I want you to reframe your mindset around social media.
What if, social media was not just another task on a to-do list, but actually a tool to be cherished? A way for you to engage and be involved in a number of different communities. Once we can view it through this lens, we can then begin to see exactly why we’re using social media and all the benefits it brings us.
Even still, you cannot possibly be active on every social network, every day. It’s just too much, even for the best of us.
Today, I want you to level up. We’re going to talk about each of the major social media platforms, how to prioritize which one(s) you’re going to focus on, and what your strategy will be on those platforms.
Still with me? Let’s JUMP in!
Separate personal from business
No matter which social media platforms you’re currently using, your first order of business is to separate your business profiles from your personal profiles. It’s important to have this boundary drawn to ensure you’re posting appropriate content to the appropriate major social networks.
That being said, what ARE the major social networks? We know there’s a lot of social media platforms outthere, but there’s really only six major ones:
They each have their own pros and cons. Using a particular network is an investment of your time. The more time you invest, the more success you will see come out of it. You’ll not only get better, but you’ll become more skilled at the nuances of the network, establish relationships with other users, and develop a richer history of activity.
By spending just 20 minutes a day (yup, that’s really all you need!), you’ll develop a foundation of success that you can build off of.
Before we determine which network we want to focus on, let’s consider them all.
The six major social media platforms
Facebook is the most popular and populous of the social networks. It’s also the most robust. You can create a business page, broadcast live video, create events, manage groups, run ads, and review analytics.
Any business can use Facebook to reach any audience.
Did you know YouTube has the second largest search engine, just behind Google? One thing to keep in mind is that it’s only video-driven content. To be on this platform, you’ll want to have consistent branding and post videos regularly. A cool feature is that you can even broadcast live video!
Everybody loves Instagram! You can share images, videos, broadcast live video through IGTV, and even post storytime content. Be sure to convert your Instagram profile to a business profile, if you have not done so already. That will help unlock so many more useful features, like analytics, that will help you grow your following.
Twitter is known as a highly conversational platform where most communication is through text, images, or videos. It’s uniquely suited towards resharing and replying to other user’s content. It’s also the most open and accessible social network. You can take advantage of highly complex searches, filters, save searches, and more.
LinkedIn is not what it used to be. Many people still of LinkedIn as a job-seeking platform, mostly for business professionals. But it’s really changed a lot over the years. I will say that this is the one platform where you will want to use your personal profile for professional use. This is because business profiles do not do as well on LinkedIn as individual profiles.
Lastly, we have Pinterest. Pinterest is thought of as the artsy, dreamy platform. It’s where people go to shape and craft their dreams, whether it’s creating a wardrobe, decorating a new space, or planning out the road trip of their dreams. Why not use it to help craft an experience with your business and brand as well?
Who doesn’t love free stuff? Click this link and type social media in the comments to receive Mike’s social media planner!
Create a profile on every social network
YUP – all of them.
Even if you’re not going to use it or rarely post.
It’s important to claim your business name so you have it in case you ever change your mind.
Then, the next step is to decide which of these networks are you going to prioritize. let’s consider the following questions:
- Where do you have an existing channel or following?
- If you have large following on Facebook or Instagram, this is a huge accomplishment! This tells you a great deal of where your audience is engaging with you. If it works, keep on doing it!
- Who is your target audience?
- Different social media platforms are going to have a different audience. For example, Instagram and Twitter typically have a younger following whereas Facebook & LinkedIn are often associated with an older generation. Who is your customer and where are they spending time on?
- Which platforms do you love and which do you hate?
- If you don’t like a certain platform, it’s going to be hard to convince yourself to use it, plain and simple. Maybe you hire a virtual assistant to manage it for you. But at the end of the day, it’s important that you LIKE the social media platform you plan on putting your effort into – you’ll be spending a great deal of time here!
- What type of content do you prefer?
- If you’re not super into taking photographs, maybe Instagram isn’t the best choice for your main platform. The idea is to pick a platform where you can post the type of content you prefer and that it feels enjoyable to you.
The bottom line: Your #1 social network is the one that you should spend the most time on. It’s the one you will create content specifically for. You can of course repurposed this content for other platforms, as needed. This platform is the one you’ll check at the beginning of the day, then at the end of the day, and probably a few times in between.
So, you’ve chosen your #1 platform – now what?
Time to talk strategy!
We looked at the different platforms, discussed the questions you need to consider to choose your number one platform, and now you’ve got it!
All you’re going to do is follow these three simple steps:
- Discuss: First, you’ll want to form meaningful discussions with your audience. It’s important not to just talk AT them. Pose questions that will drive engagement, and make your page a fun place to hang out!
- Inspire: As you start to gain some authority and credibility, its time to inspire your audience. Be a thought leader in your community, and a constant that people will look up to.
- Act: Now it’s time to make the sale! Very important you don’t just jump to this step, or your audience will tune you out. Here is where you can show your value, talk about what you do, and how you can be of benefit to your audience.
Another important note: video is the best performing content on all of the social networks, especially live video. Why? It’s a place where you can demonstrate authority, talk about your products, and offer an unparalleled opportunity to engage with your audience.
VIDEO IS THE BEST PERFORMING CONTENT ON ALL NETWORKS, ESPECIALLY LIVE VIDEO. DEMONSTRATE AUTHORITY
TALK ABOUT PRODUCTS
OFFER UNPARALLELED OPPORTUNITY TO ENGAGE W/ AUDIENCE.
Along with everything we talked about above, not only is it important to engage on social media, but it’s equally important to listen.
What do I mean by that? You can do this in two ways:
Social Monitoring is commenting on posts or replying to direct messages to people that are directly talking to you or your brand.
Social Listening is when you’re paying attention to posts where people on social may be talking about you, or your brand, in an indirect way. Maybe they’re even complaining about their experience? I hope not, but now that you’re clued in, you can certainly address it.
There’s no secret or hack to succeeding on social media. It really boils down to strategy, consistency, and time. Tools like AgoraPulse can help you get there.
What has been your biggest takeaway from the time you’ve spent on social media? I’d love to know. Let me know in the comments below!