Marketing is something that either comes naturally to you or you despise. Have you ever had that moment where you’re lying awake at night wondering how to bring in more clients than you WANT? Or how to stop getting calls, texts, and emails from the clients that you don’t want?
You just hired a few incredible people and you don’t want them to lose interest (because we all know how hard it is to find great people) but you just don’t have any clients to give them.
Or you’re on the edge of working 100% in your business and want to hire but also doing a balancing act where you don’t give up all of your work. Your bills need to be paid, so you can’t give up your clients to the first person you hire. Things would be easier if you had a steady stream of clients coming in, or your name was everywhere in the community so that you had a bunch of new clients to give to your new hire.
You hope that when the residents in your town think about pet care… they think about your company.
Does any of this sound familiar?
That is the result we all dream of but honestly, it is really hard to get there.
The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it.
Can I get an Amen?!?!
I Don’t Have The Time To Market.
Your to-do list probably has a to-do list. You are running non-stop all day and you might be surviving off fast food, sugar, and caffeine. I see you. Busting your tail trying to hold it all together, wishing for the day when things weren’t so busy. Even when a day comes when you finally have a few hours to work on the business something happens. You have a mental breakdown, you don’t have the energy, or it just isn’t the day.
We all have 24 hours in a day yet there are people who are far more impactful. What do they have that I don’t? How can I make an impact like them? Maybe you’re wondering how these 7-figure companies that I talk about pull it off.
One 7-figure mama who I work with comes to mind. She lives at a dog kennel, runs a large dog walking business, homeschools her two sons, and takes regular vacations. I am in awe of her. The mental power it takes to accomplish all of that is inspiring.
But she doesn’t do it alone, she has teams that support her, the family, and the business. She also has incredible willpower and determination to succeed! She could say she doesn’t have time to do everything but she makes the time.
I’m sure you could be checking something off of your to-do list now, but somehow you ended up here. 🙂 Maybe you feel like you haven’t spent all of your time well. You dream of having more time to learn something new, work on the business, or plan dinner.
Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business.
Marketing Uses Resources And Money.
In addition to taking a lot of time – marketing also isn’t cheap. When you think about how much an hour of your time is worth ($50? $100?) and how many hours you can put towards marketing, it is costing you a lot. Not only in time (for things like finding a designer and a scheduling software to help…) but also to fund the designer and the software to help streamline your efforts.
If you are like me when I used to have my pet sitting company of 14 years, you would binge on creating marketing materials and then go stale for a long time. It was only when you were feeling creative or found a designer that new materials were created. Then you might regret hiring the designer because there goes lots of money out the window. $500.00+ each time it seems.
Sometimes we are fortunate enough to have someone to help us schedule the marketing – but then that is all that they can do. They can’t create the campaigns and they don’t know how to do hashtag research. They take 3 times as long to do something that it would take you. It costs a lot of money to produce all the marketing efforts.
It Is Challenging To Be Creative When You Have No Brainpower.
You know exactly what I mean…. I hear it all the time “I am so burnt out” and you know what happens then? Good-bye, all the cute marketing ideas you might have had to create a new program, event, design, etc.
When your brain isn’t functioning or you’re permanently running on cortisol and stress, there is nothing left to get creative and be inspired. Have you ever logged onto Facebook to see that it was “international dog day” and everyone is sharing pictures? Now you just feel down and out because you think “why didn’t I know it was national dog day?”
All these special days are starting to get out of control, don’t you think? BUT — it is a great talking point, and you are in the pet industry, so it does make sense for you to jump on the bandwagon.
Feeling the pressure to post something, and not having the time or software to create anything, you just end up sharing someone else’s “international dog day” content.
There. It’s done.
But is it really? The lack of time to plan, resources to create, and creativity to produce something have to lead you to make the worst decision. Which is sharing someone else’s content, because it’s only helping them, not you.
Golf Clap. Bravo.
Gosh, This Is All Tough, Right?
Who the heck is looking out for you? Who is there to be creative for you? Know exactly what works in your dog walking or pet sitting business? Something where you don’t have to constantly be finding vendors, spending time mapping it all out and deciding when to post the content, or trying to figure out the best software to make things?
Oh, and then goes what? Instagram and Facebook changed their algorithm….. again!
I got news for you – it happens multiple times a year and just when you think you have “beat” the system, it changes. And now we are all back to square one.
But what if you had someone in your back pocket? Someone with their ear to the ground… breaking down every conference and announcement that Facebook and Instagram make? Knowing some of the top marketers in the social media space? What if you knew someone who had a proven track record in generating hundreds of thousands of dollars from social media? What if I took all the guesswork out for you – gave you videos, graphics, outlines, content calendars, coaching sessions, IG and FB stories, captions, cover videos, and so much more?
I’ve Got Your Back.
Did you know that I have a program called Better Marketing with Bella? Did you know that every. single. semester. the program changes because social media is always changing?
What worked on social media in January 2017 isn’t what is working right now.
Did you know that if you type “comment, share, or like” in your description, you will not be shown in the newsfeed? Do you know that in 2017 you could post a description and still be seen in the feed and now your best chance of being seen is video?
Do you know there is no one else in the industry creating white-label videos for people like you – who have pet sitting and dog walking businesses to use on their platforms? Videos that are interesting, don’t all look the same, and that have your colors, logo, and font on them? Yeah. It is huge!
Listen, we are opening the doors soon for Better Marketing with Bella. You can get one of the limited seats, but the doors will close soon and it won’t be an option until March 2022 to join for the second half of the year.
Even if you are the tiniest bit interested, you should fill out the short application – this will be time well spent, with money that won’t break the bank, and creatives from professional designers that would cost you thousands of dollars a month if you wanted to hire them privately to just do your brand.