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social media strategy

How to Level Up Your Social Media Strategy in 2020

I want you to reframe your mindset around social media.

What if, social media was not just another task on a to-do list, but actually a tool to be cherished? A way for you to engage and be involved in a number of different communities. Once we can view it through this lens, we can then begin to see exactly why we’re using social media and all the benefits it brings us.

Even still, you cannot possibly be active on every social network, every day. It’s just too much, even for the best of us.

Today, I want you to level up. We’re going to talk about each of the major social media platforms, how to prioritize which one(s) you’re going to focus on, and what your strategy will be on those platforms.

Still with me? Let’s JUMP in!

 

Separate personal from business

No matter which social media platforms you’re currently using, your first order of business is to separate your business profiles from your personal profiles. It’s important to have this boundary drawn to ensure you’re posting appropriate content to the appropriate major social networks.

That being said, what ARE the major social networks? We know there’s a lot of social media platforms outthere, but there’s really only six major ones:

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Pinterest

They each have their own pros and cons. Using a particular network is an investment of your time. The more time you invest, the more success you will see come out of it. You’ll not only get better, but you’ll become more skilled at the nuances of the network, establish relationships with other users, and develop a richer history of activity.

By spending just 20 minutes a day (yup, that’s really all you need!), you’ll develop a foundation of success that you can build off of.

Before we determine which network we want to focus on, let’s consider them all.

The six major social media platforms

Facebook

Facebook is the most popular and populous of the social networks. It’s also the most robust. You can create a business page, broadcast live video, create events, manage groups, run ads, and review analytics.

Any business can use Facebook to reach any audience. 

YouTube

Did you know YouTube has the second largest search engine, just behind Google? One thing to keep in mind is that it’s only video-driven content. To be on this platform, you’ll want to have consistent branding and post videos regularly. A cool feature is that you can even broadcast live video!

Instagram

Everybody loves Instagram! You can share images, videos, broadcast live video through IGTV, and even post storytime content. Be sure to convert your Instagram profile to a business profile, if you have not done so already. That will help unlock so many more useful features, like analytics, that will help you grow your following.

Twitter

Twitter is known as a highly conversational platform where most communication is through text, images, or videos. It’s uniquely suited towards resharing and replying to other user’s content. It’s also the most open and accessible social network. You can take advantage of highly complex searches, filters, save searches, and more.

LinkedIn

LinkedIn is not what it used to be. Many people still of LinkedIn as a job-seeking platform, mostly for business professionals. But it’s really changed a lot over the years. I will say that this is the one platform where you will want to use your personal profile for professional use. This is because business profiles do not do as well on LinkedIn as individual profiles.

Pinterest

Lastly, we have Pinterest. Pinterest is thought of as the artsy, dreamy platform. It’s where people go to shape and craft their dreams, whether it’s creating a wardrobe, decorating a new space, or planning out the road trip of their dreams. Why not use it to help craft an experience with your business and brand as well?

 


Who doesn’t love free stuff? Click this link and type social media in the comments to receive Mike’s social media planner!

Create a profile on every social network

YUP – all of them.

Even if you’re not going to use it or rarely post.

Why?

It’s important to claim your business name so you have it in case you ever change your mind.

Then, the next step is to decide which of these networks are you going to prioritize. let’s consider the following questions:

  • Where do you have an existing channel or following?
    • If you have large following on Facebook or Instagram, this is a huge accomplishment! This tells you a great deal of where your audience is engaging with you. If it works, keep on doing it!
  • Who is your target audience?
    • Different social media platforms are going to have a different audience. For example, Instagram and Twitter typically have a younger following whereas Facebook & LinkedIn are often associated with an older generation. Who is your customer and where are they spending time on?
  • Which platforms do you love and which do you hate?
    • If you don’t like a certain platform, it’s going to be hard to convince yourself to use it, plain and simple. Maybe you hire a virtual assistant to manage it for you. But at the end of the day, it’s important that you LIKE the social media platform you plan on putting your effort into – you’ll be spending a great deal of time here!
  • What type of content do you prefer?
    • If you’re not super into taking photographs, maybe Instagram isn’t the best choice for your main platform. The idea is to pick a platform where you can post the type of content you prefer and that it feels enjoyable to you.

 

The bottom line: Your #1 social network is the one that you should spend the most time on. It’s the one you will create content specifically for. You can of course repurposed this content for other platforms, as needed. This platform is the one you’ll check at the beginning of the day, then at the end of the day, and probably a few times in between.

 

So, you’ve chosen your #1 platform – now what?

Time to talk strategy!

We looked at the different platforms, discussed the questions you need to consider to choose your number one platform, and now you’ve got it!

All you’re going to do is follow these three simple steps:

  1. Discuss: First, you’ll want to form meaningful discussions with your audience. It’s important not to just talk AT them. Pose questions that will drive engagement, and make your page a fun place to hang out!
  2. Inspire: As you start to gain some authority and credibility, its time to inspire your audience. Be a thought leader in your community, and a constant that people will look up to.
  3. Act: Now it’s time to make the sale! Very important you don’t just jump to this step, or your audience will tune you out. Here is where you can show your value, talk about what you do, and how you can be of benefit to your audience.

Another important note: video is the best performing content on all of the social networks, especially live video. Why? It’s a place where you can demonstrate authority, talk about your products, and offer an unparalleled opportunity to engage with your audience.

VIDEO IS THE BEST PERFORMING CONTENT ON ALL NETWORKS, ESPECIALLY LIVE VIDEO. DEMONSTRATE AUTHORITY
TALK ABOUT PRODUCTS
OFFER UNPARALLELED OPPORTUNITY TO ENGAGE W/ AUDIENCE.

 

agorapulse

Final thoughts

Along with everything we talked about above, not only is it important to engage on social media, but it’s equally important to listen.

What do I mean by that? You can do this in two ways:

Social Monitoring is commenting on posts or replying to direct messages to people that are directly talking to you or your brand.

Social Listening is when you’re paying attention to posts where people on social may be talking about you, or your brand, in an indirect way. Maybe they’re even complaining about their experience? I hope not, but now that you’re clued in, you can certainly address it.

There’s no secret or hack to succeeding on social media. It really boils down to strategy, consistency, and time. Tools like AgoraPulse can help you get there.

What has been your biggest takeaway from the time you’ve spent on social media? I’d love to know. Let me know in the comments below!

Episode 30: Proven Social Media Marketing Methods

Britney Young, Social Media Marketing Manager

Britney Young, Social Media Marketing Manager

In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.

They discuss:

  • What a social marketing manager does
  • The pros and cons of using automatic republishers like Meet Edgar
  • How often should you post
  • What should you be posting
  • What you should be doing with all of those pet pictures you post
  • Their favorite apps for doctoring up pictures
  • The differences in the social media channels and a good workflow for pushing one post through many of them.
  • Focusing your efforts on a few selected channels.
  • Knowing your audience and finding out what channel works best for them.Apps mentioned:
    – Canva
    – Abobe Spark
    – Pixaby

For more information about Britney Young, you can find her on LinkedIn at http://www.linkedin.com/in/britneynyoung/

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Here Are 5 Important Things To Do After You Publish A Blog Plus 3 Bonuses!

Did you know there are certain steps you should take AFTER you publish an article from your blog?

Yeah. Really!

And what you choose to do can help determine how far and wide your message is spread. After all, you are wanting to publish to a room full of people, right? Not just in the bathroom to yourself?

Haha. Ok get the image?

We spend all this time writing the articles and then hope that somehow, somewhere, there are people out there just following our website waiting for new content to come out.

But that isn’t reasonable.

We want lots of people reading what we write. It shows google that you are an authority on the subject matter. It can drive a lot of people to your website. Like the day I got 1700 hits in one day! So while your competition that is out there sitting dead in the water with their static 5 page website that hardly gets much traffic… you are out there being the popular kid that everyone is attracted to!

Want to learn how to do this? Without spending a TON of time?

 

5 Things You Can Do The Next Time You Press Publish:

Here are actual things you can do to get traction on your blog articles. I think it is really important when you are trying to get it going and let people know that you are out there.

In addition to creating a killer title, and I don’t mean by keyword stuffing, you want to post in these places:

BOOST your post on Facebook

 

Spend $5 to boost your post and see what happens! It is superb results.

A boost is something that you pay for, after you post the blog to your facebook page. It will get in front of MORE than just what the Facebook algorithm normally would show and it is all to people who have already liked your page. Unlike advertising, it doesn’t show up as a “sponsored” post.

Facebook Business Page: 

Again, teasing an article by asking a question around it is always a good thing. Think of a way you can create some foreplay to your article. Ask thought provoking questions like “Have you ever thought about…” or “What would you do if…” then link to your article.

If your article mentions any other business or area of your city, feel free to find their interest pages and post there as well. If you think it is a valuable teaching article, why not find a reporter or newscaster who often reports on subjects close to it and post it on their wall with your own “pitch” or even message them the article?

Remember, don’t spam them. You message should be inciting, relevant, and helpful. Otherwise you will turn them off. Who knows? Maybe they will either use your article in a story or look towards you as a resource on the topic?

Personal Facebook Page: 

There is no harm in sharing your business postings on your personal page. Especially in the warm, cute, and fuzzy business of pet sitting! It helps keep you top of mind awareness in your own personal network. People that actually like and care about you!

Twitter 

This is one of my favorite ones! A quick 140 character message with hastags for your city, topic, or your business always work well. Follow me @Bellas_Pets to see what I mean! Be relevant or interesting enough and others will retweet you!

Email: 

How many of you have a email service where you can send mass emails out to your list? Even if you don’t, I am sure you have a client database either in excel or in your client management system, right? How about sending out a link to your article to them via email? Maybe every Friday?

The name of the game these days is 10 seconds or less! Let me get your message and SCAN (not read) though it while I am at a stop light. We are a stop light culture!

So if you send a quick email out every week or every two weeks, just basic text “Hey everyone! Wondering what to do this weekend? Here are 5 pet friendly dog patios in CITY, and they have super yummy food! Hope you are well!  LINK” 

See? Now your brand just smacked them in the face and you are now top of the mind awareness!

 

3 Bonuses For You!

It really isn’t that hard to promote your articles. You just have to take ten min and do it all! Here are two other quick tips you can do:
Tip #1: Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!  Sometimes you might find yourself on your blog, reading articles, finding them for posting on FB or to an email you are sending a client. When you are ON YOUR OWN BLOG, press the social media share links while you are there. Share it to Twitter, G+, FB  It can’t hurt you and you are already there!

Tip #2: Insert your blogs into your website under major categories. For example, if you are talking about puppy sitting or cat sitting, take some of your existing blogs and insert them into your services list. It gives your company more depth and allows your potential client to get a 360″ feel for the actual service other than you talking them to death and boring them! I mean come on, let’s STAND OUT from the rest! 🙂 Right?

List of services

List of services

 

Tip #3: When you are sending an email to a potential client about their new puppy, or cat that they don’t know if you “get it”, send them links to your blog via email that talk about what happens on a puppy sit, ideas for cheap puppy toys at home, or a commentary from one of your pet sitters about a cat sleeping on her head. Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!

“Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress! “

Just because you have shared an article once on FB does mean that everyone who follows you has seen it. Use it over and over again. Let it GROW. Plant the seeds! Promote it! Each blog you write does you no good if you just publish it and then forget about it. They can have a HUGE impact on driving lots and lots of visitors to your website if you promote them correctly.

What do you currently do? How do you get your hard work out there to the world? Do you do any of the above? Does it help? Do you have any other ideas to share?

better marketing with bella