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How Good vs. Bad Graphics Effect Your Business with Annette

Since marketing was invented, the need for graphic design has been ever-growing. However, graphics aren’t used to simply sell your business like they’ve been used in the past, instead, they represent your business.

Graphics are the foundation of your brand.

They not only represent how you present your company but also whether or not potential clients feel a connection with your company, whether your company can be taken seriously to not only clients but possible employees.

Today, I partnered up with Annette Mcdonald, the founder of Easil, an online DIY Graphic Design solution for brands and teams, as well as, MD of Copirite, a leading design, print & digital agency located on the Gold Coast, to teach you a little on what it entails to have Good vs. Bad Graphics. 

Good vs. Bad Graphics

The Importance of How You Portray Your Business

In order to grow your business, it is so important to create a quality design that can live in many different elements. Whether you using graphics for print, on the web, or for social, the most important thing you can do to create a quality design is making sure your graphics are consistent.

While your voice and style may change amongst the platforms, your brand style needs to remain the same. The best way to manage your brand style is through a Brand Style Guide and a Brand Voice Guide.

Brand Style Guide

Your Brand Style Guide is a guide to remain consistent about how you want things to appear in relation to your business.

This includes:

  • Brand Colors
  • Fonts
  • Selection of Imagery
  • Logos
  • Explanation of How You Use All of the Above

Brand Colors

Your brand colors should be 3 or 4 colors that you want to represent your brand. Now, it’s important that you don’t just say “pink and blue” this is where you have to be specific. A pink and blue hue can show up differently in different programs, on different mediums and all together can range from light to dark.

You’ll want to get the exact number from your color wheel and document it in your Brand Style Guide.

Fonts 

The fonts included should be two or three fonts you’ll use to represent the personality of your business.

Selection of Imagery 

Your selection of imagery will be ever-changing but should include things like a variety of headshots you’ll use, or different images you want to be the face of your business.

Logos

I’m sure you know you need a logo for your business but it’s actually a good idea to have a couple of logos drafted up so when making your graphics, you’ll have the perfect logo for all mediums.

How You Use All of the Above

In this section, you’ll want to explain how you use all the other items on your Brand Style Guide. Whether that’s where you position your logos, what colors you like to pair together, when to use a certain font, or any other details that you deem important for creating connections through your graphics.

Voice Guide

Your voice guide should show off the voice of your personality. Are you light-hearted or are you serious? Do you say puuurfect or perfect?

All of the simple things that design your company. 

Emotion in Graphics

Evoking Emotions through Graphics

The way your graphics present to the viewer can evoke so many emotions. Like when you saw the adorable sleeping kitten, you probably felt a small connection to how sweet, simple and cute it is!

When it comes to evoking emotion, you want to make the viewer feel a human connection with your company. For our industry, you’ll want to come off as caring and compassionate in all interactions. Always associate your business with natural emotions. 

We’re lucky! 

Everyone uses pet images to promote that human connection because everyone loves going on social media and commenting on pets.

Play the cards you were dealt and use all the animal-loving to your advantage! 

The Effects of Bad Graphics

When it comes to creating the best graphics that resonate the most with viewers, less is more.

Keep your graphics clear and concise. There is nothing worse than trying to jam-pack your graphic with every element possible.

You know how you feel when you go to work and your desk is cluttered with papers, pens, sticky notes, anything and everything that could be in your way?  That uncomfortable feeling, sometimes even anxiety-inducing feeling, is exactly how it feels to look at a graphic will too much going on.

Take Apple, for example, their design is as simple as it gets yet it evokes so many emotions! When you see Apple, you see the company leading the industry, you may even have a sigh of relief knowing everything will be made simple.

Sometimes we will only remember how something makes us feel rather than what was said. 

The 7 Deadly DIY Design Sins

7 Deadly DIY Design

If you’re struggling to put these concepts into practice, Annette’s article, the 7 Deadly DIY Design Sins, is a great way to further your knowledge on what will make or break your graphics.

Annette and Better Marketing with Bella

Have you loved learning from Annette’s 20 years of graphic and design experience? But are you left feeling like there is just no way you can add creating graphics to your daily tasks?

We’ve got news!

Better Marketing with Bella is stepping up our graphic game for 2020 by partnering up with Annette as our graphic designer! Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

Conclusion

Corresponding your graphics from social, to print, to the web, is necessary for growing your business and becoming recognized and trusted in your community. You’ll need to create a brand style guide and a voice style guide to really lay the foundation of how you want to be perceived by the public.

So much of your business is portrayed through your graphics, they need to be top-notch.

You want people to recognize your company in your graphics immediately from your use of consistent brand identifiers and be able to feel your compassion and love for your work through your images. 

BMWB

Show up on Social

Episode 167: How to Show Up on Social When You Have No Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

Biggest Takeaway You Don’t Want to Miss

Showing up on social media is as simple as making it a priority in your business! We all have a tendency to carve out time for things we deem important, why are we not doing the same for showing up on social? Find out what it is that’s holding you back from scheduling time in your calendar dedicated to social media. Don’t be afraid to recycle your posts.

If you’re struggling with the creative and the strategy look into Better Marketing with Bella and see how Bella can help boost your social media marketing.

Show Highlights

  • Find time for things that are important [2:20]
  • Recycle your posts [3:30]
  • Schedule time in your calendar [4:15]
  • Use scheduling software [5:00]
  • Hire someone for the creative and the strategy [6:58]
  • Quick Recap [8:58]

Show up on Social

Links

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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scheduling social media

5 Strategies To Show Up On Social Media When You Don’t Have Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

scheduling social media

5 Strategies To Show Up On Social Media

Here they are:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

Let’s go over these in a little more depth!

 

1. Find Time For Things That Are Important

If you really want to do something, you’re going to find the time. So let’s just acknowledge that first.

So, if we’re not finding the time, what is the reason why we’re not finding the time?

Do we not really want to do it? Do we not really see the value in what social media can do? And, what are you doing where you could easily be recording?

After you get off the phone, you could write a post.

You could say…

“I just got off the phone with this brand new cat client. She usually never has a pet sitter, but her grandmother passed away and she needs to fly. And, the only thing she’s really concerned about is with her cat. So, we were able to help her by doing x, y and z.”

What I’m saying is, tip number one is to find the time, seize the moment, and figure out the different things that are going on in your life right now that you actually could leverage.

 

2. Recycle or Up Cycle Your Posts

The second tip is to recycle your posts.

You have all this amazing effort and energy that you’ve done. Why waste it?

leveraging technology

by Brian Fanzo

It’s very easy to go into the insights of your Facebook page. And, the charts there will show you what’s performed well.

You can go back to those posts and reshare them or copy and paste them to schedule the post again.

Your insights will show you what your community is actually reacting to.

 

3. Schedule Time In Your Calendar

Schedule time in your schedule like you would have pets.

I know that many of you would never actually miss out on a dog walk.

Let’s make social media a priority.

That can be 10 or 15 minutes a day, every other day, once a week, something, but if you aren’t scheduling it in like something that you absolutely need to do, it’s going to be really hard to show up on social media when you feel like you don’t have any of the time.

via GIPHY

 

4. Use Social Media Scheduling Software

Number four is to use scheduling software.

There are software programs like:

The one that I really love is Agora Pulse because it is like the Lamborghini of social sharing.

One of the best features is social listening, which means anytime anyone says your name, your company’s name, or maybe your area and name, you get an alert for in your Agora Pulse.

Now, I do not suggest that you actually allow Agora pulse to give you notifications in your email, because that can get a little overwhelming.

Sometimes, people say I don’t want to use scheduling software, because it won’t show up on social media. And, that just is not the case.

I have scientific evidence that shows that posting from a third party platform does not actually make it not get seen. I think there was a time like two years ago when that happened, but not now.

If it makes you feel better, you can use Facebook’s native scheduler.

While you can automate the scheduling, you cannot automate engagement. You really do want to just check-in and try to talk with people.

 

5. Hire Someone For The Creative And The Strategy

Now, the fifth and the very last one is going to be to hire someone for the creative and the strategy.

This is a more expensive option, but it ensures that the job gets done.

You can create the graphics and then let the other person schedule them. Sometimes the problem with this is that they don’t know when to post it or what to say.

 

Conclusion

To recap, here are the five strategies to show up on social media we discussed:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

But how do you actually come up with the stuff, right? How do you come up with ideas when your brain is just like wants to explode?

You’ve got:

  • So much stuff going on
  • So many different projects
  • Clients calling
  • Employees asking you questions
  • Your kid tugging on you
  • Your husband or wife wondering what’s for dinner tonight,
  • To pick up the kid pick up from school

Right?

Better Marketing with Bella

So the last thing that most of us as business owners have is the ability and the time to be creative.

This is where Better Marketing With Bella comes in.

We only open up the doors twice a year and it’s coming up.

Here’s our process for new people joining:

  1. People already in the program have the option to join again
  2. We ask our waitlist if they’re interested
  3. We open the program up to the public

You can join the waitlist here.

See you inside the program!

Streamline processes

How 5 Experts Streamline Their Social Media Process

My social media process is always evolving and it has come a long way.

I am constantly evaluating what is working, what isn’t, and where I can streamline my system or create processes. This is necessary for any business owner who is on social media.

Depending on the talent you have working for you, the depth of the process, and the ever-changing algorithms, things that worked last year probably won’t work this year.

I’m sharing how my process has evolved, along with how some other leading social media ladies streamline their processes. You are going to see many different ways to do this, proving there’s no one right way.

It’s important to figure out what works best for you!

 

Streamline processes

 

How Streamlining My Social Media Has Evolved

In the early days, I was publishing two blogs a week. I simply started answering all of your questions and followed the Big 5 Formula for the most important keywords that I wanted to rank for.

 

In the Beginning

I’d meet with my local virtual assistant at the time and tell her the topics I wanted to write along with a verbal outline that she typed out. I would talk about the points with her and then she’d massage them out.

To complete it, she’d follow my instructions on SEO — which was basically to get the Yoast plugin all green, add pictures, and schedule it to post.

As things evolved, I backed off to one blog a week, then two a month.

We answered so many questions and published about 300 blog posts together but I felt like I needed to take the foot off the gas. I felt like we were reactively producing content instead of strategically.

During this time, my friend Mike Alton published this awesome article, “How To Create 26 Pieces of Content From a Facebook Live”. I instantly created a spreadsheet because I wanted to do all the things but quickly realized that it would be tough to delegate.

Instead, I selected some of the things and focused on those.

 

What Our Social Media Process Looks Like

We created a streamlined process where every blog had a list of things that needed to be complete like:

  • Featured image
  • All images having proper alt tags
  • Yoast being all green
  • Checking how to show up on social media
  • Adding links back to the rest of the website
  • Breaking up paragraphs
  • Creating the graphics
  • And lots of other little things

We also created a process for our Facebook Lives that included things like:

  • Get captions from Rev.com
  • Create the title and description that will show up on Google
  • Trim the beginning of the video if needed
  • Boost post after 24-48 hours to certain audiences

It all came down to getting a specific process written out that anyone could follow.

 

Streamline social media

 

3 Tools That Kelly Noble Mirabella Can’t Live Without to Streamline Her Social Media

There are many ways to streamline processes, so let’s take a look at what Kelly Noble Mirabella, the official trainer for Many Chat, uses as her top three tools to help streamline her social media efforts.

Here’s what Kelly had to say…

As someone who has spent 12 years of her life in social media marketing, I have seen the importance of having a good foundation in processes.

The right processes can save you time, help you be more consistent, and provide better content and services for your followers, prospects, and clients.

I have a lot of tools that I use to help me stay on top of the various activities I am always participating in, but when it comes to social media processes there are 3 main tools I can’t live without:

  1. Google calendar
  2. Trello
  3. AgoraPulse

Let’s explore these a little more!

 

1. Google Calendar

As a busy entrepreneur and mother of two young children, I live by the calendar.

If it is not on my calendar it simply does not happen.

In terms of social media processes, I use my Google calendar to schedule out blocks of time where I work on content development and research. This ensures, much like my time at the gym, that I make time to do the task at hand.

I even take it a step further and have calendars and shared calendars for all the pieces of my life. 

 

2. Trello

I create a LOT of content.

From the social media posts that I create for clients, to the YouTube videos, blogs, and social posts I create for myself.

I am ALWAYS creating.

Trello is the perfect place for me to stay organized in my content and ideas. Generally speaking, I use Trello for three main reasons:

  1. Streamline: I am able to layout ideas and organize those ideas into various content blocks and categories and visually see everything that I have bouncing around in my head. I use Trello for storyboarding for every new client strategy, large scale project launches like courses and new podcast concepts, as well as capturing all my content ideas for future podcast episodes, videos and the like. As a visual person, this process is super important.
  2. To-Do: I use my Trello board as a todo list for content creation. I will take a content piece from idea to in process to completed and in many chases to posted in my Trello board.
  3. Collaboration: Trello can be integrated with “Power-Ups” which allow you to add integrations like Asana, Google Calendar, Appear.in, Evernote, and so many more to help you collaborate with clients, teams, or other businesses.

I use Trello to collaborate with Bella about a podcast idea we have been considering. It is a great way to have everyone stay organized and on the same page.

 

3. AgoraPulse

AgoraPulse is my secret weapon in tackling my social media and coming off as a total rockstar. In fact, if I could only choose one tool out of the three mentioned, AgoraPulse would be the one I keep.

Most people know of AgoraPulse as a social media content scheduling tool, but it is SO much more.

Under the obvious uses of AgoraPulse lies even greater tools to help you stay organized and running like a well-oiled machine.

While social media scheduling helps me effectively batch and manage my social media content, and the brand monitoring lets me stay up on when people are talking about me online, and the reports keep me on track, it is the inbox zero that I love the most. 

Inbox zero is basically an inbox for each of your social channels that includes a section for your Private messages that are coming in, as well as mentions and comments you can respond to.

All in one handy place.

I am able to jump in, answer questions, give great customer service and impress the pants off of people in WAY less time than I was able to before I discovered the wonders of AgoraPulse.

As a YouTube creator, this has been an invaluable tool as YouTube does not make it easy to track comments and replies to my videos. The other day I was able to go in and knock out 15 comments in 5 minutes thanks to AgoraPulse. 

The important thing is when you are trying to manage your business, your clients, and social media you need good processes. Otherwise, you are like a clown juggling too many balls…One is bound to fall. 

 

Streamline processes

 

Here is How Jen Cole From Depict Media Streamlines Their Clients Social Media

Jen Cole is the co-owner of Depict Media, a company that helps businesses with their social media management.

Jen thought the most important programs are:

  1. Google Drive
  2. Canva
  3. AgoraPulse

Here’s what Jen had to say about these…

 

1. Google Drive

After meeting with the client and understanding their who, what, when, where, and why, we are then able to develop a content plan, which we usually do via shared Google Drive.

This way, the client has immediate access to everything that is being planned for them, and they can include any edits/comments that they have in the process. 

(Side note, this is how we deliver Better Marketing with Bella, too!) 

 

2. Canva

When it comes to event imagery, we appreciate the ease and consistency of Canva.

This tool is amazing because it allows us to nail down and keep a recognizable, branded aesthetic for the entire strategy. We’re specifically enjoying the new animated files that Canva has available. They add that little bit of eye-catching personality and let’s face it, video content is very hot! 

After batch-creating images/creative files for our clients, we then work on captioning each piece.

These captions are kept on a shared Google Doc, where clients can see the image/file that we are planning to use with the corresponding caption. This allows them to give feedback/approve content before we put it into our scheduling tool, AgoraPulse.

 

3. AgoraPulse

AgoraPulse is wonderful for scheduling content because you can create hashtag lists to attach to Instagram posts, you can edit posts before they go out, you get a clear preview of what the post will look like once it’s posted on your social channels, and it’s quite frankly user-friendly. 

We create/schedule posts a week at a time for our clients. 

After we put everything into Agorapulse to be scheduled, we also time block daily monitoring times to stay on top of questions, comments, and messages that are left on each social media channel.

We are able to monitor and respond to all of these things from within the AgoraPulse tool, which really helps simplify the entire process. 

Having a solid system in place truly helps to make it all happen the right way! 

 

Streamline with Agorapulse

 

How A Processes Expert Streamlines Her Social Media Efforts

Liz Illg is a system and process expert who has helped a dozen pet sitters get their business on paper just this summer alone.

She is a ninja when it comes to this stuff and here is what Liz had to say about the best way to streamline social media processes…

In today’s digital world, having a social media presence is not something you should do…it’s something every business needs.

Of course, with so many platforms to choose from, it can be quite overwhelming!

The key is knowing how to streamline your social media efforts so that you can focus on the bigger picture items for your business. Building out a process for creating content of your own will have a huge impact on your overall business.

Below are some helpful tips and tricks to get started:

  1. Create a content calendar
  2. Implement themes
  3. Use scheduling applications

And make sure to have fun with it!

 

1. Create a Content Calendar

I know what you’re thinking — who has the time to create a content calendar when I’m just trying to keep track of what day it is!?

However, creating a content calendar doesn’t have to be difficult; while it will take some time initially, it’ll totally be worth it!

The key is to decide how you’ll actually create the ‘calendar.’

I suggest using something as simple as a ‘Sheets’ document in Google Drive.

Then, figure out where you plan to post your content:

  • Will this content be posted on a blog?
  • Across various social media platforms like Twitter and Facebook?
  • Will you be posting photos on Instagram?

Knowing this in advance will save tons of time and effort!

Next, it’s time to actually FILL that calendar!

This is where the next tip comes in…

 

2. Implement Themes

Having themed content will help you to not only stay on track, but it’ll further engage your audience as well.

For example, if you own a pet business and it’s National Pet Safety Month, then create blog topics and posts relating to that. Of course, there are tons of other topics to post about.

You can share an industry statistic that your audience would be interested in learning about. Or post about what inspired you to start your business!

Highlight members of your team, promote an upcoming new product or service, and share photos of your workspace! People are often curious about how people set up their workspaces.

You can also post important tidbits from your company’s mission statement and core values. 

 

3. Use Scheduling Applications 

One of the easiest ways to streamline your social media efforts is to implement scheduling applications to help you out!

Worried you’re going to forget to post every day or simply don’t have the time to do so?

There’s an app for that!

From Hootsuite and Loomly to Buffer, TweetDeck, and more — you can input content ahead of time and schedule specific times and dates you’d like to post!

Scheduling applications are perfect for those who have ideas but keep forgetting to post until it’s so late in the day there’s no point. 

And remember…

Consistency is KEY!

If you’re going to use various social media platforms for your business, you must be consistent about it! From your brand messaging and profile photos to the number of times you post, etc.

There are plenty of factors to consider. 

 

Streamline scheduling

 

How a Top-Notch Graphics Designer and Software Founder Streamlines Her Process With Templates and Batches

Meet Annette.

She is the founder of Easil, one of the most incredible design tools out there that almost anyone can do. She is able to produce so much high-quality content that I needed to get the ways that she streamlines.

Here’s what she had to say…

Do you want to say goodbye to the stress of coming up with visual content weekly or daily? Creating effective, creative graphics isn’t just limited to professional graphic designers!

By implementing the following 3 tips into your content planning, you’ll save hours every week:

  1. Use templates
  2. Reuse and repurpose
  3. Batch your visual content creation

Let’s explore these in a little more detail!

 

1. Use Templates

Get a headstart on creating graphics by using a professionally designed template from a DIY Design Tool.

Using a template that has the foundations in place, and then customizing using your own fonts, colors and images can cut your creative time by half — or more!

As an extra benefit, if you’re design-challenged, your designs will also look more professional than if you started from scratch!

Hot tip: Browse through the template library each month and jot down templates that you like. This way you will have a starting point for the next month when you batch create!

 

2. Reuse and Repurpose

Maximize your reach by creating and scheduling different versions and sizes of your graphics.

Ensure your primary social network or content requirement is covered first, and then resize your graphics to use on other social media sites.

Keep in mind that square graphics can be used on Instagram, Facebook, and Twitter. A portrait version can be used for Pinterest, as well as stories on both Instagram and Facebook.

Pinterest loves fresh content, so while you’re in design mode and creating a Pin for your blog — make more than 1 version!

Change up the colors, fonts, and imagery so you have several versions on hand, and then schedule with a tool like Tailwind to plan out the variations to post over time.

Hot tip: With Easil, you can save your designs as Templates to easily reuse over time, or to share with your teammates.

 

3. Batch Your Visual Content Creation

Most importantly, do both of the above steps in batches!

Preferably monthly.

Put aside some time to learn the ins and outs of your design tool, and take advantage of features that can quickly lift your graphics from basic to scroll-stopping!

On your scheduled visual content creation day, aim to create all the memes, social posts, testimonials, quotes and promotions in one hit. Select suitable templates to apply to your content themes, modify the templates, and apply elements of your brand to them, where applicable.

Hot tip: Store your brand colors, fonts and assets in your DIY Design Tool so you can easily access them. Easil provides Brand Kit functionality that also allows you to share these assets, plus images, with teammates!

Once you have your graphics and content planned ahead for the month, you’ll find that fitting in the odd ad-hoc ‘of the moment’ post will actually be enjoyable!

 

 

Conclusion

Processes look different for everyone.

So, hopefully, you have seen that there are many ways to approach social media, but the most important thing IS TO HAVE A SYSTEM.

If you don’t, it just becomes an afterthought and it will not have consistency, good messaging, and visual appeal. It takes strategy and planning.

The good news is that you can batch this so you don’t have to deal with it every day. The only thing you really need to do is engage when people who engage with your posts.

Simple enough, right?

 

Have The Strategy and Planning Taken Care Of For You!

Another stellar option is to hire someone you trust to produce all of this for you. But it’s important that you look for someone who:

  • Uniquely understands your business and this industry
  • Understands how fast social media is changing and what is coming with the changes and when
  • Knows which types of content perform the best on social media at this current time so your business can benefit
  • Knows how to create engaging captions and content and when to post it

This might sound like a tall order and just trying to find the right person and not get burnt can take a long time. You are not a social media expert. You might not have the creativity or brainpower to think of, build, and execute all of this and I totally get it.

That’s why Better Marketing with Bella has taken care of all of this and the doors are closing soon. They won’t open again for another 6 months.

Here is what you could get every single month from January through June 2020:

  • Graphics
  • Emails
  • Vertical videos
  • Square videos
  • Cover videos
  • Gifs
  • IG stories
  • FB Stories
  • Captions
  • Learning Center

You also receive 4 group zoom coaching sessions and one 1:1 coaching call with Bella ($495 value)

Better Marketing with Bella

How To Use Email Marketing In Your Pet Sitting Business

Email marketing is something that a lot of business owners have an adverse reaction to. I hear a lot of the time they think they are bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path.

But why?

In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this?

One thing that I don’t see acknowledged is how much email marketing IS one of the only social platforms that you can still control. Although there are still algorithms involved, it is one of the best-producing ways that you can spend your marketing time.

Some people even feel like the email is interrupting their day or is just always spam.

That, my friend, is stinking thinking.

If you make them interesting, people are going to want to read.

Today, I want to break it down to show you how I use email marketing and how you can, too.

8 Ways I Use Email Marketing In My Business

Here’s a brief summary of the ways:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

 

If you would rather listen:

 


 

1. Give A Recap In A Weekly Email

There is no way everyone can possibly see or keep up to date on everything you do.

Even if you are lucky, only 15-25% will open your emails.

However, that’s more than you would have normally, so isn’t that a good sign?

At Jump Consulting, I publish a blog every other week, a podcast every week, and sometimes do a Facebook Live. I also always have something cooking on the back burner, too, and the weekly email is how I can do this.

Pet Sitters and dog walkers can do this, too, by telling people the situations they were able to help that week:

  • Cat sitting for someone whose grandmother passed away in another state
  • Walking the puppy that has too much energy
  • Helping to care for a dog during the schedule changes of a divorce

All of these examples help to humanize your business and show people how you are able to help your clients.

If you have any great IG or FB stories, or posts that got lots of interaction, or a local event coming up… these are all great to put into the newsletter too.

2. Directly Talk To My Readers (With A P.S. Section)

At the end of an email, you can always insert a P.S. section.

I do this when I usually ask questions. It is always interesting to see the replies I get. I often call the reader to action by asking them to hit reply and tell me something.

PS email

Because of this, I’m able to get the line of communication open to start chatting.

The P.S. can be powerful because most of the time we are reading on our phones and scanning the email. Not reading word for word. But where does the eye end?

You guessed it, on the P.S.

Another fun way to use the P.S. section is when you have a really long message and you put a short amount of text in the body, have your signature, and then a longer P.S.

For some reason, people are more willing to read the P.S. than the body of the message.

 

3. Segment My Audience

Another quick and fun way you might want to use your email is to segment your audience.

You might have seen me ask you a few times in the emails…

“Are you a starter? Builder? Scaler?”

email segment

 

This question has buttons attached where I ask you to press the one that matches.

My email marketing system then tags these people and we know just where they are in their business. It helps so I can send specific messages that will speak directly to their problems.

The way a pet sitter or dog walking company can do this is simply by asking…

“Do you have dogs and cats in your home? Dogs? Cats?”

Press which applies.

There, you can send dog-specific emails or cat-specific emails. After all, a cat client doesn’t want to hear about how you are looking for two more dogs to walk M-F, am I right?

 

4. Deliver Value

Emails are a great way to break the mold and send a quick message that is out of the ordinary.

How about…

“Meet me at the Fall Festival Sat 2 pm. Bring Fido! Let me know if you will be there” or something short and sweet like “Wondering where to get your Santa Paws pictures this December? Check out this list we made. Tailwags, COMPANY”

Short and sweet. It doesn’t have to be long, drawn-out with text boxes everywhere, and be boring and it shouldn’t talk at all about how great you are.

It should add value to their life.

 

5. Have You Get To Know Me

Emails are a great way to communicate your personality to your current pet sitting clients and your prospective ones.

For example, you may have certain traits or live your life in a certain way that identifies with people.

Maybe it’s your religion, ethnicity, favorite sports team, or favorite dog/cat breed.

The more that you can build a relationship with your audience, the more that they are worth to you. If you spend time getting to know your audience and allowing them to get to know you, then your bond will be strong.

The key is to be as personal as you can. That’s what people identify with.

6. Deliver Sales

Email is one of the best ways to communicate with your audience about the sales that you have.

Maybe you’re running a holiday discount. Or, offering a discount for first-time clients.

You can do that with email.

And, the delivery rate will be much higher than social media can provide.

Most business owners cite an email list as the reason why they’re successful — because the sales come from there.

 

7. Send Videos

Videos are a great way to interact with your audience!

I even have an introduction video in my email signature that explains who I am and why I’m in someone’s inbox.

Videos can be a great personalized touch for welcoming clients into your business. Or, even around the holiday season as a thank you for their business.

The videos don’t need to be perfect or sent to an editor. Simply show your personality and people will appreciate it!

send video in email

8. Own, Not Rent

Let’s have a quick chat about owning vs. renting your audience.

On social media, you don’t own your audience. If Facebook, Pinterest, or Instagram decided to shut down, then you wouldn’t be able to retain any of that traffic or exposure.

But, with your email list, you OWN them. 

You could take those people and continue to market to them regardless of what happens.

That’s the power of an email list and why you want to own your audience, not rent them.

 

Conclusion

In this article, we discussed the 8 reasons why I use email marketing in my business:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

Do you already do some of these with your emails? I’d love to hear it in the comments below.

Tell me how I can help you get more clients in your pet sitting business!

Are You Still Not Sure What To Write?

I get it. I mean after all the admin work, pet sitting work, social media work, who has time to sit down and think about something that would be interesting to your clients? Then write it, format it, get graphics, and send it out. Oie. Not another thing to do Bella!

I know, I know, I get it.

That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program. Rover is doing it weekly – how often are you doing it?

Save your space in line for our next enrollment here:
Better Marketing with Bella

How To Get Your Community To Know About Your Pet Sitting Business

One of the biggest challenges marketers (that’s you!) face is getting their community to know about their pet sitting business.

We don’t need the entire world to know about our services, just a saturation of those geographically the closest to us.  We need to get them so excited that they are the top of the mind when the need arises for themselves or their loved ones.

I specifically say excited because being known typically means that you have a certain emotion that is being evoked, which means people might not always remember exactly what you do, but they will always remember how you made them feel.

This is the secret sauce.

But how exactly can we become known to our community beyond the usual posting on Facebook, having a blog, a website, Instagram, and shaking hands and meeting other pet business professionals in the area?

This phenomenon is what is your brand saying about you when you are not there? Do you know? Or, not saying anything because people don’t know you can be just as bad.

What Do You Want To Be Known For?

Getting known has to do with getting clear on what you want to be known for. What makes your business unique? There are hundreds of businesses in your area that take care of pets and there are a lot of friends and family that can do it, too.

So, what really makes your business unique and different?

Often times this isn’t the facts or what you do, but it is the how you do it all that matters. That leaves the feeling that gets people talking.

Answering this question will be the key to your success.

Your Unique Competitive Advantage

If your brain is coming up blank I want you to take a minute and listen to this podcast episode when I had Jennifer Diepstraten on. She talked about quantum benefits and it was really enlightening to see how our businesses really were different.

I want you to try to think of 3 – 5 things that your competitors can’t say that you can.

Use these questions below to help you fill in the blanks:

Are you memorable for your:

  • Story?
  • Name?
  • Logo?
  • Operations?
  • Cost (high or low)?

Use this in all your marketing.

Talk about it at events. Make it apart of your unique story that no one else can tell. Mark Schafer is really good at this. He is the author of KNOWN — The handbook for building and unleashing your personal brand in the digital age.

He presented in the Mastermind and really pushed our beliefs on how exactly we were accomplishing this in our own marketing…

How we were going to stand out and actually hold space for the pet parents in our community to actually belong.

Check this out:

 

 

Pretty powerful, right?

That is the type of goodness we have in the Mastermind.

It was really eye-opening as to how to stop doing the same things that everyone else does and start doing the unique things in our own business marketing.

So How Can We Stand Out On Social Media To Be Known In Our Community?

Ah!

This is the million-dollar question, isn’t it?

I mean we know that 68% of Americans use Facebook. Oddly enough the same exact percentage also have pets according to the 2017-2018 National Pet Owners Survey

(Side note…I thought that was crazy that they are BOTH 68% when I was writing this article too! LOL) 

There is no doubting the fact that our clients are on Facebook. Instagram is close behind. They are the sister to Facebook and growing just as fast.

Did you know that over 70% of users are under 35 years of age? Do you also realize that the buying power of this segment is major with many waiting until much later in life to start a two-legged family so they are able to pour a lot of their discretionary income into their four-legged loved ones?

We have to know the latest trends in social media.

We have to know how to connect with others, but we also have to know how to get them to:

  • Reshare content
  • Spread it virally in their local community

Even though likes are going away on Instagram, (did you know that?) we can still show the social proof of the engagement of the people who actually stop their scroll long enough because they find us interesting or relevant enough to interact and respond to our posts.

The Value Of Being A Resource In Your Community

Do you want to be a drive-by or a destination in your community for the best pet sitting business?

Imagine being the first thought of pet resource in your community. I am talking about getting all the calls from people saying things like…

“I need something for my pet — I know you don’t provide it, but I thought you would know.”

This basically means they are thinking of you as the thought leader or expert in your town.

This is powerful.

This is top of the mind awareness. But if you have no unique presence, no professional presence online…

Then this is going to be pretty hard to accomplish.

We need to stand out on social media by having professional graphics, captivating captions, and reactive engagement with our communities.

 

Here is Exactly What You Can Be Posting Every Month To Be Known (And Shared) In Your Communities:

 

How to get your community to know about your pet sitting business

 

Here are my thoughts on ways to be seen in your local community:

  1. Facebook Lives and Blogs: Write two blogs that are meaningful and follow them up with a Facebook live (record the video to embed in the blog post)
  2. Professional Graphics: Post at least 8-10 professionally made graphics with an interesting description that reflect your branding, logo, and colors. The graphic is there to capture attention and the copy is there to engage the reader.
  3. Videos: Once a week, create a square video for Instagram and be sure to convert it to vertical for Facebook to have the most visibility across platforms. Be sure to keep it to a good time limit and not to overpower the message as an advertisement.
  4. Facebook Video Cover: To give an impression that you keep up with your marketing, are trustworthy, and up to date on all the new things, impress your viewers with a new Facebook video cover each month highlighting something relevant to the time of year.
  5. Email Marketing: Since Rover is sending emails out weekly, I highly suggest that you do yours at least twice a week. Make it about your clients, be relevant, use minimal design elements. The sole purpose of this is to elevate you as a thought leader. Even if they don’t open it.
  6. Instagram and Facebook Stories: The viewership of these two platforms is growing exponentially. Creating stories in real-time WITH professionally produced graphics that link together for a common message is powerful and underutilized. Not to mention, very much reusable as you build an arsenal.
  7. Thought Leaders: Follow social media thought leaders like Mari Smith, the Queen of Facebook and Jenn Herman, the world’s forefront blogger and author on Instagram to stay in the loop. They’re both my friends. 🙂 Follow them. Read every update.

 

Conclusion

If you do all of this, you will be well ahead of your competition and other pet sitting businesses in your area.

You will be perceived as a thought leader, someone who is on top of it all, and someone they can trust.

You will want to connect with other key influencers in your area and prompt them to share your hard work so you can be helpful to them and their brand, their communities, and of course expand your own.

Better Marketing with Bella

If any of this seems overwhelming, you can actually get all that is listed above and more for the lowest price ever offered via Better Marketing with Bella.

Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

 

Social Media

Episode 164: What To Post On Social Media When You Don’t Know What To Say

People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you’ve ever felt this way, don’t worry, you’re not alone. I’m sharing seven things you can do when you’re lost on what to share on your social media.

Biggest Takeaway You Don’t Want To Miss

Be inspiring to your community and think local. Are there events in your community that you can get involved with? Or another local business or person you can shout out on social media? Highlight your community and connections. You are the expert. You have put in all the time and have learned a lot. Share your knowledge you have. Also, tell stories to draw out the emotions of your viewer. People remember how you made them feel, not what you said. If you don’t have the time to prepare your posts or think of ideas, Better Marketing With Bella can help by providing graphics, videos, captions, hashtags, Instagram stories, and more. Everything you need to stay active on social media with your branding to market your business.

Show Highlights

  • How can you inspire others? [1:10]
  • How do you keep track of everything? [3:00]
  • What are some ways to be funny on social media? [4:55]
  • How can you leverage local events in your community? [5:55]
  • What are tips that you can share with your audience? [7:50]
  • Who can you feature or shout out on your social media? [9:40]
  • How can you tell a story on social media? [12:20]
  • What if you don’t have the time to do these things? [13:50]

 

Social Media

Links

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

    1. Click this link – Bella In Your Business
    2. Click on the ‘Subscribe’ button below the artwork
    3. Go to the ‘Ratings and Reviews’ section
    4. Click on ‘Write a Review’

Better Marketing with Bella - Social Media Solution

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Better Marketing with bella funny

7 Things To Say On Social Media When You Don’t Know What To Say

 

You are staring at the cursor. You have no idea what to say. All this pressure is mounting to try and be witty. To be different. Stand out and “stop the scroll” as they say. What the heck to do I do when I don’t know what to say or post on Social Media?” you wonder.

Folks, you are not alone. Many people don’t know what to say and it is why many pre plan their content or hire someone who makes a living at this to do it.

  • Do you start with a question?
  • Do you use emojis?
  • Do you use hashtags?
  • Tell a joke?
  • Tag people or businesses?
  • Do you write a short caption or a long description?

    How do we actually execute a really great post on social media?

 

It all starts by knowing what to say. You need to know who your audience is. What resonates with them. You should pretend like you are speaking to your perfect client or avatar, then it will make that darn cursor a little less threatening.

 

1. Be Inspired

Always be looking for inspiration. Follow people who you admire. Who add life to your business, are creative, or give you something to think about. Follow them on Instagram and Facebook put them in your lists so they come up on the regular. I love to follow

 

2. Keep a List

When you are inspired, it is important to have a way to recall what inspired you on a moments notice. This doesn’t mean wasting time trying to search for it or remember it. It means being crafty with your time and efficient.

On most social media apps, you are allowed to create a list. It is literally called a “list” on Twitter. On Instagram, you can save it and categorize it, and on Facebook, you can Save the post or video. You can also screenshot it and put it into a folder on your phone, or maybe if you are Ninja enough, email it to your Trello or Asana board to keep it all in one place.

facebook d]save list

Save Social Media
3. Be Funny

Is there something that you can take from your inspiration list above that was funny? Something that you can turn into a funny story? Maybe a pet did something? Maybe you thought of something? Whatever it is, and whenever it occoured you need to add it to the funny list so you have it when you need it.

Better Marketing with bella funny

4. Think Local

Are there events coming up in your local area that you can talk about? Perhaps there is a Fall Festival? Perhaps there are many? Perhaps that you can promote them all at once and talk about how since they are all outdoors, you can take your pets. Then you can follow up with tips and tricks on how to make it successful?

Are there places to have Santa Paws photos? Can you talk about that and tips for how to groom your dog, what to wear, how to act, where the best ones are, how to get them to look at the camera, etc?

Leverage the time of the year and things that are happening in your area.

5. Teach Tips

You are the expert. You have put in all the time and have learned a lot. Let’s brainstorm for a minute on just what you know that you could easily teach someone.

  • Do you know how to pill a cat?
  • Do you know how to train a dog to potty outside?
  • Do you have tips to train puppies?
  • How do you get a cat to warm up to you?
  • Know how to bake or freeze any fun treats for pets?
  • How do you give a treat to a dog without getting your thumb bit off?
  • Are there easy recipes you can use leftovers to make for your dog?
  • What’s the best way to get pet hair off the couch?

There is so much that you have in your head that I bet you didn’t even think about. Write it all out. Teach about it. Write about it. Go live. Make a graphic. Do something with all the knowledge in your pretty little head!

pet hair tip

6. Feature or Shout Out

This one is actually easy. Find someone doing something good and talk about them! It is that simple. This could be:

  • Someone who just left you a review: Copy and paste to social media.
  • Someone who just achieved something: Certification or training complete? (your staff? dog trainer?)
  • A local Veterinarian: Feature what makes them unique.
  • A local community: What you like about it and why they are pet-friendly.
  • A networking group: Maybe you are a member and want to share that you are a member and what you love about the group?

This is meant to highlight your community, connections, and others. It is interesting because you aren’t talking about you or your business. You are giving the impression that you are an active business owner who notices and connects with those around them. In addition to elevating those around you, it is an attractive read to your viewers.

7. Tell A Story

It is as simple as this:

  1. A beginning
  2. A middle
  3. An end

Think of the calls or emails you have received and the different situations that come at you. How were you able to come in and save the day? What is something that has happened with your staff where you have learned from it and maybe even created a policy from? What is something outlandish that not everyone would think that you encounter as a pet sitter and dog walker, but did, and lived to tell about it?

Telling stories is a great way to draw out the emotions of your viewer. People remember how you made them feel, not what you said.

 

Now How Do You Execute All Of This?

Funny you should think this. I gave you all the answers and now you have a new problem… Am I Right?

How do you actually put this all into play?

You don’t.

Wait — what?

Yeah, you allow my team and I to handle all of this for you Jan through June 2020 through Better Marketing with Bella.

Better Marketing with Bella

The World’s Best Designers

We have contracted with the worlds best designers.

I am not kidding.

They are the ones who create graphics and videos for major design companies. They know what works, what’s on trend, and will make you look like you have invested in the big time! All of the assets delivered to you each month are branded with your logo, colors, and fonts.

We have taken all the guesswork out of it for you.

It really can’t get any better than that.

But in all reality you know that my team and I aren’t a huge company so this program is limited to the number of people we can accept. Every year we always offer it to existing members first, then those on the waiting list. Most years, we don’t even go public with the offer so I highly suggest that if you are the slightest bit interests, get on the waitlist! 🙂 It will take you three minutes.
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(Shhhh! ok, good you are still following me…) I wanted this to only be for those who are really wanting to up their game in the design and social department of their business. But you must be the one who feels like they are so creatively brain dead, don’t have any time for anything else to do in their business, and wants a REALLY good deal… Here’s the real scoop: Those who are currently IN the Mastermind (or join by the end of the month) are the ones who are getting $97 off each MONTH for this program making the total cost only $350 a month. That is the LOWEST we have ever offered this program! We can do that because we have been doing it so long that we have finally gotten all our internal systems smoothed out so we are working smarter. It is also the MOST amount of material we have ever given out. So I am really happy to be able to lower the cost and increase the assets. Seriously, what is your hesitation? Go get in line now! If you have questions… you know where to get me: bella@jumpconsulting.net 

community

Episode 163: How To Get Your Community To Know About Your Pet Sitting Business

Picture this… there’s a huge gala going on in your community. Everyone is dressed to the nines and it’s a very high ticket event. There are local celebrities there and while at dinner they’re talking about their pets, imagine if your company’s name came up.

Here’s another example, you’re in a local Facebook group and someone is about to go on vacation, but they forgot to book a pet sitter until the last minute. They were so focused on creating a great trip and their normal pet sitter isn’t available. They ask the group who they use for pet care, wouldn’t it be amazing if your company came up overwhelmingly in the comments?

What would you do if your entire community knew about your pet sitting or dog walking services? How would that change the face of your business? Today, I want to talk to you all about how to get your community to know about your business.

Biggest Takeaway You Don’t Want To Miss

Getting known has to do with getting clear on what you want to be known for. Often times this isn’t the facts or what you do, but it is how you do it that matters. There is no doubting the fact that our clients are on Facebook. Instagram is close behind. You want to be the thought leader or expert in your community, but if you have no unique presence online it’s going to be hard to accomplish. Each month you should be writing blogs, creating graphics and videos, sending emails, sharing IG stories, and more. That might seem overwhelming, but Better Marketing With Bella can actually provide those things for your business with your branding, ready to post each month.

Show Highlights

  • What is one of the biggest challenges for you and your business? [4:40]
  • What sets you apart from your competitors? [6:15]
  • How can you stand out on social media? [8:30]
  • What should you be posting each month? [11:40]
  • How can you use Better Marketing With Bella to help? [17:20]

 

Community

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

    1. Click this link – Bella In Your Business
    2. Click on the ‘Subscribe’ button below the artwork
    3. Go to the ‘Ratings and Reviews’ section
    4. Click on ‘Write a Review’

Better Marketing With Bella

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marketing - hard work

Episode 162: 3 Problems with Marketing Your Pet Business

I’m coming to you today to talk about how you can solve the three biggest problems you have with marketing your pet business. I’ve found that marketing either comes naturally to you or you despise it. The ones that despise it are left lying awake at night wondering how to bring in more clients that they actually want. We all dream of having our business be the one that comes to mind in our local community when they think of pet care, but it’s really hard to get there.

Biggest Takeaway You Don’t Want To Miss

The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it. Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business. The lack of time to plan, resources to create, and creativity to produce something can lead you to share someone else’s content, which is only helping them, not you. Better Marketing With Bella can solve these challenges for your business by creating white-label videos and graphics with your branding, ready to post each month.

Show Highlights

  • What if you don’t have enough time? [4:45]
  • What resources go into marketing? [8:24]
  • How can you be creative when you’re burnt out? [12:10]
  • What if you had someone to help you? [16:00]
  • How can Better Marketing With Bella help you? [18:15]

 

Marketing

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

    1. Click this link – Bella In Your Business
    2. Click on the ‘Subscribe’ button below the artwork
    3. Go to the ‘Ratings and Reviews’ section
    4. Click on ‘Write a Review’

Better Marketing With Bella

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Marketing Problems

3 Problems Everyone Has With Marketing Their Pet Sitting Business

Marketing is something that either comes naturally to you or you despise. Have you ever had that moment where you’re lying awake at night wondering how to bring in more clients that you WANT? Or how to stop getting calls, texts, and emails from the clients that you don’t want?

You just hired a few incredible people and you don’t want them to lose interest (because we all know how hard it is to find great people) but you just don’t have any clients to give them.

Or you’re on the edge of working 100% in your business and want to hire but also doing a balancing act where you don’t give up all of your work. Your bills need to be paid, so you can’t give up your clients to the first person you hire. Things would be easier if you had a steady stream of clients coming in, or your name was everywhere in the community so that you had a bunch of new clients to give to your new hire.

You hope that when the residents in your town think about pet care… they think about your company.

Does any of this sound familiar?

That is the result we all dream of but honestly, it is really hard to get there.

marketing - hard work

The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it.

Can I get an Amen?!?!

I Don’t Have The Time To Market.

Your to-do list probably has a to-do list. You are running non-stop all day and you might be surviving off fast food, sugar, and caffeine. I see you. Busting your tail trying to hold it all together, wishing for the day when things weren’t so busy. Even when a day comes when you finally have a few hours to work on the business something happens. You have a mental breakdown, you don’t have the energy, or it just isn’t the day.

We all have 24 hours in a day yet there are people who are far more impactful. What do they have that I don’t? How can I make an impact like them? Maybe you’re wondering how these 7-figure companies that I talk about pull it off.

One 7-figure mama who I work with comes to mind. She lives at a dog kennel, runs a large dog walking business, homeschools her two sons, and takes regular vacations. I am in awe of her. The mental power it takes to accomplish all of that is inspiring.

But she doesn’t do it alone, she has teams that support her, the family, and the business. She also has incredible will power and determination to succeed! She could say she doesn’t have time to do everything but she makes the time.

I’m sure you could be checking something off of your to-do list now, but somehow you ended up here. 🙂 Maybe you feel like you haven’t spent all of your time well. You dream of having more time to learn something new, work on the business, or plan dinner.

Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business.

Marketing time and money

Marketing Uses Resources And Money.

In addition to taking a lot of time – marketing also isn’t cheap. When you think about how much an hour of your time is worth ($50? $100?) and how many hours you can put towards marketing, it is costing you a lot. Not only in time (for things like finding a designer and a scheduling software to help…) but also to fund the designer and the software to help streamline your efforts.

If you are like me when I used to have my pet sitting company of 14 years, you would binge on creating marketing materials and then go stale for a long time. It was only when you were feeling creative or found a designer that new materials were created. Then you might regret hiring the designer because there goes lots of money out the window. $500.00+ each time it seems.

Sometimes we are fortunate enough to have someone to help us schedule the marketing – but then that is all that they can do. They can’t create the campaigns and they don’t know how to do hashtag research. They take 3 times as long to do something that it would take you. It costs a lot of money to produce all the marketing efforts.

It Is Challenging To Be Creative When You Have No Brainpower.

You know exactly what I mean…. I hear it all the time “I am so burnt out” and you know what happens then? Good-bye all the cute marketing ideas you might have had to create a new program, event, design, etc.

When your brain isn’t functioning or you’re permanently running on cortisol and stress, there is nothing left to get creative and be inspired. Have you ever logged onto Facebook to see that it was “international dog day” and everyone is sharing pictures? Now you just feel down and out because you think “why didn’t I know it was national dog day?”

All these special days are starting to get out of control, don’t you think? BUT — it is a great talking point, and you are in the pet industry, so it does make sense for you to jump on the bandwagon.

Feeling the pressure to post something, and not having the time or software to create anything, you just end up sharing someone else’s “international dog day” content.

There. It’s done.

But is it really? The lack of time to plan, resources to create, and creativity to produce something have lead you to make the worst decision. Which is sharing someone else’s content, because it’s only helping them, not you.

Golf Clap. Bravo.

Gosh, This Is All Tough, Right?

Who the heck is looking out for you? Who is there to be creative for you? Know exactly what works in your dog walking or pet sitting business? Something where you don’t have to constantly be finding vendors, spending time mapping it all out and deciding when to post the content, or trying to figure out the best software to make things?

Oh, and then goes what? Instagram and Facebook changed their algorithm….. again!

I got news for you – it happens multiple times a year and just when you think you have “beat” the system, it changes. And now we are all back to square one.

But what if you had someone in your back pocket? Someone with their ear to the ground… breaking down every conference and announcement that Facebook and Instagram makes? Knowing some of the top marketers in the social media space? What if you knew someone who had a proven track record in generating hundreds of thousands of dollars from social media? What if I took all the guess work out for you – gave you videos, graphics, outlines, content calendars, coaching sessions, IG and FB stories, captions, cover videos, and so much more?

I’ve Got Your Back.

Did you know that I have a program called Better Marketing with Bella? Did you know that every. single. semester. the program changes because social media is always changing?

What worked on social media in January 2017 isn’t what is working right now.

Did you know that if you type “comment, share, or like” in your description, you will not be shown in the newsfeed? Do you know that in 2017 you could post a description and still be seen in the feed and now your best chance of being seen is video?

Do you know there is no one else in the industry creating white-label videos for people like you – who have pet sitting and dog walking businesses to use on their platforms? Videos that are interesting, don’t all look the same, and that have your colors, logo, and font on them? Yeah. It is huge!

Listen, for the lowest price EVER – we are opening the doors soon for Better Marketing with Bella. You can get one of the limited seats, but the doors will close soon and it won’t be an option until 2020 to join for the second half of the year.

Even if you are the tiniest bit interested, you should fill out the short application – this will be time well spent, with money that won’t break the bank, and creatives from professional designers that would cost you thousands of dollars a month if you wanted to hire them privately to just do your brand.

Better Marketing With Bella

Facebook Groups

Episode 160: How To Use Facebook Groups In Your Pet Sitting Business

What would you say if I told you I had a way for you to get in front of a lot of local clients? And that you could have a way to position yourself as an expert in your community? Well today I’m really excited to talk to you all about Facebook Groups!

We’ve talked about Facebook Groups two other times on Bella in Your Business. The first time was way back on Episode 42 with Maureen McCarthy and then again on Episode 110 with Erika Godwin, but today I’m actually going to take it to a higher level. Over the past year I have been flying around the country, and soon the UK, to speak on this very topic. I have been able to grace some pretty big stages and been called an expert on Facebook Groups so I thought that it was only fair to bring it to my audience.

Biggest Takeaway You Don’t Want To Miss

Your Facebook page is like your front yard, while your Facebook Group is your back yard. There’s a gate to get into your back yard, so it’s more private and it’s where you host a party, entertain your guests, and invite them to mingle. You want your group to Be The Destination by becoming an expert in your local community and connecting with other businesses in your community.

Show Highlights

  • What has Facebook said about Facebook Groups? [2:30]
  • What is the front yard and back yard analogy? [5:20]
  • How can your group Be The Destination? [9:15]
  • How do you create content for your Facebook Group? [13:05]
  • What questions should you ask people joining your group? [15:00]

Facebook Groups

Links

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Facebook Group - Mastermind

 

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instagram secrets

Episode 158: BEST OF BELLA: Instagram Secrets For Your Pet Business With Jenn Herman

Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book “Instagram For Business for Dummies” and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her.

instagram secrets

Show Highlights

  • Who Is Jenn Herman? [2:25]
  • Why Do I Need Instagram In MY Business? [4:30]
  • What Are The Different Ways Consumers Can Use Instagram? [6:55]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [10:25]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [13:10]
  • Should You Always Use A Location Tag? [17:25]
  • What Kind Of Strategies Can I Use For Hashtags? [18:25]
  • How Often Should You Post On Instagram? [26:20]
  • Why Should I Have A Kick-Butt Instagram Page? [29:20]

 

Original Show Notes

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

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Navigating Social Media

Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith

We’re taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

 

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Navigating social media Mari Smith

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]
  • How to FOCUS for success [7:45]
  • Creating meaningful relationships on Facebook [10:50]
  • New business skills that everyone needs [14:10]
  • Benefits of setting up Facebook Groups [16:30]
  • Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

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social selling

Episode 134: Social Selling In Your Pet Business With Rebekah Radice

Rebekah Radice is the founder of RadiantLA, a digital marketing training and development company, International Keynote Speaker, creator of the PREP Performance Method, and the author of, “Social Media Mastery: A Comprehensive Guide to Strategic Growth.”

With over 20 years of experience, Rebekah has trained thousands of growth-driven leaders on her PREP™ Performance Method.

Through this four-step process, entrepreneurs to enterprise get the skills, systems, and processes necessary to improve social media engagement, generate quality leads, turn conversations into conversions, and increase revenue.

 

social selling

Biggest Takeaway You Don’t Want To Miss

  • Being authentic on social media is more important than ever in order to use social selling to cultivate our audience. We can leverage social media to gain new clientele by telling stories and just sharing what goes on in our lives in the day-to-day. Social media might be the first place people find you, the last, or somewhere in between – but it is crucial nonetheless.

 

Show Highlights

  • What’s the difference between social media, social selling, & social networking? [2:30]
  • How can we use social media to create new customers? [10:00]
  • Do you think that social media for service-based businesses is a first-line or second-line of ‘attack’? [15:00]
  • What ONE social media site drives the most amount of traffic, generally? [19:30]
  • Where can our listeners find you online? [21:00]

 

social selling

 

Links

 

social selling

 

Special Offer

 Get your FREE download for The Social Selling Blueprint – The 4 Step Process To Using Social Selling Successfully In Your Business. Learn how to convert your social media audience into clicks, subscribers, and sales. Download here: https://rebekahradice.com/socialselling/

 

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jump & scale

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social media strategy

Episode 129: The Relationships Behind Social Media With Chris Strub

Chris Strub is the first person to use live-streaming and Snapchat in all 50 U.S. states. He’s also the author of 50 States, 100 Days: The Book, and is the CEO of I Am Here, LLC.

 

social media strategy

 

Biggest Takeaway You Don’t Want To Miss

  • Social media is more important now than ever and it truly is an aspect of your business that you don’t want to ignore or write off completely. It can help you make meaningful connections and engage your with your core audience in an authentic way. The biggest mistake that business owners make is that they post on social media because they feel like they have too. It’s important to be authentic and post relevant, quality content – otherwise people WILL see through it. Develop a strategy that you can commit to and see how it can take your business to new heights.

 

Show Highlights

  • Who is Chris Strub? [2:00]
  • Why should I incorporate a social media strategy into my business? [3:30]
  • What social media apps should pet sitting business owners be focusing on? [6:45]
  • How often should I be posting and engaging on social media? [11:30]
  • What do you say to people who think social media is a waste of time? [17:00]
  • Why do you prioritize attending live events? [19:45]

 

social media strategy

Special Offer

 

Link

 

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leveraging technology

Episode 118: Leveraging Technology in Social Media With Brian Fanzo

Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.

 

leveraging technology

 

 

Biggest Takeaway You Don’t Want To Miss

  • There’s a lot of noise in this world between the Internet, the 24-hour news cycles, and more. The best way to cut through the noise is to just press the damn button! It doesn’t have to be video or audio. It can be any one-to-one conversations in a public forum. This can extend to Facebook, Twitter, Instagram etc. to help build trust online and keeping that trust online (the hardest part!).

 

leveraging technology

Show Highlights

  • What is “press the damn button?” [2:20]
  • How do you lose trust from your online audience? [5:45]
  • What is the best way to build people’s trust and keep it? [6:45]
  • Tell us the name of your podcast and where can people listen? [9:00]
  • How can we get over trying to be perfect? [11:00]
  • What is upcycling? [17:00]
  • What’s the difference between recycling and upcycling? [19:00]
  • How can people find you online? [24:00]

 

Links

 

leveraging technology

 

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social proof

Episode 113: How Social Proof Can Help Increase Your Conversion Rate

Social proof can be an excellent way to establish trust and credibility for you and your pet sitting business. When we talk about social proof, we mean borrowing third-party influence to sway/persuade potential customers. Today, Erika & I will discuss the different types of social proof, the pro’s and con’s of each, and how you can use social proof to enhance your pet business!

Biggest Takeaways You Don’t Want To Miss

social proof

What Is Social Proof?

Social proof is borrowing third-party influence to sway/persuade potential customers. Some examples of social proof would be Bella’s endorsement on Barketing.co, testimonials on your website from influencers, or even a testimonial from someone who had the same problem as a prospective customer that you solved for them. Social proof helps consumers connect to your business at an emotional level as well as gain trust and confidence, which then helps them make a purchasing decision. Genuine reviews on native platforms are the best. If friends and family have used your services and tell people how trustworthy you are and how they had peace of mind while away, that’s money right there!

 

What Is Negative Social Proof?

Negative social proof is something you NEVER want to use. It means that you don’t publicly bash another company. Focus on your pro’s and not other companies’ cons. Focus on why you need a professional pet sitter instead of why you shouldn’t use a tech company (i.e. Rover or Wag!). Be positive! The negativity towards a competitor can actually be damaging to you.

 

Six Types Of Social Proof

 

1. Mini Case Studies 

This is when you tell a story that hits potential clients emotionally. Did you save someone’s house from a flood? Maybe you stopped a break-in? Did you go above and beyond? Do your daily dog walks keep dogs healthier? You’ll want to talk about the outcome the customer had with you and what the outcome would have been without your services. If you have facts to back it up, that’s even better! Mini case studies are an especially powerful tool for dog trainers.

 

2. Testimonials/Reviews.

This is when you ask your clients to reviews your services on websites such as Google, Facebook, and Yelp. Don’t be afraid to ask for reviews! A happy client will happily write you a review. Be sure to add a link to review websites in your thank you emails that you send out post-service. Use these reviews on your website and add them to your social media strategy (with the clients’ permission of course!). Be sure to use images when you’re posting on your website and to link to the original review to show it’s real. Feature your happy customers on your website. This can also display what type of pets you accept (and if you offer retail, this is a great tool!). You’ll never, ever want to use fake testimonials or review your own services. Use quotes that are short, specific about the value of your service/product, include a picture, and make sure they match your buyer personas!

 

social proof

 

3. Social Media 

When customers share your business with their Facebook friends or on Instagram, that is another form of social proof! Monitor and save all of this positive promotion (can you say free marketing!?). Encourage social proof on social media by posting photos of pets in your care and tagging/telling their pet parents. There’s a good chance they will share the photos so make sure you add your watermark! Encourage sharing. Other ways social media can serve as social proof is through a referral program, leveraging local Facebook groups, encouraging geotagging on Instagram, adding social sharing icons to your blog posts, and finding ambassadors that will recommend you to their friends, family, and groups on social media!

 

4. Trust Icons

Trust icons are a form of social proof that makes sense sometimes but not always. If you have special certifications, won an award, or were mentioned in a well-known publication, this can help boost social proof. Do you have recommendations from a trusted Vet, real estate agent, or divorce lawyer? Publish them and play it up to your advantage! Use quotes from influencers (that your customers know) about the importance of professional pet sitting. If you have any media mentions or even a celebrity client that endorses you, that could be huge. Try to think like your customer and ask yourself if it would influence your buying decision (i.e. Chamber of Commerce might not impact your decision but being certified in Pet CPR or being insurance and bonded just might!)

 

5. Data/Numbers/Facts 

A single number can be worth a thousand words. What makes you stand out? Have you walked over 100,000 dogs? That shows something – experience! More examples would be 25,000 tired dogs when parents get back from holiday vacations, being a top-ranked service for the past 10 years, an official service provider for the airport, or helping avoid euthanization of 153 dogs because you trained them from aggressive to pet-friendly.

 

6. Other Social Proof Ideas 

Promoting limited availability can be a great tool. Using language like “only a few spots left for the long weekend!” This shows you are an in-demand service and instantly increases your reputation. Waiting lists also make your service sound exclusive. You can also ask your clients to send post-service videos or photos to show a job well done (or change in behavior). Last but not least, use urgency, fear of missing out (FOMO), and time clickers for special offers

 

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  1. Click this link – Bella In Your Business
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web developer social media

Episode 74: Web Development & Social Media With Ian Anderson Gray

In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.

Here is what they chat about:

 

  • Biggest misconceptions about social media
  • The worst mistakes business owners make on Facebook & Instagram
  • Tips for maximizing your presence on Facebook, Instagram, and live video
  • Differences between web developers and web designers
  • What business owners should look for in a web developer

    social media

    Ian Anderson Gray – Seriously Social

 

Who Is Ian?


Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Special Gift:

As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/

 

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Episode 68: The COPE Method For Social Media With Perri Collins

“Stop dreaming and start doing.”

When it comes to using social media to explode your business, that’s Perri Collins’ mantra. But, it’s hard to stop dreaming until you actually know WHAT you need to be doing. That’s where Perri comes in. Listen in as Bella & Perri discuss:

  • What Perri loves most about social media

    Facebook marketing

    Perri Collins

  • Similarities & differences between doing social media for a university versus small businesses
  • The benefits and struggles of working with millenials
  • What is the COPE method?
  • How can you save time and resources in social media marketing?

Perri Collins designed her first website in 1999 and hasn’t stopped playing in the digital world since then. Perri started her digital career working in the media industry, so she has firsthand experience in how to maximize digital content to reach people. She has a degree in journalism and is currently a social media specialist at Arizona State University.

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Episode 60: Surefire Social Media Tactics For Pet Sitters With Calvin Wayman

On our 60th episode of Bella In Your Business, we have Calvin Wayman. He is a best-selling author, keynote speaker, and the CEO of a social media agency  called CobbsMedia designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media.   

social media

Calvin Wayman of CobbsMedia

He recently published his first book, which debuted on the Amazon top-100  called “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.”  To find out more about Calvin, visit him on his website: calvinwayman.com

Social media can be both daunting and overwhelming. There’s not only a variety of different platforms, but each of them have their own uses and strengths. It can be difficult knowing which platform is worth investing your time into, and even harder making that platform lucrative. Listen in as Calvin and Bella discuss:

  • The 4 C’s of social media
  • Things that EVERYBODY does wrong on social media
  • Instagram Vs. Facebook – which is better for pet sitters?
  • The impact Facebook Live can have in your business
  • Advice for managing your social media pages while saving your sanity!

As a gift to our audience, Calvin has a free downloadable offer for a social media makeover ($300 value!). Learn more about the offer here:  socialmediamakeover.org

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Episode 56: Defining Your Brand With Lain Ehmann

Description

On this episode Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.

communication business

Lain Ehmann

Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.

You will also learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them.

Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.

“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann

The next logical step in the process is helping customers see that you can solve the problems they have.  You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging.  Lain says that playing up your “secret sauce”, that unique niche that  you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.

They  also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.

Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.

About Lain

Lain is a bestselling author and communications strategist, who specializes in helping six- and seven- figure entrepreneurs uncover hidden profits and potential – FAST.  Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Links mentioned in this episode

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Bella in your business pet sitting podcast

Episode 54: The Power Of Telling Your Story

On this episode Bella spends time with Andrew O’Brien, Founder and CEO of The Publicity Guy.

public relations

Andrew O’Brien

They discuss:

  • Andrew’s compelling story.
  • How crucial it is for you to tell your story.
  • How to get your story out there.

Andrew is the founder and CEO of the Publicity Guy. They are on a mission to change the world of publicity. They don’t just want to get media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Media exposure can be so much more than “social proof,” and their team can show you how.

ThePublicityGuy.com

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bella in your business

Episode 48: Social Media & Faith In Your Business With Heather Heuman

On this episode Bella speaks with Heather Heuman,  CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the
Founder of Sweet Tea Social Marketing Academy.

social media pet sitting business

Heather Heuman

Bella and Heather discuss:

  • What social media can do for your business
  • What steps you should take to make social media work for you
  • What effects bringing her faith into her business had on it.
Heather is the CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the founder of Sweet Tea Social Marketing Academy. She is a social media speaker, strategist and trainer that specializes in helping Christian business owners and entrepreneurs, discover how to grow in today’s noisy social marketplace. Heather has corporate and locally-based client experience and enjoyed speaking at Social Media Marketing World earlier this year. She’s a proud wife and mother of three kiddos under 12 and is excited about her new podcast Business, Jesus and Sweet Tea is launching June 2017.

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Bella in your business pet sitting podcast

Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April

On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.

blogging SEO pet sitting business

Jen Phillips April

Specifically they discuss:

  • Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
  • The wide range of searches user are doing these days
  • How consistent blogging can affect your SEO
  • The importance of Facebook Live to attract customers.

Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.

Check out Jen’s free 5 day email course on “How To Gain MASSIVE Visibility with Facebook Live in Only 5 Minutes a Day — Even if You’ve Never “Done” Video Before.” 

You can find out more at www.jenphillipsapril.com

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Bella in your business pet sitting podcast

Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business

On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market.  Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.

They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.

She talks with Maureen about:

Facebook Groups In Your Pet Sitting Business

Maureen McCarthy

  • The Facebook group she started.
  • Why she started the group
  • How much work is involved
  • How successful it has been
  • How she got into doing videos

Her facebook page: https://www.facebook.com/IndianTrailPetSitter/

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Bella in your business pet sitting podcast

Episode 40: Positive Attitude & Opportunity With Tracie Hotchner

On this episode Bella spends time talking with Tracie Hotchner, author of The Dog Bible: Everything your dog wants you to know and The Cat Bible: Everything your cat expects you to know.

Pet Sitting Positive Attitude

Tracie Hotchner

Tracie is the host of 10 pet talk radio podcast shows on her own Radio Pet Lady network, including her NPR show “Dog Talk (and Kitties, too)”. She is also the founder of the NY Dog Film Festival which she travels with around the country after an annual premiere in NYC in November.

Bella and Tracie discuss how Tracie’s successes came about and the importance of positive attitude and a willingness to step through open doors.

You can find out more about Tracie and listen to her shows at RadioPetLady.com.

You can find out more at the NY Dog Film Festival, including a list of cities it is coming to, at DogFilmFestival.com.

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Bella in your business pet sitting podcast

Episode 38: Branding & Content Marketing With George Thomas

On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion.  George also specializes in training people on HubSpot.

Content Marketing for pet sitting

George Thomas

George spent  15 years working in a traditional marketing agency to design and build websites and  other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.

George and Bella discuss branding. In particular, they talk about:

  • How to get started in video
  • How long videos should be
  • How often you should be putting out content
  • How to push your content in multiple formats
  • Changing your thinking to being a production company first.

To learn more about George, visit him at https://www.thesaleslion.com/meet-the-sales-lion/meet-george/

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Episode 36: They Ask, You Answer with Marcus Sheridan

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert.  He is the President of The Sales Lion and a Partner at River Pools and Spas.

business coaching

Marcus Sheridan, The Sales Lion

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face to face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

Masable rates it as the #1 Business book and the New York Times calls Marcus

You can find out more about Marcus at https://www.thesaleslion.com.

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Episode 35: Identifying and Overcoming Challenges As A Small Business Owner

On this episode of “Bella in Your Business” Bella spends time with Heather Dopson, Community Builder at GoDaddy.

Pet Sitters Overcoming Challenges

Heather Dopson, Community Builder at GoDaddy

Heather has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As a Community Builder at GoDaddy, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y.

They discuss:

  • How Heather got to this position of Community Builder
  • Some challenges she sees happen in small businesses and freelance communities
  • How small business should owners determine what they work on themselves or what they outsource/delegate
  • The biggest opportunities she sees people overlook when it comes to driving awareness and driving revenue
  • “Beyond the Domain” a Facebook live series of videos she is doing for GoDaddy.

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