Having a blog for my pet sitting business is so important for my SEO. Without re-posting the content, I would be dead.
I have been able to have my website dominate in many key words in my area. This is important because it leads to phone calls and ultimately clients. I only pay to advertise in one place. The rest of our advertising comes from my blog.
First, lets look at a few MYTHS:
MYTH: I don’t have time to start a blog for my pet sitting business.
FACT: If you have time to be on Facebook, you have time for blogging. Plus you can write a few blogs and schedule them to come out once a week.
MYTH: I don’t have anything to say.
FACT: You have inspiration all around you in your job. Different leashes, litters, “How To’s” etc.
MYTH: I am not a good writer.
FACT: You don’t have to be. Write in your own voice that is what blogging is about.
Ways I can benefit with a blog for my pet sitting business:
1- Search Engine Optimization. You are creating pages on the internet to direct traffic and key words to your website. Do this tens or hundreds of times and you will dominate over your competition.
2- You are able to position yourself as an expert. Write down all your knowledge and people will read, share, and interview you for more.
3- You are able to offer rebuttals when selling a client on the phone by sending them you “My cat is too shy and won’t come out for you” blog that shows the techniques you used to alleviate this problem.
4- You become an information source that others look at for valuable information. Through breaking important pet news stories (that you can often find out about on Bella In Your Business) you can write a short commentary about it with a link to the article or organization hosting it. It builds your credibility.
5- You are hijacking the search engines. So you don’t do dog boarding or dog kenneling, but you have a post that talks about “Why pet sitting in (your town) is better than dog boarding” Well guess who is going to come up when someone googles (your town) and dog boarding?
Blogging is something that is FREE that I think no business owner can afford NOT to do. We consider spending money on passive advertising like Yellow pages or relocation magazines or welcome wagons, but never once consider saving our money and creating our own welcome wagon. Why not create a blog post about ARE YOU NEW TO (YOUR TOWN)?
Do you blog or not? Why or why not? If you do blog list your blog below and tell me what you blog about that gets the most comments, reaction, or hits on your website and why you think that is.