I wanted to talk about something pretty controversial today. Our listeners are at a myriad of levels in the pet industry from buying multiple businesses all the way to people who are on Rover or Wag and wanting to start their own professional company. I want you to take this message to heart, no longer are we mom and pop companies plugging away. There is something very unique that is changing in this business. Specifically, I’m going to be talking about why Rover (or any other app or hobby sitter) is beating the professional pet sitter.
Biggest Takeaway You Don’t Want To Miss
The reason why Rover or Wag might get more sign-ups than a professional pet sitter is because they’re beating us at the automation game. Pet parents don’t even get to experience how great our services are because our entire intake ignores the user experience. The experience your customer has with your business before even meeting you is paramount. Speak exactly to your avatar on your website, if I can copy and paste your website onto someone else’s site, you are doing it wrong.
Why do Rover sitters get more sign-ups? [2:55]
How can we avoid people from moving on to other sitters? [8:15]
What is the most important part of the sales process? [9:00]
How can the professional sitter win against Rover? [12:15]
https://jumpconsulting.net/wp-content/uploads/2019/08/261BellaJumpConsultingMonth34FullyAlivePhotography-e1567037051726.jpg500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-08-28 22:00:282021-02-27 16:14:13Episode 161: Why Rover Is Beating The Professional Pet Sitter
Picture this…. You are all excited about this new hire you just brought onto your team. They have worked at a dog rescue as a volunteer for over five years. They have three dogs of their own. Their husband makes all the money and has the health insurance and their kids have almost graduated high school, with one in college. This new hire seems like a dream come true.
And then, she becomes demanding her second week on the job. She only wants certain clients and only want to work certain hours. She doesn’t like cats, only dogs, and she always has an opinion on the way you do things.
This new hire, that you were so happy about, is now a thorn in your side. You have no idea how to actually pull out this thorn and you have to constantly watch out that it doesn’t prick you deeper. In reality, you just wish she would quit. Eventually, the resentment grows and you feel like a hostage in your own business. Does this sound familiar?
Ever wonder what actually happened? How did she go from the perfect during the interview to a witch in just 14 days?
I see this all the time. Even I have been guilty of allowing it to happen on my own team. I can’t stress how important it is to streamline the hiring process in a way that is always being perfected. To create an image in your mind, let’s call it the gauntlet…
The Hiring Gauntlet
I think it is important to keep in mind that when you start the hiring process it isn’t about you being on your high horse and having people beg to work for you. Just as it doesn’t work that way on a first date, it certainly isn’t that way during an interview. The interest has to be mutual.
Looking for people to work for you is very similar to looking for clients. You have to appear attractive and appeal to your avatar. You have to understand why they are looking for a job, what value you offer, and why they should pick you over, let’s say, Rover, Wag, or any other company.
Is it possible that your own bias got in the way because your interview process is failing you? Are you blaming it on the job market or your area? I got news for you… unemployment is at an all-time low right now – so you can blame it on whatever you want but the truth of the matter is that excuses aside you must figure out how to systematically overcome this hurdle.
The process of interviewing should not be off-putting. The initial communication shouldn’t be an application or a long list of questions. If you do this, you will decrease your chances of getting people interested in the job and therefore your conversion of the people who look at your application to those who actually apply would be under 10%.You should always be aware of your conversion rate – it will directly tell you how attractive your hiring ad and process really are. You will learn to tweak it this way.
If You Want To Be Attractive Here Is What I Suggest You Do:
1. Have a hiring ad that talks directly to your avatar in real human language. If you are lost on what I mean by this, I have a free 3-hour training you can watch here.
2. Have under five initial knock-out questions. For example, you can qualify the area they live in, ask them how much they are looking to make or find out their availability. The hundred other questions that I know you want to ask really don’t matter at this stage in the game. How many people do you meet these days who do NOT have a smartphone? This isn’t 2005. 🙂
Once you have qualified the right type of people to be in your hiring gauntlet now the hard work begins. However, if you have software to help you with this, you won’t ever have to think of what to say again and again because it is as easy as pressing a button to move them from Phase 1 to Phase 2.
This stage could be three open-ended questions. Where they have to describe what they would do. Or, you can have it as a multiple choice. But the toughest part for you is to create these questions. Here is what I mean.
Value-based vs Skill-based Questions.
Would you agree that if you don’t like dogs, you wouldn’t be applying for this position? Would you also agree that we can basically teach people how to walk a dog, scoop cat litter, and feed the pets? If we can agree on that, then we really need to focus more on the VALUE-based questions.
Let me give you an example:
Let’s say that you value treating others how you would want to be treated. How can we test for this? One way might be an open-ended question like:
You are walking home from going out to dinner. There was too much food so you are carrying a to-go box with you to save for lunch the next day. You stop at a corner and a homeless woman engages with you and asks you if you can spare any change so she can buy something to eat. What do you do?
1.Pretend you don’t hear her and keep walking. There are homeless people everywhere. 2. Tell her you don’t have any cash on you. 3. Give her money from your wallet. 4. Give her your leftovers. If they were good enough to take home, they are certainly good enough for her.
You would have to decide ahead of time which is the right answer for you and which is the TOTALLY wrong answer for you based on your values. Now, of course, one question can’t give you everything you need to know about a person so certainly you will have to ask more questions. Perhaps even testing the same thing, but knowing the RIGHT questions to ask is huge.
How do they take feedback? Are they adaptable?
I want you to watch this short clip of Trivinia Barber of Priority VA. She was our guest expert for the training we had in June about delegation. Listen to what she says about asking questions, role-playing, and feedback. Can you incorporate this into your business?
This is a great example, showing how the ability to adapt to situations could help give you insight into your applicant’s ability.
Stop Asking The Wrong Questions:
Ever since pet sitters started interviewing I’ve seen the same questions come up again and again.
“If you walked into a home and there was poop everywhere, what would you do?” “If you walked into a home and the dog looked like he was in distress, what would you do?”
All these questions are something you would train the employee for. You would tell them your protocol. Typically the first step is “call the office.”
If you can ask the right questions before you hire people… how much better hires will you make? Would you have to let people go after two weeks? There is always room for improvement and this task is never 100% perfected. Maybe what I said here helps ignite something in your system that you can test. Perhaps you want to know more of what Trivinia said or wish you had software to help you with all of this?
Well in true Bella fashion I will never give you more problems to solve, so you can:
1. Join the Mastermind to watch the entire 1 hour training with Trivinia and 15 other high-level experts we have had over the past year.
2. Grab your trial of JazzHr, 50% off, my hiring ads, and knockout questions here.
Just ask yourself… Am I asking the right questions to understand this person’s values? You need to hire for attitude and train for skill.
https://jumpconsulting.net/wp-content/uploads/2019/06/image-from-rawpixel-id-1031380-original-scaled.jpg17092560Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-07-09 12:14:342019-07-09 12:14:34How To Stop Asking The Wrong Interview Questions At A Dog Walking Interview
In this episode of “Bella In Your Business”, Bella speaks with Britt Alwerud from Handlr. They discuss DogVacay, Rover, Wag, and Zingy versus Professional Small Business Owners.
In this episode they discuss:
Why do you think so many small business owners are intimidated by the large powerhouses that have entered the market in the last few years?
How have the changed the industry? Are they really “disrupting” the industry?
What are the pros and cons of the huge companies versus the more personal professional businesses?
Are customers flocking to on-demand apps? Are they demanding an on-demand experience?
Are small business owners going to get screwed or what can they do to protect themselves?
If someone is a Rover or DogVacay user, but they want to become a legitimate small business with people working for them, could they use Handlr? What are their first steps for becoming a legit business?
Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at email@example.com. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2016-12-15 06:16:092021-02-27 19:10:03Episode 27:The Great Debate: DogVacay, Rover, Wag, and Zingy versus Professional Small Business Owners -
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