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Navigating Social Media

Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith

We’re taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

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Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

 

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Navigating social media Mari Smith

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]
  • How to FOCUS for success [7:45]
  • Creating meaningful relationships on Facebook [10:50]
  • New business skills that everyone needs [14:10]
  • Benefits of setting up Facebook Groups [16:30]
  • Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

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mompreneur grouth

Episode 83: Balancing Business & Family With Mompreuner Katie Westerfield

mompreneur

Joining us today on Bella in Your Business is Katie Westerfield of Homeward Bound Pet Care out of Historic Centerville, Ohio. She is an entrepreneur (and mompreneur) in the Pet Industry. She is well versed in juggling life and business ownership as a mother of four and wife. In this episode, Bella and Katie discuss the struggles she has faced and how she became a success while managing to raise a family and be a superstar mother!

Biggest Takeaways You Don’t Want To Miss:

  • The moment you realize you need a staff is when you are turning clients down. They will always find someone who will be able to fit their needs if you can’t. That is when you need to grow to a point where you can hire someone to fill in the gaps.
  • Knowing how to hire and retain staff is key to success. You need to fully invest in them as a person, support them individually and in the workplace. Motivate them to do the job, coach them instead of harping or nagging. You want them to feel like they can come to you. You don’t want to always be a slave to your phone, but you don’t want to miss clients and hurt business. That’s why you need a reliable management team to pass along some of the responsibilities.
  • Being open to change is important to growth. It’s a privilege to be able to have a staff and it can be scary to grow, but it is extremely important. A staff is not a burden, but a great asset to your business. Your business will never grow unless you can delegate your workload. 
  • Don’t forget to separate your emotions from your business. You have to know when to move on from things that aren’t working, regardless of how much time you’ve spent on it. Always keep in mind where you want to go and continue to move towards it. Do not lose your positive mindset no matter setbacks or naysayers, just go for it. If you fully believe you will succeed, you will.
  • You want to have options, you don’t want to have all your eggs in one basket. That’s why you need to have more than one person that you rely on to help out. You could have one bad egg hold your business hostage. You may have to fire someone who is not a good fit, or you may have a worker or their child may fall ill. That’s why you need to have more than one option. You never want to have your hands tied in a situation because a staff member didn’t work out or is unavailable.
  • Show your staff you appreciate them. It’s easy, a simple text message if you know they are upset. A little gift for special occasions like wedding anniversaries, their kid’s events, or birthdays. You need to be able to separate a barrier between staff and friendship, but still, let them know your door is open and you are there for them. Knowing that someone cares goes a long way in helping them succeed.

Show Highlights:

  • The benefits and drawbacks of running a business from home with children [4:45]
  • Struggles of hiring and retaining staff [7:20]
  • Delegating your responsibilities to your staff [8:40]
  • Being open to change [14:30]
  • How mindset plays a big role in growth [17:30]
  • The business success and the importance of having a staff [20:00]
  • Ideas to reward your staff and show them that you care [22:30]

Tweetables:

Links:

Get to know Katie and the Homeward Bound Pet Care team!

Find them on the web at HWBPetCare.com

Follow Homeward Bound Pet Care on Facebook!

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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