When my clients think about going in front of the video camera, it typically scares the heck out of them. I have been squawking about the use of video for years and all the predictions have only proven to be true.
Video is The Present.
The social media feeds have exploded with ways to show a video like Instagram Stories, Facebook Stories, Instagram TV, and a myriad of apps now available to help you edit together video clips you might have taken and look like a pro!
Today, I really want to blow the lid off any fear of using video in hopes that I can show you there are many different methods you can apply to reap the incredible benefits.
All the apps
- Wave.video – this is on desktop and one of my favs. They have a library, they will adapt the video to the size of the platform you want to post on, and they are very affordable. I also know the CMO and he is a really nice guy :). Check them out here.
- Canva for gifs – I have been using the software for a long time and only recently started using the gif feature. It is really neat to be able to design a graphic and then have it fly in from the sides as you save it as a Giphy. I especially like this for IG and FB stories
- Giphy to make GIFs – Do you know how you can comment with a gif on Facebook? What if I told you there was a way that you could type in your name or business name into the comments and a video you created from your business comes up? Want to see what I mean? Go type in Bella Vasta in the search bar of the Giphy and you will see a few that my friends did of me.
- Quic – this is a great app if you have a few videos that you need to splice together and want a one-touch filter on them that make you look like Steven Spielberg.
- Filmora-this is an app on your phone and desktop that requires a little more work than something like Quic but also has hundreds of downloadable special effects packages that you can purchase. If you want something retro, bachelorette party, Hawaii themed… this is the app to use. It can really change up the feel for what you want to do.
- iMovie – if you are an Apple user, iMovie is on your phone and desktop. The phone version is a “lite” version and you can’t do as much Jason desktop but honestly, it is what has used for most of all the videos you see on my Youtube channel.
- Animoto – This is an old but goodie. Personally, I haven’t used them forever – just not my style, but they are still popular which does say a lot about them. It is nice to see software still relevant 5 or 6 years later.
- Final Cut Pro – This is a step up from iMovie with a little more bells and whistles. Honestly, I purchased it (expensive) and admittedly still stick to iMovie. Many of you might think I am saved when it comes to this stuff but mostly I like to stick with what I know and the path of least resistance.
The Importance of Going Live
Going live doesn’t always have to be your face. Sue, in the Mastermind, said her reason for not going live is because she doesn’t like the sound of her voice. Well, she and I both! But I want you to imagine if you never saw me online? If I never did any videos? Would you feel as close to me as you do today?
Video connects you to your audience. You don’t have to do it every day, and you don’t have to do it for hours, but I would challenge you to try to do it at least once a week for one or two weeks. It will make a world of a difference.
Another important thought I need you to consider is that social media is a SECOND thought. Hardly anyone will see you on social media and think, “Gee, I am glad they popped up on my feed I want to hire them“.
It just doesn’t work that way.
The way it DOES work is that they find your website… typically through google…and then they click on your social media icons to “see” more of you. If they are browsing and see your videos, chances are they will feel a deeper connection with you. Not because you are perfect on camera, but because you are showing vulnerability by BEING on camera. It shows that you are human. That ALONE goes a long way – especially when the people who are searching on your social are trying to decide if they can trust you.
Video During COVID-19 Has Been So Important
Especially while we are all isolated in our homes everyone from a five-year-old to the 90-year-old great grand parents have developed video skills. The time is now. So many of our Better Marketing with Bella clients have taken it by storm.
Let me show you Poop’d Out going live with tips and tricks:
And then there is another Better Marketing with Bella client, Woofin’ It who has gone live just to reach out to her clients and followers:
And yet again, another Better Marketing with Bella client, using his stand up skills to use to his community:
Then there is Rockey’s Retreat where she actually did a scavenger hunt in her community! Ahhh all of these marketeers make me so happy… and this is just the tip of the ice burg!
Ways to Go Live
FB share your screen
Facebook recently came out with a feature allowing you to share your screen while on live. It could be neat to do videos to show how to sign up with your company using this new feature. No one else is doing it and you would stand out. The only downside is that once you go live showing your screen, that is all there is. You can’t flip back to your face.
FB live on location with pets
This one is the obvious one. But how about making it fun?
How long until Fido finds the perfect place to potty?
How long until Fido goes potty?
How many throws until Fido is tried?
How many bites will it take him to eat his food?
How fast will he eat his food?
The best part of this is that you can reuse the content. So if you have a video that you have already created and you want to upload to IGTV, go for it! You also have the option for it to show up in your IG feed, it will play the first minute and invite people to go watch the full thing. Keeping this in mind, make the first one minute as engaging as possible.
Honestly, I think this is one of the BEST video features for pet sitters and dog walkers. But first, let me ease your worries, you do not have to be posting onto Snapchat for this to happen. These are actual sunglasses that you wear on your head and press a button to take a picture or hold it down to take a 10-15 second video. Once back at home, you can upload them to your social media or device and edit the clips together (if you want).
The point of view from these glasses is like watching from someone’s eyes. Take a look here as I show you in the pool with my daughter:
Are you Convinced Yet?
Showing up on social media through videos is huge. These videos give potential clients the opportunity to see who you really are and what your business represents. Do you do video on the regular? Why or why not? How can I partner with you to help you?
Did you know that the Better Marketing with Bella program helps coach you through all of this? Yup! Just like you saw above – a lot of our members gain the confidence, know how, and content to go live through our program. The doors are closing the beginning of May 2020 . If this interests you – join us. Don’t be left behind. I would love to help you!
Does all this social media management seem like a lot? You can actually get all the social media content with Better Marketing with Bella
Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.