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hooks hashtags

Episode 331: Anatomy of a Social Post: How to use Hooks, Hashtags, and Hype to Make More Sales

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hooks hashtags

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Are you struggling to make sales on social media? Do you feel like your content is not reaching the right audience? Then this episode is the one you’ve been looking for.
Welcome to the latest episode of Bella in Your Business: Pet Industry Business Podcast. In this episode, Bella talks about the importance of using hooks, hashtags, and hype to boost your social media sales. With her extensive experience in social media marketing, Bella shares practical tips on how to create attention-grabbing hooks that resonate with your target audience. This episode is a must-listen if you want to take your social media game to the next level and increase your sales. And that’s not all – don’t forget to check out Better Marketing with Bella, the coaching program, and success stories. It’s a fantastic resource that can help you improve your social media strategy and leadership skills.

So, tune in and enjoy!

Topics Discussed and Key Points

  • Using hooks, hashtags, and hype 
  • Why you should not put hashtags on Facebook 
  • The hooks should convey a sense of urgency
  • Why it is important to put hashtags in the comments section 
  • Consistency is key when it comes to creating hype 
  • Engagement pressing 
  • Improving Social Media Strategy with hooks and hashtags

Timestamps 

[00:33] Introducing today’s show

[05:22] Importance of hooks

[05:28] Creating effective hooks

[07:55] Importance of hashtags

[10:26] Hype and ways to generate it 

[13:46] Better Marketing with Bella

Notable Quotes

[00:02:47] “I felt like I was putting so much effort into creating posts that showcased my love for animals and my clients in my expertise as a pet sitter or even my expertise as a dog is as a coach now. But it wasn’t seeing engagement or new clients coming from social media.” [00:03:04]

[00:05:44] “To create a hook think about what your potential clients are struggling with and how your services can help solve their problems.” [00:05:51]

 [00:05:55] “Creating a strong hook is crucial in social media marketing because it’s the first thing that people see when scrolling through their feeds. A hook should grab their attention, pique their interest, and make them want to learn more about your business.” [00:06:09]

 [00:06:18] “Your hook should also convey a sense of urgency. People are most likely to take action if they feel like they need to act quickly.” [00:06:27]

 [00:06:57] “If you can carefully craft a hook that is so juicy that people want to press, see more because they need to read the rest of it that counts as engagement pressing, see more counts as engagement.” [00:07:14]

 [00:08:55] “People are stalkers online. They are going to stalk you. Let it be easy.” [00:09:03]  [00:16:24] “Social media literally should not have to be this hard, but it should be a source of engagement and new clients and new employees.” [00:16:35]

Resources 

Connect with Bella

Call to Action

If you liked this episode about hooks, hashtags and hype, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript

Welcome back to another episode of Bella in your business. My name is Bella vasta. And I know the last episode I told you that when it came out, I was going to be on a plane to loom. So because of that, I am also recording this right now it’s March 4. So I have yet to hear your feedback on the last podcast, and who took advantage of those three different main ideas I gave you to make your social media delight your clients? And so we will report back on those soon. I am. Today we’re going to talk more about social media, we’re going to talk about how to use hooks, hashtags, and hype to make more sales, and I’m going to break down all three of those. Because it’s something that’s like really important that often goes unnoticed. It’s something that is like it’s right in front of us. But because it’s right in front of us, we don’t comprehend it, right? It’s like that whole scene when you’re in the woods, and you can’t see the forest, right, you can just see the trees in front of you. But first, before we get into all of that, I really want to ask you, do you like this podcast? Has it provided you with value? If it has, can you please press subscribe, so that you get a notification every single week that they come up? And can you also please leave a review, I would just appreciate it so much. It is one thing that you can do. Or just to say thank you if you find value in these, and I sure hope you do, if there’s ever anything you guys want to hear about, let us know, we usually plan out our content about four to six weeks in advance. And as you can see by today, I also like to batch my content sometimes, especially when I know that you know my schedule is going to be a little hairy. At the time of the release of this podcast, I will have been home for about a day and a half back from my vacation, my working vacation, if I’m honest. And I just won’t have enough time to do it and get it to the team. So we’re doing it now.

Anyways. So we are going to talk all about making use of the hooks’ hashtags and height. And what it’s going to do is it’s going to help you feel more compelling, and how make sure that you’re getting found by the right people. You’re drawing in and attracting the right kind of people. They’re getting excited by what you have to offer. Because let’s face that it can be frustrating. I mean, I remember when I first started posting my pet business. And if you’re on my team, you’ve probably heard me say this. So what factor like you write something and like Yeah, so what? So what you need to think about that when you’re writing stuff. So what
you got to give value to people. And so before I understood that, I felt like I was putting so much effort into creating posts that showcased my love for animals and my clients, and my expertise as a pet sitter, or even my expertise as an adult as a coach now, but it wasn’t seeing engagement or new clients coming from social media. I wasn’t connecting with people, I wasn’t drawing them in, and I was spending way too much time crafting the perfect caption, and selecting the best photos. I mean, 2025 minutes is insane. But my posts kind of just felt like they were falling into a black hole. And no one cared about him. Do any of you guys relate? Anyone Bueller? Through trial and error, I figured out how to use hooks hashtags, and hype. And that’s what we’re going to delve into today. I’m also going to keep using behind-the-scenes examples because as I’ve learned this, it wasn’t until I learned it that I could hire for it. That’s like a really big point right there. It wasn’t until I understood it. Could I hire for it? Because they didn’t understand it. I didn’t know what to hire for. And we have an amazing person on our team right now. Her name is Andrea. And she’s on her team is also Rebecca. And Rebecca helps with a lot of the social media posting and scheduling and spreading it everywhere. So Instagram, Facebook, Pinterest, YouTube, all the places all the things tic tock. But Andrea helps us with the strategy we meet every two weeks again, if you guys follow me on Instagram, you’ve seen the behind-the-scenes footage of our meetings and things. If you don’t follow me on Instagram, why not go hit follow right now? Tell me Hello. Tell me that you heard about it on the podcast. It’s just Bella vasta. And if you want also a special offer a way that I can help support you and your social media goals. Stay tuned to the end.

But these three elements we’re gonna get straight into it right now first, hooks. Hooks draw people in grab their attention and garner interest in what you’re talking about. Hashtags, make sure that your content gets found by the right people. And spoiler alert. Too many are the wrong ones can not hurt you. They don’t do much for you, so you’re wasting your time. And the third one is hype. It’s the way to keep people interested. It’s the way you say what you say, the tone that you use, and the phrases that you communicate not only what you do, but why it’s important. Without these three things, you won’t be able to connect with your audience. And ultimately, you’ll lose out on relationships that lead to clients who want that. So let’s start with hooks. The hook is the attention-grabbing statement or question that appears at the beginning of your post. Some examples are something like, what was the last time you wondered her. in case no one told you today. I can’t believe no one told me this unpopular opinion, but those are all hooks. It’s what makes people stop the scroll and pay attention to what you have to say. To create a hook. Think about what your potential clients are struggling with, and how your services can help solve their problems. For example, are you tired of leaving your furry friend alone all day while you work
Creating a strong hook is crucial in social media marketing because it’s the first thing that people see when scrolling through their feeds. A hook should grab their attention, pique their interest, and make them want to learn more about your business. By addressing your audience’s pain points, you’re now able to show them how your services can solve their problems. In addition to solving problems and pain points, your hook should also convey a sense of urgency, people are most likely to take action if they feel like they need to act quickly.


Once you’ve created a strong hook, it’s important to follow up with supporting information that explains how your services can help solve your audience’s problems. But you want to be also careful not to be too promotional. Something else about hooks that help is you know, or the reason why they need to be good is that you know how it gets shortened, your whole caption gets shortened to that little thing that says see more. And you have to press see more. If you can carefully craft a hook that is so juicy, that people want to press see more because they need to read the rest of it. That counts as engagement. Pressing to see more counts as engagement.
I know some of your minds were just blown right now. That’s why the first couple of words need to make sense. That is why we paid so much attention. And when we’re giving you captions and better marketing with Bella for all of the content, we give you all 10 photos, and all four videos, we are giving you the captions, and they are interesting, and hooky if you will. In the beginning. We have a content writer, who writes these specifically for you guys. All right, this is why we do it. It’s not enough just to be like bla bla bla, bla, bla bla, we have to make it worth someone’s time. It’s very important. The words that we use.

Next are hashtags. So let’s talk about hashtags. Well, Instagram isn’t, isn’t, especially as reliant on these hashtags, they’re still relevant, and can help you get found by people. I think it’s when people are following a certain hashtag. So they might be following you know, dogs of Scottsdale or Scottsdale dogs, you can find out how popular these hashtags are. While you can technically do 30, hashtags, I wouldn’t, I would kind of do maybe like eight to 15. It’s kind of what Instagram said is like the
mold. Don’t do them on Facebook, please don’t put hashtags on Facebook. Well, you can do it. Nobody doesn’t. They’re not used. And when you do it, it looks like you’re too busy. And you just posted it from Instagram. It looks like you don’t care about your Facebook followers. When you post hashtags, please don’t do it. But hashtags are also where people find things. People do use hashtags. They also use location on Instagram, to see what is going on. People are stalkers online, they are going to stalk you let it be easy. So I want you to use a lot of local hashtags. Those hashtags are going to help get people into your sphere, I would encourage you to stay away from the bigger ones like hashtag dogs, and hashtag dogs of Instagram, your little account is not going to come up on a national global search. Not national, global. Okay, I want you to stick to the small local hashtags. And you do that by doing hashtag research. We’ve talked about it so many times in the better marketing with battle group training classes. We usually talk about talking about it once a semester. So that’s another value add that you’ll get training on if you join better marketing with Bella. But you know, a common place to put your hashtags is actually in the comments. It’s been proven time and time again because people are like, well do I put it in the description or the comments? I would put it in the comments. If you look at my Bella vasta profile, we do tend to put it in the comments. I’m sorry about the description and not the comments. But I would encourage you to do as I say, not as I do, and put them in the comments. Or you could test it and see, but do not forget about hashtags. And please make at least eight hashtags. And please try to make them local hashtags. Alright, we’re rounding out to the third one, we’re going to talk about hype.

Let me be your hype girl. Okay. It’s the enthusiasm and excitement that brings to your post. It’s what makes people want to work with you and refer their friends to your business. To create hype. Showcase your expertise and your love for animals in your posts. Share the posts and videos of your happy clients along with their testimonies. You can also create limited-time offers and promotions to generate excitement and urgency such as Book Three walks and get one free. I would not do that a lot though. Another way to generate hype is by leveraging current events and trends in the pet industry or locally. Stay up to date with pet-related events, and news, and share your thoughts and insights with your audience. This was called newsjacking. Back in the day. So you get alerts, Google Alerts maybe for local pet-related events or pet-related stories. Or this could be on a national level, you take that information, and you repost it with your opinion. What that does is it also position positions you as an expert. Consistency is key when it comes to creating hype. Post regularly and keep your content fresh and engaging. You can do this also by sharing new tips and tricks for pet care. This is where your buckets come in we’ve talked about this in a previous episode. Using very strong visuals is a really good way to create hype as well. We talked about you know putting them through different kinds of photo filters or the same kind so that when your photo comes through people instantly kind of know it’s you because they’re used to that kind of filter. Last, engage your followers by responding to comments and direct messages. This shows that you’re invested in their needs and concerns and that you’re approachable and easy to work with and that you’re listening. People want to know that they’re heard, take time to answer their questions and address their concerns, and use their feedback to improve your services and content. Some key phrases could be like getting ready for this is huge. You won’t want to miss this. It’s finally here announcing something special. We’re thrilled to share this with you. The moment you’ve been waiting for big things are happening. Join us for something epic breaking news. Remember to the key to using hook hashtags and the hype is to make your posts stand out and connect with your potential clients. You don’t want to be overly hateful, okay? Because then people see through that too. It’s like I’ve told my team to stop saying we’re excited. Everyone knows we’re excited. I’m so excited to share it with you. It’s something we’ve been trying to work out of saying, because we say it so much that it doesn’t mean anything anymore, right? You have to be authentic with all of it. But next time you’re doing your social media postings, I want you to think about those three things. I want you to think about how you’re using hooks, hashtags, and hype to create more sales to make your socials more sticky. If you’re just absolutely underwater, exhausted, and have no creative bone in your body, let alone writing. DM me, email me, Bella@jumpconsulting.net

All right, doors are opening. Very soon, like days. For better marketing with Bella, we can only take a certain amount of people. We have 123 We have about
a little more than three dozen companies in there right now. That’s a lot of work, you guys. And while I’d love to serve as everybody, we can’t serve as everybody, but we are going to be there to do things for you like like we have and like I mean, go to the reels, the real highlights on my Instagram account.
And look at better marketing and Bella. Look at the abundance of testimonies that come from this program. Look at how people have changed from being boring online to having a waitlist for like employees. Like no joke. I’m not hyping this, you guys. This happens, or that client I told you about last week who increased her sales by $10,000 a month. And she attributes it to better marketing with Bella. Because she’s doing Google AdWords and people are getting to her site but then it’s the social media that’s convincing them to call her.


Wow. Right. Wow. To show up on social media consistently and professionally with videos, graphics, email
calls, and then also to get coaching for me on the strategy so that I understand why you’re doing what you’re doing. You understand how to be a leader over your team and get your team on board with this so that it’s not just you doing it all. All of this stuff is possible. So many of my success stories come from them, literally not understanding social media at all and feeling like a Dum Dum, literally their words, not mine, to the point that they have taken such great leadership over it that their whole, like the staff, is taking over Instagram, and creating reels and stories and, and postings all day long. And no, they’re not scared, because they’ve led it, they’ve given outlines, they’ve shown them what is acceptable and what’s not acceptable. They have led, and they have become a good leader in social media because they have learned it, they’ve learned the strategy through better marketing with Bella and me, and in the coaching calls, and they have translated it into their business. Therefore,
the one thing that can help you solve the two biggest problems you’re ever going to have getting clients or getting employees is better marketing Bella can do that for you. If you want to look at that more, go to jumpconsulting.net/marketing.

But you guys, you have to think about how are you using hooks, hashtags, and hype to make more sales on social media. It is not about just posting a picture that you like, and then writing some description that you’re not sure of. Social media literally should not have to be this hard. But it should be a source of engagement, and new clients and new employees. And if you’re not in that position right now, there is a lot of room for improvement and I want to help you improve. I’ve been doing this with pet sitting dog walking companies for over five years, five years, I have made millions online over my career, not just in my business and other people’s businesses as well. I’ve spoken on stages about this stuff. I know what I’m talking about. There is no one more uniquely positioned to help come partner alongside you than me. And I have no problem saying that because it’s the truth. Anyways, take a look at your previous social media images. Take a look at how you’re using hook hashtags and hype. See where you could use the room for improvement. and tag me the next time you do it. I love seeing you guys put things into action. We’ll be back again next week with another episode but until then, I want you to remember when life gets you down. Always keep jumping by now

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standardized scoring

Episode 329: Score Big: 4 Advantages of Having a Standardized Interview Scoring System

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standardized scoring

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Recruiting and hiring the right candidates can be a challenging process for organizations, and mistakes can be costly. However, with the introduction of standardized scoring systems, many organizations are now finding it easier to make informed hiring decisions.

Standardized scoring systems provide a consistent framework for evaluating candidates, allowing organizations to assess applicants based on objective criteria. This helps to reduce bias and subjectivity in the hiring process, ensuring that candidates are evaluated fairly and accurately.In the latest episode of Bella in Your Business: Pet Industry Business Podcast, we delve into the topic of using a standardized scoring system in the hiring process and its four key benefits. We provide valuable insights on how this approach can help organizations find the most suitable candidates for their job vacancies. If you want to know more about the advantages of standardized scoring and how it can enhance your organization’s hiring process, be sure to tune in to this episode. We will cover various benefits of this method and offer practical tips on implementing it efficiently. Enjoy!

Topics Discussed and Key Points

  • Investing in the hiring process
  • The four advantages of having a standardized scoring system 
  • Why objective assessment of each candidate is important
  • Identifying patterns for successful candidates for future hiring decisions
  • The comprehensive hiring evaluation process 
  • Transparency in the hiring process 
  • The use of JazzHR to revolutionize the hiring process
  • Survival response

Timestamps 

[00:05] Introducing today’s show

[03:23] Standardized scoring allows for an objective comparison of candidates 

[05:15] Standardized scoring system helps to identify patterns in successful candidates, which can be used to inform future hiring decisions. 

[06:26] Standardized scoring system allows easy tracking in the documentation of candidate evaluations 

[09:47] Standardized scoring system  allows for efficient review of candidates

Notable Quotes

[00:03:59] “When you’re relying on intuition or gut feelings, you might be overlooking important skills or qualities that are essential for success in the position. With a standardized scoring system, you can ensure that you’re evaluating each candidate fairly and thoroughly, giving you the best chance of finding the right person for the job.” [00:04:19]

[00:04:31] “If you did not have a standardized scoring system and you showed up to an interview having a really bad day in a bad mood, whatever is going on in your life, your perception of that person could be skewed with a standardized scoring system.” [00:04:46]

[00:04:53] “ Develop a system that has a standardized scoring system so you can pass it on to other people to do it for you so that you are only left with doing a final interview.” [00:05:06]

[00:07:18] “By having clear documentation of candidate evaluations, you can ensure that you’re making hiring decisions that are fair, which can help you build trust and confidence with potential candidates.” [00:07:29]

[00:10:47] “The how it might be a little bit mind-bending the how is where non-jumpers get stuck up and they try to do it and then they’re like, nope, can’t do this. This is too annoying. Or Oh my God, I did it. And it doesn’t work because they don’t understand that it is a fluid work in progress. The first time that you do it, you are not going to get it. Okay, you’re going to fail.” [00:11:08]

Resources 

Connect with Bella

Call to Action

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping

Transcript

Welcome back to another episode of Bella in your business. My name is Bella Vasta, your host. And today we’re going to be talking about the four advantages of having a standardized interviewing scoring system. You’re not going to want to miss this episode because it’s something that is not talked about widely in our industry. But first, before we get into that last week’s episode talked about the red flags that you need to be aware of, and I got a voice message I wanted you to listen in on here it is your times that I literally cannot find the words to just explain how motivating your recent podcast was on hiring and, you know, comparing it to dating, I heard you say that once a while ago, I mean years ago, and it couldn’t be more true.

So she is, of course, talking about episode 328. As I said, it was about the six red flags that you need to be aware of during the interview process. And it wasn’t just her I also got another piece of feedback. Leah mentioned how to spot negativity was excellent, exactly what I needed to hear on how to ask those questions and maybe spot the nonteam player. She continued to say that the red flags hit home and it felt like I was talking to her because it’s one employee that has been experiencing this that she’s kind of ignored. So me talking about it really kind of brought it to her consciousness. You guys, I’m telling you about this, because I live for this feedback. Like I love it. When you guys, let me know what is hitting home for you where I’m hitting the marks. It all matters because it helps me figure out what I’m going to talk to you guys about next. And that leads us to today. And that’s exactly why we are involved in a whole hiring spree right now we’re talking a lot about hiring, we will shift in a little bit back to marketing for a little bit.

But for now, today, we’re definitely going to talk about the four advantages of having a standardized interview scoring system. And it’s probably happened to every one of you, like have you guys ever, you know, sat down to interview people and you think the interview goes well, and that they’re a fit only to find weeks later that they’re actually not, maybe they can’t show up reliably. Maybe their attitude has become an issue. Maybe they seem to under like, do not understand like your whole entire process. And I mean, let’s face it, it gets costly, right? And then you get into the conundrum of oh, well, I don’t want to, I don’t want to invest in any of my new employees until I know they’re gonna work out. If you’ve ever thought that it’s not investing in the new employee until they work out. It’s investing in your hiring process. It starts way before that. Now, can you always can you be foolproof or like 100%? Of course not. We’re all human. But there are many things that many people can do, that they’re not doing in order to get the proper person which means then you can actually invest in them and in the training. So how can you stop the cycle, the standardized interviewing scoring system, and you’ll fit, you’ll be able to really figure out you know, who’s likely to work out long term, who you definitely shouldn’t hire who will be the best culture fit. And ultimately, you’re evaluating all the candidates fairly, which you are legally obligated to do. So let’s dive in.

The first one that I want to talk to you about is that standardized scoring allows for an objection and objective comparison of the candidate and that they’re all valued equally. So it can make it more streamlined and efficient. And you can set clear criteria of what you’re looking for in a dog walker, and assign a score to each candidate based on how well they meet the criteria. It’ll take the guesswork out of the hiring process and ensure you’re objectively assessing each candidate. Not only does it save you time and effort, but it can also help you make better hiring decisions. When you’re relying on intuition or gut feelings. You might be overlooking important skills or qualities that are essential for success in the position. With a standardized scoring system, you can ensure that you’re evaluating each candidate fairly and thoroughly, giving you the best chance of finding the right person for the job. I mean, imagine that you’re just having a bad day like Alexander’s no good, terrible, horrible bad day. Maybe I’m dating myself. That was a book I used to read when I was little. It was about this kid who just had a really bad day. If you did not have a standardized scoring system, and you showed up to an interview, having a really bad day in a bad mood, whatever is going on in your life, your perception of that person could be skewed. A standardized scoring system will ensure that you’re not, or let’s up level this because I know many of my jumpers here are of the scaling mindset. Develop a system that has a standardized scoring system, so you can pass it on To other people to do it for you so that you are only left with doing a final interview. Doing this, as I said, it’s going to ensure that everyone is evaluated based on the same criteria. Therefore, it’s no guessing work or gut work.

All right, here’s the next one. It can help to identify patterns in successful candidates, which can be used to inform future hiring decisions. So with standardized scoring, you can identify patterns in the qualities and characteristics of successful candidates, which can help you make more informed hiring decisions in the future. This is definitely like, top-level, this isn’t something a lot of people do. How many times have you gone back to the scoring systems of the people you’ve hired to try to find patterns? Oh, they scored well in this area. And I know if they nailed this area, they ended up being a really good employee, or this section was a little bit iffy, but I still kind of like pushed them through because I liked them. And I negated the standardized scoring system. Interesting, right? So the interesting thing about these scoring systems is you can go back and see how accurate it was. That’s huge, and valuable, especially if you’re interviewing many people over a long period. You guys, that’s amazing. I feel like we should end the podcast there. But I’ve got two more for you.

The next one is it allows easy tracking and documentation of candidate evaluations. So you tired of sifting through piles, resumes, or piles of emails? A standardized scoring system can help. By using a digital platform to evaluate dogsledding candidates, you can easily track and document each candidate scored evaluation, making it simple to reach out visit past evaluations, and compare candidates. So not only saves time, but you also ensure that you don’t accidentally overlook a candidate that would be a great fit for your team. And the benefits don’t stop there. By having a standardized scoring place that system in place, you can easily share candidates’ evaluations with other members of your team, or even future hiring managers, I just mentioned that this process means that your hiring decisions are informed by a comprehensive evaluation process, not just one person’s opinion. Plus, by having clear documentation of candidate evaluations, you can ensure that you’re making fair hiring decisions, which can help you build trust and confidence with potential candidates. Transparency matters. You guys, I want you to think of this because I know a lot of you are very disheveled when it comes to hiring I know that, you know being you might have even gotten pinged with like you have a new application from indeed right now.

If this is you, I encourage you to check out jazz HR, jazz HR is going to be something that is going to help revolutionize the way that you hire. It has done that for hundreds of pet sitters and dog walkers since 2018. And we are very exclusive in the way that we get 50% off the middle in the highest tiered plan, the lowest plan, honestly, I’m going to tell you straight up, don’t get it, it’s a waste of money. It’s a glorified posting. But if you use JSON Jaz HR to the fullest potential, you can do things like I do all the time, where you can go through applicants, and you can rate them one through five stars. So then you can filter out all five stars and focus on them. Or you can create an evaluation sheet, whereas you’re interviewing them, you get to score them on your evaluation sheet. This is something your managers can do Jaz HR helps keep you organized and has a system that you can easily pull up past people that you have rated. So maybe you only have one open position right now. But you’ve got four people that you liked. And we’re interested in exploring more. Well, if and when that time comes, you can easily go back to that person. And if you’re one of the jumpers that I work with, where you’re looking for people that are just looking for passive income, chances are you actually can go back one or two months before you know previous and be like, hey Molly, I was wondering like, you know, you applied two months ago, I was wondering if I Your situation is still you know, available to maybe join our team, can we explore that. Now you have all of this stuff recorded and scored and, you know, evaluated essentially. So you can go in and make a quick hiring decision without having to go post another job, wait for applicants to come in, and sift through them. Go through all of the knockout questions, make sure they have a pulse, then go, gosh, you guys, it’s all about working smarter, not harder. Okay, we’re gonna jump back to the notes, because that was another little tangent.

All right, we’re gonna go to number four. And this is the last one so it allows for an efficient review of candidates as scores can easily be compared to determine which candidates should advance to the next stage of hiring. So we talked about, you know, re-looking at what They were like before, but let’s look at what they were like, compared to each other. So let’s go back to that example of maybe you want to hire one, but you’ve got four also, that looked good that you know, you might save for later, like a piece of chocolate. Any chocoholics out there understand that Anyways, um, you could, you could take all their scores because they were all scored and evaluated on the same system. And so based on those five people, you could determine which one is your front-runner. And using, I think it was example number two, the more that you do this, the more you’re going to be able to predict that if they score high in this certain area, it’s most likely that they’re going to be a long term employee for you, guys, I’m telling you exactly what you need to do. Okay, the how it might be a little bit mind-bending, the how is where non jumpers get stuck up, and they tried to do it. And then they’re like, Nope, can’t do this. This is too annoying. Or oh, my God, I did it. And it doesn’t work, because they don’t understand that it is a fluid work in progress. The first time you do it, you will not get it. Okay, you’re going to fail. I just had a jumper that finally started hiring, and she’s full of anxiety and freaking out. And guess what the hire didn’t work out? It’s no big surprise. Now, does it mean that you can’t hire them and she can never do this? No. Does it mean that she is completely disappointed? And she was really like, you know, setting her hopes that this is going to work out? And she’s feeling discouraged. Yeah, it does. But this is where greatness is built. It’s at this intersection of, do I stay down? Or do I jump back up? This is what always keeps jumping is all about this girl. I know she’s gonna keep jumping. Because I watched her. I’ve seen the determination and the grit that she has. And it is so ridiculously exciting.

So you guys, I want you to think as you’re listening to all of this, it is not okay, it is not enough for you just to keep listening, and then go on to the next podcast episode. Although I would love for you to binge on Bella, I also would love for you to leave us some reviews. And also subscribe and share it on your Facebook feed or your Instagram feed. I would love that. Because if you find this valuable, chances are your friends are going to too. But listen, getting back to my original point here. There is a difference between learning this and talking yourself out of it and attempting to do it. If you are one of those people that say I hate hiring, hiring doesn’t work. I am giving you so many ideas since January. Of all the different things that you can be doing to impressively uplevel. Your hiring. The question just comes down to whether are you going to do it. But Bella, I’m so exhausted, I’m tired. You don’t understand. I don’t have any time in the day for it. And I’m when I get home, I can’t even think straight. I do understand it. But the alternative is to stay where you are. So it’s important to start carving out time. Even if that’s 20 minutes a day. Is there something that you can replace in your day? Is there some scrolling on Tik Tok you could not do but Bella you don’t understand? That’s what helps calm me down and just zones me out. Google that is a survival response. You think it’s helping you it’s not. It’s making small steps to replace things. And you got to find the time you got to carve it out. Because this will exponentially change your life. If you never had a hiring problem, if you always had a funnel, or a system, or a button, you could press and you can make it rain, the ideal candidate for your business, you got to do the work. The jumpers that I talked about consistently that have this figured out have done the work. And then they did the work again. And then they did the work again. And then they did the work again. Because it’s a fluid process. That doesn’t work the first time. Don’t get discouraged. Always keep jumping.

I think we’re gonna leave us there for today. Our next episode is going to be fun. We’re going to talk about three ways to delight your clients through social media. And so we are going to take a little bit of a break from the hiring trend we’ve been on and take a little bit of a shift of focus. Spoiler alert, better marketing with bellow we’ll be opening up in about a month. And that’ll be for the second semester. So I want you to kind of start, you know, thinking what do you have planned for March? Do you have all of your social media content plans? Because the date of this episode is March 2. So do you have everything planned out? Are you a Mom, do you have kids on spring break? Because it’s only gonna get crazier, right? If you’re a pet sitter, maybe you don’t have kids on supper. And break, but your A petsitter spring break is happening in March and in April depending on where you are in the country. There is St. Patrick’s Day. There’s April Fool’s Day, coming up in April as well as Easter and all that other stuff. I mean, we are in the swing of things. How much of your content has planned how much your content is I’m just going to throw something up and hope it works. And then you come back again, just like hiring a new site. It doesn’t work. I’m going to be talking a lot about the success of better marketing Bella, I’m going to be showing you people like Zen Petcare which has an 800 increase in reach because they’ve been using better marketing with Bella. I could keep going, I’m not gonna keep going. I just said I was going to end the show. And I’m going to do just that. And I’m going to end it how I always do, guys, I know that running a business is not easy. I have a few of them. So I understand. But it is doable. And all of your wildest dreams can come true. Just get out of your way. And always keep jumping. See you next week. Bye now

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benefits

Episode 327: Candidate Magnet: How to Attract the Best Job Candidates with the Top 5 Benefits They Want

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benefits

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We all love to hear this kind of news — “Congratulations on your new job” or “You got the promotion – Isn’t that great?” However, these kinds of things take time and are more than just executive decisions. There are several things that attract top talent and retain them long-term. One of them is offering employee benefits that not only help to create a work environment where they want to stay but also deliver tangible benefits to keep them happy and productive.

Greetings and a warm welcome to Bella In Your Business: Pet Industry Business Podcast. In today’s episode, we talk about the top five most valuable benefits that can help companies attract and retain the best job candidates in the highly competitive job market of today. During the episode, we go over nine ideas for employee benefit packages that can be offered to employees, such as health insurance, flexible schedules, retirement savings plans, and more. You simply can’t afford to miss this episode, particularly if you’re aiming to hire and retain top-performing employees.

Let’s get started!

Topics Discussed and Key Points

  • Top five benefits that attract and retain top job candidates
  • 9 Ideas to add to the employee benefit package
  • Benefits help with satisfaction and retention. 
  • Paid vacation, sick leave, and personal days can greatly incentivize potential job candidates. 
  • Employees’ pet care discounts

Timestamps 

[00:47] Introducing today’s show

[02:34] Health insurance

[03:24] Retirement savings plan

[04:07] Flexibility

[05:13] Professional development opportunities

[06:19] Paid time off

[07:17] Pet-friendly policies

[07:48] Wellness amenities 

[08:56] Generous paternal policies

[09:17] Employee discounts and perks

[09:37] Recap

Notable Quotes

[00:01:15] “The fact of the matter is, with this type of climate, this hiring climate, people are looking for benefits. They’re looking at the employee market right now and they’re looking for places where they can belong.” [00:01:28]

[00:01:28] “Just because you started this from your own blood, sweat, and tears years ago, it does not mean you cannot offer benefits.” [00:01:36]

 [00:02:22] “If you have a mix of traditional and innovative perks, you can really create a culture that values and supports your employees.” [00:02:31]

[00:04:14] “Many job candidates value having a flexible schedule or the option to work remotely, and it could allow for a better work-life balance and the ability to manage personal responsibilities.” [00:04:25]

[00:06:30] “Paid vacation, sick leave, and personal days can be a huge incentive for potential job candidates. Having the opportunity to take some time off or recharge can improve their overall well-being or job satisfaction.” [00:06:41]

Resources 

Access Destination Hire

Connect with Bella

Call to Action

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping

Transcript

Welcome to another episode of Bella in your business. What is going on you guys, it is February 16. And we are here still talking about hiring. In fact, the destination hiring group has been popping off the past two weeks. And we’re kind of coming to a close on that. So I hope you didn’t miss out. But if you did, you can still join, all you got to do is go to jump consulting dotnet forward slash destination higher plug in the code 20 Bella, to get $20 off, it was only $27 You can get a 21-page download with all kinds of free templates, that alone is worth it. And what you can do is you can just reread everything the group is closing this weekend. So there is still time if you act now. Anyways, we’re gonna get into it.

Today we are going to talk all about the top five benefits that can attach, attract and retain top candidates. And you guys here’s the thing, I want you to realize that I know we’re all small businesses, and most of us just started from nothing. And I think a lot of times we have this thought process in our head of oh my gosh, we definitely cannot afford benefits, we cannot say we have benefits because I’m just a small mom-and-pop business. And you know, I’m not a big corporation, and I don’t have all the money for that. And I’m just trying to stay afloat. But the fact of the matter is, is that with this type of climate, this hiring climate, people are looking for benefits. They’re looking, it’s an employee market right now. And they’re looking for places where they can be long. And just because you are, you know, you started this from your own blood, sweat, and tears years ago, it does not mean that you cannot offer benefits. And today, I’m here to give you a whole bunch of ideas, let’s see nine to be exact, that you can kind of think of to add to a quote-unquote, employee benefits package. All of these might not be right for you. In fact, they probably aren’t. But I do want you to consider these. And perhaps you can add this to your company, therefore adding happiness to your employees and more bragging rights to your hiring ads. So without further ado, let’s get going. I literally have a coaching call coming up in 10 minutes. So this is not going to be a long podcast episode, you’re gonna be able to get in and get it and get out.

So we talked about why it’s important to attract them. But you know, these benefits help with satisfaction and retention. And, you know, if you have a mix of traditional and innovative perks, you can really create a culture that values and supports your employees. So the very first one and the most obvious one that everybody thinks of is health insurance. Now, yes, it is a pain in the butt to like get, but there are insurance plans out there that you actually could afford to have. And so high quality health insurance is often at the top of many job seekers’ lists. And obviously, it’s important for you to have coverage for yourself and your family. But what I would do is I would talk to an insurance broker, and I would find out what opportunities they might have and what the price points are before you go and say that’s not for me, or that’s going to be too expensive. I want you to consider how much does it really cost? And what kind of benefits can you get? Because you might be surprised. So don’t discredit things just because of your own fears. All right, jumpers, we don’t do that. We make decisions. And we make decisions based on facts.

The second one is a retirement savings plan. Having a retirement savings plan such as a 401 K, or pension plan can provide financial security for the future, and help you plan for retirement. Now with this, this definitely means that again, you can maybe match some of it or all of it or whatever you want. All of the things that we’re talking about today are complete expenses for your business. So this will help reduce your income, which is a good thing. So I mean, if you were sitting pretty fat, and happy at the end of 2022, and you had some profits to play with, this is definitely an opportunity, this whole podcast, all these ideas are things that I want you to think about.

The other thing is flexibility. And this might sound like really, you know, abstract, and it kind of is so you’d have to define it. But many job candidates value the ability to have a flexible schedule or the option to work remotely. And it can allow for a better work-life balance and the ability to manage personal responsibilities. So we all know that dog walking is pretty much in the middle of the day or the middle of the day in the morning. And that petsitting is morning, afternoon, and evening. But what happens in those in-between slots, if you have it organized that way, which is the way that I recommend you do it? You typically have a flexible schedule because it’s not typical like bank hours where you clock in at eight and clock out at five with an hour lunch break. They’re not chained to your location. They’re able to be running around and not traditional not like sitting in an office. And that’s kind of cool. and your shifts are also, you know, staggered, right? So let’s, let’s leverage that. So so far we’ve got health insurance and retirement saving plans. And then we’ve got flexibility.

The next one, number four is professional development opportunities. Many job seekers are looking for companies that offer training and development opportunities such as mentorship programs or learning further, these employees can grow and advance their careers. And so things like adding pet care team training, nudge nudge, wink, wink, I’m also the co founder. But it’s a program where you can train your employees in under two hours, in an exciting way, with a checklist, and you get so many bonuses like quarterly blueprints for your team meetings and monthly training reminders that you can pass on to them. But they can potentially get two certifications. One is for pet sitting and dog walking. And the other one is for pet First Aid CPR. I mean, they own that now, you can’t take them, that away from them. That is their knowledge. And that is pretty cool, especially for someone who’s going to vet tech school or maybe wants to become a veterinarian, or work with animals just in general. All right. And so when you can say, you know, we certify you, that is, that is a perk.

Alright, paid time off. So I want you to think about this. A lot of states actually require you to do this. But we don’t really actually talk about it, right? So paid vacation sick leave personal days can be a huge incentive. For potential job candidates, having the opportunity to take some time off and recharge can improve their overall well-being or job satisfaction. Or maybe they don’t come to work when they’re having a bad day, and they need a mental health day, or they don’t feel well. And you know, rather than do a crappy job, they know that they’re not going to miss out on pay because they can stay home instead of working. And so if you are required to do this in your state, then you should definitely be also talking about this. But if you’re not you should consider maybe you know, for every I don’t know, every quarter you earn one day off, and you can define one day is six hours or six visits or however you might want.

The next one is pet-friendly policies. So obviously, for the ones that have pets, that basically means you could give them discounts on their own pet care. So when they’re doing pet care, they can or I’m sorry, when they’re away, maybe you give them pet care either completely for free, and you pick up the tab, or maybe you only charge them what your costs are. So labor plus maybe expenses. And that also could be a really good part too, for someone who might travel a lot or find themselves needing a pet sitter themselves.

Wellness amenities, this is something that, again, this is kind of a little bit like creative, but you know, if you’re a networker or you chat with your, you know, local health spots, if you will, there’s a possibility that they might be able to offer you a gym membership for a reduced cost. And especially as a dog walker or pet sitter, it is kind of important to keep up with your physicality, right, and to stay in shape or to stay moving so that you can, you know, do the demands of the job. And so it could be a gym, a yoga class, maybe even meditation center sessions, maybe you pay for the calm app, you know, and it’s just some silly little park, or you pay for Pandora, or Sirius X Lite, or Spotify, because they’re walking around and driving around so much. These are interesting perks that show that you’re trying to take care of your peeps. And that can come in any form that you desire. But just think about it guys think about it. Generous paternal leave policies. So sometimes people are going to start a family. And I know that that is a difficulty for us. But you know, just saying that you have a paternal leave policy, which by the way we can’t discriminate against so we have to ELP could also be a really good talking point. And then employee discounts in parks. Again,
I kind of mentioned it a little bit. But it’s just kind of a way the difference of how you phrase it that could simply be giving them you know, free or reduced pet care services. And that’s all the things that you can do.

So just to recap here, we’ve got health insurance, a retirement savings plan, flexibility, professional development, paid time off pet-friendly policies, wellness amenities, generous paternal leaves, and employee discounts and perks. You guys I told you this be a quick episode. We’re going to be back again next. Next week talk about six warning signs to watch out for during the hiring process like red flags, red flags, that’s all we’re gonna be talking about is red flags. You’re not gonna want to miss that.

We will be back next week on the 23rd. But until then, I hope you all had a very wonderful Valentine’s Day. And thanks for listening to the podcast. Always keep jumping and come join us. Like if all you’re doing is sitting on the sidelines right now, and you’re just listening to the podcast, you are not getting the full potential of jump consulting and how we can support you. So join the mastermind jumpconsulting.net/mastermind or jump on a 20-minute call with me just go to the website jumpconsiulting.net/20 And you can get a free coaching call with me. It’s a coaching call. That’s all it is. It’s not a sales call. I promise. I get way too excited helping you to even try to talk sales. But I hope to connect with you please come out of the airspace where we’re sharing this time and reach out and let’s connect I want to connect with you. You guys. I hope you have a wonderful day and remember when life gets down always keep jumping.

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workplace culture

Episode 326: Culture Club: How to Attract Top Talent with a Winning Workplace Culture

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workplace culture

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In today’s fast-paced business world, companies are constantly looking for ways to stay ahead of the competition and attract the best and brightest talent. However, many people today ignore the power of creating a winning workplace culture as a key component of attracting top talent. A strong workplace culture not only attracts top talent, but it also increases employee engagement, productivity, and overall business success. In this episode, we will explore the importance of workplace culture and the strategies that companies can use to create a culture that attracts and retains top talent. So sit back, relax, and let’s dive into the world of attracting top talent with a winning workplace culture.

Topics Discussed and Key Points

  • What is a destination hire group?
  • How to attract top talent with a winning workplace culture 
  • Why it’s important to include company values in hiring and onboarding 
  • A strong company culture is built on a sense of community and belonging 
  • The four blueprints of team meetings
  • How to encourage a sense of belonging and community 
  • Work-Life Balance 
  • Why open communication is essential for building trust and a collaborative work environment 
  • It is an employee’s world right now

Biggest Takeaways

[00:02] Introducing today’s show

[01:08] Destination Hire Group

[04:45] The importance of building a successful workplace culture for any business

[04:57] Company values and what they should communicate

[08:16] Attracting top talent

[12:34] Emphasizing work-life balance

[15:35] Encouraging open communication

[17:38] Recognizing employee’s good work

Notable Quotes

[00:00:16] “You can be in the camp where you can say there’s no one to hire or no one’s going to do it as well as I am, or people don’t stay with me long or there are so many things that we could say. But the one thing that we can control within the whole entire hiring gauntlet is our own mindset.” [00:00:35]

[00:04:45] “Building a company culture that people want to be a part of, it’s a very important aspect of creating a successful and sustainable business.” [00:04:54]

 [00:05:00] “Your company values should reflect your beliefs and behaviors that are most important to your organization. These values should be clearly communicated to your employees and incorporated into every aspect of your business, from hiring to onboarding to decision-making day-to-day interactions.” [00:05:20]

 [00:08:17] “If you foster a sense of community, it’s going to really attract people. People want to belong. Maslow’s hierarchy of Needs is like we want to belong.” [00:08:28]

 [00:12:36] “You might be a glorified workaholic. You might work from 6 a.m. until 10 p.m. at night, but if you expect your employees to do that, that’s not going to be good. So you really want to emphasize a work-life balance.” [00:12:50]

 [00:14:44] “People do not want to be slaves. They don’t. You might be a slave to your business, but they can’t be.” [00:14:51] [00:15:11] “Sometimes when we’re workaholics it’s because we’re running from something in our life or we’re in survival mode and we’re afraid. And a scarcity mindset. We’re afraid we’re not going to ever have enough. And we need to stay busy. And if we don’t stay busy and we slow down and stop, something is going to eat us and we will die.” [00:15:29]

Resources 

Connect with Bella

Call to Action

If you liked this episode about workplace culture, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other Jumpers just like you into the community. Always remember when life gets down, always keep jumping

Transcript

Welcome to another episode of Bella in your business, we are going to continue the hiring conversation. You’re gonna hear a lot about that this year because I am determined to help elevate this industry this year on hiring.
You know, you can be in the camp where you can say there’s no one to hire, or no one’s going to do it as well as I am. Or people don’t stay with me long. Or, or or or there are so many things that we could say. But the one thing that we can control within the whole entire hiring gauntlet is our mindset. And that’s why I’m going to be pouring into you constantly this year. And while I’m dedicated to it, it’s why right now we’ve got a group called destination hire, because you should be the destination that people keep coming back to wondering, are they going to hire me? Do they email me back? Do I get an interview, you should be the destination. That’s why I call it a destination hire. And if you’re missing out, or you don’t know what I’m talking about, this is a two week group. It started on Monday. And every single day I post a minimum of two teaching posts, they’re packed full of value.

And one nicely edited. If I do say myself video, where again, I’m teaching but there it’s exciting. It’s not just a boring talking head. I mean, boring. With me, that doesn’t mix anyways. But if you want to join it, go to a jump consulting dot net forward slash destination hire, the group is only $47. And you get a 20-page PDF full of stuff like job descriptions, training schedules, text messages, questions to ask, job offer letters, job rejection letters, and all kinds of stuff. So I think that, uh, I know that you would benefit from being in that group. And it is super cheap. We have it super cheap because I’m not looking to make money off of it. What? Yeah, no, I’m not, I mean it when I say that I want to help everybody as much as I can. So because of our sponsors, pet care team training, where you can train your staff on video in under two hours.


And get pet sitting and dog walking certification. And because of our other sponsor, Jaz HR, where you can create a job posting on multiple boards, like 15, plus boards, and then also have an incredible hiring process like an interview and onboarding training process. And then also, of course, the jump mastermind, which we talked about here. Because of those sponsors, we’re able to make it such a low price for everybody and make it affordable. So like anybody can access it, right? Because access is key. And then the education and what you do with the implementation, the cost is really just to carry the admin costs, like the guy who edited those videos, or my team who goes and uploads the content, or the emails and all that other stuff that goes into it. Anyhow, we’re gonna get into it today. Last week, if you didn’t listen, we talked about the retention revolution, and how to decrease high turnover rates. And we talked about a bunch of different ways that you can do that. We’re going to continue on to that. And we’re going to talk about how to attract top talent with a winning workplace culture. Now, I know this is like really hard because a lot of us I mean, we all most of the majority of the listeners, all of you have started this business from your blood, sweat, and tears, it started from that very first walk that very first client. And sometimes it’s really hard to get out of our heads and think like we what, what is our workplace culture?


And what are we looking for? So hopefully today, I’ll be able to jog your memory a little bit and into Bella fashion. I’m going to go through my notes here that I have for you. And hopefully, keep this on between like 13 to 20 minutes or so it depending on how many tangents I go on. So let’s get started. So building a go, actually, no, let’s not get started. Have you hit the subscribe button? Have you hit the subscribe button, I would be so grateful if you did. And I also would be so grateful that if anything in this episode struck you or any other episodes, you just hit that share button on Facebook, or your Instagram story, or wherever else you do it. Maybe you’re in a petsitting Facebook group and you’ve found it to be valuable. I do try to make this worth your time and give you valuable information that you can actually go out there and use and as you heard in our last episode. You know, people do go out and implement it and guess what it works. Okay, for real, we’re gonna get going now. So building a workplace culture that people want to be a part of. It’s a very important aspect of creating a successful and sustainable business. And so, the first thing I want you to kind of think about is what do you value. What’s the most important to you?


Does your workplace culture values should reflect your beliefs and behaviors that are most important to your organization, these values should be communicated to your employees and incorporated into every aspect of your business, from hiring, to onboarding, to decision-making day-to-day interactions. And this is something that, you know, even in-destination hire, or when I do intensives, and we build out people’s hiring programs, that’s really where we start. Because that’s what’s going to make you different and attractable versus all the other people that are out there, it’s gonna be what makes you stand out, and what keeps people with you. So not just attract them, but also retain them. So one way to incorporate your company values into hiring and onboarding is to make sure that they are communicated. Now, I used to work for the Marriott when I was in college, it was the worst job ever. It was PBX, which was basically Thank you for calling McDowell Mountain Ranch man, like, how can I help you? Yes, Hold, please. Like, you know, It’d be my pleasure to connect with you. It was terrible. Like I didn’t even have a window in this office. But one of the things that Mary it made us do is we had to carry around this like business card size, with like all of their values. And at any moment, upper management could be like, what’s value number three, it was so cheesy. So don’t do that.


But you want to make sure they’re communicated. And a good way to just start that off the bat is in your interviews. So during the hiring process, it can be like, you can include information about your values in the job description, you can do it on your company website, you can do it by discussing it in the interviews, and can ask candidates questions that relate to your values, to get a sense of where they line up with your company culture. Again, this is so important. And it’s what I do, it’s one of the very first things that we do with every company because you want to say, Oh, everybody has the same questions. And maybe you do use them, but you use them in different ways to find out different things. It’s like, we’re trying to get to the root of something that you value. Once a candidate’s been hired, it’s important to continue to emphasize the importance of your company values during the onboarding process. So there are ways to build this in and I want to like, like, tap you guys and be like, Are you conscious of this? Are you actively putting this into your onboarding procedures? Think about it. Because if you’re not, it’s going to turn into a situation where it will. Well, we told them, This is what we do. I can’t believe it like you have to live it, you have to embody it, it’s not enough to just say it. So you also have to model it to them in your interactions with them. So if you say that you’re compassionate, then you got to be compassionate, you can’t be like off with your head. If they make one mistake in an interview, it’ll help reinforce the importance of your values, and show new employees how they should be incorporated into their work, like your values, right?
The second big thing is to attract top talent. If you foster a sense of community, it’s going to attract people. People want to belong, Maslow’s hierarchy of needs like we want to be long. So a strong workplace culture is built on a sense of community and belonging. Encourage your employees to get to know each other and build a relationship outside of work. You can do this through team-building activities, social events, and other opportunities for employees to interact with each other. Encourage social reaction interaction, and encourage them to get to know each other.


And so create a supportive work environment. Make sure that they feel supported and that they have the resources that they need to be successful. Are you setting them up for success? Encourage them to talk with each other and, and management. You know, is it maybe through regular team meetings, emails, and online platforms, maybe use a Facebook group or slack, there are so many different ways that you guys are keeping communication going. But it is a very important thing. If it is only text messages between you and every single person on your team, there is a lot of room for improvement there. The other thing that’s, you know, something to think about, I know a lot of you are using pet care team training. And one of the free benefits that you get is blueprints of team meetings, and what to do at those team meetings. So something that you know, if you value team and getting together, one thing I always recommend to my clients is that at that onboarding session, you’re like, okay, cool, and get out your calendar because these are when the rest of our meetings for this year are coming up. So maybe you know, this is only February, of 2023.

So maybe we have had one in January, we’ll have one in March, we’ll have one in June, we’ll have one in September. Or maybe there are different dates. But if someone were to come in, in February, the very first thing I would say is put this on your calendar, you know, by doing so what you’re showing them is that you value
the team, you value the community. And so you’re putting your actions where your mouth is. Another way to also facilitate this community is to foster professional growth and development and invest in your employee’s professional growth and development by offering training, mentorship, and other opportunities for learning and growth. This could have helped to foster a sense of community, and encourage your employees to work together towards common goals. For example, again, I have to keep using pet care team training, full disclosure, I’m a co-founder, but the reason is, is because everything well, there are not that many things. But the only other thing that’s out there on the market is like an avalanche of it’s like a library, an endless library with all bunch of different people. And there’s no cohesiveness or like step 123. With pet care team training, it is like two to five-minute videos, where they are upbeat, and they’re fun. And there’s music and there’s like things flying on the screen every five seconds to keep them engaged. And there’s like cheat sheets, and there are quizzes, and there’s, there are all these elements, but the most amazing one is that this person now gets certified in, in, in dog walking or dog training, I’m sorry, dog walking your pet sitting. And if you do the plus one, you can get pet First Aid CPR certified. So how cool is it to let this new person that’s coming onto your team realize that you value education, and you value getting them certified? That is something that they can now like put on their LinkedIn.


It is something that you’re showing that you’re investing in them and that you care about them. Unfortunately, sometimes people come from a scarcity mindset where they go, Oh, my God, I cannot afford $119 for certification. What if they leave me? Well, guess what they’re gonna leave you. It’s just a matter of how long are they going to stay with you. And that comes down to everything that we’ve been talking about what we talked about last time, which is the retention, and what we talked about overall, which is you know, picking the right kind of people. All right, getting back off my tangent now back on the road, the number that like the third thing that can help you how to attract top talent, with award-winning work, like plays culture is emphasized work-life balance, okay? You might be a glorified workaholic, you might work from 6 am until 10 pm. But if you expect your employees to do that, that’s not going to be good. So you want to emphasize a work-life balance, what this looks like is maybe you have slack, and maybe you schedule a send for like the next morning at 8 am. And you’re not sending this and buzzing everybody at 9 pm, everything, every email, every Slack message, all of that stuff can be like sent the next day. All right, that would be one really quick, easy win that you can have right now, to show an emphasis on a work-life balance. But what that does is that that’s also healthy, it’s good for mental health, right? Make sure your employees feel supported in their efforts to manage their work and personal responsibilities. set clear expectations, clearly communicate your expectations for work hours, and availability, and be flexible. When possible. Encourage breaks, encourage your employees to take breaks throughout the day to rest and recharge, and offer flexible scheduling. So consider offering flexible scheduling off it options. So that they can, you know, maybe get their hair done in the middle of the day or go to the dentist in the middle of the day, maybe in between your afternoon walks and evening walks and encourage time off.

This is a big one. And I’m probably hitting a nerve with some people right now. Because you’re like, but well, I need them to work all the time. I don’t have enough people whose problem is that that’s not their problem. That’s the problem you need to hire. You need to be properly staffed. And it’s a conundrum because then you’re like, but there’s no one to hire. Well, how much have we gone through your hiring process? How much have we dissected it and seen where we can improve it? How much have we seen if we’re turning people on or turning people off? How much can we make it better? Okay, so all of this stuff is going to help emphasize a work-life balance, which in turn is going to help with your company culture. People are going to love working for you. People do not want to be a slave. They don’t. You might be a slave to your business, but they can’t be. So I want you guys to understand and draw that line in the sand in your head. Okay, you have to protect that for them. But all of that you also should lead by example. So I would encourage you to get a hold of it if you struggle with that, which a lot of entrepreneurs do. And you know what truth be told it’s a whole nother story. I won’t go down on that tangent. I’m just simply going to say that sometimes when we’re workaholics, it’s because we’re running from something in our life. Or we’re in survival mode. And we’re afraid of and scarcity mindset, and we’re afraid we’re not going to ever have enough. And we need to stay busy. And if we don’t stay busy, and we slow down and we stop, something is going to eat us and we are going to die. Yeah, it’s like that, like, Dude, don’t.

Alright, next, number four is open. Encourage open communication. So open communication is essential for building trust and fostering a collaborative work environment and workplace culture. Encourage your employees to speak up, share ideas, and ask questions. I do this all the time, I literally will present something that I think is amazing, and we’re going to do it. And I get so excited. And my team knows this about me. And then I go, okay, poke holes in it. Tell me what I’m missing.
And like, that’s my way. That’s my vernacular of, of like, okay, I want your opinion too, or where am I wrong? Or, you know, like, what do you think about this, foster an open door policy, make it clear to your employees, that you’re available to listen to their concerns and ideas, and encourage them to come to you with any issues or questions, encourage feedback, solicit feedback from your employees regularly, and make an effort to listen and consider their input? Have regular check-ins? What do you have on your calendar right now? For one on ones? When’s the next time you’re meeting individually with your team? If you answered nothing, I would look into that a little bit.


And then also create a safe place for open communication. So I want like, along with this is also like creating expectations. So how can they communicate with you? When can they communicate with you? And if you’re one of those business owners that are also busy, all the time, so busy, I’m so busy, I’m so busy, is that all people hear from you, I’m so busy. Well, guess what, they’re not going to want to bother you, they’re going to feel like they’re bothering you. If you are putting out this air that I’m so busy, and I’m so unapproachable, they’re not gonna like that is a turn-off for open communication. So it goes back to the whole, like, you know, walking the walk or talking the talk. It’s, it’s, you know, what kind of example are you setting?


So another way to attract top talent with a winning workplace culture is to recognize good work. And so if you show your appreciation for employees, hard work, and contributions to the company, this again, I’m sorry to pet your kid pet care team training is just such a great example, you know, showcasing people online, like, hey, they got certified or they’re double certified. That’s cool. You’re recognizing their good hard work, or maybe a client writes, a testimony about one of your sitters, and you go and blast it everywhere over social media. Maybe you give them performance bonus bonuses, maybe they just did something amazing. And you just kick them a gift card to Starbucks or something. What about maybe time off, gift cards, or training and development opportunities, there are a lot of different ways that you can recognize good work. This also closely goes into employee 100 days, something that we talk a lot about in the mastermind, it’s ways to also build relationships and connections, long-term bonds, essentially, with your employees.

It’s all important. And so I want you to consider all of this stuff. I want you to think about one thing that I said that kind of made you go hmm, things that make you go,
I want you to think about it. And I want you to see if there’s an opportunity for you to just step it up on one of these things. You don’t have to do all of them. But like I said, I am dedicated to helping you step it up and be the best Boston charge that you possibly can build this culture that people want to be a part of. Not as stressed out, overworked, you have to work, I’m not going to you know approve your time off. Because that’s not the way the world is anymore. It is an employee’s world right now. And regardless of that, you just want to be a good boss. You want to be in a good workplace. You want to be someplace where people want to work for people are telling their friends you should get a job here. This place is cool. Imagine that. Imagine that. So think about how you can be in the culture club and how you can attract top talent with a winning workplace culture.

I want to know what stood out to you guys today. I love getting your DMS I love hearing your aha moments or I love
I’ve also heard that you went out and did something, I want you to take a look at how this episode has impacted you, and how you can make changes in your workplace culture to help you. Next time we’re going to be back talking about the top five benefits that attract and retain top job candidates. So last week, we talked all about retaining this time we talked about how we just attract them. Now we’re going to talk about the benefits that attract them. And before you say, Bella, I can’t afford benefits. You’re going to want to tune in next week to hear the different ways I have of expressing this.


Guys thank you so much for listening to another episode of Bella in your business. Please do not forget to hit subscribe, and share it with your friends. Leave us a review. And of course, always feel free to drop in my DM Bella at junk consulting.net and let me know what you thought. And last but not least, if you are not in destination hire yet why not? It’s only $47 Jump consulting dotnet forward slash destination hire. I’ll see you there. And I’ll see you again next week. Bye now

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testimonials

Episode 321: 4 Easy Steps to Asking for a Testimonial – and Why You Absolutely Should

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Hey there! Are you ready to learn the secret to making it rain with testimonials? Look no further, because on this episode, we’ll be sharing all of our best tips and tricks for collecting and using client feedback to boost your business. We also have a freebie download for you as well! 

In this episode, we’ll be discussing how to make it rain testimonials and how they can help build trust and credibility with clients. 

Asking for testimonials can also serve as social proof, showing others that your services are reliable and effective. 

Additionally, sharing testimonials can help foster a sense of community and connection with clients, which can improve customer loyalty and retention. It’s important to highlight the most important parts of a testimonial, rather than posting long paragraphs that may not get read. 

Testimonials can be used in various ways, such as on social media, on your website, or in email marketing campaigns. When asking for testimonials, be sure to make it easy for clients to leave a review and to thank them for their feedback. 

Remember to also follow up with clients who have had a negative experience and see if there’s anything you can do to improve their satisfaction. By following these tips, you can effectively use testimonials to market your business and build strong relationships with clients.

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Biggest Takeaways

  • 8:10 Steps for asking for testimonials 
  • 8:16 Send a message or email to your client 
  • 10:45 Ask for testimony once feedback is received 
  • 12:50 Post testimonials to social media 
  • 14:50 Ask if they will share on their socials

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Testimonials are the proof behind the work. It shows potential clients how satisfied current and past clients are with you and your company. A freebie like I am giving to you today is like the freebies and challenges our members regularly see in our Mastermind group. This group is not only filled with like-minded business owners who are making huge strides in their businesses. But it is filled with HR advice, group coaching, freebies, challenges and so much more that helps push them to the next level. If you haven’t checked it out yet, this is your sign to see what we are all about.

Better Marketing With Bella

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Transcript

Welcome back to another episode of Bella in your business Happy New Year. It is now 2023. My goodness, I’m so excited to be here with you, we have so much in store for you this year that you, you’re gonna be blown away, I have kind of personally sat down, and I’m going to be going in pretty heavy on hiring and hiring methods. I’ve learned a lot over the past two years working with all of you guys. And I’ve really understood how proper phases and hiring, interviewing, onboarding, and training how that entire process is so sorely neglected. And it is the root cause for a lot of the reasons why people are not having success in hiring. And not just in the pet industry. So I’m letting the cat out of the bag here a little bit.

Before we get into today’s topic about getting testimonies from your clients, and I have something free for you. But this year, I’m going to be focusing a lot on that. And you are going to be getting the fruits of that labor over and over again, I have so much written I have like over 10,000 words, written so far, all broken up into tiny sections and details and nitty gritty. And I’m going to be showing you a lot of that starting in February here on the podcast. So you’re definitely not going to want to miss that.

This month, we also have a really cool interview coming up with two of them, we’re going to change the cadence of me sitting here talking with you. And we’re going to be bringing on Becky Lee, and Stephanie Sargent from that they’re in the mastermind and better marketing, but you’re gonna hear their unique individual stories, and how they’ve gone about the kind of coming through COVID and dominating their markets, it’s definitely going to be inspirational, and really motivating. I got motivated, just by talking to them and recording the interviews. So those are also coming up this month. So the best thing that you could do for me right now would be to like, subscribe, and share.

And if you’re really daring, I love for you to drop a review. Anywhere that you listen to this podcast, that would really help us we’re really focused on growing our listeners, our weekly listener numbers. Because you know, this is really the intimate spot. This is where I get to talk to you guys every single week. And it’s just you and me. Kind of, and I just really enjoy this time with you. So I hope that I’m asking for your help if you could go ahead and do that.

Now something that has happened time and time again, as I’ve been talking to people, they’re all but Bella, they care so much about price. But Bella, I can’t charge that much. And there’s a tool that I don’t think is used enough. And I’m not just talking about in the singular way in which people do it. And that is testimonials. Now, when you think about testimonies, you pretty much probably think of like Google reviews, Facebook reviews, maybe some emails, that kind of thing.

Well, I’m gonna, in true form and fashion, try to expand your brain a little bit more about that. First of all, I’m gonna help show you how to make it rain testimonials today. And I’m also going to give you the script for it. But you have to stay tuned to the end of the show, to get the special URL so that you can download it. But I’ve literally written out scripts for you. So when I’m teaching you this stuff, and I’m saying oh, just send a text message or send an email, I’m gonna give you the script for it because life’s too short, right? You got other things to do. And so that’s also something that I hope to do maybe once a month be able to give you a free download, just to say thank you for spending some time here with me on the podcast.

So let’s get into it. Asking for testimonials from clients. It’s super important because it provides valuable feedback on your services. And it helps build trust and credibility with potential clients. Now, guys, this also works for employees. So if potential employees see testimonies about how much your staff loves working for you, you know, they’re like on your IG stories. They’re on your grid. They’re doing videos for you that just like also add to all of this. So anytime we talk about any kind of marketing, it’s not just for clients, it’s also to help build your team.

So the other thing is, is that whether or not we’re in a recession right now, or we’re headed to a recession, the fact of the matter is, is that it is your number one job as a marketer, to break down the wall of fear. People are going to be fearful and more fearful this year to spend money. And so what you need to do is you need to expect and deliver their objections, their concerns, you need to build a rapport and have an experience and that’s more company culture, then it, you’ll blow the competition out of the water, it is the difference between us spending extra money on something when you could have spent a lesser dollar on something, but you were happy to spend more money because you knew that you were gonna get great customer service, you’re gonna be well taken care of you are going to be heard, and the product was going to be full of a quality product. Okay? Now I know every single one of you out there is thinking I’m the best pet sitter dog walker out there, we have the best business we care the most about our clients.

Well, nobody gives a damn about that right now until they know like and trust you. And so one of the best and most beautiful ways of doing this is going to be getting testimonies, but then using them in such a way that it’s lethal. All right, I’m totally going off-script already. One thing I see people do is get a paragraph of a testimony. And then they put it on a graphic, and it’s so much to read and no one’s going to read it. What you got to do is you got to cut out and use the dot, dot, dot and show and highlight the most important part. And I would bold, the words like I can trust would be in bold that company or they give me so much bold peace of mind unbolt right, are you with me. Alright, let’s get back to the show notes because I just get too excited with you guys. So testimonials from satisfied clients can serve also as social proof, showing others that your services are reliable and effective.

Additionally, asking for and sharing testimonies can help foster a sense of community and connection with your clients. Because now they feel like they’re helping you. The people that know like and trust and love your services are falling over themselves because most of them probably would do anything to help you because you have filled such a beautiful need in their life. So allow them that opportunity to foster that sense of community. And it’s only going to improve your customer loyalty and retention. Because what happens when we actually do a testimony of someone, or we actually like pledge our love for a company like online, your kindness, like sealing that bond. So the testimony isn’t just important for you to be able to use. But it’s also important that actual action that’s happening, you’re bonding with them.

So how do you get more testimonies?

Well, you ask, and I’m gonna give you a couple of steps here. Four to be exact. And here’s how we’re going to do it, the very first thing that you’re going to do is, step one is going to be you’re going to send an email or text message to your clients, asking them if they’re satisfied with their experience working for you. Now, you can send this to all your, active clients right now. Or you can put it in your customer experience process, where they come home, from maybe from a trip if it’s petsitting. And maybe three days later, because it’s always like crazy, like the day off, right? And usually, you’re getting hit from the hotel companies from the car rental companies and for whatever else you were getting customer service experience satisfaction stuff, but they don’t have a bond with those people you were in their home with their pet. So maybe like three days later, I would send something an email or a text, basically being like, hey, client, hope this message finds you? Well, we just wanted to check in and see if you’re happy with the experience of working with us. We value your feedback. We’d love to hear your thoughts. So I’d we do it if you’re satisfied. Were you satisfied with the services? We want to make sure that we’re meeting your expectations, and I would appreciate any feedback you have to offer. Thanks for choosing to work with us. And we hope to continue to provide you with top-notch services in the future. And however you sign off, right?

Or you could be like if it was a text message. Hey, just wanted to check in and see if you’re satisfied with your experience of working with us or satisfied with Fidos care. Always great if you can add personalization to it. We value your feedback. We’d love to hear your thoughts. Thanks for choosing us. Or you could keep it even shorter and just say Hey, just wanted to check in on you to make sure everything’s your satisfaction. That’s it. And it’s short, it’s sweet. It’s to the point. Nobody wants to read any of the fluff. So I would really encourage you to keep it away.

The shorter to emails or text messages, the better they feel more like, hey, a matter of fact, you know. So think about doing that, that’s your step one, you got to ask for it. Now, if this is a daily dog walking, maybe you do this every single week or they pay you every month. Obviously, you’re not going to do this every day or every week. So maybe you want to check in with them every quarter, and you want to send a message to all of your regular dog-walking clients. Same thing. Hey, just wanted to check in on you, Molly, is everything to satisfaction with Rover’s walks? Perfect. That’s it. All right. Now you’re gonna step two? Are you ready?

This is the part a lot of people forget about. So once you’ve received their reply, obviously address any concerns they may have raised, and ask if they’d be willing to provide a brief testimony of their service of their experience, rather. And so this is how I would say, hi, client. Thanks so much for letting us know you’re happy with your experience of working with us. Really appreciate your feedback. And we’re always here for looking for ways to improve. We’re wondering if you might be able to provide a brief testimony of your experience with us, it would be super helpful to us and also could serve as reference for other potential clients. If you’re up for it, you can either write out a statement or record a quick video. And if your Instagram friends with them, you could say or you could record us a quick voice message. That’s really powerful. And send it to us like on our Instagram, DMS. Thanks again for your feedback and choosing to work with us. We really appreciate your support. Now, if they say yes, it’s always really cool to reply back and say give them boundaries. Because it like most people are like, Oh, my God, I don’t want to go on camera. Oh, my God, I don’t know what to say. And they’re like, where do I start. So you want to kind of take that away from them.

Again, this is anticipating their needs, even when we’re doing this. And you want to say, oh my gosh, I’m so excited, Molly, that you want to do this. If you could just jot a few ideas down or say or speak or whatever it is about what you were feeling before you had our service, what you experienced with our service. And now what you would say to your former self, you know about our service or to the public, you know, to someone considering using us. So it’s before, middle and after. And that’s how they’ll basically tell a story. And then you can say, and don’t worry, you could just do you know the video, say just 30 seconds because what’s going to happen is they’re going to never two minutes. And when you tell them, it’s only 30 seconds, they’re like, Oh, that’s great. Like, it doesn’t feel like a big task anymore.

Alright, step three, because we’re going to move on here. I like to still keep these podcasts short for you. Because I know you’re driving between houses or you know, you’re active, you’re doing things. So step three is once you have their testimony, obviously, you want us to post it on your social media channels, along with the message of thanking them for their feedback and inviting others to check out their testimony. And then here’s what you could write, Hey, everyone, we just wanted to share a testimonial from one of our happy clients, check it out and see what they had to say about the experience of working with us. Thanks for your support, insert the link to the testimony, some hashtags if it’s on Instagram, whatever. Add the testimony to your social media highlights. So you can be easily accessible for other clients potential clients to see.

So what I mean is by on Instagram, when you post this on your grid, you’re obviously going to take whatever you post on your grid all the time this is you do this all the time. If you don’t, you’re on notice, you need to do this all the time. Anytime you post anything to your grid, you always share it to your Instagram story. In the Instagram story, something like this, this is evergreen, you can create a highlight reel of testimonies. And that’s what I want you to do. And so we’re going to add this to the testimony highlight reel. Because when you’re talking to potential clients, you can literally send them a link to that testimony, highlight reel, and now they’re gonna have a plethora of testimonies. That’s insane. And it’s powerful. So this testimony that you post, it might be a screenshot of an email on your phone, right? Make sure that it’s a square dimension one by one. So sometimes, instead of taking the screenshot on my computer, I’ll do it on my phone, because the dimensions are better. That’s a pro tip. But definitely, you’re going to post it on your social media, and you’re going to put it out there for everyone to see.

But then step four, and this is something people always forget about. And I noticed that kind of sounds like duh, but like, literally, guys, each of these steps are so important. You’re going to ask the clients if they’d be willing to share the testimony on their own social media channels, and provide them with the direct link to the post so they can easily share it. This will help spread the word and it’ll help encourage more clients to consider working with you. So here’s what you could say in that email. And we do this you guys if you’ve ever been mentioned, Yes, you’ve gotten one of these emails for me. And it’s like, hey, we just want to let you know, we featured your testimony on our social media channels. Thanks so much for sharing your thoughts about your experience working with us. We’re wondering if you’d be willing to share that the testimony on your social media channels as well, this would help us hugely and could potentially reach out to even more potential clients. Thanks again for your support. And we hope you have a great day. And obviously, you include those links.

Now, you guys, drumroll, please, I told you, I had a freebie for you. And I literally have a freebie download. And this is the kind of download that I typically give almost once a month in the mastermind. So if you’re a mastermind member, you already know like, the quality of these downloads, but this is basically like something that someone would sell you and I’m giving it to you for free because I can. And I love to, I love giving gifts. So if you just go to jumpconsulting.net/scripts, you can download this beautiful PDF, that’s going to give you all of those scripts. So you can take those scripts, and you can put them straight into your email. And you can, you know, save them as a template. So they’re right there for you. You could copy and paste those and you can create an SOP directly from it. And there you go. You didn’t have to sit there and think about what do you have to say, You’re welcome. And that is my gift to you for saying thank you for listening. And thank you for sharing this episode. And thank you for rating the episode wherever you wherever you’re listening to it too. It just kind of seemed really easy, or, you know, obvious to do this for you guys, because I’m talking so much about scripts and how to do this. But these testimonies, you guys, if you put this into your, your process of the customer experience, you’re going to end up with a ton of testimonies that you can pick and choose like it’s like an arsenal and you’re like, oh, I want this testimony today.

Because this is what the objection is. I don’t know if I can trust you. Or I don’t know if you know the last pets that are canceled on me all the time. Now you have a testimony that says you guys show up all the time, or I can call you last minute. Or or or or or do you see the possibilities? What a great way to start off 2023 Huh. I’m so excited. You guys gotta stay tuned. And next week, we’re gonna have Becky Lee here on the podcast. You’re not gonna want to miss it. You will not believe what permanent, permanent thing she did to her body as a way to celebrate a goal that she had.

You got to stay tuned. I will see you on the next episode. But in the meantime, remember that when life gets you down to always keep jumping bye now

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self-development

Episode 319: Want More Profits? Here Is What You Need To Do

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Have you had time lately to be intentional about your self-development? As a leader, because that is what you are, you need to continue to grow and develop. And when we are not intentional about it, influences come in and alter our ways of thinking.

Today I want you to think about the things that influence your life. What are you reading, who are you spending time with, and how are you developing in a way that will benefit you and your business?

If you knew it was as simple as doing this during brushing your teeth or getting ready in the morning, would it be something you prioritize? Because today I am telling you it is not about having enough time, but prioritizing self-development to help you and your business grow.

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Biggest Takeaways

  • 2:37 Understand how you are feeling/ why you feel the way you feel
  • 8:49 Don’t react, respond 
  • 9:12 Does misery love company? 
  • 10:15 What type of support are you surrounding yourself with? 
  • 12:51 What can you do about this? Are you intentional about self-development

Recommendations

Self-development begins by being intentional about what we are doing and who we are surrounding ourselves with. As a business owner, it is imperative to be surrounded by people who are helping you grow, develop and accomplish your biggest goals. In the Mastermind Group, you will find a community of like-minded owners who are ready to grow and scale their businesses. They prioritize self-development and lean on one another for support and encouragement. With years of HR questions answered, 1:1 support with Bella, guest speakers, and a plethora of support, the Mastermind group focuses on self-development and growth.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Episode 139: The Scientific Way You Can Increase Your Productivity 39%

Brain.fm

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market your business

Episode 315: Book More, Work Less, How To Use These Little-Known Social Media Tools To Market Your Business

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If you are a business owner, I am pretty sure you already know your social media is the biggest flex you have to market your business. And before you dismiss this topic, “yea Bella, I know, I use my social media every day” just hear me out. Because, while you might feel like you are constantly using your social media, are you utilizing it to its’ fullest potential?

You may be up with all the social media trends, prepared as they come, and know what to expect out of your social media platforms. But, I can almost guarantee you might be missing these hidden tools that will help market your business. I have a plethora of client success stories out of my Mastermind group and Better Marking With Bella that can attest, these tools can and will help market your business if you are willing to give it a try,

This week I am bringing your five social media tools, that will help up your social media game. I want to hear from you this week, have you tried these tools to market your business? Or are you willing to give it a try now?

Subscribe to Bella In Your Business on your favorite streaming platform today!

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Biggest Takeaways

  • 2:10 Meta Business Suite
  • 4:02 Video replies 
  • 5:40 Agorapulse 
  • 7:27 Jazz HR 
  • 10:12 GIPHY

Recommendations

Tomorrow, the doors for Better Marketing With Bella are closing! This is your opportunity to grow and market your business like the professional you are. With six months of content created for you, bonuses and guidance, it is no wonder there are so many success stories from this program. There are two different options to fit your budget and lifestyle centered around what works for you. Mention you are a podcast listener and I may have a special deal for you!

Episode 277: Making Money Off The Podcast: Real Life Stories Of Clients Increasing Their Bank Accounts

Jazz Hr

Agorapulse- 2 Months Free

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Podcast: Play in new window | Download (Duration: 13:41 — 12.6MB)

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Plan for the holidays

Episode 308: What Every Dog Sitter Needs To Know For The Holidays

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plan for the holidays

It may be September, but the best thing you can do to save yourself time (and sanity) is to plan ahead for the holidays.

Plan what business will look like, and how much or how little you are wanting to take on. Then prioritize everything. Right now you may be so swamped that the thought of planning for the holidays sends you into overdrive, but stick with me.

Are you wanting to take a holiday trip to the cabin? Maybe a tropical vacation to the Bahamas. Spend more time with those who are most important. Prioritize what is important first and plan accordingly.

This week I am breaking it down for you, giving you the exact tips you will need to plan for the holidays . After all, it is the season to be jolly, not stressed.

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Biggest Takeaways

  • 1:22 Big rocks first 
  • 2:20 Batch social media content 
  • 4:10 Set goals 
  • 6:30 Down time for yourself 

Recommendations

Are you stuck in your marketing? Tripping up on the newest changes and trends? Maybe doing better in marketing is one of your goals. While you plan for the holidays, plan that your content will be the driving force of your business. And potential clients will want to see trendy, professional, content that stands out from the others. Doors are opening for Better Marketing With Bella, where we have professional content branded for you and your business for 6 months. You can’t afford to miss out on great marketing.

A Valuable Lesson For A Happier Life

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Podcast: Play in new window | Download (Duration: 10:14 — 9.4MB)

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Stand out from the competition

Episode 305: 8 Ways To Stand Out From Your Pet Sitting Competition  

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Stand out from the competition

Your hope as a business owner is to stand out from the competition and entice clients to choose you to work with, right? But you need to do just that, stand out! When there is a plethora of pet sitting or dog walking businesses to choose from, what sets yours apart from the rest?

But do you know the right things you should be doing to stand out from the competition? Do you know what your website should look like and include? Or how about the type of relationships you should build that your competition probably isn’t doing.

When you know the right things to do to stand out from the competition, business will grow and succeed. This week I fill you in on 7 ways to stand out from your pet competition, with a bonus tip!

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Biggest Takeaways

  • 1:58 Beautiful Website 
  • 3:58 Show and Tell website 
  • 5:35 Anticipate questions
  • 7:07 Do as you say and say what you mean
  • 9:52 Genuinely figure out how to follow up
  • 11:56 Be real on social media 
  • 13:17 Real face-to-face relationships with community leaders
  • 13:56 Bonus! Veterinarian endorsements 
  • 16:45 Doors opening up soon.. 

Recommendations

Planning ahead is the biggest strength when it comes to running a successful business. In Better Marketing With Bella, planning ahead has never been easier. With 6 months’ worth of marketing content created for you, you get to focus on growing and scaling your business. Better Marketing With Bella stands out from the competition while keeping you on track with your marketing needs. Doors are opening soon for 2023!!

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Podcast: Play in new window | Download (Duration: 16:37 — 15.3MB)

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sales mistakes

Episode 301: The 5 Hidden Sales Mistakes That Cost Pet Sitters

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sales mistakes

If there was something in your business that was really a mistake and costing you time and money, would you want to know?

There are sales mistakes business owners make that are hindering them from success every single day.

This week I am diving into the 5 most common sales mistakes that I see people make and what you can do to avoid them!

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Biggest Takeaways

  • 1:16 What sales mistakes?  
  • 1:55 Software
  • 3:15 Not having your branding everywhere 
  • 6:03 Always Be Closing
  • 7:27 Customer and Employee Love 
  • 8:54 Not having the “make it right” mentality 
  • 10:29 Always be thinking about solutions 

Recommendations

Your time is money in your business. Finding ways to elevate tasks and simplify business will help you achieve the desired success. Whether it is content creating, like in Better Marketing With Bella, or finding a community you can lean on for guidance (like the Mastermind group), finding places in your business you can make the system and process easier is key. You wanted the system in place to help you, not hinder you and remembering that is important.

Common Mistakes To Avoid When Using Pet Sitting Software

Is Your Pet Sitting Software Working For Or Against You?

One Secret To Winning Almost Every Sale

The Trick To Be Confident In Closing Sales

How To Leverage Your Competition For More Sales

Mastermind

Podcast: Play in new window | Download (Duration: 11:47 — 10.8MB)

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How to use an SOP for your pet sitting business

Episode 295: How To Use an SOP for Your Pet Sitting Business

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Does the thought of creating an SOP for your pet sitting business leave you feeling overwhelmed? Or have you hired an office manager but had that completely blow up in your face due to the lack of an SOP? Or even worse, take the route of starting to create one, just to end up with an unfinished mess of documents that serve the business no purpose.

While it may sound intimidating, an SOP will make everything run much smoother.

SOP For Your Pet Sitting Business

An SOP is a Standard Operating Procedure that is essential for making sure all of your operations are carried out in a consistent and efficient manner.  By having an SOP in place, everyone on your team will be following the same procedures and guidelines. This week I am helping understand the process of creating and executing this document step by step.

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Biggest Takeaways

For a business owner, being able to delegate means you are able to work on your business rather than in your business. But without an SOP you cannot delegate to your team. With the right steps, creating an SOP for your pet sitting business will establish a cohesive understanding for all staff members.

How you create your SOP will be determined by certain criteria:

  • What is the goal of an SOP?
  • What platform will you use to execute this document?
  • How will you implement it?
  • What steps do you need to include?

A fluid, changeable document that will evolve with your business and define duties and roles, will establish a smooth process for staff, clients, and business owners alike.

Recommendations

  • Mastermind members have access to premium recommendations when it comes to creating an SOP for their pet sitting business. They have the support of fellow members while also gaining knowledge and advice from experts who have been in this industry for many years. It’s a community worth checking out.
  • Jumpers have exclusive insight into how to execute their business processes in a way that gains them, clients and employees. I work with many business owners one on one to achieve goals and solve problems that have been holding them back from growing. I offer a free 20-minute call to get to know you and your business. I’ll lead you in the right direction and see if the Jumper community is the right fit for you.

Mastermind

Better Marketing With Bella

Episode 293: 4 Mistakes When Hiring An Office Manager

Gingr Pet-Care Software

Podcast: Play in new window | Download (Duration: 20:30 — 18.8MB)

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Episode 294: 4 horrendous mistakes many pet owners make with their CPA

Episode 294: 4 Horrendous Mistakes Many Pet Business Owners Make With Their CPA

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If I asked you today, “how do your books look?” or “did you have any big surprises from your taxes?” would either of those questions confuse you? Scare you? Leave you feeling a bit unsure? That might sound invasive, but to evaluate your business, you have to be in the know of these aspects. You are not alone if you find this area tough to evaluate, but there is someone who can help you manage it all… your CPA.

Owning a pet business can be extremely rewarding, but it also comes with a lot of responsibility. Keeping good books being one of them. One of the most important aspects of running a pet business is making sure you have a good relationship with your CPA. However, many business owners make these mistakes every year, which can damage this relationship and their business.

I know tax season may have come to an end, but it actually is perfect timing for you to meet with your CPA. Or maybe you have your extension until October. Either way, in this episode I will encourage you to talk with your CPA to avoid these 4 horrendous mistakes too many business owners are making.

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Biggest Takeaways

I know some business owners are paralyzed in fear when it comes to their finances, I get it. However, you need someone, the right someone, to be in your corner to answer all the questions that you need to know to ensure your business, your finances, and your livelihood are taken care of. A business owner should ensure they are taken care of all around.

  • How often do you speak with your CPA?
  • Have you ever been surprised by a big tax bill?
  • Do you know what is a right off?
  • What options do you have for incentives for your staff?
  • What about SCorp Vs LLC?

There are 4 huge mistakes being made when thinking about the questions above, and I do not want to see you repeat any of them. There are ways to avoid them and confirm your business continues on the right path.

Recommendations

  • Mastermind just welcomed a large group of new (and old) jumpers into the community. Here all of their HR questions will be answered with accountability partners to keep them on track. If you have been on the fence check out the Mastermind group and see if it’s the right fit for you and your business.
  • Are you looking for more depth? I offer two great options to spend 1:1 time with me picking apart my brain and helping you achieve goals to enhance your business. Whether you choose 6, 45 min zoom meetings or an in-person session where I come to you (or you come to me!) we can plan and achieve exactly what you want for you and your business.
  • I am getting ready to start up semester 2 of Better Marketing With Bella! Good news, I have space for a couple more! You may have put the brakes on marketing while you were trying to hire, it is time to hit the gas! In Better Marketing With Bella, 6 months of your content is created for specifically you. You will also learn how to execute it all. Bonus… we have reels this semester too!

Better Marketing With Bella

Mastermind

Episode 272: How To Keep A Victorious Mindset About Your Business Life

Episode 273: Are You An Order Taker Or A Problem Solver?

Connie Story

Pricing Guide Structure and Strategy

(6) 45 min 1:1 intensive sessions

Gingr Pet-Care Software

Podcast: Play in new window | Download (Duration: 20:34 — 18.9MB)

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The Single Most Important Question You Need To Ask Yourself About Your Staff

Episode 291: The Single Most Important Question You Need To Ask Yourself About Your Staff

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The Single Most Important Question You Need To Ask Yourself About Your Staff


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Take a moment with me if you will and think about your staff.

Do you have a rockstar staff member? Someone who is your number one, most reliable member? And what would your business look like if everyone on the team was just like this rockstar?

What about your staff workload? Is it spread equally across the board, or do some members receive more work than others because of their ability?

Evaluating your staff members are an important aspect of moving your business forward. If you are done being a helicopter CEO and ready to step out of the business, there is one very important question you need to be asking yourself about your staff.

And this week, I am here to ask that question.

Biggest Takeaways

The old saying goes “You are only as strong as your weakest link” but I see more often than not, putting up with the weakest link of your company because the abundance of staff is not there. Does this sound familiar?

  • Are you having trouble of letting go “bad seeds” out of fear of not having enough staff?
  • You only want to hire when you have the work
  • You are having trouble getting out of the field and focusing on business rather than the work
  • The fear of too many employees holds you hostage to mediocre relationships with your staff members

Evaluating your staff and asking the important questions can and will get you to a place of abundance that allows you to become the CEO you desire.

Recommendations

It is not too late to jump into my FREE hiring group that has been going on this week. Yes, it started Monday, but all the good information is there for you to get caught up on. The live events are recorded and will be there to watch until Friday, May 20th. I filled the group with the most useful information you will need when it comes to hiring and building up your team members, answering probably all the questions you were thinking.

Gingr Pet-Care Software

Podcast: Play in new window | Download (Duration: 20:59 — 19.3MB)

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How to attract multiple applicants to your business

Episode 290 How To Attract Multiple Applicants To Your Business

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How to attract multiple applicants to your business

Are you putting in the hours to make your business a success, but struggling to attract the right job applicants? You’ve perfected your onboarding and training, put the right positions in place, and even posted those job listings, but still, no one is applying. Just like attracting clients, you need to have a strategy for attracting job applicants. You may be doing everything right, but that doesn’t mean anything if no one is applying. Don’t let this confusion hold you back, this week I am sharing some top tips on how to ensure you are attracting the right applicants to your business. Don’t miss out on the chance to take your business to the next level!

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Are you putting in the hours to make your business a success, but struggling to attract the right job applicants? You’ve perfected your onboarding and training, put the right positions in place, and even posted those job listings, but still, no one is applying. Just like attracting clients, you need to have a strategy for attracting job applicants. You may be doing everything right, but that doesn’t mean anything if no one is applying. Don’t let this confusion hold you back, this week I am sharing some top tips on how to ensure you are attracting the right applicants to your business. Don’t miss out on the chance to take your business to the next level!

Biggest Takeaways

  • 5:40 How to make your job postings stand out.
  • 6:35 Why should you show that your company is fun to work for?
  • 8:11 What do you have to offer?
  • 11:15 What does a typical day look like?
  • 13:02 Show up on social media

Recommendations

Next week I am hosting a FREE hiring group where I have a ton of content, information, and helpful tools to take your business from needing employees to thriving with the perfect staff. It runs from Monday, May 16th to Friday, May 20th and I want you to make sure you join me! There will also be two live events where you can ask me anything you need to know! So make sure you JOIN TODAY and put these dates into your calendar.

FREE Hiring Group

Gingr Pet-Care Software

Podcast: Play in new window | Download (Duration: 18:40 — 17.1MB)

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Taking A Stand, Trolls, & Leaving Your Business For 6 Months..... Personal Stories With Receipts!

Episode 289 Taking A Stand, Trolls, & Leaving Your Business For 6 Months….. Personal Stories With Receipts!

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Episode 289:Taking A Stand, Trolls, & Leaving Your Business For 6 Months..... Personal Stories With Receipts!


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They say to not believe everything you read online, but what would it look like if you did?

Because there are many out there online spreading bad info and giving out bad advice. They are spewing slander and stating there is no way you can accomplish the big goals of yours. Tearing you down, because.. how does the saying go? “misery loves company”

If you are in the crossfire of this negativity online, it is time to evaluate who you are hanging out with. Then get out of this mindset.

Because, as I have stated before, change is happening. And now is the time to really look at your business and evaluate who’s working with you or against you. Time to accomplish the big goals of yours.

This week I am telling you success stories of my clients who are taking a stand and thriving in their business without even being there.

How to dismiss the negativity and trolls out there, and stand firm within your business.

How to know, it is all possible.

Biggest Takeaways

“If you don’t stand for something, you fall for everything.” (Alexander Hamilton)

  • Sometimes taking a stand is doing it differently (especially against trolls). My clients are learning how to achieve business, hire employees and successfully sustain their business while not even being there.
  • But don’t just take my word for it, listen to the success stories I have to share with you.
  • Then watch who you are surrounding yourself with, spending your time with. The groups you are in, are they teaching you or adding negativity? Are you finding too many trolls creating negative space and no leader to around to control it? I’ll tell you how that is impactful to your business. And why you might want to change it.
  • Lastly, I will always be real with you. I will tell you my thoughts, when I feel my programs are not for you, as well as bring in an expert if I do not know the answer.

Recommendations

  • Ready to learn how to do it differently? This FREE group is for you! It begins May 16th and runs through May 20th. Join the FREE group
  • Message me. I say this often right, but I mean it. I will personally answer you and lead you in the right direction of how I think I can help you. Bella@jumpconsulting dot net

Free Hiring Group

bella@jumpconsulting.net

Gingr Pet-Care Software

Podcast: Play in new window | Download (Duration: 34:32 — 31.7MB)

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3 of the biggest mistakes pet business make during onboarding and hiring

Episode 288: 3 Of The Biggest Mistakes Pet Businesses Make During Onboarding And Training

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3 of the biggest mistakes pet businesses make during onboarding and training


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A lot of business owners are trying desperately to hire employees right now, but are facing issues such as long waitlists, difficulty finding qualified candidates, candidates dropping out of the interview process, or quitting shortly after being hired.

These problems are running rampant in the industry and it is probably because of one of these three things:

Too long of an onboarding process, too much back and forth with new employees, and needing help with the probationary period.

This week I am diving into all these mistakes and what you should do to avoid them.

Biggest Takeaways

  • 3:48 Too long of an onboarding process
  • 6:32 Too much back and forth
  • 8:24 Probationary period

bella@jumpconsulting.net

Recommendations

  • Did you take your eye off of marketing to focus on hiring? Let’s call that a 4th mistake! Your marketing should also be attracting the right employees to work for you. DM me today and ask how Better Marketing With Bella has helped many, many clients not only land more business but multiple employees!
  • The Mastermind is the place to be around other business owners who are making this happen every day. It is a group of like-minded business owners who are killing the game when it comes to making sales and finding the right employees for their business. I am inviting you to come to check it out!
  • I am opening up a FREE group devoted to hiring new employees! If you are struggling, let me help guide you along. DM me to get o the list to join this exclusive group!

www.jumpconsulting.net/marketing

www.jumpconsulting.net/mastermind

bella@jumpconsulting.net

Gingr Pet-Care Software

Podcast: Play in new window | Download (Duration: 12:58 — 11.9MB)

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Episode 287 Secure Your Support System For The Upcoming Pet Business Changes

Episode 287: Secure Your Support System For The Upcoming Pet Business Changes

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As summer approaches, trends in the pet business world are getting ready for some big changes. Business, if it hasn’t already, will start booming, and while that may be so exciting are you ready for it? Does your business have a solid foundation with a good marketing strategy in place?

With the rising of inflation, people are spending their money where they feel comfortable, not only out of necessity. What is making your business stand out? If you are comfortable where you at, and think everything is great, just know things are about to shake up, and the time to tighten up is now.

This week I am sharing how I see the trends changing this summer and what you and your business can do to prepare for it. I am ready to help you succeed.

Biggest Takeaway

With upcoming changes, do you fully understand how these are going to affect your business?

You should ensure you have a supportive community rallying around you and your business in success and in help.

Never take your eye off one aspect, but in turn, make sure you are controlling all parts so that one element doesn’t end up lacking. If you think you can lay off your marketing right now because business is so busy and you want to focus on time on hiring. Then in no time, you will find yourself with a marketing problem.

These are things to consider now, as we are facing change on the horizon. You need to ask yourself, is your business prepared for where it is heading?

Recommendations

  • Are you looking for a new beginning? Stuck in a place you just do not know how to get out of no matter which way you turn? Then let’s talk. I want to hear from you and about what is going on in your business. Let me know how I can help you succeed! Book a 20 minute call with me and let’s start that new beginning you’re searching for. If spending a day with me in your home town or in mine (in beautiful Phoenix, AZ!) then an in-person intensive is exactly what you are looking for. 8 hours of hard work, getting down and dirty in the business, solving some of your hardest business needs.
  • Doors for Better Marketing With Bella are closing soon, so now is the time to get involved. 6 months of content creating and marketing set for you and your business. I can go on and on but the work speaks for itself and my clients are thriving in their businesses right now. So now is the time before the doors close for 2022.

Links

Episode 256: All about Intensives

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-CareSoftware

Are you new here? Let’s Connect

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Podcast: Play in new window | Download (Duration: 24:56 — 22.9MB)

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Episode 285: 3 Types Of Pet Businesses That Need To Have Their Social Media Popping!

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If you have been following along our theme of social media, you know just how important of a role it plays in your business. I think it is safe to say that at one point or another you have cyberstalker companies to learn more about them. Well, consumers are doing the same to your business too.

If you haven’t learned by now, social media is breaking or making goals you set for your business.

But utilizing social media is more than just posting right? Yet time and time again I see businesses with the utmost potential falling short when it comes to utilizing it. This week I address three types of goals that you might be working on that will be more easily achieved if you also leverage your social media.

Biggest Takeaways

Business owners who are leveraging how much social media can boost their business understand it involves much more than just posting and hoping for likes. If you have goals for hiring, increasing, and scaling your business than your social media needs to be excellent. I am not just talking about the great pictures you post. But conveying your worth to those who stop by.

Looking for employees?

Yes, potential employees will look at your social media and see if YOU are the right fit for them. Why would they want to work there, how would they fit in?

Wanting to raise your rates?

YUP! Your brand that your portray on your social media needs to reflect the worth of the prices you are raising! Your strategy online says a lot about your value.

Learn how to scale back business?

Well, there are two problems to be solved here, and guys I am here to help teach you this system.

Recommendations:

  • Knowing the right things to post and when to post is the tip of the iceberg when it comes to utilizing your social media correctly. After many years of experience, building my own brand and helping others find success in their business, I know how social media plays a huge part in success. With Better Marketing With Bella, not only is content created for you but success is outlined on how to use it.

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-Care Software

Let’s Connect

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Episode 282: How To Be A Good Business Leader And Juggle Parenting Duties: Spring Break Edition

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Listen on Apple

Balancing parent life while running a business is super easy…. said no one ever!!

In reality, if you are a parent, you know how HARD it really is and all the struggles you have to go through to make it work. The mom/dad guilt of not spending enough time or attention on your child is apparent when you are giving your business the focus it needs. But the stress of your work to-do list can weigh you down when you are away from your business too.

So how do you find that balance? This week I am rocking the podcast during my daughter’s spring break to bring you all my tips on achieving running your business while parenting.

Biggest Takeaways

Running your business is your full-time job, but so are your children. Finding a balance that gives both aspects your full attention is what we, as parents, seek the most. But saying you want that balance seems easier than actually achieving it.  Take some of my tips and help find that balance you are looking for:

  • Schedule. Schedule time each week that is set aside just for your family. Maybe after work, you put your phone away and give your kid your undivided attention to play and spend that time together.
  • Say no. I know, crazy right? But say no to some things! If you do not want to have meetings or calls on certain days, say no, and schedule for a day when you are available. Better yet, have it kicked over to one of your assistants and have them schedule it on a day that works best for you.
  • Turn off. When you have the time for your child, turn business off. This ensures they know they have 100% of your attention. Guys, we only get 18 summers with them, we need to make sure they know how important that time together is.

I have a few more really helpful tips to get you to the work-life balance you are needing in your life right now. Parent to parent, this stuff really works.

Recommendations:

  • If less time working in the business is what you are looking for, join the Mastermind group so I can assist you and your business achieve your biggest goals.
  • Email me at bella@jumpconsulting.net to chat about finding that balance between parent life and running your business. I am here to help you and show you how possible it is.
  • Time to join the Better Marketing With Bell Waitlist is coming to an end. Soon we will be welcoming new members to the group, gearing up to help them with all their business content needs. If that is something you are interested in, jump on the list today.

Better Marketing With Bella

Better Marketing With Bella Waitlist 

#1 Way To Increase Your Sales That Everyone Can Do

Mastermind

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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  4. Click on ‘Write a Review’’

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Podcast: Play in new window | Download (Duration: 23:29 — 21.6MB)

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Are you in a toxic relatioship with your business?

Episode 281: Are You in A Toxic Relationship With Your Business?

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Are you in a toxic relatioship with your business?


 
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Listen on Apple
 

If someone were to ask you today “Have you ever been in a toxic relationship?” what would be the first thing to come to mind?

When we think of a toxic relationship, we often think of it as either a romantic relationship or even a friendship. More times than not, you wouldn’t think of the relationship you have with your business.

But the truth is, you and your business can be in a toxic relationship right now. 

This week I dive into the red flags that stand out when it comes to a toxic relationship with your business and what you can do to ensure it gets to a healthy place.

Biggest Takeaways

We’ve previously talked about how to grow your business, how to ensure you aren’t leaving money on the table and how to keep a positive mindset to move you forward. But this week I want to talk to you about the relationship you have with your business and if there may be some red flags that are occurring.

You might notice

  • Clients that always nitpick
  • Employees holding you hostage
  • Boundaries with time that don’t exist
  • Worry taking over your sleep

And at least 8 more serious red flags you need to be watching out for as well as ways to turn it around into a healthy place.

Recommendations:

  • Look into help from  Better Marketing With Bella for all your business content needs. If that is something you are interested in, jump on the waitlist today. Next week we are gearing up to get commitments from existing customers for their renewals (which was over 80% last semester!) before welcoming our new members, so now is the time to get on the list.
  • Shoot me an email and let’s chat! Bella@jumpconsulting.net, I want to hear from you and how I can help YOU move your business forward in a healthy direction.

Better Marketing With Bella

Better Marketing With Bella Waitlist 

Episode 225: Running A Bussiness Through Divorce Or Major Life Changes

Episode 3: Who Am I? Getting Real Personally and Professionally 

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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  4. Click on ‘Write a Review’’

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Podcast: Play in new window | Download (Duration: 24:01 — 22.1MB)

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8 considerations to make your website a selling machine

Episode 280: 8 Considerations To Make Your Website A Selling Machine

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What do you think pet parents want to see when they go to your website?

Do they want to feel like they are being sold? Talked at? Or trying to figure out how they might fit INTO your company?

Do you think they might feel overwhelmed, not knowing if you are the right fit for skill or money?

All of these are probably true and how you present yourself on your website will make or break your bounce rate.

(Bounce rate: How long someone stays on your site until the “bounce” off going to look elsewhere to solve their problem)

Recently I got a DM from someone who was going to be updating their website asking, “So what’s important on a website these days??”

Truth is, there is a lot to consider. Unfortunately, most business owners are so close to their business, it is often hard to get the 30K view and put themselves in their potential client’s shoes…

Biggest Takeaways

If your website is the first thing potential clients are seeing about you, then you need to draw them in.  You need to make them say, “Yes, I want to work with them!”

I started off doing this as a 7 point podcast but by the time I got to the end, it turned into 8. I was on a roll.

  • Make it about THEM not about you.
  • Keep it simple like a 1st grader is reading your website.
  • Pay attention to the navigation.
  • Don’t make them think
  • …and there are a lot more. Listen to learn more!

Recommendations:

  • I highly recommend Erika and her team at Barketing Blog for a website. I have been recommending her for years and she has done countless client websites. They are very happy. You can’t go wrong. Great price too!
  • Need a group of knowledgeable people to bounce your website copy of design off of? Heck! You want three months of training dedicated to this topic? Join us in the best community in the pet industry, the Jump Mastermind! 
  • Want to make sure that once your website is popping, your social media also gives the same feel for your brand? Look no further than the leading industry marketing agency, Better Marketing with Bella where we ensure that your colors, fonts, logos, copy, and creativity are all on point!
  • Maybe you are a DIY person? You can learn everything that you should have on your website here in my one hour class that comes with a workbook and on audio. Enjoy!

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Podcast: Play in new window | Download (Duration: 21:50 — 20.0MB)

Subscribe: Email | RSS

# 1 way to increase your sales that everyone can do

Episode 278: #1 Way to Increase Your Sales That Everyone Can Do

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# 1 way to increase your sales that everyone can do

I’ve heard from many of you… I don’t like answering the phone. I don’t like being put on the spot. I don’t like selling. I don’t like talking about price. All of this is stinkin’ thinking that is severely limiting your ability to grow your business.

People literally make the decision to call and speak to a company. They put their environment on mute so they can ring you and potentially speak to you. If they are doing this, they have most likely already checked you out. They have seen your website, your social… and now, they just need a bit of reassurance. They are calling you for this reassurance and you are giving them a L for LOSING instead of a W for WINNING by not answering.

This is the equivalent of walking into a store and needing help and having no associates to speak to. Or walking up to one to ask them a question and them just walking away from you. Not only is it rude, but it is frusterating. Then, you are expected to check yourself out. Can you imagine if that wasn’t Walmart and it was Nordstroms?

The horror.

I know the idea of phone calls seems so ancient. We mostly communicate through email, text, and social media messaging. But what if I told you that the old-fashioned telephone has even more persuasion and would land you more new clients? Would you be willing to answer it more often?

If you are a business that has your phone number listed on google and on your website, then you need to be answering the phones. But many of you are not.

Why?

This week I went on a mission to find out what is going on out there and made 10 phone calls to 10 different companies in the Phoenix and Dallas area. The results were astounding.

Biggest Takeaways

As business owners, we are concerned with marketing, advertising and finding ways we can build up our client roster and in turn, create more sales. We know how important client relationships are, but we are forgetting to connect with potential clients. That connection begins with.. wait for it.. a phone call!

If you answer the phone, you will land more sales. Especially because your competition isn’t doing it

Show Highlights

  • Making a connection [1:24]
  • Answer the phone [3:27]
  • Save the sale [7:45]

Links

Mastermind

Better Marketing with Bella

Bella Vasta Instagram

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Podcast: Play in new window | Download (Duration: 14:37 — 13.5MB)

Subscribe: Email | RSS

Episode 275: ?3 Disruptive Ways To Respond To Inquiries To Get Results

Episode 275: 3 Disruptive Ways To Respond To Inquiries To Get Results

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Episode 275: ?3 Disruptive Ways To Respond To Inquiries To Get Results

Think about it from their shoes… when you go out looking for a service and the first person you contact responds with “Thanks for your inquiry. We will get back to you within 24 – 48hrs”, do you just sit back and wait? Or do you keep looking for other options because you have a problem that needs to be solved and now is the time you have to solve it? Chances are you keep looking, right?

Don’t be the business that takes their time and does not show they want to solve your problems. Right now is the time to step up and actually be the solution and in this week’s Podcast, I am going to show you 3 different ways you can solve a client’s problem, show you care, and maybe even upsell them as fast as possible! You are going to want to listen in on this one.

Biggest Takeaways

As the market becomes more and more volatile, it becomes more and more important to really step out there and know how to respond to prospects and lockdown leads. There is a common thing most of us do with how we allow people to contact us for services and I will tell you it can be utilized and used correctly… if you know how.

Respond to Inquiries

How do you respond to inquiries? Do you only use email? What if I told you this can be wasting time? The amount of time you spend just responding to their first question might just be what gets them to stay or not. using the different forms of contact available can create an opportunity to assist them right as they need you to. Not the next day when they are busy at work and already spoke to X amount of people… am I right?

Personal Connection

Once they are responding back to you, building a personal connection is vital! This does not only help you truly solve their problem but it will create trust in you and your business to provide the best services you can without having to “sell yourself”. Contact them in a way that shows you did stop to think about what they need and how you can help, making it about them and their pet instead of about you and your business.

Show Highlights

  • How do you respond  [6.14]
  • How to land the client as quickly as possible [12.07]
  • Different forms of contact that show you care [18.55]

Links

Mastermind

Better Marketing with Bella

Bella Vasta Instagram

Episode 274: 3 Reasons Why Sales Is Super Important In Your Pet Business In 2022

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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  4. Click on ‘Write a Review’’

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Podcast: Play in new window | Download (Duration: 18:48 — 17.3MB)

Subscribe: Email | RSS

Episode 251: How To Decrease Turnover and Create Raving Employees

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Imagine starting a new job, feeling welcomed, and having all the resources you need to succeed, compared to feeling lost and unsupported. Bella will share some relatable examples and personal experiences to help you understand why onboarding is crucial for employee retention and company success. In this week’s Podcast, Bella is going to take you on a journey of understanding the importance of a smooth and effective onboarding process.

Biggest Takeaways 

  • Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
  • Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
  • Exactly what NOT to do in the onboarding process [10:45]
  • Defining Onboarding and what it means [11:45]
  • Studies pertaining to high employee turnover [13:00]
  • Why employees leave companies [13:30]
  • Standardization of onboarding process [13:05]
  • Importance of schedule for onboarding [18:30]
  • Why pet care team training videos can give you a headstart [21:45]
  • What is an employee’s worth vs a client’s worth? [23:35]
  • Types of employee learning and training styles for employees [26:30]

Links:

Pet Care Team Training

Jump Mastermind

Subscribe To The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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Podcast: Play in new window | Download (Duration: 31:55 — 29.3MB)

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Episode #249: Get Inspired, Then Take Action

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In this week’s podcast, we are going to get MOTIVED and TAKE ACTION. I am so thrilled all of you get so inspired but it is time to do something with that inspiration

I am going to tell you how you can motivate yourself to take action and what to analyze to make sure you continue to take action.

 

BIGGEST TAKEAWAYS:

Inspiration and Results

Many people get inspired but no one really does anything about it. We are going to jump in and get motivated. It is time to take action!

Actions to Take

Just trying to figure it out… that is the worst thing you can do. There are so many positive actions you can take from your inspiration. Think about them all and use your resources.

Get Motivated and Get Uncomfortable

Taking the proper steps to get motivated and actually do something with your inspiration can be challenging. But what happens when you get challenged? You get uncomfortable? Then what… you do something about it. Recognize the time you stepped out of your comfort zone and think about what happened when you did.

 

Show Highlights

  • What is Being Done with Your Inspiration? (3:30)
  • Actions that can be taken from Your Inspiration (5.30)
  • How to Get Motivated and Take Action (9.20)
  • Acknowledge the Challenges You Overcome (10.55)
  • What do You do When You Get Inspired? (12.40)

Links

 

Share The Show

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  1. Click this link – Bella In Your Business
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Join Jump Mastermind

Podcast: Play in new window | Download (Duration: 13:11 — 12.1MB)

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Episode 247: How To Hire An Office Manager For Your Pet Sitting Business

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Finding the right office manager for a pet-sitting business can be a challenging task, as it requires someone who is organized, detail-oriented, and has a passion for animals. An office manager will handle the day-to-day operations of the business, such as scheduling, bookkeeping, and customer service. They will also be responsible for managing the staff and ensuring that the business runs smoothly. In this week’s podcast, we are talking about how to find and hire the RIGHT office manager successfully.

BIGGEST TAKEAWAYS

  • How Set Yourself Up for Success to Hire an Office Manager (10.00)
  • Determining the Foundation to Have an Office Manager (20.00)
  • Knowing Who You are Hiring and Different Personalities (27.50)

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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Podcast: Play in new window | Download (Duration: 27:45 — 25.5MB)

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Episode 246: 4 Different Types of People Every Business Needs to Hire

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Unlock the secret to attracting the right clients for your pet-sitting or dog-walking business with our exclusive guide to the 4 different types of avatars that work best in this industry! Say goodbye to generic marketing strategies and hello to tailored techniques that will help you connect with your ideal customers and grow your business. In this week’s podcast, we are talking about 4 different types of avatars that work for pet sitters and dog walkers.

BIGGEST TAKEAWAYS

  • Finding and Attracting the Right People to Hire (11:50)
  • Who are the 4 Different Avatars (24.00)
  • The Psychology Behind the Avatars and Ourselves (30.30)

Links

  • Join Jumping Scale, here
  • Google: Social Media Week Lima, here

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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  4. Click on ‘Write a Review’

Podcast: Play in new window | Download (Duration: 30:18 — 27.8MB)

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business women, podcast episode, new episode, pets

Episode 212: How To Start A Podcast

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How To Start A Podcast

business women, podcast episode, new episode, pets 

If you have ever wanted to know how to start a podcast, today is your lucky day.

Chris Laning is a Voice Over Artist, Podcast and Dailicast Producer and Host, Audio Editor, Audiobook Narrator, and a Creative Writer.

He is a former Web Developer (primarily ColdFusion, Javascript, MSSQL) who is as comfortable behind a mic as a voice-over artist (everything from commercials to character voices and explainer videos) and as a podcast host. He has also been editing spoken word audio for over 20 years and has helped several professionals launch their podcasts. In fact, he’s editing and producing several podcasts on a daily basis.

Do you want to market your business through Podcasting?

 

Biggest Takeaway You Don’t Want To Miss:

  • Keep the episodes short, effective, and memorable. You can batch your interviews or solo episodes and be ready for the next 4 months or so.
  • Who should do the podcast – you or add some people within your particular organization and find out what you’re interested in. Then, figure out what your audience is going to want.
  • Sound quality is very important to get your target audience engaged so hiring a producer and editor really helps. And because of this,  your podcast will be more professional.

 

How to Start A Podcast Show Highlights:

  • Who is Chris Laning? 0.17
  • What does Chris Laning do? 1.54
  • How to have a series of podcasts? 3.56
  • Bella’s secret about her Solo episodes 6.20
  • Key points people should keep in mind when having a podcast 7.40
  • Does everybody need a podcast producer? 10.10
  • Ripping audio from Facebook live 14.36

 

Links:

http://neighborhoodstage.com/

 

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link –Bella In Your Business
  • Click on the ‘Subscribe’ button below the artwork
  • Go to the ‘Ratings and Reviews’ section
  • Click on ‘Write a Review’


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Podcast: Play in new window | Download (Duration: 17:46 — 16.3MB)

Subscribe: Email | RSS

business woman, social media marketing podcast

Episode 198: Baby Boomers Vs Millennials… Or Is It?

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Baby Boomers Vs. Millennials…Or Is It?

The generational gap between baby boomers and millennials is something that every business owner is bound to encounter…. perhaps you already have? But one generation doesn’t have to be at war with the other. Each generation has unique and specific experiences that they can share with one another to improve themselves. That’s why in this week’s episode of Bella In Your Business, I bring you Steve Dotto who has a unique perspective on the generational gap.

Steve Dotto is a tech geek, entrepreneur, and business owner. He is the founder of Dotto Tech, which he has grown into a successful, self-sustaining business. He has built a community of our thirty-six thousand people, spoke at Social Media Marketing World, and worked with companies like Xerox and Blackberry.

 

boomers versus millennials

Bella Vasta & Steve Dotto

 

Show Highlights

  • [2:00] – How do we define baby boomers?
  • [2:30] – What are the stereotypes about baby boomers?
  • [8:00} – Can you tell us your best advice for boomers looking to expand their online presence?
  • [21:00] – What is the best advice you have for baby boomer business owners, millennial business owners, and where can my audience find you online?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Podcast: Play in new window | Download (Duration: 23:23 — 21.5MB)

Subscribe: Email | RSS