Quality Over Quantity Of Your Social Media Content
It’s no shock that being on Social Media is a must for Pet Sitting and Dog Walking businesses. But, what platforms are best for us? How should we be using them? And what kind of content should we be creating?
To share his 15 years plus years of digital marketing experience, I’ve brought on Dan Willis.
Dan Willis brings insights into the power of relationship marketing, video content and the emerging millennial/gen. Z marketplace leading your brand to learn how to not only succeed today but how to build success for the future.
Biggest Take Away You Don’t Want To Miss
Don’t spread yourself thin trying to be active on all social media platforms when the biggest platforms for dog walkers and pet sitters are Facebook and Instagram. Create content that best expresses your brand, use video, and don’t get discouraged if you don’t get a bunch of interaction on any given post. As Dan said, if you can create content that inspires one person to appreciate what you’re doing, that content was of value.
Don’t just produce a large quantity of content but make sure you’re placing quality over quantity for your social media content.
What networks are the most beneficial for dog walkers and pet sitters? [3:01]
Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.
https://jumpconsulting.net/wp-content/uploads/2020/02/Podcast-Featured-Image-1.png500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2020-02-19 21:00:302020-11-25 12:32:34Episode 184: Quality Over Quantity Of Your Social Media Content
On this episode Bella spends time with Andrew O’Brien, Founder and CEO of The Publicity Guy.
Andrew’s compelling story.
How crucial it is for you to tell your story.
How to get your story out there.
Andrew is the founder and CEO of the Publicity Guy. They are on a mission to change the world of publicity. They don’t just want to get media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Media exposure can be so much more than “social proof,” and their team can show you how.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-06 06:00:042018-06-06 13:14:55Episode 54: The Power Of Telling Your Story
On this episode Bella speaks with Heather Heuman, CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the Founder of Sweet Tea Social Marketing Academy.
Bella and Heather discuss:
What social media can do for your business
What steps you should take to make social media work for you
What effects bringing her faith into her business had on it.
Heather is the CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the founder of Sweet Tea Social Marketing Academy. She is a social media speaker, strategist and trainer that specializes in helping Christian business owners and entrepreneurs, discover how to grow in today’s noisy social marketplace. Heather has corporate and locally-based client experience and enjoyed speaking at Social Media Marketing World earlier this year. She’s a proud wife and mother of three kiddos under 12 and is excited about her new podcast Business, Jesus and Sweet Tea is launching June 2017.
https://jumpconsulting.net/wp-content/uploads/2017/04/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-05-25 06:00:242018-06-06 13:14:58Episode 48: Social Media & Faith In Your Business With Heather Heuman
On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.
Jen Phillips April
Specifically they discuss:
Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
The wide range of searches user are doing these days
How consistent blogging can affect your SEO
The importance of Facebook Live to attract customers.
Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-05-11 06:00:062018-06-06 13:14:59Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April
On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market. Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.
They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-04-13 06:00:552018-06-06 13:15:00Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business
On this episode Bella spends time talking with Tracie Hotchner, author of The Dog Bible: Everything your dog wants you to know and The Cat Bible: Everything your cat expects you to know.
Tracie is the host of 10 pet talk radio podcast shows on her own Radio Pet Lady network, including her NPR show “Dog Talk (and Kitties, too)”. She is also the founder of the NY Dog Film Festival which she travels with around the country after an annual premiere in NYC in November.
Bella and Tracie discuss how Tracie’s successes came about and the importance of positive attitude and a willingness to step through open doors.
On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion. George also specializes in training people on HubSpot.
George spent 15 years working in a traditional marketing agency to design and build websites and other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.
George and Bella discuss branding. In particular, they talk about:
How to get started in video
How long videos should be
How often you should be putting out content
How to push your content in multiple formats
Changing your thinking to being a production company first.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-03-16 06:00:042018-06-06 13:15:01Episode 38: Branding & Content Marketing With George Thomas
On this episode of “Bella in Your Business” Bella spends time with Heather Dopson, Community Builder at GoDaddy.
Heather Dopson, Community Builder at GoDaddy
Heather has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As a Community Builder at GoDaddy, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y.
How Heather got to this position of Community Builder
Some challenges she sees happen in small businesses and freelance communities
How small business should owners determine what they work on themselves or what they outsource/delegate
The biggest opportunities she sees people overlook when it comes to driving awareness and driving revenue
“Beyond the Domain” a Facebook live series of videos she is doing for GoDaddy.
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-02-23 06:00:482018-06-06 13:15:02Episode 35: Identifying and Overcoming Challenges As A Small Business Owner
In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social
In this episode they discuss what a Vlog is, and how and why Amy got into it. They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.
The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here
Amy Schmittauer is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.
Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. And let’s not forget she is Mama to an adorable Beagle named LUCY.
In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.
https://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.png00ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-02-02 06:00:192018-06-06 13:15:02Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss
Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at firstname.lastname@example.org. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.
In this episode of Bella in Your Business, Bella offers up a recording of talk she gave to a faith-based business networking group in her area. In the talk she discusses approaching networking from a faith-based point of view.
She says that successful networking results from:
Taking time to build trust
Finding “family” in networking
She offers some quick, but poignant tips:
Better to get a card then leave a card
Go to a lot of events. Arrive early and leave late
Get around people that you like
Ask someone out for coffee
Don’t be a “promoter” of your company
Networking is always about “them” and not you.
Don’t be afraid to cast your net or you won’t find those relationships
In this episode of “Bella In Your Business”, Bella is joined once again by Kate McQuillan from PawsomeMedia. They discuss the timeless question they always get, “How do I get more pet sitting and dog walking clients?”
List All The Services You Offer On Your Website:
In order to get more pet sitting and dog walking clients, Bella notes that people search for many different terms. For instance, she says that if you are dog groomer and you want to groom small dogs or even cats, make sure you list that. Someone looking to get a cat groomed likely won’t search for a dog groomer first. Make sure you are putting all the services you offer, along with descriptions, on your website. Kate notes you should really review your website periodically and make sure what you want out there is very clear.
Promote Yourself On Facebook:
Kate mentions that people often get caught up sharing pet pics, memes and news, but should not forget to put out something everyday about what you do. Images, articles you have written and tips are all good ways to do that. Also, make sure you have filled out all the about sections in Facebook, especially the contact information. Also make sure your banner clearly says what you do. Facebook pages get Googled and so having all of that information in there may actually help you show up more often in Google searches. For those who feel such promotion is too “salesy” Bella recommends you check out “Gary V” (Gary Vaynerchuk ) who has a book called Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. He writes that it is about giving value, value, value, and then a sale. Bella says it’s ok to keep sharing valuable items, but don’t forget the “right hook”!
Blog About What You Do:
Bella says to blog and talk about what you do. Discuss things like “How much does dog grooming cost?”, “Should I get my cat groomed?”, “How do I train my dog?”. She says to take every question people ask you, use the exact question as the title of your blog post, and then answer it. She says it’s not only good for SEO (getting higher placement in Google results), but also gives you an “arsenal” to use when people call with questions. Ask them for their email address and send them the blog post that answers that question. Kate points out that you also need to SHARE your blog post (see tip #2)! And don’t forget to reshare things you wrote months and years ago. Keep sharing it for those who may not have seen it the first time. And revisit them periodically to “tidy” them up and make them more current.
Make Free Downloads For Your Site:
Kate suggests that you offer things on your site like free EBooks you create or checklists (like one on things to do before your next vacation), cleaning tips, etc. It doesn’t always have to be about the services you offer, just things that are useful to your customers.
Create and use “Bark Cards”
When you are out performing mobile services (grooming, pet sitting, dog walking) and you (dog) hear barking at a neighbor’s house, your worker can leave one of these bark cards. Bark cards are small postcards with a picture of a barking dog you get made up that say “BARK, BARK, BARK, BARK, BARK”. On the back leave the top half blank and on the bottom put your branding, list of services, and contact info. In the blank area, take a pen and write something like. “I think I heard a small dog and they were saying ‘Come groom me! Come groom me!’. I was in the neighborhood and if you call me for more information I would like to offer you….” Bella says these cards are shocking and attention grabbing. They also target your demographic. Personalization in key with these cards.
Kate said to make better use of the email addresses you have collected through newsletter sign ups, or people opting in to your free downloads. Send information periodically to ensure people remember who you are and what you offer. Bella suggests it could be a “drip campaign” where you have a series of say 5 emails go out over a period of time or it could be a short periodic newsletter. Kate notes that email is important because not everybody is on Facebook or checking out your website, but they may likely be checking email.
Talk To Vets
Bella says a lot of pet business owners just walk into a vet’s office, drop their cards and leave. More than likely the cards get dropped in the trash. So Bella recommends that you build a relationship with the vet’s office manager. People rarely ask the vet about pet sitting or grooming services, but they do ask the front office staff or call in with that kind of question.
Start A Facebook Group:
Kate says that you start a private Facebook group not to sell services but to allow customers and members of the group to get to know you personally. Members get to know each other, build relationships, talk about pets, etc., and build a good community.
Start A Dog Walking Club!
Bella says that by starting these clubs you will have a micro area of people all interested in the same thing. Do it with your existing customers to build up brand loyalty or expose them to other services you offer. You can encourage them to bring a friend. You could start one at an apartment complex and have the complex promote the club as an activity. Kate suggests you could combine that with the private Facebook group as well.
Kate recommends that you create competition events as they are a good way to get new clients. But do it right! Don’t just do a like and share campaign. Really plan it out. Kate has more information about doing so in her online marketing academy which Bella says is awesome!
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2016-10-04 18:00:152018-06-06 13:15:05Episode 18: How to Get More Pet Sitting and Dog Walking Clients
On April 13th, at Desert Life Church I gave a 30 minute talk to the monthly group that meets on the second Wednesday of every month.
It was called “How hard are you casting your net? Networking – Christ Based. This is a fantastic group that meets from 12pm-1pm with a amazing lunch provided to all from Pasta Brioni in Old Town. Cost is only $5. The end of this clip includes Maurice, the President of the group discussing the Business Directory Launch.
For more information on the group email me at email@example.com and I would love to have you come as my guest. =)
TOPIC: How hard do you work your net? Networking – Christ based.
I’m too scared to go to a networking meeting. No one will talk to me.
2Timonthy – I did not give you the spirit of fear…. DEVIL
There are 4 easy steps (1) Care – enough to start the process
“Make my joy complete by being of the same mind, maintaining the same love, united in spirit, intent on one purpose. Do nothing from selfishness or empty conceit, but with humility of mind let each of you regard one another as more important than himself; do not merely look out for you own personal interests, but also for the interests of others” (Philippians 2:2-4)
(2) Listen – to what the other person says, who they are, where their heart is.
“Let no unwholesome word proceed from your mouth, but only such a word as is good for edification according to the need of the moment, that it may give grace to those who hear” (Ephesians 4:29; cf. Colossians 4:5, 6).
(3) Time – You have to spend time together getting to know one another OVER a period of time.
Spend time with God. He will direct you. Rome wasn’t built in a day.
*Trust is earned over time. Think of a rescue dog….
(4) Influence – Only then can you have a great influence because you have fostered this relationship, shown who you are, and guided them.
So how do you get out there and cast that net? 1 – Resources: 43 networking meetings today – www.networkingphoenix.com 2 – Shine your light! God created YOU and gave you specific talents and gifts. Tap into them and use them. Then people will want to know you better and better.
https://jumpconsulting.net/wp-content/uploads/2011/04/praying-e1445111925794.jpg450300Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2011-04-17 15:24:012016-09-13 13:12:49[Audio MP3] Christ Based Networking
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