Tag Archive for: social media marketing


Episode 117: Why You Should Attend Conferences Outside Your Industry

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing world – the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic documentary.




Biggest Takeaway You Don’t Want To Miss

  • If you’re in a business that involves interacting with customers face-to-face, then you know that there is something magical that happens in the human connection that cannot happen on social media. Although we have video and comments to allow interaction, but it’s not until you get around like-minded or relatable people that you find that extra level of energy, excitement, camaraderie, and community. When you come together in a small-group or large-group setting, so many valuable tangible and intangible outcomes can result.


Show Highlights

  • Who is Michael Stelzner & what is Social Media Examiner? [3:00]
  • How important has branding been to your company? [4:00]
  • What is your episodic documentary, The Journey, and why do you keep doing it? [7:30]
  • Why is connecting offline so important? [12:00]
  • What are some of the extra activities that happen at Social Media Marketing World? [14:00]
  • Where can we sign up for Social Media Marketing World? [26:00]



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Episode 68: The COPE Method For Social Media With Perri Collins

“Stop dreaming and start doing.”

When it comes to using social media to explode your business, that’s Perri Collins’ mantra. But, it’s hard to stop dreaming until you actually know WHAT you need to be doing. That’s where Perri comes in. Listen in as Bella & Perri discuss:

  • What Perri loves most about social media

    Facebook marketing

    Perri Collins

  • Similarities & differences between doing social media for a university versus small businesses
  • The benefits and struggles of working with millenials
  • What is the COPE method?
  • How can you save time and resources in social media marketing?

Perri Collins designed her first website in 1999 and hasn’t stopped playing in the digital world since then. Perri started her digital career working in the media industry, so she has firsthand experience in how to maximize digital content to reach people. She has a degree in journalism and is currently a social media specialist at Arizona State University.

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