Episode 189: How To Make COVID-19 Stop Messing With Your Head

Episode 189: How To Make COVID-19 Stop Messing With Your Head

How are you doing? Like really doing?

Lately, I’ve been having A LOT of conversations with pet business owners about how to stay strong during the COVID-19 pandemic. I can not imagine the amount of stress that so many of you are having to deal with and I know that it is not easy.

But I want you to know that in this unique time, it is more important now than EVER to be on your A-Game. What you choose to do with the majority of your days NOW is going to set the stage for what Summer, Fall, and beyond will look like. Listen in as I discuss a variety of ways that you can stop COVID-19 from messing with your head.

Show Highlights

  • [3:00] – Why are routines so important, especially during COVID-19?
  • [5:00] – How cleaning can help you feel a sense of accomplishment and even help others in need.
  • [7:00] – Why the strong are getting smart – and how you can too!
  • [10:00] – Consider joining the Pet Industry COVID-19 Survival Group
  • [13:00] – How you can ask for help & start giving yourself what you need.
  • [15:00] – How do I know if I’m an essential business?

 

COVID Pet Industry

Links

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Bella Vasta, pet business coach

Episode 188: Things To Consider Before You Close Your Business (Temporarily)

 

Things To Consider Before You Close Your Business (Temporarily)

Lately, I’ve been having A LOT of conversations with pet business owners around whether or not they should close their businesses during the COVID-19 pandemic. I want to be clear – I am NOT advocating one way or the other, but simply here to provide all of the different angles you should consider in order to make the best choice for you, your business, your staff, and your clients.

At the end of the day, every business is different. We all have unique situations, circumstances, and experiences that make us all different in our own ways. It is not our place to judge someone else’s business and tell them they need to close or not close. We are all in this together, and we need to support each other now more than ever.

 

Things To Consider Before You Close Your Business

Show Highlights

  • [2:25] – Consider your area. Different parts of the country (and the world) are undergoing different levels of isolation and social distancing. Check with your local governments for guidance as to how your business operations fit into the current climate. Pay extra special attention if your local area has a “shelter-in-place” directive.
  • [5:00] – Consider the effect on your staff. There are a few different options businesses have in regards to dealing with staff. You can furlough them, lay them off, or continue business as usual. As with everything, there are pros and cons to each route.
  • [6:45] – Consider the type of messaging coming from your business. Internal and external messaging is critical. The worst thing you can do as a business right now is not to stand up as a thought leader. Keep your audience informed and keep it honest. And please, do not say you are closing up shop without making it clear that it’s a temporary closure.

  • [10:00] – If you have to close your business… do not give up. This is the time to feed your mind so that when the world goes back to normal, we can come back bigger and better than ever.

 

COVID Pet Industry

Links

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Episode 187: What The Coronavirus Means For Your Pet Business

 

What The Coronavirus Means For Your Pet Business

It’s no secret that the Coronavirus (a.k.a. COVID-19) is causing mass panic in our society, and it’s starting to impact many pet businesses. Clients are starting to telecommute from home and cancel upcoming trips, causing dog walking & pet sitting cancellations. In this week’s podcast, join me, Erika Godwin, and Liz Illg as we discuss the best ways to help handle the response to the coronavirus to put your clients and staff at ease.

 

coronavirus pet business

 

Biggest Take Away You Don’t Want To Miss

  • As unfortunate as this panic is, it is a great opportunity for you to become a thought leader in your community. We want to provide useful, factual information to demonstrate to your clients that you are prepared and have a plan for your business during this difficult time. We want to ensure that we stay calm, know our policies/procedures, and demonstrate leadership to help guide your clients and employees.

 

Show Highlights

  • How do I address the coronavirus in my marketing materials & handle incoming client cancellations? [3:00]
  • How do we secure our staff & put our clients’ minds at ease? [8:00]
  • What is the best way to handle employees that want/need to take sick time? [13:45]
  • What type of marketing should I avoid regarding the coronavirus? [17:00]
  • Is it okay to share/post others’ content as my own? How can we leverage our local news sources? [18:00]

 

 

Go to https://www.facebook.com/jumpconsulting/videos/190925882339130/ and type “CORONA” into the comments to get your free outline!

 

Links

 

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Bella Vasta

Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days

 

6 Ways To Create ALL The Graphics You Need For The Next 90 Days

If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!

Today, we’re going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

It sounds scary, but you’ll have to trust me that this technique really works. We’ll talk about all this in more in this week’s episode of Bella In Your Business.

 

Bella Vasta

Biggest Take Away You Don’t Want To Miss

  • Content creation for your pet business is all about planning and relevancy. While planning your content ahead is critical, we want to make sure that we are not planning content that isn’t going to help grow our business. It’s easy to get into the mindset of creating content akin to “Hire us for pet sitting” and “Hire us for dog walking,” but these types of images are not going to create the effect that you want. It’s important to get creative, be relevant to your audience, and share stories to really build that connection.

 

Show Highlights

  • How to create content based off looking at your calendar [2:30]
  • Creating content to do with promotions/launches [3:00]
  • How to decide which social media platform to focus on [4:00]
  • What is a brand guide and how do you create one? [5:00]
  • What types of graphics should you consider creating? [6:00]

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

Links

Get $30 off content creation for your pet business with code BV30

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

Let’s Connect!

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Nate Palmer

Episode 185: Skyrocket Your Business With Your Health

 

Skyrocket Your Business With Your Health

Let’s be honest – sometimes being a business owner sucks. It can be lonely, isolating, and so easy to get inside our own heads. That’s why it’s critical to take care of yourself first. We have to take care of ourselves so we can set ourselves up for success in our businesses. Today, I brought on Nate Palmer to the podcast to talk about all things fitness, health, and mindset.

 

 

Nate Palmer is highly passionate about helping humans perform at a higher level. He also happens to be a dad, husband, and the #1 bestselling author of Passport Fitness. Nate coaches entrepreneurs to become unstoppable by weaponizing their nutrition and training. Nate is a coach, speaker, and writer, whose work has been popularized in media outlets such as The Huffington Post, Testosterone Nation, Ask Men, Breaking Muscle, STACK Media, and Thrive Global.

 

Biggest Take Away You Don’t Want To Miss

  • Are you starting off your day ahead with wins, or are you starting in a deficit?  By having clearly defined morning and evening routines, we can set ourselves up for success by completing “quick wins” to get us in a positive, can-do mindset. As business owners, we make so many decisions throughout the day. By having simple routines, we can eliminate the number of simple decisions we make every day (leading to burnout) and save our brainpower for those tough decisions.

 

Show Highlights

  • Why is having a morning routine so important? [5:00]
  • What can you do as part of your PM routine to set yourself up for success? [8:00]
  • How do you have a strong sense of prioritization? [11:00]
  • How is being healthy different than being skinny? [17:30]
  • What is visceral fat and why do we need to target that first? [21:00]

 

Links

 

Free Copy Of The Million Dollar Mealplan: https://n8training.clickfunnels.com/optin30537241

52 Healthy Grab-N’-Go Recipes For Pet Sitters: https://joinjumpconsulting.com/healthy/

Let’s Connect!

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Episode 184: Quality Over Quantity Of Your Social Media Content

Quality Over Quantity Of Your Social Media Content

It’s no shock that being on Social Media is a must for Pet Sitting and Dog Walking businesses. But, what platforms are best for us? How should we be using them? And what kind of content should we be creating?

To share his 15 years plus years of digital marketing experience, I’ve brought on Dan Willis.

Social Media

Dan Willis brings insights into the power of relationship marketing, video content and the emerging millennial/gen. Z marketplace leading your brand to learn how to not only succeed today but how to build success for the future. 

Biggest Take Away You Don’t Want To Miss

Don’t spread yourself thin trying to be active on all social media platforms when the biggest platforms for dog walkers and pet sitters are Facebook and Instagram. Create content that best expresses your brand, use video, and don’t get discouraged if you don’t get a bunch of interaction on any given post. As Dan said, if you can create content that inspires one person to appreciate what you’re doing, that content was of value. 

Don’t just produce a large quantity of content but make sure you’re placing quality over quantity for your social media content.

Show Highlights

  • What networks are the most beneficial for dog walkers and pet sitters? [3:01]
  • The importance of video content [5:28]
  • Social media listening [10:38]
  • Creating quality content [19:16]

Links

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Episode 183: Video Training In Your Pet Sitting Company

Why You Should Do Video Training In Your Pet Sitting Company

Whether you have new hires or you want to give current staff a refresher on your business, planning a training session can be time-consuming and overwhelming! You want your employees to be able to jump right into things, but what’s the best way to support staff learning within your pet sitting business? Video training is the answer.

Video training

Biggest Takeaway You Don’t Want To Miss

Video training in your pet sitting company offers a level of versatility that is not offered through any other form of training. Whether that be reading pages and pages of your systems and processes or hands-on learning, if your employee is not alert, they will not learn. Thus, video training offers the ability for your employees to train when they feel alert and able to fully comprehend the content.

Show Highlights

  • Video improves learning results [3:32]
  • The importance of having a staff training foundation [4:45]
  • Video training tips [6:18]
  • Online training when your employees alert [7:24]
  • Video training is more likely to be consumed [8:58]
  • It doesn’t have to be boring! [10:26]
  • Incorporating video into your onboarding process [11:10]

Links

Let’s Connect!

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Episode 182: Using Video To Increase Sales In Your Pet Business

Using Video To Increase Sales In Your Pet Business

The use of video is becoming exceedingly necessary in order to get your pet business known. To teach how to use video to increase sales in your pet business, I brought on my good friend Daniel Glickman.

Video

Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As chief marketing officer of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. His blog, newsletter, and international Meetups—all under the title CMOConfessions—offer a frank, creative, and humorous take on the underbelly and undercurrents of today’s most pressing, exciting, and confounding marketing issues.

Biggest Take Away You Don’t Want To Miss

Making videos doesn’t have to be scary.

There are three different types of videos you can utilize to increase sales in your pet business. You can do a right here, right now video. These videos require the least amount of production and are perfect for showing your followers what you’re doing at that moment. The second video, promotional videos, will be more produced than the first and have content that it is on brand and message. Finally, there’s the most produced video in which you produce a series of shows that repeat weekly and stay on a topic each week.

In order to excel, pick the type of video you’re best at and start filming!

 

Show Highlights

  • Why are small businesses using video? [3:27]
  • Resizing video, the importance and what it means [4:46]
  • Why video seems scary [7:51]
  • When do people stop watching a video? [12:03]
  • As a dog walker/ pet sitter, what could be an interesting video? [13:26]
  • How do we know when it gets boring? [15:13]
  • Viral videos [18:52]
  • Wave.Video community [22:47]

Links

Let’s Connect!

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Episode 181: Remote Managing Your Pet Business

Remote Managing Your Pet Business

 

I know there’s plenty of you wanting to have the luxury of traveling or maybe even relocating away from your pet business but you’re afraid of trying to manage your pet business remotely.

That’s why I brought on one of my personal friends and client, Tiffany Lewis, who manages her business remotely from across the country.

Remote Manage

Tiffany Lewis founded Pet and Home Care in Potomac, Maryland in 1999 as a one-person pet sitting business. She has since expanded PHC to offer a full team of dog walkers, pet sitters, pet care experts, and home care service employees.

Biggest Take Away You Don’t Want To Miss

The biggest factor in remote managing your pet business is having a support team that you can trust and wrapping your mindset to support your goals. From there, the rest is in the technology, systems and processes and your ability to stay engaged with your business. With the right set of tools, you’ll be able to remotely manage your pet business in no time!

Show Highlights

  • When did you start remote managing? [3:14]
  • How did you make the transition? [5:00]
  • What was it about changing technology that helped you? [7:05]
  • How do you handle hiring and firing? [8:47]
  • How do you stay active in the community? [12:22]
  • Do you spend more or less time in your business? [15:56]

Links

Let’s Connect!

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Episode 180: How The 90/10 Rule Can Get Your Dog Walking Business Back On Track

How the 90/10 Rule Can Get Your Dog Walking Business Back On Track

Do you feel like content marketing is taking over your business? Like you have to consistently be posting on every social media platform possible and creating all the content you can in order to properly market and grow your business?

Don’t stress!

Today, I brought on Andrew and Pete to tell you how the 90/10 rule can get your dog walking business back on track!

Dog Walking Business

Andrew and Pete, international keynote speakers, authors and YouTubers, are the multi award winning fun business duo who help small business owners scale their business so they can stop swapping time for money.

Biggest Take Away You Don’t Want To Miss

If you try to post on all aspects of content marketing then you are doing none of them remarkably well. Instead, pick one aspect of marketing and do that one thing remarkably well. In doing so, you will be known for that aspect and will no longer be wasting your time on the other platforms that aren’t performing well for you. Follow your data, find out what works best for you and your business and spend 90% of your time there and 10% experimenting elsewhere.

In following the 90/10 rule, you are guaranteed to get your dog walking business back on track.

Show Highlights

  • About Atomic [4:23]
  • What is the 90/10 rule? [7:20]
  • How do you figure out the one thing for you business? [10:40]
  • Conclusion [18:22]

Links

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Episode 179: 2020 Predictions in Your Pet Business

As a coach in the Pet Industry, I have the opportunity to work with pet businesses from all over the world at all different stages of their business. Due to this, I’m able to see trends that spread from the starter businesses to the six-figure businesses and identify what trends are being used to help their business growth and what’s simply not working. Thus, every year I write my yearly predictions leading me to the 2020 predictions in your pet business.

2020 Predictions

Biggest Take Away You Don’t Want To Miss

In order to excel in your business, you need to know the 2020 predictions for your pet business. With businesses such as Rover and Wag not going anywhere, the sooner you’re able to adapt, the better. Adapting can mean making educated business investments, getting smarter with technology, utilizing dark social or simply fixing your mindset.

Show Highlights

  • More Educated Business Investments [2:05]
  • Using Rover to Your Advantage [3:20]
  • Get Smarter Using Technology [5:43]
  • Dark Social [7:48]
  • Mindset [9:43]

Links

2020 Predictions

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Episode 178: How to Get Your Pet Business in the Media

We talk a lot about social media presence and making your business known on the media. However, we don’t often get the chance to talk about how to get your pet business in the media such as newspapers, magazines or even on TV.

To teach us how to get in the media I’ve brought on Rachel Spencer, a journalist, and blogger for the Pet Industry who helps pet businesses create content and promote their work in the media. 

Pet Business in Media

Biggest Take Away You Don’t Want To Miss

When pet businesses are everywhere and companies like Rover and Wag are soaring with popularity, getting your business out there and validated as credible, has never been more important. If someone is searching for a dog walker or pet sitter, you want to be the business that comes up on google. A good way to guarantee you show up first is by having media coverage. Thus, providing you with credibility and building trust in your business.

Show Highlights

  • How can media coverage help a pet business? [4:29]
  • What kind of stories do journalists like to get from pet businesses? [6:10]
  • What story I should be telling about my business? [8:35]
  • How do I figure out what publications to approach? [11:21]
  • How do I prepare to talk to a journalist? [14:28]
  • Is all of this advice applicable for visual media too? Such as TV [17:35]
  • How do I make the most of the media coverage? [20:07]

Links

 

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Episode 177: Staying Compliant with Staff In Your Pet Business – The Best Kept Resource!

Today I want to share with you the best-kept resource in staying compliant with staff in your pet business. The Pet Industry Coalition is an organization dedicated to educating and advocating for the regulation and compliance of the Pet Industry. To tell you all about it, I’ve brought on two of the four co-founders, Lauren Cora and Katie Pape.

Compliant with Staff

Lauren is the owner of Dogs Deserve It, a dog walking company based out of Chicago, IL. Dogs Deserve It recently celebrated 10 years of service and has over 55 employees.

Staff in Your Pet Business

Similarly, Katie’s business Windy City Paws, is located in Chicago and has been in business for 10 years now. Katie has over 75 employees.

 

Biggest Take Away You Don’t Want To Miss

With the pet industry being a rather unregulated business, staying compliant with staff in your pet business can be difficult. Thus, the Pet Industry Coalition was developed. Through the coalition they work to ensure businesses are aware of the differences between independent contractors and employees, as well as, the consequences of misclassifying staff.

 

Show Highlights

  • The start of the Pet Industry Coalition [5:02]
  • Mission of the coalition and who it’s for [8:18]
  • The difference between an employee and an independent contractor [9:20]
  • What to expect as a member of the Pet Industry Coalition [17:02]
  • The consequences of misclassifying staff [25:40]Pet Industry Coalition

Links

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Episode 176: Planning for Your Dog Walking Business in 2020

I know with being six days away from Christmas that planning for your dog walking business in 2020 is probably the last thing on your mind. However, I strategically posted this before Christmas so that you have time to get your thoughts flowing.

I want to help you come up with a plan to grow and exceed your expectations for business planning in 2020.

 

Dog walking Planning 2020

Biggest Take Away You Don’t Want To Miss

There’s a major difference between planning for your dog walking business and goal setting. Where making plans can include a to do list that never stops growing, setting goals are concrete, quantifiable and specific. When you set a goal you need to give yourself an end date and start breaking down the processes necessary to get there.

Most importantly, you need to hold yourself accountable or get an accountability partner that can.

Show Highlights

  • 90 Day Goals [4:20]
  • 30 Day Goals [5:50]
  • Accountability [8:00]
  • What’s so different about 2020? [9:10]
  • Where to begin [10:38]
  • Can you hire out? [13:35]

Links

Join Jump Mastermind

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Liz Illg Headshot

Episode 175: How Your Pet Business Systems Save Your Profit

I want you to think of all of your pet business systems. Now, think about a time where maybe you told your staff to do something and gave them all of the direction needed to do it but for some reason, they didn’t do what you wanted them to do. Do you know what caused the problem?

Today I brought on a very special guest, Liz Illg, to share the importance of systems and processes for your pet business.

Liz is the Owner of Puff & Fluff Grooming and Pet Sitting with five locations in Phoenix area. Not only has Liz turned her passion for animals into a thriving business, she is an expert when it comes to creating an environment of growth for your business as well. In fact, as an Operational Strategist, Liz specializes in working with small business owners and entrepreneurs. She can assist with everything from streamlining systems to creating manageable training and operational manuals. Liz received her Bachelor’s in Business from Arizona State University and her Master’s in Education from Northern Arizona University.

Liz Illg Headshot

Biggest Take Away You Don’t Want To Miss

If you’re ever going to grow your business, you need more than an Employee Handbook and Training manual. You need business systems and processes. You need a step by step how-to on how to complete each individual tasks that you do every day. It’s not as easy as telling your staff to do something. In order for it to be done correctly and the way you want it, you need to tell them exactly how you want it done.

You want to engage your employees and feed into them.

Show Highlights

  • How Liz was able to expand her business from 1 storefront to 5 [2:15]
  • Switching your mindset from blaming others to recognizing your own downfalls [7:20]
  • The difference between an Employee Handbook and Training manual and having processes and systems [9:33]
  • The strategy behind the processes [14:01]
  • Tone and Style of writing [23:30]
  • Why is the process never complete? [29:33]
  • What does it look like to work with Liz? [32:45]

Links

Let’s Connect!

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Want More Liz?

If you LOVED hearing from Liz Illg, you can hear more from her in the hour long training she did with our members last summer. She has already transformed a lot of their businesses when they hired her. It works! 😉 

 

Join Jump Mastermind

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Self Care for Pet Sitters

Episode 174: Self Care For Pet Sitters Over the Holidays

Do you think it’s impossible to maintain self-care for pet sitters over the Holidays?

Tis’ the season for a booming business, kids asking when Santa will come multiple times a day, family festivities and holiday cheer. Yet, you’re stuck worrying about your business, keeping your head above the water and possibly planning for 2020.

Don’t let being an entrepreneur ruin your holiday spirit, instead tune in as I hand out some advice on how to maintain self-care for pet sitters over the Holidays!

Self Care for Pet Sitters

Biggest Takeaway You Don’t Want To Miss

As pet sitters, self-care is something that needs to be taken more seriously. The Holiday’s are full of hustle and bustle but it’s imperial that you remember you are the most important person in your business.

 

Treat yourself as such.

The best thing you can do is allow yourself time to relax and properly schedule block in your calendar events/times that you want to focus on self-care.

 

Whether that’s

  • Reading a book
  • Decorating the house
  • Spending time with friends/family
  • Getting a massage

Whatever it may be, make yourself a priority this holiday season.

Self Care for Pet Sitters

Show Highlights

  • Time for Family [1:00]
  • Time for Yourself [5:15]
  • Plan Ahead on Gifts [9:20]
  • Decorate Your House [15:10]
  • Remember Why You’re in Business [16:25]

Links

Interested in where I get my shipping bags? Click the image below!

Pet Sitter Holiday

 

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Holiday Pet Events

Episode 173: Holiday Pet Events You Can Copy in Your Town

One of the best ways to gain exposure to your pet sitting or dog walking company is to host or participate in a holiday pet event. But oftentimes we have no idea what to do, where to do it, or just feel like it takes way too much energy.

When I used to have my company, Bella’s House & Pet Sitting for 14 years, I would participate and host many events.

These events gave me an opportunity to get my name out to the community and a good excuse to walk up to people and talk about my company in a way that didn’t seem sleazy.

Through a lot of trial and error, my events became very successful.

With a little bit of my magic, I’m going to show you how hosting a holiday pet event can be successful in your hometown area too.

Holiday Pet Events

Biggest Takeaway You Don’t Want to Miss

Hosting a holiday pet event doesn’t have to be overwhelming! With my list of holiday pet events you can copy, you too can host an event with all sorts of:

  • Prizes
  • Giveaways
  • Photographer
  • Alcohol sponsors
  • Rescue groups getting piles of money
  • Signs prominently hung outside of businesses with your logo on them.

The Holiday season is the perfect time to host events and spread awareness of your company.

Show Highlights

  • Yappy Hour/ Mutt and Mingle [2:03]
  • Dog Walking Club [3:10]
  • A Dog Hiking Club [4:48]
  • Dog Park Date [5:40]
  • Santa Paws [7:14]
  • The main purpose of the events [8:26]
  • How to have a howling event in your town [9:13]

Links

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Episode 172: How To Build Trust In Your Pet Business On Social Media

The idea of being human is so obscure when you think of it. Obviously we are all human. However, nowadays it’s becoming more and more necessary to prove that you are human. Especially when it comes to the internet and consistent technological advances.

How do we remain human in a fast-paced technological world? 

The answer isn’t as simple as we would think. Remaining human has a lot to do with identifying who we are, what we represent and what we want our clients to see. Then, it’s about transferring that human quality not only in face to face contact but through our social media as well.

Thankfully, Bryan Kramer, the founder of the H2H movement as well as Keynote Speaker, TED Talk Speaker,  Coach, and CEO of H2H Companies, a Business Performance Coaching Company, came on the show to teach us more about human to human interactions and how you can build trust in your business on social media. 

Bryan Kramer Headshot

Biggest Takeaway You Don’t Want to Miss

What makes us uniquely human is the way we talk and interact with others. Living in the land of automation has left us with the necessity of differentiating ourselves from online robots and the way to do that is to sound more human. Remaining human is going to be the key factor in building trust in your business!

How do we remain human? How do we make sure we aren’t taking all of the new apps and programs too far?

Your Purpose. 

Your purpose is made up of an equal balance of your inspiration, your vision, and your innovation.

Make sure to prove you’re not a robot and listen in to this week’s podcast with Bryan!

Show Highlights

  • What is H2H? [0:52]
  • How to figure out who we are as a human [3:30]
  • Our why and our purpose [5:05]
  • How do we remain human in a fast-paced technological world? [7:42]
  • The different ways we share in person vs. social media [11:02]
  • How can we find out what traits we innately have? [12:34]
  • 6 categories of sharers [13:41]
  • Body language and first impressions [17:25]
  • What does an agreement look like? [21:35]
  • How do we get away from not delegating and trusting? [25:16]

Uniquely human

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Holiday Tips

Episode 171: Hiring Tips for Finding Staff During the Holidays

Its that time of the year again! When September/October hit and everything turns into all holidays, all the time. The time when every store is confused about what to celebrate first with multiple isles of Halloween, Thanksgiving and the MASSIVE Christmas section.

I think we can all admit that September through December, Holiday preparation takes over.

What’s wrong with that, right? The holiday season is loved by so many! But not everyone has to deal with the stress of trying to hire during the Holidays. We get burnt out trying to find staff during the holidays because people are either only seasonal or not applying at all! Then we get burnt out and it results in an altogether disappointing feeling.

Take back your Holiday season!

Dive in with me as I discuss tips and mindset shifts that we all need in order to take over hiring during the Holiday season.

Hiring During the Holidays

Biggest Takeaways You Don’t Want To Miss

Finding staff during the Holidays can and needs to be taken advantage of! What you need to do is first, check your mindset, make sure you’re going in with a positive, go-getter mentality. Second, streamline your process now! Don’t wait until you’re in extreme need of staff. You need to set up a process now, create a fast system, delegate the hiring tasks, and find your ideal Holiday candidate.

You can take back your Holiday!

Show Highlights

  • Embrace hiring in the Holidays [2:07]
  • Streamline your process [3:06]
  • Create a fast system [5:52]
  • Delegate [6:25]
  • Find your ideal candidate [7:44]
  • Should you hire for long term or seasonal? [11:30]

Hiring During the Holidays

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Join Jump Mastermind

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Episode 170: How Your Thoughts Affect Your Business Worth

A lot of growing up has revolved around knowing your worth and the value of yourself. But, what about knowing the worth of your business? Or how the way you perceive your worth and value affects the way your potential clients see your business?

Many times, we don’t recognize how smart we are and therefore, we are not charging what we are worth. 

Knowing your worth and the value of your services directly impacts how potential clients see your business in a HUGE way. How do you begin to understand the worth of yourself and your business?

This week, I had the opportunity to speak with Angus Nelson, the Director of Development for Golden Spiral Marketing, as well as, the host of the “Up In Your Business” podcast and has spoken for brands like Walmart, Whole Foods, BMW, Coke, & Adobe. Angus dove deep into what makes up your worth as a business and how you can continue to grow and expand that worth. 

AN- Headshot

Biggest Takeaway You Don’t Want to Miss

It’s so easy to not charge what you’re worth and that’s simply because sometimes it hard to identify the complexities we feel within ourselves. If we have negative thoughts regarding the business or our own capabilities in succeeding and growing the business, it is so easy for the potential clients to see that. At that point, we are giving them the arsenal they need to reject us. 

To know your worth, it’s best broken down as an acronym.

W- Who is your ideal client?

O- What Opportunities are you presenting?

R- What is your Relationship with clients?

T- How are you Thinking in regards to the business?

H- Where is your Heart?

Show Highlights

  • What is a statement of worth all about? [2:20]
  • Real world example of the effects of how you value your business [5:30]
  • Brand phrasing and the relationship it develops with a client [9:35]
  • What happens if we don’t reject clients that don’t see our worth? [11:27]
  • How to provide amazing customer service [14:40]
  • The importance of consistency in your business [17:57]
  • How your uniqueness sets you apart [20:19]
  • Your Thinking [24:10]
  • How to achieve self development as an entrepreneur [27:50]

Your Business Worth

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Join Mastermind

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Episode 169: How DIYing Bad Graphics Could Hurt Your Pet Sitting Brand

Since marketing was invented, the need for graphic design has been ever-growing. However, graphics aren’t used to simply sell your business like they’ve been used in the past, instead, they represent your business.

Graphics are the foundation of your brand.

They not only represent how you present your company but also whether or not potential clients feel a connection with your company, whether your company can be taken seriously to not only clients but possible employees.

Today, I partnered up with Annette Mcdonald, the founder of Easil, an online DIY Graphic Design solution for brands and teams, as well as, MD of Copirite, a leading design, print & digital agency located on the Gold Coast, to teach you a little on how DIYing bad graphics could hurt your pet sitting brand. 

 

Biggest Takeaway You Don’t Want to Miss

Today’s DIY graphic design programs have us feeling like graphic designers in training, but oftentimes we mess it up. Without the right knowledge, there’s no way for us to definitively know what makes a good design good or a bad design bad. Sometime’s we can be thinking it looks perfect while it may not actually be representing our business the way we want it to.

To best grow and represent your business, it’s important to have graphics that are clear, concise and consistent.

Tune in while I dive into Annette’s twenty years of experience to bring you tips and tricks on making your designs stand out!

Show Highlights

  • What the quality of design says about your pet sitting brand [1:36]
  • Brand Style Guide and Voice Style Guide [2:30]
  • Evoking emotions in your design [5:15]
  • How DIYing bad graphics could hurt your pet sitting brand[8:12]
  • Using design to make a positive impact [11:30]
  • 7 Deadly DIY Design Sins [15:15]
  • How design is different from print to digital [21:48]

Graphic Design

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BMWB

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Episode 168: My Social Media Process & How I Have Learned How To Streamline.

My social media process is always evolving and it has come a long way.

I am constantly evaluating what is working, what isn’t, and where I can streamline my system or create processes. This is necessary for any business owner who is on social media.

Depending on the talent you have working for you, the depth of the process, and the ever-changing algorithms, things that worked last year probably won’t work this year.

streamline social media

I’m sharing how my process has evolved, along with how some other leading social media ladies streamline their processes. You are going to see many different ways to do this, proving there’s no one right way.

It’s important to figure out what works best for you!

Biggest Takeaway You Don’t Want to Miss

Streamlining your social media is a must in keeping relevant and consistent amongst your current and potential clients. But, it’s not as simple as producing mass content, you’ll need to analyze if you’re reactively posting content or strategically posting. When it comes down to it, you’re going to need assistance, whether that’s through an assistant or learning and utilizing the many apps designed to make your life a bit easier.

Catch up on the tools experts, Kelly Noble Mirabella, Jen Cole, Liz Illg, Annette Mcdonald, and I, use to streamline our social media!

Show Highlights

  • Bella’s past to present streamlining process [3:30]
  • Kelly Noble Mirabella’s favorite tools [5:48]
  • Jen Cole’s most important programs [10:20]
  • Liz Illg’s helpful tips and tricks [12:53]
  • Annette’s content planning strategies [16:16]
  • What to look for in a Social Media Manager [20:26]

social media streamline

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BMWB

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Episode 167: How to Show Up on Social When You Have No Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

Biggest Takeaway You Don’t Want to Miss

Showing up on social media is as simple as making it a priority in your business! We all have a tendency to carve out time for things we deem important, why are we not doing the same for showing up on social? Find out what it is that’s holding you back from scheduling time in your calendar dedicated to social media. Don’t be afraid to recycle your posts.

If you’re struggling with the creative and the strategy look into Better Marketing with Bella and see how Bella can help boost your social media marketing.

Show Highlights

  • Find time for things that are important [2:20]
  • Recycle your posts [3:30]
  • Schedule time in your calendar [4:15]
  • Use scheduling software [5:00]
  • Hire someone for the creative and the strategy [6:58]
  • Quick Recap [8:58]

Show up on Social

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Episode 166: How To Use Email Marketing In Your Pet Sitting Business

Email marketing is something that a lot of business owners have an adverse reaction to. They think they’re bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why?

In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this? Today, I want to break it down to show you how I use email marketing and how you can, too.

Biggest Takeaway You Don’t Want To Miss

Email marketing is a great way to keep your audience up to date with what’s going on in your business and humanize your business. Send weekly updates and use the P.S. section to ask them to respond, opening up the line of communication. Your emails don’t need to be long and drawn out, they should simply add value to your reader’s life. With each email, you’re able to show a bit of your personality, this is what people connect with, so be as personal as you can. Specifically, videos are a great way to show your personality and personalize your emails. And remember, on social media, you don’t own your audience, But with your email list, you do!

If you’re still not sure what to write or really don’t have the time to focus on email marketing, I get it. That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program.

Show Highlights

  • How can you recap your week in an email? [3:20]
  • What should you put in the P.S. section? [4:30]
  • How do you segment your audience for better email marketing? [5:35]
  • How can you add value? [6:30]
  • What can you do to build a bond with your audience? [7:00]
  • What’s one of the best ways to share current sales you have? [7:40]
  • How can you personalize your email marketing with videos? [8:05]
  • What does it mean to “own” your audience? [8:30]

 

Email marketing

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Better Marketing with Bella - Social Media Solution

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Episode 165: Planning Your Business With Yvonne Heimann

Today I have Yvonne Heimann, a business efficiency coach at Ask Yvi. She supports digital entrepreneurs by building bulletproof businesses that are so efficient they’ll be able to achieve their financial and personal freedom they deserve. Losing her husband to cancer after 2 years of being his caretaker has shown her how important it is to have a self-sustainable business. Now Yvonne lives out her passion by helping her clients streamline their existing processes and implement tech to automate their day allowing them to step away from their business at any given time. She is a remarkable, powerful woman with quite the personality that I am excited to bring to you today. She’s sharing all of the secrets to planning your business so that you can achieve your own financial and personal freedom.

Yvonne Heimann - Business planning

 

Biggest Takeaway You Don’t Want To Miss

Get started today, because it’s not possible to have residual income within a month. You have to pay into and work on your business before you get something back. Your business needs to be able to function without you in it. To make this happen, we must think proactively. We are often more reactive than proactive, but even just putting an hour aside each week to be proactive can help. Start estimating your time and tracking the time it takes you to complete a task. Your standard operating procedures (SOPs) should be interactive and being updated as tasks evolve. Let your team learn and get involved in your business.

Show Highlights

  • How did Yvonne get started? [2:50]
  • What does “bulletproof business” mean? [6:40]
  • What are some crises that business owners may face? [8:30]
  • How can project management systems help business owners with planning? [11:50]
  • What are interactive SOPs? [16:15]
  • How can you use Loom in your business? [19:15]

Special Offer

Get all of Yvi’s freebies at askyvi.tips/bybfree and 15% off of the Bulletproof planner with CODE: JUMP at shop.askyvi.com.

business planning

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Better Marketing with Bella - Social Media Solution

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Social Media

Episode 164: What To Post On Social Media When You Don’t Know What To Say

People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you’ve ever felt this way, don’t worry, you’re not alone. I’m sharing seven things you can do when you’re lost on what to share on your social media.

Biggest Takeaway You Don’t Want To Miss

Be inspiring to your community and think local. Are there events in your community that you can get involved with? Or another local business or person you can shout out on social media? Highlight your community and connections. You are the expert. You have put in all the time and have learned a lot. Share your knowledge you have. Also, tell stories to draw out the emotions of your viewer. People remember how you made them feel, not what you said. If you don’t have the time to prepare your posts or think of ideas, Better Marketing With Bella can help by providing graphics, videos, captions, hashtags, Instagram stories, and more. Everything you need to stay active on social media with your branding to market your business.

Show Highlights

  • How can you inspire others? [1:10]
  • How do you keep track of everything? [3:00]
  • What are some ways to be funny on social media? [4:55]
  • How can you leverage local events in your community? [5:55]
  • What are tips that you can share with your audience? [7:50]
  • Who can you feature or shout out on your social media? [9:40]
  • How can you tell a story on social media? [12:20]
  • What if you don’t have the time to do these things? [13:50]

 

Social Media

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Better Marketing with Bella - Social Media Solution

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community

Episode 163: How To Get Your Community To Know About Your Pet Sitting Business

Picture this… there’s a huge gala going on in your community. Everyone is dressed to the nines and it’s a very high ticket event. There are local celebrities there and while at dinner they’re talking about their pets, imagine if your company’s name came up.

Here’s another example, you’re in a local Facebook group and someone is about to go on vacation, but they forgot to book a pet sitter until the last minute. They were so focused on creating a great trip and their normal pet sitter isn’t available. They ask the group who they use for pet care, wouldn’t it be amazing if your company came up overwhelmingly in the comments?

What would you do if your entire community knew about your pet sitting or dog walking services? How would that change the face of your business? Today, I want to talk to you all about how to get your community to know about your business.

Biggest Takeaway You Don’t Want To Miss

Getting known has to do with getting clear on what you want to be known for. Often times this isn’t the facts or what you do, but it is how you do it that matters. There is no doubting the fact that our clients are on Facebook. Instagram is close behind. You want to be the thought leader or expert in your community, but if you have no unique presence online it’s going to be hard to accomplish. Each month you should be writing blogs, creating graphics and videos, sending emails, sharing IG stories, and more. That might seem overwhelming, but Better Marketing With Bella can actually provide those things for your business with your branding, ready to post each month.

Show Highlights

  • What is one of the biggest challenges for you and your business? [4:40]
  • What sets you apart from your competitors? [6:15]
  • How can you stand out on social media? [8:30]
  • What should you be posting each month? [11:40]
  • How can you use Better Marketing With Bella to help? [17:20]

 

Community

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Better Marketing With Bella

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marketing - hard work

Episode 162: 3 Problems with Marketing Your Pet Business

I’m coming to you today to talk about how you can solve the three biggest problems you have with marketing your pet business. I’ve found that marketing either comes naturally to you or you despise it. The ones that despise it are left lying awake at night wondering how to bring in more clients that they actually want. We all dream of having our business be the one that comes to mind in our local community when they think of pet care, but it’s really hard to get there.

Biggest Takeaway You Don’t Want To Miss

The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it. Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business. The lack of time to plan, resources to create, and creativity to produce something can lead you to share someone else’s content, which is only helping them, not you. Better Marketing With Bella can solve these challenges for your business by creating white-label videos and graphics with your branding, ready to post each month.

Show Highlights

  • What if you don’t have enough time? [4:45]
  • What resources go into marketing? [8:24]
  • How can you be creative when you’re burnt out? [12:10]
  • What if you had someone to help you? [16:00]
  • How can Better Marketing With Bella help you? [18:15]

 

Marketing

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Better Marketing With Bella

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Episode 161: Why Rover Is Beating The Professional Pet Sitter

I wanted to talk about something pretty controversial today. Our listeners are at a myriad of levels in the pet industry from buying multiple businesses all the way to people who are on Rover or Wag and wanting to start their own professional company. I want you to take this message to heart, no longer are we mom and pop companies plugging away. There is something very unique that is changing in this business. Specifically, I’m going to be talking about why Rover (or any other app or hobby sitter) is beating the professional pet sitter.

Biggest Takeaway You Don’t Want To Miss

The reason why Rover or Wag might get more sign-ups than a professional pet sitter is because they’re beating us at the automation game. Pet parents don’t even get to experience how great our services are because our entire intake ignores the user experience. The experience your customer has with your business before even meeting you is paramount. Speak exactly to your avatar on your website, if I can copy and paste your website onto someone else’s site, you are doing it wrong.

Show Highlights

  • Why do Rover sitters get more sign-ups? [2:55]
  • How can we avoid people from moving on to other sitters? [8:15]
  • What is the most important part of the sales process? [9:00]
  • How can the professional sitter win against Rover? [12:15]

Rover

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Facebook Group - Mastermind - Rover

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Facebook Groups

Episode 160: How To Use Facebook Groups In Your Pet Sitting Business

What would you say if I told you I had a way for you to get in front of a lot of local clients? And that you could have a way to position yourself as an expert in your community? Well today I’m really excited to talk to you all about Facebook Groups!

We’ve talked about Facebook Groups two other times on Bella in Your Business. The first time was way back on Episode 42 with Maureen McCarthy and then again on Episode 110 with Erika Godwin, but today I’m actually going to take it to a higher level. Over the past year I have been flying around the country, and soon the UK, to speak on this very topic. I have been able to grace some pretty big stages and been called an expert on Facebook Groups so I thought that it was only fair to bring it to my audience.

Biggest Takeaway You Don’t Want To Miss

Your Facebook page is like your front yard, while your Facebook Group is your back yard. There’s a gate to get into your back yard, so it’s more private and it’s where you host a party, entertain your guests, and invite them to mingle. You want your group to Be The Destination by becoming an expert in your local community and connecting with other businesses in your community.

Show Highlights

  • What has Facebook said about Facebook Groups? [2:30]
  • What is the front yard and back yard analogy? [5:20]
  • How can your group Be The Destination? [9:15]
  • How do you create content for your Facebook Group? [13:05]
  • What questions should you ask people joining your group? [15:00]

Facebook Groups

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Facebook Group - Mastermind

 

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