Bella’s Blog

Video, Video Content, Video Marketing, Business, Women, Podcast, Pet Industry, Dog Walking

Episode 205: How to Use Funnels To Easily Create Video Content

Show Highlights Learn how you, a solo-preneur or business owner, can leverage videos to generate real-world leads. Learn what the biggest fallacy is and why most people don’t see results. Learn what the approach should be for TOFU, MOFU, and BOFU and learn how to create ideal content for them. Discover the biggest bottle-necks that […]

pet business, business women, podcast

Episode 204: How Your Vision and Focus Can Scale Your Business Fast with Joanna Price

  Joanna Price is the Owner of Woofin’ It Pet Concierge. It is her vision, tireless work ethic, and passionate commitment to pets that has grown her business from the seeds of an idea to the best Dog Walking and Pet Sitting service in Frederick, with 5 team members. Additionally, her commitment to exceeding expectations […]

social media strategy

How to Level Up Your Social Media Strategy in 2020

I want you to reframe your mindset around social media. What if, social media was not just another task on a to-do list, but actually a tool to be cherished? A way for you to engage and be involved in a number of different communities. Once we can view it through this lens, we can […]

business women, pet industry, podcast

Episode 203: The Difference Between Customer Service VS Customer Experience Could Increase Your Profits

The Difference Between Customer Service VS Customer Experience Could Increase Your Profits For more than 20 years, Jeannie Walters, CCXP has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the CEO and Founder of Experience Investigators, a global Customer Experience consulting firm helping companies improve loyalty and retention, employee engagement, and […]

bella in your business

Episode 202: How to Communicate, Persuade & Close like an Experienced Trial Lawyer

How to Communicate, Persuade, & Close like an Experienced Trial Lawyer     In addition to Mitch Jackson being a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year,” he’s also one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing […]

knockout questions

How to Perfect Your Hiring Knockout Questions

How many of you have been inundated with applications to your hiring ad? With the unemployment rate at 13% in June 2020, many business owners are having this problem (although, it’s a good problem to have!). Even still, it can get seriously depressing sifting through application after application of candidates. Most of them didn’t even […]

stop preparing start doing

Episode 201: Stop Preparing, Start Doing with Olenka Cullinan

  Stop Preparing, Start Doing with Olenka Cullinan     Olenka Cullinan is a CEO and Founder of iStartFirst. She empowers women to up-Level their business and mindset via on-line Bootcamp, iStartFirst Women’s Summit, and delivering keynotes and workshops for companies nationwide & globally. Olenka has developed a “Backbone of Success”™ method that helps female […]

Pet Industry, Pet Business Owner, Woman in business, entrepreneur

Episode 200: If I’ve Taught You Anything…

If I’ve Taught You Anything… Wow – 200 episodes. 200 episodes of me (hopefully) providing you value, nuggets of wisdom, and lessons that you can take and apply into your business. It’s been an honor to record, produce, and publish this podcast for you all every single week for the past few years. On this […]

bella in your business

Episode 199: How To Do Virtual Meet and Greets In Your Pet Business

How to do Virtual Meet and Greets In Your Pet Business One of the “blessings” of our new normal under COVID-19 is that it has opened the realm of finding virtual alternatives to our everyday processes. One of these alternatives is virtual consultaations for pet sitters. That’s where you hop on a video call with […]

business woman, social media marketing podcast

Episode 198: Baby Boomers Vs Millennials… Or Is It?

  Baby Boomers Vs. Millennials…Or Is It? The generational gap between baby boomers and millennials is something that every business owner is bound to encounter…. perhaps you already have? But one generation doesn’t have to be at war with the other. Each generation has unique and specific experiences that they can share with one another […]

business woman, pet business, new podcast episode, free publicity, free marketing

Episode 197: How to Generate FREE Publicity & Marketing for your Pet Business

How to Generate FREE Publicity & Marketing for your Pet Business Connecting with your community & learning how to truly bring value to your audience is not an easy task. Many business owners aren’t sure where to start or what direction they should take. In this episode, I bring you, Regina Robinson of Outward Bound Hounds who […]

Business women, covid19, pet industry podcast episode

Episode 196: Resiliency, Black Swans, and Perseverance Through the Darkest Times

Resiliency, Black Swans, & Perseverance Through The Darkest Times       Since 2012, Asha has owned and operated Hoby Dogy serving Hoboken, NJ. Having annihilated stage-four cancer, Asha’s a warrior who strives to counsel from deep wisdom won from a life going to battle. She works hard to get better every day and, in […]

Episode 195: The Scientific Way To Choose A Pet Sitting Software

  The Scientific Way To Choose A Pet Sitting Software Choosing a pet sitting software is not an easy task. Maybe you’re overwhelmed with all of the different options out there, or even tried them all but just can’t decide. It’s difficult to determine which features are important to YOU and then to match those […]

Business women talking about website content security

Episode 194: How To Prevent Your Website Content From Being Snatched

How To Prevent Your Website Content From Being Snatched Have you ever had your website content snatched? I’ve had a lot of pet business owners come to me about how other pet businesses STOLE their website content including services and blog posts! What would you do? Could you prove the content was yours? What images […]

Business Women talking about staff employment

What Are My Options If My Staff Want To Stay On Unemployment And Not Come Back To Work?

In all my Facebook groups, the same question has been popping up. It goes like this, “I am thinking of re-opening and my staff doesn’t want to come back because they are making more on unemployment than if they were working for me?” When the CARES Act passed, part of it includes a $600-a-week bonus […]

business women on laptop creating video

Episode 193: How To Utilize Video For Your Dog Walking Business

How To Utilize Video For Your Dog Walking Business If you’ve been following me for a while, you know that I’ve been squawking about the use of video for your dog walking business for YEARS. Video is the present and it is seriously skyrocketing – especially right now with everybody being home. If you haven’t […]

Face Mask Bella

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Business woman recording video on mobile phone

Ultimate Apps and Ways to Use Video in Your Dog Walking Business

When my clients think about going in front of the video camera, it typically scares the heck out of them. I have been squawking about the use of video for years and all the predictions have only proven to be true. Video is The Present. The social media feeds have exploded with ways to show […]

Episode 192: 7 Day Pet Business COVID-19 Grand Re-Opening Challenge

  7 Day Pet Business COVID-19 Grand Re-Opening Challenge By now, most of us are in the “acceptance” phase when it comes to the COVID-19 Pandemic. That means it’s time to start thinking about how we are going to JUMP back into full-force once everything clears up. We have to be honest with ourselves and […]

bella in your business

Episode 191: How To Recession-Proof Your Small Business After COVID-19

  How To Recession-Proof Your Small Business After COVID-19 KNOW YOUR NUMBERS! You’ve heard me say this time and time again. Today, I bring you Marilyn Parham, CPA & Jessica Mae Stafford from The Bottom Line CPA. The Bottom Line® CPA is an award-winning, 100% Xero cloud accounting practice serving as industry leaders for Amazon […]

The Cares Act

Using The CARES Act Strategically in Your Small Business

The following is a breakdown or rough transcript of our two-hour interview with the Profit Hero ladies, Marilyn Parham and Jessica Mae Stafford. If you go to the original interview and type “congress” into the comments, JumpyBot will pop up and 1. Give you a PDF of all the CARES Acts so you can have […]

Business Women pointing to marketing podcast

Episode 190: How To Move The Mountain In Your Life

  How To Move The Mountain In Your Life   Biggest Take Away You Don’t Want To Miss We all have rock bottoms. It may be physically, mentally, emotionally, financially, or something else. If you look at your “rock bottom” as being at the bottom of a mountain, it becomes easier to take that first […]

Episode 189: How To Make COVID-19 Stop Messing With Your Head

Episode 189: How To Make COVID-19 Stop Messing With Your Head How are you doing? Like really doing? Lately, I’ve been having A LOT of conversations with pet business owners about how to stay strong during the COVID-19 pandemic. I can not imagine the amount of stress that so many of you are having to […]

flatten the curve

How Do I Know If I Am An Essential Business?

Who is an essential business as we navigate through the COVID-19 crisis?