So as I posted about my excitement about Google + on my facebook yesterday, one of my friends Desiree from Pink Media mentioned that there was Tech Phoenix, a relevant media “unconference” happening. I soon learned that my friend Christina Wagner, with No Limits was going to be there as well, so I clicked on over, bought a ticket and went down there today.
It. Was. Awesome. Shannon Hernandaz who is actually a local Dj on the radio here in the valley presented about Google + He also speaks and teaches all about G+! I took pages of notes and I HOPE with your help, he can see that all us pet sitters would love to have a expert to go to in this field.
Here is a recap in no particular order of what I just learned from his awesome presentation:
- G+ is not an advertising campaign. It is about figuring out what works for you.
- It all starts with your BLOG. (See! I have been telling you that this blogging this is important!)
- Think to yourself: What are you doing to keep them (visitors) coming back? How valuable is your content?
- Opperate from your profile as YOU. Not your company. In fact, take everything you know about Fb and throw it out the window. G+ is not facebook.
- Anything you write on your G+ profile indexes you in the searches.
- Google authorship gives advantages to the “little guy”
- Heat maps from moz.com show that click through stats increase by 150% if you have pictures or videos. (authorship)
- Your page will be curating all the news from your company. Like a newspaper with articles everywhere. It is a place for people to learn. Forget about engagement through conversation… it is about sharing info and learning.
- Google + is special because it helps you build relationships with people of authority.
- Public posts are indexed almost immediately.
- Public posts can gain authority in an organic search. (Like your “how much does it cost? Posts!)
- Make friends with google authorities. Put them in your circles.
- Participate actively on a network.
- Optimize your Youtube videos!
Shannon has a amazing blog where a lot of this info can be found. Go there.
http://www.shannonjhernandez.com
So I should not have my business page on Google +? I should change it to myself?
Cindi,
If you have a company (especially a local one), I would create a Page for your company. However, you will still need a profile to author content on your company’s website.
In the case of only needing a profile is when you are your own brand. There’s nothing else you will need other than the profile.
Ahh.. just read this. So how do you set up 1 profile (as the author.. aka personal page) and then a page for your business. Gets a little confusing. How do you know they are connected. I don’t want two pages (personal + business), that I have to maintain and add separate data to. I have my personal page, so what do I do to add my business to it? Thanks!
Bella,
Thank you so much for sharing this blog out and linking me to it! I really do appreciate it! I’m glad you were able to make it out this weekend!
Thank YOU for teaching. You are awesome!
I’m so excited to dive in! Thanks for all the awesome info and links to experts, Bella!!
VERY helpful.. thanks Bella! I would never have guessed “not” using your business name, rather YOU/ME – just the question I had!