posting is NO DIFFERENT than writing your marketing and promotion material. Think about it. When marketing to clients we don’t say things like “Must have a clean house, must have a lot of money, must follow all my policies,” etc. We would have no clients!
Instead, try to list out the many benefits and bonuses of being a pet sitter in your job posting just like you would with your clients. Things such as, “Your bosses will always greet you with tail-wags and kisses” or “You won’t have to do your hair and makeup.” are eye-catching.
Enticing statements like these gets people excited to read your job posting and ultimately apply, which in turn gives you a large pool of applicants to choose from. It’s a win-win!
Consider the Audience Who is Reading Your Job Posting
When someone is looking for a job, they’re looking at a ton of different sources and websites. This means that they could be sifting through hundreds of job postings a day. Bottom line? You’re not only fish in the sea!
Try to consider how the potential applicant is feeling. They are probably feeling depressed because every other job posting they have come across is filled with “musts,” requirements, and stipulations. This might make them feel inadequate. It’s a depressing experience.
So when they come across your dog walker or pet sitter job posting, it needs to be happy, exciting, and stand out. Now you may be thinking, “But Bella, I want people to know what I’m looking for!”
You have to understand that even if you include a bunch of “must” statements, nobody is even reading them!
I hate to say it, but you are still going to get applicants who should have disqualified themselves. So it truly is a better approach to make your pet sitter job posting happy and upbeat if for no other purpose than to get those applications flowing. You can sift through the good, and the bad later.
Your Pet Sitter Job Posting Should Be Up and Active All The Time
It is easy to get into a mindset of only hiring when we need to be. This is actually not ideal, as applicants and employees can be fickle. As a business owner, you have to be ready for whatever comes your way.
Basically, we need to be looking for people all the time. You need to find people even when you might not have work for them. Why? Because if you’re only hiring when you need them, this can lead to bad hiring decisions.
It’s the same thing for any member of your business team. For example, you don’t want to be finding a lawyer or an accountant when you need them. You will be scrambling and stressed out. You want them to be ready to go and standing by.
The Bottom Line
Sometimes getting successful applicants is just as hard as securing long-term clients. But the way you attract them both should be the same. It’s important to consider the audience you’re writing for and tailor your pet sitter job posting accordingly.
Pet sitting is a great job with so many benefits. So, make sure you spell them out for your applicants to get the best response. And remember – always be hiring!
https://jumpconsulting.net/wp-content/uploads/2016/11/Depositphotos_26626911_l-2015.jpg13332000Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2016-11-30 06:14:572020-06-16 11:45:11Does Your Pet Sitter Job Posting Have These 3 Key Ingredients for Success?
“How can I find qualified people? Most who apply are not qualified”
I asked the pet sitter to tell me what they mean by not qualified and they told me what they meant below.
Hiring is Tough
Hiring is tough. Especially for our industry. I mean we are not looking for someone to work 9-5 and just be a cashier, right? We are looking for specific people to do specific things and someone who we can trust, that can be professional, and of course understand the people and pet bond. Not to mention, almost on call.
This topic is so mighty that I actually wrote 60 pages and recorded two hours of audio to walk you through the entire process step by step so that you could have the only robust guide on the pet sitting market!
Although as I am helping pet sitters coaching on the phone and in our private facebook groups, I see people eliminating people prematurely sometimes without giving them a chance.
I always compare hiring to dating, and this is the same thing. You could be out there dating and have a perfect list of what you are looking for, but if you are looking for perfection, you may never find it. So… I challenge everyone reading this – what are your must have’s and negotiable?
Let’s take a look at this pet sitter’s “unqualified applicants”
(From the pet sitter who wrote me this question)
Here are the common ones I disqualify immediately:
1. Those that can’t follow the instructions in the job posting. (ie: send me your zip code, resume, why you are interested etc). If all you can do is reply with your resume with no cover email, I’m not interested in you. If you can’t follow these instructions to get my attention, you are likely not going to follow the clients!
Yes. I agree. To a point. Although depending on what they send you, you could reply and say “I think you forgot to attach your cover letter? (Or resume?)” and see their response. Maybe they did forget. I can’t tell you how many times I have sent an email and forgot the attachment. Now, if they wrote you one sentence and didn’t seem interested, I would just press delete.
2. Those that are available between 6am and 7am, or only after 6pm. etc. I don’t want a client to have more than 2 pet sitters and me as a second back up, and they need to be flexible enough in their schedule to provide coverage.
Personally, I totally understand what you are saying, and normally I would tell you that you are 100% correct. But there is a thing I call and “insurance policy” pet sitter. Those are the ones, that if a great enough type of personality can really help your business if you are ever in a bind. Generally, though, you are right on with deleting them. You are looking for someone looking for a LIFESTYLE, not a JOB.
3. College students. Their schedules are to erratic and I don’t have time to manage it, and I don’t want to have to introduce clients every 5-6 months to their “new” sitter.
Your systems might be working against you and you are striving for perfection in your company in a way that may not be attainable. Unless you are willing to wait 6 months for someone. In my personal experience, college students are great! They need the money, love the flex schedule, and are usually responsible. I would not disqualify them and again, tell your clients that you work as a TEAM. Unless you are willing to wait up to six months or so to find someone w open availability. What we ask for really is a LOT. This is assuming you do more pet sitting than daily dog walks.
4. Those with horrible grammar, spelling, don’t respond in full sentences.
I agree. Delete them.
5. They had a pet 15 years ago when they were 7. I feel the best service is provided by those that have current experience in particular with dogs.
I don’t agree. Maybe their situation doesn’t allow for them to have pets? Maybe they have a family member that is allergic? Maybe their pet died and they didn’t want to go through that trauma again? Just having a pet in your home, doesn’t qualify you for this job at all.
6. Those under 21 years old (they have to be able to enter a contract on behalf of my company).
Are you looking for ICs? That would be a whole other ball game then and I will tell you to RUN to the employee route. You are too much of a control freak. I can tell that by this list 🙂 I mean that with a happy heart! By your comment, are you saying that you can not enter in a contract with someone under 21? They have to be 18. Again, in my experience, age doesn’t mean a thing. I had a 17 yr old working for me that was stellar! Not to mention, age discrimination is illegal.
7. Those that have any dependence on the income earned from pet sitting.
I don’t agree. Do you have any idea if their family helps? If their spouse helps? That is part of the pre qualifications that you can get past when you email them back, “How much do you need to make a month?” How much money will the person make in the job you are offering? Your craigslist add you sent does not tell me anything other than $10-$19 a visit. Which, by the way, would ONLY make sense if you were charging clients $35-$40 a visit. Otherwise paying that much will either put you under or NOT make you any money.
8. Those that are willing to drive 25 miles one way for pet sitting jobs! (or anything along that line) I agree. Delete. Qualifying their area is important and one of the reasons why we seek a resume. If you accept that many will apply who are outside the area, you won’t be as disappointed. In a way, you can’t blame them. They do not really understand what this job entails like we do. So don’t be offended or discouraged.
I think our (my business peers and I) problem is getting qualified candidates (or in some cases ANY response at all). One of my friendly competitors says he gets hundreds of applicants a year, but a vast majority of them are highly unqualified.
So for us, its finding sources outside of Craigslist to find sitters. It is THE single most frustrating aspect of my business and preventing me from growing it.
I completely understand. Know that you are not alone and it is my belief that every pet sitter with staff feels the same way. So, you just need to know all of the places to look. I can tell you 12 resources you can look for pet sitters and dog walkers outside of Craigslist, but you need to keep an open mind.
Consider changing your help wanted advertisement.
Here is an actual advertisement I found on Craigslist:
People and pet friendly personality
Current experience with dogs, whether volunteer, professional or with personal pets
Excellent customer service skills
Mature and extremely reliable
Flexible and consistent schedule.
Quick learner, detail oriented, able to follow instructions, natural drive to exceed expectations
Stable work history which demonstrates ability to work unsupervised
Cell phone (with text and/or email preferred)
Internet connected computer with printer
Neat in appearance
Reliable personal vehicle with valid driver’s license and auto insurance
Able to make a one year commitment
Age: Unfortunately, due to insurance and other requirements we must fulfill, this position is not appropriate for those under 21.
If you meet these qualifications, please email the following information: (Due to time constraints we can only respond to those who do)
A brief description of yourself and your pets
Why you are interested in the position and what skills/experience you have to offer
What days and times of the week you are available
Your zip code and nearest major cross streets
Your resume or work history for the last 5 years if no resume is available
Typical pet sitter responsibilities: Walk dogs, pet waste pick up and disposal, refresh water, feed pets, clean litter boxes, play with cats/dogs, rotate lights and blinds, bring in mail/newspaper. Some pets may require medication. Most visits occur between 7am and 8:30pm, some weekends and holidays. Number of visits/week 0-25.
Typical dog walker responsibilities: Walk/play with dogs, pet waste pick up and disposal, refresh water. Some may require a meal and/or medication. These occur primarily Monday-Friday between 11am to 3pm, sometimes weekends. We prefer candidates be available all weekdays during this time. Number of visits/week 0-25.
This advertisement is so detailed it could be for some job with a PHD. I think the writer totally missed the boat on this. What is reliable? What is quick learner? What is neat in appearance? Mature and reliable? Assuming that someone has pets? I think the entire thing is a turn off and a drag to read!
So What Should You Do?
You want this to be an advertisement! It is your job to qualify them. How about appealing to the readers emotions? Narrow down the type of person you would like (Like a stay at home mom?) and talk to HER. (Is that is who you want)
Try mixing it up a few times. If you are dropping a flier off at the vet or groomer than make it specific to the audience reading it. Make it sound like the best job in the WORLD! Your only job here is to get as many people as interested to contact you. YOU qualify them. Not some advertisement.I think that is where many pet sitting business owners miss the boat. They try to let their job description do the qualifying for them when in all honesty the most qualifications should be:
1 – Area applicant lives
2 – Hours of availability
3- Amount of money needed a month.
Everything else is subjective and that is what you have interviews for. I have said it before, and I will say it again.
It is pet sitting, not rocket science. So, this defiantly is one of my longest blogs, but hopefully you got a lot out of it. Sound off below. What do you think? What are your tactics?
https://jumpconsulting.net/wp-content/uploads/2019/09/blur-businesswoman-caucasian-941555-e1567476916331.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2013-07-02 06:36:242019-10-04 09:37:03What Should I Do When I Get Unqualified Pet Sitting Applicants?
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