Tag Archive for: marketing

Plan for the holidays

Episode 308: What Every Dog Sitter Needs To Know For The Holidays

plan for the holidays

It may be September, but the best thing you can do to save yourself time (and sanity) is to plan ahead for the holidays.

Plan what business will look like, and how much or how little you are wanting to take on. Then prioritize everything. Right now you may be so swamped that the thought of planning for the holidays sends you into overdrive, but stick with me.

Are you wanting to take a holiday trip to the cabin? Maybe a tropical vacation to the Bahamas. Spend more time with those who are most important. Prioritize what is important first and plan accordingly.

This week I am breaking it down for you, giving you the exact tips you will need to plan for the holidays . After all, it is the season to be jolly, not stressed.

Biggest Takeaways

  • 1:22 Big rocks first 
  • 2:20 Batch social media content 
  • 4:10 Set goals 
  • 6:30 Down time for yourself 

Recommendations

Are you stuck in your marketing? Tripping up on the newest changes and trends? Maybe doing better in marketing is one of your goals. While you plan for the holidays, plan that your content will be the driving force of your business. And potential clients will want to see trendy, professional, content that stands out from the others. Doors are opening for Better Marketing With Bella, where we have professional content branded for you and your business for 6 months. You can’t afford to miss out on great marketing.

A Valuable Lesson For A Happier Life

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

a successful business

Episode 307: Want To Drive Your Business Into The Ground? Do These 3 Things Every Day

A successful business

Sometimes we think we know all the right things to do to have a successful business.

But the truth is, we are not always at our best. Certain things we think or do are causing us to drive our businesses into the ground.

This week I want to make you aware of these things. Because if you are aware, you then can see what you are doing wrong and adjust correctly to get your business where you want to be.

All the stress you feel and hold from your business will show in your business and attribute to a downfall. This week I give you 3 things you may be doing every day that is running your business into the ground. And how to change it to have a successful business.

Biggest Takeaways

  • 1:54 Generic website 
  • 3:45 If you want it done right, you gotta do it yourself
  • 5:08 DIY everything 
  • 6:22 Place of scarceness

Recommendations

Can you remember the 5 year goals you set for yourself back in 2017? What about even the 1 year go you set this time last year? Chances are, you may not even remember what they are, let alone if you obtained them! 90 days goals are what we practice in the Mastermind group. It allows you to fully emerge yourself in your goal and visualize yourself there. Thinking about where you will be in December versus 3 Septembers’ from now, gives you a realistic timeline to achieve t successful business Join a community of doers ready to help you achieve the goals you are working so hard towards!

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

build a thriving business

Episode 306: I Have 20 Years Experience In The Pet Industry. Here Are 3 Ways To Cultivate A Thriving Business

20 years of experience in the industry comes with a whole bunch of advice and some ideas of what not to do. If you are looking to build a thriving business you not only need to know the correct steps but the right mindset to get you there. Today, I hope you don’t take this lightly, and learn from my mistakes and triumphs. Building a thriving business begins and ends with you, your mindset, and your willingness to make it happen.

Today I am bringing to you 3 ways you can build a thriving business that you may not have thought of, or may be afraid to try. Either way, if this episode resonates with you, it was meant for you. I thrive from seeing my clients thrive in their business and today I am sharing with you how I achieved the success I have today, so you can too.

Biggest Takeaways

  • 4:13 Become best friends with fear
  • 7:15 Build your team 
  • 10:05 Surround yourself with good people 
  • 16:36 DM Me! 

Recommendations

Negative energy surrounding you and your business will only hold you back from being able to build a thriving business. There are people right now in the Mastermind group that are doing the things you are truly dreaming of. If you feel alone in your business, I urge you to check it out and find the positivity that you have been missing. Years of questions answered a community of strength and positivity and a place where you are always surrounded by good like-minded people. To build a thriving business, you need to surround yourself with an energy that matches that.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Stand out from the competition

Episode 305: 8 Ways To Stand Out From Your Pet Sitting Competition  

Stand out from the competition

Your hope as a business owner is to stand out from the competition and entice clients to choose you to work with, right? But you need to do just that, stand out! When there is a plethora of pet sitting or dog walking businesses to choose from, what sets yours apart from the rest?

But do you know the right things you should be doing to stand out from the competition? Do you know what your website should look like and include? Or how about the type of relationships you should build that your competition probably isn’t doing.

When you know the right things to do to stand out from the competition, business will grow and succeed. This week I fill you in on 7 ways to stand out from your pet competition, with a bonus tip!

Biggest Takeaways

  • 1:58 Beautiful Website 
  • 3:58 Show and Tell website 
  • 5:35 Anticipate questions
  • 7:07 Do as you say and say what you mean
  • 9:52 Genuinely figure out how to follow up
  • 11:56 Be real on social media 
  • 13:17 Real face-to-face relationships with community leaders
  • 13:56 Bonus! Veterinarian endorsements 
  • 16:45 Doors opening up soon.. 

Recommendations

Planning ahead is the biggest strength when it comes to running a successful business. In Better Marketing With Bella, planning ahead has never been easier. With 6 months’ worth of marketing content created for you, you get to focus on growing and scaling your business. Better Marketing With Bella stands out from the competition while keeping you on track with your marketing needs. Doors are opening soon for 2023!!

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Hiring Questions

Episode 304: 4 Hiring Questions To Separate Good From The Great Pet Sitters


What if you knew the right questions to ask that would separate the good, from the great employees? Asking the right hiring questions when searching for employees can weed out ones who may not be the right fit for you or your business. But how do you know what questions to ask?

The hiring process shouldn’t be a stressful situation that ultimately leaves you empty-handed a few months down the road. You are spending your time and resources trying to find those great employees who will help you grow and scale your business.

This week I am speaking from my many years of expertise and giving you the four hiring questions to ask that will separate the good from the great employees you are looking to hire. What would it mean to you and your business if you found the right employees from the start, rather than wasting time training those who aren’t going to work out?

If hiring the hiring process has left you frustrated or starting over multiple times, this episode will help you head in the right direction.

Biggest Takeaways

  • 4:16 Did you ask the right questions? 
  • 6:38 What would they do in a sticky situation?
  • 8:47 The “drink test”
  • 9:57 What does this job mean to you? 
  • 12:20 How long can they predict their current availability 
  • 14:55 How much do they need to make a month?
  • 16:37 Free Avatar class
  • 9:08 Jazz HR 

Recommendations

Imagine easily knowing how to find and hire the right candidates. If you are looking for help writing a killer job posting or even how to attract the right candidates, I have put together a three-part training series that helps you ask the right hiring questions and get the employees you are looking for. Head over to joinjumpconsulting.com to see if this is the answer you have been looking for.

FREE Jump and Scale Class

Jazz HR

Better Marketing With Bella

Bella Vasta Instagram

find and hire employees

Episode 302: How To Find and Hire 3 Amazing Employees In 2 Weeks

Find and hire employees

Does the process of finding and hiring new employees leave you feeling defeated? Or maybe you feel like you have done it all when it comes to hiring and it just is not working for you. What if I told you it can be much easier? That you may need to take a different approach you haven’t tried when you need to find and hire employees quickly.

What if I told you, I have 5 amazing tips to help you find and hire employees that you need for your business… in two weeks? Would you want to change up your process? Give a new way a try and do things differently.

Because I truly want you to be in a place of abundance, where you are never “caught with your pants down”. This episode is going to help you find and hire employees.. amazing employees, that will help you get to that place.

Biggest Takeaways

  • 1:34 Jazz HR 
  • 2:53 Multiple Hiring Ads/ Talking to multiple different avatars
  • 4:56 Contact connected people
  • 7:10 Leverage the emotional side of the job
  • 9:10 Spend 30 minutes a day working on this
  • 10:23 Go where your avatar hangs out

Recommendations

When people think of marketing, a lot of times they think it is only meant to attract clients. But really, your marketing can help attract the amazing employees you want working for you. Better Marketing With Bella teaches you how to put your best foot forward when showcasing to clients and potential employees. When a business is looking to find and hire employees, seeing how they attract employees is a great start to finding amazing candidates.

FREE Jump and Scale Class

Jazz HR

Better Marketing With Bella

I Own A Pet Sitting Company With Staff

Jump Start Your Pet Business

Bella Vasta Instagram

sales mistakes

Episode 301: The 5 Hidden Sales Mistakes That Cost Pet Sitters

sales mistakes

If there was something in your business that was really a mistake and costing you time and money, would you want to know?

There are sales mistakes business owners make that are hindering them from success every single day.

This week I am diving into the 5 most common sales mistakes that I see people make and what you can do to avoid them!

Biggest Takeaways

  • 1:16 What sales mistakes?  
  • 1:55 Software
  • 3:15 Not having your branding everywhere 
  • 6:03 Always Be Closing
  • 7:27 Customer and Employee Love 
  • 8:54 Not having the “make it right” mentality 
  • 10:29 Always be thinking about solutions 

Recommendations

Your time is money in your business. Finding ways to elevate tasks and simplify business will help you achieve the desired success. Whether it is content creating, like in Better Marketing With Bella, or finding a community you can lean on for guidance (like the Mastermind group), finding places in your business you can make the system and process easier is key. You wanted the system in place to help you, not hinder you and remembering that is important.

Common Mistakes To Avoid When Using Pet Sitting Software

Is Your Pet Sitting Software Working For Or Against You?

One Secret To Winning Almost Every Sale

The Trick To Be Confident In Closing Sales

How To Leverage Your Competition For More Sales

Mastermind

You shouldn't be afraid to job share in 2022

Episode 297: Why You Shouldn’t Be Afraid To Job Share in 2022

Why you shouldn't be afraid to job share in 2022

Let’s talk about job share…

Job sharing can actually be a GREAT thing… and you already are probably taking on BIGGER liability in your pet sitting and dog walking business.

This episode will give insight into a different way of thinking.

Now is the time to be creative, think about how we are going to get our sales up. The big R (recession) is coming (or is it here?) and we have to think differently to achieve more.

Some of you might say, “Insurance companies will not cover you if you job share.”

Well, that’s FALSE. I reached out to my friends over at Business Insurers of the Carolinas and this is what he said:

“I received your phone message. You are absolutely correct that you are still covered by insurance if job sharing. However I typically recommend if you are going to be sharing jobs with a nanny, a neighbor, a teenage son/daughter, or even another dog walker or pet sitter, that you get a release/addendum signed by the owner releasing you of any liability while others are also in and out of the home.

The pet business industry has seen many claims involving theft of clients’ property, as well as property damage, and injuries to pets. And typically we see them blamed on the insured pet sitter or dog walker. Especially when the person they share the job with does not have any insurance. As a result, we have seen claims denied as there was no concrete proof of who caused the incident.

Both situations are not typically ideal, as it increases both liability and the potential for a denied claim if no proof can be established.

So, it is certainly fine to job share if the client wishes to increase their liability exposure and do so. I do recommend amending contract language to have the client hold our insured harmless for liability or theft while others are in and out of the home.”

Do you want to hear how I think you can leverage this to get even more daily dog walking clients?

Biggest Takeaways

  • We need to get our sales up (2:24)
  • Insurance coverage (5:36)
  • Why you should job share (8:00)
  • What other liability you are already taking on that is even riskier (8:53)
  • It is possible (10:48)

Recommendations

Better Marketing With Bella

Mastermind

Gingr Pet-Care Software

Think about this before your next price increase!

Episode 296: Think About This Before Your Next Price Increase!

Increasing your pet sitting prices

Have you been thinking about increasing your pet sitting prices this year? Or have you recently increased your dog walking prices, and now you’re thinking it may not be enough…

Charging the wrong amount can be the difference between a thriving business and going out of business. Ouch

There is so much to consider before increasing your prices, so that you don’t find yourself sinking six months later.

Today, I am going to tell you everything you need to know, before increasing your pet sitting prices.

Biggest Takeaways

Before increasing your pet sitting prices, it is important to have a sound pricing structure and strategy in place. This is your time to rectify any mistakes you might have made with your old pricing structure, and apply new found knowledge to your future prices.  Creating a pricing strategy that works best for your business requires consideration and time.

  • What should you be researching?
  • Have you thought about your competition? Should you?
  • Is the value you provide worth the increase?
  • What about staff wages?

Considering important aspects and knowing how to navigate them is some of the first steps in creating a sound pricing structure for your pet sitting business.

Recommendations

  • The value you provide shines through your website and social media. Now is the time to make sure your social media and website are up to par when clients and future clients are looking for pet sitting and dog walking companies. Better Marketing With Bella provides 6 months worth of content for your pet sitting business to stand out above the rest. If you are interested in having the rest of the years content covered, we can provide that for you.
  • In the Mastermind group we talk a lot about pricing structures. Members have the chance to bounce ideas and experience off of each other when they need some help. This group is filled with HR answers, member accountability and like minded business owners achieving all their business goals.
  • Looking for website hosting or new site you need to check out Barketing

Better Marketing With Bella

Mastermind

Gingr Pet-Care Software

Barketing Blog

Pricing Guide Structure and Strategy

Episode 294: 4 horrendous mistakes many pet owners make with their CPA

Episode 294: 4 Horrendous Mistakes Many Pet Business Owners Make With Their CPA

If I asked you today, “how do your books look?” or “did you have any big surprises from your taxes?” would either of those questions confuse you? Scare you? Leave you feeling a bit unsure? That might sound invasive, but to evaluate your business, you have to be in the know of these aspects. You are not alone if you find this area tough to evaluate, but there is someone who can help you manage it all… your CPA.

Owning a pet business can be extremely rewarding, but it also comes with a lot of responsibility. Keeping good books being one of them. One of the most important aspects of running a pet business is making sure you have a good relationship with your CPA. However, many business owners make these mistakes every year, which can damage this relationship and their business.

I know tax season may have come to an end, but it actually is perfect timing for you to meet with your CPA. Or maybe you have your extension until October. Either way, in this episode I will encourage you to talk with your CPA to avoid these 4 horrendous mistakes too many business owners are making.

Biggest Takeaways

I know some business owners are paralyzed in fear when it comes to their finances, I get it. However, you need someone, the right someone, to be in your corner to answer all the questions that you need to know to ensure your business, your finances, and your livelihood are taken care of. A business owner should ensure they are taken care of all around.

  • How often do you speak with your CPA?
  • Have you ever been surprised by a big tax bill?
  • Do you know what is a right off?
  • What options do you have for incentives for your staff?
  • What about SCorp Vs LLC?

There are 4 huge mistakes being made when thinking about the questions above, and I do not want to see you repeat any of them. There are ways to avoid them and confirm your business continues on the right path.

Recommendations

  • Mastermind just welcomed a large group of new (and old) jumpers into the community. Here all of their HR questions will be answered with accountability partners to keep them on track. If you have been on the fence check out the Mastermind group and see if it’s the right fit for you and your business.
  • Are you looking for more depth? I offer two great options to spend 1:1 time with me picking apart my brain and helping you achieve goals to enhance your business. Whether you choose 6, 45 min zoom meetings or an in-person session where I come to you (or you come to me!) we can plan and achieve exactly what you want for you and your business.
  • I am getting ready to start up semester 2 of Better Marketing With Bella! Good news, I have space for a couple more! You may have put the brakes on marketing while you were trying to hire, it is time to hit the gas! In Better Marketing With Bella, 6 months of your content is created for specifically you. You will also learn how to execute it all. Bonus… we have reels this semester too!

Better Marketing With Bella

Mastermind

Episode 272: How To Keep A Victorious Mindset About Your Business Life

Episode 273: Are You An Order Taker Or A Problem Solver?

Connie Story

Pricing Guide Structure and Strategy

(6) 45 min 1:1 intensive sessions

Gingr Pet-Care Software

Episode 293: 4 Mistakes Pet Business Owners Make When Hiring An Office Manager

Episode 293: 4 Mistakes Pet Business Owners Make When Hiring An Office Manager

Episode 293: 4 Mistakes Pet Business Owners Make When Hiring An Office Manager


Do you have an organizational chart in your pet sitting company? Running a pet sitting or dog walking company means that every day is filled with duties big and small, and an office manager is a huge asset when it comes to helping run your business. They can help you take care of all your day-to-day tasks that bog you down and keep you, well in your business rather than working on it.

As a pet business owner, you probably think hiring this office manager will be the answer to all your needs, but unfortunately, the process of hiring one is not easy. Many business owners are making these staple mistakes that are costing them time, money and sanity. I want to make sure you know these mistakes so you can correct them and find the people who will help you fulfill your dream business.

Biggest Takeaways

It is time to come to the realization that you are not meant to do this all on your own. But making mistakes when hiring your office manager can cost your business time and money. It can leave you wondering if it is even worth it? Should you just do it yourself? Setting yourself up for success requires ensuring you are tackling tasks correctly, especially when it comes to hiring someone to help run your business.

  • What does the process for your office manager look like? Do they have expectations?
  • What is to happen if they make mistakes, or if you make mistakes teaching them?
  • How do you decide what is set in stone or if the process is a fluid one that is ever changing?
  • Do you have enough help? How many managers do you think you need?

Hiring an office manager should be a person who is willing to help grow your business along side you. Making certain mistakes can leave you feeling hostage to situations you’ve been stuck in.

Recommendations

  • I would love to know more about you and if you need or want my help. I offer a FREE 20 minute call to see if these intensive sessions would be right for your business. Book here
  • The Mastermind group is a place where established business owners can get HR support, workflow suggestions, accountability partners, and a community bounce ideas off of. I have a special deal for being a podcast listener, with a special code within this episode. 

Instagram

Loom

Upwork

Mastermind

Gingr Pet- Care Software

Episode 292: Staff Members Leaves The Manager, Not The Job

Episode 292: Staff Members Leave The Manager, Not The Job

Episode 292: Staff Members Leaves The Manager, Not The Job



Do you feel like you have a high turnover? Have you ever thought about why you have turnover? Do you know? Is it because of seasonal employees? young staff members moving on? or even life situations? Maybe so! But what if I were to blow your mind and have you consider something you might not have considered, but really can make a huge difference in whether employees stay or go?

It could be your management style, you as an owner, or your manager!

Bad management can turn even some of the best, most reliable staff members on your team away. And if nothing is done about the management, it will continue to happen. Because when the wrong person is named a manager, nothing can entice good employees to stay.

Statistics show, that more than half of employees with bad management are thinking about changing careers, and that half of them will quit because of this bad manager.

As the owner, you want the ability to step away from your business so you can focus on all the aspects that help you and your business grow. When you are bogged down with the everyday task of your employees, growth is put on the back burner.

This week I am giving you four things to consider in order to be a better business manager.

Biggest Takeaways

Employees are not solemnly enticed by just money. They want to feel valued, important, and needed. Having good management will ensure the longevity of your staff and keep the morale of the business high. It might be time to evaluate your management team and see if turnover could be due to their lack of good management

  • Do your managers know the staff members why?
  • How does their tone affect the staff?
  • What does the work environment look like?
  • What is their leadership type?
  • How do their expectations impact the staff?

It is important to know how your management is affecting business before staff members walk out the door.

Recommendations

  • If you’re looking for a community that is going to uplift you, challenge you, and help you grow I encourage you to look at the Mastermind group. You will find all the HR answers, business tips, and support you need to help run your business.
  • While you are looking to continue and hire your employees, do not take your eye off marketing. Because marketing is for employees too. Better Marketing With Bella helps you with all your marketing needs to ensure you are getting not only enough clients but the right employees too

Better Marketing With Bella

Mastermind

Gingr Pet-Care Software

Taking A Stand, Trolls, & Leaving Your Business For 6 Months..... Personal Stories With Receipts!

Episode 289 Taking A Stand, Trolls, & Leaving Your Business For 6 Months….. Personal Stories With Receipts!

Episode 289:Taking A Stand, Trolls, & Leaving Your Business For 6 Months..... Personal Stories With Receipts!


They say to not believe everything you read online, but what would it look like if you did?

Because there are many out there online spreading bad info and giving out bad advice. They are spewing slander and stating there is no way you can accomplish the big goals of yours. Tearing you down, because.. how does the saying go? “misery loves company”

If you are in the crossfire of this negativity online, it is time to evaluate who you are hanging out with. Then get out of this mindset.

Because, as I have stated before, change is happening. And now is the time to really look at your business and evaluate who’s working with you or against you. Time to accomplish the big goals of yours.

This week I am telling you success stories of my clients who are taking a stand and thriving in their business without even being there.

How to dismiss the negativity and trolls out there, and stand firm within your business.

How to know, it is all possible.

Biggest Takeaways

“If you don’t stand for something, you fall for everything.” (Alexander Hamilton)

  • Sometimes taking a stand is doing it differently (especially against trolls). My clients are learning how to achieve business, hire employees and successfully sustain their business while not even being there.
  • But don’t just take my word for it, listen to the success stories I have to share with you.
  • Then watch who you are surrounding yourself with, spending your time with. The groups you are in, are they teaching you or adding negativity? Are you finding too many trolls creating negative space and no leader to around to control it? I’ll tell you how that is impactful to your business. And why you might want to change it.
  • Lastly, I will always be real with you. I will tell you my thoughts, when I feel my programs are not for you, as well as bring in an expert if I do not know the answer.

Recommendations

  • Ready to learn how to do it differently? This FREE group is for you! It begins May 16th and runs through May 20th. Join the FREE group
  • Message me. I say this often right, but I mean it. I will personally answer you and lead you in the right direction of how I think I can help you. Bella@jumpconsulting dot net

Free Hiring Group

bella@jumpconsulting.net

Gingr Pet-Care Software

3 of the biggest mistakes pet business make during onboarding and hiring

Episode 288: 3 Of The Biggest Mistakes Pet Businesses Make During Onboarding And Training

3 of the biggest mistakes pet businesses make during onboarding and training


Are you trying desperately to hire? Do you feel like you can’t find anyone? Does no one apply? Follows through? Ghosts you? Or quits right after they start?

These problems are running rampant in the industry and it is probably because of one of these three things:

Too long of an onboarding process, too much back and forth with new employees, and needing help with the probationary period.

This week I am diving into all these mistakes and what you should do to avoid them.

Biggest Takeaways

These mistakes are common mistakes I am seeing business owners making whenever they are bringing on new hires.

  • Too long of an onboarding process: You want to make sure your employees are well-equipped to do their job and feel comfortable with the company’s culture. But too much information is an overload. You want to keep it short sweet and to the point.
  • Too much back and forth: Yay for new employees! But sometimes too much back and forth can be just as overwhelming as the long process.
  • Probationary period: Is yours working? Knowing how long and when to measure performance will create a smooth onboarding process for everyone.

bella@jumpconsulting.net

Recommendations

  • Did you take your eye off of marketing to focus on hiring? Let’s call that a 4th mistake! Your marketing should also be attracting the right employees to work for you. DM me today and ask how Better Marketing With Bella has helped many, many clients not only land more business but multiple employees!
  • The Mastermind is the place to be around other business owners who are making this happen every day. It is a group of like-minded business owners who are killing the game when it comes to making sales and finding the right employees for their business. I am inviting you to come to check it out!

  • I am opening up a FREE group devoted to hiring new employees! If you are struggling, let me help guide you along. DM me to get o the list to join this exclusive group!

www.jumpconsulting.net/marketing

www.jumpconsulting.net/mastermind

bella@jumpconsulting.net

Gingr Pet-Care Software

Episode 287 Secure Your Support System For The Upcoming Pet Business Changes

Episode 287: Secure Your Support System For The Upcoming Pet Business Changes

As summer approaches, trends in the pet business world are getting ready for some big changes. Business, if it hasn’t already, will start booming, and while that may be so exciting are you ready for it? Does your business have a solid foundation with a good marketing strategy in place?

With the rising of inflation, people are spending their money where they feel comfortable, not only out of necessity. What is making your business stand out? If you are comfortable where you at, and think everything is great, just know things are about to shake up, and the time to tighten up is now.

This week I am sharing how I see the trends changing this summer and what you and your business can do to prepare for it. I am ready to help you succeed.

Biggest Takeaway

With upcoming changes, do you fully understand how these are going to affect your business?

You should ensure you have a supportive community rallying around you and your business in success and in help.

Never take your eye off one aspect, but in turn, make sure you are controlling all parts so that one element doesn’t end up lacking. If you think you can lay off your marketing right now because business is so busy and you want to focus on time on hiring. Then in no time, you will find yourself with a marketing problem.

These are things to consider now, as we are facing change on the horizon. You need to ask yourself, is your business prepared for where it is heading?

Recommendations

  • Are you looking for a new beginning? Stuck in a place you just do not know how to get out of no matter which way you turn? Then let’s talk. I want to hear from you and about what is going on in your business. Let me know how I can help you succeed! Book a 20 minute call with me and let’s start that new beginning you’re searching for. If spending a day with me in your home town or in mine (in beautiful Phoenix, AZ!) then an in-person intensive is exactly what you are looking for. 8 hours of hard work, getting down and dirty in the business, solving some of your hardest business needs.
  • Doors for Better Marketing With Bella are closing soon, so now is the time to get involved. 6 months of content creating and marketing set for you and your business. I can go on and on but the work speaks for itself and my clients are thriving in their businesses right now. So now is the time before the doors close for 2022.

Links

Episode 256: All about Intensives

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-CareSoftware

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The biggest part of social media that everyone is missing

Episode 286: The Biggest Part Of Social Media That Everyone Is Missing

The biggest part of social media that everyone is missing.


Social media has become an important part of marketing, but many people are missing the biggest part: outreach

98% of people are neglecting this element of their social media strategy and then are surprised when they are not finding success in growing their business. Outreach is key to a successful social media marketing strategy, and yet, so many people are missing out on this vital piece.

It all starts with outreach. Outreach social media marketing is the process of connecting with potential customers and followers who are not already familiar with your brand or business. It is actively reaching out to your target audience and engaging with them in a way that builds relationships.

On this week’s podcast, I answer the question “Why is engagement so important to your business” and how you should be utilizing this strategy every day to increase your business.

Biggest Takeaway

When it comes to social media marketing, people seem to be lacking the social part of it. Without reaching outside of your immediate followers, businesses will not be able to reach their full potential on social media.

Outreach is all about connecting with other people and businesses in (and out of) your industry. It’s a way to build relationships, expand your reach, and get more eyes on your brand. Outreach is often overlooked as a key component of social media marketing, but it can be the difference between success and failure. If you’re not reaching out to new people, you’re missing out on potential customers and followers.

If you want to see success in social media marketing this is where you begin.

Recommendations

The doors for Better Marketing With Bella are open for a short while longer and will not be open again until 2023. If you are ready to save time and energy on content creation, this is for you. Staying relevant and informed in the social media world is the highest priority of business owners right now, and we are ensuring they are.

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-Care Software

Are you new here? Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!



Episode 285: 3 Types Of Pet Businesses That Need To Have Their Social Media Popping!


If you have been following along our theme of social media, you know just how important of a role it plays in your business. I think it is safe to say that at one point or another you have cyberstalker companies to learn more about them. Well, consumers are doing the same to your business too.

If you haven’t learned by now, social media is breaking or making goals you set for your business.

But utilizing social media is more than just posting right? Yet time and time again I see businesses with the utmost potential falling short when it comes to utilizing it. This week I address three types of goals that you might be working on that will be more easily achieved if you also leverage your social media.

Biggest Takeaways

Business owners who are leveraging how much social media can boost their business understand it involves much more than just posting and hoping for likes. If you have goals for hiring, increasing, and scaling your business than your social media needs to be excellent. I am not just talking about the great pictures you post. But conveying your worth to those who stop by.

Looking for employees?

Yes, potential employees will look at your social media and see if YOU are the right fit for them. Why would they want to work there, how would they fit in?

Wanting to raise your rates?

YUP! Your brand that your portray on your social media needs to reflect the worth of the prices you are raising! Your strategy online says a lot about your value.

Learn how to scale back business?

Well, there are two problems to be solved here, and guys I am here to help teach you this system.

Recommendations:

  • Knowing the right things to post and when to post is the tip of the iceberg when it comes to utilizing your social media correctly. After many years of experience, building my own brand and helping others find success in their business, I know how social media plays a huge part in success. With Better Marketing With Bella, not only is content created for you but success is outlined on how to use it.

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-Care Software

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

Are You New Here?

Episode 283 How to tell if your social media manager is worth their pay

Episode 283: How To Tell If Your Social Media Manager Is Worth Their Pay

Episode 283 How to tell if your social media manager is worth their pay


 
 
 
 

Have you ever hired (or have been thinking about hiring) someone to manage your social media?

Do you know what you should be looking for? Are you worried you won’t get your money’s worth out of the job?

Today, there are many types of jobs and tasks you can have your assistants accomplish for you. When it comes to your social media manager, however, they need to be implementing a job that goes past just button-pushing.

This week I dive into everything you should be looking for when it comes to someone managing your social media and why you should take feelings out of it and just look at the facts.

Biggest Takeaways

A social media manager can be a huge expense for a business, so it is not crazy to think you should expect a huge return out of having one. This results in a big difference between an assistant who can schedule your content and post to your pages versus someone who is creating, engaging, connecting, and building up your brand. This week I want to make sure you know what you should be looking for when it comes to a social media manager and how to be sure they are worth your time and money. 

Recommendations:

  • Check out Better Marketing With Bella and get an idea of what it is like to have all your content needs created for you. When marketing is done right you get to focus on the “why” of your business while we focus on the “what” to show it off.
  • Follow me (@Bella Vasta) on Instagram to see the success stories of my clients killing the business. Nothing makes me happier than getting to shout them out for all their hard work and effort!
  • Take a look at my Mastermind group; a beautiful community where we come together to learn and grow. Each month we have different themes on what we are talking about, HR experts come in to answer questions, and 3 years’ worth of material to answer almost anything you might want or need to know. Here you can learn from other members what works for their business (including having a social media manager!) and keep each other accountable in daily business.

 

Better Marketing With Bella

Mastermind

Jump Consulting 

Intensives

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Secret Episode #3: I Have A Special Announcement


Secret epsiode podcast featured image

Woohoo! I am so excited! In this secret episode… I have a very special announcement…

Do you want to know what it is?

I am going to have a marketing workshop just for you about how to market your pet business in 2021 to get more clients and more staff. Listen in as I tell you in this secret episode exactly what you will be getting from this workshop.

The best part is… it is only $7.00! You can register here: www.jumpconsulting.net/2021workshop/

Are you as excited as I am? Let’s do this together!

Episode 251: How To Decrease Turnover and Create Raving Employees

 

In this week’s Podcast, Bella is going to tell you the difference between what happens when you have a streamlined onboarding process compared to being unprepared and wigging it.

She is going to teach you why the onboarding process alone has the biggest impact on your turnover rate and employee retention.

 

Biggest Takeaways You Don’t Want To Miss

Having a Standard Onboarding Process Can Set You Aside from Other Employers

It’s commonly underappreciated to have a concise onboarding process. However… This is actually the most vital part about retaining employees, and weeding out the applicants you’re not looking for.

Being Prepared Can Be the Key to Finding that Superstar Employee

“Employees thrive on clear expectations”, New employees want to do good work and It is our job as business owners to set them up for success. Being prepared and systematized with your onboarding processes, training methods, and SOPs will enable them for success.

The Value of an Employee vs the Value of a Client

How often do you compare the revenue an employee brings in compared to a client? This is a huge thing that a lot of business owners don’t think about. Finding the balance between losing or gaining clients and employees is vital.

SHOW HIGHLIGHTS

  • Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
  • Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
  • Exactly what NOT to do in the onboarding process [10:45]
  • Defining Onboarding and what it means [11:45]
  • Studies pertaining to high employee turnover [13:00]
  • Why employees leave companies [13:30]
  • Standardization of onboarding process [13:05]
  • Importance of schedule for onboarding [18:30]
  • Why pet care team training videos can give you a headstart [21:45]
  • What is an employee’s worth vs a client’s worth? [23:35]
  • Types of employee learning and training styles for employees [26:30]

 

Links:

Pet Care Team Training

Jump Mastermind

 

Subscribe To The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode 247: How To Hire An Office Manager For Your Pet Sitting Business

In this week’s podcast, we are talking about how to find and hire the RIGHT office manager successfully.

BIGGEST TAKEAWAYS:

  1. How to Decide Who to Use as an Office Manager
  2. Setting Up and Maintaining a Foundation to Have a Successful Office Manager
  3. Recognizing Different Personalities and Your Control

Show Highlights

  • How Set Yourself Up for Success to Hire an Office Manager (10.00)
  • Determining the Foundation to Have an Office Manager (20.00)
  • Knowing Who You are Hiring and Different Personalities (27.50)

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

4 Different Types of People Every Business Needs to Hire


In this week’s podcast, we are talking about 4 different types of avatars that work for pet sitters and dog walkers.

BIGGEST TAKEAWAYS:

  1. How to Make a Hiring Ad Directed to the Right People to Hire
  2. Look at Who You are Trying to Attract with Your Hiring Ads
  3. Find an Avatar, Hire Them, and Train Them

Show Highlights

  • Finding and Attracting the Right People to Hire (11:50)
  • Who are the 4 Different Avatars (24.00)
  • The Psychology Behind the Avatars and Ourselves (30.30)

Links

  • Join Jumping Scale, here
  • Google: Social Media Week Lima, here

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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  4. Click on ‘Write a Review’
business women, podcast episode, new episode, pets

Episode 212: How To Start A Podcast

 

How To Start A Podcast

business women, podcast episode, new episode, pets 

If you have ever wanted to know how to start a podcast, today is your lucky day.

Chris Laning is a Voice Over Artist, Podcast and Dailicast Producer and Host, Audio Editor, Audiobook Narrator, and a Creative Writer.

He is a former Web Developer (primarily ColdFusion, Javascript, MSSQL) who is as comfortable behind a mic as a voice-over artist (everything from commercials to character voices and explainer videos) and as a podcast host. He has also been editing spoken word audio for over 20 years and has helped several professionals launch their podcasts. In fact, he’s editing and producing several podcasts on a daily basis.

Do you want to market your business through Podcasting?

 

Biggest Takeaway You Don’t Want To Miss:

  • Keep the episodes short, effective, and memorable. You can batch your interviews or solo episodes and be ready for the next 4 months or so.
  • Who should do the podcast – you or add some people within your particular organization and find out what you’re interested in. Then, figure out what your audience is going to want.
  • Sound quality is very important to get your target audience engaged so hiring a producer and editor really helps. And because of this,  your podcast will be more professional.

 

How to Start A Podcast Show Highlights:

  • Who is Chris Laning? 0.17
  • What does Chris Laning do? 1.54
  • How to have a series of podcasts? 3.56
  • Bella’s secret about her Solo episodes 6.20
  • Key points people should keep in mind when having a podcast 7.40
  • Does everybody need a podcast producer? 10.10
  • Ripping audio from Facebook live 14.36

 

Links:

http://neighborhoodstage.com/

 

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link –Bella In Your Business
  • Click on the ‘Subscribe’ button below the artwork
  • Go to the ‘Ratings and Reviews’ section
  • Click on ‘Write a Review’


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

entrepreneur, pet industry, dog walker, podcast episode, COVID19, marketing, marketing tips

Episode 211: Marketing Tips From A Pro Through Tough Times

Marketing Tips From A Pro Through Tough Times

 

Byron Ingraham is a Facebook Advertising Expert, Best Selling Author, Business Strategist, and a Speaker. He is an Air Force Veteran turned entrepreneur. The reason he decided to become an entrepreneur is to give himself the freedom to help individuals achieve their dreams in business.

He also helps local businesses systematically leverage Facebook ads to generate leads online. In addition, he assists entrepreneurs and business owners in achieving their peak potential in their business while attracting their ideal clients and customers through marketing strategy.

Byron wants you to always remember that the difference between dreams and goals are deadlines!

 

How can your business pivot?

 

Biggest Takeaway You Don’t Want To Miss:

  • For some businesses, it’s not just a 1 or 2-degree shift, sometimes it has to be a 90-degree shift in what you’re doing. Or maybe, you just need to be creative.
  • Think outside of the little box of how do you do that one thing which is solving the core problem. But first, you need to figure out what’s the problem. Business owners tend to stay on a surface without asking enough questions.
  • It’s all about where you put your energy and focus. Also, marketing to your audience in a unique and more engaging way – listen to Byron!

Freebie

Free 15 min strategy session for your business:

  • https://www.byroningraham.com/strat

Show Highlights:

  • What you can do as business owners to go through the pandemic, 1.29
  • Ways on how to pivot, 7.30
  • Where to focus and put your energy, 12.34
  • How to market to your audience, 15.05

 

Links:

www.byroningraham.com/strat/

www.facebook.com/thebyroningraham/

 

 

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link –Bella In Your Business
  • Click on the ‘Subscribe’ button below the artwork
  • Go to the ‘Ratings and Reviews’ section
  • Click on ‘Write a Review’


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

business woman, pet business, new podcast episode, free publicity, free marketing

Episode 197: How to Generate FREE Publicity & Marketing for your Pet Business

How to Generate FREE Publicity & Marketing for your Pet Business

When you generate Free Publicity and marketing in your pet business, you will be able to connect with your community & learn how to truly bring value to your audience. But it is not an easy task Many business owners aren’t sure where to start or what direction they should take. In this episode, I bring you, Regina Robinson of Outward Bound Hounds who shares some of the ways she was able to connect with her community during the COVID-19 Crisis.

 

Regina Robinson

In 2012, Regina left her career in culinary arts, nutrition, dietetics, and yoga to help a friend build her own pet sitting business. She quickly learned that pets need adventure, exercise, and love just as much as people do! After five years of loving pets and serving their pet parents, she decided to take a leap of faith and open her own company – Outward Bound Hounds.

Show Highlights

  • [1:30] – Who is Regina Robinson?
  • [4:30] – What were you worried about before signing up for Better Marketing With Bella & what made you decide to take the JUMP?
  • [7:30] – Can you describe some of the challenges you’ve had to overcome while marketing your pet business?
  • [10:30] – What did you think was going to happen with the sidewalk chalk guerrilla marketing idea and what ACTUALLY happened?
  • [13:00] – Tell us what happened once you started getting entries in your sidewalk chalk challenge?
  • [21:00] – What has this experience taught you about marketing for your pet business?

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Business woman recording video on mobile phone

Ultimate Apps and Ways to Use Video in Your Dog Walking Business

When my clients think about going in front of the video camera, it typically scares the heck out of them. I have been squawking about the use of video for years and all the predictions have only proven to be true.

Video is The Present.

The social media feeds have exploded with ways to show a video like Instagram Stories, Facebook Stories, Instagram TV, and a myriad of apps now available to help you edit together video clips you might have taken and look like a pro!

Today, I really want to blow the lid off any fear of using video in hopes that I can show you there are many different methods you can apply to reap the incredible benefits.

Video use on Social

All the apps

  • Wave.video – this is on desktop and one of my favs. They have a library, they will adapt the video to the size of the platform you want to post on, and they are very affordable. I also know the CMO and he is a really nice guy :). Check them out here.
  • Canva for gifs – I have been using the software for a long time and only recently started using the gif feature. It is really neat to be able to design a graphic and then have it fly in from the sides as you save it as a Giphy. I especially like this for IG and FB stories
  • Giphy to make GIFs – Do you know how you can comment with a gif on Facebook? What if I told you there was a way that you could type in your name or business name into the comments and a video you created from your business comes up? Want to see what I mean? Go type in Bella Vasta in the search bar of the Giphy and you will see a few that my friends did of me.
  • Quic – this is a great app if you have a few videos that you need to splice together and want a one-touch filter on them that make you look like Steven Spielberg.

  • Filmora-this is an app on your phone and desktop that requires a little more work than something like Quic but also has hundreds of downloadable special effects packages that you can purchase. If you want something retro, bachelorette party, Hawaii themed… this is the app to use. It can really change up the feel for what you want to do.
  • iMovie – if you are an Apple user, iMovie is on your phone and desktop. The phone version is a “lite” version and you can’t do as much Jason desktop but honestly, it is what has used for most of all the videos you see on my Youtube channel.
  • Animoto – This is an old but goodie. Personally, I haven’t used them forever – just not my style, but they are still popular which does say a lot about them. It is nice to see software still relevant 5 or 6 years later.
  • Final Cut Pro – This is a step up from iMovie with a little more bells and whistles. Honestly, I purchased it (expensive) and admittedly still stick to iMovie. Many of you might think I am saved when it comes to this stuff but mostly I like to stick with what I know and the path of least resistance.

The Importance of Going Live

Going live doesn’t always have to be your face. Sue, in the Mastermind, said her reason for not going live is because she doesn’t like the sound of her voice. Well, she and I both! But I want you to imagine if you never saw me online? If I never did any videos? Would you feel as close to me as you do today?

Probably not.

Video connects you to your audience. You don’t have to do it every day, and you don’t have to do it for hours, but I would challenge you to try to do it at least once a week for one or two weeks. It will make a world of a difference.

Introduce Yourself

 

Another important thought I need you to consider is that social media is a SECOND thought. Hardly anyone will see you on social media and think, “Gee, I am glad they popped up on my feed I want to hire them“.

It just doesn’t work that way.

The way it DOES work is that they find your website… typically through google…and then they click on your social media icons to “see” more of you. If they are browsing and see your videos, chances are they will feel a deeper connection with you. Not because you are perfect on camera, but because you are showing vulnerability by BEING on camera. It shows that you are human. That ALONE goes a long way – especially when the people who are searching on your social are trying to decide if they can trust you.

 

Video During COVID-19 Has Been So Important

Especially while we are all isolated in our homes everyone from a five-year-old to the 90-year-old great grandparents have developed video skills. The time is now. So many of our Better Marketing with Bella clients have taken it by storm.

Let me show you Poop’d Out going live with tips and tricks:

 

And then there is another Better Marketing with Bella client, Woofin’ It who has gone live just to reach out to her clients and followers:

 

 

And yet again, another Better Marketing with Bella client, using his stand up skills to use to his community:

 

 

Then there is Rockey’s Retreat where she actually did a scavenger hunt in her community! Ahhh all of these marketeers make me so happy… and this is just the tip of the ice burg!

 

 

Ways to Go Live

FB share your screen

Facebook recently came out with a feature allowing you to share your screen while on live. It could be neat to do videos to show how to sign up with your company using this new feature. No one else is doing it and you would stand out.  The only downside is that once you go live showing your screen, that is all there is. You can’t flip back to your face.

FB live on location with pets

This one is the obvious one. But how about making it fun?

How long until Fido finds the perfect place to potty?

You wouldn’t believe how long it takes until Fido goes potty.

Who gets tired first? How many throws until Fido is tried?

Countdown of how many bites will it take him to eat his food?

How fast will he eat his food?

IGTV

The best part of this is that you can reuse the content. So if you have a video that you have already created and you want to upload to IGTV, go for it! You also have the option for it to show up in your IG feed, it will play the first minute and invite people to go watch the full thing. Keeping this in mind, make the first one minute as engaging as possible.

Snapchat glasses

Honestly, I think this is one of the BEST video features for pet sitters and dog walkers. But first, let me ease your worries, you do not have to be posting onto Snapchat for this to happen. These are actual sunglasses that you wear on your head and press a button to take a picture or hold it down to take a 10-15 second video. Once back at home, you can upload them to your social media or device and edit the clips together (if you want).

The point of view from these glasses is like watching from someone’s eyes. Take a look here as I show you in the pool with my daughter:

Are you Convinced Yet?

Showing up on social media through videos is huge. These videos give potential clients the opportunity to see who you really are and what your business represents. Do you do video on the regular? Why or why not? How can I partner with you to help you?

Did you know that the Better Marketing with Bella program helps coach you through all of this? Yup! Just like you saw above – a lot of our members gain the confidence, know how, and content to go live through our program. The doors are closing the beginning of May 2020 . If this interests you – join us. Don’t be left behind. I would love to help you!

 

Does all this social media management seem like a lot? You can actually get all the social media content with Better Marketing with Bella

Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 187: What The Coronavirus Business Impact Means For Your Pet Business

 

What The Coronavirus Business Impact Means For Your Pet Business

It’s no secret that the Coronavirus (a.k.a. COVID-19) has caused we have mass panic in our society. As a result it’s starting to impact many pet businesses as a result. Pet owners have started telecommuting from home. They have also canceled upcoming trips as well. Because of that, there has been an increasing amount of dog walking & pet sitting cancellations. In this week’s podcast, our guests, Erika Godwin, Liz Illg, and I discuss the best ways for you to handle the response to the coronavirus. We will show you how you can put your clients and staff at ease.

 

coronavirus pet business

 

This Is The Biggest Take Away You Don’t Want To Miss

  • As unfortunate as this pandemic is, it is also a great opportunity for you to become a thought leader in your community. That is why we made sure this podcast contains factual information. That way you can demonstrate to your clients that you are prepared. More importantly you can show them that you have a plan for your business during this difficult time. That’s because we want to ensure that you stay calm. Make sure you know your policies/procedures, and above all demonstrate leadership to help guide your clients and employees.

 

Here Are The Show Highlights

  • How you should address the coronavirus economic impact on business in your marketing materials. More importantly how you should handle incoming client cancellations? [3:00]
  • How to keep your staff secure & put your clients’ minds at ease? [8:00]
  • The very best way to handle employees that want/need to take sick time? [13:45]
  • What type of marketing you should avoid regarding the coronavirus? And why. [17:00]
  • Is it okay to share/post others’ content as your own? How can you leverage your local news sources? [18:00]

 

 

Go to https://www.facebook.com/jumpconsulting/videos/190925882339130/ and type “CORONA” into the comments to get your free outline!

 

Links

 

Let’s Connect!

Did you enjoy the show? Did we earn a five-star review? Get more great content by subscribing today. We would love it if you subscribed and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Bella Vasta

Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days

 

6 Ways To Create ALL The Graphics You Need For The Next 90 Days

If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!

Today, we’re going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

It sounds scary, but you’ll have to trust that this technique really works. We’ll talk about all this in more in this week’s episode of Bella In Your Business.

Biggest Take Away You Don’t Want To Miss

  • Content creation for your pet business is all about planning and relevancy. While planning your content ahead is critical, we want to make sure that we are not planning content that isn’t going to help grow our business. It’s easy to get into the mindset of creating content akin to “Hire us for pet sitting” and “Hire us for dog walking,” but these types of images are not going to create the effect that you want. It’s important to get creative, be relevant to your audience, and share stories to really build that connection.

Show Highlights

  • How to create content based off looking at your calendar [2:30]
  • Creating content to do with promotions/launches [3:00]
  • How to decide which social media platform to focus on [4:00]
  • What is a brand guide and how do you create one? [5:00]
  • What types of graphics should you consider creating? [6:00]

Sick of doing your own graphics? Want us to do them for you? Space is limited.

Links

Get $30 off content creation for your pet business with code BV30

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

the secret to knowing what to post on social media

The Secret To Knowing What To Post On Social Media

When it comes to the secret to knowing what to post on social media, you’re probably in one of these camps:

  • Reposting everyone else’s content
  • You don’t post and feel guilty about it.
  • You post way too much and get no traction or engagement.
  • Posting last-minute or spur-of-the-moment without a structure or plan.
  • You post whenever you feel like it. The posts have limited insight into your business and don’t tell a cohesive story about who you are or what you do.

The key to knowing what to post on social media for business is to create 5 buckets to save your presence.

the secret to knowing what to post on social media

5 Buckets To Save Your Presence And Determine What To Post On Social Media

What I want you to do first is come up with 5 buckets, or categories, that your social media posts for your business will fall into. Here are a few ideas:

  • Cats
  • Food (Pets)
  • Local Hot Spots
  • Staff Highlights
  • Pet/Life Hacks
  • Dogs
  • Food (Humans)
  • Local Dog Spots
  • Walks
  • Overnights
  • Exotics
  • Community Business
  • Hikes
  • Training
  • Clients Problems That You Solve

Once you pick your 5 major buckets (and you don’t have to do the ones I listed above – those are just ideas), you will now have some direction on what type of content to populate. Your posts will fall into one of your 5 categories, or it won’t.

That way when something comes across your desk, or you see a post online, you’re not necessarily going to always share it just because you like it. Try to use the buckets as a litmus test to see if it matches up. This will help you really narrow down what to post on social media.

 

Other Benefits To Using The Bucket Strategy For Social Media Posts

Now that you know you have your buckets/topics, you’ll know better where to “look” for content to post on social media for business.

For example, maybe you want a dog walking bucket. That means you can direct your dog walkers to start sharing stories, tips, tricks, what happens on walks, etc. Extract tidbits from them that you can turn into relevant content.

Having buckets is also going to make it 100 times easier to delegate out your social media, once you’re ready.

When it’s time to hand over this position to a pet sitter or dog walker on your staff or even an office assistant, you just have to let them know about your 5 posting areas.

The bucket strategy is also going to help you be more mindful when you’re in the world traveling and out-and-about. You’ll be able to identify important and relevant content more easily.

Plus, you’ll find yourself being more present and less passive about knowing what to post on social media.

Better Marketing With Bella

Despite everything I just said, you still have to be creative when creating social media content. For example, maybe you find or think of a relevant piece of content, but you still have to write about it to be interesting and informative.

As business owners, we get bogged down, overworked, stressed, tired, and anxious. We feel like our brains are going in 100 different directions, and the last thing we have time to do is to be creative about posts that are going to get people’s attention and stop the scroll.

That’s where we come in. In Better Marketing With Bella, we figure out the creative side. We create the concepts for you, so you don’t have to.

Maybe your strong suit isn’t making graphics? Some people are not the best at making graphics, and we certainly don’t want your brand’s reputation to suffer because of it. We hire professional graphic designers that can really take your brand’s image to the next level.

Plus, we give you five videos every single month. Are you going to sit down and create videos to figure out:

  • Where should the pop-up’s be?
  • How many transitions should I have?
  • How fast should the video be?
  • What kind of music should I use?
  • Where should the video pan-in/zoom-in/zoom-out?

It’s a lot.

Then you have to figure out what you’re going to write in your email newsletters. Are you going to sit down and figure out what’s interesting? How will you know what’s too much, and what’s not enough?

We also make your Facebook and Instagram stories prettier. Are you going to create them in Canva/Easil and then upload them to your social platforms?

Overall, the secret to knowing what to post on social media is that there really is no secret. You literally need to plan. Maybe your plan is to let us help you through Better Marketing With Bella. Everything I listed above are actionable steps that every business owner should be doing.

You should never just be posting a Facebook status – every status needs a picture. And you should never just be posting a video – every video needs a caption!

Plan to be timely, new, relevant, and bold with your branding/logo. All of this stuff can take a long time. Start with creating your 5 buckets, but at the end of the day, you still have to create all of the content, which can be exhausting.

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

How Good vs. Bad Graphics Effect Your Business with Annette

Since marketing was invented, the need for graphic design has been ever-growing. However, graphics aren’t used to simply sell your business like they’ve been used in the past, instead, they represent your business.

Graphics are the foundation of your brand.

They not only represent how you present your company but also whether or not potential clients feel a connection with your company, whether your company can be taken seriously to not only clients but possible employees.

Today, I partnered up with Annette Mcdonald, the founder of Easil, an online DIY Graphic Design solution for brands and teams, as well as, MD of Copirite, a leading design, print & digital agency located on the Gold Coast, to teach you a little on what it entails to have Good vs. Bad Graphics. 

Good vs. Bad Graphics

The Importance of How You Portray Your Business

In order to grow your business, it is so important to create a quality design that can live in many different elements. Whether you using graphics for print, on the web, or for social, the most important thing you can do to create a quality design is making sure your graphics are consistent.

While your voice and style may change amongst the platforms, your brand style needs to remain the same. The best way to manage your brand style is through a Brand Style Guide and a Brand Voice Guide.

Brand Style Guide

Your Brand Style Guide is a guide to remain consistent about how you want things to appear in relation to your business.

This includes:

  • Brand Colors
  • Fonts
  • Selection of Imagery
  • Logos
  • Explanation of How You Use All of the Above

Brand Colors

Your brand colors should be 3 or 4 colors that you want to represent your brand. Now, it’s important that you don’t just say “pink and blue” this is where you have to be specific. A pink and blue hue can show up differently in different programs, on different mediums and all together can range from light to dark.

You’ll want to get the exact number from your color wheel and document it in your Brand Style Guide.

Fonts 

The fonts included should be two or three fonts you’ll use to represent the personality of your business.

Selection of Imagery 

Your selection of imagery will be ever-changing but should include things like a variety of headshots you’ll use, or different images you want to be the face of your business.

Logos

I’m sure you know you need a logo for your business but it’s actually a good idea to have a couple of logos drafted up so when making your graphics, you’ll have the perfect logo for all mediums.

How You Use All of the Above

In this section, you’ll want to explain how you use all the other items on your Brand Style Guide. Whether that’s where you position your logos, what colors you like to pair together, when to use a certain font, or any other details that you deem important for creating connections through your graphics.

Voice Guide

Your voice guide should show off the voice of your personality. Are you light-hearted or are you serious? Do you say puuurfect or perfect?

All of the simple things that design your company. 

Evoking Emotions through Graphics

The way your graphics present to the viewer can evoke so many emotions. Like when you saw the adorable sleeping kitten, you probably felt a small connection to how sweet, simple and cute it is!

When it comes to evoking emotion, you want to make the viewer feel a human connection with your company. For our industry, you’ll want to come off as caring and compassionate in all interactions. Always associate your business with natural emotions. 

We’re lucky! 

Everyone uses pet images to promote that human connection because everyone loves going on social media and commenting on pets.

Play the cards you were dealt and use all the animal-loving to your advantage! 

The Effects of Bad Graphics

When it comes to creating the best graphics that resonate the most with viewers, less is more.

Keep your graphics clear and concise. There is nothing worse than trying to jam-pack your graphic with every element possible.

You know how you feel when you go to work and your desk is cluttered with papers, pens, sticky notes, anything and everything that could be in your way?  That uncomfortable feeling, sometimes even anxiety-inducing feeling, is exactly how it feels to look at a graphic will too much going on.

Take Apple, for example, their design is as simple as it gets yet it evokes so many emotions! When you see Apple, you see the company leading the industry, you may even have a sigh of relief knowing everything will be made simple.

Sometimes we will only remember how something makes us feel rather than what was said. 

The 7 Deadly DIY Design Sins

7 Deadly DIY Design

If you’re struggling to put these concepts into practice, Annette’s article, the 7 Deadly DIY Design Sins, is a great way to further your knowledge on what will make or break your graphics.

Annette and Better Marketing with Bella

Have you loved learning from Annette’s 20 years of graphic and design experience? But are you left feeling like there is just no way you can add creating graphics to your daily tasks?

We’ve got news!

Better Marketing with Bella is stepping up our graphic game for 2020 by partnering up with Annette as our graphic designer! Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

Conclusion

Corresponding your graphics from social, to print, to the web, is necessary for growing your business and becoming recognized and trusted in your community. You’ll need to create a brand style guide and a voice style guide to really lay the foundation of how you want to be perceived by the public.

So much of your business is portrayed through your graphics, they need to be top-notch.

You want people to recognize your company in your graphics immediately from your use of consistent brand identifiers and be able to feel your compassion and love for your work through your images.