The Secret To Knowing What To Post On Social Media
When it comes to knowing what to post on social media, you’re probably in one of these camps:
- You repost everyone else’s content
- You don’t post and feel guilty about it.
- You post way too much and get no traction or engagement.
- You always post last-minute or spur-of-the-moment.
- You post whenever you feel like it. The posts have limited insight into your business and don’t tell a cohesive story about who you are or what you do.
The key to knowing what to post is to create 5 buckets to save your presence.
5 Buckets To Save Your Presence
What I want you to do first is come up with 5 buckets, or categories, that your social media posts will fall into. Here are a few ideas:
- Food (Pets)
- Local Hot Spots
- Staff Highlights
- Pet/Life Hacks
- Food (Humans)
- Local Dog Spots
- Community Business
- Clients Problems That You Solve
Once you pick your 5 major buckets (and you don’t have to do the ones I listed above – those are just ideas), you will now have some direction on what type of content to populate. Your posts will fall into one of your 5 categories, or it won’t.
That way when something comes across your desk, or you see a post online, you’re not necessarily going to always share it just because you like it. Try to use the buckets as a litmus test to see if it matches up. This will help you really narrow down what to post on social media.
Other Benefits To Using The Bucket Strategy
Now that you know you have your buckets/topics, you’ll know better where to “look” for content.
For example, maybe you want a dog walking bucket. That means you can direct your dog walkers to start sharing stories, tips, tricks, what happens on walks, etc. Extract tidbits from them that you can turn into relevant content.
Having buckets is also going to make it 100 times easier to delegate out your social media, once you’re ready.
When it’s time to hand over this position to a pet sitter or dog walker on your staff or even an office assistant, you just have to let them know about your 5 posting areas.
The bucket strategy is also going to help you be more mindful when you’re in the world traveling and out-and-about. You’ll be able to identify important and relevant content more easily.
Plus, you’ll find yourself being more present and less passive about knowing what to post social media.
Better Marketing With Bella
Despite everything I just said, you still have to be creative when creating social media content. For example, maybe you find or think of a relevant piece of content, but you still have to write about it to be interesting and informative.
As business owners, we get bogged-down, overworked, stressed, tired, and anxious. We feel like our brains are going in 100 different directions, and the last thing we have time to do is to be creative about posts that are going to get people’s attention and stop the scroll.
That’s where we come in. In Better Marketing With Bella, we figure out the creative side. We create the concepts for you, so you don’t have to.
Maybe your strong suit isn’t making graphics? Some people are not the best at making graphics, and we certainly don’t want your brand’s reputation to suffer because of it. We hire professional graphic designers that can really take your brand’s image to the next level.
Plus, we give you five videos every single month. Are you going to sit down and create videos to figure out:
- Where should the pop-up’s be?
- How many transitions should I have?
- How fast should the video be?
- What kind of music should I use?
- Where should the video pan-in/zoom-in/zoom-out?
It’s a lot.
Then you have to figure out what you’re going to write in your email newsletters. Are you going to sit down and figure out what’s interesting? How will you know what’s too much, and what’s not enough?
We also make your Facebook and Instagram stories prettier. Are you going to create them in Canva/Easil and then upload them to your social platforms?
Overall, the secret to knowing what to post on social media is that there really is no secret. You literally need to plan. Maybe your plan is to let us help you through Better Marketing With Bella. Everything I listed above are actionable steps that every business owner should be doing.
You should never just be posting a Facebook status – every status needs a picture. And you should never just be posting a video – every video needs a caption!
Plan to be timely, new, relevant, and bold with your branding/logo. All of this stuff can take a long time. Start with creating your 5 buckets, but at the end of the day, you still have to create all of the content, which can be exhausting.