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Video training, staff training

Episode 217: Major Solutions and Problems to Video Training

 

Major Problems and Solutions to Video Training

 

Pet Care Team Training is specific, streamlined, and simple engineered for the success of your employee onboarding. Its videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning. Video training doesn’t have to be long, slow, and boring.

As an entrepreneur and business owner, you can customize your training through Pet Care Training’s paw print to keep your “Secret Sauce” and have a way to show to your people this is how you do it.

With Pet Care Team Training, you can build the foundation of your training from the video aspect and documentation, and YOU as the business owner get to decide the added things that you want to incorporate in your business.

 

Pet Care Team Training Makes Video Training Effective

 

Biggest Takeaway You Don’t Want To Miss:

  • Long videos can cause information overload. Video Learning may not work for everyone and it doesn’t work unless you pay attention. Having said this, you need to invite your team member to be a hero in your client’s story. You also have to cater to multiple learning styles in your training and “Game-ify” your training process!
  • Pet Care Team Training has these cool elements so you can onboard your employees the right way. You can watch it, read it, you can go to a checklist on it, and you can personalize it as your own business. It also has those visual elements that people can see something as we’re talking and see how it’s actually done with actual products. Video training doesn’t have to be long, slow, and boring.
  • You will be a happy entrepreneur or business if you train your employees properly. This way, you will have a staff that are going out to the field equipped and ready to move your business forward. You will get 2 certifications for each of your employees with Pet Care Team Training.

Show Highlights:

  • Problems that we hear from Business Owners with Video Training 1:14
  • Not a lot of companies are using video trainings 6:55
  • 1-minute sneak peek of Pet Care Team Training 9:25
  • Pet Care Training free video 11:14
  • People quit right after you train them 11:45
  • Handbook and manuals compared to Video training 14:53
  • “Game-ify” things 18:00
  • 2 Certifications for employees 20:48

 

Links:

www.petcareteamtraining.com

www.facebook.com/bellavasta1/

www.instagram.com/bellavasta/

 

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Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Business Women on phone

Why My Pet Sitting Business Needs SOP’s

Would you agree to board an airplane knowing that the pilot was simply ‘told’ what to do? Probably not! It’s not enough to TELL our employees what to do- it’s critical that we have clear guidelines and instructions in place to ensure our operations run smoothly and efficiently.

However, not all businesses are the same and not all standard operating procedures (SOPs) are made equal. It’s essential to have an SOP in place that is specific to YOUR business.

Business Women on phone

While you can model your SOP after other businesses, you’ll have to tweak it quite a bit for the pet care industry. If you simply try to copy and paste everything from an unrelated SOP…well, it’s a bit like wearing someone else’s underwear; it’s way better to have a fresh, clean SOP that’s tailored to your unique business!

As the owner of a pet sitting business, I quickly realized that simply telling my employees what to do was not nearly as effective as having a set of written instructions that they could follow step-by-step. Explaining how routine operations should be performed is crucial for any business, no matter the industry.

 

Wait, what exactly IS an SOP?

Standard Operating Procedures are crystal clear instructions created by a business to help employees carry out routine operations. SOPs aim to keep your business organized, increase the quality output, and create uniformity of performance. Remember, anyone in your organization should be able to understand each individual SOP.

Keep the language simple and take the time to explain key terms. SOPs help to significantly reduce miscommunication and boost overall employee confidence.

 

An SOP typically fails for one or more of the following reasons:

  • Lack of clarity
  • Lack of details
  • The SOP isn’t easy to access

 

So, where do I begin?

An SOP can be anything from creating a new blog post to invoicing a new customer to drawing up a sales report and more! No matter what industry you’re in, SOPs can be extremely helpful to keep your team on track.

Think about EVERYTHING you do for your pet sitting business – from hiring and training to onboarding and offboarding clients, there are so many systems that happen each and every day. The key is to document each of these in your SOPs.

For my pet sitting business, my SOPs are alive…okay, they don’t bark or meow at me! But I treat them as living documents that I can make changes to as needed.

As your business grows, you may want to change how you jump into things and that’s great!

 

SOP

 

Whether your business is brand new or one that is quickly growing, be sure to keep all SOPs up-to-date and easily accessible. From printed documents to online sites, let it be known where all of these procedures live.

Asana or Trello are great project management tools, and also great places to store a checklist with your Standard Operating Procedures (SOP). Here, your office staff (or you) can do a brain dump and organize the cards into categories that make sense to you. You can add people to the boards and you can share your thoughts and plans in an easy way.

 

Remember, if your SOP is out of sight, it’s out of mind for your employees

You want to create a space where these procedures live that’s easy to jump to at a moment’s notice.

Once you have clear and accessible Standard Operating Procedures in place, you can let them do the work for you – this ultimately allows you to work on the bigger picture ideas that actually enhance and grow your business!

As a business owner, if you’re looking to scale your business, add employees, and move forward, you’ll want to put together SOPs sooner rather than later. Don’t let everything live in your head – it can get way too chaotic!

Put everything down on paper – real or virtual! Whatever works best for you. Jump into creating SOPs and your future self will thank you– I promise!

 

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About The Author:

Liz Illg Headshot

Liz Illg is the Owner of Puff & Fluff Grooming and Pet Sitting with five locations in the Phoenix area. Not only has Liz turned her passion for animals into a thriving business, but she is also an expert when it comes to creating an environment of growth for your business as well. In fact, as an Operational Strategist, Liz specializes in working with small business owners and entrepreneurs. She can assist with everything from streamlining systems to creating manageable training and operational manuals. Liz received her Bachelor’s in Business from Arizona State University and her Master’s in Education from Northern Arizona University.

How Do You Know If Your Staff Is Retaining The Info In Your Training?

How Do You Know If Your Staff Is Retaining The Info In Your Training?

How Do You Know If Your Staff Is Retaining The Info In Your Training?

 

How Do You Know If Your Staff Is Retaining The Info In Your Training?

 

As business owners, we spend countless hours per day dealing with all things staff. This could range from hiring and training to just answer staff questions through phone calls or text. Managing your staff is a never-ending routine, and I see it leading to burnout all too often. Maybe you’ve even had one of these thoughts cross your mind recently?

 

“Why don’t my staff just know how to do their job?”

“I cannot believe my staff didn’t know how to do XYZ”

“Are they really calling me about such a stupid question?”

“Why don’t my staff have any common sense?”

 

There are a few potential reasons why you and your staff are having this disconnect. First, your staff may not know how to find the information. Or, perhaps maybe they lack the confidence to do what they think is the right course of action. Perhaps they know the answer, but they’re so afraid of upsetting you that they just aren’t 100% sure.

Today we’re going to explore a few proven methods for how you can ensure that your staff is retaining your training materials, which will ultimately build their confidence within their role while freeing up time for you! 🙂

 

Testing & Training

What type of tests do you have for your staff? There are many kinds of tests, but some of the most popular are in-person, written, and on-the-go.

A popular method that I’ve always recommended (and used in my own business!) is to give newly hired pet sitters a written test during their orientation. My pet sitting employee handbook and training manual used to be 60+ pages long, so it really wouldn’t be fair or reasonable to expect them to remember every piece of information on every page. That’s where my 10-question written test came in – to help hone in on those key areas I really wanted my staff to remember.

 

Employee Handbook and Training Manual

 

Another type of test, the in-person test, is perfect to use during training and ride-along. Having a newly-hired pet sitter aimlessly shadowing can be overwhelming without a clear sense of direction. It’s important to be realistic and understand that the human brain is really good at retaining a few pieces of key information, but isn’t always so good at remembering all of the tiny, minute details.

One way to really drive home those important hitters is to come up with a “10 Point Visit Checklist” or something similar that you can demonstrate and walkthrough during your training visits.

Last but not least – testing is not only reserved for new hires! A great method to use for seasoned employees is testing-on-the-go. When you’re asked questions, try to refrain from just feeding them the answer.

I know that can sound a little strange, but always answering every single question point-blank can hurt your staff more than it’s helping them. You want to encourage them to think critically and teach them how to find the answer themselves, instead of reinforcing the idea that you’ll serve as an open-book of information.

 

Check out this example:

Pet Sitter: I need some help – I’m currently at a client’s home and I don’t see one of their cats. What should I do?

You: That’s a great question. What do you think you should do?

Pet Sitter: Well, first I think I should fully search the house, including all potential hiding spaces. Maybe then I can bring out some treats to try and entice the kitty to come out.

You: Perfect – give that a try first and let’s see how it goes 🙂 

 

See how much more fruitful that is for your staff? You allowed the employee to think through the problem and come up with the solution themselves, instead of you telling them outright.

 

Onboarding

Here comes the big question – how often within 3 months are you reusing your training materials? That’s right – I’m looking at all of the people who whip out their employee handbook/training manual for orientation, only for it never to be looked at again by your staff.

I get it – being a business owner is busy.

However, it’s really important to get away from the mindset that training is “one-and-done.” Training is an ongoing, never-ending learning process, so we want to make sure you are consistently reintegrating your training materials into your staff’s routine.

Let’s take a step back and do some thinking.

How many staff meetings do you have per month, quarter, or year? Of these meetings, how big/small are they? Are they mandatory, expected, or optional? What kind of meetings are they? Are they meetings over a meal, or a group Zoom call? How do you communicate with your staff? Do you use email, texting, or Slack?

Take some time to really think about these questions and determine what you’ve found to work and what you’ve found not to work.

To help with this, Liz Illg, pet business powerhouse, and myself are coming out soon with a brand-new series of 12 professionally-shot videos that you can reuse again and again for staff meetings. Stay tuned for more information on this project 🙂

 

Ways To Learn Your Training Info

It’s also important to recognize that people learn in all different kinds of ways. A one-size-fits-all approach is just simply not effective for ensuring your staff retaining your training information. In fact, research shows that there are 7 different learning styles:

  • Visual/Spatial: Using images or visual cues to process information.
    • Examples: Pictures, videos, and demonstrations.
  • Auditory/Musical: Responding primarily to sound
    • Examples: Audio recordings or audiobooks
  • Verbal/Linguistic: Learns under both verbal instruction and through writing.
    • Examples: Handbooks, training manuals, and tests.
  • Physical/Kinesthetic: Going through the motions of what is being learned.
    • Examples: Hands-on training, ridealongs
  • Logical/Mathematical: Learns through understanding the reasoning behind content and skills.
    • Examples: Dog/Cat behavior guides
  • Social/Interpersonal: Natual group workers that are engaged with others and love working within teams.
    • Examples: Group training sessions and activities.
  • Solitary/Intrapersonal: Individuals who prefer to learn on their own and keep to themselves.
    • Examples: Employee Handbook/Training Manual self-study

It’s important to understand and keep these different learning styles in mind so that you have training content that can meet the needs of any type of learner. A great start is to implement video training within your pet sitting business.  and to develop an employee handbook/training manual.

 

Ask Clients

Another way that we can make sure your staff is retaining information is to simply ask your clients! Here are a few questions that can help:

  • How clean was your house when you returned?
  • Would you recommend us to your neighbors?
  • Was your dog visibly tired after his/her walk?
  • On a scale of 1-10, how safe do you feel with us coming and going from your home?

On one hand, it makes clients feel good that their opinion matters and on the other hand, you are obtaining valuable feedback. Don’t feel pushy asking for feedback! If you do it on a regular basis, it will come to be expected and your clients won’t mind at all 🙂

Overall, pouring into your staff and a fun and resourceful way, not in a dominating way, can go a long way towards training retention. It’s important to recognize that training is not just a 2-hour orientation, but an ongoing process that’s implemented into your long term plan with employees.

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Episode 183: Video Training In Your Pet Sitting Company

Why You Should Do Video Training In Your Pet Sitting Company

Whether you have new hires or you want to give current staff a refresher on your business, planning a training session can be time-consuming and overwhelming! You want your employees to be able to jump right into things, but what’s the best way to support staff learning within your pet sitting business? Video training is the answer.

Video training

Biggest Takeaway You Don’t Want To Miss

Video training in your pet sitting company offers a level of versatility that is not offered through any other form of training. Whether that be reading pages and pages of your systems and processes or hands-on learning, if your employee is not alert, they will not learn. Thus, video training offers the ability for your employees to train when they feel alert and able to fully comprehend the content.

Show Highlights

  • Video improves learning results [3:32]
  • The importance of having a staff training foundation [4:45]
  • Video training tips [6:18]
  • Online training when your employees alert [7:24]
  • Video training is more likely to be consumed [8:58]
  • It doesn’t have to be boring! [10:26]
  • Incorporating video into your onboarding process [11:10]

Links

Let’s Connect!

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video training

Here’s Why You Should Do Video Training In Your Pet Sitting Company

Whether you have new hires or you want to give current staff a refresher on your business, planning a training session can be time-consuming and overwhelming! You want your employees to be able to jump right into things, but what’s the best way to support staff learning within your pet sitting business? Video training is the answer.

Research has shown that video improves learning results. In a digital world where people’s attention spans are becoming shorter and shorter, the video provides a snappy solution for training staff members.

Forrester Research estimates “one minute of online video equates to approximately 1.8 million written words.” Isn’t that crazy!?

Additionally, “90 percent of information transmitted to the brain is visual– and visuals are processed 60,000 times faster in the brain than text!”

video training

 

If you want your staff to retain as much information as possible about your business then setting up video training should be your next step. Here are some helpful tips to get you started:

  1. Keep it short and sweet.
    If you’re going to do video trainings, don’t create super long content. If you have several topics you want to discuss, break them up into smaller videos.
  2. Break up videos with images.
    While talking heads are great to drive points home, nobody is going to want to stare at one person talking to a camera for 3 minutes. Jazz up training videos with fun images, infographics, and other visuals to keep your staff members engaged.
  3. Make your videos interactive.
    Once you’ve got your staff’s attention with videos, keep them engaged with tests, polls, and other interactive features. You can include buttons within videos that say, “click here to learn more!” and other call to action phrases.

Video Training Online When They Are Alert.

This is also great for staff members because they can complete these trainings from anywhere! You can designate time at work for them to do the trainings, or allow people to complete them at home. It’s also a huge benefit if the videos are both mobile- and web-friendly.

Video Training Is More Likley To Be Consumed

Again, according to Forrester Research, “employees are 75 percent more likely to watch a video than to read documents, emails or web articles.” Another great thing about video training is that your staff members can always refer back to them.

video training

 

It can be difficult and time-consuming to sort and sift through physical documents to try and find a resource or bit of information needed for work. With video, staff members can jump in and go to the exact point in the video with the information they were looking for.

Gartner Research also recommends video as a support tool, especially for training purposes One report notes, “There are cost and time savings to be made in reusing content, compared to running the same live conferencing session multiple times.”

Join Jump Mastermind

Video Training Doesn’t Have To Be Boring.

Video is an excellent tool because it can take so many different forms. It can be animated, it can be you and your team members talking, or a mix and match! You don’t have to follow some corporate structure when creating your videos – keep the content true to your business and your brand!

Training videos can be exciting, humorous, informative, and engaging all at once. Of course, your tone may vary on the topic being discussed but definitely get creative with your content. If you’re feeling overwhelmed with staff trainings, video can help take much of that pressure off so that you can spend more time jumping into other projects!

Incorporating Video Training Into Your Pet Business Onboarding Program:

Videos can also be incorporated at any point in staff training. Once you hire a new pet sitter or dog walker, you can send them an intro training video to get them started. You can provide new videos each quarter or annually to staff members as well.

Video also provides a great way for employees to understand everyone’s role within your organization. It’s easy for people to get caught up in their own day-to-day jobs, but video training can really bring everyone together to ensure your team is on the same page.

Beware! Video Training Is Only One Component

Of course, you shouldn’t replace all pieces of training with video. Be sure to make yourself available if members of your staff have questions following a training video. Plus, while many people are visual learners, make note that not everyone will be. There may still be a need to have physical documents for training as well as in-person sessions, depending on a person’s role within your company.

Have fun with these staff training videos and know that they’ll ultimately serve to help everyone to learn in a way that will save both time and money.

Better Marketing with Bella

 

Hiring Tips For Your Pet Business During the Holidays

Its that time of the year again when everything turns into all holidays, all the time. The time when every store is confused about what to celebrate first with multiple isles of Halloween, Thanksgiving and the MASSIVE Christmas section.

I think we can all admit that September through December, Holiday preparation takes over. 

What’s wrong with that, right?

Except if you are hiring. Dealing with the stress of hiring during the holidays is intense.

 

Here are my Tips and Mindset Shifts Needed to Hire During the Holidays

  1. Embrace the process
  2. Streamline
  3. Have a Fast System
  4. Delegate
  5. Go Where Your Avatar Hangs Out
  6. Always be Hiring

 

finding staff during the holidays

Embrace the Process

There’s nothing more important than taking over your mindset and truly embracing the hard stuff. In order to be successful in hiring for your pet business during the holidays, it’s going to be necessary to first ensure your thoughts are where they should be.

Are you thinking about how awful it is?

Or are you thinking about how you’re going to completely rock out hiring and get amazing new staff?

Embrace people looking for seasonal help.

Keep in mind, your business will become very busy during this time of the year. From family vacations to people maybe not wanting to walk their dogs in the snow, holidays can be great for business.

 

Streamline

You’ve heard me talk about the importance of streamlining your social media process and with the same importance, you also need to streamline your hiring process.

Everyone’s busy and no one has time to wait around for a two or three-week hiring process. They want to jump in with a four to five day hiring process. Trust me, it’s true!

Not only is this beneficial to the applicant but it’s faster for you to get through more applicants at a time. At the end of the day, being quick will make you look better to the applicant because it appears that you are engaged and serious about hiring.

The easiest way to do this is by using hiring software, like JazzHR, that will allow you to automate and add in hiring phases. Recently, one of the Mastermind group members tested out the new JazzHR text option, where you can text applicants from the software.

Here’s what she had to say:

 

Hiring

 

Fast System

A fast system doesn’t just mean creating a quick work flow through applicants, it also means setting up your system in a way where you’re able to quickly find each applicant, where they are at in the hiring phases, and how they responded to each phase.  I like having about three to five different phases for the applicant.

In the first phase, I will ask them questions to get to know their character. For each question, I score them from one to five.

In the end, I’ll add up their total points and if they meet the score I decided ahead of time that they needed to meet, then I will move them on to the next phase.

I’ll always recommend that at least one of these preliminary phases either be through knock out questions or a video recorded by the applicant.

This gives you the opportunity to weed out people further based on an actual interaction or, for video, their comfort level in getting out there and doing something out of the ordinary.

 

Delegate

Delegation is one of the most underrated methods of self-care. The simple act of allowing others to do the work that you don’t need to do yourself takes some stress off your plate and frees up your schedule to focus on more important things.

If you have phases with scoring involved, delegating the task of hiring can be super easy. All you need to do is ensure that the person in charge of hiring knows what you’re looking for and what your ideal applicant looks like. Make it a mathematical equasion.

Before the final meeting phase, you can review the applicants and schedule them for an in-person interview with yourself. That way, you saved a bunch of time not reviewing all of their answers and you’re ultimately still the person in charge of if they work at your business or not.

 

Go Where Your Avatar Hangs Out

In order to properly set up your hiring process, you need to know who your ideal applicant is. For the holidays, it can be anyone from a snowbird traveling south for the winter or a college student home for the holidays that are looking to pick up some extra cash. I actually did a free 3 hour clas on this that you can take called Jump and Scale.

If you’re open to the idea of temporary workers, make sure that’s known in your hiring posting and advertise directly to that audience.

Imagine this: “Are you home for the holidays and looking to earn some extra Christmas money while loving on pets? This job may be the perfect one for you!”

I actually liked temporary applicants when I had my business becasue they were typically avaialble during the times when my pet sitting company had in influx of clients like the holidays, school vacations, and the summer.

Once you identify your ideal applicant, figure out where they would spend their time. Are they people who would hang out in your local coffee shop in the middle of the day? Maybe people attending pet holiday parties?

Figure out where they are and attract them.

Always Be Hiring

Do you hire for the Holidays or hire for long term employment?

The answer is simple.

Do both.

Don’t limit yourself by looking for employees that are only going to be long term if you’re able to staff for your Holiday rush.

Always be hiring. It’s the best opportunity for your company to ensure there are always going to be enough staff. I like to say to have more staff than what you need. I know the next thing you are thinking is “But what if I don’t have work for them?” and I would say that isn’t your problem. Be honest with them about where you are at, why you are attracted to them, and opportunities for them to help you market for new clients while we wait for their route to build up.

Hiring Doesn’t Have To Be Stressful

Hiring doesn’t have to be a stressful event where you burn yourself out keeping track of every applicant at different stages in the hiring process.   You do not have to waste your time searching through resume after resume and doing endless amounts of interviews that just don’t match up with your company culture.

Embrace the idea of hiring for your pet business during the holidays, streamline your hiring process, make the system fast and apply phases, delegate the task of sorting through applicants, go where your avatar hangs out and always be hiring.

Interested in learning more about JazzHR?
Check out my post Secrets to Success on JazzHR vs. Indeed for Pet Sitters and Dog Walkers. 

You can also get started with JazzHR here.

 

training employees

Episode 130: Training & On-Boarding Employees With Rob Balasabas

Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You may also find him engaging with their private online community of over 14,000 (and growing) online course creators inside the “Thinkific Studio” Facebook Group.

Rob joined the Thinkific Team in 2016, as a Customer Champion where we worked closely with customers to get their Thinkific sites off the ground, and quickly making the leap into the Marketing Team in early 2018. You may see Rob talking about Thinkific, Online Courses, and Digital Marketing strategies on webinars, livestreams and podcasts. When he’s not doing that, you can find him in line at the local taco food truck outside the office or a local coffee shop sipping on a “double-double” 🙂

 

training employees

Biggest Takeaway You Don’t Want To Miss

  • Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business. Create and sell online courses and membership sites under your own brand, and see first-hand the impact teaching online with Thinkific will have on your business.

 

Show Highlights

  • Who is Rob Balasabas? [2:00]
  • What is Thinkific? [3:45]
  • How can a pet sitting business owner use Thinkific for ongoing training for their staff? [8:45]
  • Can we use Thinkific as a marketing tool? [12:15]

Special Offer

  • When you sign up with Thinkific with Bella’s affiliate link, you get a TON of bonuses like:
    • 1 Month Free on the Thinkific Pro Plan
    • An on-boarding call with a Thinkific On-boarding Specialist
    • Premium Training Courses

Sign Up Here: https://bit.ly/2RwNBmc

Links

 

bella in your business

Episode 44: Why Your Business Needs Pet CPR Training With Cara Armour

In this episode of “Bella In Your Business”, Bella speaks with Cara Armour, Product Manager and Marketing Manager for ProPetHeroa pet CPR and first aid online training program for pet business owners.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

Pet CPR Training

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.

She is also a volunteer and foster home for The Boxer Rescue Inc, a health conscious breeder of Boxers.

Bella and Cara talk about Pet First Aid and how to go about training you and your staff.

They discuss the benefits of being trained which are:

  • Being able to save the lives of your pets or pet clients.
  • Learning to recognize potential issues with a pet and bring that to the owner’s attention.
  • Using that trained status to stand out from your competition and create greater security among your clients.

They talk about how an online training course, such as the ones available through ProPetHero are more useful than in-person training because:

  • You can do them at your own pace and anywhere you want.
  • The cost is significantly low compared to sending staff to an in-person training course
  • You can monitor staff’s progress and comprehension of the material.

There is even a special discount for “Bella in your Business” fans. You can get 10% off by going to here.
Coupon code: CPR-petsitter

Pet CPR Training

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Episode 43: Helping Your Clients Deal With Pet Loss Grief With Wendy Van de Poll

In this episode, Bella speaks with Wendy Van de Poll, the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. They discuss pet loss grief and what pet professionals can say and do to be supportive to their clients in their loss. They also talk about how pet professionals can deal with their own grief.

Topics covered are:

  • What is pet loss grief
  • What you as a pet professional should do when a client gets the news that their pet has a terminal illness
  • How to help your clients when their pets die
  • What you shouldn’t say or do
  • How a pet professional can deal with their own grief over losing an animal client
Pet Loss Grief

Wendy Van de Poll

Wendy Van de Poll is a pioneering leader in the field of pet loss grief support. She is dedicated to providing a safe place for her clients to express their grief over the loss of their pets. What makes Wendy successful with her clients is that she get’s grief! “Over the years I’ve dealt with my own grief and helping many families communicate and connect with their pets long after their loss. It’s what I’ve done since I was just 5 yrs old!”

She is compassionate and supportive to all who know her. Her passion is to help people when they are grieving over the loss of a pet and her larger than life love for animals has led her to devote her life to the mission of increasing the quality of life between animals and people no matter what stage they are in their cycle of life! She has been called the animal whisperer. She is a Certified End of Life and Pet Grief Support Coach, Certified Pet Funeral Celebrant, Animal Medium and Communicator. She is the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. She holds a Master’s of Science degree in Wolf Ecology and Behavior and has run with wild wolves in Minnesota, coyotes in Massachusetts and foxes in her backyard. She lives in the woods with her husband, two crazy birds, her rescue dog Addie and all kinds of wildlife.

You can find out more about Wendy and the Center for Pet Loss Grief at https://centerforpetlossgrief.com.

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Bella in your business pet sitting podcast

Episode 38: Branding & Content Marketing With George Thomas

On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion.  George also specializes in training people on HubSpot.

Content Marketing for pet sitting

George Thomas

George spent  15 years working in a traditional marketing agency to design and build websites and  other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.

George and Bella discuss branding. In particular, they talk about:

  • How to get started in video
  • How long videos should be
  • How often you should be putting out content
  • How to push your content in multiple formats
  • Changing your thinking to being a production company first.

To learn more about George, visit him at https://www.thesaleslion.com/meet-the-sales-lion/meet-george/

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2 Of The Most Important Requirements To Establish With New Pet Sitting Employees

How exciting! You just hired a new pet sitting employee for your company and now comes the training period. But how exactly do you teach someone and ensure that they not only understand but will agree to all the policies and procedures you have created for your business? How do you make sure they respect the boundaries that they are working in and your position as their boss?

Every day you’ll fight an uphill battle if the rules and boundaries of your pet sitting company aren’t properly set up. That means having a training program that teaches your staff members the employee handbook and training manual.

If you don’t have these things, prepare for your foot to hurt a lot – and often –  as you’re basically shooting at it as soon as you pop out of bed.

Just having rules isn’t enough, though.

They need to be clear, constantly updated and taught in a way that ensures employees
A) understand and
B) agree

 

 

Requirement #1 When Employees Understand:

For new pet sitting employees to understand rules, you’ll need a few different things during training such as:

  • Funny videos, pictures, and good personal stories stressing the importance of certain policies.
  • Handbook and policies are written in language that is simple, easy to read, and to the point.
  • An effective shadowing process to tie up loose ends at the culmination of training.
  • A process of about 1-2 weeks. It should be drawn out over a few days (and up to a few weeks) and may include shadowing in the field too.
  • Ultimately, the best way to make sure they’ve satisfied your company’s “understanding” requirement is that you could administer an employee-exam covering important policies and things employees frequently mess with.


Requirement #2 When New Pet Sitting Employees Agree:

When it comes to agreeing, we aren’t just talking about signing on the dotted line. When your employees don’t just know the policy, but truly agree with it, you’ll have an easier time offering them constructive criticism and giving out consequences.  It’s your job to make sure they agree. You’ll want to go out of your way for this one.

 

Include Your New Pet Sitting Employee To Get Them To Agree

During training, let them engage with you about policy and keep open the possibility of you tweaking or changing the rules based on their advice. Verbalize to them that you’d truly do something like that.

Create multiple opportunities like this to give them skin in the game. Hear their concerns and make them feel as comfortable as humanly possible to offer such wisdom back. Stay strong when you must.  

Be ready to defend and explain the reasons why certain policies mean so much to you. If you write policy with a strong moral and safety background, you’ll have little to debate.

new pet sitting employees

Create and Discuss Hypothetical Scenarios To Get Your New Pet Sitting Employees To Agree:

You should make sure that you go out of your way to ensure they agree with all the policies. Help your new pet sitting employees come up with issues they might experience.

Come up with separate hypothetical examples of employees where mistakes were met with constructive criticism,  

A) getting a strike

B) being suspended

C) getting fired

Show them how, in each example, you didn’t get upset, but simply gave the consequence. Ask them if this type of system they can be happy operating under. Get them, beyond all doubt, to say “I 100% agree to how this company runs.” Then, you can finally have them sign on the dotted line of your company’s employment agreement (that was looked at by your employment lawyer!).

 

The Business (You) Will Come Out The Good Guy:

When you get your new pet sitting employees to understand and agree, you preserve the relationship; the system does the consequence giving, not you.  Giving consequences are already awkward enough.

Giving consequences in a, non-confrontational manner, with as little words and interaction from your part, is how it’s done right. Do, however, tell them to please voice their concerns if they have any – and hear them with unconditional empathy and a refusal to argue.

Don’t offer any more than you must on your end though – let the system do the talking.  When you do it this way, you simultaneously preserve your relationship and boundaries. Then, the only thing you’ll have to focus on is giving the rewards – something that is much more powerful and wayyy more fun anyhow.

 

*****
David Steinberg is the owner of David’s Pet Services (DPS) – a Dog Walking & Pet Sitting Co. based out of West Hartford, CT. In his last profession, he was a certified psychotherapist where he worked 1-on-1 with children and young adults and provided psychoeducation to adults on parenting.

David feels the transition from therapist to dog trainer and business owner was seamless – with lesson learned including conflict resolution, positive reinforcement, and relationship building, he now feels equipped to ensure obedient doggy-clients, satisfied human-clients, happy employees, and a healthy business.

If you love adorable pictures of puppies, check out his Instagram Also, here’s his website, facebook page, twitter!

 

 

Episode 28: How To Pet Sit for Aggressive Dogs

In this episode, Bella speaks with Jennifer Taylor, the Founder and owner of JenLovesPets, an award-winning San Diego pet sitting and dog walking company.

After sitting down with Jennifer in her home town of San Diego, Bella was so impressed with the vast knowledge and stories that Jen has that she immediately knew she had to be on a podcast with the intent to help elevate the pet industry when it comes to approaching and accepting clients who are aggressive or fearful.

In This Episode:

aggressive dogs

Jennifer Taylor, JenLovesPets.com

Bella and Jen talk about “aggressive” dogs and how people often lump fearful dogs into the same category. Jennifer discusses some of the causes of aggression and ways to overcome it.

Listen in as they discuss:

1. What is the difference between fearful and aggressive dogs?

2. What advice would you have for a sitter who encounters a fearful or aggressive dog during a consultation? What steps should they take to ensure their safety?

3. What if that situation was that pet sitter’s staff member? How can one train their staff to acknowledge these types of pets and alert management?

4. Tell me a success story with a two and four legged client and how you were able to create a happy environment for that pet (the one you told me)

5. Where can sitters go to get more education on this topic for themselves and their staff?

They also discuss how a pet sitter would go about working with a fearful dog by including dog behavioralists and trainers on the team. Jen also lists some great resources for those who want to work with fearful dogs.

Mentioned In The Episode:
The Pet Professional Guild – http://www.petprofessionalguild.com/

pet first aid training online

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Episode 26: How To Get Pet CPR First Aid Certification Online

In this episode of “Bella In Your Business”, Bella speaks with Cara Armour, Product Manager with ProTrainings a pet cpr and first aid online training program for pet business owners.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

 

Cara Armour

 

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.

She is also a volunteer and foster home for The Boxer Rescue Inc, a health conscious breeder of Boxers.

Bella and Cara talk about Pet First Aid and how to go about training you and your staff.

They discuss the benefits of being trained which are:

  • Being able to save the lives of your pets or pet clients.
  • Learning to recognize potential issues with a pet and bring that to the owner’s attention.
  • Being able to use that trained status to attract more clients.

They talk about how an online training course, such as the ones available through ProPetHero are more useful than in-person training because:

  • They are taught by an actual veterinarian using real animals.
  • You can do them at your own pace and anywhere you want.
  • Business owners offering them to their employees can have a dashboard that shows each employee’s progress.
  • You have access to them  for up to two years and can go back and revisit sections as you see fit.

Bella was even able to secure a special discount for “Bella in your Business” fans. You can get 10% off by going to here.
Coupon code: CPR-petsitter

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