Question: What would happen if today you didn’t gain any more pet sitting clients because you already have enough? How would you go about keeping the ones that you have?
So many companies say they go “above and beyond” with their clients, and attribute that to gaining more pet sitting clients. But what does that really mean? How do you go above and beyond with your pet sitting clients when you are sometimes removed from the day to day pet sitting? Your heart might be above and beyond but what actions do you do to show this?
You might try with occasional emails or maybe even gifts… but usually, that is surrounded by you wanting something or it is an obligation to give a gift (holidays, new pet, pet passing).
It is passive.
It is predicted.
Sometimes it is even talking AT them and not with them…
Well now, I want to flip your thinking.
What if you started talking to your clients just like they were your friends? Ever see something that would be valuable to a friend and share it with them on Facebook? I do. All the time and I do it in business too.
In fact, since selling my company a few months ago, I feel awkward because there are so many things I read that I think, “Oh wow! I want to share that!” but I don’t have anywhere to do it. So now, you are going to reap the marketing bursts my brain has:
Here is How To REALLY Go Above And Beyond To Gain More Pet Sitting Clients:
1. Cincinnati Winning Basketball And Streets Being Clogged
Recently, we had a member in my Facebook Group notify all her clients the about street closures for the parade that Cincinnati was having for their team who won the finals. She let them know so they didn’t get in a traffic jam going to work. Nice way to reach out to everyone in a valuable way, huh? Many thanked her for the heads up.
Simple gestures like these will stick in your client’s mind. It’s a great way to ensure that your current clients will recommend you via word of mouth – ultimately ending up with MORE clients for you!
2. TSA Taking Longer And People Missing Flights.
When I had my pet sitting company, I actually emailed all the clients who were leaving town that weekend and reminded them about TSA wait times. It was a big story at the time. Many people were missing their flights. I even included a link to the airport where they listed the current wait times at each terminal location. I got many “Thank you’s!” and even a bunch of, “We were driving but thanks for thinking of us!” Great way to show that you care and reach out without WANTING something, huh? 🙂
3. Major Weather Catastrophes Like A Tornado, Fire, Or Flood
Admittedly, it is horrible when this happens. There is panic among everyone and if you have a client out of town, watching it on the news, they might even get anxious.
Imagine getting an email from your pet sitter while you’re away saying something like “Don’t worry about the weather going on… here is our plan should we ever need it and you can stay up to date on our Facebook page.” And then post updates!
Pet sitting software systems will help you contact a certain group of clients that are away so you can speak directly to them. You could even email everyone a blanket email saying:
To the families who are away: Here is our plan.
To the families that are local: Here are some resources.
As pet sitters we all say we care, but how do we show it to everyone? Imagine the confidence that would our worried traveling pet parents? The alternative is that there is no communication and they are calling you frantically. I can almost promise you, no other pet care company is doing this. Get ahead of the anxiety!
4. Snowstorm That Strands People On The East Coast
Even thought I am in warm and sunny AZ, the snowstorms on the east coast during the winter affected by business and my clients. Flights would be canceled, delayed, or worse, people couldn’t get into the airport because of the road closures or airport closures. Acknowledging the stress in your pet parents lives while traveling will make them feel safe and secure. And they will remember you. It is very similar to #3.
5. Pet Food Recalls
Hear of a pet food recall happening? A quick email to your client base with a link to the press release on your website will be helpful for them to know you are thinking about them and care about passing along valuable information.
There Are More Ways To Gain More Pet Sitting Clients By Going TRULY Above And Beyond
Too many to be listed! For more creative ideas and inspirations, check out these other great tips:
- The Most Unique Pet Sitting Marketing Tip That Costs Hardly Anything And Builds Strong Relationships
- An Amazing Customer Service Idea That Will Knock Your Pet Sitting Clients Socks Off!
- 8 Simple Ways To Get More Dog Walking Clients For My Pet Sitting Business
Just keep an open mind the next time you are watching the news or listening to the radio. Think about yourself as a journalist as well as a pet sitting business owner and that will really help shift your mindset.
Now it’s your turn. How do YOU go above and beyond with your clients? How did that help you ultimately gain more pet sitting clients? Let me know in the comments below.