Tag Archive for: pet sitting

build a thriving business

Episode 306: I Have 20 Years Experience In The Pet Industry. Here Are 3 Ways To Cultivate A Thriving Business

20 years of experience in the industry comes with a whole bunch of advice and some ideas of what not to do. If you are looking to build a thriving business you not only need to know the correct steps but the right mindset to get you there. Today, I hope you don’t take this lightly, and learn from my mistakes and triumphs. Building a thriving business begins and ends with you, your mindset, and your willingness to make it happen.

Today I am bringing to you 3 ways you can build a thriving business that you may not have thought of, or may be afraid to try. Either way, if this episode resonates with you, it was meant for you. I thrive from seeing my clients thrive in their business and today I am sharing with you how I achieved the success I have today, so you can too.

Biggest Takeaways

  • 4:13 Become best friends with fear
  • 7:15 Build your team 
  • 10:05 Surround yourself with good people 
  • 16:36 DM Me! 

Recommendations

Negative energy surrounding you and your business will only hold you back from being able to build a thriving business. There are people right now in the Mastermind group that are doing the things you are truly dreaming of. If you feel alone in your business, I urge you to check it out and find the positivity that you have been missing. Years of questions answered a community of strength and positivity and a place where you are always surrounded by good like-minded people. To build a thriving business, you need to surround yourself with an energy that matches that.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Stand out from the competition

Episode 305: 8 Ways To Stand Out From Your Pet Sitting Competition  

Stand out from the competition

Your hope as a business owner is to stand out from the competition and entice clients to choose you to work with, right? But you need to do just that, stand out! When there is a plethora of pet sitting or dog walking businesses to choose from, what sets yours apart from the rest?

But do you know the right things you should be doing to stand out from the competition? Do you know what your website should look like and include? Or how about the type of relationships you should build that your competition probably isn’t doing.

When you know the right things to do to stand out from the competition, business will grow and succeed. This week I fill you in on 7 ways to stand out from your pet competition, with a bonus tip!

Biggest Takeaways

  • 1:58 Beautiful Website 
  • 3:58 Show and Tell website 
  • 5:35 Anticipate questions
  • 7:07 Do as you say and say what you mean
  • 9:52 Genuinely figure out how to follow up
  • 11:56 Be real on social media 
  • 13:17 Real face-to-face relationships with community leaders
  • 13:56 Bonus! Veterinarian endorsements 
  • 16:45 Doors opening up soon.. 

Recommendations

Planning ahead is the biggest strength when it comes to running a successful business. In Better Marketing With Bella, planning ahead has never been easier. With 6 months’ worth of marketing content created for you, you get to focus on growing and scaling your business. Better Marketing With Bella stands out from the competition while keeping you on track with your marketing needs. Doors are opening soon for 2023!!

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

find and hire employees

Episode 302: How To Find and Hire 3 Amazing Employees In 2 Weeks

Find and hire employees

Does the process of finding and hiring new employees leave you feeling defeated? Or maybe you feel like you have done it all when it comes to hiring and it just is not working for you. What if I told you it can be much easier? That you may need to take a different approach you haven’t tried when you need to find and hire employees quickly.

What if I told you, I have 5 amazing tips to help you find and hire employees that you need for your business… in two weeks? Would you want to change up your process? Give a new way a try and do things differently.

Because I truly want you to be in a place of abundance, where you are never “caught with your pants down”. This episode is going to help you find and hire employees.. amazing employees, that will help you get to that place.

Biggest Takeaways

  • 1:34 Jazz HR 
  • 2:53 Multiple Hiring Ads/ Talking to multiple different avatars
  • 4:56 Contact connected people
  • 7:10 Leverage the emotional side of the job
  • 9:10 Spend 30 minutes a day working on this
  • 10:23 Go where your avatar hangs out

Recommendations

When people think of marketing, a lot of times they think it is only meant to attract clients. But really, your marketing can help attract the amazing employees you want working for you. Better Marketing With Bella teaches you how to put your best foot forward when showcasing to clients and potential employees. When a business is looking to find and hire employees, seeing how they attract employees is a great start to finding amazing candidates.

FREE Jump and Scale Class

Jazz HR

Better Marketing With Bella

I Own A Pet Sitting Company With Staff

Jump Start Your Pet Business

Bella Vasta Instagram

Business mindset

Episode 300: 11 Mindset Hacks To Take Your Business To The Next Level







Your mindset is going to get you everywhere or keep you exactly where you are at. As we publish this 300th episode, I am talking to you from my heart, as I always do on the milestone episodes. This time is it all about what you are saying in your own head. HOW to scale this business is the easy part. It is the MINDSET that is the tough part. When “bad” things happen, or you “fail” what is your reaction or response? Is it something that will turn it into a positive that you can stand strong on or something that holds you down and prevents you from growth and momentum?

Today, I am going to give you 11 Mindset Hacks to take you to the next level. These are all ones I have used myself. I have been posting them weekly on my Instagram, as I know some of you save them for inspiring quotes. It is my hope that this episode makes you uncomfortable enough to challenge your thinking so you can think clear enough to push to your next goal.

Thank you for listening to 300 episodes.

Biggest Takeaways

  • 8:00 11 questions to shift your business mindset
  • 10:30 Responding or reacting 
  • 12:15 What can I learn from this 
  • 13:22 The only person you can control is yourself
  • 17:31 I have something valuable 
  • 18:55 Shine my light 
  • 21:53 I need a goal, mentor, and bite sizes
  • 23:46 I am unique 
  • 27:11 Building a team is necessary
  • 29:29 Why does it affect me? where does it come from? what needs to be healed?
  • 31:31 Personal life mirrors your business

Recommendations

Shifting your business mindset can be one of the greatest tools to achieving success in your business. I have brought 300 episodes to you filled with information on how to hire, generate more sales, and even how to choose your software. But if your mindset isn’t in a place of positivity, you will sink the ship with your thoughts alone. Surrounding yourself with people who help you grow rather than hinder you, sets the tone for positivity. The Mastermind group is a community of like-minded business owners cheering each other on and leaning on one another when help is needed. If you are looking for a place to grow, this might be the community you have been looking for.

For more pet sitting and dog walking podcasts, check out Pet Sitter Confessional

Bella Vasta on Instagram

Employees, Blogs, & Daily Operations!

If I’ve Taught You Anything…Episode 200

Running a Business Through Divorce or Major Life Changes

Birthday Special!

Software tool

Mastermind

Episode 299: Is Your Pet Sitting Software Working For Or Against You?

Jodi came to me wondering how she could get more clients. We took a look into her systems and found out that the way in which she is having people sign up was stopping the sale from happening. She was having to send UN and PW to a new user and while they were waiting for that to happen, they were finding other solutions.

Her software was working against her.

When you compare Jodi’s sign up to Rover, the potential new client was able to sign up quickly and check off PET CARE for their trip to Cancun and be done with it. With Jodi, they were left wondering if she received their info and what the next step was.

Her software was working against her.

So much, that every year in the Mastermind, we actually go through five members’ websites and sign up. We time how long it takes to sign up and if there are any spot points. There are some very popular software out there that actually STOP the sales process.

Today, we are diving deep into ways that your software might be working against you. My goal is to make sure that your software is an asset to your sales process and not a liability.

BTW – As I wrote these notes…. I wonder if anyone actually READS them. Will you send me an email to bella at jumpconsulting.net and let me know? Ok, onto the epsiode! 🙂

Biggest Takeaways

  • 3:29 Don’t Overwhelm your client 
  • 4:00 Mastermind guide about how to use software
  • 4:40 Important aspects of how to choose pet sitting software
  • 5:28 Simple is better
  • 7:53 Free tool for finding software 
  • 8:19 GPS importance
  • 8:56 Quickbook integration
  • 13:19 Screenshots on your website 
  • 14:30 Big Surprise!

Recommendations

If you find yourself google searching “how to choose a pet sitting software” then my newly developed (free!) software tool is for you. Head over to jumpconsulting.net/software and choose five top features that are most important to you and your business. From there it will generate a list of recommended software to try out. This takes the work out of researching many different software systems to help you and your business run smoothly.

Bella Vasta on Instagram

Why Rover Is Beating The Professional Pet Sitter

Software tool

Mastermind

You shouldn't be afraid to job share in 2022

Episode 297: Why You Shouldn’t Be Afraid To Job Share in 2022

Why you shouldn't be afraid to job share in 2022

Let’s talk about job share…

Job sharing can actually be a GREAT thing… and you already are probably taking on BIGGER liability in your pet sitting and dog walking business.

This episode will give insight into a different way of thinking.

Now is the time to be creative, think about how we are going to get our sales up. The big R (recession) is coming (or is it here?) and we have to think differently to achieve more.

Some of you might say, “Insurance companies will not cover you if you job share.”

Well, that’s FALSE. I reached out to my friends over at Business Insurers of the Carolinas and this is what he said:

“I received your phone message. You are absolutely correct that you are still covered by insurance if job sharing. However I typically recommend if you are going to be sharing jobs with a nanny, a neighbor, a teenage son/daughter, or even another dog walker or pet sitter, that you get a release/addendum signed by the owner releasing you of any liability while others are also in and out of the home.

The pet business industry has seen many claims involving theft of clients’ property, as well as property damage, and injuries to pets. And typically we see them blamed on the insured pet sitter or dog walker. Especially when the person they share the job with does not have any insurance. As a result, we have seen claims denied as there was no concrete proof of who caused the incident.

Both situations are not typically ideal, as it increases both liability and the potential for a denied claim if no proof can be established.

So, it is certainly fine to job share if the client wishes to increase their liability exposure and do so. I do recommend amending contract language to have the client hold our insured harmless for liability or theft while others are in and out of the home.”

Do you want to hear how I think you can leverage this to get even more daily dog walking clients?

Biggest Takeaways

  • We need to get our sales up (2:24)
  • Insurance coverage (5:36)
  • Why you should job share (8:00)
  • What other liability you are already taking on that is even riskier (8:53)
  • It is possible (10:48)

Recommendations

Better Marketing With Bella

Mastermind

Gingr Pet-Care Software

Think about this before your next price increase!

Episode 296: Think About This Before Your Next Price Increase!

Increasing your pet sitting prices

Have you been thinking about increasing your pet sitting prices this year? Or have you recently increased your dog walking prices, and now you’re thinking it may not be enough…

Charging the wrong amount can be the difference between a thriving business and going out of business. Ouch

There is so much to consider before increasing your prices, so that you don’t find yourself sinking six months later.

Today, I am going to tell you everything you need to know, before increasing your pet sitting prices.

Biggest Takeaways

Before increasing your pet sitting prices, it is important to have a sound pricing structure and strategy in place. This is your time to rectify any mistakes you might have made with your old pricing structure, and apply new found knowledge to your future prices.  Creating a pricing strategy that works best for your business requires consideration and time.

  • What should you be researching?
  • Have you thought about your competition? Should you?
  • Is the value you provide worth the increase?
  • What about staff wages?

Considering important aspects and knowing how to navigate them is some of the first steps in creating a sound pricing structure for your pet sitting business.

Recommendations

  • The value you provide shines through your website and social media. Now is the time to make sure your social media and website are up to par when clients and future clients are looking for pet sitting and dog walking companies. Better Marketing With Bella provides 6 months worth of content for your pet sitting business to stand out above the rest. If you are interested in having the rest of the years content covered, we can provide that for you.
  • In the Mastermind group we talk a lot about pricing structures. Members have the chance to bounce ideas and experience off of each other when they need some help. This group is filled with HR answers, member accountability and like minded business owners achieving all their business goals.
  • Looking for website hosting or new site you need to check out Barketing

Better Marketing With Bella

Mastermind

Gingr Pet-Care Software

Barketing Blog

Pricing Guide Structure and Strategy

How to use an SOP for your pet sitting business

Episode 295: How To Use an SOP for Your Pet Sitting Business

Does the thought of creating an SOP for your pet sitting business leave you feeling overwhelmed? Or have you hired an office manager but had that completely blow up in your face due to the lack of an SOP? Or even worse, take the route of starting to create one, just to end up with an unfinished mess of documents that serve the business no purpose.

While it may sound intimidating, an SOP will make everything run much smoother.

SOP For Your Pet Sitting Business

An SOP is a Standard Operating Procedure that is essential for making sure all of your operations are carried out in a consistent and efficient manner.  By having an SOP in place, everyone on your team will be following the same procedures and guidelines. This week I am helping understand the process of creating and executing this document step by step.

Biggest Takeaways

For a business owner, being able to delegate means you are able to work on your business rather than in your business. But without an SOP you cannot delegate to your team. With the right steps, creating an SOP for your pet sitting business will establish a cohesive understanding for all staff members.

How you create your SOP will be determined by certain criteria:

  • What is the goal of an SOP?
  • What platform will you use to execute this document?
  • How will you implement it?
  • What steps do you need to include?

A fluid, changeable document that will evolve with your business and define duties and roles, will establish a smooth process for staff, clients, and business owners alike.

Recommendations

  • Mastermind members have access to premium recommendations when it comes to creating an SOP for their pet sitting business. They have the support of fellow members while also gaining knowledge and advice from experts who have been in this industry for many years. It’s a community worth checking out.
  • Jumpers have exclusive insight into how to execute their business processes in a way that gains them, clients and employees. I work with many business owners one on one to achieve goals and solve problems that have been holding them back from growing. I offer a free 20-minute call to get to know you and your business. I’ll lead you in the right direction and see if the Jumper community is the right fit for you.

Mastermind

Better Marketing With Bella

Episode 293: 4 Mistakes When Hiring An Office Manager

Gingr Pet-Care Software

Episode 292: Staff Members Leaves The Manager, Not The Job

Episode 292: Staff Members Leave The Manager, Not The Job

Episode 292: Staff Members Leaves The Manager, Not The Job



Do you feel like you have a high turnover? Have you ever thought about why you have turnover? Do you know? Is it because of seasonal employees? young staff members moving on? or even life situations? Maybe so! But what if I were to blow your mind and have you consider something you might not have considered, but really can make a huge difference in whether employees stay or go?

It could be your management style, you as an owner, or your manager!

Bad management can turn even some of the best, most reliable staff members on your team away. And if nothing is done about the management, it will continue to happen. Because when the wrong person is named a manager, nothing can entice good employees to stay.

Statistics show, that more than half of employees with bad management are thinking about changing careers, and that half of them will quit because of this bad manager.

As the owner, you want the ability to step away from your business so you can focus on all the aspects that help you and your business grow. When you are bogged down with the everyday task of your employees, growth is put on the back burner.

This week I am giving you four things to consider in order to be a better business manager.

Biggest Takeaways

Employees are not solemnly enticed by just money. They want to feel valued, important, and needed. Having good management will ensure the longevity of your staff and keep the morale of the business high. It might be time to evaluate your management team and see if turnover could be due to their lack of good management

  • Do your managers know the staff members why?
  • How does their tone affect the staff?
  • What does the work environment look like?
  • What is their leadership type?
  • How do their expectations impact the staff?

It is important to know how your management is affecting business before staff members walk out the door.

Recommendations

  • If you’re looking for a community that is going to uplift you, challenge you, and help you grow I encourage you to look at the Mastermind group. You will find all the HR answers, business tips, and support you need to help run your business.
  • While you are looking to continue and hire your employees, do not take your eye off marketing. Because marketing is for employees too. Better Marketing With Bella helps you with all your marketing needs to ensure you are getting not only enough clients but the right employees too

Better Marketing With Bella

Mastermind

Gingr Pet-Care Software

Episode 287 Secure Your Support System For The Upcoming Pet Business Changes

Episode 287: Secure Your Support System For The Upcoming Pet Business Changes

As summer approaches, trends in the pet business world are getting ready for some big changes. Business, if it hasn’t already, will start booming, and while that may be so exciting are you ready for it? Does your business have a solid foundation with a good marketing strategy in place?

With the rising of inflation, people are spending their money where they feel comfortable, not only out of necessity. What is making your business stand out? If you are comfortable where you at, and think everything is great, just know things are about to shake up, and the time to tighten up is now.

This week I am sharing how I see the trends changing this summer and what you and your business can do to prepare for it. I am ready to help you succeed.

Biggest Takeaway

With upcoming changes, do you fully understand how these are going to affect your business?

You should ensure you have a supportive community rallying around you and your business in success and in help.

Never take your eye off one aspect, but in turn, make sure you are controlling all parts so that one element doesn’t end up lacking. If you think you can lay off your marketing right now because business is so busy and you want to focus on time on hiring. Then in no time, you will find yourself with a marketing problem.

These are things to consider now, as we are facing change on the horizon. You need to ask yourself, is your business prepared for where it is heading?

Recommendations

  • Are you looking for a new beginning? Stuck in a place you just do not know how to get out of no matter which way you turn? Then let’s talk. I want to hear from you and about what is going on in your business. Let me know how I can help you succeed! Book a 20 minute call with me and let’s start that new beginning you’re searching for. If spending a day with me in your home town or in mine (in beautiful Phoenix, AZ!) then an in-person intensive is exactly what you are looking for. 8 hours of hard work, getting down and dirty in the business, solving some of your hardest business needs.
  • Doors for Better Marketing With Bella are closing soon, so now is the time to get involved. 6 months of content creating and marketing set for you and your business. I can go on and on but the work speaks for itself and my clients are thriving in their businesses right now. So now is the time before the doors close for 2022.

Links

Episode 256: All about Intensives

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-CareSoftware

Are you new here? Let’s Connect

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Episode 285: 3 Types Of Pet Businesses That Need To Have Their Social Media Popping!


If you have been following along our theme of social media, you know just how important of a role it plays in your business. I think it is safe to say that at one point or another you have cyberstalker companies to learn more about them. Well, consumers are doing the same to your business too.

If you haven’t learned by now, social media is breaking or making goals you set for your business.

But utilizing social media is more than just posting right? Yet time and time again I see businesses with the utmost potential falling short when it comes to utilizing it. This week I address three types of goals that you might be working on that will be more easily achieved if you also leverage your social media.

Biggest Takeaways

Business owners who are leveraging how much social media can boost their business understand it involves much more than just posting and hoping for likes. If you have goals for hiring, increasing, and scaling your business than your social media needs to be excellent. I am not just talking about the great pictures you post. But conveying your worth to those who stop by.

Looking for employees?

Yes, potential employees will look at your social media and see if YOU are the right fit for them. Why would they want to work there, how would they fit in?

Wanting to raise your rates?

YUP! Your brand that your portray on your social media needs to reflect the worth of the prices you are raising! Your strategy online says a lot about your value.

Learn how to scale back business?

Well, there are two problems to be solved here, and guys I am here to help teach you this system.

Recommendations:

  • Knowing the right things to post and when to post is the tip of the iceberg when it comes to utilizing your social media correctly. After many years of experience, building my own brand and helping others find success in their business, I know how social media plays a huge part in success. With Better Marketing With Bella, not only is content created for you but success is outlined on how to use it.

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-Care Software

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

Are You New Here?

One thing that is preventing thousands of dollars of sales

Episode 279: One Thing That Is Preventing Thousands Of Dollars Of Sales

One thing that is preventing thousands of dollars of sales

What if I told you I knew what was preventing people from thousands of dollars in sales for their business, and what you can do about it?

This week I had the chance to reconnect with some old friends who I haven’t seen in close to a decade! It had felt like I stepped into a time machine and no time had passed at all. A gal that was there said she owned a house cleaning business and did petting sitting as well. Knowing I am a business coach she wanted to ask a little advice from me. Now, typically I don’t get into this with friends but I just couldn’t help myself this night! We started chatting, the energy was flowing, the conversation was amazing, and it inspired me for the topic of this week’s podcast.

Each week I receive wonderful messages from loyal listeners letting me know that they really are landing thousands of dollars in sales! What are they doing that is setting them apart from those who aren’t succeeding? If it was something that anyone could do, would you be willing to give it a try?

In this week’s episode, I break it down and examine what is the one thing that is preventing you from landing sales and what you can do over and over again to achieve this type of success.

Links

Mastermind

Les Brown

Solo School Cleaning 

Jump Consulting

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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  4. Click on ‘Write a Review’’

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Stop Being Offended

Episode 270: Stop Being Offended

Stop Being Offended

 

How often do you get offended? How do you feel when someone turns away when they hear your prices? Or how about when someone is always asking for a discount? Have you ever said or thought “read my website”? Business has been booming and we have learned to become pickier… however as they have many times before they will again. Things are changing. Business will slow down and we need to know exactly how to keep jumping.

 

 

Biggest Takeaways

Stop being offended by people turning away at your services, or prices, have confidence in your business. Educate them about your business and learn how you can work with new clients and prospects as the market changes.

 

Stop Being Offended, Be Educated

The market is changing and so it is time we learn what we need to do to keep jumping. Stop being offended, set it aside, and educate yourself and your clients. If they hesitate at your prices talk to them and connect with them about how your services are worth it. When someone reaches out it is because they have a problem that needs to be solved. This is an opportunity to help them and teach them why you are the right one to solve their problem.

 

How Do You Have Confidence?

How do you sell? Do you direct them to exactly what they need? How about talk about them and connect about the problem? Do you ask them how you can follow up with them? Or tell them you will follow up and when? Look at how you have confidence and show you are confident in your business and your services.

 

 

Show Highlights

  • This is an opportunity to educate not be offended [6:55]
  • Do you have confidence? [10:40]
  • What is your follow-up process? [16:53}

 

 

Want Some Free Sales Training?

I did a 3 part training series with a 20-year veteran sales master and provided you with some training experience that is out of this world! If you enjoyed this podcast and want to continue your sales training, check out this three-part series with Aaron Miller.

 

 

Links

Mastermind

 

 

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

 

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 251: How To Decrease Turnover and Create Raving Employees

 

In this week’s Podcast, Bella is going to tell you the difference between what happens when you have a streamlined onboarding process compared to being unprepared and wigging it.

She is going to teach you why the onboarding process alone has the biggest impact on your turnover rate and employee retention.

 

Biggest Takeaways You Don’t Want To Miss

Having a Standard Onboarding Process Can Set You Aside from Other Employers

It’s commonly underappreciated to have a concise onboarding process. However… This is actually the most vital part about retaining employees, and weeding out the applicants you’re not looking for.

Being Prepared Can Be the Key to Finding that Superstar Employee

“Employees thrive on clear expectations”, New employees want to do good work and It is our job as business owners to set them up for success. Being prepared and systematized with your onboarding processes, training methods, and SOPs will enable them for success.

The Value of an Employee vs the Value of a Client

How often do you compare the revenue an employee brings in compared to a client? This is a huge thing that a lot of business owners don’t think about. Finding the balance between losing or gaining clients and employees is vital.

SHOW HIGHLIGHTS

  • Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
  • Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
  • Exactly what NOT to do in the onboarding process [10:45]
  • Defining Onboarding and what it means [11:45]
  • Studies pertaining to high employee turnover [13:00]
  • Why employees leave companies [13:30]
  • Standardization of onboarding process [13:05]
  • Importance of schedule for onboarding [18:30]
  • Why pet care team training videos can give you a headstart [21:45]
  • What is an employee’s worth vs a client’s worth? [23:35]
  • Types of employee learning and training styles for employees [26:30]

 

Links:

Pet Care Team Training

Jump Mastermind

 

Subscribe To The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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  4. Click on ‘Write a Review’

Episode #249: Get Inspired, Then Take Action

 

In this week’s podcast, we are going to get MOTIVED and TAKE ACTION. I am so thrilled all of you get so inspired but it is time to do something with that inspiration

I am going to tell you how you can motivate yourself to take action and what to analyze to make sure you continue to take action.

 

BIGGEST TAKEAWAYS:

Inspiration and Results

Many people get inspired but no one really does anything about it. We are going to jump in and get motivated. It is time to take action!

Actions to Take

Just trying to figure it out… that is the worst thing you can do. There are so many positive actions you can take from your inspiration. Think about them all and use your resources.

Get Motivated and Get Uncomfortable

Taking the proper steps to get motivated and actually do something with your inspiration can be challenging. But what happens when you get challenged? You get uncomfortable? Then what… you do something about it. Recognize the time you stepped out of your comfort zone and think about what happened when you did.

 

Show Highlights

  • What is Being Done with Your Inspiration? (3:30)
  • Actions that can be taken from Your Inspiration (5.30)
  • How to Get Motivated and Take Action (9.20)
  • Acknowledge the Challenges You Overcome (10.55)
  • What do You do When You Get Inspired? (12.40)

Links

 

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  1. Click this link – Bella In Your Business
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  4. Click on ‘Write a Review’

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Secret Elements To Having A Kick Ass Pet Sitting and Dog Walking Interview Process

When most people think about marketing, they think about getting new clients. However, 50% of your marketing efforts should also be on getting the right people to work for your company. But finding the right dog walking or pet sitting candidate isn’t just looking for a needle in a haystack. It is the entire pet sitting and dog walking interview process that needs to be shaped to appear attractive to your prospective new employee.

It is all about courting them, attracting them, exciting them, and keeping them engaged.

When you can accomplish this, people will be banging down your door to work for you. They will be excited and eager and your ghosting at face to face interviews will go way down or be eliminated.

We talk a lot about what you should look for in a candidate and in the past we have already walked you through:

 

So that should definitely get you started with the nitty-gritty. But now I actually want to break this down to show you what both sides can experience during the hiring process. It isn’t all about the business and what the business wants. You have to appear “sexy” to the applicant too. You have to make them want the job and the very first impression they have of you is the hiring process.

So let’s make this interesting…

In a volatile job market

it can be difficult and time consuming for businesses to have the perfect hiring process. BUT a standardized hiring system is crucial to fairly screen and interview candidates. Your hiring process says so much about your company before introductions are even thought of.  Applicants are not just applying for your job but many others as well. They are getting responses from different companies and they are all making them feel a certain way.

Stand out in your business! Make them feel connected and excited about their application with you. I am going to break down a few ways you can accomplish this so hopefully, you can take your process from drab to exciting.

https://www.facebook.com/jumpconsulting/videos/3793818700632391

Advertising & Creating Interest In Your Dog Walking Interview Process

Once you create an ad, you have all the ability to play with where it shows up and test the different titles and descriptions. How do you know which ad copy performs best if you don’t test it? How do you know if you post a link on Facebook, send it out in an email, or post it on a job board – which actually performs? With this data you can start honing in on what works and stop wasting your time on what doesn’t work.

I always suggest to play around with the tones of your ad. Create an ad like you are talking to your best friend, create a corporate one, and then create one with the fun pet lingo that you use in your daily adventures with your clients. Which will get the most interest? Which will draw out the best applicants?

 

See how many jobs you have “open” and how they are performing

 

The only way you can tell is if you test all of this and track the conversion rates. JazzHR lets you post as many hiring ads as you want

…and posts them on over 20 job boards

…it also tells you how many eyeballs see it

…finally how many actually apply.

This info alone is so super valuable, if used.

You can also import them easily to your website to see if that has any effect as well. How professional does it look when you have a formal job application on your website? The applicant is coming to your virtual house and knows exactly what kind of company you are.

The dashboard will show you all the important info you need in one place. Know what works to get the right people excited.

 

How Sexy Are Your Basic Information & Screening Questions?

The next most important thing when creating the best dog walking interview process is to not get bogged down with all the “unsexy”  typical questions that everyone asks. Here, you actually have the ability to insert your company culture or witty nature through collecting their basic info and screening questions.

How about asking some exciting WHY questions to your applicant? Things that show that you actually care about their opinions and their desire to apply for the job. Tailoring these questions can attract or detract your applicant to the job so think hard and long about what the right questions can be. Don’t be afraid to make it about them. Like, “Describe your dream job?” or “Describe two things about this job that appeals to you” or “Tell me one thing that could be a downside to this job?”

Seeing how much thought they put into this can really save time in the hiring process to weed out applicants who aren’t meeting the basic job requirements or applying just to apply.

In this stage, you can hear their heart – and hopefully, if you word it properly, they can hear yours too.

 

Stop Looking At The Duds! You Are Wasting Your Time.

I have been in your sneakers… I know what you are looking for when you are setting up your pet sitting and dog walking interview process.

You want:

  • someone in your service area
  • a candidate available the hours you need
  • an applicant who is physically able to complete the job
  • someone who has a smartphone
  • plus insurance
  • and a car.

Am I right? (I got you boo!)

It is exactly why I included those questions and more on the knockout questions that you get, complimentary when you sign up with JazzHr.

But more so, these questions – are so important because why would you want to waste your time with someone who doesn’t even meet your basic criteria?

And one step further, what are your knockout questions saying to your applicant? How about going one step further and slip in something like, Do you mind ending your shift with slobber and dog/cat hair on your clothes? Give them a win when they are filling out this online application. Make them chuckle, smile, or get to know your brand through what you ask them.

They will see that you are looking for the necessities but also have enough of a personality that you just perked their interest to work for you!

Wowzas! Interested?!?!

and the best part?

You get to determine what is an acceptable or unacceptable answer and can set up this process so you don’t even see the unqualified applicants. Imagine that… less toads you have to kiss before you find the proverbial prince charming!

 

via GIPHY

 

Knockout questions help to detect the red flags and absolute no-gos with no extra work! (Check out our previous episodes with Jen for more info on this.) You even get to control if you still want to view the flagged applications, or if you just want to eliminate them right off the bat. This becomes a next level screening process to find those hidden gems in the bunch with minimal work to you.

All this info is stored inside the applicant’s profile too so you don’t have to sift through email threads and try to piece together all the info. It is all in one place for you to reference. Especially when you are exchanging communication with the applicant.

This brings me to my next exciting perk in this journey to finding amazing staff…

Text Your Applicant!

If you are reading this, I am sure you have hired before and I am sure you have a story of one time when you were ghosted. While I can’t guarantee that won’t ever happen again, I can tell you that being able to chat with them real-time – through text messages can really help get that bond established and make them feel like they know you .

Oh, and you can systematize all of that too. Create your standard text messages that you send to people you are really interested in like:

“Hey (name)! I loved reading your application. I am out right now, but I wanted to let you know to watch your inbox because my tail is wagging fast to forward you onto the next phase of our hiring process! Bella, Bella’s House & Pet Sitting. 

or maybe something like this:

Good morning (name)! Just wanted to let you know I am looking forward to finally meeting you face to face today! I feel like I already know you – and can’t wait to chat some more. By the sounds of it, you sound like you are on your way to be a great addition at our company! See you soon! – (Name) 

I guarantee no other suitors (companies) are getting that excited or personal with applicants. You need to drop some bread crumbs to get them excited about this process. Remember, it isn’t just about you.

texting applicant

It can even be used to send updates during the interview process or a thank you text…. instead of an email.

But why not just do it from your company phone?  That was my first thought. 

With this method, the texts stay in the candidate’s profile, and anyone who is accessing your account can keep up with the convo! You can’t do that if you are doing it all on a physical phone. Not to mention you can systematize the heck out of it! #winning

Acknowledge Your Applicant Goes A Long Way In All Phases

One of the toughest things when applying for a job is wondering if they got your application, when (or if) they will reply, or going back and forth with scheduling. Not only is it nerve-wracking for all involved, but it typically produces a lot of untrusting emotions and stress.

dog walking interview process

Make the dog walking interview process nurturing. Let them know through auto-responses that you got their application and they can expect a reply in X hours/days. This is important because looking for a job is depressing and daunting. The applicant is not feeling the greatest, so it really doesn’t take much to stand out from everyone else and be human.

When you are trying to arrange a time to meet virtually or in person or on the phone, how about setting up a calendar where they can select a time that works for you? This will speed up the process, eliminating the back and forth, and leave your applicant feeling impressed that you have thought ahead and smoothed out the process.

calendly email

 

How Do You Think That Makes Them Feel?

Imagine how they are now thinking it would be to train with you or learn their new job from you? You are building their confidence in your company making them want the job even more.

It is an opportunity to take these small nuances that often become a put off to applicants and it is where YOU can shine and excite the applicant.

via GIPHY

 

Are You Breaking The Law With Resume Collection?

The last thing we need is another thing to keep track of during the dog walking interview process!

Did you know that the law requires you to keep all of the resumes you have received for 2 YEARS?

That’s a lot of responsibility for anyone to have, but even more so if the hiring process isn’t organized or even located in the same place. Again, this process allows you to electronically store all of this information, and to compound this feature, it will tell you if someone has applied to your job opening in the past and why you rejected them!

jazzhr

Customize your own workflow process in the dog walking interview process.

I know that your secret sauce isn’t the same as your competitor or even someone in another state. That is why I give you the suggested hiring and interview phases but I know that not everyone will be the same. Being able to create your own phases of the interview process, that you feel comfortable with is paramount.

What is even more important is being able to replicate it all with the click of a button. What kind of experience would that potential employee get if every single time you were having to think about it and recreate that moment? That email exchange, that request for a video, that response to the video, that request for an interview or zoom meeting? Not only will your delivery not be consistent, which could affect the love affair you are starting with a potential hire, but it is also emotionally draining.

Because I know you get your hopes up when you see a candidate that you like…

So let’s front load this sucker! Let’s take a moment to create some phrases that are comfortable for YOU and then make it all work with the click of a button.

Sound easy? It really is… so many in the Mastermind are crushing it with this method and able to hire on-demand because of it (If I sound like a proud Mama Bear.. it is because I am!) 

And bonus thought – having this automated allows you to tweak the entire process if you see that people tend to drop out at one point or another.

Share Information With New Hires In The Same Place.

No one gets excited about getting a packet in their email that they need to print, fill out, and hand in. (Heck, even my printer is busted at the time I am writing this!) Let alone getting something in the old fashioned MAIL. The time is here – electronic is the way to go and what better experience for this person you are courting to hire onto your team than an easy onboarding process where they can do it all online and easily?

Not only that – but now you have it all in one place so no more file cabinets of folders stacked around your home office!

Think about how it feels from the applicants stand point.
Think about all the time you can save in your own business. If not your own time – the time you are paying others to do this all.

Want To Go All In With Me?

For over 2 years hundreds of businesses in the pet sitting and dog walking industry have partnered with JazzHR to help them do all this and more with their hiring process. The power of this software has helped them to attract the right applicant, hire confidently, and know that they don’t have to be a hostage in their business because their system to find people to hire – works! (and lets face it, they now have a pool to pick from)

I believe in this company and used them in my business and personal hires. When you sign up through me, you actually get 50% off the middle plan AND a job ad AND knockout questions.

It is time to flip the tables and instead of feeling like you need to convince people to work for you – have them begging to work for you!

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 189: How To Make COVID-19 Stop Messing With Your Head

Episode 189: How To Make COVID-19 Stop Messing With Your Head

How are you doing? Like really doing?Is Covid-19 Messing With Your Head?

Lately, I’ve been having A LOT of conversations with pet business owners about how to stay strong during the COVID-19 pandemic. I can not imagine the amount of stress that so many of you are having to deal with and I know that it is not easy.

But I want you to know that in this unique time, it is more important now than EVER to be on your A-Game. What you choose to do with the majority of your days NOW is going to set the stage for what Summer, Fall, and beyond will look like. Listen in as I discuss a variety of ways that you can stop COVID-19 from affecting your mental health.

Covid-19 mental health strategy

Show Highlights

  • [3:00] – Why are routines so important, especially during COVID-19?
  • [5:00] – How cleaning can help you feel a sense of accomplishment and even help others in need.
  • [7:00] – Why the strong are getting smart – and how you can too!
  • [10:00] – Consider joining the Pet Industry COVID-19 Survival Group
  • [13:00] – How you can ask for help & start giving yourself what you need.
  • [15:00] – How do I know if I’m an essential business?

 

COVID Pet Industry

Links To Stop Covid-19 From Messing With Your Head


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 184: Quality Over Quantity Of Your Social Media Content

Quality Over Quantity Of Your Social Media Content

It’s no shock that being on Social Media is a must for Pet Sitting and Dog Walking businesses. But, what platforms are best for us? How should we be using them? And what kind of content should we be creating?

To share his 15 years plus years of digital marketing experience, I’ve brought on Dan Willis.

Social Media

Dan Willis brings insights into the power of relationship marketing, video content and the emerging millennial/gen. Z marketplace leading your brand to learn how to not only succeed today but how to build success for the future. 

Biggest Take Away You Don’t Want To Miss

Don’t spread yourself thin trying to be active on all social media platforms when the biggest platforms for dog walkers and pet sitters are Facebook and Instagram. Create content that best expresses your brand, use video, and don’t get discouraged if you don’t get a bunch of interaction on any given post. As Dan said, if you can create content that inspires one person to appreciate what you’re doing, that content was of value. 

Don’t just produce a large quantity of content but make sure you’re placing quality over quantity for your social media content.

Show Highlights

  • What networks are the most beneficial for dog walkers and pet sitters? [3:01]
  • The importance of video content [5:28]
  • Social media listening [10:38]
  • Creating quality content [19:16]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 



Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 183: Video Training In Your Pet Sitting Company

Why You Should Do Video Training In Your Pet Sitting Company

Whether you have new hires or you want to give current staff a refresher on your business, planning a training session can be time-consuming and overwhelming! You want your employees to be able to jump right into things, but what’s the best way to support staff learning within your pet sitting business? Video training is the answer.

Video training

Biggest Takeaway You Don’t Want To Miss

Video training in your pet sitting company offers a level of versatility that is not offered through any other form of training. Whether that be reading pages and pages of your systems and processes or hands-on learning, if your employee is not alert, they will not learn. Thus, video training offers the ability for your employees to train when they feel alert and able to fully comprehend the content.

Show Highlights

  • Video improves learning results [3:32]
  • The importance of having a staff training foundation [4:45]
  • Video training tips [6:18]
  • Online training when your employees alert [7:24]
  • Video training is more likely to be consumed [8:58]
  • It doesn’t have to be boring! [10:26]
  • Incorporating video into your onboarding process [11:10]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 



Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 182: Using Video To Increase Sales In Your Pet Business

Using Video To Increase Sales In Your Pet Business

The use of video is becoming exceedingly necessary in order to get your pet business known. To teach how to use video to increase sales in your pet business, I brought on my good friend Daniel Glickman.

Video

Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As chief marketing officer of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. His blog, newsletter, and international Meetups—all under the title CMOConfessions—offer a frank, creative, and humorous take on the underbelly and undercurrents of today’s most pressing, exciting, and confounding marketing issues.

Biggest Take Away You Don’t Want To Miss

Making videos doesn’t have to be scary.

There are three different types of videos you can utilize to increase sales in your pet business. You can do a right here, right now video. These videos require the least amount of production and are perfect for showing your followers what you’re doing at that moment. The second video, promotional videos, will be more produced than the first and have content that it is on brand and message. Finally, there’s the most produced video in which you produce a series of shows that repeat weekly and stay on a topic each week.

In order to excel, pick the type of video you’re best at and start filming!

 

Show Highlights

  • Why are small businesses using video? [3:27]
  • Resizing video, the importance and what it means [4:46]
  • Why video seems scary [7:51]
  • When do people stop watching a video? [12:03]
  • As a dog walker/ pet sitter, what could be an interesting video? [13:26]
  • How do we know when it gets boring? [15:13]
  • Viral videos [18:52]
  • Wave.Video community [22:47]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 



Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

video training

Here’s Why You Should Do Video Training In Your Pet Sitting Company

Whether you have new hires or you want to give current staff a refresher on your business, planning a training session can be time-consuming and overwhelming! You want your employees to be able to jump right into things, but what’s the best way to support staff learning within your pet sitting business? Video training is the answer.

Research has shown that video improves learning results. In a digital world where people’s attention spans are becoming shorter and shorter, the video provides a snappy solution for training staff members.

Forrester Research estimates “one minute of online video equates to approximately 1.8 million written words.” Isn’t that crazy!?

Additionally, “90 percent of information transmitted to the brain is visual– and visuals are processed 60,000 times faster in the brain than text!”

video training

 

If you want your staff to retain as much information as possible about your business then setting up video training should be your next step. Here are some helpful tips to get you started:

  1. Keep it short and sweet.
    If you’re going to do video trainings, don’t create super long content. If you have several topics you want to discuss, break them up into smaller videos.
  2. Break up videos with images.
    While talking heads are great to drive points home, nobody is going to want to stare at one person talking to a camera for 3 minutes. Jazz up training videos with fun images, infographics, and other visuals to keep your staff members engaged.
  3. Make your videos interactive.
    Once you’ve got your staff’s attention with videos, keep them engaged with tests, polls, and other interactive features. You can include buttons within videos that say, “click here to learn more!” and other call to action phrases.

Video Training Online When They Are Alert.

This is also great for staff members because they can complete these trainings from anywhere! You can designate time at work for them to do the trainings, or allow people to complete them at home. It’s also a huge benefit if the videos are both mobile- and web-friendly.

Video Training Is More Likley To Be Consumed

Again, according to Forrester Research, “employees are 75 percent more likely to watch a video than to read documents, emails or web articles.” Another great thing about video training is that your staff members can always refer back to them.

video training

 

It can be difficult and time-consuming to sort and sift through physical documents to try and find a resource or bit of information needed for work. With video, staff members can jump in and go to the exact point in the video with the information they were looking for.

Gartner Research also recommends video as a support tool, especially for training purposes One report notes, “There are cost and time savings to be made in reusing content, compared to running the same live conferencing session multiple times.”

Join Jump Mastermind

Video Training Doesn’t Have To Be Boring.

Video is an excellent tool because it can take so many different forms. It can be animated, it can be you and your team members talking, or a mix and match! You don’t have to follow some corporate structure when creating your videos – keep the content true to your business and your brand!

Training videos can be exciting, humorous, informative, and engaging all at once. Of course, your tone may vary on the topic being discussed but definitely get creative with your content. If you’re feeling overwhelmed with staff trainings, video can help take much of that pressure off so that you can spend more time jumping into other projects!

Incorporating Video Training Into Your Pet Business Onboarding Program:

Videos can also be incorporated at any point in staff training. Once you hire a new pet sitter or dog walker, you can send them an intro training video to get them started. You can provide new videos each quarter or annually to staff members as well.

Video also provides a great way for employees to understand everyone’s role within your organization. It’s easy for people to get caught up in their own day-to-day jobs, but video training can really bring everyone together to ensure your team is on the same page.

Beware! Video Training Is Only One Component

Of course, you shouldn’t replace all pieces of training with video. Be sure to make yourself available if members of your staff have questions following a training video. Plus, while many people are visual learners, make note that not everyone will be. There may still be a need to have physical documents for training as well as in-person sessions, depending on a person’s role within your company.

Have fun with these staff training videos and know that they’ll ultimately serve to help everyone to learn in a way that will save both time and money.

Better Marketing with Bella

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 180: How The 90/10 Rule Can Get Your Dog Walking Business Back On Track

How the 90/10 Rule Can Get Your Dog Walking Business Back On Track

Do you feel like content marketing is taking over your business? Like you have to consistently be posting on every social media platform possible and creating all the content you can in order to properly market and grow your business?

Don’t stress!

Today, I brought on Andrew and Pete to tell you how the 90/10 rule can get your dog walking business back on track!

Dog Walking Business

Andrew and Pete, international keynote speakers, authors and YouTubers, are the multi award winning fun business duo who help small business owners scale their business so they can stop swapping time for money.

Biggest Take Away You Don’t Want To Miss

If you try to post on all aspects of content marketing then you are doing none of them remarkably well. Instead, pick one aspect of marketing and do that one thing remarkably well. In doing so, you will be known for that aspect and will no longer be wasting your time on the other platforms that aren’t performing well for you. Follow your data, find out what works best for you and your business and spend 90% of your time there and 10% experimenting elsewhere.

In following the 90/10 rule, you are guaranteed to get your dog walking business back on track.

Show Highlights

  • About Atomic [4:23]
  • What is the 90/10 rule? [7:20]
  • How do you figure out the one thing for you business? [10:40]
  • Conclusion [18:22]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 



Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

How to Make Pet Sitting and Dog Walking Applicants Fall in Love With Your Business

One of the most challenging aspects of running any pet sitting business is the hiring process. Not only are you looking for those who align with your values and mission, you are trying to convince people why they should want to work for you! Many business owners forget that hiring is a two-way street. In fact, it’s much like dating: hiring is about people loving you as much as you love them! 

Below are five tips that all employers need to understand.

  1. Update job description wording
  2. Start asking different questions
  3. Create a shorter timeline
  4. Add extra touches
  5. Give visuals

Remember, the hiring process should be exciting for both hirers and applicants. Many hiring managers and employers complain that applicants don’t get back to them– chances are you just need a little help in the application department.

Pet Sitting Applicants

Update Your Dog Walking and Pet Sitting Job Description Wording

When you’re looking to fill a pet sitting position – and any position for that matter! – wording within your job description is crucial.

Remember, looking for a job can be really tedious and depressing for people. It can be exhausting sifting through help wanted ads, especially when so many ads simply list what people should be doing or what they need to have.

Try and make your job titles and descriptions more fun and off the beaten path.

Don’t be afraid to use a more conversational tone, like, ‘hey girl, imagine this!…’. 

Descriptive words paint a visual picture, making prospective hires much more interested in you than the sea of more robotic job descriptions. Looking for pet sitters?

Let them know, ‘this is a job you’ll never want to let go of because you’ll be out in the sunshine with dogs!’

Let the personality of both you and your business really shine through. Don’t know where to start? My advice is to record yourself talking about who you’re looking for and what you want out of a new hire. Then you can write down the words you actually want to convey!

Start Asking Different Questions

During the hiring process, there are tons of questions – from the job application itself to the actual interview.

Of course, you’ll have to address the more standard (boring) questions like, ‘Do you have a car?’, ‘Do you have insurance?’, etc.

But, again, don’t be afraid to have fun with your questions!

Ask applicants why they think your job would be the best job ever, or why they stopped scrolling and made the decision to apply. For a pet sitting gig, you may even ask a fun questions like, ‘What’s your favorite dog breed?’ 

Also, don’t be afraid to break up the interview process into phases.

By the time you get someone in front of you, you should already know a lot about them. But that’s only possible if you ask the right questions beforehand. Of course, you don’t want your job description and application to have five pages of questions– break it up into five interview phases instead!

Create a hierarchy of needs for your business; is it really important that someone is a caretaker? Then ask about responsibility and showing up on time. By now you’re in the third or fourth phase of the interview process and can really dive into the nitty gritty!

Applicants

Create A Shorter Timeline For Applicants

The hiring process can be quite lengthy if you don’t have all your ducks – err, dogs – in a row!

You want to make sure the time it takes you to get applicants through the process is short but along. What I mean by that is you’ll want to have a workflow set-up into phases. But make it simple for someone to move through them – for example, a person can move from phase one to two with just the click of a mouse depending on their responses.

You don’t want to waste time with applicants who aren’t the right fit, so be sure to get them through these phases first. Really think about them ahead of time; it’ll be time consuming but, in the words of author Steve Kamb, “we all start at suck.”

When you meet someone face-to-face, you should be armed with as much knowledge about them as they have about your business– but don’t drag this process out. If it’s more than a week, it’s too long. People are not going to wait around for you and will simply find another pet sitting job.

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Add Extra Touches – Little Things Matter!

If you want to stand out from other employers, you’ll want to make applicants feel special throughout the hiring process.

Whether it’s buying a cup of coffee if you’re meeting face-to-face or using a feature where you send a follow-up text after they’ve submitted an application, there are so many small things that can make a huge difference!

Remember, people are applying to a lot of jobs and you want to think of little things to help applicants along the way to show that you’re an employer who really cares. If you’re meeting via Zoom, something as simple as sending instructions via email beforehand to make sure the applicant is all set can be a game changer. Even the most qualified applicants can get nervous before interviews, so this is a neat way to ease a bit of stress.

Dog Walking Applicant

Give Visuals

Applying for jobs is a bit like blind dating – even with the job description and interviews, you may still be unsure what you’re getting yourself into.

When you think about hiring someone, consider showing them what a pet sit looks like. Instagram stories can be great for this. Create highlight reels for pet sitting, dog walking, cat sitting, etc. and send applicants links to short videos. This will give them much more insight as to what they can expect when working for you. Consider having a staff member speak on camera about why he/she loves working for you. 

You Be You, Boo!

There are so many ways you can make pet sitting and dog walking applicants fall in love with your business.

Remember, there is no exact formula you need to follow – stay true to your business and your brand when writing job descriptions.

Keep your tone more conversational and be quick to respond to any prospective hire’s questions, comments, or concerns. If they know you truly care, they’ll be that much more eager to accept a position at your company!

 

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Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

How to Build Trust in Your Pet Business on Social Media

Nowadays with all the automation that we can incorporate in business, it’s becoming more and more necessary to prove that we are human. Especially when it comes to the internet and consistent technological advances.

How do we remain human in a fast-paced technological world? 

The answer isn’t as simple as we would think. Remaining human has a lot to do with identifying who we are, what we represent, and what we want our clients to see. Then it’s about transferring that human quality not only in face to face contact but through our social media as well.

Thankfully, Bryan Kramer, the founder of the H2H movement as well as Keynote Speaker, TED Talk Speaker,  Coach, and CEO of H2H Companies, a Business Performance Coaching Company, was able to teach us more about human to human interactions and how you can build trust in your pet business on social media. 

 

Trust on Social Media

 

Your Why and Your Purpose

In order to present yourself as trustworthy on social media, you first need to know yourself.

What is your why?

What is your purpose?

Your purpose is made up of three equal parts.

  1. Inspiration
  2. Vision
  3. Innovation

The key to a sound purpose is the equality of these three parts. Too much of one thing will cause your purpose to be unclear and unattainable.  All three of these are reliant on your ability to balance them and pursue them.

Understanding your why and your purpose will not only give you a foundation for the values of your business but it will also help you to identify how you want your business to be portrayed to the public. When portraying your business it’s important to stay real to who you are. Especially, when it comes to technology.

It is all too easy to lose our human traits when representing ourselves through a screen rather than in person.

So, how do we remain human in a fast-paced technological world?

Identify and live out your why and your purpose. 

How We Share in Person Vs. Social Media

Social media is the face of your business.

What kind of stories are you telling?

What kind of stories are you hiding?

Is your social media consistent with the same emotion or does it vary and expand beyond what others are doing?

Do you want to blend in or stand out?

Trust me when I say, you do not want to blend in.

In order to stand out, you have to come across as human on social media, very similar to how you would portray yourself in person.

In-person we are multi-dimensional. We share all of our different emotions whether that’s happy, sad, angry, anything in between. You’ll be able to read those emotions in our tone of voice, facial expression, body language, and obviously with our words.

On social media, we tend to lean on one emotion and only portray that emotion, all. the. time. The issue with that is that it’s not actually who we are. We aren’t always happy and excitable.

Say, if you’re on social media and all of your posts have dozens of exclamation points because you want to make your viewers excited. That’s great, but if your page is full of excitement, it looks very fake. That is not who you are.

Show your emotions and let your personality shine. 

Divide your social media into thirds. Share one third about you, one third about other people and one third of educational content and news.

 

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Identifying Your Unique Traits

To marry your passion and your brand, you’ll need to identify what makes you unique.

Everyone shares in their own way and it’s extremely important to identify what category of sharer each person in your company is. By doing so, you’ll ensure that you’re making the ask of the right person.

The six categories of sharers, outlined by Bryan are:

  1. The AltruistAltruists are individuals who are highly recognized for their commitment to helping others. These are people who not only dedicate themselves in terms of actions, but also with regard to being mindful with their personal relationships.
  2. Early Adopter- The early adopter branding refers to a recognized subculture of progressive individuals who embrace individuality above all else. Although the term has existed since the Jazz age, modern early adopters are often associated with being the first to try new things and share them with others.
  3. ConnectorConnectors are people who pride themselves on their ability to bring people together. These are usually the individuals who are well connected and openly use their network to unite. Typically creative, they obtain validation and satisfaction through others.
  4. Careerist- Careerists are people who are have shown a preference for professional advancement above all other personal achievements. More often associated with business-related networks.
  5. Boomerang- The boomerang brand type refers to people whose brand is closely identified with controversy. In many cases, they do not necessarily agree with the content-choosing to pass on the information for the potential of being seen as provocative.
  6. Selective- The selective is a person that shares information with specific people. They usually carefully curate information based on the general needs and interests of the target audience. They value exclusivity and are largely viewed as being informative and resourceful.

Find out what category of sharer you are by clicking on the picture below and taking Bryan’s quick quiz!


Human on Social

Keep in mind, you may change from day to day as the type that you takes into account how you are feeling when you take it.

Once you and your employees take the quiz, compare and see how you all work together!

Body Language and First Impression

First impressions are critical in our business. Doing our first meet and greet with the client is really the only chance we will have to interact with them and show them who we are.

Oftentimes on these first meetings, we are missing intimacy. We are so busy going through the facts of our business and their pets that we miss making a connection with them.

Bryan describes intimacy as into-me-you-see. It’s the passage of looking past the exterior and the facts and learning more about someone. It’s extremely important for us to build that connection with our clients. We are not just providing a job, we are serving their precious pet, their family member.

In order to be more intimate with our clients, we need to make more agreements with them.

To do so, we start by asking questions about their pets and what they’re looking for from us. Get to know the different lives of each animal to be able to better serve them specifically. Not every client and every pet are going to be cookie-cutter and that’s why it’s so important to treat them as unique as they are.

An agreement can be made around anything and will look different for everyone. To get started making an agreement, you simply have to bring something up transparently and ask them to agree. The thing is, the other person doesn’t have to agree to your terms and may come back with a counteroffer.

Over time, agreements make a relationship strong. You’re learning how to communicate with each other and ensure your interactions are a two-way street.

We are human, talking to a human.

Trust and Delegation

It’s not easy being everywhere at once. As the business owner, it’s almost impossible for you to be at every single meet and greet. You need to trust yourself, your staff and your ability to lead them.

You need to delegate.

Bryan recommends practicing making agreements with your staff.

Sit them down for a team meeting and explain to them why making agreements with clients is so important to your business. Give them the opportunity to practice making agreements with another team member and finalize the meeting with a group debrief/discussion.

As a bigger group, discuss what happened, what they got from it, what they discovered and grow from there.

Conclusion

Keeping yourself relevant and building trust in your pet business on social media is as simple as keeping yourself you. Identify what makes you unique, what is your purpose, and your why. Then identify different ways you can use your team in order to reflect you and your business in everything they do.

If you want to learn more about human to human interaction and how to use it to make your business thrive. Join Bryan Kramer on his H2H Marketing & Leadership Hub Facebook group.

Just click the image below!

Build Trust

 

Holiday Pet Events You Can Copy in Your Town

One of the best ways to gain exposure to your pet sitting or dog walking company is to host or participate in a holiday pet event. But oftentimes we have no idea what to do, where to do it, or just feel like it takes way too much energy. When I used to have my company, Bella’s House & Pet Sitting for 14 years, I would participate and host many events.

These events became known in the community and offered me a lot of exposure and reason to walk up to people and talk about my company in a nonsleezy way. The events were successful and through lots of trial and error, I got them running smoothly. We had all sorts of prizes, giveaways, even a celebrity photographer at one event taking pictures of people and their pets. We had alcohol sponsors, rescue groups getting piles of money, and signs prominently hung outside of businesses with my logo on them.

The holidays are the ideal opportunity to host events and I am going to show you just some of the magic that you can create in your hometown area.

Here are 5 Holiday Pet Events you can host in your town:

  1. Yappy Hour
  2. Mutt and Mingle
  3. Dog Walking Club
  4. Dog Hiking Club
  5. Santa Paws

 

Pet Events

Yappy Hour/ Mutt and Mingle

Host the happiest of happy hour events with Yappy Hour or Mutt and Mingle. It’s a lot of fun to go to the local bar with your dog and especially for a holiday pet event. It can be an indoor or outdoor event. This is a great way to get your community together with their pups and strike up conversations about your business.

All you have to do is:

  • Find a local bar or venue to host the event
  • Get a liquor sponsor through the venue (they always have some)
  • Designate a photographer
    • You could either hire one for a couple of hours or have someone assigned to take pictures on their phone.
  • Decorate
  • Chat it up with all the attendees!

To take it a step further, you can add cute decorations like dog treats in shot glasses and host a raffle or giveaway.

 

Dog Walking Club

This great event doesn’t have to be just a holiday pet event, but can be a year-round, once a month event.

Here is how it works: Humans and their dogs walk all together in a pack, creating a community where you can get your brand out there to relevant people. Often times it is a one or two-mile loop.

The dog walking would typically work best in a subdivision or where there are a lot of apartment complexes, anywhere where you could walk a big circle. You may even be able to do a mile loop where you “pick up” and “drop off” people along the way.

The biggest advantage is all the advertising that comes with it at each apartment complex once they agree to it.

 

Holiday Pet Events

Dog Hiking Club

Are you a little more of an “off the beaten path” type of person? If so, a dog hiking club may be a better fit for you and your community than a typical walk around the neighborhood.

To do this, it would be very similar to starting a walking club but you would want to find hiking trails best suited for large packs and pups of all breed and ages.

If you have already created a blog with the best dog walking trails in your area, you might want to start with that. Consider reaching out to hiking clubs and see if they wanted to partner with you on an event with a twist… with the dogs!

 

Dog Park Date

Create a holiday pet event within the community you’ve already established and invite your clients to the dog park for a date!

With this event, it’s up to you to be creative on what the event will entail.

Will you host a raffle?

Will there be a flyball or find the treat contest?

This event is perfect to meet new people.

In doing so, you’ll be reaching out to the happy hour crowd who already goes to the dog park but now you’ll be able to get your name out there. While there, you may even meet people outside of your clientele.

 

Santa Paws

The classic Christmas celebration, taking a picture with Santa. No matter what you celebrate typically this type of holiday pet event attracts all types of people.

Host the event yourself by:

  • Partnering up with a local Pet Store
  • Get a trainer to dress up as Santa
  • Hire a Photographer or do it yourself
  • Order a Christmas backdrop off Amazon
  • Make the pictures available on your Facebook page
  • Invite everyone you know!

The Main Idea of Pet Events

The main idea of these pet events is to bring more exposure to your brand. You have to remember that not everyone is going to be ready to buy your services immediately, but getting to know you and what you stand for will make you memorable when they do need your services or even their friends.

Also, remember that these events are not about how many people show up to the event but all that you get to do to attract them to the event. All the promotions, fliers hung in the elevators or put in the pet store bags. All of this helps to ensure that your community gets to know your brand in a fun way that you are giving back and celebrating their bond with their pets!

 

Holiday Tips

Episode 171: Hiring Tips for Finding Staff During the Holidays

Its that time of the year again! When September/October hit and everything turns into all holidays, all the time. The time when every store is confused about what to celebrate first with multiple isles of Halloween, Thanksgiving and the MASSIVE Christmas section.

I think we can all admit that September through December, Holiday preparation takes over.

What’s wrong with that, right? The holiday season is loved by so many! But not everyone has to deal with the stress of trying to hire during the Holidays. We get burnt out trying to find staff during the holidays because people are either only seasonal or not applying at all! Then we get burnt out and it results in an altogether disappointing feeling.

Take back your Holiday season!

Dive in with me as I discuss tips and mindset shifts that we all need in order to take over hiring during the Holiday season.

Hiring During the Holidays

Biggest Takeaways You Don’t Want To Miss

Finding staff during the Holidays can and needs to be taken advantage of! What you need to do is first, check your mindset, make sure you’re going in with a positive, go-getter mentality. Second, streamline your process now! Don’t wait until you’re in extreme need of staff. You need to set up a process now, create a fast system, delegate the hiring tasks, and find your ideal Holiday candidate.

You can take back your Holiday!

Show Highlights

  • Embrace hiring in the Holidays [2:07]
  • Streamline your process [3:06]
  • Create a fast system [5:52]
  • Delegate [6:25]
  • Find your ideal candidate [7:44]
  • Should you hire for long term or seasonal? [11:30]

Hiring During the Holidays

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  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

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scheduling social media

5 Strategies To Show Up On Social Media When You Don’t Have Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

scheduling social media

5 Strategies To Show Up On Social Media

Here they are:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

Let’s go over these in a little more depth!

 

1. Find Time For Things That Are Important

If you really want to do something, you’re going to find the time. So let’s just acknowledge that first.

So, if we’re not finding the time, what is the reason why we’re not finding the time?

Do we not really want to do it? Do we not really see the value in what social media can do? And, what are you doing where you could easily be recording?

After you get off the phone, you could write a post.

You could say…

“I just got off the phone with this brand new cat client. She usually never has a pet sitter, but her grandmother passed away and she needs to fly. And, the only thing she’s really concerned about is with her cat. So, we were able to help her by doing x, y and z.”

What I’m saying is, tip number one is to find the time, seize the moment, and figure out the different things that are going on in your life right now that you actually could leverage.

 

2. Recycle or Up Cycle Your Posts

The second tip is to recycle your posts.

You have all this amazing effort and energy that you’ve done. Why waste it?

leveraging technology

by Brian Fanzo

It’s very easy to go into the insights of your Facebook page. And, the charts there will show you what’s performed well.

You can go back to those posts and reshare them or copy and paste them to schedule the post again.

Your insights will show you what your community is actually reacting to.

 

3. Schedule Time In Your Calendar

Schedule time in your schedule like you would have pets.

I know that many of you would never actually miss out on a dog walk.

Let’s make social media a priority.

That can be 10 or 15 minutes a day, every other day, once a week, something, but if you aren’t scheduling it in like something that you absolutely need to do, it’s going to be really hard to show up on social media when you feel like you don’t have any of the time.

via GIPHY

 

4. Use Social Media Scheduling Software

Number four is to use scheduling software.

There are software programs like:

The one that I really love is Agora Pulse because it is like the Lamborghini of social sharing.

One of the best features is social listening, which means anytime anyone says your name, your company’s name, or maybe your area and name, you get an alert for in your Agora Pulse.

Now, I do not suggest that you actually allow Agora pulse to give you notifications in your email, because that can get a little overwhelming.

Sometimes, people say I don’t want to use scheduling software, because it won’t show up on social media. And, that just is not the case.

I have scientific evidence that shows that posting from a third party platform does not actually make it not get seen. I think there was a time like two years ago when that happened, but not now.

If it makes you feel better, you can use Facebook’s native scheduler.

While you can automate the scheduling, you cannot automate engagement. You really do want to just check-in and try to talk with people.

 

5. Hire Someone For The Creative And The Strategy

Now, the fifth and the very last one is going to be to hire someone for the creative and the strategy.

This is a more expensive option, but it ensures that the job gets done.

You can create the graphics and then let the other person schedule them. Sometimes the problem with this is that they don’t know when to post it or what to say.

 

Conclusion

To recap, here are the five strategies to show up on social media we discussed:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

But how do you actually come up with the stuff, right? How do you come up with ideas when your brain is just like wants to explode?

You’ve got:

  • So much stuff going on
  • So many different projects
  • Clients calling
  • Employees asking you questions
  • Your kid tugging on you
  • Your husband or wife wondering what’s for dinner tonight,
  • To pick up the kid pick up from school

Right?

So the last thing that most of us as business owners have is the ability and the time to be creative.

This is where Better Marketing With Bella comes in.

 

We only open up the doors twice a year and it’s coming up.

Here’s our process for new people joining:

  1. People already in the program have the option to join again
  2. We ask our waitlist if they’re interested
  3. We open the program up to the public

You can join the waitlist here.

See you inside the program!

Episode 166: How To Use Email Marketing In Your Pet Sitting Business

Listen on Spotify           Listen on Apple

 

Email marketing is something that a lot of business owners have an adverse reaction to. They think they’re bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why?

In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this? Today, I want to break it down to show you how I use email marketing and how you can, too.

Email marketing

Biggest Takeaway You Don’t Want To Miss

Email marketing is a great way to keep your audience up to date with what’s going on in your business and humanize your business. Send weekly updates and use the P.S. section to ask them to respond, opening up the line of communication. Your emails don’t need to belong and drawn out, they should simply add value to your reader’s life. With each email, you’re able to show a bit of your personality, this is what people connect with, so be as personal as you can. Specifically, videos are a great way to show your personality and personalize your emails. And remember, on social media, you don’t own your audience, But with your email list, you do!

If you’re still not sure what to write or really don’t have the time to focus on email marketing, I get it. That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program.

Show Highlights

  • How can you recap your week in an email? [3:20]
  • What should you put in the P.S. section? [4:30]
  • How do you segment your audience for better email marketing? [5:35]
  • How can you add value? [6:30]
  • What can you do to build a bond with your audience? [7:00]
  • What’s one of the best ways to share current sales you have? [7:40]
  • How can you personalize your email marketing with videos? [8:05]
  • What does it mean to “own” your audience? [8:30]

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

    1. Click this link – Bella In Your Business
    2. Click on the ‘Subscribe’ button below the artwork
    3. Go to the ‘Ratings and Reviews’ section
    4. Click on ‘Write a Review’

How To Use Email Marketing In Your Pet Sitting Business

Email marketing is something that a lot of business owners have an adverse reaction to. I hear a lot of the time they think they are bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path.

But why?

In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this?

One thing that I don’t see acknowledged is how much email marketing IS one of the only social platforms that you can still control. Although there are still algorithms involved, it is one of the best-producing ways that you can spend your marketing time.

Some people even feel like the email is interrupting their day or is just always spam.

That, my friend, is stinking thinking.

If you make them interesting, people are going to want to read.

Today, I want to break it down to show you how I use email marketing and how you can, too.

Email Marketing

8 Ways I Use Email Marketing In My Business

Here’s a brief summary of the ways:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

If you would rather listen:

 

1. Give A Recap In A Weekly Email

There is no way everyone can possibly see or keep up to date on everything you do.

Even if you are lucky, only 15-25% will open your emails.

However, that’s more than you would have normally, so isn’t that a good sign?

At Jump Consulting, I publish a blog every other week, a podcast every week, and sometimes do a Facebook Live. I also always have something cooking on the back burner, too, and the weekly email is how I can do this.

Pet Sitters and dog walkers can do this, too, by telling people the situations they were able to help that week:

  • Cat sitting for someone whose grandmother passed away in another state
  • Walking the puppy that has too much energy
  • Helping to care for a dog during the schedule changes of a divorce

All of these examples help to humanize your business and show people how you are able to help your clients.

If you have any great IG or FB stories, or posts that got lots of interaction, or a local event coming up… these are all great to put into the newsletter too.

2. Directly Talk To My Readers (With A P.S. Section)

At the end of an email, you can always insert a P.S. section.

I do this when I usually ask questions. It is always interesting to see the replies I get. I often call the reader to action by asking them to hit reply and tell me something.

PS email

Because of this, I’m able to get the line of communication open to start chatting.

The P.S. can be powerful because most of the time we are reading on our phones and scanning the email. Not reading word for word. But where does the eye end?

You guessed it, on the P.S.

Another fun way to use the P.S. section is when you have a really long message and you put a short amount of text in the body, have your signature, and then a longer P.S.

For some reason, people are more willing to read the P.S. than the body of the message.

 

3. Segment My Audience

Another quick and fun way you might want to use your email is to segment your audience.

You might have seen me ask you a few times in the emails…

“Are you a starter? Builder? Scaler?”

email segment

 

This question has buttons attached where I ask you to press the one that matches.

My email marketing system then tags these people and we know just where they are in their business. It helps so I can send specific messages that will speak directly to their problems.

The way a pet sitter or dog walking company can do this is simply by asking…

“Do you have dogs and cats in your home? Dogs? Cats?”

Press which applies.

There, you can send dog-specific emails or cat-specific emails. After all, a cat client doesn’t want to hear about how you are looking for two more dogs to walk M-F, am I right?

 

4. Deliver Value

Emails are a great way to break the mold and send a quick message that is out of the ordinary.

How about…

“Meet me at the Fall Festival Sat 2 pm. Bring Fido! Let me know if you will be there” or something short and sweet like “Wondering where to get your Santa Paws pictures this December? Check out this list we made. Tailwags, COMPANY”

Short and sweet. It doesn’t have to be long, drawn-out with text boxes everywhere, and be boring and it shouldn’t talk at all about how great you are.

It should add value to their life.

Not Sure What To Write?

I get it. I mean after all the admin work, pet sitting work, social media work, who has time to sit down and think about something that would be interesting to your clients? Then write it, format it, get graphics, and send it out. Oie. Not another thing to do Bella!

I know, I know, I get it.

That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program. Rover is doing it weekly – how often are you doing it?

Save your space in line for our next enrollment here:

5. Have You Get To Know Me

Emails are a great way to communicate your personality to your current pet sitting clients and your prospective ones.

For example, you may have certain traits or live your life in a certain way that identifies with people.

Maybe it’s your religion, ethnicity, favorite sports team, or favorite dog/cat breed.

The more that you can build a relationship with your audience, the more that they are worth to you. If you spend time getting to know your audience and allowing them to get to know you, then your bond will be strong.

The key is to be as personal as you can. That’s what people identify with.

6. Deliver Sales

Email is one of the best ways to communicate with your audience about the sales that you have.

Maybe you’re running a holiday discount. Or, offering a discount for first-time clients.

You can do that with email.

And, the delivery rate will be much higher than social media can provide.

Most business owners cite an email list as the reason why they’re successful — because the sales come from there.

 

7. Send Videos

Videos are a great way to interact with your audience!

I even have an introduction video in my email signature that explains who I am and why I’m in someone’s inbox.

Videos can be a great personalized touch for welcoming clients into your business. Or, even around the holiday season as a thank you for their business.

The videos don’t need to be perfect or sent to an editor. Simply show your personality and people will appreciate it!

send video in email

8. Own, Not Rent

Let’s have a quick chat about owning vs. renting your audience.

On social media, you don’t own your audience. If Facebook, Pinterest, or Instagram decided to shut down, then you wouldn’t be able to retain any of that traffic or exposure.

But, with your email list, you OWN them. 

You could take those people and continue to market to them regardless of what happens.

That’s the power of an email list and why you want to own your audience, not rent them.

Conclusion

In this article, we discussed the 8 reasons why I use email marketing in my business:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

Do you already do some of these with your emails? I’d love to hear it in the comments below.

Tell me how I can help you get more clients in your pet sitting business!