Transparency literally means you can see THROUGH something. It is a term that is thrown around a lot in business. But what does it actually mean? Transparency builds trust because the person, object, or business, isn’t hiding anything. If your viewer feels that you are being transparent, there is a higher chance they will trust you and take you seriously as an authority..

Pet sitting businesses often talk about themselves. Examples being how great they are, and all types of cliches. But, the truth is that many other businesses can also say the same exact things about themselves.

Today, I wanted to inspire you by drawing attention to a few transparent pet sitters who wrote blogs that go the extra length to really let it all hang out there. In short, being very clear about their ways.

3 Transparent Pet Sitters Who Go The Extra Mile On Their Websites

#1. The Pet Sitter of Boise:

Julie Fredrick is the owner of this incredible successful and growing business. She utilizes her website 100% as she has started and built this incredible company all while having a “day job.” As part of that, you can learn the answer to about just about everything, without having to make a dreaded phone call to talk to a human. I mean really, who likes to talk on the phone these days?  Take a look at her FAQ page here

Julie goes as far as listing exactly what her insurance policy covers. If that doesn’t scream transparency, I don’t know what does! She is a great example of transparent pet sitters.

#2. Endless Pawsibilities

Over in Toms River, New Jersey, Endless Pawsibilities owner Tory Lattig is knocking it out of the park. She uses pictures and videos to tell the story of what goes on during a pet sit.

This is an extremely popular question of many first time pet parents. So, to be able to use this blog to show her apprehensive caller what actually happens can really help put down that barrier. Tori just used the internet and the tools on her cell phone to bring to life the actual daily events that occur when you are a client of her company.

#3. Jen Loves Pets

In San Diego, Jen is answering clients questions by giving a detailed explanation of what they can expect at a meet and greet. I especially love this posting because it is so important to set the right expectations. It’s also a good idea  tell your new client exactly what they can expect from you and what you need from them. Setting these boundaries up in advance sets the both of you up for a great relationship. Also, this is another posting that you can easily add a link in an email to explain when you first meet a client (saving you time!).

They Ask, You Answer

A lot of what these fabulous pet sitters are doing actually comes from the They Ask, You Answer principle from The Sales Lion. Listen in on the next 30 minutes, and I promise your life will be changed. This concept changed mine and is the epitome of what the sitter’s are doing above.