In this week’s Podcast, Bella is going to tell you the difference between what happens when you have a streamlined onboarding process compared to being unprepared and wigging it.
She is going to teach you why the onboarding process alone has the biggest impact on your turnover rate and employee retention.
Biggest Takeaways You Don’t Want To Miss
Having a Standard Onboarding Process Can Set You Aside from Other Employers
It’s commonly underappreciated to have a concise onboarding process. However… This is actually the most vital part about retaining employees, and weeding out the applicants you’re not looking for.
Being Prepared Can Be the Key to Finding that Superstar Employee
“Employees thrive on clear expectations”, New employees want to do good work and It is our job as business owners to set them up for success. Being prepared and systematized with your onboarding processes, training methods, and SOPs will enable them for success.
The Value of an Employee vs the Value of a Client
How often do you compare the revenue an employee brings in compared to a client? This is a huge thing that a lot of business owners don’t think about. Finding the balance between losing or gaining clients and employees is vital.
Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
Exactly what NOT to do in the onboarding process [10:45]
Defining Onboarding and what it means [11:45]
Studies pertaining to high employee turnover [13:00]
Why employees leave companies [13:30]
Standardization of onboarding process [13:05]
Importance of schedule for onboarding [18:30]
Why pet care team training videos can give you a headstart [21:45]
What is an employee’s worth vs a client’s worth? [23:35]
Types of employee learning and training styles for employees [26:30]
https://jumpconsulting.net/wp-content/uploads/2021/07/Current-Podcast-Graphic7.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-07-28 22:00:362021-07-28 15:04:47Episode 251: How To Decrease Turnover and Create Raving Employees
Many people think that when you have employees, you will always have problems.
But that isn’t always the case.
There are just a few things you have to accept and understand in order for pet sitting employees to be the best decision of your life.
Ways To Overcome Problems With Pet Sitting Employees
One of the biggest challenges I see with business owners is being able to trust their employees. There really is such a fine line between being an involved business owner and micromanaging. It’s up to you to find your balance and stick with it.
So how can you overcome these trust issues?
It lies in your training process. You’ll need to train your pet sitting employees extremely well to give both you and them peace of mind. Most employees WANT to do their job well – you just have to provide them with the resources to be successful. This also makes them feel like a part of the company. When you do a good job of training your employees it shows them that you are invested in their success – it makes them feel good!
But don’t get comfy. It’s imperative that you stick to your rules, but you don’t want to come across as a dictator. It’s all about balance.
Try to see your employees as an investment rather than an expense. If you have the proper pricing structure and strategy, your employees will increase your revenue as well as the value of your business.
In fact, every employee can bring you $20,000 to $60,000 in revenue!
If you invest in people working for your company, your company will grow and so will your paycheck. The typical expenses are insurance, background tests, uniforms, training, etc.
If the cost of employees makes you think independent contractors are a better route. Know that independent contractors actually cost more!
The process of hiring,interviewing, and training is one that many business owners find challenging. It’s easily one of the biggest problems with having pet sitting employees. My advice? Wrap your head around the fact that you’re going to be doing this your entire business career.
Become one with it.
If you’re worried about tackling these processes on your own, consider hiring an HR representative. Having this kind of help can help you overcome the burden of having to figure all of this out on your own.
In the pet sitting businesses, I see so many capable business owners NOT growing their business due to people problems. If you can learn to overcome this, then the sky is the limit! There are so many resources out there for you – you just have to look. 🙂
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Finding a coach that clicks with your personality and your vision for your business can be difficult. As with anything in business, there are tons of problems that can arise when trying to work with pet sitting business coaches. Let’s discuss some of those problems as well as some ways you can address them, to ensure you’re working with the person that’s right for you.
Knowledge About Types Of Business
First and foremost, ask yourself whether or not the pet sitting business coaches you’re considering has knowledge about the type of business you run. You don’t want to want to hire a dog walking business coach when your business mainly focuses on pet sitting. Or at least you want to know that they understand the different types of operations for both. The same goes for the topic of ICs and Employees. Some specialize in this, some have an area of influence in one over the other. To truly understand this, you have to know exactly what type of business you are building. One size doesn’t fit all here 🙂
Is the coach you’re considering easy to book with? Do their times available fit your schedule? Can you book them through a software, or do you have to email back and forth with time zones to set something up? Remember – your coach is going to be advising you on how to streamline your business processes. So if their booking system isn’t streamlined, this could speak to the scope of their process and the advice they can provide. You don’t get a second change
How is the coach you’re considering tied to the industry? Did they once run a pet sitting company of their own? What other prominent figures in the industry do they have relationships with? Most importantly – are they qualified to be giving you advice about the pet sitting industry? Consider the fact that it can be easy for a person to look good on paper (or a computer screen!), but if they haven’t actually DONE the things they’re giving you advice on, it may be difficult for them to teach you how to implement and execute. Don’t be afraid to ask them to prove it to you. They should be happy to!
Proven Track Record
Has the pet sitting business coach worked with other pet business owners? If so, what RESULTS have they had? Look deeply into the reviews and testimonies that coaches have. The reviews that really speak to a coach are ones that talk about results and growth. Not reviews that are simply talking them up but give no explanation why. Just because somebody has all 5 stars reviews doesn’t necessarily mean they’re the best – look deeper into what people say and learn how to read between the lines. Is the success quantifiable? After all, you want a return on your investment, right?
One of the biggest problems with pet sitting business coaches is cost. Some are cheap, some are in the middle, and some are expensive. But the real problem here is figuring out what cost SAYS about the coach. I talk more on this fact in my blog, “How Much Does A Pet Sitting Business Coach Cost?”
You might want to take a look at the amount of downloadable material that a coach offers. What form is it in? E-books, workbooks, audio files, or video files? Which method do you learn best from and can retain the information from? How many downloadable resources does the coach have, and are they continually adding to their library? These are all crucial questions you want to figure out the answers to, before giving your business and livelihood to a coach so you can make sure the format is what will work for you.
Most coaches will have free material you can read, hear, or experience before committing to them. You can find this on blogs, podcasts, info-graphics, and 20-30 minute coaching sessions. This can help you get a big feel for the coach to see if your two styles click. Keep in mind that not only is the coach committing to you, you are committing to the coach! You don’t want to make the mistake of putting your business in the hands of someone you don’t mesh with.
While your coach is there to support you, it’s important to be able to reach them in other ways besides your one-on-one sessions. Determine whether or not the coach has Facebook groups, is accessible by email, phone, etc. Facebook groups are especially valuable because you’re not only going to connect with your coach, you’re getting to network with other pet business owners which you can learn and grow from.
How Do They Solve YOUR Problems?
When you do that free coaching session or even first session with your coach, think about how they tried to solve your problems. Are they just listening to your troubles, and acting more as a therapist? Yes-ing you to death? Or are they really coaching you, getting to the root of the problem and giving you sound advice that you can execute? Determining the difference between the two can be hard, but if you walk away from the session still feeling lost, you may need to consider whether or not you’re really benefiting from that coach’s style.
Do They Offer Different, Unique Solutions To Your Problems?
It’s really critical that your coach isn’t just giving you general industry advice. You want them to give you unique solutions to your problems that work for YOU and your business. Think about it – if your coach is giving the same advice to every client, this can really saturate the industry and make it difficult for you to stand out.
The most important problem to figure out when considering pet sitting business coaches, is to figure out what you’re looking for. This is really similar to hiring, in that if you don’t know what you’re looking for, you’ll find out once you hire the WRONG person! If you’re aware of the qualities you want in a coach, you will know once you find that perfect person.
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Are you stuck trying to decide the best ways to implement effective pet sitting business marketing? Don’t worry – we’ve all been there at some point or another. I completely get it.
I know that there are so many different tools and techniques that you as a business owner can use when trying to market your business. So many, in fact, that it would be impossible to invest in all of them. So today, let’s talk about the most effective (and ineffective!) ways that I’ve found to have effective marketing your pet sitting business.
The Do’s & Don’ts of Pet Sitting Business Marketing
Do: Community Newsletter Marketing
When I still had my business, one of my most successful forms of pet sitting business marketing was running my ad in a community newsletter. In fact, it worked so well that at one point I had a client on every single street in the community I advertised in. I know this strategy can work for you, too!
The community newsletter that I’m talking about here is a newsletter or magazine that goes out to a certain neighborhood or homes. These typically show owners the values of their homes along with homes for sale, events going on in the community etc.
Keep in mind that this is NOT a newspaper!
To market yourself in the best light possible, come up with an innovative, creative idea for your ad. I know this is easier said than done. But I promise you if you put your brain to work and come up with something stellar, the payoff is huge! Try to thing of something catchy to say that draws your eye and outshines the other ads in the newsletter.
Another important factor to consider is your ad placement. Think about this. When you’re reading a book or a magazine, the most natural place for your eyes to fall is the top right-hand corner. They don’t go towards the middle or to the bottom left-hand corner, right?
This is why placement is so important. You want your ad to be seen, and the best place to do this is the top right-hand corner. If you can’t get that spot, then I would say that the middle on the right-hand page is the next ideal.
I touch more on this topic and others in my video below: How To Know If My Marketing is Working?
Don’t: Mailer Marketing
You may be saying to yourself, “Wait a minute Bella, you just told me I should advertise in community newsletters. How is this different than a mailer?”
The thing is really breaks down to is use. In community newsletters, people have somewhat of a use for them. They either are interested in the value or their home, or want to see what events are going on in the community. They’re more likely to keep this newsletter around on their kitchen counter or coffee table. And by keeping the newsletter around – they’re keeping your ad around!
Mailers do not do these things. Think of when you get junk mail. You sift through it for a couple seconds and then boom – trashcan. If you send mailers, this is exactly what’s going to happen to you. Plus, sending things in the mail is expensive. You’re not only paying to make your ad look nice and pretty, but then you’re paying to ship it.
This is a lot of time, money, and effort for very little to no payoff. If you’re going to invest in mailed marketing, community newsletters is definitely the way to go. Why? You will be paying to have your ad run, but then you’re done. You don’t have to worry about shipping it and getting it in the hands of people. It’s a much more cost-effective form of pet sitting business marketing – and has a greater use.
Do: Community Booth Events
Community booth events are the second best form of pet sitting business marketing, directly under the community newsletters. Many of you have probably heard me talk about this topic over and over again – but for good reason! It is because they are so effective that I write so much on them.
While community booth events can be incredibly successful, they can absolutely make or break your business. This is not to sound harsh or mean, but to encourage you to make your booth the absolute best it can be. Community events are a fantastic way to get yourself and your name out there while meeting tons of potential new clients.
They are a chance for people in the community to get to know you and your business. There are going to be a bunch of other businesses there as well (maybe even other pet sitting companies), so you want to make your booth two things: interactive and memorable.
Your goal is to both to connect with people but also to capture their information in a non-obvious way. By this I mean doing something cliche like a raffle that you have to enter with your name and email or simply just having a clipboard where people write down their information (yes I have ACTUALLY seen this here!) is not going to work.
I’ve said it before and I’ll say it again – consumers are way too smart for these gimmicks! So you have to get creative and crafty.
To learn more about the specifics about having a rock-star pet sitting booth, check out my other articles here:
At first glance, newspapers may seem great because they have the potential to reach a lot of people. For instance, my local newspaper is the Arizona Republic, which is state-wide. You might think I’m crazy for not advertising here, but hear me out!
First of all, you’re not going to want to put your ad into a newspaper that covers the whole state or even multiple cities. Why? Because you don’t want to be spending the time, money, and effort to send your ad to areas of your state that you don’t service.
Next, even if you are thinking about putting your ad into a smaller newspaper that is for your town only, it’s probably still not a good idea. Aside from the fact that the number of people that actually read newspapers anymore is declining, newspapers are huge and daunting. They are filled cover to cover with tiny print and tons and tons of ads. So your ad is likely to get lost and not seen by many.
Plus – newspaper ads are expensive! I recommend steering clear of them as far as pet sitting business marketing goes and just sticking to the community newsletters.
Whatever You Choose, Implement and Track!
Regardless of what type of marketing you do, you MUST do these two things: implement and track. It’s not enough to just try a new marketing technique and leave it at that. If you’re not tracking your marketing, you will never know whether or not it’s bringing you desired results.
So, whenever you get a new call or email ask the question,”How did you hear about us?” Compile a list of responses, and the you will really be able to tell where your most effective marketing techniques lie.
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To all of my pet sitting business owners with staff – this one’s for you! Are you considering hiring an office manager? Or maybe you’re just going away on vacation for a week or two and need a temporary office manager to fill in? Either way, you’ll need to consider how to get your business phone to your pet sitting office manager. This can be tricky and complicated.
So, today I’m going to break down some of the best ways you can get your business phone to your office manager without the hassle!
How To Get A Business Phone To Your Pet Sitting Office Manager
If you are looking for a temporary solution, you don’t have to make a permanent move. It might be as simple as forwarding the business line to their cell phone. Or you can even physically give them the business phone. Keep in mind these solutions are only short term. They can also sometimes be a way to do a “trial run” to make sure your potential office manager is right for the job.
If you do this, don’t forget to make sure that their voicemail is personalized for the business! You want it to say something like “Thanks for calling Bella’s Pet Sitting.” You don’t want your clients to know that their call is being directed somewhere else. Keep in mind this is only a short term solution.
If you need a permanent solution, I do not suggest handing a phone back and forth. Even physically delivering a phone to your pet sitting office manager can be messy. There’s too much room for error here. You need to set up a permanent system.
There are a number of companies such as Grasshopper, Phone.com, and RingCentral, that do a “phone tree system.” With this you can redirect a line to many different people depending on where you want it to go.
Since our offices are virtual, this is probably the best way to direct client calls. You really want it to be a cloud based system so you can text if you need to text (even though I don’t recommend it!). You also need to have a record of all communication between all lines. Plus, they have useful features such as transcribing voicemails, the ability to use your computer/tablet, and more.
What About Google Voice?
Ah, Google Voice. Super popular among pet sitters for sure, and I even used it regularly in my own business! What I’ve learned is that it’s really nice for sole proprietors if you’re trying to separate business and personal.
But when your business and operations grows bigger and bigger you will eventually outgrow Google Voice. It’s a good stepping stone but I don’t recommend it long term. It’s a great program for being free, but if you’re serious about bringing on a long-term office manager you will need a more sophisticated software.
Phone systems are really smart these days. Clients calling won’t know they’re in a phone system. They won’t hear things like “Press one for this and press two for that” – unless you want it that way!
Overall, you want your phone system to be able to adapt to YOU and your business. So, do a bit of research and choose the company or solution that will best fit your needs. You’ll be glad you did!
If you’re still unsure about taking the plunge by giving your employees a business phone, be sure to check out this blog I wrote here addressing your concerns.
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Being a pet sitting business owner can undoubtedly be lonely and isolating. But what if I told you it doesn’t have to be? In fact, it shouldn’t be! It’s important that you are continually working to build your pet sitting community as often as possible. Not only will it allow you to make some great business partnerships, but it’s a way for you to put yourself out there and show the world who you are!
Today we’re going to talk about some key ways that you can build your pet sitting community online that are fun and easy.
4 Ways To Quickly And Easily Build Your Pet Sitting Community Online
Have you heard of these yet? I hope so – they have a HUGE following of your target audience, which presents a great opportunity for your business. The first step is to find statistics on what are the largest mom’s blogs in your area. Then, reach out to them and ask for a quote about how they connect with the community and how that impacts their online presence.
You could also ask them to be a guest blogger. For example: “Back To School Time! Bus Stop Etiquette When You Have The Dog”. Don’t be afraid to pitch them. They are always looking for content and their reach is massive. Plus, you can extend your reach further by cross-posting when they post your blog on social media.
Try to be consistent in pitching them and share their stuff when applicable. Develop a relationship with some of these blogs and you’ll quickly build your pet sitting community!
Obviously, rescue groups are going to have your target audience – animals lovers! So, step one here is to get a point of contact. Then, ask them to let you know when silent auctions are coming up so you can give a certificate or put together a basket. This not only strengthens your relationship with the group, but as a sponsor you’ll definitely get some recognition!
You can also ask them to tell you about their MAJOR events coming up that you can help promote or bring people to. Ask them if you can include a gift certificate (not coupon) in their new adoption packets.
Keep in mind when promoting events that you shouldn’t just post pictures of dogs because people are numb to that. Just simply let people know that we are here to promote their events. If you want, every month you can highlight a different rescue group with a “who/what/when/where/why” segment. As a business owner you have a platform – so use it! Use it to publicize these groups, and hopefully they’ll share that publication that you wrote about them.
Another way to build your pet sitting community online is to look for and connect with local pages. Maybe it’s a dog park, lake, or an area in your community that’s dialed in to what you’re doing at a local level.
Step two is to share their stuff, but talk to them as your business page to their business page and comment. They’ll see that you’re engaging so that when the time comes that you want them to promote something of yours, you have that established relationship and they’re happy to do it.
Plus, community residents that follow the page will see you come up again and again. You’re getting your name is OUT THERE which can sometimes be the hardest part about running a business. But by extending your reach to local outlets and pages, you can successfully build your pet sitting community.
Another thing to think about is if there’s a town newspaper or magazine that goes out. Maybe they would love to have a pet tips column. You never know unless you ask. Maybe they have a pet spot already and you can offer a gift certificate to the winner if they run a contest with or without pets? Just some food for thought to get your creative juices flowing!
Get Out Of Your Own Way
It’s really important that you don’t isolate yourself by not reaching out to people. Not everyone will be responsive but you need to try to find some connectors in your community. As I’ve said before, learn to love the word “no,” and you’ll be an unstoppable force!
For more ways on building your pet sitting community and network, be sure to check out the following blogs:
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Choosing pet sitting software is no doubt a daunting task. After all there are a TON of different companies, all with loads of different, innovative features. But how do you know which of those features you truly need? Today we’re going to talk about the 6 things you MUST consider when choosing pet sitting software in order to keep yourself sane and organized.
6 Things To Consider When Choosing Pet Sitting Software For Your Business
When choosing pet sitting software, we have to consider what type of accounting we do. You want to ask yourself if it’s important to you whether or not your accounting is done within the system. By this I mean if you want the software to track invoices, income, give you profit and loss reports, etc.
But, maybe your accountant or CPA prefers you use a software like Quickbooks to do your accounting. Maybe your CPA works with you virtually through Quickbooks where they log in and help you manage business finances. If this is the case, then a software with built-in accounting may not be vital for your business.
Another crucial aspect of choosing pet sitting software is customer service. What type of customer service does the software offer? What is there response time like? Do they have 24/7 support? What do other pet business owners think about the company’s customer service? Do they have online Facebook support groups? And are these groups run by community or actual Helpdesk at the company?
All of the above are great questions to ask and research when choosing pet sitting software. As a pet sitter, I know you know as well as I do that things DO go wrong sometimes. And in the event of an emergency or major problem with your software, you want to make sure that someone has your back.
How Often Is The Software Updated?
Nowadays, technology and software is constantly changes. There are always new breakthroughs. It’s important to choose pet sitting software that stays on top of the technology industry and is constantly changing with it. This can include things such as increasing loading speeds, GPS, adding new features, and optimizing their software for other devices such as phones or tablets.
Plus, does the company actually listen to their client’s ideas for changes? You definitely want to pick a company that listens to feedback and implements it in a timely manner.
Mobile Version or App Version?
It’s really handy for your pet sitters to be able to use the software on their mobile devices. So it’s important to find out when choosing pet sitting software if they at least have mobile friendly version (i.e. a simpler website specifically for a phone). Or, even better, do they have a specific phone application that you can download? And, can the client use the app or just the company?
Being able to use pet sitting software on a mobile device eliminates lots of room for error and can eliminate a paper trail, as in pet sitters won’t have to manually print out client notes or their schedule. There are lots of benefits to having mobile access to your pet sitting software, so this should be a primary deciding factor.
Every pet sitting company should have a primary form of communication. When communication is spread out between multiple methods (i.e. email, texting, phone calls, voicemail etc.), things get lost in translation. Consider choosing pet sitting software that offers communication within the program. This can be helpful so that you have all client and pet sitter communication within one medium.
Or, if you prefer email (or another method), then choosing pet sitting software with communication built in may not be as important to you.
Make sure the software you choose doesn’t lock you into just one credit card company. Make sure that you can actually negotiate your credit card prices. More about how credit cards work here.
Final Food For Thought
Everything listed above are some of the major things you should consider when trying to choose a software company. You should consider these 5 factors first and determine what’s important to you. Then, you can look at the additional “bells and whistles” that the software companies offer.
Software is there to help you, so you want to find the program that’s right for YOUR business and fits in with your model.
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Thinking of switching pet sitting software companies can be a big pain in the A$%, isn’t it? In fact, all the headache that goes along with switching is the single most important reason why I hear many pet sitters won’t do it.
As a business owner, we already have way too much on our plate. If delegation is the key to success, why don’t we allow our clients to help us out with this process?
Stay with me here…
The Problems With Switching Pet Sitting Software Companies
Don’t Make Switching Pet Sitting Software Companies A Solo Project
When switching pet sitting software companies, you will ultimately have your clients log in, update their info as needed, and schedule services with you, right? A common misconception with pet sitters is that they think the burden of updating their client’s information is on THEM – but I’m happy to tell you that this is not the case 🙂
So let’s invite them to “update their information” as we get our new system set up.
[ctt template=”8″ link=”7i813″ via=”no” ]Let your clients update their information by saying, “We want to make sure we have the most current info about Fluffy and Fido” @bellas_pets[/ctt]” This type of phrasing not only shows that you care, but gives the client an incentive to comply. It also alleviates the pain of you having to enter in all the information or pay to have someone do it. Plus, different systems might have different fields for information making it a little difficult. When this happens, we might procrastinate things even more. AKA Not get the task complete!
Here Are Two Examples Of What You Can Say To Your Clients:
If you can muster up the positivity and set expectations properly – consider the task of switching pet sitting software systems done!
How do you do that? Well, thankfully, you are reading this now, so here goes a mock letter, that you can copy and paste, right here from my website, for you to use:
Sample Letter #1
Our tail is wagging in anticipation of this new toy we just bought for XYZ PET SITTING COMPANY. It is an even BETTER scheduling software system that we just know you will absolutely LOVE!
Feel free to scratch and sniff your way around by going HERE and clicking THIS. Once you are in, you can actually create your OWN UN and PW. (I thought it would be better for you to create it rather than making something that you would probably forget, because, let’s face it, you didn’t create it!)
Before we are able to approve your next booking, we just need you to take 5 minutes, enter in the info for your fur babies, your credit card, and then you can be on your way to booking.
EVEN BETTER: I know it is probably been dog ages since you have updated your babies info, so this will help us all stay on the same page!
HAVE ANY QUESTIONS? If your paws hurt, you can always watch how easy it is to set up an account by watching this 30 second video HERE
Or, you can give me a howl on the office phone OFFICE HOURS, I am on stand by ready to help!
Tailwags, YOUR NAME
Sample Letter #2
We are doing some updates to our online profile system and just need for you to update your fur kid(s) info before making your next booking. Feel free to do it now, if you have the time!
It is as easy as 1-2-3.
1 – Click HERE and create a UN and PW 2 – Fill out all of your info and your pet’s info. 3 – Oh wait, we are all ready done! See how easy that was? 🙂
If you have any questions at all about this new process, I am in the office OFFICE HOURS and ready to help!
Tailwags, YOUR NAME
Manage Expectations & Solve Problems Before They Come
I have always said, if you can manage someone’s expectations, you will cut the questions down to a minimum. Likewise, if you can expect people’s behavior, you can lessen your frustrations!
Here is what I mean: Anticipate the questions that your clients will have for you and consider making a short video like this one to help show them their answers:
Don’t fret when clients are asking you questions on the system. It doesn’t mean that the system you just moved to is de-funked. It means that they just simply have questions and they are looking to you for help. Think of it as a way to touch them and open up a conversation about how their services are going or how their pets are doing. Ask them their opinion of what they like and if there is anything you can improve on. Simply ASKING that last question can secure a client for life because they know that you care!
Switching Pet Sitting Software Systems Doesn’t Have To Be Tough
Change is always tough. I am betting that it actually took you a while to take the JUMP towards switching pet sitting software companies, am I right? What you need to do now is hold on tight, anticipate the questions, and know that you don’t need to sit there for hours upon hours to update every single client file.
Nor, is a data transfer going to be seamless. So in my opinion, it is best to have your clients help you do it. 🙂 Not to mention, all of the companies are always there to help you. After all, they want you to LIKE using their software!
Don’t ever let this challenge prevent you from making a switch!
https://jumpconsulting.net/wp-content/uploads/2017/01/Depositphotos_24824669_m-2015.jpg7081000Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2017-01-23 06:00:132018-03-12 15:26:14The Problems With Switching Pet Sitting Software Companies
Question: What would happen if today you didn’t gain any more pet sitting clients because you already have enough? How would you go about keeping the ones that you have?
So many companies say they go “above and beyond” with their clients, and attribute that to gaining more pet sitting clients. But what does that really mean? How do you go above and beyond with your pet sitting clients when you are sometimes removed from the day to day pet sitting? Your heart might be above and beyond but what actions do you do to show this?
You might try with occasional emails or maybe even gifts… but usually, that is surrounded by you wanting something or it is an obligation to give a gift (holidays, new pet, pet passing).
It is passive.
It is predicted.
Sometimes it is even talking AT them and not with them…
Well now, I want to flip your thinking.
What if you started talking to your clients just like they were your friends? Ever see something that would be valuable to a friend and share it with them on Facebook? I do. All the time and I do it in business too.
In fact, since selling my company a few months ago, I feel awkward because there are so many things I read that I think, “Oh wow! I want to share that!” but I don’t have anywhere to do it. So now, you are going to reap the marketing bursts my brain has:
Here is How To REALLY Go Above And Beyond To Gain More Pet Sitting Clients:
1. Cincinnati Winning Basketball And Streets Being Clogged
Recently, we had a member in my Facebook Group notify all her clients the about street closures for the parade that Cincinnati was having for their team who won the finals. She let them know so they didn’t get in a traffic jam going to work. Nice way to reach out to everyone in a valuable way, huh? Many thanked her for the heads up.
Simple gestures like these will stick in your client’s mind. It’s a great way to ensure that your current clients will recommend you via word of mouth – ultimately ending up with MORE clients for you!
2. TSA Taking Longer And People Missing Flights.
When I had my pet sitting company, I actually emailed all the clients who were leaving town that weekend and reminded them about TSA wait times. It was a big story at the time. Many people were missing their flights. I even included a link to the airport where they listed the current wait times at each terminal location. I got many “Thank you’s!” and even a bunch of, “We were driving but thanks for thinking of us!” Great way to show that you care and reach out without WANTING something, huh? 🙂
3. Major Weather Catastrophes Like A Tornado, Fire, Or Flood
Admittedly, it is horrible when this happens. There is panic among everyone and if you have a client out of town, watching it on the news, they might even get anxious.
Imagine getting an email from your pet sitter while you’re away saying something like “Don’t worry about the weather going on… here is our plan should we ever need it and you can stay up to date on our Facebook page.” And then post updates!
Pet sitting software systems will help you contact a certain group of clients that are away so you can speak directly to them. You could even email everyone a blanket email saying:
To the families who are away: Here is our plan.
To the families that are local: Here are some resources.
As pet sitters we all say we care, but how do we show it to everyone? Imagine the confidence that would our worried traveling pet parents? The alternative is that there is no communication and they are calling you frantically. I can almost promise you, no other pet care company is doing this. Get ahead of the anxiety!
4. Snowstorm That Strands People On The East Coast
Even thought I am in warm and sunny AZ, the snowstorms on the east coast during the winter affected by business and my clients. Flights would be canceled, delayed, or worse, people couldn’t get into the airport because of the road closures or airport closures. Acknowledging the stress in your pet parents lives while traveling will make them feel safe and secure. And they will remember you. It is very similar to #3.
5. Pet Food Recalls
Hear of a pet food recall happening? A quick email to your client base with a link to the press release on your website will be helpful for them to know you are thinking about them and care about passing along valuable information.
There Are More Ways To Gain More Pet Sitting Clients By Going TRULY Above And Beyond
Too many to be listed! For more creative ideas and inspirations, check out these other great tips:
Just keep an open mind the next time you are watching the news or listening to the radio. Think about yourself as a journalist as well as a pet sitting business owner and that will really help shift your mindset.
Now it’s your turn. How do YOU go above and beyond with your clients? How did that help you ultimately gain more pet sitting clients? Let me know in the comments below.
https://jumpconsulting.net/wp-content/uploads/2017/01/Depositphotos_9080802_s-2015.jpg332500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2017-01-11 06:00:042018-06-06 13:15:03Out-Of-The-Box Ways To Get More Pet Sitting Clients With This Simple Concept
Changing the colors on my Jump Consulting website was something I wanted to do for a long time. When I origionally chose the red phase, I was actually in a RED phase in my life but as time went on and I grew, I just new I had to rebrand my company.
My Rebranding Journey:
When I was in my early 20’s, I was engaged. When that didn’t work (isn’t hindsight 20/20?) I started doing a lot of work on me for the first time in my life. I tested my comfort zones and was living BOLD. Heck, I was so bold that when a guy I was dating asked if I would go sky diving, I said YES. As long as I got the video.
I never wore red or was even attracted to that color. But yet, in my bold new world… I was trying to get red everything. Red shoes, purse, shirt, even car rentals.
I never wore red or was even attracted to that color. But yet, in my bold new world… I was trying to get red everything. Red shoes, purse, shirt, even car rentals (because I used to rent a convertible once a month which is how I got my mini cooper convertible, lol!)
When I originally researched and looked at what were great coaching colors, red was BOLD. In fact, here is what it says:
Red. The color of fire and blood, associated with energy, war, danger, strength, power, determination, as well as passion, desire, and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure.
Intense was right!
Pair that up with me…. a bold, outgoing, energetic, and motivating person and you almost have a red eye! (In coffee talk that is a STRONG cup of coffee WITH an espresso shot in it.)
Now, I can breathe and am seeking peace, balance, and happiness in my life. The red and black of Jump Consulting just wasn’t working for me anymore.
How I Picked The Color Change:
Change isn’t easy.
I know you know that.
Here’s the scoop…. I already knew what colors I loved. Yellow always appealed to me, and I even had a version of it (gold) in my wedding colors. When Olivia was born, I wanted her to have a pale yellow and gray themed room… and I have always loved blue. I will be vain and admit that I think it looks good with my eyes 🙂
So I knew it was going to be blue and yellow, but oh, the shades….
My team and I tried one version and it just looked terrible online. That’s the thing I didn’t realize. Colors might look great on a wall, but the way they look online is completely different and the shades make a world of a difference.
I did get some great feedback on the new colors. People said it was much more calm.
Interesting, huh?They describe an emotion with the color.
And that is my point exactly! Having red and black was so BOLD and IN YOUR FACE…and I think my big personality can do enough of that.
How To Rebrand Your Pet Sitting Company:
When I had my pet sitting company… there were times when we came up with such stellar marketing messages, that eventually, others in my city would start copying.
It was interesting because they never even put their own spin on it. So rather than get mad, I felt complimented, and also knew that it was time for me to kick it up a notch and change things up again. I like it, because it forces me to always be evolving and growing. I will take the step out to be daring and push the envelope.
For example… many people are not charging by time – but say they are. What do I mean? Well if you charge 30 minutes and are there for 40 min, you should be leaving an extra bill. But most do not. Therefore, we aren’t even really charging by time… just saying that we are.
So I started and encouraged others to say NO TIME LIMIT. 🙂 This is just an example of how[ctt template=”8″ link=”GdbF7″ via=”no” ] It’s always better to innovate rather than recreate. #petsitter #petsitting @bellas_pets[/ctt]
Choosing to rebrand your pet sitting company is a great way to do this!
Here is What Liana Sanders Says About Her Rebrand:
Q: What is something that every business owner should know before they rebrand?
A: “The process will always take longer than you expect. It seems like a daunting project but once you get each step rolling it will come together. It does not all have to be perfect on day one!”
Q: What is the biggest challenge of rebranding, and what can a business owner do to overcome that challenge?
A: “The hardest part can be coming up with all of the ideas on your own. Name, logo, colors, fonts, feel, etc. To overcome these be sure to tap into your team! Do not try to do everything yourself and find experts in their field to offer you up some suggestions along the way.”-Liana Sanders, Wet Noses Pet Sitting (formally Sidehill Sitters)
Here is Kristie’s Rebrand Story:
Back To You:
Now that you’ve heard from Liana, Kristie, and my own story, I’m curious to know if you ever thought about rebrand your pet sitting company?
I can help. Through a package of 4 one-on-one sessions with me, you and I together can map out your plan for a successful rebrand. I don’t want you to go through this alone – and I am here for you! Start your journey with me here.
https://jumpconsulting.net/wp-content/uploads/2017/01/Rebranding.png500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2017-01-04 06:00:172018-06-06 13:15:03How To Rebrand My Pet Sitting Company
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