Posts

One Secret to winning almost every sale podcast episode featured image

Episode #263: One Secret To Winning Almost Every Sale

One Secret to winning almost every sale podcast episode featured image

 

Aaron Miller is going to share with you the secret to winning almost every sale and why this is so successful. He began sales management when he was 17 years old. Working through school and operation management he was top of his class in relationship cultivation, sales, and operational strategy. Even after becoming a shining star in school, he became one in the work world as well. “Aaron was a rising star who quickly moved up from working as a phone agent, to Team Leader, to Operations Manager, and ultimately to Vendor Manager, all in less than a year.” says a Business Development Executive.

Like most of us, Aaron had a lot of anxiety talking to people and learning how to stay confident, especially when selling something. However, he soon realized how to communicate and connect with people. Leading him to the tactic that has made him so successful in sales. Listen in as he shares his story and this simple method to make the sales you want to keep.

 

Aaron Miller headshot for podcast shownotes

 

Biggest Takeaways You Don’t Want To Miss:

The Secret to Winning Sales

Why did they come to you in the first place? Where are they in their mental and emotional state? Provide empathy and a solution no matter how basic or how in-depth they go when they first reach out, meet them where they are at. They reached out to you so connect with them and find out how you can help. You can start by saying something like “I am so glad I got ahold of you today because I want to help solve this for you” or “I am so glad to hear from you today.”

How to Get Through the Psychology of Talking to Clients

Be casual and recognize that they called you. Talk to them like you would friends and family not like you are trying to sell to them. This is a big part of the secret to winning almost every sale. Don’t pry from them just have a conversation. Remember why you started your business in the first place and the passion you have for your business, this will give you more confidence

What Do You Do If They Reached Out Via Email, Social Media, or Text

Try to get them scheduled for a phone call and connect with them. Show them it can be easy and convenient and that you have availability for them. Help them make the decision to go with you. Try even sending an audio or video clip of you responding so they can see you and feel your energy, leaving more of an impact on them.

 

Quote from Aaron Miller: Meet them where they are at

 

Show Highlights

  • What is “meeting people where they are at?” [8:40]
  • How to find out where people are at when they don’t tell us [16:23]
  • How to connect with people through social media, email, and text [25:50]

 

Let’s Connect:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

 

How To Train An Office Manager To Manage your Facebook and Instagram Podcast Episode Featured Image

Episode #262: How To Train An Office Manager To Manage Your Facebook and Instagram

How To Train An Office Manager To Manage your Facebook and Instagram Podcast Episode Featured Image

 

Are you ready to have their office manager not just take over their social media but do it right? Social media can be hard to run and staying on top of the constant changes that come with it is even harder. Do you have the time to keep up with it or learn everything you need to know to gain the right numbers?

That is why I made this podcast for you. I want to tell you exactly what your office managers need to know to take over your Facebook and Instagram. The project that is making you feel like you are being held back. You should not have to continue to feel this way, there is another option.

 

 

Biggest Takeaways

There are solutions and resources and I am going to tell you all about them… and… how to train your office manager to utilize them and learn everything they need to to keep your social media up to your needs.

 

What To Focus On

Social media is always changing and needs to constantly be relearned. However, there are some things that should always be followed if your office manager is going to successfully take over your Facebook and Instagram.

 

Utilize Resources and Train

Using the resources you have to stay on top of your social media is good but that does not mean your should stop training your office manager on how to use it for your business. There is so much more to look at than what you post and so much more to know that can be easily delegated to your office manager and I am going to tell you how.

 

Real Results

Do you want your social media to be even easier than passing it off to your office manager? What about not have to spend the time making sure your brand is followed perfectly? That is why I offer Better Marketing with Bella, to really help set you up for success because your success is my success.

It is so important to maintain your brand and keep positive energy with your social media and Better Marketing with Bella can help you do that. See what some of the members have to say and check out the website.

 

 

Better Marketing with Bella Sign Up

 

Show Highlights

  • What you need your social media manager to focus on Facebook and Instagram [11.10]
  • Train your office manager and use your resources [13.40]
  • How BMWB has helped so many businesses [18:56]

 

 

Links:

The Secret to Knowing What to Post on Social Media

Better Marketing With Bella

 

 

Let’s Connect:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Get Light Years Ahead in Your Pet Business

Use This Tactic To Get Light Years Ahead In Your Pet Business!

Have you ever wanted to just get down and dirty with your business? But you simply don’t have the time?

Or, are you are just so overwhelmed with supporting everyone who works for you that you don’t even have a minute to breathe? Let alone think about what you need to do as the visionary to grow the business?

Are you living in day to day survival mode where each day you just feel more and more defeated? You might start out the day with great intentions and then…. LIFE happens.

Maybe you wake up at night with worry and can’t go back to sleep. Or your daydream while driving wondering how you got from point A to point B. You get the best ideas… in the shower, but when the time comes to actually execute them – you are BLANK. Then the self-doubt creeps in and you wonder if it is even really a good idea to begin with?

Or maybe you start implementation, but then you just feel like you are doing busy work and worry – will this effort actually make me money in my business or is this just keeping me from being the visionary and growing the business? Or maybe you don’t even get to that stage because there always seems to be some fire you are obsessing over and trying to put out?

Who is supporting you?  Who is getting YOU outside of your own head and pushing you through your challenges? Who is rooting you on, lighting the way and showing you that you can actually do what you originally set out to do?

Who?

In this article I am going to show you:

  • Why you can’t keep going at this pace.
  • How a 1:1 Intensive can do this.
  • How do I know it will help me?
  • How do I know if I am ready or if it is the right option?
  • What you can expect when you are done.
  • Why are they are so cheap?
  • The only way to get the last spots of 2021.

Pet Business Intensives with Bella

You Can’t Keep Going At This Pace!

Whatever the case…. things NEED to change. You need the space to get out of your own head and be guided down a path to dream. To create a solid plan that is realistic, and strategize once again. Otherwise, you are going to keep digging a deeper and deeper hole.

What would it be like to know what realistic goals you could set and achieve? What would it feel like to have an entire system laid out for you, that you actually believed in, have already hashed out the doubt, and are committed and excited to see it through? What would it feel like to know that what you are planning, and how you are planning, is actually proven to work by those who have done it before you?

How would it feel to know that you could go on a real vacation where you reset and recharge? All of this is 100% possible and honestly, the way that you could be living in your business every quarter.

Remember, when we started this business we did it for freedom and opportunity in life? Somehow that balance has gotten out of wack and it needs to get back on track. What you are doing right now isn’t working and you need a redirection on your business GPS!

In-Person Intensives with Bella Can Set You On This Path.

The one-on-one zoom sessions are great… when you have one specific challenge to solve. But when you need an entire overhaul… an entire strategy drawn out specifically for you and your goals, then you need to do it all in person.

The summer of 2020 was the first time I did an intensive. It was in Dallas, TX and they went on hiatus for a while because, well, pandemic.

Bella Intensive Inquiry

and another one….

Bella intensive Inquiry

But in 2021, with conferences barely coming back and people wanting more intimate 1:1 encounters, people have been sliding into my DMs (above) asking me for them. They have been so popular that I have been to four states this summer and served many clients already. I have people asking me about them throughout the end of this year and in all honestly, there is only so many weeks left and only one of me!

A few weeks ago, I published a podcast telling you all about the ins and outs and what really happens when I fly to meet with these incredible business owners. Here it is for your reference to listen to if you are curious 🙂

How Do I Know It Will Help ME and Be About What I Specifically Need?

Prior to my taking off and flying to your city… we have a 30 min discussion and I find out things like what your most pressing challenges are and where would you like to be in your business in six months from now. I create an itinerary of the day that we loosely use to keep us on track (at the end it is all always addressed). I also find out what food you would like to eat and drink so I can have it on hand. We have a long 8 hour day and our energy levels go up and down throughout. It’s important to refuel. We also order in lunch! 🙂

intensive itenerary

How Do I Know If I Am Ready Or If It Is The Right Time?

If you even have to ponder that – then you are ready. Here’s why…

Generally, there is something floating around in your head that you have been stuck on.

Trying to figure out. Or… trying to do and getting caught up in challenges that are popping up along the way.

You don’t have the time to complete it – or so you think because you are procrastinating it because your stuck.

Don’t worry – you are not alone. People get “stuck” a myriad of ways. They don’t know the answer, they are confused about the answer, or they don’t have confidence in their own answer.

I have said it many times, and I will say it again… it isn’t about the HOW to do it. It is all about the MINDSET and quite honestly that is the number one thing that these intensives do for my clients. It breaks them through their stinkin’ thinkin’ They need ME to pull them outside of their own mind so they can start painting the bigger picture.

It happens every time.

People come to me with:

  • I don’t know how to manage the staff I have.
  • I don’t know how to hire good people.
  • I don’t know how to take back control of my life because my business is ruining it.
  • I have no idea how to get this thing to run on systems and processes.
  • We are growing faster than we can keep up with!

And we work hard to solve how they can:

  • Have a complete managing system that doesn’t take a lot of their time or office managers’ time.
  • Complete the 5 stages of the Employee Echosystem
  • Set boundaries with systems that support and help flow your business.
  • Stop the madness of not using our tools to their fullest AND get things documented in a streamlined and super easy way.
  • Prune parts of the business so they can focus on a little and grow stronger in the areas they want.

What You Can Expect When We Are Done.

I clearly can’t come into your business on the daily and do everything for you so you will have a bit of work to do or delegate. However, you will now have a clear direction of exactly what you need to:

  1. Start doing
  2. Stop doing
  3. And handoff doing.

You will have marching orders! And I always check in with you a week later and a month later… I deeply care about you and your business. That is why I leave my home and fly to another state to meet with you.

  • I am going to give you the resources you need from people I know.
  • I am going to save you MONTHS worth of time and mistakes doing the wrong thing so that you can hit the bullseye the first time.

Take a look at Clarie… she was my most recent one in Milwaukee, WI. She was so much fun to work with and really had some amazing breakthroughs. Then, soon after I left she started making changes and implementing all the things we made decisions on and it was just incredible! This woman has already grown her business so fast in just a short time and I am really excited to see where the next year is going to take her. She is so eager and takes immediate action!

What Can You Expect?

You can expect me to care about your business as if it is my own.

You can expect that I won’t sugarcoat things, but that YOUR desires is what is going to be the compass to get us there.

You can expect a honest, real, and raw environment.

Wear your comfy clothes, bring the fuzzy socks, we will be chilling in the living room of an AirBnB or VRBO and plastering the walls with the Big Sticky notes. My clients go home with 10-15 of them on average. Which is a great artifact of the “holy shit that did that just happen?” after effect. But you now can put them on YOUR walls to follow along with…

Why Are They So Cheap?

Normally, to coach with me per hour it is $495 an hour. Then, for me to fly to you, rent a place, and all the expenses that come with it, normally coaches charge upwards of $10K for the day of this magnitude. But I know that is VERY expensive, and I truly want to help you… I am also completely confident that if you implement what I guide you with, you will make that money back very soon. So despite what I “should” charge, this is also a labor of love for me. Currently, they are $4779 for the call before, my flying there, the place I rent for the day, the 8 hours of coaching, lunch, snacks, drinks, and follow-up afterward.

Oh, and of course there are always a few “Bella surprises” in there too 🙂

Intensive with Bella Testimony

How Can You Get An Intensive With Bella?

I only have a few spots left this year… Between what I already have on my calendar with pet businesses I am already working with, corporate consulting gigs I am currently involved in, and oh yeah, being a single Mom… this is what I CAN DO till the end of 2021.

  • October 15, 2021
  • October 22, 2021
  • November 5, 2021

If you are interested in any of these dates, please fill out this form.
This WILL be a first-come, first serve.

Please note: I might be able to accommodate more dates if you are willing to fly to Arizona (which, by the way, is beautiful this time of the year) 


——

Secret Episode #3: I Have A Special Announcement


Secret epsiode podcast featured image

Woohoo! I am so excited! In this secret episode… I have a very special announcement…

Do you want to know what it is?

I am going to have a marketing workshop just for you about how to market your pet business in 2021 to get more clients and more staff. Listen in as I tell you in this secret episode exactly what you will be getting from this workshop.

The best part is… it is only $7.00! You can register here: www.jumpconsulting.net/2021workshop/

Are you as excited as I am? Let’s do this together!

Saying no in your pet sitting business podcast episode featured image

Episode #258: Why Is It So Hard To Say NO In Your Pet Sitting Business


Saying no in your pet sitting business podcast episode featured image

 

I asked my Mastermind members, what should I talk about next on the podcast? And an entire conversation was sparked about saying NO. Why is it so hard to say no? To themselves, clients, staff? It is an interesting topic that I have a lot to say about.

There is something interesting that happens when you say no to people. They actually trust you more. They are never left wondering if you really mean something because they know that your yes is a yes and your no is a no. But if you are like many pet sitting and dog walking business owners I encounter, a lot of the times their yes actually means no but they are too afraid to say it.

Also… when you say no, you are setting boundaries in your life and actually building your own self respect. Your own person starts to gain confidence because they feel empowered.

 

Biggest Takeaways

When to Say No to Clients

Identify what kind of client you are working with. First, Is this an ideal client? Second, what does your policy say, these were made and written down, for this reason, to say no when you need to.

How to Say No to Employees and Applicants

Look at their availability stay strict with it. Set up policies for change but stay strict with those policies. How many times do you hire someone with availability and then it just keeps changing? Protect yourself and prevent this from happening.

What Makes You Not Say No?

Find the source of why you feel like you can’t say no. What thoughts run through your head? Attack the issue at the source not at the symptoms.

 

 

Show Highlights

  • Identify Your Clients and Say No to the Wrong Kind [5.45]
  • Your Policies and Prices are There to Support You [8.03]
  • Have Boundaries with Your Applicants and Employees [10.50]
  • Why Don’t You Say No? [14.45]

 

 

Links:

Jump Scale Course

Mastermind

 

Let’s Connect:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode #252: How To Choose A Pet Sitting Software For Your Business

 

Choosing a pet sitting software is not an easy task. Maybe you’re overwhelmed with all of the different options out there, or even tried them all but just can’t decide.

It’s difficult to determine which features are important to YOU and then to match those needs up with software.

In this episode of Bella In Your Business, I sit down with Kristin Young, where she shares her scientific process for successfully choosing a pet sitting software to use in your pet business.

 

About Kristin

Kristin spent 20 years in corporate real estate and business. She “woke up” one day and realized she wanted to take control of her time and get away from the common cubicle. With two young kids and a supportive husband, she began the search for an income model that she could manage, grow, and LOVE.

In January of 2019, she came across the opportunity to buy NOT ONE, but TWO cat-sitting companies, with the intent to merge them into a single business. Kristen uses her business experience to take a little of what she knows and a little of what she doesn’t know to learn how to run a pet care business. One of the first steps was finding the RIGHT pet sitting software company.

 

Kristin Young

Kristin Young

Show Highlights

  • [5:30] – Who is Kristin Young?
  • [8:00] – What was the driving force behind switching pet sitting software companies?
  • [10:45] – Can you describe what an “RFP” is?
  • [21:00] – How did you come up with the methodology for RFP and choosing a pet sitting software company?
  • [19:15] – How long did you try each pet sitting software for? What advice would you have for someone that is stuck trying to choose a pet sitting software?
  • [25:00] – Where can you find Kristin online?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 251: How To Decrease Turnover and Create Raving Employees

 

In this week’s Podcast, Bella is going to tell you the difference between what happens when you have a streamlined onboarding process compared to being unprepared and wigging it.

She is going to teach you why the onboarding process alone has the biggest impact on your turnover rate and employee retention.

 

Biggest Takeaways You Don’t Want To Miss

Having a Standard Onboarding Process Can Set You Aside from Other Employers

It’s commonly underappreciated to have a concise onboarding process. However… This is actually the most vital part about retaining employees, and weeding out the applicants you’re not looking for.

Being Prepared Can Be the Key to Finding that Superstar Employee

“Employees thrive on clear expectations”, New employees want to do good work and It is our job as business owners to set them up for success. Being prepared and systematized with your onboarding processes, training methods, and SOPs will enable them for success.

The Value of an Employee vs the Value of a Client

How often do you compare the revenue an employee brings in compared to a client? This is a huge thing that a lot of business owners don’t think about. Finding the balance between losing or gaining clients and employees is vital.

SHOW HIGHLIGHTS

  • Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
  • Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
  • Exactly what NOT to do in the onboarding process [10:45]
  • Defining Onboarding and what it means [11:45]
  • Studies pertaining to high employee turnover [13:00]
  • Why employees leave companies [13:30]
  • Standardization of onboarding process [13:05]
  • Importance of schedule for onboarding [18:30]
  • Why pet care team training videos can give you a headstart [21:45]
  • What is an employee’s worth vs a client’s worth? [23:35]
  • Types of employee learning and training styles for employees [26:30]

 

Links:

Pet Care Team Training

Jump Mastermind

 

Subscribe To The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode #249: Get Inspired, Then Take Action

 

In this week’s podcast, we are going to get MOTIVED and TAKE ACTION. I am so thrilled all of you get so inspired but it is time to do something with that inspiration

I am going to tell you how you can motivate yourself to take action and what to analyze to make sure you continue to take action.

 

BIGGEST TAKEAWAYS:

Inspiration and Results

Many people get inspired but no one really does anything about it. We are going to jump in and get motivated. It is time to take action!

Actions to Take

Just trying to figure it out… that is the worst thing you can do. There are so many positive actions you can take from your inspiration. Think about them all and use your resources.

Get Motivated and Get Uncomfortable

Taking the proper steps to get motivated and actually do something with your inspiration can be challenging. But what happens when you get challenged? You get uncomfortable? Then what… you do something about it. Recognize the time you stepped out of your comfort zone and think about what happened when you did.

 

Show Highlights

  • What is Being Done with Your Inspiration? (3:30)
  • Actions that can be taken from Your Inspiration (5.30)
  • How to Get Motivated and Take Action (9.20)
  • Acknowledge the Challenges You Overcome (10.55)
  • What do You do When You Get Inspired? (12.40)

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Join Jump Mastermind

Episode 247: How To Hire An Office Manager For Your Pet Sitting Business

In this week’s podcast, we are talking about how to find and hire the RIGHT office manager successfully.

BIGGEST TAKEAWAYS:

  1. How to Decide Who to Use as an Office Manager
  2. Setting Up and Maintaining a Foundation to Have a Successful Office Manager
  3. Recognizing Different Personalities and Your Control

Show Highlights

  • How Set Yourself Up for Success to Hire an Office Manager (10.00)
  • Determining the Foundation to Have an Office Manager (20.00)
  • Knowing Who You are Hiring and Different Personalities (27.50)

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

4 Different Types of People Every Business Needs to Hire


In this week’s podcast, we are talking about 4 different types of avatars that work for pet sitters and dog walkers.

BIGGEST TAKEAWAYS:

  1. How to Make a Hiring Ad Directed to the Right People to Hire
  2. Look at Who You are Trying to Attract with Your Hiring Ads
  3. Find an Avatar, Hire Them, and Train Them

Show Highlights

  • Finding and Attracting the Right People to Hire (11:50)
  • Who are the 4 Different Avatars (24.00)
  • The Psychology Behind the Avatars and Ourselves (30.30)

Links

  • Join Jumping Scale, here
  • Google: Social Media Week Lima, here

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode 216: What You Need To Get Your Pet Business Out Of The Covid Crisis

Pet Business Covid Crisis Survive and Thrive Mastermnd

The Pet Business Covid Crisis isn’t going away anytime soon. Things aren’t going back to normal. They will never be the same again. Consumer spending online is through the roof. Pivots are being made. Businesses are closing while others are soaring. If you want a fighting chance, then this episode is for you. If you have decided you will “wait it out” or keep your business at the low numbers and hunker down, then this episode isn’t for you. In fact, it will probably upset you.

My Jumpers are do’ers. When the world says they can’t, Jumpers say I CAN. I have watched too many of you fight through this Pet Business Covid Crisis to come back stronger than ever and from that you have inspired this episode. Listen in to learn:

  • How times are changing
  • How society will never be the same
  • How COVID will revolutionize the way you do business.
  • Examples of companies who have failed during times of change.
  • The effects of the revolution.
  • How to revolutionize the way you do business.
  • Examples of others doing a great job.
  • 5  areas you need to focus on to survive.
  • The future is actually very bright!

 

If you are ready to Jump and work through things, consider joining me Monday through Friday in the Mastermind. It is where you can have access to me, the group, and all the resources that come along with it. It is the winner’s circle of the pet industry and a lot of fun!

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

business women, pet industry, podcast

Episode 203: The Difference Between Customer Service VS Customer Experience Could Increase Your Profits

The Difference Between Customer Service VS Customer Experience Could Increase Your Profits

Jeannie Walters, CCXP Customer experience expert

What is your customer experience in your pet care business?

For more than 20 years, Jeannie Walters, CCXP has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the CEO and Founder of Experience Investigators, a global Customer Experience consulting firm helping companies improve loyalty and retention, employee engagement, and overall experience. Hundreds of companies across three continents have trusted Jeannie to consult, train, and speak, from SMBs to Fortune 500s. In addition to being a Certified Customer Experience.

 

Pet Business Customer Care Show Highlights

  • What is the customer experience?
  • How can I understand my customer’s journey better?
  • How can investing in customer care benefit my organization?
  • What moments really matter along the journey?
  • How can a leader get their employees to buy into these ideas?

 

Links

  • Jeannie’s website https://experienceinvestigators.com/

Freebie

Text “Experience” to 66866 to join the 21-Day CX Challenge or visit www.experienceinvestigators.com

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 189: How To Make COVID-19 Stop Messing With Your Head

Episode 189: How To Make COVID-19 Stop Messing With Your Head

How are you doing? Like really doing?Is Covid-19 Messing With Your Head?

Lately, I’ve been having A LOT of conversations with pet business owners about how to stay strong during the COVID-19 pandemic. I can not imagine the amount of stress that so many of you are having to deal with and I know that it is not easy.

But I want you to know that in this unique time, it is more important now than EVER to be on your A-Game. What you choose to do with the majority of your days NOW is going to set the stage for what Summer, Fall, and beyond will look like. Listen in as I discuss a variety of ways that you can stop COVID-19 from affecting your mental health.

Covid-19 mental health strategy

Show Highlights

  • [3:00] – Why are routines so important, especially during COVID-19?
  • [5:00] – How cleaning can help you feel a sense of accomplishment and even help others in need.
  • [7:00] – Why the strong are getting smart – and how you can too!
  • [10:00] – Consider joining the Pet Industry COVID-19 Survival Group
  • [13:00] – How you can ask for help & start giving yourself what you need.
  • [15:00] – How do I know if I’m an essential business?

 

COVID Pet Industry

Links To Stop Covid-19 From Messing With Your Head


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

pet business goals

Here’s Why Your 2020 Pet Business Goals Are Probably Dead By Now

Here’s Why Your 2020 Pet Business Goals Are Probably Dead By Now

 

Did you know that studies show approximately 80% of New Years Resolutions fail by the second week of February? If you’re reading this right now, chances are that you are not keeping up with your pet business goals each and every day – am I right?

Don’t worry, because I am here to get you back on track 🙂

Maybe you aren’t sure why your resolutions died a quick death. Here’s a few things to consider:

  • Did you plan not to fail?
  • Did you set your goals?
  • How are you doing with your goals?

Today we’ll discuss a few of my surefire strategies for goal planning to keep the momentum up and the creative juices flowing.

 

pet business goals

SMART Pet Business Goals

Before you can properly execute goals, it’s important to understand what goals are. So what are goals? The pet business goals we like to talk about in the Mastermind are SMART Goals.

S – Specific: It’s important to be specific about the goal that you want to accomplish. Think about this step as a sort of “mission statement” for your goal and should include the 5 W’s – who, what, when, where, and why?

M – Measurable: Next, think about what metrics you are going to use to determine whether or not you’re on track for your goal. This makes your goal tangible since you’ll have a way to properly measure your progress.

A – Attainable: Now, think about how important your goal is to you and what you need in order to make it achievable. Perhaps you need a specific tool or skill – how are you going to obtain that to achieve your goal?

R – Relevant: Life moves fast as a business owner, so we want to make sure that we are setting goals that are in alignment with your broad business goals. In short, don’t waste your time on something that is not going to help you get where you want to go.

T – Timely: This is perhaps one of the most important steps. Anybody can set a goal, but a goal without realistic timing is nothing more than a wish. Set reasonable, specific deadlines and hold yourself to them!

 

Join Jump Mastermind

Term Length

When setting your pet business goals, what is the timeframe you set for yourself for achieving them? Are they 1-year, 5-year, or 10-year goals?

Now think about this – what were your goals last year? Do you remember specifically? Were you able to achieve them? Can you honestly say you thought about them every day? Did you write them down?

The timeframe that I really like to help people focus on is 90-day goals. In fact, research shows that our brains just simply cannot absorb long-term, multi-year goals. They are too complex, overwhelming, and lack instant gratification.

90-day goals allow us to achieve a sense of instant gratification and allow us to celebrate small wins. It’s a short enough amount of time to comprehend your goals, and you can even break them down further into 30-day and 60-day goals. These timeframes are more achievable and lead to greater success.

Plus, don’t forget to celebrate your wins! Celebrating is immensely important but is often forgotten.

 

celebrate your wins

 

Why Did You Fail?

No accountability. If your goals are a secret, it’s tough to hold yourself accountable. People need to know about your pet business goals (i.e. friends, family, etc.) so they can help support and encourage you.

Not clearly defined. A goal like ” I want more balance in my life” or “I want to be healthier” is too broad. What do those things mean? You want to break your goal down to an attainable, step-by-step plan. It’s really hard to achieve a goal if not properly defined.

Too Tired/Stressed/Not Enough Time. Most of us are overworked, anxiety-ridden, and maybe even depressed due to having no direction in life. Maybe you have trouble even falling asleep. Is that why you failed? Because you were tired or stressed? Stress and anxiety come from not being decisive.

Uncommitted. Writing a goal down or having a visual cue is an important and necessary first step. But it’s just that – a first step. Maybe you had your goal written down on the door or mirror, but you weren’t committed every day. Maybe you walked by your goal each day and thought, “Someday I’ll do that.” Remember this: someday will never come!

 

falling apart

 

Be A Winner

  • Post Your Goal. You need to be able to see your goal every day. This can be done through a vision board, sign, sticky note, etc. Post it somewhere visible like your closet or bathroom.
  • Tell Somebody. Goals shouldn’t be secrets! You need to tell the important people in your life such as your friends and family about your goals so they can hold you accountable. Maybe you will post your goal on Facebook so it can remind you in a year? Or maybe you have an accountability partner or best friend to help keep you on track?
  • Be Intentional. How are you making decisions with your goals in mind? When you squeeze out an extra 30 minutes in your day, are you falling back on your goals? Are your goals the backbone of your day?

 

Jessica joined the Jump Mastermind after being on the fence about trying to get her pet sitting business off the ground and working a part-time job. She joined the Mastermind and made the jump. Cut her part-time job down to about 5-10 hours a week.

She made her 90-day goals and all of a sudden we just kept seeing DONE, DONE, DONE, DONE written on there. She now has a complete client retention plan, key performance indicator sheets…. and wait, let me just show you. Her current goals include:

Current Goals:
Focus Words for 2020 = Growth, Consistency, Control
Super Big Goals for 2020:
1. $150,000 in revenue with a 35% profit with me being in field less than 5% of the time (~27 visits a month). I will do this to match my previous, full time Chemistry income.

–> This will be done by focusing on getting 3-4 regular dog walking or puppy program (5X a week clients) in each of our servicing towns. Pet sitting and irregulars can supplement this goal as dailies sometimes take breaks for holidays, life changes, etc.

2. Be confident and proud of our employee and customer experience programs measured by employee retention of at least 1 year (unsure how to measure customer experience program success – Bella help?)

 

3. Ability to work on the weekends at my leisure by hiring a weekend manager. I will do this so I can spend more time with my family, friends and significant other without worrying or feeling guilty. I will also have the option TO work if I’d like to.
There are more, but I am going to stop there.
This girl is on FIRE!
I see this all of the time. I can peg with a 99% accuracy who will do well in the Mastermind and take off flying. All we need is a little community, encouragement, and accountability.
So listen to me… please.

You want to get crystal clear. Determine if you want to take your business where YOU want it to go. Are you wanting to have time and monetary freedom in life… and you aren’t getting it right now, it might be a good time to stop doing what you are currently doing and try something new.

I would love to help you.

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 182: Using Video To Increase Sales In Your Pet Business

Using Video To Increase Sales In Your Pet Business

The use of video is becoming exceedingly necessary in order to get your pet business known. To teach how to use video to increase sales in your pet business, I brought on my good friend Daniel Glickman.

Video

Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As chief marketing officer of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. His blog, newsletter, and international Meetups—all under the title CMOConfessions—offer a frank, creative, and humorous take on the underbelly and undercurrents of today’s most pressing, exciting, and confounding marketing issues.

Biggest Take Away You Don’t Want To Miss

Making videos doesn’t have to be scary.

There are three different types of videos you can utilize to increase sales in your pet business. You can do a right here, right now video. These videos require the least amount of production and are perfect for showing your followers what you’re doing at that moment. The second video, promotional videos, will be more produced than the first and have content that it is on brand and message. Finally, there’s the most produced video in which you produce a series of shows that repeat weekly and stay on a topic each week.

In order to excel, pick the type of video you’re best at and start filming!

 

Show Highlights

  • Why are small businesses using video? [3:27]
  • Resizing video, the importance and what it means [4:46]
  • Why video seems scary [7:51]
  • When do people stop watching a video? [12:03]
  • As a dog walker/ pet sitter, what could be an interesting video? [13:26]
  • How do we know when it gets boring? [15:13]
  • Viral videos [18:52]
  • Wave.Video community [22:47]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 



Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 179: 2020 Predictions in Your Pet Business

As a coach in the Pet Industry, I have the opportunity to work with pet businesses from all over the world at all different stages of their business. Due to this, I’m able to see trends that spread from the starter businesses to the six-figure businesses and identify what trends are being used to help their business growth and what’s simply not working. Thus, every year I write my yearly predictions leading me to the 2020 predictions in your pet business.

2020 Predictions

Biggest Take Away You Don’t Want To Miss

In order to excel in your business, you need to know the 2020 predictions for your pet business. With businesses such as Rover and Wag not going anywhere, the sooner you’re able to adapt, the better. Adapting can mean making educated business investments, getting smarter with technology, utilizing dark social or simply fixing your mindset.

Show Highlights

  • More Educated Business Investments [2:05]
  • Using Rover to Your Advantage [3:20]
  • Get Smarter Using Technology [5:43]
  • Dark Social [7:48]
  • Mindset [9:43]

Links

2020 Predictions

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 



Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

2020 predictions

2020 Predictions for Your Pet Business

Are You Curious As To What My 2020 Predictions for Your Pet Business Are?

Each year I set out to write an epic post about what has been changing in the pet industry and how you can take it into consideration when planning the next year coming up.

Last year I wrote about the State of the Pet Industry in 2019 and commented on some major trends I was seeing like:

  • The Consumers Are Changing From Baby Boomers To Millennials
  • There Are A Lot Of Pet Sitting And Dog Walking Businesses For Sale
  • Rover And Wag Have Entered The Room
  • Regulations Are In Full Effect
  • Pet Sitting And Dog Walking Businesses Are Growing At The Fastest Rate Ever!
  • The Use Of Software Is (and Will Continue To Be) at an All-Time High

All of these have proven to be very real and relevant in the way the industry is growing and changing and those who have decided to embrace these trends have been the ones that have grown.

2020 predictions

More Educated Business Investments

I was on the phone last month with a couple who were considering buying a $500K business in a major city and I advised them not to because the workers were all non-compliant. (Also known as…) They were all independent contractors.

After explaining to them the implications that it would mean for their investment, they were in agreement. They didn’t want to gamble their investment on something that could come down the pipeline and hurt them. They didn’t want the high risk associated with independent contractors. Ninety percent of the businesses I get to know with ICs are operating out of compliance.

If you are a business that is growing and scaling – please make sure that you are compliant. A great resource for this is the Pet Industry Coalition. They are a group of tremendous pet business owners encouraging pet sitters to be in compliance with all the major employment laws that are increasingly waving through the country.

 

Using Rover To Your Advantage

Rover isn’t going anywhere. In fact they continue to raise more and more money and they aren’t deflating anytime soon.

It is time to get our heads out of the sand and realize that a real value proposition is important.

via GIPHY

 

Understanding why people pick them is important. We had an astounding discussion about this inside the Mastermind a few months ago with our Hot Seat guest Dan Gingiss, a customer experience guru who really drove home the idea that the reason why Rover is killing it is because of their user experience.

Ask yourself:

1. Does my website click or scroll?
2. Can someone sign up with me and feel like they can check pet care off their to-do list?
3. How emotional is my website?
4. How interactive is my website?
5. Is my website about me or my potential client and their problems?

Re-doing your website is a tough thing. It is hard to get outside your own head and understand what to write for the copy. It is hard to understand what you are selling, what your calls to action should be, what the HERO story is all about. That is why (sometimes) it is important to have someone help you with this. Of course, I have a person for this *wink*

Rover it successful isn’t because their pet sitting and dog walking is so amazing.  It is because their pathway to entry is so easy that a busy mom can do it half asleep in bed at 1am.

However you might agree or disagree with this – the fact remains, this is real life. This is what you are competing against.

Technology.

2020 predictions

Get Smarter Using Technology

I would like to predict that in 2020 business owners will get smarter about the technology they are using in 3 different ways:

1. They will use the technology they have at their fingertips and PAYING for to its fullest advantage. There is nothing more disheartening when a company has technology but only using 20% of its capabilities.
2. Evaluate if the limitations of the technology they are using, and the workarounds they have created are helping or hurting their business and make changes accordingly.
3. Get their entire staff and clientele to adopt the usage of all the technology to help increase their business systems therefor actually reducing some costs.

This really can mean a lot of things. Here are some ideas:

  • Investing in a robust social media scheduler, tracker, inbox, listening, Facebook ad reporting software like Agora Pulse (click the link for two free months)
  • Learning to adjust notifications on your phone. This could be taking all notifications off for every app. Including Facebook and Instagram. It could mean putting it on Do Not Disturb certain times a day. Pausing your email inbox. Creating ring tones for the public vs your contacts or VIPS in your life.
  • Using apps like Itunes to feed your brain while driving or walking. Or apps like Audible or Brain.fm when you want to learn or get in the zone.
  • Charging credit cards only once a week, therefore, cutting down on the time you need to reconcile your books or chase after payments.

2020 predictions agora pulse

The Dark Social

A LOT of selling is going to start happening in what we call dark social. It is all the places where the communication feels private and like the whole world can’t see what you are talking about. This is in the personal DMs, it is Chat Bots, it is Facebook Groups, Stories, and more “private” places on the web. I say that with quotes because simply put, anyone can screenshot anything these days – but this false sense of privacy allows brands to become more personal and approachable.

I have seen this work in the pet industry. I know a lot of sitters who text their clients. It is happening through their pet sitting software, through the phones, What’s App, and sometimes their business pages.

I also see sitters creating Facebook groups for their communities and the ones that are killing it are when it isn’t about their company and about their community. In fact, I fly around the world talking about how to build communities online. Did you know that? Follow me on Bella Vasta to see that stuff in my Instagram stories.

If you want to learn more about it, Jessika Phillips who hosts Social Media Week Lima in Ohio every year is a great person to learn about this topic on Dark Social and what to expect.

 

Mindset Is Going To Sink or Swim Many Businesses In 2020

I feel like my prediction that there would be a lot more buying and selling of businesses this year came true. I know a lot of people who sold this year.  Now that it has started, I feel like others are wondering or starting to think about selling their own but about to get a rude awakening. They are going to realize that their business ISN’T worth as much as they thought and their mindset needs to shift.

That is the hard truth. Love me or hate me for saying it.

 

You see, whether you think you want to sell your business today or in a few years from now – you need to shift that mindset that the business isn’t a part of you. It is a separate entity from YOU and you need to build it that way.

Years ago, the best thing I ever did was to read this book The E-Myth Mastery. After reading it, I started building a business worth buying. I did was successful and then sold my business for top dollar in two weeks. No joke.

We are actually starting a book club: The E-Myth Mastery in January and you’re welcome to join us if you want to understand just why many small businesses don’t work and how to build a business or value that someone would want to buy one day.

Back to mindset…

If you are a business owner, you need to work on your mindset every single day. Being a business owner means that you need to be a visionary. It means that you need to always be looking up… positive, and see what is ahead.

If you feel buried, stressed, overwhelmed, we NEED to get you out of that. It is no way to live or build a business.

If you can’t wrap your head around the fact that you are the visionary you won’t grow. You are the leader. You are the one who has to solve all the problems (and the key is to not be solving the same problem over and over again) and make the decisions, the speed at which business is rising, or will eat you alive.

Allow me to explain.

If you don’t make decisions – that leads to anxiety.

If you don’t feel like you are growing personally or professionally – that typically leads to depression.

If you don’t show your community that you are a leader…

If you don’t show potential hires that you are a leader…

If you don’t show your clients and your staff that you are a leader…

 

They will be distracted by the next shiny object and the loyalty will be out the window.

In 2020 I predict that enough pet business owners are going to say enough is enough and they are going to do what they need to rise above it all.

They will seek out:

  • Accountability
  • Self Development
  • Invest in people and processes to help.
  • They will create a vision and achieve it.

These are the elements that help all business owners. No matter what industry you are in. I get to see this success happen every day in the Mastermind where we provide our members with all of this.

I want you to really think about why you are doing this. This might be tough for someone you to hear but if you are doing it only for the pets … and haven’t gotten anywhere in the past few years – (still have the same problems in your head, challenges in your business) – it just might be time for you to sell to someone who is ready to take it to the next level.

I know you didn’t start this business to be buried or in bondage. Please think about your WHY –

Maybe it might be better to just go work for someone else? That isn’t giving up but giving in to what will bring joy and happiness to your life. It is saying yes to yourself and taking control of your life. I hate to admit it but there are some people I see in the Facebook Groups who really have no business having a business mostly because their mindset has stalled out years ago.

As a coach, I can typically tell who will be successful within the first 15 minutes of talking to them. Successful clients have different lingo about them. They talk and think successful. Also they look towards the future. Problems are seen as challenges and failures as lessons. Tou will not find them getting discouraged easily and they are always learning and growing. They are the epitome of the person who knows that the windshield is larger than the rearview mirror.

How someone takes on problems, challenges, and how many times they are solving the same problem over and over again will have a direct correlation whether they are successful or not.

 

What Are Your Predictions?

So I want to hear back from you! In the comments below tell me about the trends you have been seeing. Or the struggles you have been reading about. What do you think is going to change in the next year (or even decade?). I would love to know your predictions. These are my best guesses based off what I hear from all of you around the world. But that doesn’t mean it is the gospel. Do you agree? Disagree? Have other ideas? Let me know below, ok?

 

Resources:

Orange -OK

Liz Illg Headshot

Episode 175: How Your Pet Business Systems Save Your Profit

I want you to think of all of your pet business systems. Now, think about a time where maybe you told your staff to do something and gave them all of the direction needed to do it but for some reason, they didn’t do what you wanted them to do. Do you know what caused the problem?

Today I brought on a very special guest, Liz Illg, to share the importance of systems and processes for your pet business.

Liz is the Owner of Puff & Fluff Grooming and Pet Sitting with five locations in Phoenix area. Not only has Liz turned her passion for animals into a thriving business, she is an expert when it comes to creating an environment of growth for your business as well. In fact, as an Operational Strategist, Liz specializes in working with small business owners and entrepreneurs. She can assist with everything from streamlining systems to creating manageable training and operational manuals. Liz received her Bachelor’s in Business from Arizona State University and her Master’s in Education from Northern Arizona University.

Liz Illg Headshot

Biggest Take Away You Don’t Want To Miss

If you’re ever going to grow your business, you need more than an Employee Handbook and Training manual. You need business systems and processes. You need a step by step how-to on how to complete each individual tasks that you do every day. It’s not as easy as telling your staff to do something. In order for it to be done correctly and the way you want it, you need to tell them exactly how you want it done.

You want to engage your employees and feed into them.

Show Highlights

  • How Liz was able to expand her business from 1 storefront to 5 [2:15]
  • Switching your mindset from blaming others to recognizing your own downfalls [7:20]
  • The difference between an Employee Handbook and Training manual and having processes and systems [9:33]
  • The strategy behind the processes [14:01]
  • Tone and Style of writing [23:30]
  • Why is the process never complete? [29:33]
  • What does it look like to work with Liz? [32:45]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

 

Want More Liz?

If you LOVED hearing from Liz Illg, you can hear more from her in the hour long training she did with our members last summer. She has already transformed a lot of their businesses when they hired her. It works! 😉 

 

Join Jump Mastermind

relationship marketing

Episode 159: BEST OF BELLA: Relationship Marketing & Buyer Personas With Jessika Phillips

Today for the Best of Bella series we are replaying Episode 120 with Jessika Phillips. She runs a multi-million dollar marketing firm where her major platform is relationship marketing and at the end of the day as small service providing businesses in our communities it’s all about the relationship. Jessika really leaves you with a lot of nuggets to think about that you can use in your business today, you don’t want to miss this one.

 

relationship marketing

Show Highlights

  • Who Is Jessika Phillips? [3:00]
  • How do I get started with relationship marketing? [7:30]
  • How do we tie in relationship marketing with buyer personas? [15:30]
  • What does a relationship marketing plan look like and how do I know if it’s working? [20:00]
  • What should we be doing on social media to start implementing relationship marketing? [26:00]
  • Describe your FREE social media toolkit? [27:15]

Original Show Notes

Jessika Phillips helps people master Relationship Marketing and as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.

Biggest Takeaway You Don’t Want To Miss

  • When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.relationship marketing

 

Special Offer

 

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

instagram secrets

Episode 158: BEST OF BELLA: Instagram Secrets For Your Pet Business With Jenn Herman

Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book “Instagram For Business for Dummies” and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her.

instagram secrets

Show Highlights

  • Who Is Jenn Herman? [2:25]
  • Why Do I Need Instagram In MY Business? [4:30]
  • What Are The Different Ways Consumers Can Use Instagram? [6:55]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [10:25]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [13:10]
  • Should You Always Use A Location Tag? [17:25]
  • What Kind Of Strategies Can I Use For Hashtags? [18:25]
  • How Often Should You Post On Instagram? [26:20]
  • Why Should I Have A Kick-Butt Instagram Page? [29:20]

 

Original Show Notes

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
Jump Mastermind

The Journey Of Discovering The Right Person For The Jump Mastermind Group

Being around a bunch of people where you can share your ideas, learn, and really bond can prove to be incredibly life changing for any pet business.

I saw a need for the free pet sitting facebook groups I run.

People wanted to feel closer to one another where they could bond and really know exactly who was in the group.

This sort of closeness transforms businesses because when people can feel free to share openly and honestly without fear, true business and personal growth happen.

I see it all the time.

Jump Mastermind

The Problem I Needed To Solve For Pet Sitters:

People would direct messaging me explaining that they wish they could share in the free group but they didn’t feel comfortable because:
…they didn’t know who was reading.
…they didn’t know if it was going to be screenshot and publicized.
…they didn’t want to be judged.
….they were afraid what others would think.

Plus they really wanted to build their business and wanted to know how and not just in one post. They needed someone to help hold them accountable. They were hungry and ready to work.

They were also ready to invest in their own success.

They knew that the free groups, while sometimes good, only gets you so far. They knew that in order to be in an elite community where people are showing up and are caring about one another’s success, pushing together, that they would have to invest their time and money.

When this investment happens a lot of the bickering, drama, and failure to follow through on tasks or goals goes away.

 

When I decided to launch the Jump Mastermind group, I knew I needed to take my own advice and:

Defining My Audience Was A Must.

I also realized that people joining would want to know that “hey these are my people!” I know they would want to feel comfortable sharing, know that others had the same type of business and it would feel so comfortable

…almost like a family.

I didn’t want it to be a free for all where just anyone with a bank account could join.

There had to be a bit of exclusivity.

The most obvious qualification stated at the top of the Jump Mastermind landing page says that business needs to be making at least $50K a year.

I settled on $50K thinking that by this time, one would already have a website, clients, and are up and running. They also might be on the verge of having staff and just need that support.

Or they might already have staff?

I needed to set the bar at a qualification where we didn’t just get watered down with a bunch of Wag and Rover sitters. I also didn’t want a bunch of people who were constantly spinning their wheels “too busy” to make any progress.

But I have to be honest with you.

I actually had some really incredible people who are making things happen in their own business who haven’t yet reached this $50K threshold.

Their value wasn’t defined by their revenue.

It was actually defined by their mindset.

I have come to realize that mindset and participation is actually more important and any dollar number.

 

But Bella Doesn’t Care About Small Business…

It has been tough taking this type of stance with the Jump Mastermind. I have been told, “Bella doesn’t care about small businesses” which really couldn’t be further from the truth. If I didn’t care, I wouldn’t have 350 blogs and 200 videos free to the world!

I have also been bad-mouthed inside some ‘not so secret’ Facebook groups. For posting videos and blogs on my own Jump Consulting facebook page and saying things like “If you aren’t growing, then your dying!”

 

 

It hurts to read these things, but then I remember these aren’t my people. They aren’t the type of people who have been flooding the Jump Mastermind.

I learned a lesson.

The very reason I set out to define who is right for this Mastermind was glaring back at me as my loyal friends sent me screenshot after screenshot of the Bella Bashing that was taking place.

The lesson was mindset.

Mindset is the most important thing to ALL business success so it should be a cornerstone of the Jump Mastermind.

Additionally, I realized that I have an enormous responsibility to the group, or the “Jumpers” as some of them lovingly call each other, to make sure that the quality of people in this group stays at the cream of the crop!

To make sure that people who would write things like the above never end up in the group.

Side note: To the point of the screenshot above…I would never, ever, try to convince anyone to become a member. The group isn’t about that. It is like working out. I can’t make you work out. You have to WANT to do it! 😉

I Learned, Not Everyone Is The Right Fit And $50K Isn’t The Barrier:

It is the right mindset. Mindset is everything.

One of my favorite mentors says to write and talk about who is NOT a good fit for what you’re doing, and thanks to this interaction I have 3 ways detailed below.

 

3 Ways To Know Who Is Not Right For The Jump Mastermind

 

1. Those That Don’t Want to Grow:

If you aren’t growing, you are dying.

It is literally a science.

You can’t change that.

Also, you really become the people you hang around. Have you ever asked yourself and took inventory of who are you spending your time with?

As pet sitters and dog walkers, it is TOUGH. We are either around pets all day or alone!

Have you thought about how intentional or unintentional you are about who you surround yourself with? Are they pouring into you or sucking you dry?

Any successful person I know has always been surrounded by people of the same mindset pushing them to be better.

And the clincher?

They typically meet with them on a regular basis.

2. Those That Don’t Want to be Challenged:

This is a really tough one.

As business owners, we spend a lot of our days pouring our heart and soul into our businesses. When someone challenges they way we do things or encourages us to change our methods to go out of our comfort zone, it’s tough to receive!

It is even tough for me.

I just put my website out into the Jump Mastermind a few weeks ago and told them to rip it apart! Afterall, they are my target audience. Naturally, the struggle is real to not react and be defensive when we hear something we don’t like. It is a real human reaction many of us have when we are told to change.

They are why I have made recent changes to my own website and for that I am grateful.

A Mastermind conditions you to take it easy. Consider others ideas and think about solutions that you might not have thought about the first time around. It is literally the ‘group think’ and it helps members become better and better each month.

3. Those Who Are “Too Busy”

I tell my coaching clients to replace the words, “I’m too busy” with “It isn’t a priority” because that is really what it means.

We make time in our life for things that are a priority.

If someone isn’t willing to make the time in their life to participate in the group then they won’t be a good fit. They won’t get anything from the group and they probably won’t give anything to the group.

Granted we all have seasons in life. Sometimes we are in growth mode, sometimes we are in maintaining mode. To know which you are in is powerful.

Remember that bonding I told you about? Two local meet ups have already happened in the three months that the Jump Mastermind has been happening. People are connecting so much online that they are meeting up IRL (In Real Life) and learning to care and share on such a deeper level.

Want to know the clincher? These people were IN the free facebook groups, and never got together until the bond they formed in the Mastermind inspired them to.

Pretty powerful, huh?

So Where Does That Leave Us?

Well if you have read this entire thing you are either in one of two camps.

Camp #1: You disagree with this entire article. It might have even upset you. In that case, that’s okay. You have every right to feel the way you do. Let’s just be happy that I have taken the time to spell it out and you know for certain this Jump Mastermind isn’t right for you.

Honestly, it’s no problem for me, as I hope it isn’t for you!

Life is too short.

Camp #2: You are already scanning the page for “where can I sign up?” Thinking YES I need a group of people who GET me, who are DOERS and not complainers, and who will SHOW UP for me. If that is you, you need to go here and sign up.

Grateful

It is tough for me to express in words how much of an imapct this Jump Mastermind has had on so many businesses and personal lives. The privledge of being able to lead this, to spend my time pouring into many people and have them supporting my goal of influencing lives and busineses has been nothing short of overwhelming. So I am just going to let them do the talking for me. Don’t take my word for it. Hear what they have to say below.