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Episode 119: Creating Authentic Video For Your Pet Business With Chris Bryant

With new pet sitting and dog walking companies popping up every day (not to mention Rover & Wag), setting ourselves apart is becoming increasingly difficult in a world full of noise. One of the top ways that you can set yourself apart is by using authentic VIDEO in your business. Today, I sit down with Chris Bryant, an expert video producer, to talk about the ways video can help you stand out in the crowd as well as what types of video are better than others.

Chris Bryant was born in Danbury, Connecticut and has had a fascination with telling stories through moving pictures since Jurassic Park stomped into theaters in 1993. He launched his video production company back in 2005. In 2013 the company was rebranded as Empire Studios, where he is currently Creative Director and Principal. He also run Studio 12 Academy, an educational resource focused on video production and running a business around it. Chris is sought out for his knowledge in video marketing, and has been featured in Business News Daily, Inc., Momentology and the Everyday Power Blog, among other publications.

 

authentic video

 

Biggest Takeaway You Don’t Want To Miss

  • The most common misconception with video is that is has to be professionally done and movie-star quality. This is NOT true. In our industry, I like to say that we are truly selling three things: trust, security, and peace of mind. It may sound a little backwards, but having every single video you make be professionally done can cause people to tune out and not trust you. It can look disingenuous! Chris’s rule of thumb is that for every 10 videos you do, really only 1 of those should be professionally done while the other 9 are more off-the-cuff. Video is a way to show your audience YOU being YOU! They want to see you be real, raw, and authentic.

 

Show Highlights

  • Who is Chris Bryant? [2:00]
  • Why do business owners NEED video and what type? [4:00]
  • How does video build a personal connection along with trust and credibility? [5:00]
  • Should video be perfect or imperfect? [7:00]
  • How important is the audio aspect of video? [10:00]
  • How does working with a videographer work? [12:00]
  • What are the biggest mistakes people make when creating videos? [17:00]
  • What are some great online resources for video? [20:45]

 

authentic video

 

Special Offer

  • Go to studio12academy.com/bella and you can receive 50% Chris’s upcoming video course, 8 Steps To Creating Amazing Video On A Tiny Budget, launching in November! Also, the first 50 students to sign up are automatically entered to win a $500 camera slider.

 

Links

 

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
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leveraging technology

Episode 118: Leveraging Technology in Social Media With Brian Fanzo

Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.

 

leveraging technology

 

 

Biggest Takeaway You Don’t Want To Miss

  • There’s a lot of noise in this world between the Internet, the 24-hour news cycles, and more. The best way to cut through the noise is to just press the damn button! It doesn’t have to be video or audio. It can be any one-to-one conversations in a public forum. This can extend to Facebook, Twitter, Instagram etc. to help build trust online and keeping that trust online (the hardest part!).

 

leveraging technology

Show Highlights

  • What is “press the damn button?” [2:20]
  • How do you lose trust from your online audience? [5:45]
  • What is the best way to build people’s trust and keep it? [6:45]
  • Tell us the name of your podcast and where can people listen? [9:00]
  • How can we get over trying to be perfect? [11:00]
  • What is upcycling? [17:00]
  • What’s the difference between recycling and upcycling? [19:00]
  • How can people find you online? [24:00]

 

Links

 

leveraging technology

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

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october blog or video ideas

4 October Pet Sitting Blog Or Video Ideas

 

Happy October! It’s finally starting to feel a lot more like Fall. The leaves are changing, the weather is getting colder, and Halloween is coming up. As a business owner, this month is a total gold mine in terms of content creation. I mean, who doesn’t want to look at photos of dogs in costumes?? Let’s a take a look at a number of pet sitting October blog or video ideas that you can use this month…

4 October Pet Sitting Blog Or Video Ideas

 

1. Holidays – Halloween!

As I mentioned earlier, Halloween is one of the best holidays for marketing your pet business. People absolutely love to see dogs, cats, and other furry critters dressed up in spooky costumes. Alternatively, many people aren’t aware of the dangers that chocolate and candy can pose to our fur-babies, so Halloween can be a great time for teaching. Here are some blog or video ideas around Halloween:

  • Should I Take My Dog Trick Or Treating With Me On Halloween?
  • Top 10 Spookiest Costumes For Your Dog On Halloween
  • What Happens If My Dog Eats Chocolate On Halloween?
  • How To Reduce My Dog’s Doorbell Anxiety On Halloween

The list goes on and on!

 

2. It’s Starting To Feel A Lot Like Fall

Weather is a great topic to write or talk about, because many pet owners are not too sure how to care for their pets when the weather changes. Since October is typically cold and windy, you can write some blogs  (or make videos) educating your clients on how they can care for their pets during the Autumn Season:

  • What Should I Do About My Dog’s Fall Allergies?
  • Can Pumpkin Be Harmful For My Dog?
  • Is It Safe To Walk My Dog At Night?
  • What Should I Do If My Dog Gets Fleas/Ticks?

These are just a few ideas, but if you think on it a little while I am sure you’ll come up with more interesting questions worth answering! If you have a good question, research it and then blog about it!

october blog or video ideas

3. Fall Games & Activities

If you live somewhere that’s very hot, most of you clients were likely not taking their dog outside much during the Summer. Now that it’s starting to cool off, it’s the perfect time to start getting Fido back into an exercise routine!

Try searching the Internet for games that dogs and their owners can play outside, such as hide-n-go seek with a treat. Compile a list! You can even write or talk about the best hiking trails in your area, outdoor pet-friendly cafe’s, or dog parks. The list is truly endless.

better marketing with bella

4. Don’t Forget About The Pet Educational Themes Of The Month

There are quite a few interesting topics you can talk about for October. Consider exploring one, two, or all of them if you prefer!

  • National Pit Bull Awareness Month: Write a blog or make a video educating about the stereotypes attached to pit bulls.
  • Adopt-A-Dog Month: Discuss the considerations for adopting a new dog or adding a new animal to the home.
  • Adopt-a-Shelter Dog Month: Talk about the benefits of rescuing a shelter dog, or other ways people can help even if they can’t adopt.
  • National Animal Safety and Protection Month: Educate your audience about the different ways they can ensure their pets safety.

I hope these October pet sitting blog or video ideas are helpful to you and are able to give you some inspiration. If you are a pet sitting business that DOESN’T have a blog – it’s never too late to start.

If you choose to write about any of these topics – be sure to post a link to your blog in the comments section so I can read it. I want to see where your creative minds take these ideas!

 

 

 

facebook page

Episode 108: 8 Things You Need To Do On Your Facebook Page To Grow Your Pet Business

For most of us, Facebook is one of (if not THE) #1 social media websites that we use in our business. It’s such a useful tool for so many things including getting our businesses out there, finding new clients, and even finding new staff. Plus, it’s a great way to network with other local businesses in your community to establish those critical relationships. In this week’s podcast, I sit down with Erika to discuss 8 things you MUST do well on your business’s Facebook page in order to grow your business.

 

 

facebook page

Biggest Takeaways You Don’t Want To Miss

  • Facebook is ever-changing, but there are a few aspects of the website that will always stay the same. Facebook will always be focused on community and interaction. Understand that Facebook is meant for people who already know and are following your business – it’s not really designed for first-time visitors. Don’t forget that Facebook is “borrowed land” – in other words, you need your own website as well!

 

facebook page

 

  • One of the biggest questions pet business owners ask me is “how do I start more conversations on my Facebook page?” Or, “how do I get more people on my Facebook page?” First and foremost, respond to everyone! You wouldn’t like it if you started a conversation with someone and they didn’t answer, so don’t do it to your Facebook page visitors. Next, invite people to like your page. There are loads of potential people that you could be inviting to like your page.

 

  • Aside from our businesses Facebook page, there is another way that you can get more eyes on your brand and content. The best way to do this is to join Facebook groups in your area. Mom groups are especially powerful for pet businesses. Some ideas of useful content to post might be:
    • School bus etiquette for the dog
    • What to do when the dog loses his playmate for school
    • School vacations
    • Kid & dog-friendly restaurants

 

facebook page

 

 

  • The biggest mistake business owners make on their Facebook page is not using enough pictures! You absolutely must add a picture to everything you post on your page. Social Media Examiner reports that 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). BrainRules.net states that “When people here information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.” A final statistics show that “People following directions with text and illustrations do 323% better than people following directions without illustrations.”

 

Resources & Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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Bella in your business pet sitting podcast

Episode 38: Branding & Content Marketing With George Thomas

On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion.  George also specializes in training people on HubSpot.

Content Marketing for pet sitting

George Thomas

George spent  15 years working in a traditional marketing agency to design and build websites and  other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.

George and Bella discuss branding. In particular, they talk about:

  • How to get started in video
  • How long videos should be
  • How often you should be putting out content
  • How to push your content in multiple formats
  • Changing your thinking to being a production company first.

To learn more about George, visit him at https://www.thesaleslion.com/meet-the-sales-lion/meet-george/

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Episode 36: They Ask, You Answer with Marcus Sheridan

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert.  He is the President of The Sales Lion and a Partner at River Pools and Spas.

business coaching

Marcus Sheridan, The Sales Lion

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face to face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

Masable rates it as the #1 Business book and the New York Times calls Marcus

You can find out more about Marcus at https://www.thesaleslion.com.

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Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social

In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.

Amy’s newly released book Vlog Like a Boss: How to Kill It Online with Video Blogging just launched on Jan 31st and just by listening to this episode, you might win a free copy.

Want to join our book club?

The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here

 

Amy Schmittauer

Amy Schmittauer

Amy Schmittauer  is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.  And let’s not forget she is Mama to an adorable Beagle named LUCY.

In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.

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