In this week’s Podcast, Bella is going to tell you the difference between what happens when you have a streamlined onboarding process compared to being unprepared and wigging it.
She is going to teach you why the onboarding process alone has the biggest impact on your turnover rate and employee retention.
Biggest Takeaways You Don’t Want To Miss
Having a Standard Onboarding Process Can Set You Aside from Other Employers
It’s commonly underappreciated to have a concise onboarding process. However… This is actually the most vital part about retaining employees, and weeding out the applicants you’re not looking for.
Being Prepared Can Be the Key to Finding that Superstar Employee
“Employees thrive on clear expectations”, New employees want to do good work and It is our job as business owners to set them up for success. Being prepared and systematized with your onboarding processes, training methods, and SOPs will enable them for success.
The Value of an Employee vs the Value of a Client
How often do you compare the revenue an employee brings in compared to a client? This is a huge thing that a lot of business owners don’t think about. Finding the balance between losing or gaining clients and employees is vital.
Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
Exactly what NOT to do in the onboarding process [10:45]
Defining Onboarding and what it means [11:45]
Studies pertaining to high employee turnover [13:00]
Why employees leave companies [13:30]
Standardization of onboarding process [13:05]
Importance of schedule for onboarding [18:30]
Why pet care team training videos can give you a headstart [21:45]
What is an employee’s worth vs a client’s worth? [23:35]
Types of employee learning and training styles for employees [26:30]
https://jumpconsulting.net/wp-content/uploads/2021/07/Current-Podcast-Graphic7.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-07-28 22:00:362021-07-28 15:04:47Episode 251: How To Decrease Turnover and Create Raving Employees
In this week’s podcast, we are going to get MOTIVED and TAKE ACTION. I am so thrilled all of you get so inspired but it is time to do something with that inspiration
I am going to tell you how you can motivate yourself to take action and what to analyze to make sure you continue to take action.
Inspiration and Results
Many people get inspired but no one really does anything about it. We are going to jump in and get motivated. It is time to take action!
Actions to Take
Just trying to figure it out… that is the worst thing you can do. There are so many positive actions you can take from your inspiration. Think about them all and use your resources.
Get Motivated and Get Uncomfortable
Taking the proper steps to get motivated and actually do something with your inspiration can be challenging. But what happens when you get challenged? You get uncomfortable? Then what… you do something about it. Recognize the time you stepped out of your comfort zone and think about what happened when you did.
What is Being Done with Your Inspiration? (3:30)
Actions that can be taken from Your Inspiration (5.30)
https://jumpconsulting.net/wp-content/uploads/2021/07/Current-Podcast-Graphic29.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-07-14 22:00:162021-09-01 19:20:47Episode #249: Get Inspired, Then Take Action
https://jumpconsulting.net/wp-content/uploads/2021/06/Copy-of-Copy-of-BIYB-PODCAST-TEMPLATE-12021.png10801080ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2021-06-30 22:00:032021-06-30 15:57:04Episode 247: How To Hire An Office Manager For Your Pet Sitting Business
https://jumpconsulting.net/wp-content/uploads/2021/06/EPISODE-245-1.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-06-23 22:00:262021-06-23 10:46:004 Different Types of People Every Business Needs to Hire
When my clients think about going in front of the video camera, it typically scares the heck out of them. I have been squawking about the use of video for years and all the predictions have only proven to be true.
Video is The Present.
The social media feeds have exploded with ways to show a video like Instagram Stories, Facebook Stories, Instagram TV, and a myriad of apps now available to help you edit together video clips you might have taken and look like a pro!
Today, I really want to blow the lid off any fear of using video in hopes that I can show you there are many different methods you can apply to reap the incredible benefits.
All the apps
Wave.video – this is on desktop and one of my favs. They have a library, they will adapt the video to the size of the platform you want to post on, and they are very affordable. I also know the CMO and he is a really nice guy :). Check them out here.
Canva for gifs – I have been using the software for a long time and only recently started using the gif feature. It is really neat to be able to design a graphic and then have it fly in from the sides as you save it as a Giphy. I especially like this for IG and FB stories
Giphy to make GIFs – Do you know how you can comment with a gif on Facebook? What if I told you there was a way that you could type in your name or business name into the comments and a video you created from your business comes up? Want to see what I mean? Go type in Bella Vasta in the search bar of the Giphy and you will see a few that my friends did of me.
Quic – this is a great app if you have a few videos that you need to splice together and want a one-touch filter on them that make you look like Steven Spielberg.
Filmora-this is an app on your phone and desktop that requires a little more work than something like Quic but also has hundreds of downloadable special effects packages that you can purchase. If you want something retro, bachelorette party, Hawaii themed… this is the app to use. It can really change up the feel for what you want to do.
iMovie – if you are an Apple user, iMovie is on your phone and desktop. The phone version is a “lite” version and you can’t do as much Jason desktop but honestly, it is what has used for most of all the videos you see on my Youtube channel.
Animoto – This is an old but goodie. Personally, I haven’t used them forever – just not my style, but they are still popular which does say a lot about them. It is nice to see software still relevant 5 or 6 years later.
Final Cut Pro – This is a step up from iMovie with a little more bells and whistles. Honestly, I purchased it (expensive) and admittedly still stick to iMovie. Many of you might think I am saved when it comes to this stuff but mostly I like to stick with what I know and the path of least resistance.
The Importance of Going Live
Going live doesn’t always have to be your face. Sue, in the Mastermind, said her reason for not going live is because she doesn’t like the sound of her voice. Well, she and I both! But I want you to imagine if you never saw me online? If I never did any videos? Would you feel as close to me as you do today?
Video connects you to your audience. You don’t have to do it every day, and you don’t have to do it for hours, but I would challenge you to try to do it at least once a week for one or two weeks. It will make a world of a difference.
Another important thought I need you to consider is that social media is a SECOND thought. Hardly anyone will see you on social media and think, “Gee, I am glad they popped up on my feed I want to hire them“.
It just doesn’t work that way.
The way it DOES work is that they find your website… typically through google…and then they click on your social media icons to “see” more of you. If they are browsing and see your videos, chances are they will feel a deeper connection with you. Not because you are perfect on camera, but because you are showing vulnerability by BEING on camera. It shows that you are human. That ALONE goes a long way – especially when the people who are searching on your social are trying to decide if they can trust you.
Video During COVID-19 Has Been So Important
Especially while we are all isolated in our homes everyone from a five-year-old to the 90-year-old great grandparents have developed video skills. The time is now. So many of our Better Marketing with Bella clients have taken it by storm.
Let me show you Poop’d Out going live with tips and tricks:
And then there is another Better Marketing with Bella client, Woofin’ It who has gone live just to reach out to her clients and followers:
And yet again, another Better Marketing with Bella client, using his stand up skills to use to his community:
Then there is Rockey’s Retreat where she actually did a scavenger hunt in her community! Ahhh all of these marketeers make me so happy… and this is just the tip of the ice burg!
Ways to Go Live
FB share your screen
Facebook recently came out with a feature allowing you to share your screen while on live. It could be neat to do videos to show how to sign up with your company using this new feature. No one else is doing it and you would stand out. The only downside is that once you go live showing your screen, that is all there is. You can’t flip back to your face.
FB live on location with pets
This one is the obvious one. But how about making it fun?
How long until Fido finds the perfect place to potty?
You wouldn’t believe how long it takes until Fido goes potty.
Who gets tired first? How many throws until Fido is tried?
Countdown of how many bites will it take him to eat his food?
How fast will he eat his food?
The best part of this is that you can reuse the content. So if you have a video that you have already created and you want to upload to IGTV, go for it! You also have the option for it to show up in your IG feed, it will play the first minute and invite people to go watch the full thing. Keeping this in mind, make the first one minute as engaging as possible.
Honestly, I think this is one of the BEST video features for pet sitters and dog walkers. But first, let me ease your worries, you do not have to be posting onto Snapchat for this to happen. These are actual sunglasses that you wear on your head and press a button to take a picture or hold it down to take a 10-15 second video. Once back at home, you can upload them to your social media or device and edit the clips together (if you want).
The point of view from these glasses is like watching from someone’s eyes. Take a look here as I show you in the pool with my daughter:
Showing up on social media through videos is huge. These videos give potential clients the opportunity to see who you really are and what your business represents. Do you do video on the regular? Why or why not? How can I partner with you to help you?
Did you know that the Better Marketing with Bella program helps coach you through all of this? Yup! Just like you saw above – a lot of our members gain the confidence, know how, and content to go live through our program. The doors are closing the beginning of May 2020 . If this interests you – join us. Don’t be left behind. I would love to help you!
Does all this social media management seem like a lot? You can actually get all the social media content with Better Marketing with Bella
Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.
Are You New Here?
Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.
https://jumpconsulting.net/wp-content/uploads/2020/04/Utilize-Video.png788940Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2020-04-28 03:00:262021-09-02 15:19:10Ultimate Apps and Ways to Use Video in Your Dog Walking Business
Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.
Let’s face it, I’ve never, ever had anyone come to me and say…
“Oh, I have all this time, and I need to do something.”
These tips are going to be quick and dirty because I know how busy you are.
5 Strategies To Show Up On Social Media
Here they are:
Find time for things that are important
Recycle your posts
Schedule time in your calendar
Use scheduling software
Hire someone for the creative and the strategy
Let’s go over these in a little more depth!
1. Find Time For Things That Are Important
If you really want to do something, you’re going to find the time. So let’s just acknowledge that first.
So, if we’re not finding the time, what is the reason why we’re not finding the time?
Do we not really want to do it? Do we not really see the value in what social media can do? And, what are you doing where you could easily be recording?
After you get off the phone, you could write a post.
You could say…
“I just got off the phone with this brand new cat client. She usually never has a pet sitter, but her grandmother passed away and she needs to fly. And, the only thing she’s really concerned about is with her cat. So, we were able to help her by doing x, y and z.”
What I’m saying is, tip number one is to find the time, seize the moment, and figure out the different things that are going on in your life right now that you actually could leverage.
2. Recycle or Up Cycle Your Posts
The second tip is to recycle your posts.
You have all this amazing effort and energy that you’ve done. Why waste it?
by Brian Fanzo
It’s very easy to go into the insights of your Facebook page. And, the charts there will show you what’s performed well.
You can go back to those posts and reshare them or copy and paste them to schedule the post again.
Your insights will show you what your community is actually reacting to.
3. Schedule Time In Your Calendar
Schedule time in your schedule like you would have pets.
I know that many of you would never actually miss out on a dog walk.
That can be 10 or 15 minutes a day, every other day, once a week, something, but if you aren’t scheduling it in like something that you absolutely need to do, it’s going to be really hard to show up on social media when you feel like you don’t have any of the time.
https://jumpconsulting.net/wp-content/uploads/2019/09/Depositphotos_16222577_xl-2015-scaled.jpg18352560Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-10-08 05:26:472021-09-02 14:24:475 Strategies To Show Up On Social Media When You Don't Have Time
Email marketing is something that a lot of business owners have an adverse reaction to. I hear a lot of the time they think they are bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path.
In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this?
One thing that I don’t see acknowledged is how much email marketing IS one of the only social platforms that you can still control. Although there are still algorithms involved, it is one of the best-producing ways that you can spend your marketing time.
Some people even feel like the email is interrupting their day or is just always spam.
That, my friend, is stinking thinking.
If you make them interesting, people are going to want to read.
Today, I want to break it down to show you how I use email marketing and how you can, too.
8 Ways I Use Email Marketing In My Business
Here’s a brief summary of the ways:
Give a recap in a weekly email
Directly talk to my readers
Segment my audience
Have you get to know me
Own, not rent
If you would rather listen:
1. Give A Recap In A Weekly Email
There is no way everyone can possibly see or keep up to date on everything you do.
However, that’s more than you would have normally, so isn’t that a good sign?
At Jump Consulting, I publish a blog every other week, a podcast every week, and sometimes do a Facebook Live. I also always have something cooking on the back burner, too, and the weekly email is how I can do this.
Pet Sitters and dog walkers can do this, too, by telling people the situations they were able to help that week:
Cat sitting for someone whose grandmother passed away in another state
Walking the puppy that has too much energy
Helping to care for a dog during the schedule changes of a divorce
All of these examples help to humanize your business and show people how you are able to help your clients.
If you have any great IG or FB stories, or posts that got lots of interaction, or a local event coming up… these are all great to put into the newsletter too.
2. Directly Talk To My Readers (With A P.S. Section)
At the end of an email, you can always insert a P.S. section.
I do this when I usually ask questions. It is always interesting to see the replies I get. I often call the reader to action by asking them to hit reply and tell me something.
Because of this, I’m able to get the line of communication open to start chatting.
The P.S. can be powerful because most of the time we are reading on our phones and scanning the email. Not reading word for word. But where does the eye end?
You guessed it, on the P.S.
Another fun way to use the P.S. section is when you have a really long message and you put a short amount of text in the body, have your signature, and then a longer P.S.
For some reason, people are more willing to read the P.S. than the body of the message.
3. Segment My Audience
Another quick and fun way you might want to use your email is to segment your audience.
You might have seen me ask you a few times in the emails…
“Are you a starter? Builder? Scaler?”
This question has buttons attached where I ask you to press the one that matches.
My email marketing system then tags these people and we know just where they are in their business. It helps so I can send specific messages that will speak directly to their problems.
The way a pet sitter or dog walking company can do this is simply by asking…
“Do you have dogs and cats in your home? Dogs? Cats?”
Press which applies.
There, you can send dog-specific emails or cat-specific emails. After all, a cat client doesn’t want to hear about how you are looking for two more dogs to walk M-F, am I right?
4. Deliver Value
Emails are a great way to break the mold and send a quick message that is out of the ordinary.
“Meet me at the Fall Festival Sat 2 pm. Bring Fido! Let me know if you will be there” or something short and sweet like “Wondering where to get your Santa Paws pictures this December? Check out this list we made. Tailwags, COMPANY”
Short and sweet. It doesn’t have to be long, drawn-out with text boxes everywhere, and be boring and it shouldn’t talk at all about how great you are.
It should add value to their life.
Not Sure What To Write?
I get it. I mean after all the admin work, pet sitting work, social media work, who has time to sit down and think about something that would be interesting to your clients? Then write it, format it, get graphics, and send it out. Oie. Not another thing to do Bella!
I know, I know, I get it.
That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program. Rover is doing it weekly – how often are you doing it?
Save your space in line for our next enrollment here:
5. Have You Get To Know Me
Emails are a great way to communicate your personality to your current pet sitting clients and your prospective ones.
For example, you may have certain traits or live your life in a certain way that identifies with people.
Maybe it’s your religion, ethnicity, favorite sports team, or favorite dog/cat breed.
The more that you can build a relationship with your audience, the more that they are worth to you. If you spend time getting to know your audience and allowing them to get to know you, then your bond will be strong.
The key is to be as personal as you can. That’s what people identify with.
6. Deliver Sales
Email is one of the best ways to communicate with your audience about the sales that you have.
Maybe you’re running a holiday discount. Or, offering a discount for first-time clients.
You can do that with email.
And, the delivery rate will be much higher than social media can provide.
Most business owners cite an email list as the reason why they’re successful — because the sales come from there.
7. Send Videos
Videos are a great way to interact with your audience!
I even have an introduction video in my email signature that explains who I am and why I’m in someone’s inbox.
Videos can be a great personalized touch for welcoming clients into your business. Or, even around the holiday season as a thank you for their business.
The videos don’t need to be perfect or sent to an editor. Simply show your personality and people will appreciate it!
8. Own, Not Rent
Let’s have a quick chat about owning vs. renting your audience.
On social media, you don’t own your audience. If Facebook, Pinterest, or Instagram decided to shut down, then you wouldn’t be able to retain any of that traffic or exposure.
But, with your email list, you OWN them.
You could take those people and continue to market to them regardless of what happens.
That’s the power of an email list and why you want to own your audience, not rent them.
In this article, we discussed the 8 reasons why I use email marketing in my business:
Give a recap in a weekly email
Directly talk to my readers
Segment my audience
Have you get to know me
Own, not rent
Do you already do some of these with your emails? I’d love to hear it in the comments below.
Tell me how I can help you get more clients in your pet sitting business!
https://jumpconsulting.net/wp-content/uploads/2019/09/Depositphotos_70802369_l-2015.jpg13882000Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-10-01 10:40:412021-09-02 15:01:43How To Use Email Marketing In Your Pet Sitting Business
One of the biggest challenges marketers (that’s you!) face is getting their community to know about their pet sitting business.
We don’t need the entire world to know about our services, just a saturation of those geographically the closest to us. We need to get them so excited that they are the top of the mind when the need arises for themselves or their loved ones.
I specifically say excited because being known typically means that you have a certain emotion that is being evoked, which means people might not always remember exactly what you do, but they will always remember how you made them feel.
This is the secret sauce.
But how exactly can we become known to our community beyond the usual posting on Facebook, having a blog, a website, Instagram, and shaking hands and meeting other pet business professionals in the area?
This phenomenon is what is your brand saying about you when you are not there? Do you know? Or, not saying anything because people don’t know you can be just as bad.
What Do You Want To Be Known For?
Getting known has to do with getting clear on what you want to be known for. What makes your business unique? There are hundreds of businesses in your area that take care of pets and there are a lot of friends and family that can do it, too.
So, what really makes your business unique and different?
Often times this isn’t the facts or what you do, but it is the how you do it all that matters. That leaves the feeling that gets people talking.
Answering this question will be the key to your success.
Your Unique Competitive Advantage
If your brain is coming up blank I want you to take a minute and listen to this podcast episode when I had Jennifer Diepstraten on. She talked about quantum benefits and it was really enlightening to see how our businesses really were different.
I want you to try to think of 3 – 5 things that your competitors can’t say that you can.
Use these questions below to help you fill in the blanks:
Are you memorable for your:
Cost (high or low)?
Use this in all your marketing.
Talk about it at events. Make it apart of your unique story that no one else can tell. Mark Schafer is really good at this. He is the author of KNOWN — The handbook for building and unleashing your personal brand in the digital age.
He presented in the Mastermind and really pushed our beliefs on how exactly we were accomplishing this in our own marketing…
How we were going to stand out and actually hold space for the pet parents in our community to actually belong.
Check this out:
Pretty powerful, right?
That is the type of goodness we have in the Mastermind.
It was really eye-opening as to how to stop doing the same things that everyone else does and start doing the unique things in our own business marketing.
So How Can We Stand Out On Social Media To Be Known In Our Community?
This is the million-dollar question, isn’t it?
I mean we know that 68% of Americans use Facebook. Oddly enough the same exact percentage also have pets according to the 2017-2018 National Pet Owners Survey
(Side note…I thought that was crazy that they are BOTH 68% when I was writing this article too! LOL)
There is no doubting the fact that our clients are on Facebook. Instagram is close behind. They are the sister to Facebook and growing just as fast.
Did you know that over 70% of users are under 35 years of age? Do you also realize that the buying power of this segment is major with many waiting until much later in life to start a two-legged family so they are able to pour a lot of their discretionary income into their four-legged loved ones?
We have to know the latest trends in social media.
We have to know how to connect with others, but we also have to know how to get them to:
Spread it virally in their local community
Even though likes are going away on Instagram, (did you know that?) we can still show the social proof of the engagement of the people who actually stop their scroll long enough because they find us interesting or relevant enough to interact and respond to our posts.
The Value Of Being A Resource In Your Community
Do you want to be a drive-by or a destination in your community for the best pet sitting business?
Imagine being the first thought of pet resource in your community. I am talking about getting all the calls from people saying things like…
“I need something for my pet — I know you don’t provide it, but I thought you would know.”
This basically means they are thinking of you as the thought leader or expert in your town.
This is powerful.
This is top-of-the-mind awareness. But if you have no unique presence, no professional presence online…
Then this is going to be pretty hard to accomplish.
We need to stand out on social media by having professional graphics, captivating captions, and reactive engagement with our communities.
Here is Exactly What You Can Be Posting Every Month To Be Known (And Shared) In Your Communities:
Here are my thoughts on ways to be seen in your local community:
Facebook Lives and Blogs: Write two blogs that are meaningful and follow them up with a Facebook live (record the video to embed in the blog post)
Professional Graphics: Post at least 8-10 professionally made graphics with an interesting description that reflect your branding, logo, and colors. The graphic is there to capture attention and the copy is there to engage the reader.
Videos: Once a week, create a square video for Instagram and be sure to convert it to vertical for Facebook to have the most visibility across platforms. Be sure to keep it to a good time limit and not to overpower the message as an advertisement.
Facebook Video Cover: To give an impression that you keep up with your marketing, are trustworthy, and are up to date on all the new things, impress your viewers with a new Facebook video cover each month highlighting something relevant to the time of year.
Email Marketing: Since Rover is sending emails out weekly, I highly suggest that you do yours at least twice a week. Make it about your clients, be relevant, use minimal design elements. The sole purpose of this is to elevate you as a thought leader. Even if they don’t open it.
Instagram and Facebook Stories: The viewership of these two platforms is growing exponentially. Creating stories in real-time WITH professionally produced graphics that link together for a common message is powerful and underutilized. Not to mention, very much reusable as you build an arsenal.
Thought Leaders: Follow social media thought leaders like Mari Smith, the Queen of Facebook, and Jenn Herman, the world’s forefront blogger and author on Instagram to stay in the loop. They’re both my friends. 🙂 Follow them. Read every update.
If you do all of this, you will be well ahead of your competition and other pet-sitting businesses in your area.
You will be perceived as a thought leader, someone who is on top of it all, and someone they can trust.
You will want to connect with other key influencers in your area and prompt them to share your hard work so you can be helpful to them and their brand, their communities, and of course expand your own.
If any of this seems overwhelming, you can actually get all that is listed above and more for the lowest price ever offered via Better Marketing with Bella.
Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.
https://jumpconsulting.net/wp-content/uploads/2019/09/chatting-dog-faces-745045-1-e1568321284536.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-09-24 04:08:522021-09-02 15:29:10How To Get Your Community To Know About Your Pet Sitting Business
People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you’ve ever felt this way, don’t worry, you’re not alone. I’m sharing seven things you can do when you’re lost on what to share on your social media.
Biggest Takeaway You Don’t Want To Miss
Be inspiring to your community and think local. Are there events in your community that you can get involved with? Or another local business or person you can shout out on social media? Highlight your community and connections. You are the expert. You have put in all the time and have learned a lot. Share the knowledge you have. Also, tell stories to draw out the emotions of your viewer. People remember how you made them feel, not what you said. If you don’t have the time to prepare your posts or think of ideas, Better Marketing With Bella can help by providing graphics, videos, captions, hashtags, Instagram stories, and more. Everything you need to stay active on social media with your branding to market your business.
How can you inspire others? [1:10]
How do you keep track of everything? [3:00]
What are some ways to be funny on social media? [4:55]
How can you leverage local events in your community? [5:55]
What are tips that you can share with your audience? [7:50]
Who can you feature or shout out on your social media? [9:40]
How can you tell a story on social media? [12:20]
What if you don’t have the time to do these things? [13:50]
https://jumpconsulting.net/wp-content/uploads/2019/09/250BellaMonth7-10CCFullyAlivePhotography2019-e1568856633244.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-09-18 19:03:432021-09-03 09:54:36Episode 164: What To Post On Social Media When You Don't Know What To Say
Today for the Best of Bella series we are replaying Episode 120 with Jessika Phillips. She runs a multi-million dollar marketing firm where her major platform is relationship marketing and at the end of the day as small service providing businesses in our communities it’s all about the relationship. Jessika really leaves you with a lot of nuggets to think about that you can use in your business today, you don’t want to miss this one.
Who Is Jessika Phillips? [3:00]
How do I get started with relationship marketing? [7:30]
How do we tie in relationship marketing with buyer personas? [15:30]
What does a relationship marketing plan look like and how do I know if it’s working? [20:00]
What should we be doing on social media to start implementing relationship marketing? [26:00]
Describe your FREE social media toolkit? [27:15]
Original Show Notes
Jessika Phillips helps people master Relationship Marketing and as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.
Biggest Takeaway You Don’t Want To Miss
When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.
https://jumpconsulting.net/wp-content/uploads/2018/10/Untitled-design-36.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-08-14 22:00:372021-02-27 16:16:56Episode 159: BEST OF BELLA: Relationship Marketing & Buyer Personas With Jessika Phillips
Today’s Podcast features the inspiring Mompreneur, Randa Clark, from Tailchasers Pet Heroes Inc. Randa started Tail Chasers Pet Heroes Inc. in 2004 with the mission to help people discover, develop, and nurture the human and animal bond with their pets. She offers dog walking, pet sitting, dog training, and pet first aid classes to pets and their families in the northwest suburbs of Chicago. Tailchasers Pet Heroes Inc. received the Super Service Award from Angie’s List in 2016 as well as the People Love Us On Yelp Award.
In this episode, Randa and Bella discussed some of the strategies that Randa used to turn her pet sitting company into a pet business empire. Do you struggle with multitasking, being a control freak, or successfully balancing the business between you or your spouse? Then this episode is for you!
Biggest Takeaways You Don’t Want To Miss:
Instead of devoting your entire life to the business, make your business fit into YOUR life. Scheduling business operations around your day-to-day tasks like picking up the kids from school or spending time with family will help you find that work-life balance that all business owners so desperately need. Also, be sure to give yourself some time each day to work on advancing the business to the next level. It’s easy to get caught up in all of the pet sits and dog walks, but ensuring you’re taking strides in your business instead of running in place is crucial to success.
An office manager is NOT going to be exactly like you – and that’s okay! An office manager is a person that is going to allow you to really grow and scale your business so much more than you’re able to if you continue to do day-to-day operations yourself. At the end of the day, there are qualified people out there that can answer the phone and answer emails just as good as you do – you just have to find them (and give them the tools to succeed!). Empowering and valuing your office managers to make them feel needed is what will allow them to be successful in their role.
A fact-based mindset is a key tool that will help you deal with crises and emergencies that inevitably arise in any pet sitting company. Taking the emotions out of your response and deciding what you can do to mitigate the situation factually will allow you to make the best decisions for your client. In other words, you can’t change the past, but you CAN change your response to it!
The more time you can spend out of the field, the more time you can spend advancing your business. Randa’s advice? Build up a route of clients, and then hand it off to an employee! The more you do this, the more income you’ll have on hand, and the less time you’ll have to spend in the field. The goal is to have the client’s alliance with the COMPANY and not to the DOG WALKER.
How Randa learned to multitask to get work done quickly [2:30]
Evolving your business and focus; Pet Sitting Vs. Dog Walking only [3:15]
Decision making for a better business [7:00]
The Good and the Bad of Hiring an Office Manager [10:45]
How to let go of control [15:00]
Managing a business with your spouse [16:15]
Separating yourself from the field for success [19:00]
https://jumpconsulting.net/wp-content/uploads/2018/02/Randa.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2018-02-08 06:00:162021-02-27 17:49:26Episode 82: Scaling Your Business Into A Well-Oiled Machine With Randa Clark
One of the most challenging hurdles pet sitting business owners encounter is hiring. Many reach a point where they absolutely cannot take on anymore clients, unless they bring on some extra hands. What some business owners don’t consider is how much truly goes into making sure you’re hiring a HERO rather than a ZERO. So what better way to get your feet wet in the world of pet sitting employees than hearing the stories of other business owners who’ve been through the process many times before?
On this episode, Bella is joined by three successful pet sitting business owners that have been through it ALL when hiring pet sitting employees. In three 10 minute segments, Bella asks each one of these industry veterans three crucial questions:
What is the best way to find pet sitting employees?
What’s the biggest mistake you’ve made when hiring pet sitting employees?
What’s your best secret that you would tell your old self about hiring pet sitting employees?
Listen now to find out the answers to Bella’s burning questions while gaining invaluable knowledge about the hiring process in the pet sitting world.
Maureen McCarthy has worked with dogs and cats either grooming or pet sitting since 1980. When she moved to North Carolina in 2006, she started Love and Kisses Pet Sitting which she continues to successfully operate today. Love and Kisses Pet Sitting is now an award winning company (4 years and counting!), honored as the recipient of the Best Pet Sitting Business In Union County. Additionally, Maureen’s business has attained the 2015 and 2016 Angie’s List Super Service Award. Maureen now has 21 pet sitting employees working for her, all of which she requires to continually undergo continuing education to ensure they provide the best service possible.
David Steinberg founded David’s Pet Sitting while studying in graduate school to become a therapist at the UConn School of Social Work. Luckily, the program was located in his hometown (West Hartford). His friends then demanded he watched their pets when they went away. David happily obliged and before he knew it, David’s Pet Services was a thing. David now has a number of employee’s working under him, and is continuing to hire more and more while honing the process.
In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.
Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-08-31 06:00:552021-02-27 18:13:30Episode 62: The Do's & Don'ts Of Hiring Pet Sitting Employees
On this episode, Bella spends time with Lisa Cummings, Founder of Lead Through Strengths. Lisa talks about how it is her life’s mission to help people get over their obsession of fixing weaknesses instead of focusing on their strengths, the things that make them happy, give them energy and make them successful.
“Notice what works to get more of what works!” – Lisa Cummings
Pay attention to what is working. Make sure in your customer surveys you aren’t just asking what needs improvement. Ask customers what they loved most about the various parts of the service. You may find that some simple little thing you do, like giving out a little “report card” at the end of a stay, may be the thing that keeps them coming back and gets them referring you. After all, it is easier to replicate what is working for you than to try to figure out the 50 or 60 potential solutions to something one client says they don’t like.
To zero in on your strengths Lisa recommends the book Strengthsfinder 2.0 which gives you a code to take an online strengths survey. It gets away from skills and knowledge and helps you find your natural talents, the way you think, feel and act that feel good to you. It gives a filter for helping figure out the best way for you to approach issues. The book explains the definition of the 34 potential talent themes revealed by the survey.
Another way to zero in on strengths is to look for what brings you ease, energy and enjoyment. If a particular activity causes you to lose track of time, stop and exam just what about it really kept you engaged.
Two books that Lisa recommends are First Break All the Rules by Gallup Press and Now Discover Your Strengths by Marcus Buckingham. She says that if you read them from the standpoint of managing people and then combine that with a strengthsfinder of those people you manage it is most helpful in managing people.
When you have a business challenge imagine putting it through a funnel. You drop it in at the top and you filter it through all the top talents and strengths in your business. Try thinking how to solve it using each of those strengths. Lisa says is causes your brain to think in ways it normally doesn’t and can lead to some creative solutions.
One first step you can take is to decide what you want your company to remembered for and what you want to be remembered for. Come up with a list of words and phrases around that which will serve as an outline of what is most important to you. Another is to list out the values that are important to you. Lisa has a list of values on her website you can use as a reference.
Lisa also recommends finding out similar information from your customers. Casually ask customers what word or words come to mind when they think of you or your business.
Finally, she suggests you make a list of at least 100 responses to “I am good at _________!”. It helps you not only affirm how much you are good at but you can group them into trends and see if you are truly applying them in your business.
Lisa Cummings has delivered training & speaking events to over 9,000 participants in 14 countries. You can see her featured in places like Harvard Business Publishing, Training Magazine, and Forbes. She’s the CEO of a company called Lead Through Strengths. When she’s not out spotting strengths with teams, you’ll find her rescuing stray dogs or playing drums in her band Spiral Mischief.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-27 06:00:242021-02-27 18:18:56Episode 57: Lead Through Strengths With Lisa Cummings
On this episode Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.
Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.
You will also learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them.
Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.
“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann
The next logical step in the process is helping customers see that you can solve the problems they have. You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging. Lain says that playing up your “secret sauce”, that unique niche that you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.
They also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.
Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.
Lain is a bestselling author and communications strategist, who specializes in helping six- and seven- figure entrepreneurs uncover hidden profits and potential – FAST. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-20 06:00:232021-02-27 18:19:41Episode 56: Defining Your Brand With Lain Ehmann
On this episode of Bella in Your Business, Bella spends time with Paul Adams, President and Founder of Sound Financial Group.
Paul Adams, President and Found of Sound Financial Group
The roles finances play in our business
Why it is so hard for the self-employed to pay themselves
What happens when we don’t focus on being financially fit
Steps you should take to get yourself financially fit
How Luke 16:10 pertains to building business & wealth.
Paul Adams is President and founder of Sound Financial Group where he and his team help clients maintain healthy balance sheets, stop forfeiting money unnecessarily to the IRS, and to build and protect their plans for the future. The cornerstone of his advice relies on the belief that people should always make their financial decisions based upon indisputable math and independent scholarship, not based on media hype, hearsay, or trend. Paul is also an accomplished speaker and the of author two essential financial guides – Stop Burning Your Money and Sound Financial Advice – and in 2016 was interviewed by Forbes, Entrepreneur and Inc. magazines.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-13 06:00:042021-02-27 18:21:12Episode 55: Financial Planning in Your Business With Paul Adams
On this episode Bella spends time with Andrew O’Brien, Founder and CEO of The Publicity Guy.
Andrew’s compelling story.
How crucial it is for you to tell your story.
How to get your story out there.
Andrew is the founder and CEO of the Publicity Guy. They are on a mission to change the world of publicity. They don’t just want to get media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Media exposure can be so much more than “social proof,” and their team can show you how.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-06 06:00:042021-02-27 18:21:46Episode 54: The Power Of Telling Your Story
On this episode Bella speaks with Justin Recla, Operations Officer for The Clear Business Directory Due Diligence and Vetting Solutions.
The importance of vetting your potential business partners, employees, and service providers
How best to go about vetting
How Justin and Tonya’s background in Counterintelligence translated over to the business world.
Does having a due diligence process tells others that you do not trust them?
How business owners can use their vetting process when marketing themselves.
Justin and Tonya Dawn Recla are Army veterans and former government agents who bring over 20 years of combined counterintelligence experience to the business world. They established The Clear Business DirectoryTM and have forever changed the way business gets done. For the first time, consumers and business owners alike can make sure potential partners, investors, and service providers are who they say they are and can do what they say they can do.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-06-29 06:00:432021-02-27 18:22:16Episode 53: Everything You Need To Know About Vetting With Justin Recla
On this episode Bella speaks with David Barnett, an Author, Speaker, Educator, Seminar Host, Consultant, and Business Buy/Sell Process Coach.
They discuss things you need to keep in mind when considering selling your business. These include:
Biggest mistake pet business owners make when running their business
Understanding that there are several reasons people sell businesses. Most of the time it is not for retirement.
Learning that keeping your business in the best shape to sell (i.e. have strong processes in place) will actually benefit you even if you aren’t yet selling it.
When you will and when you won’t benefit by using a broker.
A high level overview of the selling process.
David Barnett has been working to help the owners of Small and Medium Sized businesses for almost 20 years. As a former business broker and financing broker, Barnett has helped people buy, sell, plan, manage and finance businesses.
Since 2014, Barnett has authored 6 small business books, 3 of which have become Amazon best-sellers.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-06-15 06:00:032021-02-27 18:25:17Episode 51: Selling Your Business With David Barnett
On this episode Bella speaks with Heather Heuman, CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the Founder of Sweet Tea Social Marketing Academy.
Bella and Heather discuss:
What social media can do for your business
What steps you should take to make social media work for you
What effects bringing her faith into her business had on it.
Heather is the CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the founder of Sweet Tea Social Marketing Academy. She is a social media speaker, strategist and trainer that specializes in helping Christian business owners and entrepreneurs, discover how to grow in today’s noisy social marketplace. Heather has corporate and locally-based client experience and enjoyed speaking at Social Media Marketing World earlier this year. She’s a proud wife and mother of three kiddos under 12 and is excited about her new podcast Business, Jesus and Sweet Tea is launching June 2017.
https://jumpconsulting.net/wp-content/uploads/2017/04/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-05-25 06:00:242021-02-27 18:45:37Episode 48: Social Media & Faith In Your Business With Heather Heuman
On this episode Bella catches up with Joey Coleman, Chief Experience Composer, Design Symphony. They talk about things you can do as a business owner to create a meaningful customer experience. Ideas include:
Sending personalized gifts to your customers seemingly at random
Sending handwritten notes thanking them for trusting you with their fur baby
Keeping track of simple things like the pet’s birthday and sending acknowledgements
Doing a monthly quick check of the pet (for any issues)
Giving the pet a bath unexpectedly
Sending quick personalized videos of the you and the pet to the client.
For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.
His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.
As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention- grabbing customer experiences.
He works with companies ranging from small VC-funded start-ups, to large Fortune 500s, with hundreds of mid-size businesses in between.
Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can’t talk about publicly.
His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.
On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.
Jen Phillips April
Specifically they discuss:
Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
The wide range of searches user are doing these days
How consistent blogging can affect your SEO
The importance of Facebook Live to attract customers.
Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-05-11 06:00:062021-02-27 18:50:25Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April
On this episode Bella spends time with Jason Waggoner, Vice President of Marketing for ACUTRAQ Background Screening Solutions. They discuss the importance of background checks and how ACUTRAQ can help eliminate some of the liabilities around doing it yourself.
Some of the drawbacks to using the simple background check services you see online
How a service like ACUTRAQ can actually reduce some of the liability around background checks
How you should proceed when a potential employee has something flagged in their background check
Jason’s UMeetU movement and acting/video production activities.
https://jumpconsulting.net/wp-content/uploads/2017/04/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-05-04 06:00:462021-02-27 18:51:26Episode 45: Everything You Need To Know About Background Checks With Jason Waggoner
On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market. Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.
They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-04-13 06:00:552021-02-27 18:54:42Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business
On this episode Bella speaks with Adam Smith from Precise Petcare. They discuss communication problems pet sitting business owners often have with both the pet sitters who work for them and with customers. They discuss how the software offered by Precise Petcare addresses many of these challenges.
Adam & Lynn Smith
Precise Petcare is an online management system that could quickly become the center of your business. The online scheduling, billing and client/staff management are all in one place. With their system you’ll have fluid communication between you, your staff and your clients. Much loved features include Pet Care Journals, the Live Sitter Map and GPS sitter check-ins. Precise Petcare was co-created by a pet sitting business owner and a web developer to combine a perfect blend of knowledge and talents specifically for this industry. Husband and wife team, Adam and Lynn Smith understand first-hand what your needs are as a pet sitting business owner and have built each aspect of the software and continuously update and improve the system – without having to rely on outside talents to delay the process!
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-04-06 06:00:152021-02-27 18:56:45Episode 41: Communication Problems In Pet Sitting Companies With Adam Smith
On this episode Bella spends time talking with Tracie Hotchner, author of The Dog Bible: Everything your dog wants you to know and The Cat Bible: Everything your cat expects you to know.
Tracie is the host of 10 pet talk radio podcast shows on her own Radio Pet Lady network, including her NPR show “Dog Talk (and Kitties, too)”. She is also the founder of the NY Dog Film Festival which she travels with around the country after an annual premiere in NYC in November.
Bella and Tracie discuss how Tracie’s successes came about and the importance of positive attitude and a willingness to step through open doors.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-03-23 06:00:412021-02-27 18:59:13Episode 39: Vision Is Victory With Carey Conley
If you don’t prepare your business for tax season, it will usually end up stressful at the last minute. I know many pet business owners moaning and groaning wishing they hired that bookkeeper or kept better records. Personally, for quite a few years it was opening a bottle of wine, printing out every bank statement, and recording a year’s worth of expenses in about 5 hours of time.
Ok, so it might have been more than one bottle of wine… 🙂
In the process, I am sure I missed a lot, classified in the wrong categories, and “forgot” a lot of other items. Doing an entire year in one session is never recommended.
So how do we not fall into this trap and how can we prevent this from happening ever again? Here are some
Best Practices To Prepare Your Business For Tax Season
By “starting early” I mean doing it as the year goes on. Every single month, as soon as that bank account statement is ready, reconcile it with your Quickbooks or Freshbooks account. Keep on top of it while the expense page is fresh in your mind. Was the Amazon delivery for groceries or new business card holders? Doing this will eliminate another step of having to go research it in Amazon. It will help you prepare your business for tax season little by little.
Get The Right Categories Set Up
Each business will differ, with no two the exact same but getting the typical categories set up early will help you prepare your business for tax season. Examples: Meals and Entertainment can be broken down into: personal, staff meetings, interviews. Or taxes: FICA, SUTA, etc Having the right categories will help you do projections for your business and potentially let you know where you might be bleeding money. Was all that money you spent with one company on advertising really profitable?
Consider Getting A Bookkeeper
If you don’t have a background in accounting, my best piece of advice would be to contact a local bookkeeper that you can trust to keep things checked and balanced. If you are a cash and check business this is HUGELY important because sometimes payments fall through the cracks. You are so busy running your business, you don’t realize that you missed collecting a $60 check from Mrs. Green. A bookkeeper can help you project, predict, and strategize your cash flow. When tax time comes he/she will already have a lot of your books taken care of so there will be no scramble as you prepare your business for tax season!
Find An Accountant You Can Trust
Most people only see their CPA once a year. Sometimes they just work virtually. As a small business, it is important to see your CPA a few times a year, especially for tax planning purposes. When your business grows, there are different types of corporations that you can file as that would help keep your tax bill lower than if you didn’t. A good CPA will give you options, if there are any, and be able to strategize with you. I would recommend asking your local networking groups and other small business owners who you trust who they use to get a recommendation.
So to sum it all up, you can wipe away the crazy tax prep planning in March and replace it with a steady plan that works for your business throughout the year. Doing so, you will have less stress, ease of planning, and potentially less of a tax bill to pay because you have accounted for all your expenses and collected all your accounts receivable! Do just a little every month and you can always be preparing your business for tax season!
https://jumpconsulting.net/wp-content/uploads/2015/08/Dollarphotoclub_63469291-e1442424247208.jpg200300Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2017-03-15 06:00:402020-09-24 11:29:08Best Practices To Prepare Your Business For Tax Season
Tarran Deane is Australia’s Corporate Cinderella a Leadership Development Company. Tarran works with executives, entrepreneurs, experts and emerging leaders to increase their personal effectiveness, capability, communication and commercial savviness. Bringing a maverick edge, and entrepreneurial trends to established businesses and organizations, Tarran boldly challenges, honors and equips people to shift the performance of their organization’s people, practice, and profit. Tarran intentionally cuts through the whispered frustrations of workplaces today, equipping you to lead strategically and tactically in the fast pace of real life @ work, so you and your team can get the job done and love the company you’re in. A sought-after international keynote speaker, Tarran’s warmth, humor and 43,000 hours in leadership have helped more than 26,000 audience members to hit the shift key and lead like they mean it with boldness and humility.
Bella and Tarran discuss:
How as a woman to be taken seriously in the corporate world
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-03-02 09:20:012021-02-27 19:01:27Episode 36: They Ask, You Answer with Marcus Sheridan
On this episode Bella speaks with Sara F. Hawkins, an attorney who specializes in working with startups, entrepreneurs, marketing and advertising agencies, as well as major corporations where she regularly counsels clients on all aspects of federal and state marketing, advertising, sweepstakesand contests; international promotions; social media and internet law; copyright, trademark, and digital rights; as well as general business matters.
Sara F. Hawkins
With a background in consumer product marketing compliance, Sara has worked with clients to create policies and procedures for engagement with agencies, celebrities, and influencers. Sara frequently speaks on legal topics related to influencer marketing; sweepstakes and contest promotions; as well as a host of digital, native, and mobile advertising and marketing topics. Since 1998, Sara has maintained her own firm in Phoenix, Arizona.
Bella and Sara discuss:
Where business owners can get photos from
Photo licenses and what they are
Who regulates photos and copyrights
How business owners can get clients to agree to share photos
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-02-16 06:00:552021-02-27 19:02:55Episode 34: "Click Here To Agree" Contracts, Sharing Client Photos, And Privacy Policies On Your Website.
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