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leveraging technology

Episode 118: Leveraging Technology in Social Media With Brian Fanzo

Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.

 

leveraging technology

 

 

Biggest Takeaway You Don’t Want To Miss

  • There’s a lot of noise in this world between the Internet, the 24-hour news cycles, and more. The best way to cut through the noise is to just press the damn button! It doesn’t have to be video or audio. It can be any one-to-one conversations in a public forum. This can extend to Facebook, Twitter, Instagram etc. to help build trust online and keeping that trust online (the hardest part!).

 

leveraging technology

Show Highlights

  • What is “press the damn button?” [2:20]
  • How do you lose trust from your online audience? [5:45]
  • What is the best way to build people’s trust and keep it? [6:45]
  • Tell us the name of your podcast and where can people listen? [9:00]
  • How can we get over trying to be perfect? [11:00]
  • What is upcycling? [17:00]
  • What’s the difference between recycling and upcycling? [19:00]
  • How can people find you online? [24:00]

 

Links

 

leveraging technology

 

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social proof

Episode 113: How Social Proof Can Help Increase Your Conversion Rate

Social proof can be an excellent way to establish trust and credibility for you and your pet sitting business. When we talk about social proof, we mean borrowing third-party influence to sway/persuade potential customers. Today, Erika & I will discuss the different types of social proof, the pro’s and con’s of each, and how you can use social proof to enhance your pet business!

Biggest Takeaways You Don’t Want To Miss

social proof

What Is Social Proof?

Social proof is borrowing third-party influence to sway/persuade potential customers. Some examples of social proof would be Bella’s endorsement on Barketing.co, testimonials on your website from influencers, or even a testimonial from someone who had the same problem as a prospective customer that you solved for them. Social proof helps consumers connect to your business at an emotional level as well as gain trust and confidence, which then helps them make a purchasing decision. Genuine reviews on native platforms are the best. If friends and family have used your services and tell people how trustworthy you are and how they had peace of mind while away, that’s money right there!

 

What Is Negative Social Proof?

Negative social proof is something you NEVER want to use. It means that you don’t publicly bash another company. Focus on your pro’s and not other companies’ cons. Focus on why you need a professional pet sitter instead of why you shouldn’t use a tech company (i.e. Rover or Wag!). Be positive! The negativity towards a competitor can actually be damaging to you.

 

Six Types Of Social Proof

 

1. Mini Case Studies 

This is when you tell a story that hits potential clients emotionally. Did you save someone’s house from a flood? Maybe you stopped a break-in? Did you go above and beyond? Do your daily dog walks keep dogs healthier? You’ll want to talk about the outcome the customer had with you and what the outcome would have been without your services. If you have facts to back it up, that’s even better! Mini case studies are an especially powerful tool for dog trainers.

 

2. Testimonials/Reviews.

This is when you ask your clients to reviews your services on websites such as Google, Facebook, and Yelp. Don’t be afraid to ask for reviews! A happy client will happily write you a review. Be sure to add a link to review websites in your thank you emails that you send out post-service. Use these reviews on your website and add them to your social media strategy (with the clients’ permission of course!). Be sure to use images when you’re posting on your website and to link to the original review to show it’s real. Feature your happy customers on your website. This can also display what type of pets you accept (and if you offer retail, this is a great tool!). You’ll never, ever want to use fake testimonials or review your own services. Use quotes that are short, specific about the value of your service/product, include a picture, and make sure they match your buyer personas!

 

social proof

 

3. Social Media 

When customers share your business with their Facebook friends or on Instagram, that is another form of social proof! Monitor and save all of this positive promotion (can you say free marketing!?). Encourage social proof on social media by posting photos of pets in your care and tagging/telling their pet parents. There’s a good chance they will share the photos so make sure you add your watermark! Encourage sharing. Other ways social media can serve as social proof is through a referral program, leveraging local Facebook groups, encouraging geotagging on Instagram, adding social sharing icons to your blog posts, and finding ambassadors that will recommend you to their friends, family, and groups on social media!

 

4. Trust Icons

Trust icons are a form of social proof that makes sense sometimes but not always. If you have special certifications, won an award, or were mentioned in a well-known publication, this can help boost social proof. Do you have recommendations from a trusted Vet, real estate agent, or divorce lawyer? Publish them and play it up to your advantage! Use quotes from influencers (that your customers know) about the importance of professional pet sitting. If you have any media mentions or even a celebrity client that endorses you, that could be huge. Try to think like your customer and ask yourself if it would influence your buying decision (i.e. Chamber of Commerce might not impact your decision but being certified in Pet CPR or being insurance and bonded just might!)

 

5. Data/Numbers/Facts 

A single number can be worth a thousand words. What makes you stand out? Have you walked over 100,000 dogs? That shows something – experience! More examples would be 25,000 tired dogs when parents get back from holiday vacations, being a top-ranked service for the past 10 years, an official service provider for the airport, or helping avoid euthanization of 153 dogs because you trained them from aggressive to pet-friendly.

 

6. Other Social Proof Ideas 

Promoting limited availability can be a great tool. Using language like “only a few spots left for the long weekend!” This shows you are an in-demand service and instantly increases your reputation. Waiting lists also make your service sound exclusive. You can also ask your clients to send post-service videos or photos to show a job well done (or change in behavior). Last but not least, use urgency, fear of missing out (FOMO), and time clickers for special offers

 

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  2. Click on the ‘Subscribe’ button below the artwork
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web developer social media

Episode 74: Web Development & Social Media With Ian Anderson Gray

In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.

Here is what they chat about:

 

  • Biggest misconceptions about social media
  • The worst mistakes business owners make on Facebook & Instagram
  • Tips for maximizing your presence on Facebook, Instagram, and live video
  • Differences between web developers and web designers
  • What business owners should look for in a web developer

    social media

    Ian Anderson Gray – Seriously Social

 

Who Is Ian?


Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Special Gift:

As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/

 

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Episode 68: The COPE Method For Social Media With Perri Collins

“Stop dreaming and start doing.”

When it comes to using social media to explode your business, that’s Perri Collins’ mantra. But, it’s hard to stop dreaming until you actually know WHAT you need to be doing. That’s where Perri comes in. Listen in as Bella & Perri discuss:

  • What Perri loves most about social media

    Facebook marketing

    Perri Collins

  • Similarities & differences between doing social media for a university versus small businesses
  • The benefits and struggles of working with millenials
  • What is the COPE method?
  • How can you save time and resources in social media marketing?

Perri Collins designed her first website in 1999 and hasn’t stopped playing in the digital world since then. Perri started her digital career working in the media industry, so she has firsthand experience in how to maximize digital content to reach people. She has a degree in journalism and is currently a social media specialist at Arizona State University.

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Episode 60: Surefire Social Media Tactics For Pet Sitters With Calvin Wayman

On our 60th episode of Bella In Your Business, we have Calvin Wayman. He is a best-selling author, keynote speaker, and the CEO of a social media agency  called CobbsMedia designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media.   

social media

Calvin Wayman of CobbsMedia

He recently published his first book, which debuted on the Amazon top-100  called “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.”  To find out more about Calvin, visit him on his website: calvinwayman.com

Social media can be both daunting and overwhelming. There’s not only a variety of different platforms, but each of them have their own uses and strengths. It can be difficult knowing which platform is worth investing your time into, and even harder making that platform lucrative. Listen in as Calvin and Bella discuss:

  • The 4 C’s of social media
  • Things that EVERYBODY does wrong on social media
  • Instagram Vs. Facebook – which is better for pet sitters?
  • The impact Facebook Live can have in your business
  • Advice for managing your social media pages while saving your sanity!

As a gift to our audience, Calvin has a free downloadable offer for a social media makeover ($300 value!). Learn more about the offer here:  socialmediamakeover.org

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Episode 56: Defining Your Brand With Lain Ehmann

Description

On this episode Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.

communication business

Lain Ehmann

Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.

You will also learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them.

Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.

“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann

The next logical step in the process is helping customers see that you can solve the problems they have.  You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging.  Lain says that playing up your “secret sauce”, that unique niche that  you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.

They  also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.

Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.

About Lain

Lain is a bestselling author and communications strategist, who specializes in helping six- and seven- figure entrepreneurs uncover hidden profits and potential – FAST.  Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Links mentioned in this episode

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Episode 54: The Power Of Telling Your Story

On this episode Bella spends time with Andrew O’Brien, Founder and CEO of The Publicity Guy.

public relations

Andrew O’Brien

They discuss:

  • Andrew’s compelling story.
  • How crucial it is for you to tell your story.
  • How to get your story out there.

Andrew is the founder and CEO of the Publicity Guy. They are on a mission to change the world of publicity. They don’t just want to get media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Media exposure can be so much more than “social proof,” and their team can show you how.

ThePublicityGuy.com

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bella in your business

Episode 48: Social Media & Faith In Your Business With Heather Heuman

On this episode Bella speaks with Heather Heuman,  CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the
Founder of Sweet Tea Social Marketing Academy.

social media pet sitting business

Heather Heuman

Bella and Heather discuss:

  • What social media can do for your business
  • What steps you should take to make social media work for you
  • What effects bringing her faith into her business had on it.
Heather is the CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the founder of Sweet Tea Social Marketing Academy. She is a social media speaker, strategist and trainer that specializes in helping Christian business owners and entrepreneurs, discover how to grow in today’s noisy social marketplace. Heather has corporate and locally-based client experience and enjoyed speaking at Social Media Marketing World earlier this year. She’s a proud wife and mother of three kiddos under 12 and is excited about her new podcast Business, Jesus and Sweet Tea is launching June 2017.

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Bella in your business pet sitting podcast

Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April

On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.

blogging SEO pet sitting business

Jen Phillips April

Specifically they discuss:

  • Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
  • The wide range of searches user are doing these days
  • How consistent blogging can affect your SEO
  • The importance of Facebook Live to attract customers.

Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.

Check out Jen’s free 5 day email course on “How To Gain MASSIVE Visibility with Facebook Live in Only 5 Minutes a Day — Even if You’ve Never “Done” Video Before.” 

You can find out more at www.jenphillipsapril.com

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Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business

On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market.  Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.

They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.

She talks with Maureen about:

Facebook Groups In Your Pet Sitting Business

Maureen McCarthy

  • The Facebook group she started.
  • Why she started the group
  • How much work is involved
  • How successful it has been
  • How she got into doing videos

Her facebook page: https://www.facebook.com/IndianTrailPetSitter/

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Episode 40: Positive Attitude & Opportunity With Tracie Hotchner

On this episode Bella spends time talking with Tracie Hotchner, author of The Dog Bible: Everything your dog wants you to know and The Cat Bible: Everything your cat expects you to know.

Pet Sitting Positive Attitude

Tracie Hotchner

Tracie is the host of 10 pet talk radio podcast shows on her own Radio Pet Lady network, including her NPR show “Dog Talk (and Kitties, too)”. She is also the founder of the NY Dog Film Festival which she travels with around the country after an annual premiere in NYC in November.

Bella and Tracie discuss how Tracie’s successes came about and the importance of positive attitude and a willingness to step through open doors.

You can find out more about Tracie and listen to her shows at RadioPetLady.com.

You can find out more at the NY Dog Film Festival, including a list of cities it is coming to, at DogFilmFestival.com.

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Bella in your business pet sitting podcast

Episode 38: Branding & Content Marketing With George Thomas

On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion.  George also specializes in training people on HubSpot.

Content Marketing for pet sitting

George Thomas

George spent  15 years working in a traditional marketing agency to design and build websites and  other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.

George and Bella discuss branding. In particular, they talk about:

  • How to get started in video
  • How long videos should be
  • How often you should be putting out content
  • How to push your content in multiple formats
  • Changing your thinking to being a production company first.

To learn more about George, visit him at https://www.thesaleslion.com/meet-the-sales-lion/meet-george/

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Episode 36: They Ask, You Answer with Marcus Sheridan

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert.  He is the President of The Sales Lion and a Partner at River Pools and Spas.

business coaching

Marcus Sheridan, The Sales Lion

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face to face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

Masable rates it as the #1 Business book and the New York Times calls Marcus

You can find out more about Marcus at https://www.thesaleslion.com.

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Episode 35: Identifying and Overcoming Challenges As A Small Business Owner

On this episode of “Bella in Your Business” Bella spends time with Heather Dopson, Community Builder at GoDaddy.

Pet Sitters Overcoming Challenges

Heather Dopson, Community Builder at GoDaddy

Heather has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As a Community Builder at GoDaddy, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y.

They discuss:

  • How Heather got to this position of Community Builder
  • Some challenges she sees happen in small businesses and freelance communities
  • How small business should owners determine what they work on themselves or what they outsource/delegate
  • The biggest opportunities she sees people overlook when it comes to driving awareness and driving revenue
  • “Beyond the Domain” a Facebook live series of videos she is doing for GoDaddy.

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Episode 34: “Click Here To Agree” Contracts, Sharing Client Photos, And Privacy Policies On Your Website.

On this episode Bella speaks with Sara F. Hawkins, an attorney who specializes in working with startups, entrepreneurs, marketing and advertising agencies, as well as major corporations where she regularly counsels clients on all aspects of federal and state marketing, advertising, sweepstakes and contests; international promotions; social media and internet law; copyright, trademark, and digital rights; as well as general business matters.

small business social media

Sara F. Hawkins

With a background in consumer product marketing compliance, Sara has worked with clients to create policies and procedures for engagement with agencies, celebrities, and influencers. Sara frequently speaks on legal topics related to influencer marketing; sweepstakes and contest promotions; as well as a host of digital, native, and mobile advertising and marketing topics. Since 1998, Sara has maintained her own firm in Phoenix, Arizona.

Bella and Sara discuss:

  • Where business owners can get photos from
  • Photo licenses and what they are
  • Who regulates photos and copyrights
  • How business owners can get clients to agree to share photos
  • Privacy policies
  • “Click to agree” agreements.

Here is the resource for my Deposit Photo deal 🙂
Sara can be reached at her website or Facebook

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Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social

In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.

Amy’s newly released book Vlog Like a Boss: How to Kill It Online with Video Blogging just launched on Jan 31st and just by listening to this episode, you might win a free copy.

Want to join our book club?

The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here

 

Amy Schmittauer

Amy Schmittauer

Amy Schmittauer  is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.  And let’s not forget she is Mama to an adorable Beagle named LUCY.

In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.

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Britt Alwerud

Episode 31: Types of Apps

In this episode of “Bella In Your Business”, Bella speaks with Britt Alwerud from Handlr.  They discuss  the top 9 apps they think are great for the Pet Sitting business.

The apps they discuss are:

Britt Alwerud

Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at britt@myhandlr.com. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.

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Episode 30: Proven Social Media Marketing Methods

Britney Young, Social Media Marketing Manager

Britney Young, Social Media Marketing Manager

In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.

They discuss:

  • What a social marketing manager does
  • The pros and cons of using automatic republishers like Meet Edgar
  • How often should you post
  • What should you be posting
  • What you should be doing with all of those pet pictures you post
  • Their favorite apps for doctoring up pictures
  • The differences in the social media channels and a good workflow for pushing one post through many of them.
  • Focusing your efforts on a few selected channels.
  • Knowing your audience and finding out what channel works best for them.Apps mentioned:
    – Canva
    – Abobe Spark
    – Pixaby

For more information about Britney Young, you can find her on LinkedIn at http://www.linkedin.com/in/britneynyoung/

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options-to-post-for-your-social-media

4 Ways To Post For Your Social Media Accounts

We all know that being a pet business owner isn’t only just about loving puppies and kitties. You have to fill so many different roles day in and day out. So when it comes to marketing and posting to your social media accounts, you’re thinking to yourself,

“how am I ever going to have time for this?”

Lucky for you, there a number of resources that can help you. They provide you with ways to schedule your marketing so that you’re not tied to your computer 24/7 waiting to post at those prime-time posting hours.

social media options

4 Ways to Post to Your Social Media Accounts

You Could Purchase Scheduling Software:


MeetEdgar and Hootsuite are two online programs that are in the business of granting you the gift of time. MeetEdgar’s basic plan is $79.00 a month and gives you all the tools to connect your social media accounts and schedule publishing. HootSuite’s set up gives you these same tools, but ranges from $9.99 to $99.00 a month. The final cost depends on the amount of  features you want, and the number of users on the account. HootSuite also offers a 30 day free trial here.

NOTE: You still need to come up with the content to post all of this!

 

You Could Hire a Company:


But what if you’re looking for something a little more hands on that helps you actually create the content? Another option is that you could hire a marketing firm, such as The Marketeering Group, that will manage your accounts and create content for you. But, you’re looking at a $400 price tag plus a $450 set up. Yikes!

 

You Could Hire An Individual:


What if you’re looking for a little more of one-on-one type of help? You could hire an individual marketing consultant, like Sandy Rowley, who will optimize all of your social media accounts. But again, we’re looking a premium fee of $399 a month.

Maybe now you’re saying to yourself, forget it! I’ll just do it myself, or hire a blogger to write for me. While that definitely helps your pocketbook, you have to consider the time it takes to produce effective content. It’s also important to think about that you may have to micromanage this blogger to make sure they give you what you want.

Social media marketing

 

The Pro’s and Con’s of Hiring Someone


PROS: Your social media is always current, up-to-date, and you don’t have to worry about it anymore. Awesome!

CONS: None of these programs, people, or companies have experience in the pet business industry. They are costly. They are relying on you for a lot of what to say and the meat of the content. 

For marketing to be successful, you must have four key ingredients: consistency, knowing the brand, understanding the industry, and relating to the consumer.

 


Better Marketing With Bella

15168845_1780693458863655_3036103147698174800_o
Better Marketing With Bella was created to solve all of these problems. Not only do you get access to an industry expert with a fresh marketing mind, your wallet will be practically thanking you! This program is the only one of its kind in the industry. made by a pet business owner, for pet business owners.

Only 7 businesses will be accepted into the program in order to ensure quality service. If you want to be apart of the action, make sure you go to here to get your name on the list before space fills up.

 

Episode 22: How To Get More PR For Your Pet Business

Susie Timm, President of Knife & Fork Media Group

Susie Timm, President of Knife & Fork Media Group

In this episode of “Bella In Your Business”, Bella spends time with Susie Timm,  President of Knife & Fork Media Group. Susie specializes in comprehensive public relations and marketing strategy in the gourmet food, restaurant and retail industries.

Gaining PR for your pet business can be wildly useful during the upcoming holidays, but if you get copies, you can also use it on your website and social media for months to come!

Bella and Susie discuss:

  • The importance of having a marketing and PR plan.
  • Creating interesting and useful event-based PR that then drive traffic and interest in your business.
  • How the “soft sell” approach works best when trying to get to exposure in mass media.
  • Some great ways to get yourself promoted on mass media.
  • Positioning yourself as an expert.
  • How great content drives traffic to your website.

You can find more information about Knife & Fork Media Group at KnifeAndForkMedia.com.

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Episode 21: How One Pet Lover Took Her Passion For Pets and United An Entire State with Woofalong

Darcy Graham, creator of WOOFALONG.COM

Darcy Graham, creator of WOOFALONG.COM

In this episode of “Bella In Your Business”, Bella talks with Darcy Graham,  creator of WOOFALONG.com. The site, which shows you the dog-friendly restaurants, stores, parks, trails and events in Colorado, was launched earlier this year and is already looking to expand.

Bella and Darcy discuss:

  • The frustration that was the impetus for the site.
  • How Darcy compiled the list of locations.
  • What types of publicity Darcy has managed to get for the site already and how she did it.
  • The engagements her site has gathered so far and how she has gotten it to grow.
  • Her extensive use of social media.
  • What she has planned for the upcoming version 2 of the site.
  • The plans for expansion to other cities.
  • The potential opportunities on WOOFALONG.COM for business owners.

You can find more information about WOOFALONG.COM at, where else, http://www.woofalong.com.

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Episode 18: How to Get More Pet Sitting and Dog Walking Clients

bella-pet-sitting-industry-podcast-album-cover

 

In this episode of “Bella In Your Business”, Bella is joined once again by Kate McQuillan from PawsomeMedia. They discuss the timeless question they always get, “How do I get more pet sitting and dog walking clients?”

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List All The Services You Offer On Your Website:


In order to get more pet sitting and dog walking clients, Bella notes that people search for many different terms. For instance, she says that  if you are dog groomer and you want to groom small dogs or even cats, make sure you list that. Someone looking to get a cat groomed likely won’t search for a dog groomer first. Make sure you are putting all the services you offer, along with descriptions, on your website. Kate notes you should really review your website periodically and make sure what you want out there is very clear.

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Promote Yourself On Facebook:

Kate mentions that people often get caught up sharing pet pics, memes and news, but should not forget to put out something everyday about what you do. Images, articles you have written and tips are all good ways to do that. Also, make sure you have filled out all the about sections in Facebook, especially the contact information. Also make  sure your banner clearly says what you do. Facebook pages get Googled and so having all of that information in there may actually help you show up more often in Google searches. For those who feel such promotion is too “salesy” Bella recommends you check out “Gary V” (Gary Vaynerchuk ) who has a book called Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. He writes that it is about giving value, value, value, and then a sale. Bella says it’s ok to keep sharing valuable items, but don’t forget the “right hook”!

Blog About What You Do:

Bella says to blog and talk about what you do. Discuss things like “How much does dog grooming cost?”, “Should I get my cat groomed?”, “How do I train my dog?”.  She says to take every question people ask you, use the exact question as the title of your blog post, and then answer it. She says it’s not only good for SEO (getting higher placement  in Google results), but also gives you an “arsenal” to use when people call with questions. Ask them for their email address and send them the blog post that answers that question. Kate points out that you also need to SHARE your blog post (see tip #2)! And don’t forget to reshare things you wrote months and years ago.  Keep sharing it for those who may not have seen it the first time. And revisit them periodically to “tidy” them up and make them more current.

Make Free Downloads For Your Site:

Kate suggests that you offer things on your site like free EBooks you create or checklists (like one on things to do before your next vacation), cleaning tips, etc. It doesn’t always have to be about the services you offer, just things that are useful to your customers.

Create and use “Bark Cards”

When you are out performing mobile services (grooming, pet sitting, dog walking) and you (dog) hear barking at a neighbor’s house, your worker can leave one of these bark cards. Bark cards are small postcards with a picture of a barking dog you get made up that say “BARK, BARK, BARK, BARK, BARK”. On the back leave the top half blank and on the bottom put your branding, list of services, and contact info. In the blank area, take a pen and write something like. “I think I heard a small dog and they were saying ‘Come groom me! Come groom me!’.  I was in the neighborhood and if you call me for more information I would like to offer you….” Bella says these cards are shocking and attention grabbing. They also target your demographic. Personalization in key with these cards.

 

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Email Marketing:

Kate said to make better use of the email addresses you have collected through newsletter sign ups, or people opting in to your free downloads. Send information periodically to ensure people remember who you are and what you offer.  Bella suggests it could be a “drip campaign” where you have a series of say 5 emails go out over a period of time or it could be a short periodic newsletter.  Kate notes that email is important because not everybody is on Facebook or checking out your website, but they may likely be checking email.

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Talk To Vets

Bella says a lot of pet business owners just walk into a vet’s office, drop their cards and leave.  More than likely the cards get dropped in the trash. So Bella recommends that you build a relationship with the vet’s office manager. People rarely ask the vet about pet sitting or grooming services, but they do ask the front office staff or call in with that kind of question.

Start A Facebook Group:

Kate says that you start a private Facebook group not to sell services but to allow customers and members of the group to get to know you personally.  Members get to know each other, build relationships, talk about pets, etc., and build a good community.

 

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Start A Dog Walking Club!

Bella says that by starting these clubs you will have a micro area of people all interested in the same thing. Do it with your existing customers to build up brand loyalty or expose them to other services you offer. You can encourage them to bring a friend. You could start one at an apartment complex and have the complex promote the club as an activity. Kate suggests you could combine that with the private Facebook group as well.

Create Competition

Kate recommends that you create competition events as they are a good way to get new clients. But do it right! Don’t just do a like and share campaign. Really plan it out.  Kate has more information about doing so in her online marketing academy which Bella says is awesome!

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What IS Social Media anyways? | Small Business Coaching

Danielle, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does social media all go together? and WHY do I need it for my business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

Basically it is broken down to these major components:

Website – Hosts everything!!!! It is like your PARENT and everything else You Tube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

FacebookPlace that has the LOUDEST voice that is calling kids into your home. Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) becasue of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter.

You Tube – Videos… makes you come to life, lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house becasue it “looks” cool!

TwitterIs for short conversations. Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, becasue your followers might see what you are posting and click on it, therefor going to your website. You can update twitter as much as you want during the day becasue they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg – Great information source again. This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Ok, so how does this all flow?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.

Why Do I Need Social Media In My Pet Sitting Business?

Bella, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does it all go together? and WHY do I need social media in my pet sitting business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

 

Creating The Flow Of Social Media In My Pet Sitting Business:

Your Website Hosts Everything!

It is like your PARENT and everything else YouTube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

fb-group

Facebook Has The Loudest Voice That Is Calling Kids Into Your Home

Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) because of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter. Consider creating some groups and doing FB Live on a weekly basis to help your strategy as well.

Youtube Videos Make You Come To Life!

Social media for your pet sitting business can really explode by creating videos and hosting them on Youtube. It lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house because it “looks” cool!

Short Conversations are for Twitter

Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, because your followers might see what you are posting and click on it, therefore going to your website. You can update twitter as much as you want during the day because they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg is a super information source!

This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Relaxing dog at the beach with flowers garland

How should you make it flow to help the social media for your pet sitting business?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.