Email marketing is something that a lot of business owners have an adverse reaction to. They think they’re bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why?
In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this? Today, I want to break it down to show you how I use email marketing and how you can, too.
Biggest Takeaway You Don’t Want To Miss
Email marketing is a great way to keep your audience up to date with what’s going on in your business and humanize your business. Send weekly updates and use the P.S. section to ask them to respond, opening up the line of communication. Your emails don’t need to be long and drawn out, they should simply add value to your reader’s life. With each email, you’re able to show a bit of your personality, this is what people connect with, so be as personal as you can. Specifically, videos are a great way to show your personality and personalize your emails. And remember, on social media, you don’t own your audience, But with your email list, you do!
If you’re still not sure what to write or really don’t have the time to focus on email marketing, I get it. That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program.
How can you recap your week in an email? [3:20]
What should you put in the P.S. section? [4:30]
How do you segment your audience for better email marketing? [5:35]
How can you add value? [6:30]
What can you do to build a bond with your audience? [7:00]
What’s one of the best ways to share current sales you have? [7:40]
How can you personalize your email marketing with videos? [8:05]
https://jumpconsulting.net/wp-content/uploads/2019/10/Untitled-design-9-e1573155461804.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-10-02 22:00:132019-11-07 12:38:09Episode 166: How To Use Email Marketing In Your Pet Sitting Business
I wanted to talk about something pretty controversial today. Our listeners are at a myriad of levels in the pet industry from buying multiple businesses all the way to people who are on Rover or Wag and wanting to start their own professional company. I want you to take this message to heart, no longer are we mom and pop companies plugging away. There is something very unique that is changing in this business. Specifically, I’m going to be talking about why Rover (or any other app or hobby sitter) is beating the professional pet sitter.
Biggest Takeaway You Don’t Want To Miss
The reason why Rover or Wag might get more sign-ups than a professional pet sitter is because they’re beating us at the automation game. Pet parents don’t even get to experience how great our services are because our entire intake ignores the user experience. The experience your customer has with your business before even meeting you is paramount. Speak exactly to your avatar on your website, if I can copy and paste your website onto someone else’s site, you are doing it wrong.
Why do Rover sitters get more sign-ups? [2:55]
How can we avoid people from moving on to other sitters? [8:15]
What is the most important part of the sales process? [9:00]
How can the professional sitter win against Rover? [12:15]
https://jumpconsulting.net/wp-content/uploads/2019/08/261BellaJumpConsultingMonth34FullyAlivePhotography-e1567037051726.jpg500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-08-28 22:00:282019-08-28 17:04:41Episode 161: Why Rover Is Beating The Professional Pet Sitter
Picture this…. You are all excited about this new hire you just brought onto your team. They have worked at a dog rescue as a volunteer for over five years. They have three dogs of their own. Their husband makes all the money and has the health insurance and their kids have almost graduated high school, with one in college. This new hire seems like a dream come true.
And then, she becomes demanding her second week on the job. She only wants certain clients and only want to work certain hours. She doesn’t like cats, only dogs, and she always has an opinion on the way you do things.
This new hire, that you were so happy about, is now a thorn in your side. You have no idea how to actually pull out this thorn and you have to constantly watch out that it doesn’t prick you deeper. In reality, you just wish she would quit. Eventually, the resentment grows and you feel like a hostage in your own business. Does this sound familiar?
Ever wonder what actually happened? How did she go from the perfect during the interview to a witch in just 14 days?
I see this all the time. Even I have been guilty of allowing it to happen on my own team. I can’t stress how important it is to streamline the hiring process in a way that is always being perfected. To create an image in your mind, let’s call it the gauntlet…
The Hiring Gauntlet
I think it is important to keep in mind that when you start the hiring process it isn’t about you being on your high horse and having people beg to work for you. Just as it doesn’t work that way on a first date, it certainly isn’t that way during an interview. The interest has to be mutual.
Looking for people to work for you is very similar to looking for clients. You have to appear attractive and appeal to your avatar. You have to understand why they are looking for a job, what value you offer, and why they should pick you over, let’s say, Rover, Wag, or any other company.
Is it possible that your own bias got in the way because your interview process is failing you? Are you blaming it on the job market or your area? I got news for you… unemployment is at an all-time low right now – so you can blame it on whatever you want but the truth of the matter is that excuses aside you must figure out how to systematically overcome this hurdle.
The process of interviewing should not be off-putting. The initial communication shouldn’t be an application or a long list of questions. If you do this, you will decrease your chances of getting people interested in the job and therefore your conversion of the people who look at your application to those who actually apply would be under 10%.You should always be aware of your conversion rate – it will directly tell you how attractive your hiring ad and process really are. You will learn to tweak it this way.
If You Want To Be Attractive Here Is What I Suggest You Do:
1. Have a hiring ad that talks directly to your avatar in real human language. If you are lost on what I mean by this, I have a free 3-hour training you can watch here.
2. Have under five initial knock-out questions. For example, you can qualify the area they live in, ask them how much they are looking to make or find out their availability. The hundred other questions that I know you want to ask really don’t matter at this stage in the game. How many people do you meet these days who do NOT have a smartphone? This isn’t 2005. 🙂
Once you have qualified the right type of people to be in your hiring gauntlet now the hard work begins. However, if you have software to help you with this, you won’t ever have to think of what to say again and again because it is as easy as pressing a button to move them from Phase 1 to Phase 2.
This stage could be three open-ended questions. Where they have to describe what they would do. Or, you can have it as a multiple choice. But the toughest part for you is to create these questions. Here is what I mean.
Value-based vs Skill-based Questions.
Would you agree that if you don’t like dogs, you wouldn’t be applying for this position? Would you also agree that we can basically teach people how to walk a dog, scoop cat litter, and feed the pets? If we can agree on that, then we really need to focus more on the VALUE-based questions.
Let me give you an example:
Let’s say that you value treating others how you would want to be treated. How can we test for this? One way might be an open-ended question like:
You are walking home from going out to dinner. There was too much food so you are carrying a to-go box with you to save for lunch the next day. You stop at a corner and a homeless woman engages with you and asks you if you can spare any change so she can buy something to eat. What do you do?
1.Pretend you don’t hear her and keep walking. There are homeless people everywhere. 2. Tell her you don’t have any cash on you. 3. Give her money from your wallet. 4. Give her your leftovers. If they were good enough to take home, they are certainly good enough for her.
You would have to decide ahead of time which is the right answer for you and which is the TOTALLY wrong answer for you based on your values. Now, of course, one question can’t give you everything you need to know about a person so certainly you will have to ask more questions. Perhaps even testing the same thing, but knowing the RIGHT questions to ask is huge.
How do they take feedback? Are they adaptable?
I want you to watch this short clip of Trivinia Barber of Priority VA. She was our guest expert for the training we had in June about delegation. Listen to what she says about asking questions, role-playing, and feedback. Can you incorporate this into your business?
This is a great example, showing how the ability to adapt to situations could help give you insight into your applicant’s ability.
Stop Asking The Wrong Questions:
Ever since pet sitters started interviewing I’ve seen the same questions come up again and again.
“If you walked into a home and there was poop everywhere, what would you do?” “If you walked into a home and the dog looked like he was in distress, what would you do?”
All these questions are something you would train the employee for. You would tell them your protocol. Typically the first step is “call the office.”
If you can ask the right questions before you hire people… how much better hires will you make? Would you have to let people go after two weeks? There is always room for improvement and this task is never 100% perfected. Maybe what I said here helps ignite something in your system that you can test. Perhaps you want to know more of what Trivinia said or wish you had software to help you with all of this?
Well in true Bella fashion I will never give you more problems to solve, so you can:
1. Join the Mastermind to watch the entire 1 hour training with Trivinia and 15 other high-level experts we have had over the past year.
2. Grab your trial of JazzHr, 50% off, my hiring ads, and knockout questions here.
Just ask yourself… Am I asking the right questions to understand this person’s values? You need to hire for attitude and train for skill.
https://jumpconsulting.net/wp-content/uploads/2019/06/image-from-rawpixel-id-1031380-original.jpg33375000Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-07-09 12:14:342019-07-09 12:14:34How To Stop Asking The Wrong Interview Questions At A Dog Walking Interview
In this Episode Bella talks with Walt Galvin, an independent contractor working for Rover. They discuss how sites like Rover can be a viable option for some pet sitters and walkers who are just starting out or want to keep it simple.
Walt Galvin, independent contractor with Rover.
Some of the advantages include:
Not having to handle payments from clients
Saving time and money but not having to handle marketing
Not having to deal with all kinds of administrative headaches and paperwork.
Ability to set your own work schedule
For Walt it has turned into a substantial retirement income and he points out that it is also a good option for those who don’t have the desire to hire other sitters and walkers as staff. Walt also recommends that you pay close attention to the service agreements, particularly in regards to what insurance covers and you may need to purchase additional insurance to cover yourself.
Many of these online websites do not provide adequate coverage for the pet sitters. Only the clients.
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-01-12 06:00:252018-06-06 13:15:03Episode 29: What Type of Pet Sitter is Best for Rover Type Websites?
In this episode of “Bella In Your Business”, Bella speaks with Britt Alwerud from Handlr. They discuss DogVacay, Rover, Wag, and Zingy versus Professional Small Business Owners.
In this episode they discuss:
Why do you think so many small business owners are intimidated by the large powerhouses that have entered the market in the last few years?
How have the changed the industry? Are they really “disrupting” the industry?
What are the pros and cons of the huge companies versus the more personal professional businesses?
Are customers flocking to on-demand apps? Are they demanding an on-demand experience?
Are small business owners going to get screwed or what can they do to protect themselves?
If someone is a Rover or DogVacay user, but they want to become a legitimate small business with people working for them, could they use Handlr? What are their first steps for becoming a legit business?
Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at firstname.lastname@example.org. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2016-12-15 06:16:092018-06-06 13:15:03Episode 27:The Great Debate: DogVacay, Rover, Wag, and Zingy versus Professional Small Business Owners -
The pet sitting industry is a beautiful thing. I mean think about it. You’re loving on all different sorts of fuzzy creatures and are PAID to do so. But, there are a few things you must know before becoming a pet sitter.
As the on demand economy keeps expanding, there are websites like rover.com, dogvacay.com, and care.com that allow you to feel a sense of security when you sign up to be a pet sitter.
Because their leading attractor is that you are covered under their insurance plans and you have access to their brand name recognition.
Seems exciting, right?
Well, maybe not so fast. Let’s take a deeper look.
How Does Insurance Actually Work When Becoming A Pet Sitter?
When becoming a pet sitter for one of these websites, you really want to look long and hard at their policy information. Be 100% sure what you’re getting into. Like, who is covered? What if a dog attacks you and a dog you are walking? What about if a dog or cat attacks you during a meet n’ greet? Does the policy cover your own pets? your own property? or even oneself?
I have actually done an interview with an insurance expert who helps you find the answers to these questions. In fact, he breaks down for you exactly what you should be covered for when becoming a pet sitter.
The short answer: Most of these policies cover the client and the client’s pet after a $200-$500 deductible is paid.
Are the Services You Provide Even Legal?
I am not saying I am a lawyer by any means… but I have been known to do a little digging like a beagle. What I discovered is eye opening and something I feel like more pet sitters need to know. You see, a lot of people who start out, call themselves pet sitters but what they really do is accept pets into their own home. This is called boarding or kenneling.
Understandably, it is a question that many pet sitters don’t think about. Just the fact that you can sign up on a website and start accepting dogs in your home almost implies that it is ok. Right?
Did you know that in most cities you actually need a permit to operate a boarding or kennel facility?
You find the answer to this question by reaching out to the zoning division at city hall. From there, find out how many pets you’re legally allowed to keep in your home in exchange for money. Usually there’s a limited amount before you need a license, permit, or to be zoned properly.
If you don’t take heed, all it takes is one nosey neighbor to make their own phone call and boom! Zoning is knocking on your door threatening to board up your house. Not to mention, any consistent money you have been making and come accustom to.
But don’t just take my word for it:
I recently did an interview with a pet sitter who almost had her business shut down because she wasn’t initially following her state’s zoning laws. Her neighbors are the ones who got the city involved. So yes, this is real stuff that you should consider when becoming a pet sitter.
Maybe you only accept one or two pets at a time. Maybe your city doesn’t have any limitations to this. You could be in the right, or wrong. But I urge you to do everything the right way. Run a legal business that you can go to sleep at night and be proud knowing that you are running your business legally and on your way to professionalism.
What Are Your Goals When Becoming A Pet Sitter?
If you’re looking for a way to make some money on the side, then becoming a pet sitter may be perfect for you. It is easy money for mostly great pets. You can control your schedule. Decide when you want the extra pitter patter in your home.
However, if your goal is to truly build and grow a business of your own, these websites are probably not a good match. Why? Because you are contractually prohibited from taking any clients that you find on these websites.
You also are encouraged to severely undercut your competition in order to get any bookings. The websites themselves suggest this when you sign up as a way to “get clients from the start.”
As your pet business coach, I am here to tell you: that isn’t a good philosophy to live by.
Keep in mind that people use these freelance websites because they don’t want to pay professional prices. They want a cheap deal. So, if your prices are too high then they move right along to the next sitter.
Because of this, it is really tough to charge what an independent sitter does in order to make a decent, livable wage.
So I would suggest that being on these sites is a GREAT IDEA if it is a side job… but if you intend to start your own business, it is time to skip to the next step and start your own business.
When You Become A Pet Sitter, You Automatically Have 2 Business Partners
Did you realize that when you sign up as a website pet sitter you actually are taking on two business partners? First, you have the website that takes an average of 20% of your earnings. Then, you have Uncle Sam who takes another (give or take) 20%. That is a lot of money out the window!
When you are on these sites, you are called an Independent Contractor. It means that work is being contracted out to you and you are expected to pay quarterly taxes, or get a tax bill at the end of the year. So make sure you save!
What Does this All Mean?
From the outsider looking in, these sites are essentially tech companies looking to make money. Some are more successful than others simply because of their fundraising efforts.
While it’s great that they offer business essentials like basic insurance coverage and access to a client base, all that glitters isn’t gold and you need to understand exactly what you are getting into.
https://jumpconsulting.net/wp-content/uploads/2016/11/Depositphotos_42379635_s-2015.jpg331500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2016-11-28 06:33:362019-07-12 14:43:01What You Need To Know Before Becoming A Pet Sitter Listed On A Website App
We have so many ways in this new instant economy to make money that businesses like dog boarding are sprouting up everywhere. To be honest and straightforward the answer to these questions isn’t a yes or a no.
The job of watching a pet while their parents are at work or out of town seems to be a job that anyone can do it. I have heard it all. Eight-year-old neighbor kids walking dogs, the person in between jobs, making some quick money to pay their electric bill by letting dogs come stay with her, and even some full blown businesses that have a bunch of hosts homes everywhere where the company sends the dogs to stay overnight.
There Are Big Responsibilities When Considering Dog Boarding
In home dog boarding comes with some huge responsibilities both before they start their business and after. Although focusing on the cute and adorable dream of caring for the pets…sometimes it is neglected. One of the biggest responsibilities is finding out if they are even allowed to have a dog boarding business in their own home. It is almost implied that if you can sign up for one of these easy to use websites like rover.com, care.com, dogvacay.com, etc that you very well can make money boarding dogs in your home.
But is it legal?
Think No One Will Find Out?
Sometimes I hear, “Aw, no one cares about me Bella. I am just making a little side money. What’s wrong with that?”
Ah! But people DO know. They find out through seeing different dogs and people come to and from your home. They find out by your website advertising and your facebook page that is posting pictures.
Your neighbors can hear the dogs, they can see the dogs, and sometimes… they can SMELL the dogs.
And what is worse, is some of the people who board dogs in their home might be building a business that isn’t sustainable.
All it takes is for one person to call the zoning board to have them come knocking on your door. They did this to Kristie Glazer in Philadelphia. A neighbor reported her and they literally knocked on her door ready to nail plyboard on her window frames and board up her home.
She had to stop that business and ultimately, made a huge dent in her families livelihood.
You Want To Do The Right Thing, Don’t You?
If you are going to go into business for yourself, don’t you want to know that you are doing the right thing? Don’t you want to go to bed at night knowing that you have proper training, insurance, structures, approvals, contingency plans?
If you don’t, something like what happened at Green Acres could happen and you could have 20+ dead dogs on your hands and criminal charges against you. Or what about these horrible cases that made the news:
Dog Attacked and killed at in home dog boarding,no zoning.
Dog died sparked zoning investigation.zoning investigation. The article states: “What we’re now discovering is all these boarding operations opening under the guise of pet-sitting,” said Animal Care and Control Director Dianne Sauve”
Yeah, this stuff is REAL.
You want to confidently tell your clients that your insurance covers you 100% for anything that happens.
You want to know how to properly introduce new dogs to your pack to avoid anyone getting bit in the face or have one of them injure another four legged client at your home. You want to know what happens if one gets out of an enclosure and damages your home or themselves while you are at the grocery store.
This is a very serious business.
Let’s Start With The First Check Mark You Need In Order To Be Up And Running:
Before you can even THINK of inviting dogs and cats into your home in exchange for money, you must look to see if it is even legal OR what you need to do to BE legal.
DO THIS: Contact City hall and ask if a special zoning license is needed to have a dog kennel in your residential house.
To show you what I mean, I took 30 minutes and googled for you. Here is what I came up with for some locations.
A great resource for looking up your local laws and ordinances is www.municode.com.
In the end, don’t you want to know that you are operating a legal business? Don’t you want to know that you have the proper insurance? That you won’t be fined? For some, it is a risk they are willing to take, but how moral is it to be operating (knowingly) and illegal business?
No One Said It Is Easy.
In some places, you will do your best attempt and call City Hall but the person on the phone might not know. Or they might not have any laws. Some that do require laws and permits hardly ever have inspections so then all you see are the bad cases in the news when things go wrong.
As a professional pet care provider, let’s do all that we can to bring the integrity of our industry up by doing everything we need to do to operate legal businesses.
If you would like to help the integrity of this article and you locate the statute in your town or county, feel free to add it to the comments section and I will add it to the list above!
https://jumpconsulting.net/wp-content/uploads/2016/11/Untitled-design.png500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2016-11-07 13:01:452019-08-06 12:50:22Is Dog Boarding In My Home Legal?
Rover and Dogvacay do a great job at providing basic, broad insurance to their independent contractors, but is that enough? The answer to this question will vary with every pet sitter, but generally speaking, the answer is no.
Most pet sitters like to be covered if something were to happen at the meet and greet, while on a walk with a dog and they were attacked by another dog, or simply put, if they hurt themselves… These types of situations generally are not covered by the liability insurance provided to the members of these sites. However, their own pets in their own home are covered, which is something that is above and beyond a typical industry standard.
In order to make sense of what pet sitters, dog sitter, dog walkers, and pet boarders really need to know about their policies, I invited David Pearsall of Business Insurers of the Carolina’s on to help breakdown what we need to know and what to look for:
NOTE: This is not a recommendation. Always consult your insurance agent, or David, or support at Rover or Dogvacay to get the expert opinion for your situation. 🙂
*Rover has declined to be interviewed or join a pannel.
The full transcript can be found below. If there are any spots that you have questions about, feel free to search and listen to the actual video to understand the context.
Bella: Welcome everybody, my name is Bella Vasta from Jump Consulting and today, we are going to blow the lead off of everything insurance, if you are a pet sitter, just starting out and listed on one of those popular online places. Today, I have with me, someone that you should get to know pretty well if you don’t know already. His name is David Pearsall and he is from business insurance of the Carolinas.
David, thank you for taking some time out to be here with me today.
David: sure thing, look forward to it. Thanks Bella.
Bella: yeah, so I have found myself amongst an exciting group of pet sitters that are starting as shared economy starts exploding and they are the pet sitters that are listed on a lot of these popular apps and websites, it is the sign up, put your name here and get some clients and start boarding dogs in your home or being a dog walker or pet sitter and gosh, it reminds me when I first started, David. I actually wrote a blog post and I believed that we all were one of these pet sitters when we first started, so to speak. We just didn’t have the organization online to do it with, right?
David: yeah, it’s amazing, what’s come out today.
Bella: and when I started, it was maybe little easier for me because I always just knew that I need to be insured and at the time, went to a national organization and I thought I can only be insured through a national organization, which we all now know isn’t necessarily true but you do get some benefits by going that way.
And so, I just wanted to have you on today, to kind of set the record straight, I want you to talk to me as if I am someone on one of those popular apps and tell me what I really need to know, is it enough, you know, I have been told that I am insured, so is that all it is? I mean do I need to look for anything in particular, even as a new pet sitter starting out, what is business insurance like give me the 101 I guess.
David: okay, certainly. The business liability insurance, everybody should have, you know? If you are going out and you are pet sitting for somebody or you are boarding into your own home, you still need liability insurance. And understand that both these organizations, they are all of the above are offering insurance through their sites and you know, the key is to understand what you have and request a copy of your policy, if they’ll give it to you and if they won’t give it to you, should ask why. Because, really, if you are the one insured under that policy, you ought to be able to get a copy of it.
Bella: and by getting a copy of it, what kind of things are we looking at? You know, okay, so business liability that means if I break something, I am covered, right or wrong? It is a lot more, , right?
David: it is a good question, liability insurance covers bodily injury and property damage to a third party, generally and that could be, a third party could be someone that’s out on a walk, that has nothing to do with you, just comes up and tries to pet a dog that you are walking and gets bit or, it could be bigger clients or it could be any property damage to the client’s home. Typically, will not cover your home because that’s the first party coverage. So typically, there is really no way to cover your home because the home owners insurance will typically exclude business liability. So if you are boarding in your home, there really is no way to cover your personal property there. So the liability is going to cover others, third party or your clients, it is going to cover the pets of the third party, you want to look for some care custody, control coverage that’s what we termed it when we first started but there’s also forums out on the market today called Animal Friendly and Pet Groomers Professionals and under those forms, they also give you some coverage for the animals in your care. It is not quite the same but that’s what you need to look for. You need to make sure, you have a liability policy, one main dollar limits recommended and they make sure you have coverage for care custody or control because that’s the pets in your care and that’s usually the property in your care.
Bella: okay, that’s really good. So custody, care and control helps cover the pets in my control. Sounds very funny, I want to get this in just because this is the beginning of our interview and I know a lot of people kind of start and they then click away and I remember when I first started, I thought, oh! Business liability insurance, that sounds really like scary and sketchy and expensive. But I kind of have looked at some of these sites and it seems as though, if I ever needed to call upon the insurance on these sites, I have to pay if they allow me access to the insurance which that needs to be talked about too.
I have to pay either $250 deductible or $500 deductible, so that means I have to pay that money before they even kick in any kind of coverage for me. Now, just using good thought here, David, how much could a pet sitter get a decent policy for?
David: that’s a good question and your definition of decent is a big question too because there are lot of policies being sold out there through random websites, through insurance agents all across the country. Some I have seen is as low as $129. How they are offering that price, I don’t know. That’s when you need to question what the policy covers and that’s why you need to go through with it with a licensed agent to understand what you are getting. Because not all policies are the same and you know, that’s what we look at is we try to offer the broadest form possible through our association plans, we also work with large insurance companies like CNA and Travelers, I read a lot of coverage forms.
Bella: you sure do,
David: that seem to be quite the same because even for one insurance company to the next, they may use the same primary insurance agreement but it is the endorsements they attach behind it, that could change our limit coverage. Then the question comes up with the deductibles and that’s what I think you are referring to when you save the $100 or $500 to use it but that’s common in any policy like most you know, under our association plans, we offer a $100 deductible for any claim. We have some insurance where we offer 0 deductible when it comes to a liability such as a dog bite but then they offer $500 deductible or if anything happens to the animal in your custody control or … deductible. Just like your auto insurance or your home loan insurance, you are going to have deductibles pretty much anywhere you go. You just need to look and see how much you can take and what can you take on. Usually you can take on a higher deductible if you can afford to do so, if it makes the most sense but if you are living on a limited budget, you need to take that into consideration. You need say, well if I am going to be okay if somebody gets hurt or if injury happens, if I am going to be able to do, call forth for $100 or 250 or 500 etc. to make sure I can get my client covered.
Bella: I kind of feel like if I have to pay $500 deductible, I would rather pay $500 deductible knowing that it was my policy and then it covered a lot of like everything I needed, then I have to pay $500, go through someone else, try to make sure it covers me and then realize that I need to buy my own policy when I kind of could put the money towards my own policy, is that the right kind of thinking?
David: well, I agree with you. I think you should, I think everybody should have their own coverage policy or if they have a master policy, at least a certificate of coverage that shows what they have and preferably a copy of the master policy, that shows what they have. Because you are entitled to it and if you are insured, you are entitled to see the coverage form that covers you and if someone limits you to that, I would probably go elsewhere as far as getting my insurance. So those are the things you have to consider going into this since you are in business. I personally would want to have my own policy. I personally would recommend that everybody have a policy on their own.
Bella: I always say, I have never, not met a pet sitting business owner, who is not a control freak. So if you are a control freak out there and you want to know everything or at least, know what you are covered for, sometimes having your own policy is the best. I personally, I have my own policy.
What else do you think is important if I am just a new pet sitter, starting out, knowing about business insurance liability and trying to figure out like what’s best for me and we touched on the $129 policy, what kind of things should I look for to see if that actually is or is not for me?
David: okay, well, some of the things you want to look for in a policy are, is the policy primary or is it access over any other policy that’s out there that you may haven’t play. I have been reading a lot of coverage forms you know, over the last few years and you will find some that will say, we will not cover a dog bite unless there’s absolutely no other policy that will cover you. That seems to be like …. policies which are, you know, there are policies that are put together by a group of investors that decides where we are going to give this a shot and this is what we want to cover and what we don’t want to cover. And so, they can be very limiting in nature. You also have to look at how much they are giving you for animal Bailee or care custody or control.
You also want to look at the limit they are giving you for property if you are going into people’s homes because once you are given the keys to someone’s home, you have that property in your care custody or care control and the whole reason we bring up the care custody or care control is because under the general liability ISO form which most any insure uses, there is an exclusion for personal property in your care custody or control. That’s what brought about the whole pet sitting industry when it comes to insurance because that’s when your … people’s content when you get the keys to their house or in your care custody control. If it is excluded, you have to have cover somewhere. So what we did, we took away and gave that coverage under the endorsement that we call a personal property in your care custody control, that’s how we market our program. However, we work with other companies like CNA and Travelers and they covered under animal bailee form as switch to property forms, not a liability form at all. That’s under the property form and then they give you pet groomer’s liability but you have to be careful reading those forms because they cover pet groomers, they cover boarding… and some of them will cover pet sitters. But you have to be very careful those forms are covering animals, there are nowhere in there that they are covering personal property in your care custody or control. And so the association policy is as we offered, covered both. Lot of these policies are limiting and they are only covering animals. So if you damage, let’s say you left a water damage or water on in someone’s apartment and it slipped through and damaged all the contents or you left it on in a house, upstairs and it damaged all the contents below and the sealing came in.
Bella: totally happened to me before.
David: that all be excluded under a roverpolicy. It is not in the care custody control. So you have to consider that. And lot of the forms I am reading from these new providers that are websites, they seem to be very limiting and I am yet to read a policy, so I honestly can’t give you an insight about what their forms say, I can only give you insight from what their website reads and from what I have read, it seems to be very limiting. So I think you need to take it into consideration. I noticed they exclude meet and greet, so if you are going out to meet someone and something happens, you know, one of the thing is important for everybody to understand is the difference between worker compensation and general liability. I have got a lot of pet sitters, they come to me for the first time and they want coverage and they say, okay, what do I need? I tell them, well first of all, you need a liability policy. You get your liability policy, some people have the thought processes that that’s covering their injuries. And that’s not the case because workers compensation exclusive remedy or employee injuries, independent contract that are working for you, if they are uninsured unless they provide you with a certificate covers you elsewhere and it is the only way to cover anyone that is working for you.
Bella: and yourself right, you could take it out on yourself if you wanted to, right?
David: absolutely, you do. Most, all States allow you to elect or reject coverage as an, so you can either have the choice of covering just your employees or you can cover yourself if you are a one person show. So you can make sure that if you get bitten or you slip and fall and get hurt, which I see these claims all the time, pet sitters. So you know, if you are going to do a meet and greet and you slip and fall or get bitten, they are not going to cover that. So that would be a workers. They are not going to cover any peoples injury in your household. So if you have people that are, you are boarding pets in your home and you get injured or bitten, again that’s going to be workers.
Then the other thing that goes to play is your contents are not going to be covered, so if you bring a dog into your house and it gets out of its spot, let’s say, you kept it in the bathroom or kept it somewhere and it got out and all your furnishings, you are out of luck. Because your policy won’t cover it either because there is an exclusion business liability under all policies. There is endorsement to a homeowners policy which you can add but that’s only if you home owner to add it, they would, knowing what you are doing, that you are boarding pets and it is basically the endorsement for the incidental business but they are going to look at the, they are going to question that and they probably won’t even want to insure you anymore, so that’s going to be a tough sell.
Bella: yeah. Now, David, we are only like 15 minutes into these interview and I can already see and hear our listeners going ‘Oh my God!’ have been so overwhelmed and stressed and to you guys, I want to take a minute and say, please don’t let that paralyze you. There’s health out there and there is, I am definitely not the expert in it but I have a platform that I want to encourage you to contact David. David is not any salesman, he is not any high-pressure salesman, he is just as much about education as I am. He will review any policy that you have. I have known him for years, he is the nicest person ever. He will explain it insides out, backwards forwards. You just need to say, ‘Wait, can you say that again? Or can you rewind?’ How many times I have done that to you? And this is probably like our 5th interview that we are doing because he wants us all to be educated.
So I want to encourage you that if this is starting to feel like over your head or too much information, don’t get scared or paralyzed or run away because you will thank me that time when you actually knew the insurance, you know you have it.
David, I have a question in my group and it says, if I carry the rover or DogVacay insurance packages, should I consider purchasing independent insurance. Do the benefits outweighs the cost? Could you speak to that because I am sure a lot of people listening right now have this same question?
David: yeah, my personal opinion, if you can’t read their policy, you should get a policy that you can read, this is going to protect you and not only for that, but just for reading some of the things that they exclude on their websites. You know, I have a list here, it says here that damages to the sitter, dog walkers personal property which we know there’s no coverage for, injuries to the sitter dog walker, anyone related to or living with the sitter or the walker or anyone helping provide coverage. So it is nothing else, if you want to protect yourself, for running your business, if you get hurt, there is a workers policy that will pay for your medical injuries, they will pay doctors bill, they will pay medical pharmacy charges and they also cover disability. So if you can, they will replenish your lost revenue from your business.
Bella: I think I just want to say that I think that something really important that if you are a dogvacay or a rover or anything like that kind of pet sitter and you are using this, I have met a lot of pet sitters recently that they make this full time job and they are happy and it is great and I love that. But I want you to consider like what would happen if the next pet sitter you went to, you did slip and fall and break your ankle like David was saying and you are doing 5 visits a day, 5 days a week, you are making a pretty good income for yourself and that’d be a major financial dent because all of a sudden you couldn’t do it, you probably will lose your clients because they will need to find someone else but at least if you saved up some money and got a policy yourself, at least you could still have some income while you are healing and have yourself taken care of, so it is almost entirely different mind-shift when you are a part of this and I guess while I am saying this, I also want to say that I think it is incredible that DogVacay and Rover actually do offer something. I feel like there’s been a little bit of miscommunication in the industry on what that something is, which is what inspired me to do this video today. By pure definition, you are an independent contractor for Rover or Dogvacay. So I also got the question, well Bella, maybe we should tell them to get us better insurance? I am like, no, no, no, no, if they do that, you would be an employee and that’s not their model. That is not what you signed up for.
So I see this break between education here in the middle, you have these online websites and the pet sitters thinking, oh I have insurance but not understanding what that means and their websites, although you might not be, I haven’t been able to see actual policies, they do a good job with summarizing what we do not cover and you, as a business owner or independent contractor, it is important for you to look past the snuggly kitties and puppies and dog walking and exercise and actually take a good look at the business implications that you could be having on yourself, your home and your family.
And David is such a great, you do great inventory of peoples liability exposure and again, I cannot stress enough, if you are listening this today, I really want you to call up David and say, hey this is what I have got, where I am left liable, where I am left vulnerable? And what are my options? Can you explain it to me in a way that I can understand, so that at least, you are not part of the expression, ignorant, to your situation. There are great methods of making money, I am absolutely not saying it is bad but what I am saying is that, there needs to be more education on this topic.
David, sorry to interrupt you. But go on back to your list there because I love this list.
David: okay, one thing before I go back to the list, I do want to point out the same thing that you said because I am a believer in getting it all out there and being positive and giving the variety where it is due and both of these sides, you cover your pets which is most policies would not cover your own pets.
Now, you might have to be $500 deductible or 250 deductible but at least, you have some coverage on your own pet, let’s say 2 dogs got into a fight and one is you are boarding and one is your personal pet, you certainly want your pet to be taken care of. Even our association policy don’t cover because that’s the first party cover, that is the dog that you own, you are responsible for that, we are taking care of most liability policies would take care of the dog that you are taking care of, not your own.
So there are surpluses. One of that is if you do any work outside either Rover or DogVacay, you have to understand that you definitely need your own policy because your back coverage won’t apply. Because this is a policy for them and the people who are working through their program but if you get any pet sitting outside or any boarding and you don’t book with them or you met a client that says, I don’t want to deal with Rover, I want to deal with you, in that case you probably need to look into having your own liability policy just to protect you, even if you know that person and are best friend because it is long enough to see people turn when a claim happens. So if there is an incident, you want to be protected.
Looks like, thecost for medical or vet bills as a result of a dog illness excludes or preventable care. Well, I agree with that. Most policies are going to exclude that because that’s not your responsibility. If a dog has preexisting conditionor they have a disease that was given to them prior to being with you, that’s one thing. Now if you cause the incident like if you dog were to give something to them, you know, we will cover that into our liability policies and most would. So that’s going to be considered as a preexisting injury or a property damage claim to a pet. So if anything happens to the pets when you are in control, there’s two ways of looking at this and I don’t know how it is spelled out on these websites.I read a lot of policies that will limit you to a thousand dollars or maybe even up to $5000 for that coverage. An example of vet medicalwould be let’s say the dog’s towards ACL. Just about running in the backyard. Happens all the time.
Bella: yeah, it sure does.
David: and you know what, you are not negligent. So, you didn’t cause that, the dog was running and another thing is let’s say the dog is out in your backyard and ingest a rock or a stick. Those claims happen all the time or they ingested a toy. You know, you were negligent just because that dog acts because you didn’t think the dog act and so, because of that, you have to watch the vet medical limit and the care custody control limit. Because most policies under the care custody control or the animal bailee or the professional liability, they are only going to cover you if you are negligent. There’s lots of claims that go on where you are not negligent and there is a grey area. So to begin, that’s where I’d love to see the coverage forms to see where their coverage starts and stops. And it could be that they are willing to pay some of these claims out of pocket and that could be Rover or it could be, I don’t know the answer to that unless I see their policy.
Bella: wouldn’t it be so great if we could get like on a three way interview one day with them and just like them is the people and you as the insurance expert and me like I will represent all the pet sitters, I don’t know, wouldn’t that be cool?
David: yeah, I would love to because again, all I want to do is educate the public, I have been doing this for so long and we can educate both the pet owners, the pet sitters and people who are selling insurance really not as good as it could be, you know, I would like to educate them all. Because it would really help being the industry up as opposed to having people that have claims that aren’t covered or are limited and then they have a headache and then they hate insurance.
Bella: you deal with the oopsies all the time, huh? People probably crying to you on the phone
daily, ‘What do you mean it is not covered?’
David: I wouldn’t say daily but I would say at least monthly I get somebody crying. And you know, I want to help them. The good in me wants to be like I want to pay the claim right now. I am sorry, let me call the company. I call the company and they still won’t able to do certain things since they are limited. It just depends on what the form says and that’s why I preach over and over again, get your cover forms, I will be to review them for you or you can take it to an insurance agent that you trust in your local area but have somebody review the coverage forms to see what are the limitations, the exclusions and where coverage starts and stops.
That’s awesome! It’s been about 25 minutes now, I like to kind of keep it short and sweet. I think we have given everyone some really good food for thought and I didn’t really intend to but if anyone from DogVacay or Rover is listening to this which I hope, you guys do and you want to join us, please contact me, I am all over the internet and I am sure there are some contacts where the videos is.
And we would love to get on like just a panel and just talk about it because I feel like insurance, I still don’t like insurance myself, no offense. It is still so complicated to me and I know, there’s a lot of people that feel that way. You know, we are pet sitters and dog walkers, dog boarders and groomers and trainers, we are not insurance experts. So, I am so glad that you always take the time. David is always up to say, yeah Bella, when do you want to do it? I asked him yesterday to do this and today he is on. So David, from all of us pet sitters, all over the world, thank you for being you and helping us out.
Everyone else, if you want to get a contact with David, go ahead and go to business insurance of Carolinas or David, what’s your email? That’s probably is a good way too, right?
David: yeah, thank you. My email is ‘d’ as in David, ‘p’ as in Pearsall, @ business insurance.com. you can find me on the internet by business-insurance.com.
Bella: okay, wonderful.
Well, thanks everyone for joining us and please, please know exactly what you are covered for so that you are not crying on the phone to your insurance agent one day.
[END OF AUDIO 26:12]
https://jumpconsulting.net/wp-content/uploads/2016/11/What-type-of.png500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2016-11-03 10:30:362017-01-01 08:27:19What Insurance Does A Rover & DogVacay Pet Sitter Need?
With the popularity in a shared economy growing, the opportunity to make more money on the side has become increasingly popular. You can drive people around with Lyft and Uber, you can deliver for Amazon, you can clean people’s homes through Handy, and you can now be a pet sitter or board dogs in your home on apps like Rover, DogVacay, and Care.com But can you actually make money working for rover?
But Can You Make Money Working For Rover As A Dog Sitter?
The short answer, sure you can! Creating your profile takes about 15 minutes. Upload a few pictures, select the right price for your services and you are off to the races. According to the rover.com website, they take 15% of the fee that you charge and the rest of it is all yours!
Pretty neat if you love pets and want to make some money… yet not exactly have your own full blown company, right?
There Is A Lot Of Responsibility To Being A Pet Sitter
If you are considering making money working for rover as a dog sitter, or any of the other apps, then I encourage you to consider a few important details:
1. Is the liability insurance that comes with your membership to these sites enough to cover you? Think about what the coverage limits are and what the deductibles are. Will it have any influence on your home owner’s insurance?
2. What if you were to break up a dog fight that happened in your home and were so injured you couldn’t go to your day job? Who would pay for your lost wages?
3. What happens if one of the dogs you are watching destroys your property or the property in their home?
4. What are your city zoning laws? Are you even legally allowed to host dogs in your home for the exchange of money?
There is just so much that you, as an independent contractor, need to be aware of.
Look Before You Fall In Love
It is easy to fall into the romance of loving on pets all day and getting a paycheck. I mean, who wouldn’t want to? 🙂 It is a lovable, rewarding, and fun job. Truth be told, I made it my life for over 14 years when I had my company.
But in the end, we must remember that we are still caring for animals. They have an entirely different way of communicating than humans.
Do You Know The Difference?
For example, did you know that if dogs approach nose to nose it is aggressive and if it is from the side it is friendly? I learned that a long time ago in one of the best Dog Behavior for Pet Sitter Manuals that are out on the market. The nuggets of info stored in there could be the difference between a calm day at the “home office” and a dog fight.
So What Is the Final Answer?
In the end, the simple answer to your question, “Can I make money being a rover dog sitter?” is YES. You can. But equally important of a question is, “Do you fully understand the liability and risks you are assuming while doing so?”
Note: Where ever you see rover.com that can also mean dogvacay.com, care.com, Wag, etc.
https://jumpconsulting.net/wp-content/uploads/2016/10/Depositphotos_11078444_m-2015.jpg10001000Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2016-10-15 22:44:152017-01-01 08:29:24Can I Make Money Working For Rover As A Dog Sitter?
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