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Bella Vasta

Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days

 

6 Ways To Create ALL The Graphics You Need For The Next 90 Days

If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!

Today, we’re going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

It sounds scary, but you’ll have to trust me that this technique really works. We’ll talk about all this in more in this week’s episode of Bella In Your Business.

 

Bella Vasta

Biggest Take Away You Don’t Want To Miss

  • Content creation for your pet business is all about planning and relevancy. While planning your content ahead is critical, we want to make sure that we are not planning content that isn’t going to help grow our business. It’s easy to get into the mindset of creating content akin to “Hire us for pet sitting” and “Hire us for dog walking,” but these types of images are not going to create the effect that you want. It’s important to get creative, be relevant to your audience, and share stories to really build that connection.

 

Show Highlights

  • How to create content based off looking at your calendar [2:30]
  • Creating content to do with promotions/launches [3:00]
  • How to decide which social media platform to focus on [4:00]
  • What is a brand guide and how do you create one? [5:00]
  • What types of graphics should you consider creating? [6:00]

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

Links

Get $30 off content creation for your pet business with code BV30

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

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the secret to knowing what to post on social media

The Secret To Knowing What To Post On Social Media

The Secret To Knowing What To Post On Social Media

When it comes to knowing what to post on social media, you’re probably in one of these camps:

  • You repost everyone else’s content
  • You don’t post and feel guilty about it.
  • You post way too much and get no traction or engagement.
  • You always post last-minute or spur-of-the-moment.
  • You post whenever you feel like it. The posts have limited insight into your business and don’t tell a cohesive story about who you are or what you do.

The key to knowing what to post is to create 5 buckets to save your presence.

 

the secret to knowing what to post on social media

5 Buckets To Save Your Presence

What I want you to do first is come up with 5 buckets, or categories, that your social media posts will fall into. Here are a few ideas:

  • Cats
  • Food (Pets)
  • Local Hot Spots
  • Staff Highlights
  • Pet/Life Hacks
  • Dogs
  • Food (Humans)
  • Local Dog Spots
  • Walks
  • Overnights
  • Exotics
  • Community Business
  • Hikes
  • Training
  • Clients Problems That You Solve

 

Once you pick your 5 major buckets (and you don’t have to do the ones I listed above – those are just ideas), you will now have some direction on what type of content to populate. Your posts will fall into one of your 5 categories, or it won’t.

That way when something comes across your desk, or you see a post online, you’re not necessarily going to always share it just because you like it. Try to use the buckets as a litmus test to see if it matches up. This will help you really narrow down what to post on social media.

 

Other Benefits To Using The Bucket Strategy

Now that you know you have your buckets/topics, you’ll know better where to “look” for content.

For example, maybe you want a dog walking bucket. That means you can direct your dog walkers to start sharing stories, tips, tricks, what happens on walks, etc. Extract tidbits from them that you can turn into relevant content.

Having buckets is also going to make it 100 times easier to delegate out your social media, once you’re ready.

When it’s time to hand over this position to a pet sitter or dog walker on your staff or even an office assistant, you just have to let them know about your 5 posting areas.

The bucket strategy is also going to help you be more mindful when you’re in the world traveling and out-and-about. You’ll be able to identify important and relevant content more easily.

Plus, you’ll find yourself being more present and less passive about knowing what to post social media.

 

plan not to fail

 

Better Marketing With Bella

Despite everything I just said, you still have to be creative when creating social media content. For example, maybe you find or think of a relevant piece of content, but you still have to write about it to be interesting and informative.

As business owners, we get bogged-down, overworked, stressed, tired, and anxious. We feel like our brains are going in 100 different directions, and the last thing we have time to do is to be creative about posts that are going to get people’s attention and stop the scroll.

That’s where we come in. In Better Marketing With Bella, we figure out the creative side. We create the concepts for you, so you don’t have to.

Maybe your strong suit isn’t making graphics? Some people are not the best at making graphics, and we certainly don’t want your brand’s reputation to suffer because of it. We hire professional graphic designers that can really take your brand’s image to the next level.

Plus, we give you five videos every single month. Are you going to sit down and create videos to figure out:

  • Where should the pop-up’s be?
  • How many transitions should I have?
  • How fast should the video be?
  • What kind of music should I use?
  • Where should the video pan-in/zoom-in/zoom-out?

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

 

It’s a lot.

Then you have to figure out what you’re going to write in your email newsletters. Are you going to sit down and figure out what’s interesting? How will you know what’s too much, and what’s not enough?

We also make your Facebook and Instagram stories prettier. Are you going to create them in Canva/Easil and then upload them to your social platforms?

Overall, the secret to knowing what to post on social media is that there really is no secret. You literally need to plan. Maybe your plan is to let us help you through Better Marketing With Bella. Everything I listed above are actionable steps that every business owner should be doing.

You should never just be posting a Facebook status – every status needs a picture. And you should never just be posting a video – every video needs a caption!

Plan to be timely, new, relevant, and bold with your branding/logo. All of this stuff can take a long time. Start with creating your 5 buckets, but at the end of the day, you still have to create all of the content, which can be exhausting.

 

Better Marketing with Bella

Episode 182: Using Video To Increase Sales In Your Pet Business

Using Video To Increase Sales In Your Pet Business

The use of video is becoming exceedingly necessary in order to get your pet business known. To teach how to use video to increase sales in your pet business, I brought on my good friend Daniel Glickman.

Video

Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As chief marketing officer of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. His blog, newsletter, and international Meetups—all under the title CMOConfessions—offer a frank, creative, and humorous take on the underbelly and undercurrents of today’s most pressing, exciting, and confounding marketing issues.

Biggest Take Away You Don’t Want To Miss

Making videos doesn’t have to be scary.

There are three different types of videos you can utilize to increase sales in your pet business. You can do a right here, right now video. These videos require the least amount of production and are perfect for showing your followers what you’re doing at that moment. The second video, promotional videos, will be more produced than the first and have content that it is on brand and message. Finally, there’s the most produced video in which you produce a series of shows that repeat weekly and stay on a topic each week.

In order to excel, pick the type of video you’re best at and start filming!

 

Show Highlights

  • Why are small businesses using video? [3:27]
  • Resizing video, the importance and what it means [4:46]
  • Why video seems scary [7:51]
  • When do people stop watching a video? [12:03]
  • As a dog walker/ pet sitter, what could be an interesting video? [13:26]
  • How do we know when it gets boring? [15:13]
  • Viral videos [18:52]
  • Wave.Video community [22:47]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

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Dog gif from Easil

6 Ways To Plan and Create Your Graphics For The Next 3 Months

Feeling overwhelmed with content creation? Spend more time with clients and their beloved four-legged friends by planning and creating your graphics ahead of time! While jumping in and creating three months’ worth of content may sound harrowing, it’ll save you plenty of time in the end– trust me! 

 

This practice is becoming increasingly more common in marketing and is known as “batching.” Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

Of course, you can take breaks, but the key here is to complete a bunch of work ahead of time so you don’t have to constantly worry about it. You’ll be able to focus more of your attention on bigger ideas! 

planning graphics

 

When it comes to planning and creating graphics for your pet business, a big problem for many is that it becomes a daily bug. To keep your business relevant, you want to be present across various social platforms.

However, if you save this work until the last minute, it becomes easy to simply re-share other people’s content. While that’s not a bad thing, you don’t want to become so stressed that you copy work from others. 

 

For fresh and original content, take time to plan ahead. Below are six tips for you to jump in!

 

1. Look at Your Calendar


When preparing graphics for the next three months, take time to look at all upcoming dates on the calendar. Make note of common holidays and lesser-known ‘fun holidays.’ From National Walk Your Dog Month (January) to Pet Obesity Day (Oct. 10), there are plenty of days to create content around! Any holidays or an upcoming event that has to do with dog walking or pet sitting should be recognized. Consider when people may be traveling a lot and will be looking for your services in greater demand.

graphic pet business

2. Make Note of Your Launches or Promotions

Take a look at your upcoming launches and marketing promotions for the year. Consider creating special content around different points in the year. Perhaps it’s back to school time – people will be looking for dog walkers and pet sitters while their children are at school. Maybe it’s summer and you know dog walking might drop, but pet sitting will spike. Create graphics that highlight these points to grab people’s attention. By planning graphics ahead of time, you’ll always be a step ahead of the game!

 

3. Decide On The Platform


The market is saturated with various marketing design tools and websites. It’s easy to get swept up, designing random graphics on different platforms. One of my favorite tools is also one of my partners, Easil. It’s an easy-to-use platform that allows content creates to make all sorts of fun marketing materials! Plus, you can easily store your brand’s fonts, colors, and more to make designing a breeze. If you enjoy making videos, I’d recommend using wave.video as well!

There is even a service that is lead by a major graphic designer and software Founder that provides pet businesses with new graphics each month. Technically, you could go in there every three months and download 40 graphics for your business. Not just download, but also add your logo, change the color to your colors AND then fonts. Pretty nifty, huh? Check out Pet Social. I am hooking you up with $30 off a month if you use code BV30

4. Create a Brand Guide

Having a brand guide – or brand bible – is essential for any business! This guide should include:

  • The lingo your brand uses
  • Your brand colors
  • Your brand fonts
  • Templates
  • Emojis
  • and more

Brand guides ensure that anyone who works with your company can have a great understanding of how your brand should look and sound. They should be able to look at this guide and understand what kind of graphics and copy is expected of your brand.

Having cohesive messaging and style is key when marketing your unique services. It is the difference between you knowing that it is Apple, or Mercedes, or Disney, and not knowing what the brand is because the design isn’t consistent.

5. Types of Graphics


When planning ahead, you’ll want to consider the type of graphics you’re going to create. Different things you could consider:

  • Are you going to keep the graphics clean, crisp, and simplistic?
  • Is your messaging going to be funny?
  • Will it be educational?
  • Do you want your graphics to convey unique tips for clients and/or users?
  • Will you use GIFs/videos/etc.?

There is so much to consider, especially with the plethora of tools available today! Do yourself a huge favor by figuring out the type of graphics and how many you’ll create of each type in advance. Take a look at this. It is a gif that was made in Easil for our Better Marketing with Bella program. 

via GIPHY
 

6. Schedule it


Now that you’ve created all of this content ahead of time, you’ll want to be sure to use a scheduling tool to get it out there! The last thing you want is to create graphics only to forget or become too busy to actually post them! I recommend using a tool like Agorapulse (get two free months with this link) which allows users to schedule the date and time for each post on whichever platform you choose (Facebook, Instagram, etc.).  When you take time to schedule everything in advance, all you’ll have to do is engage with people once something’s posted.

You can also use a ContentCal to collect articles and graphics you like and schedule them to post. Check them out here and use JUMPCONSULTING for $30 off.

*I am an affiliate for both of these companies.

Only Plan and Create Your Graphics Every 3 Months!

These 6 points are all the things you need to consider when creating graphics for your pet business ahead of time. If you can sit down and answer these questions, you’ll only have to do ‘batching’ once every three months!

Umm, amazing, right? Then, you just have to worry about engaging with everyone.

That’s just four times a year versus having to create last-minute daily content.

Have you always wanted to do more with your marketing but don’t know how? Or you just don’t have the time that it takes? I’m here to help! Join me for Better Marketing with Bella! Sign up today to reserve your spot on the waitlist. 

BMWB