Bella’s Blog

storytelling

Episode 124: Connecting With Clientele Through Storytelling With Gael Gilliland

Gael Gilliland is the founder of The Legacy Recorder, and is passionate about helping every person record their life story for future generations to cherish. She is also a freelance writer and millennial mother of three future creatives, who in the present day give her daily inspiration and a few grey hairs. Learn more about […]

hiring

Episode 123: Solving The Hiring Problem In Your Pet Business

Abbie Hawkins is the Senior Channel Account Manager for JazzHR, the best hiring software in the pet industry. Listen in to see how over 60 pet sitting companies are turning their “I don’t have anyone to hire” problem into “I have too many qualified applicants to sift through” This is a great episode you will […]

disaster preparedness

Episode 122: Disaster Preparedness In Your Pet Sitting Company

Nicole Brown Packin is the CEO of Miami Pet Concierge based out of Miami, Florida. Since MPC’s opening in 2007, Nicole has continued to grow and learn as much as she can about animal welfare. She earned her Small Animal Massage Practitioner (SAMP) Certificate in Maintenance, Performance, and Rehabilitation Massage from Northwest School of Animal […]

video gear

Video Gear for Pet Sitters

Many of you have asked for recommendations on what to use to start shooting your video. Rather than make a purchase and wonder if it is the right one, I thought I would give you the list of products I have bought and use. Enjoy! Please Note: The links on this page are affiliate links and […]

storytelling

Episode 121: Adventure, Experience and Storytelling With Mia Voss

Mia is an experience junkie and wants to take you along with her. She has been building an online audience for years, enticing them with engaging interviews on every topic imaginable. Mia has been the producer, host and guest on more than 300 online show episodes and has interviewed more than 500 guests. Mia combines […]

jump & scale

Over 6 Hours of Trainings and Recordings For You This Week!

I’m not lying when I say that this has been one of the most exciting weeks here EVER at Jump Consulting. I have so much going on… being created for YOU that I almost feel like how am I ever going to be able to TELL YOU all about it. I am about to do […]

relationship marketing

Episode 120: Relationship Marketing & Buyer Personas With Jessika Phillips

Jessika Phillips helps people master Relationship Marketing, Speaker,  as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live […]

Episode 119: Creating Authentic Video For Your Pet Business With Chris Bryant

With new pet sitting and dog walking companies popping up every day (not to mention Rover & Wag), setting ourselves apart is becoming increasingly difficult in a world full of noise. One of the top ways that you can set yourself apart is by using authentic VIDEO in your business. Today, I sit down with […]

leveraging technology

Episode 118: Leveraging Technology in Social Media With Brian Fanzo

Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise […]

conferences

Episode 117: Why You Should Attend Conferences Outside Your Industry

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing world – the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an […]

october blog or video ideas

4 October Pet Sitting Blog Or Video Ideas

  Happy October! It’s finally starting to feel a lot more like Fall. The leaves are changing, the weather is getting colder, and Halloween is coming up. As a business owner, this month is a total gold mine in terms of content creation. I mean, who doesn’t want to look at photos of dogs in […]

instagram secrets

Episode 116: Instagram Secrets For Your Pet Business With Jenn Herman

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your […]

life goals

Episode 115: How Your Pet Business Can Support Your Life Goals

Carrie Wallick is the owner iCare4pets. She has been in business for 4 years and started using employees for almost a year and a half. Carrie was a former teacher for 8 years until she decided she wanted a career change and began brainstorming ways she could use her passion for animals to support her […]

partner with your pet business

Episode 114: How To Have Your Community Begging To Partner With Your Pet Business

Imagine if you could have the town talking about your business? Or if you could have other pet businesses contacting you to work with you and partner with your pet business? Maybe the local pet store having a flyer in every bag that leaves their store with a purchase and your company’s name on the […]

social proof

Episode 113: How Social Proof Can Help Increase Your Conversion Rate

Social proof can be an excellent way to establish trust and credibility for you and your pet sitting business. When we talk about social proof, we mean borrowing third-party influence to sway/persuade potential customers. Today, Erika & I will discuss the different types of social proof, the pro’s and con’s of each, and how you […]

hurricane florence pet friendly shelters

List Of Hurricane Florence Pet Friendly Shelters

Hurricane Florence is heading straight for the Carolinas. As you will see from the weather report below, it is a very serious storm and one that isn’t going away for a few days. It is anticipated to stall out on the coast and have effects throughout the weekend. The right side of the hurricane is […]

facebook contests

Episode 112: What Your Pet Business Can Gain From Facebook Contests

Facebook Competitions can be proven to be a very useful tool in your business for becoming active in your community and even signing on new clients. However, It’s important to realize that when you run a competition you are not going to get 100’s of new customer inquiries. What you will get though is an […]

buyer personas

Episode 111: How To Use Buyer Personas To Reach The Right People

It’s difficult to start marketing for your business if you don’t know who you’re selling to. This is where buyer personas come in, a.k.a your “dream client.” In this episode, Erika & I sit down to discuss all things buyer personas such as what they are, how to make them, and how you can use […]

What Happens In Paradise….. A Recap Of The First Ever Pet Sitter Retreat

This is what happened August 17-19th in Paradise Arizona when 10 pet sitters got together… We represented: $5,100,000.00 in revenue. 168 employees. Almost 20 office managers from the USA and Canada.     It all started on a challenge. I was sitting in Chris Ducker’s workshop at Social Media Marketing World and he was talking about […]

facebook groups

Episode 110: How To Use Facebook Groups To Grow Your Local Pet Sitting Business

Facebook Groups are a powerful tool on social media that can serve a number of different purposes to help your pet sitting company. They can be an asset in finding new clients, networking with other local businesses, and becoming a driving force in your community. This week, Erika and I take a deep-dive into all […]

4th Quarter Marketing Workshop in Philadelphia!

Jump Into The Howlidays Workshop Pet Business 4th Quarter Marketing Workshop LIVE, in person, Philadelphia, PA Friday September 28, 2018 1-4 pm William Way LGBT Community Center 1315 Spruce St, Philadelphia, PA 19107 Do you always feel overwhelmed when the holidays come because your Marketing is….ummm, lacking?   (READ: Non-existent) Have You Ever Felt This […]

grow your instagram following

Episode 109: Organically Growing Your Instagram Following For Your Pet Sitting Or Dog Walking Business

Are you hearing that Instagram is a great way to get more followers and customers but just confused as all heck on how to use it? Maybe you started using it but have no idea how you can convert your time and energy in the platform into tangible success? Do you just blindly post without a strategy […]

facebook page

Episode 108: 8 Things You Need To Do On Your Facebook Page To Grow Your Pet Business

For most of us, Facebook is one of (if not THE) #1 social media websites that we use in our business. It’s such a useful tool for so many things including getting our businesses out there, finding new clients, and even finding new staff. Plus, it’s a great way to network with other local businesses […]

site design

Episode 107: The Importance Of Site Design, Usability, & Frequent Monitoring Of Your Website

This week, Erika Godwin and I sat down to discuss all things relating to your website! I like to say that this is your 24/7 business card, so it is important that it’s always in tip-top shape. Today we’ll talk about site design, how to tell if your website needs an upgrade, why you should […]

marketing for your pet business

Episode 106: Bootstrap Marketing Ideas For Your Pet Business (Gain An Extra $10k Per Year!)

When we talk about marketing, there is truly an endless arena of ideas and tactics that we can use for pet business owners to get our name and our brand out there. It can be digital or old-fashioned pounding of the pavement. It can be print or even just a simple graphic on social media. […]