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bloggig small business

Why Should I Blog For My Pet Sitting Business?

Having a blog for my pet sitting business is so important for my SEO. Without re-posting the content, I would be dead.

bloggig small business

Where I am writing you from at the Phoenician Resort in Scottsdale

I have been able to have my website dominate in many key words in my area. This is important because it leads to phone calls and ultimately clients. I only pay to advertise in one place. The rest of our advertising comes from my blog.

First, lets look at a few MYTHS:

MYTH: I don’t have time to start a blog for my pet sitting business.
FACT: If you have time to be on Facebook, you have time for blogging. Plus you can write a few blogs and schedule them to come out once a week.

MYTH: I don’t have anything to say.
FACT: You have inspiration all around you in your job. Different leashes, litters, “How To’s” etc.

MYTH: I am not a good writer.
FACT: You don’t have to be. Write in your own voice that is what blogging is about.

Ways I can benefit with a blog for my pet sitting business:

1-      Search Engine Optimization. You are creating pages on the internet to direct traffic and key words to your website. Do this tens or hundreds of times and you will dominate over your competition.

2-      You are able to position yourself as an expert. Write down all your knowledge and people will read, share, and interview you for more.

3-      You are able to offer rebuttals when selling a client on the phone by sending them you “My cat is too shy and won’t come out for you” blog that shows the techniques you used to alleviate this problem.

4-      You become an information source that others look at for valuable information. Through breaking important pet news stories (that you can often find out about on Bella In Your Business) you can write a short commentary about it with a link to the article or organization hosting it. It builds your credibility.

5-      You are hijacking the search engines. So you don’t do dog boarding or dog kenneling, but you have a post that talks about “Why pet sitting in (your town) is better than dog boarding” Well guess who is going to come up when someone googles (your town) and dog boarding?

Blogging is something that is FREE that I think no business owner can afford NOT to do.  We consider spending money on passive advertising like Yellow pages or relocation magazines or welcome wagons, but never once consider  saving our money and creating our own welcome wagon. Why not create a blog post about ARE YOU NEW TO (YOUR TOWN)?

Do you blog or not? Why or why not? If you do blog list your blog below and tell me what you blog about that gets the most comments, reaction, or hits on your website and why you think that is.

better marketing with bella

Can I Afford Pet Sitting Employees?

Recently, Kristen asked, “How can I afford pet sitting employees without ending in a financial crisis?”

 

This is a super question and very relevant in many business owners minds. After all, if you start giving away all your work, you are left with next to nothing, right? Wrong. Read more

How To Set Great Goals In Your Pet Sitting Company.

Goals are so important to anything in life. If you don’t know where you are headed, how the heck do you know how to get there. Recently, I have been struggling with some very tough decisions. (more on this later) However if I didn’t have personal and business goals in mind there would be no rhyme or reason to any decision I make. I do not wander through the woods – I pave a path towards a destination.

Last year for BHPS I actually wrote down my goals on a white board. I thought it was a pipe dream! In an economy where there is a “recession” When I hear business owners complaining all over that their businesses are failing… I took a steady look at my goals and thought ” How the heck do I get there? ” Jan and Feb 09 were one of the worst months ever in the past 8 yrs I have been in business. Why do I think this was? Simply put – the media SCARED everyone into thinking we were doomed. That the world was ending. It was at this point where I was faced with a really difficulty decision….Should I do what every other person was doing and lower my rates? I was getting told NO a lot on the phone. It made me question everything I was doing. What did I do? I went back to what my GOALS were. No, I just don’t mean a fiscal 2009 goal – but what I wanted for my life, what lifestyle I wanted to afford to live, what sort of time I wanted free for the important things in my life, what I wanted for a future with Bella’s… many things went through my mind.

It was at that point that I decided SCREW IT – I want to keep building this business and that is what I am going to do. I forget where I heard it, but the quote “You can’t change the way the wind blows, but you can change the position of your sails” was PROFOUND to me and I took that and ran.

That is when I started the Gift Certificate program. Even though I was the highest priced sitter in an area where there were over 40 pet sitting companies, and interestingly enough people were HURTING bc everyone was living above their means and on a borrowed dollar….I decided to keep my prices right where I wanted. I struggled a lot with quality over quantity and decided to stay true to my roots. What I originally intended for my business. To have a quality service at a premium price. Not a quantity service at a discount price (no offense meant to anyone at all).

This program saved my toockas! (butt)
All the vendors on there gave me free advertising. I had pizza boxes being delivered to homes with my flier on them! (and sooooo much more too)

MORAL OF THE STORY Having my clear set goals in mind, knowing who I was, and standing on solid ground… when the “earthquake” (aka recession) hit I was able to make my move while not jeopardizing who my business was. This is so pivotal for business owners to really understand. KNOW who you are. KNOW who your business is. KNOW where you want to go with it. If you do, your decision making process will be that much better and like me, by the end of ’09, we were 20% UP falling just a few thousand short of what I thought was a “pipe dream goal”

DREAM….
THINK….
SEARCH….
THEN SET GOALS AND MAKE PLANS ACCORDINGLY

YOU OWE IT TO YOURSELF !

Look at all the successful entrepreneurs… they did not faulture (sp?).
Ben and Jerry’s was broke for 7 yrs before they took off.
Michael Jordan was told that he would never be on Varsity HS Bball.
…..and so many more….

By the way…. Bella’s is UP 53% since the doom and gloom of Jan 09. (Written Jan ’11)

Goal setting – the pipe dream with an end | Small business coaching

GOALS are so important to anything in life. If you don’t know where you are headed, how the heck do you know how to get there. Recently, I have been struggling with some very tough decisions. (more on this later) However if I didn’t have personal and business goals in mind there would be no rhyme or reason to any decision I make. I do not wander through the woods – I pave a path towards a destination.

Last year for BHPS I actually wrote down my goals on a white board. I thought it was a pipe dream! In an economy where there is a “recession” When I hear business owners complaining all over that their businesses are failing… I took a steady look at my goals and thought ” How the heck do I get there? ” Jan and Feb 09 were one of the worst months ever in the past 8 yrs I have been in business. Why do I think this was? Simply put – the media SCARED everyone into thinking we were doomed. That the world was ending. It was at this point where I was faced with a really difficulty decision….Should I do what every other person was doing and lower my rates? I was getting told NO a lot on the phone. It made me question everything I was doing. What did I do? I went back to what my GOALS were. No, I just don’t mean a fiscal 2009 goal – but what I wanted for my life, what lifestyle I wanted to afford to live, what sort of time I wanted free for the important things in my life, what I wanted for a future with Bella’s… many things went through my mind.

It was at that point that I decided SCREW IT – I want to keep building this business and that is what I am going to do. I forget where I heard it, but the quote “You can’t change the way the wind blows, but you can change the position of your sails” was PROFOUND to me and I took that and ran.

That is when I started the Gift Certificate program. Even though I was the highest priced sitter in an area where there were over 40 pet sitting companies, and interestingly enough people were HURTING bc everyone was living above their means and on a borrowed dollar….I decided to keep my prices right where I wanted. I struggled a lot with quality over quantity and decided to stay true to my roots. What I originally intended for my business. To have a quality service at a premium price. Not a quantity service at a discount price (no offense meant to anyone at all).

This program saved my toockas! (butt)
All the vendors on there gave me free advertising. I had pizza boxes being delivered to homes with my flier on them! (and sooooo much more too)

MORAL OF THE STORY Having my clear set goals in mind, knowing who I was, and standing on solid ground… when the “earthquake” (aka recession) hit I was able to make my move while not jeopardizing who my business was. This is so pivotal for business owners to really understand. KNOW who you are. KNOW who your business is. KNOW where you want to go with it. If you do, your decision making process will be that much better and like me, by the end of ’09, we were 20% UP falling just a few thousand short of what I thought was a “pipe dream goal”

DREAM….
THINK….
SEARCH….
THEN SET GOALS AND MAKE PLANS ACCORDINGLY

YOU OWE IT TO YOURSELF !

Look at all the successful entrepreneurs… they did not faulture (sp?).
Ben and Jerry’s was broke for 7 yrs before they took off.
Michael Jordan was told that he would never be on Varsity HS Bball.
…..and so many more….

By the way…. Bella’s is UP 53% since the doom and gloom of Jan 09. (Written Jan ’11)