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Navigating Social Media

Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith

We’re taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

 

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Navigating social media Mari Smith

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]
  • How to FOCUS for success [7:45]
  • Creating meaningful relationships on Facebook [10:50]
  • New business skills that everyone needs [14:10]
  • Benefits of setting up Facebook Groups [16:30]
  • Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

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Joey Coleman

Episode 154: BEST OF BELLA: Customer Experience With Joey Coleman

Bella chose this episode to be part of the Best Of Bella series because it is with Joey Coleman. She first saw him live at Social Media Marketing World 2017 and his presentation skills blew her out of the water. Without further ado, she wants all of you to experience Joey and his First 100 Days methodology.

Pet Sitting Customer Experience

Show Highlights

  • How has Joey done and accomplished the things in his life? [4:40]
  • What is the First 100 Days methodology? [8:10]
  • Is there a direct correlation between telling stories and solving problems and value? [12:50]
  • How can business owners create a meaningful customer experience? [15:00]
  • How can employees get involved? [28:45]
  • Where can everyone find and connect with Joey? [30:50]

Links

customer experience

Original Show Notes

On this episode, Bella catches up with Joey Coleman, Chief Experience Composer of Design Symphony. They talk about things you can do as a business owner to create a meaningful customer experience like:

  • Sending personalized gifts to your customers seemingly at random.
  • Sending handwritten notes thanking them for trusting you with their fur baby.
  • Keeping track of simple things like the pet’s birthday and sending acknowledgments.
  • Doing a monthly quick check of the pet (for any issues).
  • Giving the pet a bath unexpectedly.
  • Sending quick personalized videos of you and the pet to the client.

For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.

His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.

As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention-grabbing customer experiences.

He works with companies ranging from small VC-funded start-ups to large Fortune 500s, with hundreds of mid-size businesses in-between.

Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can’t talk about publicly.

His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.

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hiring

How To Stop Asking The Wrong Interview Questions At A Dog Walking Interview

Picture this…. You are all excited about this new hire you just brought onto your team. They have worked at a dog rescue as a volunteer for over five years. They have three dogs of their own. Their husband makes all the money and has the health insurance and their kids have almost graduated high school, with one in college. This new hire seems like a dream come true.

And then, she becomes demanding her second week on the job. She only wants certain clients and only want to work certain hours. She doesn’t like cats, only dogs, and she always has an opinion on the way you do things.

This new hire, that you were so happy about, is now a thorn in your side. You have no idea how to actually pull out this thorn and you have to constantly watch out that it doesn’t prick you deeper. In reality, you just wish she would quit. Eventually, the resentment grows and you feel like a hostage in your own business. Does this sound familiar?

Ever wonder what actually happened? How did she go from the perfect during the interview to a witch in just 14 days?

I see this all the time. Even I have been guilty of allowing it to happen on my own team. I can’t stress how important it is to streamline the hiring process in a way that is always being perfected. To create an image in your mind, let’s call it the gauntlet…

Interview

The Hiring Gauntlet

I think it is important to keep in mind that when you start the hiring process it isn’t about you being on your high horse and having people beg to work for you. Just as it doesn’t work that way on a first date, it certainly isn’t that way during an interview. The interest has to be mutual.

Looking for people to work for you is very similar to looking for clients. You have to appear attractive and appeal to your avatar. You have to understand why they are looking for a job, what value you offer, and why they should pick you over, let’s say, Rover, Wag, or any other company.

Is it possible that your own bias got in the way because your interview process is failing you? Are you blaming it on the job market or your area? I got news for you… unemployment is at an all-time low right now – so you can blame it on whatever you want but the truth of the matter is that excuses aside you must figure out how to systematically overcome this hurdle.

The process of interviewing should not be off-putting. The initial communication shouldn’t be an application or a long list of questions. If you do this, you will decrease your chances of getting people interested in the job and therefore your conversion of the people who look at your application to those who actually apply would be under 10%.  You should always be aware of your conversion rate – it will directly tell you how attractive your hiring ad and process really are. You will learn to tweak it this way.

Interview

If You Want To Be Attractive Here Is What I Suggest You Do:

1. Have a hiring ad that talks directly to your avatar in real human language. If you are lost on what I mean by this, I have a free 3-hour training you can watch here.

2. Have under five initial knock-out questions. For example, you can qualify the area they live in, ask them how much they are looking to make or find out their availability. The hundred other questions that I know you want to ask really don’t matter at this stage in the game. How many people do you meet these days who do NOT have a smartphone? This isn’t 2005. 🙂

Once you have qualified the right type of people to be in your hiring gauntlet now the hard work begins. However, if you have software to help you with this, you won’t ever have to think of what to say again and again because it is as easy as pressing a button to move them from Phase 1 to Phase 2.

This stage could be three open-ended questions. Where they have to describe what they would do. Or, you can have it as a multiple choice. But the toughest part for you is to create these questions. Here is what I mean.

Value-based vs Skill-based Questions.

Would you agree that if you don’t like dogs, you wouldn’t be applying for this position? Would you also agree that we can basically teach people how to walk a dog, scoop cat litter, and feed the pets? If we can agree on that, then we really need to focus more on the VALUE-based questions.

Let me give you an example:

Let’s say that you value treating others how you would want to be treated. How can we test for this? One way might be an open-ended question like:

You are walking home from going out to dinner. There was too much food so you are carrying a to-go box with you to save for lunch the next day. You stop at a corner and a homeless woman engages with you and asks you if you can spare any change so she can buy something to eat. What do you do?

1. Pretend you don’t hear her and keep walking. There are homeless people everywhere.
2. Tell her you don’t have any cash on you.
3. Give her money from your wallet.
4. Give her your leftovers. If they were good enough to take home, they are certainly good enough for her.

You would have to decide ahead of time which is the right answer for you and which is the TOTALLY wrong answer for you based on your values. Now, of course, one question can’t give you everything you need to know about a person so certainly you will have to ask more questions. Perhaps even testing the same thing, but knowing the RIGHT questions to ask is huge.

How do they take feedback? Are they adaptable?

I want you to watch this short clip of Trivinia Barber of Priority VA. She was our guest expert for the training we had in June about delegation. Listen to what she says about asking questions, role-playing, and feedback. Can you incorporate this into your business?

 

This is a great example, showing how the ability to adapt to situations could help give you insight into your applicant’s ability.

Stop Asking The Wrong Questions:

Ever since pet sitters started interviewing I’ve seen the same questions come up again and again.

“If you walked into a home and there was poop everywhere, what would you do?”
“If you walked into a home and the dog looked like he was in distress, what would you do?”

All these questions are something you would train the employee for. You would tell them your protocol. Typically the first step is “call the office.”

If you can ask the right questions before you hire people… how much better hires will you make? Would you have to let people go after two weeks? There is always room for improvement and this task is never 100% perfected. Maybe what I said here helps ignite something in your system that you can test. Perhaps you want to know more of what Trivinia said or wish you had software to help you with all of this?

Well in true Bella fashion I will never give you more problems to solve, so you can:
1. Join the Mastermind to watch the entire 1 hour training with Trivinia and 15 other high-level experts we have had over the past year.
2. Grab your trial of JazzHr, 50% off, my hiring ads, and knockout questions here.

Just ask yourself… Am I asking the right questions to understand this person’s values? You need to hire for attitude and train for skill.

Jump Mastermind - Interview

What Happens To Your Business When You Join A Mastermind?

So many relationships have been built and broken on missed or targeted expectations and joining a mastermind is no different. When you join a mastermind you should know exactly what you can expect from the group, the leader, and what is expected of you. To make sure that everyone has a positive experience, we have to understand that expectations are a two-way street.

What Do I Need To Do For The Group?

Mastermind

Show Up

As a member of a mastermind, it is important that you show up, ready to listen, be challenged in your thinking, and receive constructive criticism. Simply attending the predetermined meetings can change your experience of the group and it is important for you to be present so you can ask questions, get help, and give help to your fellow members.

Homework

It is also important that you do your homework. Typically at the end of the meetings, you are asked what goals you have for the next meeting and you either have completed it or you haven’t. It is this simple task that helps you practice creating goals and gives you small wins each week when you accomplish your goals. It also shows group members that you are serious about your business and want to move forward.

Encour

You may or may not be the “smartest” one in the group, but know that your opinion, support, and advice always matters. Be sure to show up not only to get help but allow yourself to encourage other members. Your encouragement or confirmation of an idea they have could change their entire outlook! Don’t sell you or your fellow members short.

What Should I Expect From A Mastermind?

Learn From Others

You can expect that people will come from different backgrounds and business practices. Just as you will learn what you CAN do, a mastermind is also an opportunity to learn from others’ mistakes. Sometimes when you’re sitting in on one of your meetings you’ll hear a story about a fellow member who went through a really tough time with a topic you’ve been struggling with and came out victorious.

Let’s use raising prices as an example. You learn from a fellow member that they had all the same fears you had before they raised their prices. Maybe they even said exactly what you’re thinking, “I’m afraid my clients will get mad and I’ll get angry emails or lose clients”.

Then you learn that they were SHOCKED they didn’t lose any clients. Or the one client who left was a client that always complained and they really didn’t like them anyway.

Seeing how other people have faced the same challenges you have and what the outcome was will help give you the confidence to be the incredible business owner that you are. There is a lot of power in knowing that you aren’t the first one to have gone through it. And if the worst happens you have an entire group of people to support you and help evict that negative self-talk that tends to creep up when we are alone in our thoughts.

A mastermind will support you and give you ideas in a way that is empowering, useful, and often proven methodologies.

Long-term Relationships

In most masterminds, you can really rely on having long-term relationships with the members.  It often isn’t a fluid group where there is a revolving door of people coming and going.  The group typically has members enter at a certain time and the group forms together.  People bond and feel a closeness that you don’t feel elsewhere because the intimacy grows as you face struggles head on and cheer each other on.  It’s actually quite powerful and why the group bonds together because they are all vested in each other.

Long-term relationships allow consistency with members and encourage the bonding of the group. People tend to be quite open about their finances, fears, and dreams so they can be better understood in the group and therefore better supported.  There aren’t many other places where a business owner can feel comfortable opening up without fear of competitors seeing, being judged, or feeling inadequate. Masterminds expect you to be vulnerable and comfort in doing so happens because of the long-term relationships created.

Celebrations

Just as a mastermind will be there to get you through the hard times, it’s equally as important that they are there to celebrate with you when you have achievements. Arguably, they are the only ones who really know how much work and guts it took you to make that achievement and you can expect them all to cheer you on through each one.

Episode 151: BEST OF BELLA: Interview with a Small Business State Auditor

This episode is part of the “Best of Bella” series. Bella chose this episode with a former state auditor as one of the best, because she loves being able to bring unique experts to you. If you missed this episode the first time around you’ll be pretty surprised by what you hear.

Interview with a state auditor

Show Highlights

  • Who is Katrina Kadyszewski? [4:10]
  • How does interpretation come into play with auditors? [6:20]
  • Which documents should you have when being audited? [10:55]
  • What is the goal of an auditor? [15:20]
  • Should you get your lawyer or CPA involved when being audited? [17:15]
  • How are businesses chosen for audits? [22:40]
  • How far back should you be keeping records? [24:45]
  • What is the VCSP (Voluntary Classification Settlement Program)? [26:00]

Interview with auditor Best of Bella

Original Show Notes

In this episode of “Bella In Your Business”, Bella talks with Katrina Kadyszewski, a former state auditor with the State of Connecticut.

Katrina has over 16 years of experience working in a variety of financial positions. She started in the brokerage industry with a Series 7, 63 and 65 and life and health license, and then transitioned to audit work for the CT Department of Revenue Services. She then left to support small businesses in their efforts to get organized for expansion.

Katrina spent 3 of her almost 8 years with the CT Dept. of Revenue Services in the Business and Employment Tax Audit Unit, focused primarily on payroll tax issues. The last 5 years she has worked as a Corporation Tax auditor, traveling across the US auditing largely Fortune 500 companies.

Main Topics

Bella and Katrina first discuss a big controversy in the pet sitting industry, which is misclassification of employees as either independent contractors or employees. Katrina outlines some key indicators that auditors look for in making that determination:

  • Is there an actual contract between you and the contractor?
  • Are your payments to them regular in nature?
  • How much control do you have over them with regards to work hours, uniform, training, etc.?
  • Do they offer the same services to other companies through their own business?
  • Are you providing them all the tools, training, and supplies they need?
  • Basically, consider how loose is the relationship?

They also discuss why they think business owners are so apprehensive about audits, what documents a business owner should have at their disposal if they are being audited, and whether business owners should take their lawyer and accountant to the audit. Katrina also gives some insight into what triggers an audit.

Resources

There are resources out there to help small business owners. Katrina and Bella suggest a few, like the IRS’s  20-factor test to help you determine employee or independent contractor status and amnesty programs that exist to help encourage business owners to make the right switch.

Have you ever been audited? Want to hear about pet sitters who have been audited? I have interviewed a handful and reported about it all here.

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