Tag Archive for: pet sitting businesses

Plan for the holidays

Episode 308: What Every Dog Sitter Needs To Know For The Holidays

plan for the holidays

It may be September, but the best thing you can do to save yourself time (and sanity) is to plan ahead for the holidays.

Plan what business will look like, and how much or how little you are wanting to take on. Then prioritize everything. Right now you may be so swamped that the thought of planning for the holidays sends you into overdrive, but stick with me.

Are you wanting to take a holiday trip to the cabin? Maybe a tropical vacation to the Bahamas. Spend more time with those who are most important. Prioritize what is important first and plan accordingly.

This week I am breaking it down for you, giving you the exact tips you will need to plan for the holidays . After all, it is the season to be jolly, not stressed.

Biggest Takeaways

  • 1:22 Big rocks first 
  • 2:20 Batch social media content 
  • 4:10 Set goals 
  • 6:30 Down time for yourself 

Recommendations

Are you stuck in your marketing? Tripping up on the newest changes and trends? Maybe doing better in marketing is one of your goals. While you plan for the holidays, plan that your content will be the driving force of your business. And potential clients will want to see trendy, professional, content that stands out from the others. Doors are opening for Better Marketing With Bella, where we have professional content branded for you and your business for 6 months. You can’t afford to miss out on great marketing.

A Valuable Lesson For A Happier Life

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

a successful business

Episode 307: Want To Drive Your Business Into The Ground? Do These 3 Things Every Day

A successful business

Sometimes we think we know all the right things to do to have a successful business.

But the truth is, we are not always at our best. Certain things we think or do are causing us to drive our businesses into the ground.

This week I want to make you aware of these things. Because if you are aware, you then can see what you are doing wrong and adjust correctly to get your business where you want to be.

All the stress you feel and hold from your business will show in your business and attribute to a downfall. This week I give you 3 things you may be doing every day that is running your business into the ground. And how to change it to have a successful business.

Biggest Takeaways

  • 1:54 Generic website 
  • 3:45 If you want it done right, you gotta do it yourself
  • 5:08 DIY everything 
  • 6:22 Place of scarceness

Recommendations

Can you remember the 5 year goals you set for yourself back in 2017? What about even the 1 year go you set this time last year? Chances are, you may not even remember what they are, let alone if you obtained them! 90 days goals are what we practice in the Mastermind group. It allows you to fully emerge yourself in your goal and visualize yourself there. Thinking about where you will be in December versus 3 Septembers’ from now, gives you a realistic timeline to achieve t successful business Join a community of doers ready to help you achieve the goals you are working so hard towards!

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

build a thriving business

Episode 306: I Have 20 Years Experience In The Pet Industry. Here Are 3 Ways To Cultivate A Thriving Business

20 years of experience in the industry comes with a whole bunch of advice and some ideas of what not to do. If you are looking to build a thriving business you not only need to know the correct steps but the right mindset to get you there. Today, I hope you don’t take this lightly, and learn from my mistakes and triumphs. Building a thriving business begins and ends with you, your mindset, and your willingness to make it happen.

Today I am bringing to you 3 ways you can build a thriving business that you may not have thought of, or may be afraid to try. Either way, if this episode resonates with you, it was meant for you. I thrive from seeing my clients thrive in their business and today I am sharing with you how I achieved the success I have today, so you can too.

Biggest Takeaways

  • 4:13 Become best friends with fear
  • 7:15 Build your team 
  • 10:05 Surround yourself with good people 
  • 16:36 DM Me! 

Recommendations

Negative energy surrounding you and your business will only hold you back from being able to build a thriving business. There are people right now in the Mastermind group that are doing the things you are truly dreaming of. If you feel alone in your business, I urge you to check it out and find the positivity that you have been missing. Years of questions answered a community of strength and positivity and a place where you are always surrounded by good like-minded people. To build a thriving business, you need to surround yourself with an energy that matches that.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Stand out from the competition

Episode 305: 8 Ways To Stand Out From Your Pet Sitting Competition  

Stand out from the competition

Your hope as a business owner is to stand out from the competition and entice clients to choose you to work with, right? But you need to do just that, stand out! When there is a plethora of pet sitting or dog walking businesses to choose from, what sets yours apart from the rest?

But do you know the right things you should be doing to stand out from the competition? Do you know what your website should look like and include? Or how about the type of relationships you should build that your competition probably isn’t doing.

When you know the right things to do to stand out from the competition, business will grow and succeed. This week I fill you in on 7 ways to stand out from your pet competition, with a bonus tip!

Biggest Takeaways

  • 1:58 Beautiful Website 
  • 3:58 Show and Tell website 
  • 5:35 Anticipate questions
  • 7:07 Do as you say and say what you mean
  • 9:52 Genuinely figure out how to follow up
  • 11:56 Be real on social media 
  • 13:17 Real face-to-face relationships with community leaders
  • 13:56 Bonus! Veterinarian endorsements 
  • 16:45 Doors opening up soon.. 

Recommendations

Planning ahead is the biggest strength when it comes to running a successful business. In Better Marketing With Bella, planning ahead has never been easier. With 6 months’ worth of marketing content created for you, you get to focus on growing and scaling your business. Better Marketing With Bella stands out from the competition while keeping you on track with your marketing needs. Doors are opening soon for 2023!!

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Hiring Questions

Episode 304: 4 Hiring Questions To Separate Good From The Great Pet Sitters


What if you knew the right questions to ask that would separate the good, from the great employees? Asking the right hiring questions when searching for employees can weed out ones who may not be the right fit for you or your business. But how do you know what questions to ask?

The hiring process shouldn’t be a stressful situation that ultimately leaves you empty-handed a few months down the road. You are spending your time and resources trying to find those great employees who will help you grow and scale your business.

This week I am speaking from my many years of expertise and giving you the four hiring questions to ask that will separate the good from the great employees you are looking to hire. What would it mean to you and your business if you found the right employees from the start, rather than wasting time training those who aren’t going to work out?

If hiring the hiring process has left you frustrated or starting over multiple times, this episode will help you head in the right direction.

Biggest Takeaways

  • 4:16 Did you ask the right questions? 
  • 6:38 What would they do in a sticky situation?
  • 8:47 The “drink test”
  • 9:57 What does this job mean to you? 
  • 12:20 How long can they predict their current availability 
  • 14:55 How much do they need to make a month?
  • 16:37 Free Avatar class
  • 9:08 Jazz HR 

Recommendations

Imagine easily knowing how to find and hire the right candidates. If you are looking for help writing a killer job posting or even how to attract the right candidates, I have put together a three-part training series that helps you ask the right hiring questions and get the employees you are looking for. Head over to joinjumpconsulting.com to see if this is the answer you have been looking for.

FREE Jump and Scale Class

Jazz HR

Better Marketing With Bella

Bella Vasta Instagram

Business mindset

Episode 300: 11 Mindset Hacks To Take Your Business To The Next Level







Your mindset is going to get you everywhere or keep you exactly where you are at. As we publish this 300th episode, I am talking to you from my heart, as I always do on the milestone episodes. This time is it all about what you are saying in your own head. HOW to scale this business is the easy part. It is the MINDSET that is the tough part. When “bad” things happen, or you “fail” what is your reaction or response? Is it something that will turn it into a positive that you can stand strong on or something that holds you down and prevents you from growth and momentum?

Today, I am going to give you 11 Mindset Hacks to take you to the next level. These are all ones I have used myself. I have been posting them weekly on my Instagram, as I know some of you save them for inspiring quotes. It is my hope that this episode makes you uncomfortable enough to challenge your thinking so you can think clear enough to push to your next goal.

Thank you for listening to 300 episodes.

Biggest Takeaways

  • 8:00 11 questions to shift your business mindset
  • 10:30 Responding or reacting 
  • 12:15 What can I learn from this 
  • 13:22 The only person you can control is yourself
  • 17:31 I have something valuable 
  • 18:55 Shine my light 
  • 21:53 I need a goal, mentor, and bite sizes
  • 23:46 I am unique 
  • 27:11 Building a team is necessary
  • 29:29 Why does it affect me? where does it come from? what needs to be healed?
  • 31:31 Personal life mirrors your business

Recommendations

Shifting your business mindset can be one of the greatest tools to achieving success in your business. I have brought 300 episodes to you filled with information on how to hire, generate more sales, and even how to choose your software. But if your mindset isn’t in a place of positivity, you will sink the ship with your thoughts alone. Surrounding yourself with people who help you grow rather than hinder you, sets the tone for positivity. The Mastermind group is a community of like-minded business owners cheering each other on and leaning on one another when help is needed. If you are looking for a place to grow, this might be the community you have been looking for.

For more pet sitting and dog walking podcasts, check out Pet Sitter Confessional

Bella Vasta on Instagram

Employees, Blogs, & Daily Operations!

If I’ve Taught You Anything…Episode 200

Running a Business Through Divorce or Major Life Changes

Birthday Special!

Software tool

Mastermind

Episode 299: Is Your Pet Sitting Software Working For Or Against You?

Jodi came to me wondering how she could get more clients. We took a look into her systems and found out that the way in which she is having people sign up was stopping the sale from happening. She was having to send UN and PW to a new user and while they were waiting for that to happen, they were finding other solutions.

Her software was working against her.

When you compare Jodi’s sign up to Rover, the potential new client was able to sign up quickly and check off PET CARE for their trip to Cancun and be done with it. With Jodi, they were left wondering if she received their info and what the next step was.

Her software was working against her.

So much, that every year in the Mastermind, we actually go through five members’ websites and sign up. We time how long it takes to sign up and if there are any spot points. There are some very popular software out there that actually STOP the sales process.

Today, we are diving deep into ways that your software might be working against you. My goal is to make sure that your software is an asset to your sales process and not a liability.

BTW – As I wrote these notes…. I wonder if anyone actually READS them. Will you send me an email to bella at jumpconsulting.net and let me know? Ok, onto the epsiode! 🙂

Biggest Takeaways

  • 3:29 Don’t Overwhelm your client 
  • 4:00 Mastermind guide about how to use software
  • 4:40 Important aspects of how to choose pet sitting software
  • 5:28 Simple is better
  • 7:53 Free tool for finding software 
  • 8:19 GPS importance
  • 8:56 Quickbook integration
  • 13:19 Screenshots on your website 
  • 14:30 Big Surprise!

Recommendations

If you find yourself google searching “how to choose a pet sitting software” then my newly developed (free!) software tool is for you. Head over to jumpconsulting.net/software and choose five top features that are most important to you and your business. From there it will generate a list of recommended software to try out. This takes the work out of researching many different software systems to help you and your business run smoothly.

Bella Vasta on Instagram

Why Rover Is Beating The Professional Pet Sitter

Software tool

Mastermind

How to use an SOP for your pet sitting business

Episode 295: How To Use an SOP for Your Pet Sitting Business

Does the thought of creating an SOP for your pet sitting business leave you feeling overwhelmed? Or have you hired an office manager but had that completely blow up in your face due to the lack of an SOP? Or even worse, take the route of starting to create one, just to end up with an unfinished mess of documents that serve the business no purpose.

While it may sound intimidating, an SOP will make everything run much smoother.

SOP For Your Pet Sitting Business

An SOP is a Standard Operating Procedure that is essential for making sure all of your operations are carried out in a consistent and efficient manner.  By having an SOP in place, everyone on your team will be following the same procedures and guidelines. This week I am helping understand the process of creating and executing this document step by step.

Biggest Takeaways

For a business owner, being able to delegate means you are able to work on your business rather than in your business. But without an SOP you cannot delegate to your team. With the right steps, creating an SOP for your pet sitting business will establish a cohesive understanding for all staff members.

How you create your SOP will be determined by certain criteria:

  • What is the goal of an SOP?
  • What platform will you use to execute this document?
  • How will you implement it?
  • What steps do you need to include?

A fluid, changeable document that will evolve with your business and define duties and roles, will establish a smooth process for staff, clients, and business owners alike.

Recommendations

  • Mastermind members have access to premium recommendations when it comes to creating an SOP for their pet sitting business. They have the support of fellow members while also gaining knowledge and advice from experts who have been in this industry for many years. It’s a community worth checking out.
  • Jumpers have exclusive insight into how to execute their business processes in a way that gains them, clients and employees. I work with many business owners one on one to achieve goals and solve problems that have been holding them back from growing. I offer a free 20-minute call to get to know you and your business. I’ll lead you in the right direction and see if the Jumper community is the right fit for you.

Mastermind

Better Marketing With Bella

Episode 293: 4 Mistakes When Hiring An Office Manager

Gingr Pet-Care Software

Episode 293: 4 Mistakes Pet Business Owners Make When Hiring An Office Manager

Episode 293: 4 Mistakes Pet Business Owners Make When Hiring An Office Manager

Episode 293: 4 Mistakes Pet Business Owners Make When Hiring An Office Manager


Do you have an organizational chart in your pet sitting company? Running a pet sitting or dog walking company means that every day is filled with duties big and small, and an office manager is a huge asset when it comes to helping run your business. They can help you take care of all your day-to-day tasks that bog you down and keep you, well in your business rather than working on it.

As a pet business owner, you probably think hiring this office manager will be the answer to all your needs, but unfortunately, the process of hiring one is not easy. Many business owners are making these staple mistakes that are costing them time, money and sanity. I want to make sure you know these mistakes so you can correct them and find the people who will help you fulfill your dream business.

Biggest Takeaways

It is time to come to the realization that you are not meant to do this all on your own. But making mistakes when hiring your office manager can cost your business time and money. It can leave you wondering if it is even worth it? Should you just do it yourself? Setting yourself up for success requires ensuring you are tackling tasks correctly, especially when it comes to hiring someone to help run your business.

  • What does the process for your office manager look like? Do they have expectations?
  • What is to happen if they make mistakes, or if you make mistakes teaching them?
  • How do you decide what is set in stone or if the process is a fluid one that is ever changing?
  • Do you have enough help? How many managers do you think you need?

Hiring an office manager should be a person who is willing to help grow your business along side you. Making certain mistakes can leave you feeling hostage to situations you’ve been stuck in.

Recommendations

  • I would love to know more about you and if you need or want my help. I offer a FREE 20 minute call to see if these intensive sessions would be right for your business. Book here
  • The Mastermind group is a place where established business owners can get HR support, workflow suggestions, accountability partners, and a community bounce ideas off of. I have a special deal for being a podcast listener, with a special code within this episode. 

Instagram

Loom

Upwork

Mastermind

Gingr Pet- Care Software

The Single Most Important Question You Need To Ask Yourself About Your Staff

Episode 291: The Single Most Important Question You Need To Ask Yourself About Your Staff

The Single Most Important Question You Need To Ask Yourself About Your Staff


Take a moment with me if you will and think about your staff.

Do you have a rockstar staff member? Someone who is your number one, most reliable member? And what would your business look like if everyone on the team was just like this rockstar?

What about your staff workload? Is it spread equally across the board, or do some members receive more work than others because of their ability?

Evaluating your staff members are an important aspect of moving your business forward. If you are done being a helicopter CEO and ready to step out of the business, there is one very important question you need to be asking yourself about your staff.

And this week, I am here to ask that question.

Biggest Takeaways

The old saying goes “You are only as strong as your weakest link” but I see more often than not, putting up with the weakest link of your company because the abundance of staff is not there. Does this sound familiar?

  • Are you having trouble of letting go “bad seeds” out of fear of not having enough staff?
  • You only want to hire when you have the work
  • You are having trouble getting out of the field and focusing on business rather than the work
  • The fear of too many employees holds you hostage to mediocre relationships with your staff members

Evaluating your staff and asking the important questions can and will get you to a place of abundance that allows you to become the CEO you desire.

Recommendations

It is not too late to jump into my FREE hiring group that has been going on this week. Yes, it started Monday, but all the good information is there for you to get caught up on. The live events are recorded and will be there to watch until Friday, May 20th. I filled the group with the most useful information you will need when it comes to hiring and building up your team members, answering probably all the questions you were thinking.

Gingr Pet-Care Software

Taking A Stand, Trolls, & Leaving Your Business For 6 Months..... Personal Stories With Receipts!

Episode 289 Taking A Stand, Trolls, & Leaving Your Business For 6 Months….. Personal Stories With Receipts!

Episode 289:Taking A Stand, Trolls, & Leaving Your Business For 6 Months..... Personal Stories With Receipts!


They say to not believe everything you read online, but what would it look like if you did?

Because there are many out there online spreading bad info and giving out bad advice. They are spewing slander and stating there is no way you can accomplish the big goals of yours. Tearing you down, because.. how does the saying go? “misery loves company”

If you are in the crossfire of this negativity online, it is time to evaluate who you are hanging out with. Then get out of this mindset.

Because, as I have stated before, change is happening. And now is the time to really look at your business and evaluate who’s working with you or against you. Time to accomplish the big goals of yours.

This week I am telling you success stories of my clients who are taking a stand and thriving in their business without even being there.

How to dismiss the negativity and trolls out there, and stand firm within your business.

How to know, it is all possible.

Biggest Takeaways

“If you don’t stand for something, you fall for everything.” (Alexander Hamilton)

  • Sometimes taking a stand is doing it differently (especially against trolls). My clients are learning how to achieve business, hire employees and successfully sustain their business while not even being there.
  • But don’t just take my word for it, listen to the success stories I have to share with you.
  • Then watch who you are surrounding yourself with, spending your time with. The groups you are in, are they teaching you or adding negativity? Are you finding too many trolls creating negative space and no leader to around to control it? I’ll tell you how that is impactful to your business. And why you might want to change it.
  • Lastly, I will always be real with you. I will tell you my thoughts, when I feel my programs are not for you, as well as bring in an expert if I do not know the answer.

Recommendations

  • Ready to learn how to do it differently? This FREE group is for you! It begins May 16th and runs through May 20th. Join the FREE group
  • Message me. I say this often right, but I mean it. I will personally answer you and lead you in the right direction of how I think I can help you. Bella@jumpconsulting dot net

Free Hiring Group

bella@jumpconsulting.net

Gingr Pet-Care Software

Episode 287 Secure Your Support System For The Upcoming Pet Business Changes

Episode 287: Secure Your Support System For The Upcoming Pet Business Changes

As summer approaches, trends in the pet business world are getting ready for some big changes. Business, if it hasn’t already, will start booming, and while that may be so exciting are you ready for it? Does your business have a solid foundation with a good marketing strategy in place?

With the rising of inflation, people are spending their money where they feel comfortable, not only out of necessity. What is making your business stand out? If you are comfortable where you at, and think everything is great, just know things are about to shake up, and the time to tighten up is now.

This week I am sharing how I see the trends changing this summer and what you and your business can do to prepare for it. I am ready to help you succeed.

Biggest Takeaway

With upcoming changes, do you fully understand how these are going to affect your business?

You should ensure you have a supportive community rallying around you and your business in success and in help.

Never take your eye off one aspect, but in turn, make sure you are controlling all parts so that one element doesn’t end up lacking. If you think you can lay off your marketing right now because business is so busy and you want to focus on time on hiring. Then in no time, you will find yourself with a marketing problem.

These are things to consider now, as we are facing change on the horizon. You need to ask yourself, is your business prepared for where it is heading?

Recommendations

  • Are you looking for a new beginning? Stuck in a place you just do not know how to get out of no matter which way you turn? Then let’s talk. I want to hear from you and about what is going on in your business. Let me know how I can help you succeed! Book a 20 minute call with me and let’s start that new beginning you’re searching for. If spending a day with me in your home town or in mine (in beautiful Phoenix, AZ!) then an in-person intensive is exactly what you are looking for. 8 hours of hard work, getting down and dirty in the business, solving some of your hardest business needs.
  • Doors for Better Marketing With Bella are closing soon, so now is the time to get involved. 6 months of content creating and marketing set for you and your business. I can go on and on but the work speaks for itself and my clients are thriving in their businesses right now. So now is the time before the doors close for 2022.

Links

Episode 256: All about Intensives

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-CareSoftware

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Episode 285: 3 Types Of Pet Businesses That Need To Have Their Social Media Popping!


If you have been following along our theme of social media, you know just how important of a role it plays in your business. I think it is safe to say that at one point or another you have cyberstalker companies to learn more about them. Well, consumers are doing the same to your business too.

If you haven’t learned by now, social media is breaking or making goals you set for your business.

But utilizing social media is more than just posting right? Yet time and time again I see businesses with the utmost potential falling short when it comes to utilizing it. This week I address three types of goals that you might be working on that will be more easily achieved if you also leverage your social media.

Biggest Takeaways

Business owners who are leveraging how much social media can boost their business understand it involves much more than just posting and hoping for likes. If you have goals for hiring, increasing, and scaling your business than your social media needs to be excellent. I am not just talking about the great pictures you post. But conveying your worth to those who stop by.

Looking for employees?

Yes, potential employees will look at your social media and see if YOU are the right fit for them. Why would they want to work there, how would they fit in?

Wanting to raise your rates?

YUP! Your brand that your portray on your social media needs to reflect the worth of the prices you are raising! Your strategy online says a lot about your value.

Learn how to scale back business?

Well, there are two problems to be solved here, and guys I am here to help teach you this system.

Recommendations:

  • Knowing the right things to post and when to post is the tip of the iceberg when it comes to utilizing your social media correctly. After many years of experience, building my own brand and helping others find success in their business, I know how social media plays a huge part in success. With Better Marketing With Bella, not only is content created for you but success is outlined on how to use it.

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-Care Software

Let’s Connect

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Are You New Here?

One thing that is preventing thousands of dollars of sales

Episode 279: One Thing That Is Preventing Thousands Of Dollars Of Sales

One thing that is preventing thousands of dollars of sales

What if I told you I knew what was preventing people from thousands of dollars in sales for their business, and what you can do about it?

This week I had the chance to reconnect with some old friends who I haven’t seen in close to a decade! It had felt like I stepped into a time machine and no time had passed at all. A gal that was there said she owned a house cleaning business and did petting sitting as well. Knowing I am a business coach she wanted to ask a little advice from me. Now, typically I don’t get into this with friends but I just couldn’t help myself this night! We started chatting, the energy was flowing, the conversation was amazing, and it inspired me for the topic of this week’s podcast.

Each week I receive wonderful messages from loyal listeners letting me know that they really are landing thousands of dollars in sales! What are they doing that is setting them apart from those who aren’t succeeding? If it was something that anyone could do, would you be willing to give it a try?

In this week’s episode, I break it down and examine what is the one thing that is preventing you from landing sales and what you can do over and over again to achieve this type of success.

Links

Mastermind

Les Brown

Solo School Cleaning 

Jump Consulting

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 251: How To Decrease Turnover and Create Raving Employees

 

In this week’s Podcast, Bella is going to tell you the difference between what happens when you have a streamlined onboarding process compared to being unprepared and wigging it.

She is going to teach you why the onboarding process alone has the biggest impact on your turnover rate and employee retention.

 

Biggest Takeaways You Don’t Want To Miss

Having a Standard Onboarding Process Can Set You Aside from Other Employers

It’s commonly underappreciated to have a concise onboarding process. However… This is actually the most vital part about retaining employees, and weeding out the applicants you’re not looking for.

Being Prepared Can Be the Key to Finding that Superstar Employee

“Employees thrive on clear expectations”, New employees want to do good work and It is our job as business owners to set them up for success. Being prepared and systematized with your onboarding processes, training methods, and SOPs will enable them for success.

The Value of an Employee vs the Value of a Client

How often do you compare the revenue an employee brings in compared to a client? This is a huge thing that a lot of business owners don’t think about. Finding the balance between losing or gaining clients and employees is vital.

SHOW HIGHLIGHTS

  • Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
  • Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
  • Exactly what NOT to do in the onboarding process [10:45]
  • Defining Onboarding and what it means [11:45]
  • Studies pertaining to high employee turnover [13:00]
  • Why employees leave companies [13:30]
  • Standardization of onboarding process [13:05]
  • Importance of schedule for onboarding [18:30]
  • Why pet care team training videos can give you a headstart [21:45]
  • What is an employee’s worth vs a client’s worth? [23:35]
  • Types of employee learning and training styles for employees [26:30]

 

Links:

Pet Care Team Training

Jump Mastermind

 

Subscribe To The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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  4. Click on ‘Write a Review’

Episode #249: Get Inspired, Then Take Action

 

In this week’s podcast, we are going to get MOTIVED and TAKE ACTION. I am so thrilled all of you get so inspired but it is time to do something with that inspiration

I am going to tell you how you can motivate yourself to take action and what to analyze to make sure you continue to take action.

 

BIGGEST TAKEAWAYS:

Inspiration and Results

Many people get inspired but no one really does anything about it. We are going to jump in and get motivated. It is time to take action!

Actions to Take

Just trying to figure it out… that is the worst thing you can do. There are so many positive actions you can take from your inspiration. Think about them all and use your resources.

Get Motivated and Get Uncomfortable

Taking the proper steps to get motivated and actually do something with your inspiration can be challenging. But what happens when you get challenged? You get uncomfortable? Then what… you do something about it. Recognize the time you stepped out of your comfort zone and think about what happened when you did.

 

Show Highlights

  • What is Being Done with Your Inspiration? (3:30)
  • Actions that can be taken from Your Inspiration (5.30)
  • How to Get Motivated and Take Action (9.20)
  • Acknowledge the Challenges You Overcome (10.55)
  • What do You do When You Get Inspired? (12.40)

Links

 

Share The Show

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Join Jump Mastermind

Episode 247: How To Hire An Office Manager For Your Pet Sitting Business

In this week’s podcast, we are talking about how to find and hire the RIGHT office manager successfully.

BIGGEST TAKEAWAYS:

  1. How to Decide Who to Use as an Office Manager
  2. Setting Up and Maintaining a Foundation to Have a Successful Office Manager
  3. Recognizing Different Personalities and Your Control

Show Highlights

  • How Set Yourself Up for Success to Hire an Office Manager (10.00)
  • Determining the Foundation to Have an Office Manager (20.00)
  • Knowing Who You are Hiring and Different Personalities (27.50)

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

4 Different Types of People Every Business Needs to Hire


In this week’s podcast, we are talking about 4 different types of avatars that work for pet sitters and dog walkers.

BIGGEST TAKEAWAYS:

  1. How to Make a Hiring Ad Directed to the Right People to Hire
  2. Look at Who You are Trying to Attract with Your Hiring Ads
  3. Find an Avatar, Hire Them, and Train Them

Show Highlights

  • Finding and Attracting the Right People to Hire (11:50)
  • Who are the 4 Different Avatars (24.00)
  • The Psychology Behind the Avatars and Ourselves (30.30)

Links

  • Join Jumping Scale, here
  • Google: Social Media Week Lima, here

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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  4. Click on ‘Write a Review’
10 Ways to Save Money on Your Pet Business Taxes

Episode 230: 10 Ways to Save Money on Your Taxes

10 Ways to Save Money on Your Taxes

 

This week, Bella talks about some of the amazing tax-saving tips her Mastermind members were privy to when CPA and tax expert, Christian Culpepper joined the Mastermind video session earlier this month. Chris has 30 years of experience in accounting, banking, real estate finance, and tax preparation for a very diverse group of people. From homeowners to business owners, he has been able to save people thousands upon thousands of dollars at tax time each year.

He believes CPAs should be serving the needs of their clients by using creative thinking to lower tax liability.  He offers many services including helping business owners to clarify income, expenses, and cash flow, set budgets, and projections while maximizing their revenues and reducing costs.  

Bella treats her podcast audience to an inside peek at the type of high-quality resources her Mastermind members receive every month. She sums up the main points of Christian Culpepper’s pointers on how to save big on your taxes. 

 

Biggest Takeaways You Don’t Want to Miss

  • Tracking Your Expenses
  • FUN Business Deductions
  • What Do Different Types of Cars Have in Common with Your Taxes? 
  • Legal Stuff like Scorp vs LLC

 

 

 

Show Highlights

 

  • Shout to New Members: Is your name here? [2:03]
  • Keeping track of your expenses the right (and simplest!) way [2:40]
  • FUN Business deductions you will LOVE [4:00]
  • Personal grooming deductions [5:10]
  • Meals and other expense[6:50]
  • Importance of testing your CPA and if they will work for YOU, What is “the law?”  [8:10]
  • Vehicle deductions, pros, and cons of traditional vs electric [9:30]
  • Sole proprietorship vs LLC vs S-Corp [10:45]
  • Reviewing your credit, building “business credit” [11:35]
  • Setting up an offshore account [12:10]

 

Other questions Mastermind members got answers to during the actual Mastermind session: 

  • Do groceries have to be “delivered” to be deductible? 
  • Is Starbucks deductible? 
  • Can I deduct my Metrocard, train fare, bus pass, public transportation? 
  • Suggestions for building business credit 
  • Can I put my kids on the payroll? 
  • How often should you meet with your CPA? 
  • Importance of covering all areas of life, retirement, business


    How to Get Access to the Mastermind 

    (including this awesome tax session!) Click the image below that says “Join the Mastermind.” 

Join Jump Mastermind

 

Links

Christian Culpepper’s website (Even if you do not live in AZ, he may be able to help or refer you to someone.)

Join the Mastermind group: Get in on this session’s recording, past session recordings, and future valuable business resources and sessions.

 

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

Video training, staff training

Episode 217: Major Solutions and Problems to Video Training

 

Major Problems and Solutions to Video Training

 

Pet Care Team Training is specific, streamlined, and simple engineered for the success of your employee onboarding. Its videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning. Video training doesn’t have to be long, slow, and boring.

As an entrepreneur and business owner, you can customize your training through Pet Care Training’s paw print to keep your “Secret Sauce” and have a way to show to your people this is how you do it.

With Pet Care Team Training, you can build the foundation of your training from the video aspect and documentation, and YOU as the business owner get to decide the added things that you want to incorporate in your business.

 

Pet Care Team Training Makes Video Training Effective

 

Biggest Takeaway You Don’t Want To Miss:

  • Long videos can cause information overload. Video Learning may not work for everyone and it doesn’t work unless you pay attention. Having said this, you need to invite your team member to be a hero in your client’s story. You also have to cater to multiple learning styles in your training and “Game-ify” your training process!
  • Pet Care Team Training has these cool elements so you can onboard your employees the right way. You can watch it, read it, you can go to a checklist on it, and you can personalize it as your own business. It also has those visual elements that people can see something as we’re talking and see how it’s actually done with actual products. Video training doesn’t have to be long, slow, and boring.
  • You will be a happy entrepreneur or business if you train your employees properly. This way, you will have a staff that are going out to the field equipped and ready to move your business forward. You will get 2 certifications for each of your employees with Pet Care Team Training.

Show Highlights:

  • Problems that we hear from Business Owners with Video Training 1:14
  • Not a lot of companies are using video trainings 6:55
  • 1-minute sneak peek of Pet Care Team Training 9:25
  • Pet Care Training free video 11:14
  • People quit right after you train them 11:45
  • Handbook and manuals compared to Video training 14:53
  • “Game-ify” things 18:00
  • 2 Certifications for employees 20:48

 

Links:

www.petcareteamtraining.com

www.facebook.com/bellavasta1/

www.instagram.com/bellavasta/

 

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link –Bella In Your Business
  • Click on the ‘Subscribe’ button below the artwork
  • Go to the ‘Ratings and Reviews’ section
  • Click on ‘Write a Review’

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 181: Remote Managing Your Pet Business

Remote Managing Your Pet Business

 

I know there’s plenty of you wanting to have the luxury of traveling or maybe even relocating away from your pet business but you’re afraid of trying to manage your pet business remotely.

That’s why I brought on one of my personal friends and client, Tiffany Lewis, who manages her business remotely from across the country.

Remote Manage

Tiffany Lewis founded Pet and Home Care in Potomac, Maryland in 1999 as a one-person pet sitting business. She has since expanded PHC to offer a full team of dog walkers, pet sitters, pet care experts, and home care service employees.

Biggest Take Away You Don’t Want To Miss

The biggest factor in remote managing your pet business is having a support team that you can trust and wrapping your mindset to support your goals. From there, the rest is in the technology, systems and processes and your ability to stay engaged with your business. With the right set of tools, you’ll be able to remotely manage your pet business in no time!

Show Highlights

  • When did you start remote managing? [3:14]
  • How did you make the transition? [5:00]
  • What was it about changing technology that helped you? [7:05]
  • How do you handle hiring and firing? [8:47]
  • How do you stay active in the community? [12:22]
  • Do you spend more or less time in your business? [15:56]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 



Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 178: How to Get Your Pet Business in the Media

We talk a lot about social media presence and making your business known on the media. However, we don’t often get the chance to talk about how to get your pet business in the media such as newspapers, magazines or even on TV.

To teach us how to get in the media I’ve brought on Rachel Spencer, a journalist, and blogger for the Pet Industry who helps pet businesses create content and promote their work in the media. 

Pet Business in Media

Biggest Take Away You Don’t Want To Miss

When pet businesses are everywhere and companies like Rover and Wag are soaring with popularity, getting your business out there and validated as credible, has never been more important. If someone is searching for a dog walker or pet sitter, you want to be the business that comes up on google. A good way to guarantee you show up first is by having media coverage. Thus, providing you with credibility and building trust in your business.

Show Highlights

  • How can media coverage help a pet business? [4:29]
  • What kind of stories do journalists like to get from pet businesses? [6:10]
  • What story I should be telling about my business? [8:35]
  • How do I figure out what publications to approach? [11:21]
  • How do I prepare to talk to a journalist? [14:28]
  • Is all of this advice applicable for visual media too? Such as TV [17:35]
  • How do I make the most of the media coverage? [20:07]

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 



Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Self Care for Pet Sitters

Episode 174: Self Care For Pet Sitters Over the Holidays

Do you think it’s impossible to maintain self-care for pet sitters over the Holidays?

Tis’ the season for a booming business, kids asking when Santa will come multiple times a day, family festivities and holiday cheer. Yet, you’re stuck worrying about your business, keeping your head above the water and possibly planning for 2020.

Don’t let being an entrepreneur ruin your holiday spirit, instead tune in as I hand out some advice on how to maintain self-care for pet sitters over the Holidays!

Self Care for Pet Sitters

Biggest Takeaway You Don’t Want To Miss

As pet sitters, self-care is something that needs to be taken more seriously. The Holiday’s are full of hustle and bustle but it’s imperial that you remember you are the most important person in your business.

 

Treat yourself as such.

The best thing you can do is allow yourself time to relax and properly schedule block in your calendar events/times that you want to focus on self-care.

 

Whether that’s

  • Reading a book
  • Decorating the house
  • Spending time with friends/family
  • Getting a massage

Whatever it may be, make yourself a priority this holiday season.

Self Care for Pet Sitters

Show Highlights

  • Time for Family [1:00]
  • Time for Yourself [5:15]
  • Plan Ahead on Gifts [9:20]
  • Decorate Your House [15:10]
  • Remember Why You’re in Business [16:25]

Links

Interested in where I get my shipping bags? Click the image below!

Pet Sitter Holiday

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

scheduling social media

5 Strategies To Show Up On Social Media When You Don’t Have Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

scheduling social media

5 Strategies To Show Up On Social Media

Here they are:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

Let’s go over these in a little more depth!

 

1. Find Time For Things That Are Important

If you really want to do something, you’re going to find the time. So let’s just acknowledge that first.

So, if we’re not finding the time, what is the reason why we’re not finding the time?

Do we not really want to do it? Do we not really see the value in what social media can do? And, what are you doing where you could easily be recording?

After you get off the phone, you could write a post.

You could say…

“I just got off the phone with this brand new cat client. She usually never has a pet sitter, but her grandmother passed away and she needs to fly. And, the only thing she’s really concerned about is with her cat. So, we were able to help her by doing x, y and z.”

What I’m saying is, tip number one is to find the time, seize the moment, and figure out the different things that are going on in your life right now that you actually could leverage.

 

2. Recycle or Up Cycle Your Posts

The second tip is to recycle your posts.

You have all this amazing effort and energy that you’ve done. Why waste it?

leveraging technology

by Brian Fanzo

It’s very easy to go into the insights of your Facebook page. And, the charts there will show you what’s performed well.

You can go back to those posts and reshare them or copy and paste them to schedule the post again.

Your insights will show you what your community is actually reacting to.

 

3. Schedule Time In Your Calendar

Schedule time in your schedule like you would have pets.

I know that many of you would never actually miss out on a dog walk.

Let’s make social media a priority.

That can be 10 or 15 minutes a day, every other day, once a week, something, but if you aren’t scheduling it in like something that you absolutely need to do, it’s going to be really hard to show up on social media when you feel like you don’t have any of the time.

via GIPHY

 

4. Use Social Media Scheduling Software

Number four is to use scheduling software.

There are software programs like:

The one that I really love is Agora Pulse because it is like the Lamborghini of social sharing.

One of the best features is social listening, which means anytime anyone says your name, your company’s name, or maybe your area and name, you get an alert for in your Agora Pulse.

Now, I do not suggest that you actually allow Agora pulse to give you notifications in your email, because that can get a little overwhelming.

Sometimes, people say I don’t want to use scheduling software, because it won’t show up on social media. And, that just is not the case.

I have scientific evidence that shows that posting from a third party platform does not actually make it not get seen. I think there was a time like two years ago when that happened, but not now.

If it makes you feel better, you can use Facebook’s native scheduler.

While you can automate the scheduling, you cannot automate engagement. You really do want to just check-in and try to talk with people.

 

5. Hire Someone For The Creative And The Strategy

Now, the fifth and the very last one is going to be to hire someone for the creative and the strategy.

This is a more expensive option, but it ensures that the job gets done.

You can create the graphics and then let the other person schedule them. Sometimes the problem with this is that they don’t know when to post it or what to say.

 

Conclusion

To recap, here are the five strategies to show up on social media we discussed:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

But how do you actually come up with the stuff, right? How do you come up with ideas when your brain is just like wants to explode?

You’ve got:

  • So much stuff going on
  • So many different projects
  • Clients calling
  • Employees asking you questions
  • Your kid tugging on you
  • Your husband or wife wondering what’s for dinner tonight,
  • To pick up the kid pick up from school

Right?

So the last thing that most of us as business owners have is the ability and the time to be creative.

This is where Better Marketing With Bella comes in.

 

We only open up the doors twice a year and it’s coming up.

Here’s our process for new people joining:

  1. People already in the program have the option to join again
  2. We ask our waitlist if they’re interested
  3. We open the program up to the public

You can join the waitlist here.

See you inside the program!

How To Use Email Marketing In Your Pet Sitting Business

Email marketing is something that a lot of business owners have an adverse reaction to. I hear a lot of the time they think they are bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path.

But why?

In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this?

One thing that I don’t see acknowledged is how much email marketing IS one of the only social platforms that you can still control. Although there are still algorithms involved, it is one of the best-producing ways that you can spend your marketing time.

Some people even feel like the email is interrupting their day or is just always spam.

That, my friend, is stinking thinking.

If you make them interesting, people are going to want to read.

Today, I want to break it down to show you how I use email marketing and how you can, too.

Email Marketing

8 Ways I Use Email Marketing In My Business

Here’s a brief summary of the ways:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

If you would rather listen:

 

1. Give A Recap In A Weekly Email

There is no way everyone can possibly see or keep up to date on everything you do.

Even if you are lucky, only 15-25% will open your emails.

However, that’s more than you would have normally, so isn’t that a good sign?

At Jump Consulting, I publish a blog every other week, a podcast every week, and sometimes do a Facebook Live. I also always have something cooking on the back burner, too, and the weekly email is how I can do this.

Pet Sitters and dog walkers can do this, too, by telling people the situations they were able to help that week:

  • Cat sitting for someone whose grandmother passed away in another state
  • Walking the puppy that has too much energy
  • Helping to care for a dog during the schedule changes of a divorce

All of these examples help to humanize your business and show people how you are able to help your clients.

If you have any great IG or FB stories, or posts that got lots of interaction, or a local event coming up… these are all great to put into the newsletter too.

2. Directly Talk To My Readers (With A P.S. Section)

At the end of an email, you can always insert a P.S. section.

I do this when I usually ask questions. It is always interesting to see the replies I get. I often call the reader to action by asking them to hit reply and tell me something.

PS email

Because of this, I’m able to get the line of communication open to start chatting.

The P.S. can be powerful because most of the time we are reading on our phones and scanning the email. Not reading word for word. But where does the eye end?

You guessed it, on the P.S.

Another fun way to use the P.S. section is when you have a really long message and you put a short amount of text in the body, have your signature, and then a longer P.S.

For some reason, people are more willing to read the P.S. than the body of the message.

 

3. Segment My Audience

Another quick and fun way you might want to use your email is to segment your audience.

You might have seen me ask you a few times in the emails…

“Are you a starter? Builder? Scaler?”

email segment

 

This question has buttons attached where I ask you to press the one that matches.

My email marketing system then tags these people and we know just where they are in their business. It helps so I can send specific messages that will speak directly to their problems.

The way a pet sitter or dog walking company can do this is simply by asking…

“Do you have dogs and cats in your home? Dogs? Cats?”

Press which applies.

There, you can send dog-specific emails or cat-specific emails. After all, a cat client doesn’t want to hear about how you are looking for two more dogs to walk M-F, am I right?

 

4. Deliver Value

Emails are a great way to break the mold and send a quick message that is out of the ordinary.

How about…

“Meet me at the Fall Festival Sat 2 pm. Bring Fido! Let me know if you will be there” or something short and sweet like “Wondering where to get your Santa Paws pictures this December? Check out this list we made. Tailwags, COMPANY”

Short and sweet. It doesn’t have to be long, drawn-out with text boxes everywhere, and be boring and it shouldn’t talk at all about how great you are.

It should add value to their life.

Not Sure What To Write?

I get it. I mean after all the admin work, pet sitting work, social media work, who has time to sit down and think about something that would be interesting to your clients? Then write it, format it, get graphics, and send it out. Oie. Not another thing to do Bella!

I know, I know, I get it.

That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program. Rover is doing it weekly – how often are you doing it?

Save your space in line for our next enrollment here:

5. Have You Get To Know Me

Emails are a great way to communicate your personality to your current pet sitting clients and your prospective ones.

For example, you may have certain traits or live your life in a certain way that identifies with people.

Maybe it’s your religion, ethnicity, favorite sports team, or favorite dog/cat breed.

The more that you can build a relationship with your audience, the more that they are worth to you. If you spend time getting to know your audience and allowing them to get to know you, then your bond will be strong.

The key is to be as personal as you can. That’s what people identify with.

6. Deliver Sales

Email is one of the best ways to communicate with your audience about the sales that you have.

Maybe you’re running a holiday discount. Or, offering a discount for first-time clients.

You can do that with email.

And, the delivery rate will be much higher than social media can provide.

Most business owners cite an email list as the reason why they’re successful — because the sales come from there.

 

7. Send Videos

Videos are a great way to interact with your audience!

I even have an introduction video in my email signature that explains who I am and why I’m in someone’s inbox.

Videos can be a great personalized touch for welcoming clients into your business. Or, even around the holiday season as a thank you for their business.

The videos don’t need to be perfect or sent to an editor. Simply show your personality and people will appreciate it!

send video in email

8. Own, Not Rent

Let’s have a quick chat about owning vs. renting your audience.

On social media, you don’t own your audience. If Facebook, Pinterest, or Instagram decided to shut down, then you wouldn’t be able to retain any of that traffic or exposure.

But, with your email list, you OWN them. 

You could take those people and continue to market to them regardless of what happens.

That’s the power of an email list and why you want to own your audience, not rent them.

Conclusion

In this article, we discussed the 8 reasons why I use email marketing in my business:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

Do you already do some of these with your emails? I’d love to hear it in the comments below.

Tell me how I can help you get more clients in your pet sitting business!

How To Get Your Community To Know About Your Pet Sitting Business

One of the biggest challenges marketers (that’s you!) face is getting their community to know about their pet sitting business.

We don’t need the entire world to know about our services, just a saturation of those geographically the closest to us.  We need to get them so excited that they are the top of the mind when the need arises for themselves or their loved ones.

I specifically say excited because being known typically means that you have a certain emotion that is being evoked, which means people might not always remember exactly what you do, but they will always remember how you made them feel.

This is the secret sauce.

But how exactly can we become known to our community beyond the usual posting on Facebook, having a blog, a website, Instagram, and shaking hands and meeting other pet business professionals in the area?

This phenomenon is what is your brand saying about you when you are not there? Do you know? Or, not saying anything because people don’t know you can be just as bad.

What Do You Want To Be Known For?

Getting known has to do with getting clear on what you want to be known for. What makes your business unique? There are hundreds of businesses in your area that take care of pets and there are a lot of friends and family that can do it, too.

So, what really makes your business unique and different?

Often times this isn’t the facts or what you do, but it is the how you do it all that matters. That leaves the feeling that gets people talking.

Answering this question will be the key to your success.

Your Unique Competitive Advantage

If your brain is coming up blank I want you to take a minute and listen to this podcast episode when I had Jennifer Diepstraten on. She talked about quantum benefits and it was really enlightening to see how our businesses really were different.

I want you to try to think of 3 – 5 things that your competitors can’t say that you can.

Use these questions below to help you fill in the blanks:

Are you memorable for your:

  • Story?
  • Name?
  • Logo?
  • Operations?
  • Cost (high or low)?

Use this in all your marketing.

Talk about it at events. Make it apart of your unique story that no one else can tell. Mark Schafer is really good at this. He is the author of KNOWN — The handbook for building and unleashing your personal brand in the digital age.

He presented in the Mastermind and really pushed our beliefs on how exactly we were accomplishing this in our own marketing…

How we were going to stand out and actually hold space for the pet parents in our community to actually belong.

Check this out:

 

 

Pretty powerful, right?

That is the type of goodness we have in the Mastermind.

It was really eye-opening as to how to stop doing the same things that everyone else does and start doing the unique things in our own business marketing.

So How Can We Stand Out On Social Media To Be Known In Our Community?

Ah!

This is the million-dollar question, isn’t it?

I mean we know that 68% of Americans use Facebook. Oddly enough the same exact percentage also have pets according to the 2017-2018 National Pet Owners Survey

(Side note…I thought that was crazy that they are BOTH 68% when I was writing this article too! LOL) 

There is no doubting the fact that our clients are on Facebook. Instagram is close behind. They are the sister to Facebook and growing just as fast.

Did you know that over 70% of users are under 35 years of age? Do you also realize that the buying power of this segment is major with many waiting until much later in life to start a two-legged family so they are able to pour a lot of their discretionary income into their four-legged loved ones?

We have to know the latest trends in social media.

We have to know how to connect with others, but we also have to know how to get them to:

  • Reshare content
  • Spread it virally in their local community

Even though likes are going away on Instagram, (did you know that?) we can still show the social proof of the engagement of the people who actually stop their scroll long enough because they find us interesting or relevant enough to interact and respond to our posts.

The Value Of Being A Resource In Your Community

Do you want to be a drive-by or a destination in your community for the best pet sitting business?

Imagine being the first thought of pet resource in your community. I am talking about getting all the calls from people saying things like…

“I need something for my pet — I know you don’t provide it, but I thought you would know.”

This basically means they are thinking of you as the thought leader or expert in your town.

This is powerful.

This is top-of-the-mind awareness. But if you have no unique presence, no professional presence online…

Then this is going to be pretty hard to accomplish.

We need to stand out on social media by having professional graphics, captivating captions, and reactive engagement with our communities.

 

Here is Exactly What You Can Be Posting Every Month To Be Known (And Shared) In Your Communities:

 

How to get your community to know about your pet sitting business

 

Here are my thoughts on ways to be seen in your local community:

  1. Facebook Lives and Blogs: Write two blogs that are meaningful and follow them up with a Facebook live (record the video to embed in the blog post)
  2. Professional Graphics: Post at least 8-10 professionally made graphics with an interesting description that reflect your branding, logo, and colors. The graphic is there to capture attention and the copy is there to engage the reader.
  3. Videos: Once a week, create a square video for Instagram and be sure to convert it to vertical for Facebook to have the most visibility across platforms. Be sure to keep it to a good time limit and not to overpower the message as an advertisement.
  4. Facebook Video Cover: To give an impression that you keep up with your marketing, are trustworthy, and are up to date on all the new things, impress your viewers with a new Facebook video cover each month highlighting something relevant to the time of year.
  5. Email Marketing: Since Rover is sending emails out weekly, I highly suggest that you do yours at least twice a week. Make it about your clients, be relevant, use minimal design elements. The sole purpose of this is to elevate you as a thought leader. Even if they don’t open it.
  6. Instagram and Facebook Stories: The viewership of these two platforms is growing exponentially. Creating stories in real-time WITH professionally produced graphics that link together for a common message is powerful and underutilized. Not to mention, very much reusable as you build an arsenal.
  7. Thought Leaders: Follow social media thought leaders like Mari Smith, the Queen of Facebook, and Jenn Herman, the world’s forefront blogger and author on Instagram to stay in the loop. They’re both my friends. 🙂 Follow them. Read every update.

 

Conclusion

If you do all of this, you will be well ahead of your competition and other pet-sitting businesses in your area.

You will be perceived as a thought leader, someone who is on top of it all, and someone they can trust.

You will want to connect with other key influencers in your area and prompt them to share your hard work so you can be helpful to them and their brand, their communities, and of course expand your own.

If any of this seems overwhelming, you can actually get all that is listed above and more for the lowest price ever offered via Better Marketing with Bella.

Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

 

How To Automate Your Pet Sitting and Dog Walking Business

Technology sure has grown since the start of this industry. In the 90s, we were doing everything with paper and pen.Paper schedules, our flip phones, if we even had that… and websites were just coming on the scene. Social Media wasn’t popular and the only real type of marketing and advertising was good old fashioned print mail.

Take a minute and think about this for a second. If you started a business in the 90s or even earlier 2000s, the way we get business and provide business has 100% changed since then.

Some might argue that it has gotten more complicated since then, but technology has actually made it so much easier to get instant data coming in and going out of your business that you can make real-time decisions. We can make pivots without waiting for publication cycles or a meeting with a bookkeeper.

Automation is something that many businesses need to adopt to make their processes run smoother. Proper automation could actually yield higher profit margins, while improper automation, or lack thereof, could really add to the stress of owning and operating a business and cost the business owner a lot of money.

 

Woman holding phone and coffee cup with words like "social", "tweet", and "network" coming from phone screen.

Today, I am going to show you all the ways you can automate a pet sitting and dog walking business.

Listen up! If you are a solo sitter, this is especially important because there is only one of you and you need to make every minute of your day efficient.

If you are in the process of building and scaling your business, it is even more important. You want to make sure you have as much automated as possible so when you hand the baton to an office manager they will have the most efficient workflow.

So here is the list, in no particular order, and how you can use it in your business.

GSuite: 

GSuite has so many advantages that your business can be using. First, is the email. Here, you can assign everyone their own email so that all the company info is sent to that email and when they leave the company it is all absorbed back to your company. If you do not do this, consider yourself to have a security breach where clients sensitive info is stored forever on someone’s email account.

Another advantage to GSuite is the ability to have canned responses. These are responses that you or your staff might type all the time, but being able to populate the message inside the email with one button really saves a lot of time. It also ensures that the messaging from your company is consistent.

Screenshot of Boomerang website, showing that you can add Boomerang to Gmail to send emails late and get email reminders.

Boomerang:

This chrome app allows you to schedule emails to send and also will remind you to follow up with other emails that you indicate. The beauty of this automation is when someone emails or calls you after your office hours, you no longer have to:

A. Email them back and break the boundaries of office hours essentially showing them that they can reach you at all hours of the night. 

B. Try to remember to reply to them in the morning and sleep with one eye open because you don’t want to forget. You know that feeling? Like something is hanging over your head?

 

Pet Sitting Software:

This might sound like a no-brainer but do you even know how many pet sitters and dog walkers are not using this the right way?  Make it mandatory that every client needs to schedule online. They need to update their notes online. They need to change their schedule or cancel….. make them do it all online! Make sure that your entire staff if using your software to the fullest capabilities. You can even turn on notifications for GPS in case some don’t arrive or check in at the right time and this has been a lifesaver and peace of mind to so many.

Loom website showing that you can record videos, sharing your computer screen, to send a message rather than using email or text.

The most common question I get asked around software is, “Which one should I choose?” It is a very personal question, but I think there are certain things you should consider:

1. Accounting

2. Customer service

3. Software updated?

4. Mobile version or app?

5. Communication

6. Credit Cards

More explanation about how to come to a decision on this here.

Loom:

This goes hand in hand with software. Whenever anyone has a question about the software (clients or staff), record a short video explanation. Loom is a free Chrome extension where you can record your screen. By doing these videos, and then properly naming them and storing them, this will allow your staff and clients the ability to make a difficult situation easier by way of the video. You could even create a video and add it to your FAQ on your website so it is at the user’s fingertips. This will also decrease the number of problems you have to solve.

Agore pulse homepage, a social media management tool allowing users to post to multiple social media websites.

Agora Pulse:

Ever struggle to know what software to schedule your social media? Agora Pulse really checks ALL the boxes. They post to every relevant platform, have a way for you to keep up on your social media notifications and inbox all in one place, and also will recycle your content so it never “dies” after you post it the first time. This is a necessity for any small business who wants to have a killer social presence. If you’re ready to get started, you can sign up right here for a free trial and 2 months free!

Screenshot of Payroll Experts website, providing payroll solutions for businesses.

If you get into the habit of batching your social media, you can do it all in 1-2 hours a month to set it and forget it. then you will be getting told that “I see you everywhere” when it really took minimal effort!

Payroll:

The thing I LOVED about working with Payroll Experts was that it was easy. Here is how this worked:

  1. My staff knew what days they needed to email me their payroll by.
  2. I would gather all the names and amounts and email it to my specialist.
  3. Done! The company took care of the rest and direct deposited it all.

Having a company take care of all the necessary payroll “stuff” is very helpful. Percentage change and laws change and honestly, there is just too much to keep up with. Certain forms need to be filed at certain times and when you can hand it off to someone to take care of, it will free up a lot of your time and headspace.

For a great company, take a look here

Credit Cards:

Did you know studies show that if you don’t see it, you will spend more money? It always makes me chuckle when people think credit cards COST money because they see it coming out but don’t realize that the mere fact of having credit cards will cause people to spend more with you… because they don’t see it! It happens all the time.

If you have a software system you can automatically set it to charge clients at a certain time or you can go in once a week and click, click, click, CHARGE…. and off it goes to your bank. Using credit cards saves SO much time over collecting the checks and going to the bank.

You won’t ever have to sit down and search through Paypal to see if someone paid you, be folding laundry to find that you WASHED the check that was in your jeans, or just try to keep track of the cash you have been given.

Sure, credit cards cost (typically less than 3%) but the time that you save and money made by not seeing it is astronomical.

Guess what? I have people that do this too. Email me if you want the hook-up!

JazzHR homepage, a website for tracking applicants and recruiting software.

Hiring:

Most hiring methods are de-funked and I get it. You have a lot of other things going on and when an applicant gets back to you it isn’t always easy to stop what you are doing and reply. Let alone understand what to say or remember which applicant you said what to.

It is difficult when you need an employee you have to post a job opening, then wonder if your hiring ad is good enough, and then find out if anyone applies… etc.

What if I told you over 70 pet sitters found the solution to that through automation and are using software to solve this problem?

Did you know the job market is shifting? Do you realize that people aren’t just applying to your job? Do you realize it is like dating and you have to appear attractive to them? What better way to do that then responding fast and having an entirely automated process? A company I work with (and sponsoring the retreat!) has done just that for over 70 pet sitting companies. I explain how here and you can get your own Bella hook up and discount here.

 

Quickbooks website with pricing for their accounting software for small businesses.

Quickbooks Online:

Most people I know have a bookkeeper because they understand that there are just too many chances to make mistakes that will take money out of your pocket at the end of the year. In order to get fast reporting, Quickbooks online is a must. Now, feel how you may about the company… but once it is set up the rest is really easy. AND if you have a bookkeeper this is something they can do for you. Having a bookkeeper and QBO allows you to get reporting fast because you don’t have to pass reports back and forth. It also allows your statements to be downloaded automatically from your bank and credit cards. I highly recommend this set up. It is what I do and I only have to look at my numbers when my bookkeeper sends me her monthly report and I have full knowledge of what I am spending money on, profit, cash flow, and what I can afford.

 

Project Boards:

Like Asana or Trello are great project management tools or even a great place to store a checklist with your Standard Operating Procedures (SOP). Here, your office staff (or you) can do a brain dump and organize the cards into categories that make sense to you. You can add people to the boards and you can share your thoughts and plans in an easy way.

Google Analytics:

If you don’t check this weekly, you are missing out. It will tell you how people arrive on your website, where they go, what they read, and even what you need to add to your website. This is a highly powerful tool and we actually have a lot of trainings on it in the Jump Mastermind. Plus, Google Analytics is free!

So as you can see there are lots of ways you can arrange your business to flow. In the end, it is all an individual choice but we have to understand that we need to use tools to help us because there just certainly isn’t enough time in the day to do “all the things.”

If you need help in any way, let me know in the comments below or in one of my free groups. I am here to help.

pet sitting facebook group

pet business hiring

Recruitment vs. Reactionary Hiring In Your Pet Business

One of my clients called me frantically last week. Two of her dog walkers quit on the same day.

She was freaking out. It was going to cause her to get back into the field and she knew that she wouldn’t have as much time to work on her business.

Ever feel like that before?

I know I have.

You get caught in the conundrum of feeling like you don’t have enough business to hire, yet if you don’t, you feel like you are living on the edge.

You know that if the perfect storm comes (and enough people leave the company at the same time) you will be back in the field just like my client above.

Hiring pet business

 

Today, I am going to help show you how to never be in this position.

How to stop that conundrum and take control over your business so you aren’t living in slavery to your business at the drop of a hat (or a resignation letter).

There is a major shift happening with hiring pet sitters; It is the difference between being reactionary versus responsive.

The ones who are acting responsively are scaling their companies at record times.

Allow me to explain.

Reactionary Hiring Happens Only When You Have To Hire. 

Reactionary Hiring is when you start posting ads because you:

1. Just had someone quit.
2. Want to hire someone to replace a bad apple.
3. You have so much work that you need more help.

This is hiring for a specific reason. You are only trying to fill the funnel when you have a need . . . which makes you already behind the eight ball.

 

When you are constantly behind the eight ball, it can lead to a lot of stress in your life.

You don’t get to consistently work through projects because you have to keep stopping to jump in and help get walks and visits covered.

And don’t even think about your social life!

You are the friend or family member who is always rushing off, never there, or too tired to attend.

And, you know what? You just can’t last longterm living like this.

Responsive Hiring Is What You Need To Do To Solve The Hiring Problem

Responsive hiring is when you’re constantly looking for great people to bring on your team.

You are always feeding the funnel by keeping your hiring ads fresh. You are constantly sifting through all the applicants and putting them into warm & hot categories.

How you organize this or keep track of these applicants is hugely important. You want to have a system that can track it all, sort it all, and not distract you in the middle of your regular working day. You don’t want to lose sight of all the good applicants out there- even if you don’t want to hire them today. You don’t know what tomorrow holds.

The important part is being able to recall all of the qualified applicants right when you need to and have the right type of software can help you with just that.

Are You Able To Email A Pool of Qualified Applicants Today?

Which one are you?

Ask yourself this:

Right now, are you able to email a pool of applicants that have already passed the first or second round of vetting for your company?

Are you able to ask them on a “date” (interview) and get them up and hired in the next week?

If the answer is no . . . and you have to start from scratch by posting an ad . . . then you are reactionary hiring.

This causes a lot of sleepless nights.

It causes anxiety that . . . “if one or two people quit on the same day… your business wouldn’t exist”

Feeling of helplessness when your office manager is telling you . .  . “I am posting all the time but not getting any applicants”.

It is like the weight of the world is on your shoulders and you are about to collapse!

 

This Is Why I Always Say…

This is exactly why I say to “always be hiring” and “hire more than you need,” because you just never know!

I have been there personally with my former company.

I have had the pit in my stomach, the worry, and as a coach I have been dreaming and searching for something I could pass along to you to help take all that fear and anxiety away.

sign up for jazzhr
I have seen vacations be ruined because the business owner had to stay back and take care of the business because they were understaffed. I have also seen business owners look forward to a dream vacation, spend a fortune, count down the days, only to spend the entire time working and putting out fires.

This is not why we started our own business and we must keep that in sight.

Getting ahead of the hiring challenge will help you to grow a business that you desire. It will help take you from solopreuner who really just has a job to someone who is the boss in charge that can multiply themselves for the masses.

To grow, to achieve your goals, you have to get really good at putting yourself out of a job. But in order to do that – you must have someone to replace you.

If you don’t figure out how to hire for your business you will eventually stall out. Don’t let this be you.

 

mastermind pet sitting

You Deserve To Be The Boss In Charge

I want you to think back to when you started this business. Why did you start it and at what point did it start running you? Staffing is 50% of the challenge that you will always have no matter if you are just starting or been around for 15+ years. You must stop trying to save the same problem again and again and start solving it systematically.

So what are you going to do?

Are you going to consider creating a process where you can have QUALIFIED applicants always on hand?

Over 70 pet sitting and dog walking companies have trusted my partner, JazzHr with their hiring needs and have been able to take charge of their business and their life because they now have control over the hiring challenge.

Whatever you choose, know that this is something you will need to address so you can take some of the stress away from running a growing business.

 

via GIPHY

 

Get a Jump Start with Jump & Scale

I am inviting you to attend my 3 part FREE webinar that will help you scale your business by attracting & hiring the right people for your business.

This program is ideal if you have high turnover, feel hostage or you just don’t know where you are going wrong in the hiring process.

To register for this FREE training (valued over $500!) go to JumpConsulting.net/scale

Jump & Scale Your Business

 

 

How Does Blogging Help Me Get Pet Sitting Clients?

How Does Blogging Help Me Get Pet Sitting Clients?

On more than one occasion I have gotten the question “How does blogging help me get pet sitting clients?” And while I have been blogging up a storm for years on how to do all of this, I realized I haven’t actually explained on a strategy level how blogging helps customers find you and how it converts them to pet sitting clients.

I have shown you Mark, a dog trainer, who ended up with so much business from blogging that he raised his prices.

I have brought you the story on my YouTube Channel and on my podcast Bella In Your Business, of a man on the brink of bankruptcy in 2008 who started blogging and not only saved his business, but became a worldwide leader in his industry, which then lead him to make over 2 million dollars speaking all over the world about exactly how he did it.

I also had the incredible Mike Alton on Bella In Your Business showing you how your local blogging can gain you credibility and expert status in your community.

I even showed you what you need to do post publishing to make sure the most amount of eyeballs get onto your blog. Post publishing is almost as important as writing the actual blog.

There have been numerous other instances… as I have over 200 videos, 500 blogs, and 130+ podcasts (at the time of publishing) but I have never actually directly answered “How does blogging get me clients” so let me explain.

We Google Everything.

When you have a question you don’t know the answer to, where do you go?

Google, right?

People ask Google (or Siri or Alexia, etc) for everything! We ask them on our phones. We ask them by typing in on our computers, and we even ask them by voice.

Search is something that has changed so much over the years and more and more questions are being asked, and less “search term + city” ENTER.

People are looking for answers to their questions. Will you be the one answering them? I guarantee most of your competition isn’t doing it.

There is a huge opportunity up for grabs. Will you take it?

Content Marketing in 2019 is Like the Gold Rush.

This is still an untapped strategy that many are too lazy to adopt. Or, they lack the planning to actually execute.

In many communities, YOU, my friend, can still stand out online. Imagine if you were trying to make a purchase and googling to learn more about the product or service. Typically people want to know the major questions:

How much does it cost (in the area)?

What are the problems with the product or service?

How does it compare with others?

What are other people saying about it?

People will figure out the answers to their questions somehow and why not it be from you? You can be the one responsible for bringing the information that the people want. For that, they will be grateful.

https://www.facebook.com/jumpconsulting/videos/2255916208012225/

When People are Grateful To A Brand It Leads to More Revenue

I want you to imagine the last time a company was super helpful to you. When they educated you or provide value in a way that you felt like you could trust and were unbiased.

A super example of this is Hubspot. They have endless blogs, downloads, and even free software that you can download now all so you can get comfortable with the knowledge of sales and tracking the things they provide the tools for. They basically let you test drive their brand before making the investment.

This ability that the consumer has to “kick the tires” is hugely powerful IF they can actually believe what the brand is saying. This will make the decision to reach into their pocket a lot easier and less stressful because they feel like they have gotten to know you.

Repurpose & Upcycling Your Blog

Blogs are super for repurposing, or what my friend Brian Fanzo calls “upcycling”. This is when you take the content and chop it up, we use it and spread it far and wide. We also talked about this on the Bella In Your Business Podcast.

get more pet sitting clients

Another advantage to repurposing is that different people frequent different channels. Some people might follow you more on one channel than another and by posting your content on more than one platform you can and will expand your reach.

But I warn you, master one platform before you add another or it can get overwhelming.

 

How Does Blogging Help Me Get Pet Sitting Clients?

Writing a Blog and Then Chopping it Up Will Help You Upcycle

For example, a simple 1000 word blog might be upcycled like this:

  1. Create graphics with your major points and share them on Facebook with a link back to your blog.
  2. Create an infographic and tease it on your Instagram feed. 
  3. Talk about it on your IG stories or FB stories and encourage people to go back and look at the article. (This is for your business and personal stories)
  4. Go live on your FB page talking about the article.
  5. Go live in your Facebook group talking about the article.
  6. Tweet about it.
  7. Post it on your business page on Linkedin.

In this day and age it isn’t about creating more and more content but using the content you do have and spreading it as far as you can.

Think about spreading out pizza dough. It is the same effect!

The Bottom Line:

At the end of the day, your customers will always have the same questions. They will get their answers, one way or the other.

It is all a part of the buying and decision-making process.

What if someone was looking for a veterinarian in the area and they came across your blog about the Top 5 Veterinarians in CITY?  That was just one touch you made with a potential customer.

What if someone was thinking about using your services, and when they went to search for things like “how much does dog walking cost in CITY?”

Your blog was the one that kept coming up. It would subconsciously show them that you are showing up online.

That you are a trusted local expert. That you care enough to make your marketing shine, must be a great indication of your work ethic. The very thing they are hiring you for!

Still Not Sure How To Get The Most Out Of Your Blog?

I get it. Many people fall into one of three categories:

  1. They hate marketing for numerous reasons.
  2. They love marketing and always intend on doing more but really don’t ever get to it often OR (most importantly) consistently.
  3. They love marketing and rock it on a daily basis.

If you are #1 or #2 then I have a solution for you. It is Better Marketing with Bella where we provide you over 25 marketing items each month for six months. We provide videos, content calendars, graphics, emails… It is a six-month program and we will be admitting those who apply and meet the criteria very soon. You can apply here.