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Episode 161: Why Rover Is Beating The Professional Pet Sitter

I wanted to talk about something pretty controversial today. Our listeners are at a myriad of levels in the pet industry from buying multiple businesses all the way to people who are on Rover or Wag and wanting to start their own professional company. I want you to take this message to heart, no longer are we mom and pop companies plugging away. There is something very unique that is changing in this business. Specifically, I’m going to be talking about why Rover (or any other app or hobby sitter) is beating the professional pet sitter.

Biggest Takeaway You Don’t Want To Miss

The reason why Rover or Wag might get more sign-ups than a professional pet sitter is because they’re beating us at the automation game. Pet parents don’t even get to experience how great our services are because our entire intake ignores the user experience. The experience your customer has with your business before even meeting you is paramount. Speak exactly to your avatar on your website, if I can copy and paste your website onto someone else’s site, you are doing it wrong.

Show Highlights

  • Why do Rover sitters get more sign-ups? [2:55]
  • How can we avoid people from moving on to other sitters? [8:15]
  • What is the most important part of the sales process? [9:00]
  • How can the professional sitter win against Rover? [12:15]

Rover

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video marketing

Episode 78: Video Creation To Aid Your Sales Process With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled. He believes in shared creativity. He believes in the power of defining your why. He shares this message through the creative process of making videos!

email marketing

David Feinman – Viral Ideas Marketing

Learn more about Dave at his website: http://viralideasmarketing.com

Show Highlights:

  • How can you embed videos into your emails? [5:25]
  • What kind of camera and equipment do I need to make videos? [7:40]
  • What do you need to look for before hiring a freelancer or agency to help you with video production? [10:50]
  • What do pet sitters need to include in their videos & what does the anatomy of a successful video look like? [12:45]
  • What are the three stages of clientele that builds pet sitting and dog walking sales funnels? [16:45]
  • Biggest mistakes companies make when creating videos [20:00]
  • What are the best ways business owners can market their videos on social media? [21:40]

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Episode 36: They Ask, You Answer with Marcus Sheridan

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert.  He is the President of The Sales Lion and a Partner at River Pools and Spas.

business coaching

Marcus Sheridan, The Sales Lion

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face to face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

Masable rates it as the #1 Business book and the New York Times calls Marcus

You can find out more about Marcus at https://www.thesaleslion.com.

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