Posts

Episode 179: 2020 Predictions in Your Pet Business

As a coach in the Pet Industry, I have the opportunity to work with pet businesses from all over the world at all different stages of their business. Due to this, I’m able to see trends that spread from the starter businesses to the six-figure businesses and identify what trends are being used to help their business growth and what’s simply not working. Thus, every year I write my yearly predictions leading me to the 2020 predictions in your pet business.

2020 Predictions

Biggest Take Away You Don’t Want To Miss

In order to excel in your business, you need to know the 2020 predictions for your pet business. With businesses such as Rover and Wag not going anywhere, the sooner you’re able to adapt, the better. Adapting can mean making educated business investments, getting smarter with technology, utilizing dark social or simply fixing your mindset.

Show Highlights

  • More Educated Business Investments [2:05]
  • Using Rover to Your Advantage [3:20]
  • Get Smarter Using Technology [5:43]
  • Dark Social [7:48]
  • Mindset [9:43]

Links

2020 Predictions

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

Play
2020 predictions

2020 Predictions for Your Pet Business

Each year I set out to write an epic post about what has been changing in the pet industry and how you can take it into consideration when planning the next year coming up.

Last year I wrote about the State of the Pet Industry in 2019 and commented on some major trends I was seeing like:

  • The Consumers Are Changing From Baby Boomers To Millennials
  • There Are A Lot Of Pet Sitting And Dog Walking Businesses For Sale
  • Rover And Wag Have Entered The Room
  • Regulations Are In Full Effect
  • Pet Sitting And Dog Walking Businesses Are Growing At The Fastest Rate Ever!
  • The Use Of Software Is (and Will Continue To Be) at an All-Time High

All of these have proven to be very real and relevant in the way the industry is growing and changing and those who have decided to embrace these trends have been the ones that have grown.

2020 predictions

More Educated Business Investments

I was on the phone last month with a couple who were considering buying a $500K business in a major city and I advised them not to because the workers were all non-compliant. (Also known as…) They were all independent contractors.

After explaining to them the implications that it would mean for their investment, they were in agreement. They didn’t want to gamble their investment on something that could come down the pipeline and hurt them. They didn’t want the high risk associated with independent contractors. Ninety percent of the businesses I get to know with ICs are operating out of compliance.

If you are a business that is growing and scaling – please make sure that you are compliant. A great resource for this is the Pet Industry Coalition. They are a group of tremendous pet business owners encouraging pet sitters to be in compliance with all the major employment laws that are increasingly waving through the country.

 

Using Rover To Your Advantage

Rover isn’t going anywhere. In fact they continue to raise more and more money and they aren’t deflating anytime soon.

It is time to get our heads out of the sand and realize that a real value proposition is important.

via GIPHY

 

Understanding why people pick them is important. We had an astounding discussion about this inside the Mastermind a few months ago with our Hot Seat guest Dan Gingiss, a customer experience guru who really drove home the idea that the reason why Rover is killing it is because of their user experience.

Ask yourself:

1. Does my website click or scroll?
2. Can someone sign up with me and feel like they can check pet care off their to-do list?
3. How emotional is my website?
4. How interactive is my website?
5. Is my website about me or my potential client and their problems?

Re-doing your website is a tough thing. It is hard to get outside your own head and understand what to write for the copy. It is hard to understand what you are selling, what your calls to action should be, what the HERO story is all about. That is why (sometimes) it is important to have someone help you with this. Of course, I have a person for this *wink*

Rover it successful isn’t because their pet sitting and dog walking is so amazing.  It is because their pathway to entry is so easy that a busy mom can do it half asleep in bed at 1am.

However you might agree or disagree with this – the fact remains, this is real life. This is what you are competing against.

Technology.

2020 predictions

Get Smarter Using Technology

I would like to predict that in 2020 business owners will get smarter about the technology they are using in 3 different ways:

1. They will use the technology they have at their fingertips and PAYING for to its fullest advantage. There is nothing more disheartening when a company has technology but only using 20% of its capabilities.
2. Evaluate if the limitations of the technology they are using, and the workarounds they have created are helping or hurting their business and make changes accordingly.
3. Get their entire staff and clientele to adopt the usage of all the technology to help increase their business systems therefor actually reducing some costs.

This really can mean a lot of things. Here are some ideas:

  • Investing in a robust social media scheduler, tracker, inbox, listening, Facebook ad reporting software like Agora Pulse (click the link for two free months)
  • Learning to adjust notifications on your phone. This could be taking all notifications off for every app. Including Facebook and Instagram. It could mean putting it on Do Not Disturb certain times a day. Pausing your email inbox. Creating ring tones for the public vs your contacts or VIPS in your life.
  • Using apps like Itunes to feed your brain while driving or walking. Or apps like Audible or Brain.fm when you want to learn or get in the zone.
  • Charging credit cards only once a week, therefore, cutting down on the time you need to reconcile your books or chase after payments.

2020 predictions agora pulse

The Dark Social

A LOT of selling is going to start happening in what we call dark social. It is all the places where the communication feels private and like the whole world can’t see what you are talking about. This is in the personal DMs, it is Chat Bots, it is Facebook Groups, Stories, and more “private” places on the web. I say that with quotes because simply put, anyone can screenshot anything these days – but this false sense of privacy allows brands to become more personal and approachable.

I have seen this work in the pet industry. I know a lot of sitters who text their clients. It is happening through their pet sitting software, through the phones, What’s App, and sometimes their business pages.

I also see sitters creating Facebook groups for their communities and the ones that are killing it are when it isn’t about their company and about their community. In fact, I fly around the world talking about how to build communities online. Did you know that? Follow me on Bella Vasta to see that stuff in my Instagram stories.

If you want to learn more about it, Jessika Phillips who hosts Social Media Week Lima in Ohio every year is a great person to learn about this topic on Dark Social and what to expect.

 

Mindset Is Going To Sink or Swim Many Businesses In 2020

I feel like my prediction that there would be a lot more buying and selling of businesses this year came true. I know a lot of people who sold this year.  Now that it has started, I feel like others are wondering or starting to think about selling their own but about to get a rude awakening. They are going to realize that their business ISN’T worth as much as they thought and their mindset needs to shift.

That is the hard truth. Love me or hate me for saying it.

 

You see, whether you think you want to sell your business today or in a few years from now – you need to shift that mindset that the business isn’t a part of you. It is a separate entity from YOU and you need to build it that way.

Years ago, the best thing I ever did was to read this book The E-Myth Mastery. After reading it, I started building a business worth buying. I did was successful and then sold my business for top dollar in two weeks. No joke.

We are actually starting a book club: The E-Myth Mastery in January and you’re welcome to join us if you want to understand just why many small businesses don’t work and how to build a business or value that someone would want to buy one day.

Back to mindset…

If you are a business owner, you need to work on your mindset every single day. Being a business owner means that you need to be a visionary. It means that you need to always be looking up… positive, and see what is ahead.

If you feel buried, stressed, overwhelmed, we NEED to get you out of that. It is no way to live or build a business.

If you can’t wrap your head around the fact that you are the visionary you won’t grow. You are the leader. You are the one who has to solve all the problems (and the key is to not be solving the same problem over and over again) and make the decisions, the speed at which business is rising, or will eat you alive.

Allow me to explain.

If you don’t make decisions – that leads to anxiety.

If you don’t feel like you are growing personally or professionally – that typically leads to depression.

If you don’t show your community that you are a leader…

If you don’t show potential hires that you are a leader…

If you don’t show your clients and your staff that you are a leader…

 

They will be distracted by the next shiny object and the loyalty will be out the window.

In 2020 I predict that enough pet business owners are going to say enough is enough and they are going to do what they need to rise above it all.

They will seek out:

  • Accountability
  • Self Development
  • Invest in people and processes to help.
  • They will create a vision and achieve it.

These are the elements that help all business owners. No matter what industry you are in. I get to see this success happen every day in the Mastermind where we provide our members with all of this.

I want you to really think about why you are doing this. This might be tough for someone you to hear but if you are doing it only for the pets … and haven’t gotten anywhere in the past few years – (still have the same problems in your head, challenges in your business) – it just might be time for you to sell to someone who is ready to take it to the next level.

I know you didn’t start this business to be buried or in bondage. Please think about your WHY –

Maybe it might be better to just go work for someone else? That isn’t giving up but giving in to what will bring joy and happiness to your life. It is saying yes to yourself and taking control of your life. I hate to admit it but there are some people I see in the Facebook Groups who really have no business having a business mostly because their mindset has stalled out years ago.

As a coach, I can typically tell who will be successful within the first 15 minutes of talking to them. They have different lingo about them. They talk and think successful. They look towards the future. They see problems as challenges and failures as lessons. They don’t discourage easily and they are always learning and growing. They are the epitome of the person who knows that the windshield is larger than the rear view mirror.

How someone takes on problems, challenges, and how many times they are solving the same problem over and over again will have a direct correlation whether they are successful or not.

 

What Are Your Predictions?

So I want to hear back from you! In the comments below tell me about the trends you have been seeing. Or the struggles you have been reading about. What do you think is going to change in the next year (or even decade?). I would love to know your predictions. These are my best guesses based off what I hear from all of you around the world. But that doesn’t mean it is the gospel. Do you agree? Disagree? Have other ideas? Let me know below, ok?

 

Resources:

Liz Illg Headshot

Episode 175: How Your Pet Business Systems Save Your Profit

I want you to think of all of your pet business systems. Now, think about a time where maybe you told your staff to do something and gave them all of the direction needed to do it but for some reason, they didn’t do what you wanted them to do. Do you know what caused the problem?

Today I brought on a very special guest, Liz Illg, to share the importance of systems and processes for your pet business.

Liz is the Owner of Puff & Fluff Grooming and Pet Sitting with five locations in Phoenix area. Not only has Liz turned her passion for animals into a thriving business, she is an expert when it comes to creating an environment of growth for your business as well. In fact, as an Operational Strategist, Liz specializes in working with small business owners and entrepreneurs. She can assist with everything from streamlining systems to creating manageable training and operational manuals. Liz received her Bachelor’s in Business from Arizona State University and her Master’s in Education from Northern Arizona University.

Liz Illg Headshot

Biggest Take Away You Don’t Want To Miss

If you’re ever going to grow your business, you need more than an Employee Handbook and Training manual. You need business systems and processes. You need a step by step how-to on how to complete each individual tasks that you do every day. It’s not as easy as telling your staff to do something. In order for it to be done correctly and the way you want it, you need to tell them exactly how you want it done.

You want to engage your employees and feed into them.

Show Highlights

  • How Liz was able to expand her business from 1 storefront to 5 [2:15]
  • Switching your mindset from blaming others to recognizing your own downfalls [7:20]
  • The difference between an Employee Handbook and Training manual and having processes and systems [9:33]
  • The strategy behind the processes [14:01]
  • Tone and Style of writing [23:30]
  • Why is the process never complete? [29:33]
  • What does it look like to work with Liz? [32:45]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

 

Want More Liz?

If you LOVED hearing from Liz Illg, you can hear more from her in the hour long training she did with our members last summer. She has already transformed a lot of their businesses when they hired her. It works! 😉 

 

Join Jump Mastermind

Play
relationship marketing

Episode 159: BEST OF BELLA: Relationship Marketing & Buyer Personas With Jessika Phillips

Today for the Best of Bella series we are replaying Episode 120 with Jessika Phillips. She runs a multi-million dollar marketing firm where her major platform is relationship marketing and at the end of the day as small service providing businesses in our communities it’s all about the relationship. Jessika really leaves you with a lot of nuggets to think about that you can use in your business today, you don’t want to miss this one.

 

relationship marketing

Show Highlights

  • Who Is Jessika Phillips? [3:00]
  • How do I get started with relationship marketing? [7:30]
  • How do we tie in relationship marketing with buyer personas? [15:30]
  • What does a relationship marketing plan look like and how do I know if it’s working? [20:00]
  • What should we be doing on social media to start implementing relationship marketing? [26:00]
  • Describe your FREE social media toolkit? [27:15]

Original Show Notes

Jessika Phillips helps people master Relationship Marketing and as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.

Biggest Takeaway You Don’t Want To Miss

  • When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.relationship marketing

 

Special Offer

 

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Play
instagram secrets

Episode 158: BEST OF BELLA: Instagram Secrets For Your Pet Business With Jenn Herman

Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book “Instagram For Business for Dummies” and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her.

instagram secrets

Show Highlights

  • Who Is Jenn Herman? [2:25]
  • Why Do I Need Instagram In MY Business? [4:30]
  • What Are The Different Ways Consumers Can Use Instagram? [6:55]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [10:25]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [13:10]
  • Should You Always Use A Location Tag? [17:25]
  • What Kind Of Strategies Can I Use For Hashtags? [18:25]
  • How Often Should You Post On Instagram? [26:20]
  • Why Should I Have A Kick-Butt Instagram Page? [29:20]

 

Original Show Notes

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
Play
Jump Mastermind

The Journey Of Discovering The Right Person For The Jump Mastermind Group

Being around a bunch of people where you can share your ideas, learn, and really bond can prove to be incredibly life changing for any pet business.

I saw a need for the free pet sitting facebook groups I run.

People wanted to feel closer to one another where they could bond and really know exactly who was in the group.

This sort of closeness transforms businesses because when people can feel free to share openly and honestly without fear, true business and personal growth happen.

I see it all the time.

Jump Mastermind

The Problem I Needed To Solve For Pet Sitters:

People would direct messaging me explaining that they wish they could share in the free group but they didn’t feel comfortable because:
…they didn’t know who was reading.
…they didn’t know if it was going to be screenshot and publicized.
…they didn’t want to be judged.
….they were afraid what others would think.

Plus they really wanted to build their business and wanted to know how and not just in one post. They needed someone to help hold them accountable. They were hungry and ready to work.

They were also ready to invest in their own success.

They knew that the free groups, while sometimes good, only gets you so far. They knew that in order to be in an elite community where people are showing up and are caring about one another’s success, pushing together, that they would have to invest their time and money.

When this investment happens a lot of the bickering, drama, and failure to follow through on tasks or goals goes away.

 

When I decided to launch the Jump Mastermind group, I knew I needed to take my own advice and:

Defining My Audience Was A Must.

I also realized that people joining would want to know that “hey these are my people!” I know they would want to feel comfortable sharing, know that others had the same type of business and it would feel so comfortable

…almost like a family.

I didn’t want it to be a free for all where just anyone with a bank account could join.

There had to be a bit of exclusivity.

The most obvious qualification stated at the top of the Jump Mastermind landing page says that business needs to be making at least $50K a year.

I settled on $50K thinking that by this time, one would already have a website, clients, and are up and running. They also might be on the verge of having staff and just need that support.

Or they might already have staff?

I needed to set the bar at a qualification where we didn’t just get watered down with a bunch of Wag and Rover sitters. I also didn’t want a bunch of people who were constantly spinning their wheels “too busy” to make any progress.

But I have to be honest with you.

I actually had some really incredible people who are making things happen in their own business who haven’t yet reached this $50K threshold.

Their value wasn’t defined by their revenue.

It was actually defined by their mindset.

I have come to realize that mindset and participation is actually more important and any dollar number.

 

But Bella Doesn’t Care About Small Business…

It has been tough taking this type of stance with the Jump Mastermind. I have been told, “Bella doesn’t care about small businesses” which really couldn’t be further from the truth. If I didn’t care, I wouldn’t have 350 blogs and 200 videos free to the world!

I have also been bad-mouthed inside some ‘not so secret’ Facebook groups. For posting videos and blogs on my own Jump Consulting facebook page and saying things like “If you aren’t growing, then your dying!”

 

 

It hurts to read these things, but then I remember these aren’t my people. They aren’t the type of people who have been flooding the Jump Mastermind.

I learned a lesson.

The very reason I set out to define who is right for this Mastermind was glaring back at me as my loyal friends sent me screenshot after screenshot of the Bella Bashing that was taking place.

The lesson was mindset.

Mindset is the most important thing to ALL business success so it should be a cornerstone of the Jump Mastermind.

Additionally, I realized that I have an enormous responsibility to the group, or the “Jumpers” as some of them lovingly call each other, to make sure that the quality of people in this group stays at the cream of the crop!

To make sure that people who would write things like the above never end up in the group.

Side note: To the point of the screenshot above…I would never, ever, try to convince anyone to become a member. The group isn’t about that. It is like working out. I can’t make you work out. You have to WANT to do it! 😉

I Learned, Not Everyone Is The Right Fit And $50K Isn’t The Barrier:

It is the right mindset. Mindset is everything.

One of my favorite mentors says to write and talk about who is NOT a good fit for what you’re doing, and thanks to this interaction I have 3 ways detailed below.

 

3 Ways To Know Who Is Not Right For The Jump Mastermind

 

1. Those That Don’t Want to Grow:

If you aren’t growing, you are dying.

It is literally a science.

You can’t change that.

Also, you really become the people you hang around. Have you ever asked yourself and took inventory of who are you spending your time with?

As pet sitters and dog walkers, it is TOUGH. We are either around pets all day or alone!

Have you thought about how intentional or unintentional you are about who you surround yourself with? Are they pouring into you or sucking you dry?

Any successful person I know has always been surrounded by people of the same mindset pushing them to be better.

And the clincher?

They typically meet with them on a regular basis.

2. Those That Don’t Want to be Challenged:

This is a really tough one.

As business owners, we spend a lot of our days pouring our heart and soul into our businesses. When someone challenges they way we do things or encourages us to change our methods to go out of our comfort zone, it’s tough to receive!

It is even tough for me.

I just put my website out into the Jump Mastermind a few weeks ago and told them to rip it apart! Afterall, they are my target audience. Naturally, the struggle is real to not react and be defensive when we hear something we don’t like. It is a real human reaction many of us have when we are told to change.

They are why I have made recent changes to my own website and for that I am grateful.

A Mastermind conditions you to take it easy. Consider others ideas and think about solutions that you might not have thought about the first time around. It is literally the ‘group think’ and it helps members become better and better each month.

3. Those Who Are “Too Busy”

I tell my coaching clients to replace the words, “I’m too busy” with “It isn’t a priority” because that is really what it means.

We make time in our life for things that are a priority.

If someone isn’t willing to make the time in their life to participate in the group then they won’t be a good fit. They won’t get anything from the group and they probably won’t give anything to the group.

Granted we all have seasons in life. Sometimes we are in growth mode, sometimes we are in maintaining mode. To know which you are in is powerful.

Remember that bonding I told you about? Two local meet ups have already happened in the three months that the Jump Mastermind has been happening. People are connecting so much online that they are meeting up IRL (In Real Life) and learning to care and share on such a deeper level.

Want to know the clincher? These people were IN the free facebook groups, and never got together until the bond they formed in the Mastermind inspired them to.

Pretty powerful, huh?

So Where Does That Leave Us?

Well if you have read this entire thing you are either in one of two camps.

Camp #1: You disagree with this entire article. It might have even upset you. In that case, that’s okay. You have every right to feel the way you do. Let’s just be happy that I have taken the time to spell it out and you know for certain this Jump Mastermind isn’t right for you.

Honestly, it’s no problem for me, as I hope it isn’t for you!

Life is too short.

Camp #2: You are already scanning the page for “where can I sign up?” Thinking YES I need a group of people who GET me, who are DOERS and not complainers, and who will SHOW UP for me. If that is you, you need to go here and sign up.

Grateful

It is tough for me to express in words how much of an imapct this Jump Mastermind has had on so many businesses and personal lives. The privledge of being able to lead this, to spend my time pouring into many people and have them supporting my goal of influencing lives and busineses has been nothing short of overwhelming. So I am just going to let them do the talking for me. Don’t take my word for it. Hear what they have to say below.