Posts

business women on laptop creating video

Episode 193: How To Utilize Video For Your Dog Walking Business

How To Utilize Video For Your Dog Walking Business

If you’ve been following me for a while, you know that I’ve been squawking about the use of video for your dog walking business for YEARS. Video is the present and it is seriously skyrocketing – especially right now with everybody being home. If you haven’t gotten in yet on the video game, believe me when I say you need to! In this episode, I am going to teach you exactly how.

 

business women on laptop creating video

Biggest Takeaway You Don’t Want To Miss

  • Video connects you to your audience. You don’t have to do it every day, and you don’t have to do it for hours, but I would challenge you to try to do it at least once a week for one or two weeks. It will make a world of a difference. If your clients are browsing and see your videos, chances are they will feel a deeper connection with you. Not because you are perfect on camera, but because you are showing vulnerability by BEING on camera. It shows that you are human. That ALONE goes a long way – especially when the people who are searching on your social are trying to decide if they can trust you.

plan not to fail

Show Highlights

  • [2:45] – What types of video apps are out there?
  • [5:45] – What is the purpose of going live?
  • [7:20] – Better Marketing With Bella Marketeer Shoutouts!
  • [13:25] – What are the different ways to go live?
  • [16:00] – How can I partner with you?

 

BMWB

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

Business woman recording video on mobile phone

Ultimate Apps and Ways to Use Video in Your Dog Walking Business

When my clients think about going in front of the video camera, it typically scares the heck out of them. I have been squawking about the use of video for years and all the predictions have only proven to be true.

Video is The Present.

The social media feeds have exploded with ways to show a video like Instagram Stories, Facebook Stories, Instagram TV, and a myriad of apps now available to help you edit together video clips you might have taken and look like a pro!

Today, I really want to blow the lid off any fear of using video in hopes that I can show you there are many different methods you can apply to reap the incredible benefits.

Video use on Social

All the apps

  • Wave.video – this is on desktop and one of my favs. They have a library, they will adapt the video to the size of the platform you want to post on, and they are very affordable. I also know the CMO and he is a really nice guy :). Check them out here.
  • Canva for gifs – I have been using the software for a long time and only recently started using the gif feature. It is really neat to be able to design a graphic and then have it fly in from the sides as you save it as a Giphy. I especially like this for IG and FB stories
  • Giphy to make GIFs – Do you know how you can comment with a gif on Facebook? What if I told you there was a way that you could type in your name or business name into the comments and a video you created from your business comes up? Want to see what I mean? Go type in Bella Vasta in the search bar of the Giphy and you will see a few that my friends did of me.
  • Quic – this is a great app if you have a few videos that you need to splice together and want a one-touch filter on them that make you look like Steven Spielberg.

 

Better Marketing with Bella

 

  • Filmora-this is an app on your phone and desktop that requires a little more work than something like Quic but also has hundreds of downloadable special effects packages that you can purchase. If you want something retro, bachelorette party, Hawaii themed… this is the app to use. It can really change up the feel for what you want to do.
  • iMovie – if you are an Apple user, iMovie is on your phone and desktop. The phone version is a “lite” version and you can’t do as much Jason desktop but honestly, it is what has used for most of all the videos you see on my Youtube channel.
  • Animoto – This is an old but goodie. Personally, I haven’t used them forever – just not my style, but they are still popular which does say a lot about them. It is nice to see software still relevant 5 or 6 years later.
  • Final Cut Pro – This is a step up from iMovie with a little more bells and whistles. Honestly, I purchased it (expensive) and admittedly still stick to iMovie. Many of you might think I am saved when it comes to this stuff but mostly I like to stick with what I know and the path of least resistance.

 

The Importance of Going Live

Going live doesn’t always have to be your face. Sue, in the Mastermind, said her reason for not going live is because she doesn’t like the sound of her voice. Well, she and I both! But I want you to imagine if you never saw me online? If I never did any videos? Would you feel as close to me as you do today?

Probably not.

Video connects you to your audience. You don’t have to do it every day, and you don’t have to do it for hours, but I would challenge you to try to do it at least once a week for one or two weeks. It will make a world of a difference.

 

Introduce Yourself

 

Another important thought I need you to consider is that social media is a SECOND thought. Hardly anyone will see you on social media and think, “Gee, I am glad they popped up on my feed I want to hire them“.

It just doesn’t work that way.

The way it DOES work is that they find your website… typically through google…and then they click on your social media icons to “see” more of you. If they are browsing and see your videos, chances are they will feel a deeper connection with you. Not because you are perfect on camera, but because you are showing vulnerability by BEING on camera. It shows that you are human. That ALONE goes a long way – especially when the people who are searching on your social are trying to decide if they can trust you.

 

Video During COVID-19 Has Been So Important

Especially while we are all isolated in our homes everyone from a five-year-old to the 90-year-old great grand parents have developed video skills. The time is now. So many of our Better Marketing with Bella clients have taken it by storm.

Let me show you Poop’d Out going live with tips and tricks:

 

And then there is another Better Marketing with Bella client, Woofin’ It who has gone live just to reach out to her clients and followers:

 

 

And yet again, another Better Marketing with Bella client, using his stand up skills to use to his community:

 

 

Then there is Rockey’s Retreat where she actually did a scavenger hunt in her community! Ahhh all of these marketeers make me so happy… and this is just the tip of the ice burg!

 

 

Ways to Go Live

FB share your screen

Facebook recently came out with a feature allowing you to share your screen while on live. It could be neat to do videos to show how to sign up with your company using this new feature. No one else is doing it and you would stand out.  The only downside is that once you go live showing your screen, that is all there is. You can’t flip back to your face.

FB live on location with pets

This one is the obvious one. But how about making it fun?

How long until Fido finds the perfect place to potty?

How long until Fido goes potty?

How many throws until Fido is tried?

How many bites will it take him to eat his food?

How fast will he eat his food?

IGTV

The best part of this is that you can reuse the content. So if you have a video that you have already created and you want to upload to IGTV, go for it! You also have the option for it to show up in your IG feed, it will play the first minute and invite people to go watch the full thing. Keeping this in mind, make the first one minute as engaging as possible.

Snapchat glasses

Honestly, I think this is one of the BEST video features for pet sitters and dog walkers. But first, let me ease your worries, you do not have to be posting onto Snapchat for this to happen. These are actual sunglasses that you wear on your head and press a button to take a picture or hold it down to take a 10-15 second video. Once back at home, you can upload them to your social media or device and edit the clips together (if you want).

The point of view from these glasses is like watching from someone’s eyes. Take a look here as I show you in the pool with my daughter:

Are you Convinced Yet?

Showing up on social media through videos is huge. These videos give potential clients the opportunity to see who you really are and what your business represents. Do you do video on the regular? Why or why not? How can I partner with you to help you?

Did you know that the Better Marketing with Bella program helps coach you through all of this? Yup! Just like you saw above – a lot of our members gain the confidence, know how, and content to go live through our program. The doors are closing the beginning of May 2020 . If this interests you – join us. Don’t be left behind. I would love to help you!

BMWB

Does all this social media management seem like a lot? You can actually get all the social media content with Better Marketing with Bella

Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

Bella Vasta

Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days

 

6 Ways To Create ALL The Graphics You Need For The Next 90 Days

If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!

Today, we’re going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

It sounds scary, but you’ll have to trust me that this technique really works. We’ll talk about all this in more in this week’s episode of Bella In Your Business.

 

Bella Vasta

Biggest Take Away You Don’t Want To Miss

  • Content creation for your pet business is all about planning and relevancy. While planning your content ahead is critical, we want to make sure that we are not planning content that isn’t going to help grow our business. It’s easy to get into the mindset of creating content akin to “Hire us for pet sitting” and “Hire us for dog walking,” but these types of images are not going to create the effect that you want. It’s important to get creative, be relevant to your audience, and share stories to really build that connection.

 

Show Highlights

  • How to create content based off looking at your calendar [2:30]
  • Creating content to do with promotions/launches [3:00]
  • How to decide which social media platform to focus on [4:00]
  • What is a brand guide and how do you create one? [5:00]
  • What types of graphics should you consider creating? [6:00]

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

Links

Get $30 off content creation for your pet business with code BV30

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

the secret to knowing what to post on social media

The Secret To Knowing What To Post On Social Media

The Secret To Knowing What To Post On Social Media

When it comes to knowing what to post on social media, you’re probably in one of these camps:

  • You repost everyone else’s content
  • You don’t post and feel guilty about it.
  • You post way too much and get no traction or engagement.
  • You always post last-minute or spur-of-the-moment.
  • You post whenever you feel like it. The posts have limited insight into your business and don’t tell a cohesive story about who you are or what you do.

The key to knowing what to post is to create 5 buckets to save your presence.

 

the secret to knowing what to post on social media

5 Buckets To Save Your Presence

What I want you to do first is come up with 5 buckets, or categories, that your social media posts will fall into. Here are a few ideas:

  • Cats
  • Food (Pets)
  • Local Hot Spots
  • Staff Highlights
  • Pet/Life Hacks
  • Dogs
  • Food (Humans)
  • Local Dog Spots
  • Walks
  • Overnights
  • Exotics
  • Community Business
  • Hikes
  • Training
  • Clients Problems That You Solve

 

Once you pick your 5 major buckets (and you don’t have to do the ones I listed above – those are just ideas), you will now have some direction on what type of content to populate. Your posts will fall into one of your 5 categories, or it won’t.

That way when something comes across your desk, or you see a post online, you’re not necessarily going to always share it just because you like it. Try to use the buckets as a litmus test to see if it matches up. This will help you really narrow down what to post on social media.

 

Other Benefits To Using The Bucket Strategy

Now that you know you have your buckets/topics, you’ll know better where to “look” for content.

For example, maybe you want a dog walking bucket. That means you can direct your dog walkers to start sharing stories, tips, tricks, what happens on walks, etc. Extract tidbits from them that you can turn into relevant content.

Having buckets is also going to make it 100 times easier to delegate out your social media, once you’re ready.

When it’s time to hand over this position to a pet sitter or dog walker on your staff or even an office assistant, you just have to let them know about your 5 posting areas.

The bucket strategy is also going to help you be more mindful when you’re in the world traveling and out-and-about. You’ll be able to identify important and relevant content more easily.

Plus, you’ll find yourself being more present and less passive about knowing what to post social media.

 

plan not to fail

 

Better Marketing With Bella

Despite everything I just said, you still have to be creative when creating social media content. For example, maybe you find or think of a relevant piece of content, but you still have to write about it to be interesting and informative.

As business owners, we get bogged-down, overworked, stressed, tired, and anxious. We feel like our brains are going in 100 different directions, and the last thing we have time to do is to be creative about posts that are going to get people’s attention and stop the scroll.

That’s where we come in. In Better Marketing With Bella, we figure out the creative side. We create the concepts for you, so you don’t have to.

Maybe your strong suit isn’t making graphics? Some people are not the best at making graphics, and we certainly don’t want your brand’s reputation to suffer because of it. We hire professional graphic designers that can really take your brand’s image to the next level.

Plus, we give you five videos every single month. Are you going to sit down and create videos to figure out:

  • Where should the pop-up’s be?
  • How many transitions should I have?
  • How fast should the video be?
  • What kind of music should I use?
  • Where should the video pan-in/zoom-in/zoom-out?

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

 

It’s a lot.

Then you have to figure out what you’re going to write in your email newsletters. Are you going to sit down and figure out what’s interesting? How will you know what’s too much, and what’s not enough?

We also make your Facebook and Instagram stories prettier. Are you going to create them in Canva/Easil and then upload them to your social platforms?

Overall, the secret to knowing what to post on social media is that there really is no secret. You literally need to plan. Maybe your plan is to let us help you through Better Marketing With Bella. Everything I listed above are actionable steps that every business owner should be doing.

You should never just be posting a Facebook status – every status needs a picture. And you should never just be posting a video – every video needs a caption!

Plan to be timely, new, relevant, and bold with your branding/logo. All of this stuff can take a long time. Start with creating your 5 buckets, but at the end of the day, you still have to create all of the content, which can be exhausting.

 

Better Marketing with Bella

How Do You Know If Your Staff Is Retaining The Info In Your Training?

How Do You Know If Your Staff Is Retaining The Info In Your Training?

How Do You Know If Your Staff Is Retaining The Info In Your Training?

 

How Do You Know If Your Staff Is Retaining The Info In Your Training?

 

As business owners, we spend countless hours per day dealing with all things staff. This could range from hiring and training to just answer staff questions through phone calls or text. Managing your staff is a never-ending routine, and I see it leading to burnout all too often. Maybe you’ve even had one of these thoughts cross your mind recently?

 

“Why don’t my staff just know how to do their job?”

“I cannot believe my staff didn’t know how to do XYZ”

“Are they really calling me about such a stupid question?”

“Why don’t my staff have any common sense?”

 

There are a few potential reasons why you and your staff are having this disconnect. First, your staff may not know how to find the information. Or, perhaps maybe they lack the confidence to do what they think is the right course of action. Perhaps they know the answer, but they’re so afraid of upsetting you that they just aren’t 100% sure.

Today we’re going to explore a few proven methods for how you can ensure that your staff is retaining your training materials, which will ultimately build their confidence within their role while freeing up time for you! 🙂

 

Testing & Training

What type of tests do you have for your staff? There are many kinds of tests, but some of the most popular are in-person, written, and on-the-go.

A popular method that I’ve always recommended (and used in my own business!) is to give newly hired pet sitters a written test during their orientation. My pet sitting employee handbook and training manual used to be 60+ pages long, so it really wouldn’t be fair or reasonable to expect them to remember every piece of information on every page. That’s where my 10-question written test came in – to help hone in on those key areas I really wanted my staff to remember.

 

Employee Handbook and Training Manual

 

Another type of test, the in-person test, is perfect to use during training and ride-along. Having a newly-hired pet sitter aimlessly shadowing can be overwhelming without a clear sense of direction. It’s important to be realistic and understand that the human brain is really good at retaining a few pieces of key information, but isn’t always so good at remembering all of the tiny, minute details.

One way to really drive home those important hitters is to come up with a “10 Point Visit Checklist” or something similar that you can demonstrate and walkthrough during your training visits.

Last but not least – testing is not only reserved for new hires! A great method to use for seasoned employees is testing-on-the-go. When you’re asked questions, try to refrain from just feeding them the answer.

I know that can sound a little strange, but always answering every single question point-blank can hurt your staff more than it’s helping them. You want to encourage them to think critically and teach them how to find the answer themselves, instead of reinforcing the idea that you’ll serve as an open-book of information.

 

Check out this example:

Pet Sitter: I need some help – I’m currently at a client’s home and I don’t see one of their cats. What should I do?

You: That’s a great question. What do you think you should do?

Pet Sitter: Well, first I think I should fully search the house, including all potential hiding spaces. Maybe then I can bring out some treats to try and entice the kitty to come out.

You: Perfect – give that a try first and let’s see how it goes 🙂 

 

See how much more fruitful that is for your staff? You allowed the employee to think through the problem and come up with the solution themselves, instead of you telling them outright.

 

Onboarding

Here comes the big question – how often within 3 months are you reusing your training materials? That’s right – I’m looking at all of the people who whip out their employee handbook/training manual for orientation, only for it never to be looked at again by your staff.

I get it – being a business owner is busy.

However, it’s really important to get away from the mindset that training is “one-and-done.” Training is an ongoing, never-ending learning process, so we want to make sure you are consistently reintegrating your training materials into your staff’s routine.

Let’s take a step back and do some thinking.

How many staff meetings do you have per month, quarter, or year? Of these meetings, how big/small are they? Are they mandatory, expected, or optional? What kind of meetings are they? Are they meetings over a meal, or a group Zoom call? How do you communicate with your staff? Do you use email, texting, or Slack?

Take some time to really think about these questions and determine what you’ve found to work and what you’ve found not to work.

To help with this, Liz Illg, pet business powerhouse, and myself are coming out soon with a brand-new series of 12 professionally-shot videos that you can reuse again and again for staff meetings. Stay tuned for more information on this project 🙂

 

Ways To Learn Your Training Info

It’s also important to recognize that people learn in all different kinds of ways. A one-size-fits-all approach is just simply not effective for ensuring your staff retaining your training information. In fact, research shows that there are 7 different learning styles:

  • Visual/Spatial: Using images or visual cues to process information.
    • Examples: Pictures, videos, and demonstrations.
  • Auditory/Musical: Responding primarily to sound
    • Examples: Audio recordings or audiobooks
  • Verbal/Linguistic: Learns under both verbal instruction and through writing.
    • Examples: Handbooks, training manuals, and tests.
  • Physical/Kinesthetic: Going through the motions of what is being learned.
    • Examples: Hands-on training, ridealongs
  • Logical/Mathematical: Learns through understanding the reasoning behind content and skills.
    • Examples: Dog/Cat behavior guides
  • Social/Interpersonal: Natual group workers that are engaged with others and love working within teams.
    • Examples: Group training sessions and activities.
  • Solitary/Intrapersonal: Individuals who prefer to learn on their own and keep to themselves.
    • Examples: Employee Handbook/Training Manual self-study

It’s important to understand and keep these different learning styles in mind so that you have training content that can meet the needs of any type of learner. A great start is to implement video training within your pet sitting business.  and to develop an employee handbook/training manual.

 

Ask Clients

Another way that we can make sure your staff is retaining information is to simply ask your clients! Here are a few questions that can help:

  • How clean was your house when you returned?
  • Would you recommend us to your neighbors?
  • Was your dog visibly tired after his/her walk?
  • On a scale of 1-10, how safe do you feel with us coming and going from your home?

On one hand, it makes clients feel good that their opinion matters and on the other hand, you are obtaining valuable feedback. Don’t feel pushy asking for feedback! If you do it on a regular basis, it will come to be expected and your clients won’t mind at all 🙂

Overall, pouring into your staff and a fun and resourceful way, not in a dominating way, can go a long way towards training retention. It’s important to recognize that training is not just a 2-hour orientation, but an ongoing process that’s implemented into your long term plan with employees.

Join Jump Mastermind

Episode 183: Video Training In Your Pet Sitting Company

Why You Should Do Video Training In Your Pet Sitting Company

Whether you have new hires or you want to give current staff a refresher on your business, planning a training session can be time-consuming and overwhelming! You want your employees to be able to jump right into things, but what’s the best way to support staff learning within your pet sitting business? Video training is the answer.

Video training

Biggest Takeaway You Don’t Want To Miss

Video training in your pet sitting company offers a level of versatility that is not offered through any other form of training. Whether that be reading pages and pages of your systems and processes or hands-on learning, if your employee is not alert, they will not learn. Thus, video training offers the ability for your employees to train when they feel alert and able to fully comprehend the content.

Show Highlights

  • Video improves learning results [3:32]
  • The importance of having a staff training foundation [4:45]
  • Video training tips [6:18]
  • Online training when your employees alert [7:24]
  • Video training is more likely to be consumed [8:58]
  • It doesn’t have to be boring! [10:26]
  • Incorporating video into your onboarding process [11:10]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

video training

Here’s Why You Should Do Video Training In Your Pet Sitting Company

Whether you have new hires or you want to give current staff a refresher on your business, planning a training session can be time-consuming and overwhelming! You want your employees to be able to jump right into things, but what’s the best way to support staff learning within your pet sitting business? Video training is the answer.

Research has shown that video improves learning results. In a digital world where people’s attention spans are becoming shorter and shorter, the video provides a snappy solution for training staff members.

Forrester Research estimates “one minute of online video equates to approximately 1.8 million written words.” Isn’t that crazy!?

Additionally, “90 percent of information transmitted to the brain is visual– and visuals are processed 60,000 times faster in the brain than text!”

video training

 

If you want your staff to retain as much information as possible about your business then setting up video training should be your next step. Here are some helpful tips to get you started:

  1. Keep it short and sweet.
    If you’re going to do video trainings, don’t create super long content. If you have several topics you want to discuss, break them up into smaller videos.
  2. Break up videos with images.
    While talking heads are great to drive points home, nobody is going to want to stare at one person talking to a camera for 3 minutes. Jazz up training videos with fun images, infographics, and other visuals to keep your staff members engaged.
  3. Make your videos interactive.
    Once you’ve got your staff’s attention with videos, keep them engaged with tests, polls, and other interactive features. You can include buttons within videos that say, “click here to learn more!” and other call to action phrases.

Video Training Online When They Are Alert.

This is also great for staff members because they can complete these trainings from anywhere! You can designate time at work for them to do the trainings, or allow people to complete them at home. It’s also a huge benefit if the videos are both mobile- and web-friendly.

Video Training Is More Likley To Be Consumed

Again, according to Forrester Research, “employees are 75 percent more likely to watch a video than to read documents, emails or web articles.” Another great thing about video training is that your staff members can always refer back to them.

video training

 

It can be difficult and time-consuming to sort and sift through physical documents to try and find a resource or bit of information needed for work. With video, staff members can jump in and go to the exact point in the video with the information they were looking for.

Gartner Research also recommends video as a support tool, especially for training purposes One report notes, “There are cost and time savings to be made in reusing content, compared to running the same live conferencing session multiple times.”

Join Jump Mastermind

Video Training Doesn’t Have To Be Boring.

Video is an excellent tool because it can take so many different forms. It can be animated, it can be you and your team members talking, or a mix and match! You don’t have to follow some corporate structure when creating your videos – keep the content true to your business and your brand!

Training videos can be exciting, humorous, informative, and engaging all at once. Of course, your tone may vary on the topic being discussed but definitely get creative with your content. If you’re feeling overwhelmed with staff trainings, video can help take much of that pressure off so that you can spend more time jumping into other projects!

Incorporating Video Training Into Your Pet Business Onboarding Program:

Videos can also be incorporated at any point in staff training. Once you hire a new pet sitter or dog walker, you can send them an intro training video to get them started. You can provide new videos each quarter or annually to staff members as well.

Video also provides a great way for employees to understand everyone’s role within your organization. It’s easy for people to get caught up in their own day-to-day jobs, but video training can really bring everyone together to ensure your team is on the same page.

Beware! Video Training Is Only One Component

Of course, you shouldn’t replace all pieces of training with video. Be sure to make yourself available if members of your staff have questions following a training video. Plus, while many people are visual learners, make note that not everyone will be. There may still be a need to have physical documents for training as well as in-person sessions, depending on a person’s role within your company.

Have fun with these staff training videos and know that they’ll ultimately serve to help everyone to learn in a way that will save both time and money.

Better Marketing with Bella

 

Marcus Sheridan, The Sales Lion

Episode 152: BEST OF BELLA: They Ask, You Answer with Marcus Sheridan

This episode is part of the “Best of Bella” series. Bella chose this episode with Marcus Sheridan as one of the best for many reasons. Marcus is one of her favorite human beings, they go on a deep dive of content marketing and his book “They Ask, You Answer”. She doesn’t want you to be making the mistake that she sees others doing when blogging, even if you’ve listened to this episode before you’ll want to give it another listen.

business coaching

Show Highlights

  • How did Bella and Marcus meet? [2:50]
  • Who is Marcus Sheridan? [3:55]
  • How did Marcus realize he needed to slow down and start answering questions? [8:45]
  • What are the five subjects that move the economy? [12:05]
  • What is “Ostrich Marketing”? [13:35]
  • How important is video to the marketing process? [15:20]
  • What is assignment selling? [20:05]
  • How are face-to-face sales changing? [23:20]

They Ask, You Answer

Original Show Notes

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert. He is the President of The Sales Lion and a Partner at River Pools and Spas.

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face-to-face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

You can find out more about Marcus at https://www.thesaleslion.com.

sales funnel

Episode 127: The Three Types Of Videos With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled, in shared creativity, and in the power of defining your why. Dave shares this message through the creative process of making videos.

 

sales funnel

 

Biggest Takeaway You Don’t Want To Miss

  • When we talk about the three types of videos, we have awareness videos, consideration videos, and decision videos. Each of these types has a different format, aim, and result when marketing our businesses. For each of these types of videos, we want to market them on our Facebook business pages, our Facebook personal profiles, and the big one – YouTube. By creating these different types of videos and promoting them in different areas, we can maximize our video marketing efforts for our businesses.

 

Show Highlights

  • Who Is Dave Feinman? [1:30]
  • What are the three types of videos we should be creating? [2:30]
  • Where do we promote our videos? [5:30]
  • Can a small pet sitting company get on the first page of Google? [8:00]
  • What’s the third kind of video we should be using? [9:00]
  • How can we use Facebook Ads and the Facebook Pixel? [13:00]
  • How do we promote our videos on YouTube? [15:00]
  • Can we get the same kind of SEO if we only use Facebook? Or do we need to use YouTube? [16:00]
  • What’s the third place we should be posting our videos? [18:00]
  • What is the correct order to post and promote our videos? [20:15]

 

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

Episode 119: Creating Authentic Video For Your Pet Business With Chris Bryant

With new pet sitting and dog walking companies popping up every day (not to mention Rover & Wag), setting ourselves apart is becoming increasingly difficult in a world full of noise. One of the top ways that you can set yourself apart is by using authentic VIDEO in your business. Today, I sit down with Chris Bryant, an expert video producer, to talk about the ways video can help you stand out in the crowd as well as what types of video are better than others.

Chris Bryant was born in Danbury, Connecticut and has had a fascination with telling stories through moving pictures since Jurassic Park stomped into theaters in 1993. He launched his video production company back in 2005. In 2013 the company was rebranded as Empire Studios, where he is currently Creative Director and Principal. He also run Studio 12 Academy, an educational resource focused on video production and running a business around it. Chris is sought out for his knowledge in video marketing, and has been featured in Business News Daily, Inc., Momentology and the Everyday Power Blog, among other publications.

 

authentic video

 

Biggest Takeaway You Don’t Want To Miss

  • The most common misconception with video is that is has to be professionally done and movie-star quality. This is NOT true. In our industry, I like to say that we are truly selling three things: trust, security, and peace of mind. It may sound a little backwards, but having every single video you make be professionally done can cause people to tune out and not trust you. It can look disingenuous! Chris’s rule of thumb is that for every 10 videos you do, really only 1 of those should be professionally done while the other 9 are more off-the-cuff. Video is a way to show your audience YOU being YOU! They want to see you be real, raw, and authentic.

 

Show Highlights

  • Who is Chris Bryant? [2:00]
  • Why do business owners NEED video and what type? [4:00]
  • How does video build a personal connection along with trust and credibility? [5:00]
  • Should video be perfect or imperfect? [7:00]
  • How important is the audio aspect of video? [10:00]
  • How does working with a videographer work? [12:00]
  • What are the biggest mistakes people make when creating videos? [17:00]
  • What are some great online resources for video? [20:45]

 

authentic video

 

Special Offer

  • Go to studio12academy.com/bella and you can receive 50% Chris’s upcoming video course, 8 Steps To Creating Amazing Video On A Tiny Budget, launching in November! Also, the first 50 students to sign up are automatically entered to win a $500 camera slider.

 

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

leveraging technology

Episode 118: Leveraging Technology in Social Media With Brian Fanzo

Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.

 

leveraging technology

 

 

Biggest Takeaway You Don’t Want To Miss

  • There’s a lot of noise in this world between the Internet, the 24-hour news cycles, and more. The best way to cut through the noise is to just press the damn button! It doesn’t have to be video or audio. It can be any one-to-one conversations in a public forum. This can extend to Facebook, Twitter, Instagram etc. to help build trust online and keeping that trust online (the hardest part!).

 

leveraging technology

Show Highlights

  • What is “press the damn button?” [2:20]
  • How do you lose trust from your online audience? [5:45]
  • What is the best way to build people’s trust and keep it? [6:45]
  • Tell us the name of your podcast and where can people listen? [9:00]
  • How can we get over trying to be perfect? [11:00]
  • What is upcycling? [17:00]
  • What’s the difference between recycling and upcycling? [19:00]
  • How can people find you online? [24:00]

 

Links

 

leveraging technology

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

october blog or video ideas

4 October Pet Sitting Blog Or Video Ideas

 

Happy October! It’s finally starting to feel a lot more like Fall. The leaves are changing, the weather is getting colder, and Halloween is coming up. As a business owner, this month is a total gold mine in terms of content creation. I mean, who doesn’t want to look at photos of dogs in costumes?? Let’s a take a look at a number of pet sitting October blog or video ideas that you can use this month…

4 October Pet Sitting Blog Or Video Ideas

 

1. Holidays – Halloween!

As I mentioned earlier, Halloween is one of the best holidays for marketing your pet business. People absolutely love to see dogs, cats, and other furry critters dressed up in spooky costumes. Alternatively, many people aren’t aware of the dangers that chocolate and candy can pose to our fur-babies, so Halloween can be a great time for teaching. Here are some blog or video ideas around Halloween:

  • Should I Take My Dog Trick Or Treating With Me On Halloween?
  • Top 10 Spookiest Costumes For Your Dog On Halloween
  • What Happens If My Dog Eats Chocolate On Halloween?
  • How To Reduce My Dog’s Doorbell Anxiety On Halloween

The list goes on and on!

 

2. It’s Starting To Feel A Lot Like Fall

Weather is a great topic to write or talk about, because many pet owners are not too sure how to care for their pets when the weather changes. Since October is typically cold and windy, you can write some blogs  (or make videos) educating your clients on how they can care for their pets during the Autumn Season:

  • What Should I Do About My Dog’s Fall Allergies?
  • Can Pumpkin Be Harmful For My Dog?
  • Is It Safe To Walk My Dog At Night?
  • What Should I Do If My Dog Gets Fleas/Ticks?

These are just a few ideas, but if you think on it a little while I am sure you’ll come up with more interesting questions worth answering! If you have a good question, research it and then blog about it!

october blog or video ideas

3. Fall Games & Activities

If you live somewhere that’s very hot, most of you clients were likely not taking their dog outside much during the Summer. Now that it’s starting to cool off, it’s the perfect time to start getting Fido back into an exercise routine!

Try searching the Internet for games that dogs and their owners can play outside, such as hide-n-go seek with a treat. Compile a list! You can even write or talk about the best hiking trails in your area, outdoor pet-friendly cafe’s, or dog parks. The list is truly endless.

better marketing with bella

4. Don’t Forget About The Pet Educational Themes Of The Month

There are quite a few interesting topics you can talk about for October. Consider exploring one, two, or all of them if you prefer!

  • National Pit Bull Awareness Month: Write a blog or make a video educating about the stereotypes attached to pit bulls.
  • Adopt-A-Dog Month: Discuss the considerations for adopting a new dog or adding a new animal to the home.
  • Adopt-a-Shelter Dog Month: Talk about the benefits of rescuing a shelter dog, or other ways people can help even if they can’t adopt.
  • National Animal Safety and Protection Month: Educate your audience about the different ways they can ensure their pets safety.

I hope these October pet sitting blog or video ideas are helpful to you and are able to give you some inspiration. If you are a pet sitting business that DOESN’T have a blog – it’s never too late to start.

If you choose to write about any of these topics – be sure to post a link to your blog in the comments section so I can read it. I want to see where your creative minds take these ideas!

 

 

 

facebook page

Episode 108: 8 Things You Need To Do On Your Facebook Page To Grow Your Pet Business

For most of us, Facebook is one of (if not THE) #1 social media websites that we use in our business. It’s such a useful tool for so many things including getting our businesses out there, finding new clients, and even finding new staff. Plus, it’s a great way to network with other local businesses in your community to establish those critical relationships. In this week’s podcast, I sit down with Erika to discuss 8 things you MUST do well on your business’s Facebook page in order to grow your business.

 

 

facebook page

Biggest Takeaways You Don’t Want To Miss

  • Facebook is ever-changing, but there are a few aspects of the website that will always stay the same. Facebook will always be focused on community and interaction. Understand that Facebook is meant for people who already know and are following your business – it’s not really designed for first-time visitors. Don’t forget that Facebook is “borrowed land” – in other words, you need your own website as well!

 

facebook page

 

  • One of the biggest questions pet business owners ask me is “how do I start more conversations on my Facebook page?” Or, “how do I get more people on my Facebook page?” First and foremost, respond to everyone! You wouldn’t like it if you started a conversation with someone and they didn’t answer, so don’t do it to your Facebook page visitors. Next, invite people to like your page. There are loads of potential people that you could be inviting to like your page.

 

  • Aside from our businesses Facebook page, there is another way that you can get more eyes on your brand and content. The best way to do this is to join Facebook groups in your area. Mom groups are especially powerful for pet businesses. Some ideas of useful content to post might be:
    • School bus etiquette for the dog
    • What to do when the dog loses his playmate for school
    • School vacations
    • Kid & dog-friendly restaurants

 

facebook page

 

 

  • The biggest mistake business owners make on their Facebook page is not using enough pictures! You absolutely must add a picture to everything you post on your page. Social Media Examiner reports that 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). BrainRules.net states that “When people here information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.” A final statistics show that “People following directions with text and illustrations do 323% better than people following directions without illustrations.”

 

Resources & Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
Bella in your business pet sitting podcast

Episode 38: Branding & Content Marketing With George Thomas

On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion.  George also specializes in training people on HubSpot.

Content Marketing for pet sitting

George Thomas

George spent  15 years working in a traditional marketing agency to design and build websites and  other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.

George and Bella discuss branding. In particular, they talk about:

  • How to get started in video
  • How long videos should be
  • How often you should be putting out content
  • How to push your content in multiple formats
  • Changing your thinking to being a production company first.

To learn more about George, visit him at https://www.thesaleslion.com/meet-the-sales-lion/meet-george/

Subscribe To The Show:

Listen To The Show:

Episode 36: They Ask, You Answer with Marcus Sheridan

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert.  He is the President of The Sales Lion and a Partner at River Pools and Spas.

business coaching

Marcus Sheridan, The Sales Lion

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face to face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

Masable rates it as the #1 Business book and the New York Times calls Marcus

You can find out more about Marcus at https://www.thesaleslion.com.

Subscribe To The Show:

Listen To The Show:

Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social

In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.

Amy’s newly released book Vlog Like a Boss: How to Kill It Online with Video Blogging just launched on Jan 31st and just by listening to this episode, you might win a free copy.

Want to join our book club?

The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here

 

Amy Schmittauer

Amy Schmittauer

Amy Schmittauer  is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.  And let’s not forget she is Mama to an adorable Beagle named LUCY.

In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.

Subscribe To The Show:

Listen To The Show: