Episode 146: All About Lock Boxes For Pet Sitters

The topic of lock boxes isn’t often talked about in blogs or on podcasts, yet it’s a question that comes up monthly in every Facebook group that I’m in. Today I’m joined by Natasha O’Banion of Walk with Renzo and Ruby, Dana McKellips of Peaceful Pets, and Tiffany Lewis of Pet and Home Care to talk about how they use lock boxes in their businesses.

Biggest Takeaway You Don’t Want To Miss

The way you present using lock boxes to your clients matters and can change the conversation. Consider using lock boxes early on in your business or starting out with them from the beginning to avoid push back when switching over. You can give clients options, but only offer the options you’re willing to do.

Show Highlights

  • How do you present lock boxes to clients and how do you get them on board? [3:10]
  • What are some challenges that come along with lock boxes? [7:25]
  • What is some advice for someone considering switching to lock boxes? [9:40]
  • Are there different kinds of lock boxes? [13:30]
  • How do employees feel about using them? [16:40]

Links

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Episode 145: Less is More – Using Video in Social Media

I recently went to Social Media Marketing World 2019 in San Diego and I wanted to share a little of what I kept hearing the entire time – the importance of using video on Social Media.

It was pretty exciting because it basically validated everything I know and teach . . . but I thought I would use a mashup of what many influential people in the Social Media space were saying and bring it straight to you. Because, hey, that is what I am here for, right?

Biggest Takeaway You Don’t Want To Miss

70% of your content should be video, those videos should be emotional, relatable (aka NOT perfect), less than 30 seconds, designed for sound off, square, and mobile ready. Less is more! You do not need to post every day, you just have to post quality content and spread it around.

Show Highlights

  • What did social media look like in the past? [1:30]
  • How is social media changing? [2:20]
  • What did Mari Smith say during her SMMW Keynote? [3:10]
  • What are you saying with your social media? [5:30]
  • What can you do if you don’t have enough time to create content? [6:10]
  • How is Facebook changing? [8:30]

Links

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Apply for Better Marketing With Bella now: www.jumpconsulting.net/bella-marketing

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Episode 144: The Ins and Outs of Doing Payroll In Your Business

We are joined by Alexia Matak from Payroll Experts, they offer award-winning, cloud-based human capital management solutions that allow you to leverage technology to streamline every part of your employees’ lifecycle. A proud partner of the Kronos Workforce Ready platform and a proud sponsor of the Jump into Paradise Retreat, they bring together best in class solutions with personal, one on one support for employers of all sizes.

 

Biggest Takeaway You Don’t Want To Miss

The second you even have one employee on your payroll you should look into partnering with someone like Payroll Experts, someone that you know is taking full responsibility of payroll taxes to avoid penalties on being late. There are laws in place that determine if someone should be classified as an employee, you can perform a common law test if you are not sure if someone falls under an employee or an independent contractor. Payroll and payroll taxes can be the biggest liability for any business owner.

Show Highlights

  • How do I know when it is time to partner with a payroll service? [2:50]
  • Do I need to pay taxes at different times when I have employees? [4:55]
  • Can I have my employees sign an agreement saying they agree to be treated as a 1099? [8:25]
  • Is it true that employees cost more than independent contractors? [13:25]
  • What are the top three compliance areas I need to be aware of when I have employees? [16:00]

Special Offer

Free payroll implementation for any audience member who joins the Payroll Experts family, just go to https://www.payrollexperts.com/exclusive-offer-for-jump-consulting/

Links

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Episode 143: How to Use Video to Find People to Hire

You might have remembered a few weeks back this video about hiring dog walkers going viral, well that video was Chloe’s! Chloe is a 22-year-old from Australia and owns Chloe’s Canine Creche. Her business provides dog walking services to groups of dogs Monday-Friday.

 

Biggest Takeaway You Don’t Want To Miss

When you have an idea to do something, take action and do it. Don’t worry about it being perfect, having the right lighting or having the right audio. It is normal to be nervous about doing something new, whether it’s video, hiring, or anything else, but you have to just take the plunge or you’ll never do it, there’s never a right time.

Show Highlights

  • How did Chloe get started? [1:45]
  • How long has Chloe been building her business before hiring? [2:45]
  • Where did the idea for the video come from? [5:50]
  • What type of reactions were received? Did it result in hiring someone? [7:15]
  • Where does Chloe see her business going? [8:55]
  • What other ways can you use video? [9:45]
  • What are some tips for someone who’s nervous about doing video or hiring? [10:50]

 

Links

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Episode 142 : How Connections In Your Community Can Produce Tens Of Thousands in Revenue

Want to learn how you can build a 6-figure business without using social media? In this episode, Bella is going to share exactly how she was able to do this in her business, prior to Social Media along with all the tips and tricks that still work today. Get ready to learn how relationships will last longer than likes on Facebook!

Biggest Takeaway You Don’t Want To Miss

Making connections and networking with local veterinarians, community managers, and other business owners in your area can create free advertising for your business and help with personal development. Building relationships does not happen the first time, it happens with consistency, so pick something in your area and just start showing up.

Show Highlights

  • How did partnering with a new veterinarian in Bella’s area help her company? [3:30]
  • How can working with community managers help your pet sitting business? [5:45]
  • Why should you join community networking groups? [8:15]
  • How do you start a dog walking club at an apartment community?[11:40]
  • How can you network at yard sales? [15:45]

Links

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social media tips

Episode 141: Social Media Tips and Tools I Use To Stay Sane

There are a lot of problems with social media because there are so many different things you can do and you can’t possibly do all the things. Bella is sharing some of the problems she has experienced with social media and then sharing all of the ways you can solve those problems and help you stay sane!

Biggest Takeaway You Don’t Want To Miss

The way you stay sane in social media is by blocking out your time, scheduling your content, and staying organized. Figure out what you are saying on social media first and then create a strategy to batch your content. You are not a social media expert, there just isn’t enough time in the day to do it all, stay in your zone of genius.

Show Highlights

  • Three problems Bella has with social media. [3:00]
  • How do you keep up with Social Media? [6:00]
  • How can you increase engagement on your posts? [12:25]
  • How do you build relationships?[14:50]
  • What is batching? [15:35]
  • What should you share on social media? [17:05]
  • How can Agora Pulse help? [23:10]
  • How should you use email? [24:35]
  • What is Better Marketing With Bella? [26:00]

Links

 

A full recap of the entire conversation can be found here 
Special thanks to our sponsors, iOgrapher, Camtasia, and Social Media Week Lima. 

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Episode 140: 12 Ways To Automate Your Pet Sitting and Dog Walking Business

Want to learn all the ways you can automate a pet sitting and dog walking business?

If you are a solo sitter, this is especially important because there is only one of you and you need to make every minute of your day efficient.

If you are in the process of building and scaling your business, it is even more important. You are going to want to make sure you have as much automated as possible so when you hand the baton off to an office manager they will have the most efficient workflow and you won’t spend extra money on extra hours! Let’s dig in.

Biggest Takeaway You Don’t Want To Miss

There are lots of ways you can arrange your business to flow. In the end, it is all an individual choice but we have to understand that we need to use tools to help us because there just certainly isn’t enough time in the day to do “all the things.”

Show Highlights

Links

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Episode 139: The Scientific Way You Can Increase Your Productivity 39%

 

Daniel Clark has been in love with technology- and its potential to positively impact the world- for as long as he can remember. From building websites when he was 13, starting a design and advertising business at 18 and driving $2 million in revenue for multinational brands as a director for a boutique ad agency, he has truly been at the forefront of how technology can exponentially grow successful businesses.

One of Brain.fm’s first users, he called the company 12 times before they agreed to bring him in for an interview. When he did receive an offer, he jumped at it (even working for free for the first few weeks). He eventually moved up to Head of Technology, and is now the CEO. As CEO, Daniel is constantly striving to build a company that can not only change the world through music, but also be one of the best companies for people to work for and grow with.

Daniel has visited over 20 countries and has a lifelong goal of setting foot on all 7 continents, he just checked Antarctica off the list!

 

Biggest Takeaway You Don’t Want To Miss

Brain.fm uses their patented AI music engine and scientific research to create music to help you improve the activities you already do by helping you focus. There is scientific evidence that users of Brain.fm are 39% more effective and spend 39% more time on a task while listening to their music. Along with helping you focus while working, Brain.fm can help you with sleep, meditation, and more.

 

Show Highlights

  • What is Brain.fm? [3:40]
  • How does it work? And what is the science behind it? [4:50]
  • How can Brain.fm potentially replace ADHD medications? [10:50]
  • What are some other ways people can use Brain.fm other than for work? [14:20]
  • What do you feel Brain.fm could change the world? [16:55]
  • How much does it cost?[18:30]
  • What are Dan’s final thoughts? [20:00]

 

Special Offer

Visit Brain.fm/bella for 10% off!

use coupon code “bella”

 

Links

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Episode 138: Profit First With Mike Michalowicz

Mike is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies – one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.

Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here to share the best of what he has learned.

 

Biggest Takeaway You Don’t Want To Miss

Here’s what everyone should do immediately, just these two simple steps. First, set up one savings account and call it “profit.” Step two, allocate 1% of your income into that profit account. The magic will start to happen because you’re literally taking your profit first. Start today, start slow and you’ll grow into the full system over time.

 

Show Highlights

  • Mike lost two million dollars in two years, what was that experience like? [3:20]
  • Why do most entrepreneurs struggle to ever make a profit? [7:15]
  • What is GAAP’s “Frankenstein Formula?”? [11:20]
  • What lessons did Mike learn from health and fitness experts? [13:50]
  • What are TAPs? Are they the starting point or end game? [18:30]
  • What numbers should business owners be looking at and doing, every quarter?[20:50]
  • What is Mike’s newest book, Clockwork, about? [22:20]

 

Special Offer

Get a free copy of Mike’s book “Surge” at https://www.mikemichalowicz.com/get-surge-free/

 

Links

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Episode 137: How To Make Better Decisions In Your Business

With an uncanny knack for connecting quickly with warmth and humor, plus years of practical relevance and experience (ex-Google, ESPN, HubSpot, NextView VC; current founder/show host, Unthinkable Media), Jay Acunzo delivers keynotes that move people to action. Whether it’s with 40 global brand executives, 400 fire chiefs, or 4,000 fired up marketers, Jay challenges others to break from conventional thinking and supposed “best practices” in a way that drives greater results for companies and careers alike.

 

Biggest Takeaway You Don’t Want To Miss

You shouldn’t make decisions based on finding the best practice, rather you find the best approach for YOU. Put some blinders on, ignore the competition, focus all your time and effort investigating your own business and asking open-ended questions. There are details right in front of us every day that we fail to use because we’re operating too much in the abstract, those hold the clues to making really good decisions.

 

Show Highlights

  • How can an entrepreneur differentiate themselves in the market? [2:15]
  • How do we find what works for us and what doesn’t work for us? [7:45]
  • What is an aspirational anchor? [13:30]
  • Can we have an example of how to break the cycle? [16:50]
  • What’s one final thought Jay wants to leave with our audience? [18:35]
  • Where can our audience find Jay online?[19:25]

 

Special Offer

Check out Jay’s book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Workhttp://jayacunzo.com/book.
Get a free chapter of the book by tweeting Jay: @jayacunzo

 

 

Links

 

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Episode 136: How Does Blogging Help Me Get Pet Sitting Clients?

Today, we’re answering a question I get all the time – how does blogging help me get pet sitting clients? Although we’ve talked about how important blogging is, we’ve never really dived into the strategy behind how it actually works!

Biggest Takeaway You Don’t Want To Miss

In this day and age it isn’t about creating more and more content but using the content you do have and spreading it as far as you can. Blogs are super for repurposing, or what my friend Brian Fanzo calls “upcycling”. And at the end of the day, your customers will always have the same questions. They will get their answers, one way or another. If your blog keeps coming up to answer their questions it will subconsciously show them that you are a trusted local expert. That you care enough to make your marketing shine, that must be a great indication of your work ethic. The very thing they are hiring you for!

Show Highlights

  • What’s the premise behind blogging to get clients? [5:00]
  • What is upcycling? [8:00]
  • How do I schedule my upcycled content? [9:30]
  • How do I share my content on different channels? [13:00]

Links

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legal mistakes

Episode 135: Legal Mistakes Entrepreneurs Make With Bobby Klinck

Bobby Klinck is a lawyer, but he’s not your typical lawyer.

Sure, he went to Harvard Law School and worked prestigious law firms, but if you look at the big whiteboard in his office, you won’t see much about the law. It’s filled with tasks related to platform building, inbound marketing, and sales funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

 

legal mistakes

Biggest Takeaway You Don’t Want To Miss

No two businesses are alike. That’s why it’s important to have a lawyer and a CPA that you can trust and understand. Don’t just follow advice blindly. You want someone that can explain to you WHY they’re making certain recommendations for you.

 

Show Highlights

  • What’s the difference between an S-Corp & an LLC? [2:45]
  • What should we know legally-speaking about being an S-Corp vs. an LLC? [7:45]
  • Can you give us the run-down on partnerships and the legalities behind them? [11:45]
  • What does an LLP do? [13:00]
  • From a legal standpoint, can we uphold our service contracts through click-here-to-agree contracts? [17:15]
  • Where can our audience find Bobby online? [19:45]

 

Special Offer

Check out Bobby’s free training site for online entrepreneurs, The Online Genius Academy:  www.youronlinegenius.com/academy.

 

legal mistakes

 

Links

 

Share The Show

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social selling

Episode 134: Social Selling In Your Pet Business With Rebekah Radice

Rebekah Radice is the founder of RadiantLA, a digital marketing training and development company, International Keynote Speaker, creator of the PREP Performance Method, and the author of, “Social Media Mastery: A Comprehensive Guide to Strategic Growth.”

With over 20 years of experience, Rebekah has trained thousands of growth-driven leaders on her PREP™ Performance Method.

Through this four-step process, entrepreneurs to enterprise get the skills, systems, and processes necessary to improve social media engagement, generate quality leads, turn conversations into conversions, and increase revenue.

 

social selling

Biggest Takeaway You Don’t Want To Miss

  • Being authentic on social media is more important than ever in order to use social selling to cultivate our audience. We can leverage social media to gain new clientele by telling stories and just sharing what goes on in our lives in the day-to-day. Social media might be the first place people find you, the last, or somewhere in between – but it is crucial nonetheless.

 

Show Highlights

  • What’s the difference between social media, social selling, & social networking? [2:30]
  • How can we use social media to create new customers? [10:00]
  • Do you think that social media for service-based businesses is a first-line or second-line of ‘attack’? [15:00]
  • What ONE social media site drives the most amount of traffic, generally? [19:30]
  • Where can our listeners find you online? [21:00]

 

social selling

 

Links

 

social selling

 

Special Offer

 Get your FREE download for The Social Selling Blueprint – The 4 Step Process To Using Social Selling Successfully In Your Business. Learn how to convert your social media audience into clicks, subscribers, and sales. Download here: https://rebekahradice.com/socialselling/

 

Share The Show

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  1. Click this link – Bella In Your Business
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transform your business

Episode 133: How To Transform Your Pet Business In Just 365 Days With Becki Davis

Becki founded her business, Prefurred Pet Care Services, in 2016 after an incredibly difficult period of personal change and loss. Her hobby quickly became serious, and Prefurred is now an award-winning business employing 13 people!

 

 

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Biggest Takeaway You Don’t Want To Miss

The way that we respond to life, not react to it, determines what happens to you now and in your future. We have to make the lives that we want, and not just wait for it to fall into our laps.

 

 

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Show Highlights

  • Who Is Becki Davis? [2:20]
  • What happened with one of your IC’s? [3:20]
  • What was it about the Employee Quickstart & Bosses In Charge Mastermind that helped you? [5:45]
  • What’s the difference between a regular pet sitter Facebook group & the Bosses In Charge Mastermind? [7:45]
  • What did your business look like in December of 2017 and what was the big goal you set for yourself in January of 2018? [10:30]
  • How did being able to look back at all the progress you made over the past year make you feel? [13:15]
  • What advice do you have for other pet business owners that want to transform their business, but aren’t sure how? [15:50]
  • Tell us your story about when you were waiting tables and you learned that the restaurant was closing. [18:00]

 

 

transform your business


 

Links

 

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  4. Click on ‘Write a Review’
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live streaming

Episode 132: Leveraging Live Streaming For Your Business With Stephanie Liu

Stephanie Liu is an award-winning digital marketing strategist and live streaming expert. As an ad agency veteran, she spent the last decade and a half helping Fortune 500 companies go from unknown to unforgettable by using social media. As the host of Lights, Camera, Live®, she shines a spotlight on the best and brightest marketers in the industry. Her signature course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills, and experience into a captivating live stream.

Biggest Takeaway You Don’t Want To Miss

  • With the Internet and social media as a whole moving further and further away from written content, and closer to audiovisual content, live streaming has become a dominant marketing opportunity that you DON’T want to skip out on. When your audience has the chance to interact with you and your business in a raw, authentic, and live way – it can really build a meaningful relationship.

Show Highlights

  • Who Is Stephanie Liu? [1:00]
  • Why should business dive into live-streaming? [2:45]
  • What’s the biggest mistake you see business owners make when live streaming? [5:30]
  • What is the snooze function on Facebook? [6:20]
  • How can we brand our live streams? [7:20]
  • What can we do to get our audience to watch our live streams? [10:00]
  • The Why/What/How/What-If Formula [11:25]
  • What are some advanced tips regarding live streaming? [14:45]
  • How can we take a live stream and repurpose it in different ways? [16:00]
  • Any final thoughts you’d like to share? [18:00]
  • Where can we connect with you online? [19:15]

Special Offer

Links

Share The Show

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  1. Click this link – Bella In Your Business
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chatbots

Episode 131: All About Chatbots With Kelly Noble Mirabella

Dynamic. Engaging. Totally rad. These are a few words you might use to describe your latest Facebook video … but they also apply to Kelly Noble Mirabella, self-described social media geek and marketing consultant with Stellar Media Marketing.With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and classes.

Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement, and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials.

Today, she teaches entrepreneurs, small business owners, and working professionals how to use social media to improve their businesses and achieve their goals.

 

chatbots

 

Biggest Takeaway You Don’t Want To Miss

  • Chatbots are some of the latest and greatest marketing technology that we have access to as business owners. They might seem complicated and daunting, but they really aren’t! You don’t need to be a programming or computer science expert to use one.

 

Show Highlights

  • What is a chatbot? [3:20]
  • What is the 24 + 1 rule? [6:00]
  • Are there things people should NOT do with chatbots? [7:00]
  • How do we get started with chatbots? [9:15]
  • What’s the difference between emailing your client list vs. chatbots? [17:15]

 

Special Offer

 

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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training employees

Episode 130: Training & On-Boarding Employees With Rob Balasabas

Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You may also find him engaging with their private online community of over 14,000 (and growing) online course creators inside the “Thinkific Studio” Facebook Group.

Rob joined the Thinkific Team in 2016, as a Customer Champion where we worked closely with customers to get their Thinkific sites off the ground, and quickly making the leap into the Marketing Team in early 2018. You may see Rob talking about Thinkific, Online Courses, and Digital Marketing strategies on webinars, livestreams and podcasts. When he’s not doing that, you can find him in line at the local taco food truck outside the office or a local coffee shop sipping on a “double-double” 🙂

 

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Biggest Takeaway You Don’t Want To Miss

  • Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business. Create and sell online courses and membership sites under your own brand, and see first-hand the impact teaching online with Thinkific will have on your business.

 

Show Highlights

  • Who is Rob Balasabas? [2:00]
  • What is Thinkific? [3:45]
  • How can a pet sitting business owner use Thinkific for ongoing training for their staff? [8:45]
  • Can we use Thinkific as a marketing tool? [12:15]

Special Offer

  • When you sign up with Thinkific with Bella’s affiliate link, you get a TON of bonuses like:
    • 1 Month Free on the Thinkific Pro Plan
    • An on-boarding call with a Thinkific On-boarding Specialist
    • Premium Training Courses

Sign Up Here: https://bit.ly/2RwNBmc

Links

 

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social media strategy

Episode 129: The Relationships Behind Social Media With Chris Strub

Chris Strub is the first person to use live-streaming and Snapchat in all 50 U.S. states. He’s also the author of 50 States, 100 Days: The Book, and is the CEO of I Am Here, LLC.

 

social media strategy

 

Biggest Takeaway You Don’t Want To Miss

  • Social media is more important now than ever and it truly is an aspect of your business that you don’t want to ignore or write off completely. It can help you make meaningful connections and engage your with your core audience in an authentic way. The biggest mistake that business owners make is that they post on social media because they feel like they have too. It’s important to be authentic and post relevant, quality content – otherwise people WILL see through it. Develop a strategy that you can commit to and see how it can take your business to new heights.

 

Show Highlights

  • Who is Chris Strub? [2:00]
  • Why should I incorporate a social media strategy into my business? [3:30]
  • What social media apps should pet sitting business owners be focusing on? [6:45]
  • How often should I be posting and engaging on social media? [11:30]
  • What do you say to people who think social media is a waste of time? [17:00]
  • Why do you prioritize attending live events? [19:45]

 

social media strategy

Special Offer

 

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corporate america

Episode 128: Going From Corporate America To Small Business Owner With April Cox

April is a dog mom of 2 that just recently left corporate America to run her daycare and boarding business, Rocky’s Retreat. Rocky’s offers a boutique experience that allows dogs to thrive.

corporate america

Biggest Takeaway You Don’t Want To Miss

  • There’s never going to be “perfect time” to leave your corporate job to become a full-time small business owner. There will always be another hiccup or another goal you want to hit before taking the plunge. April’s advice? Acknowledge your fear but don’t suppress it. Oftentimes doing something scared can be the kick-in-the-pants you need to propel yourself to greatness!

 

Show Highlights

  • Who is April Cox? [1:45]
  • What was your intention for the business when you purchased it? [2:20]
  • What is your relationship with fear? [3:40]
  • Can you describe your goal for leaving Corporate America? [7:00]
  • How did you learn to be a caretaker for other people’s dogs as opposed to caring for your own? [9:00]
  • In what ways did your life change when you left Corporate America? [10:20]
  • What’s your advice for someone that wants to leave their full-time job to focus on their business, but hasn’t been able to bring themselves to do it yet? [12:00]
  • What attracted you to buy Rocky’s Retreat? [14:00]

 

Special Offer

  • Get a free gift for signing up to April’s email list at www.rockysretreat.com. She sends out great info like tips and recipes!

 

corporate america

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sales funnel

Episode 127: The Three Types Of Videos With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled, in shared creativity, and in the power of defining your why. Dave shares this message through the creative process of making videos.

 

sales funnel

 

Biggest Takeaway You Don’t Want To Miss

  • When we talk about the three types of videos, we have awareness videos, consideration videos, and decision videos. Each of these types has a different format, aim, and result when marketing our businesses. For each of these types of videos, we want to market them on our Facebook business pages, our Facebook personal profiles, and the big one – YouTube. By creating these different types of videos and promoting them in different areas, we can maximize our video marketing efforts for our businesses.

 

Show Highlights

  • Who Is Dave Feinman? [1:30]
  • What are the three types of videos we should be creating? [2:30]
  • Where do we promote our videos? [5:30]
  • Can a small pet sitting company get on the first page of Google? [8:00]
  • What’s the third kind of video we should be using? [9:00]
  • How can we use Facebook Ads and the Facebook Pixel? [13:00]
  • How do we promote our videos on YouTube? [15:00]
  • Can we get the same kind of SEO if we only use Facebook? Or do we need to use YouTube? [16:00]
  • What’s the third place we should be posting our videos? [18:00]
  • What is the correct order to post and promote our videos? [20:15]

 

Links

 

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virtual assistants

Episode 126: All About Virtual Assistants With Trivinia Barber

Trivinia is the founder of Priority VA – a boutique Virtual Assistant Agency that matches elite level entrepreneurs like Todd Herman and Ray Edwards with highly skilled virtual assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate.

 

virtual assistants

Show Highlights

  • What should we outsource? [2:00]
  • How do you know when you’re ready to hire a virtual assistant? [4:00]
  • If there is a communication breakdown with a virtual assistant, does that mean the trust is broken? [9:00]
  • Can you describe the different levels of delegation? [11:30]
  • How do we know when we’re ready to say goodbye to a toxic relationship? [15:00]
  • What’s the best way to communicate with our team? [17:00]
  • What do you love the most about PriorityVA and the people that you serve? [21:00]

 

virtual assistants

Special Offer

 

Links

 

virtual assistants

 

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quantum benefits

Episode 125: Quantum Benefits With Jennifer Diepstraten

Jennifer Diepstraten is the CEO and founder of High Ticket Sales Success. She helps entrepreneurs to raise their fees, gain confidence, and find the words to close big sales with ease. Jennifer has grown my own coaching and consulting business to multiple 6-figures in less than two years, sold over $14 million in sales with her sales conversation system, and coached for one of the largest personal development companies in the world.

 

quantum benefits

Show Highlights

  • What are quantum benefits? [2:00]
  • Why does positioning your quantum benefits allow us as business owners to raise our rates? [12:00]
  • How can you get in contact with Jennifer? [20:00]

 

Special Offer

Grab a copy of Jennifer’s FREE e-book, 9 Secrets To Increase Your Fees, Convert More Sales, and Magnetically Attract Top Dollar Clients Who Want To Hire You Before Ever Meeting You!, here: http://highticketsellingbook.com/

 

Links

 

quantum benefits

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Jump & Scale

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storytelling

Episode 124: Connecting With Clientele Through Storytelling With Gael Gilliland

Gael Gilliland is the founder of The Legacy Recorder, and is passionate about helping every person record their life story for future generations to cherish. She is also a freelance writer and millennial mother of three future creatives, who in the present day give her daily inspiration and a few grey hairs. Learn more about Gail at her website, https://www.thelegacyrecorder.com

 

storytelling

Biggest Takeaway You Don’t Want To Miss

  • Storytelling isn’t just reserved for extroverts or those with a sales background. In our lives, we all are storytellers in one way or another. Incorporate this in your business and you will start to see stronger connections with your clients and your staff.

 

Show Highlights

  • Who is Gael Gilliland? [1:45]
  • Why is storytelling so important? [2:15]
  • Who should be telling stories? [5:30]
  • Is there a template we can follow for storytelling? [6:30]
  • What does storytelling look like? [8:00]
  • Is there an example of storytelling that you use in your own business? [11:00]

 

storytelling

Special Offer

Create a memorable holiday moment with someone you love (like mom or grandma) by helping them tell their stories. This free mini-course walks you through the basics to get you started: https://gael-gilliland.mykajabi.com/p/Work-with-someone-you-love

 

Links

 

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hiring

Episode 123: Solving The Hiring Problem In Your Pet Business

Abbie Hawkins is the Senior Channel Account Manager for JazzHR, the best hiring software in the pet industry. Listen in to see how over 60 pet sitting companies are turning their “I don’t have anyone to hire” problem into “I have too many qualified applicants to sift through” This is a great episode you will want to hear!

 

hiring

 

Biggest Takeaway You Don’t Want To Miss

  • The two problems you will always be solving in your pet sitting or dog walking company is getting more clients and getting more staff. By having a consistent, on-going hiring funnel, we can solve the problem of staffing once and for all. By always having an abundance of staff that are able to step in at any moment’s notice, you are preventing yourself from being held hostage in your business. Hiring isn’t a means to an end – it is an on-going process!

 

Show Highlights

  • How do we change the mindset from hiring one person to having an actual hiring funnel? [5:00]
  • What happens if you don’t have the right amount of staff? [6:45]
  • How does JazzHR solve the hiring problem on a global scale? [8:00]
  • What are some tips to having a strong hiring ad? [11:00]
  • Can you describe what a knockout question is? [14:00]
  • What are some sample hiring flows you’ve seen in other businesses? [18:00]
  • How do I proceed when I have resignations and new positions to fill? [18:45]
  • Any suggestions to bring in more applicants? [23:00]

 

Share The Show

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  1. Click this link – Bella In Your Business
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Links

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disaster preparedness

Episode 122: Disaster Preparedness In Your Pet Sitting Company

Nicole Brown Packin is the CEO of Miami Pet Concierge based out of Miami, Florida. Since MPC’s opening in 2007, Nicole has continued to grow and learn as much as she can about animal welfare. She earned her Small Animal Massage Practitioner (SAMP) Certificate in Maintenance, Performance, and Rehabilitation Massage from Northwest School of Animal Massage. Nicole specializes in Myofascial Release Therapy (MFRT), Trigger Point Therapy (TPT) and Stress Point Therapy (SPT). Nicole is the only SAMP in South Florida with these unique set of massage credentials.

 

disaster preparedness

 

Biggest Takeaway You Don’t Want To Miss

  • Be a leader in your community. Get a notice OUT of what you expect from your clients and what they can expect from you. Update them every single day. Do not be a superhero. Let your staff know that you are leading by example and guide them. Be sure to stock up with all the necessary supplies and make a resource list for places of refuge. Your staff are going to want to be heroes, and you want to make sure that you appreciate their offer, but their family and pets come first.

 

Show Highlights

  • What are the first steps you need to take during a natural disaster to protect your clients, staff, and community? [3:00]
  • What’s an example of a sample letter to send to your clients during a natural disaster? [5:00]
  • How else can we “take it up a notch” to help destress our clients? [6:45]
  • Can you describe some of the things we need to prepare for in the event of a disaster? [10:00]
  • Summarize the key takeaways of what we should know about disaster preparedness? [17:00]

 

DISASTER PREPAREDNESS

 

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Links

 

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storytelling

Episode 121: Adventure, Experience and Storytelling With Mia Voss

Mia is an experience junkie and wants to take you along with her. She has been building an online audience for years, enticing them with engaging interviews on every topic imaginable. Mia has been the producer, host and guest on more than 300 online show episodes and has interviewed more than 500 guests. Mia combines a business model of adventure, experience and storytelling. With each city, she brings out the best in each experience, shows her audience who they need to know, where they need to be and what brands are for them.

 

storytelling

 

Biggest Takeaway You Don’t Want To Miss

  • Consistency is what you define it as. So often as business owners we have fantastic ideas, but for one reason or another, we just stop implementing them. Or we get busy with other things and forget. Consistency builds your business as well as your brand and helps your clients trust you. If you commit to going live once a week, stick with it! Results will follow as long as you keep persevering.

 

Show Highlights

  • Who Is Mia Voss? [2:00]
  • In what ways did you use storytelling on your recent trip to Italy? [4:00]
  • How did you overcome self-doubt to go after what you want? [5:30]
  • What does consistency do for you in your business and your brand? [7:00]
  • Tell us about how cars play a role in your business and how that intertwines with overcoming self-doubt? [11:00]
  • How often have you been told “no” in your life and what does it make you feel? [16:00]
  • Final Thoughts? [18:00]

 

storytelling

 

Links

 

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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relationship marketing

Episode 120: Relationship Marketing & Buyer Personas With Jessika Phillips

Jessika Phillips helps people master Relationship Marketing, Speaker,  as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.

 

relationship marketing

Biggest Takeaway You Don’t Want To Miss

  • When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.relationship marketing

Show Highlights

  • Who Is Jessika Phillips? [2:00]
  • How do I get started with relationship marketing? [6:00]
  • How do we tie in relationship marketing with buyer personas? [14:00]
  • What does a relationship marketing plan look like and how do I know if it’s working? [18:30]
  • What should we be doing on social media to start implementing relationship marketing? [24:45]
  • Describe your FREE social media toolkit? [26:00]

Special Offer

 

Links

 

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Episode 119: Creating Authentic Video For Your Pet Business With Chris Bryant

With new pet sitting and dog walking companies popping up every day (not to mention Rover & Wag), setting ourselves apart is becoming increasingly difficult in a world full of noise. One of the top ways that you can set yourself apart is by using authentic VIDEO in your business. Today, I sit down with Chris Bryant, an expert video producer, to talk about the ways video can help you stand out in the crowd as well as what types of video are better than others.

Chris Bryant was born in Danbury, Connecticut and has had a fascination with telling stories through moving pictures since Jurassic Park stomped into theaters in 1993. He launched his video production company back in 2005. In 2013 the company was rebranded as Empire Studios, where he is currently Creative Director and Principal. He also run Studio 12 Academy, an educational resource focused on video production and running a business around it. Chris is sought out for his knowledge in video marketing, and has been featured in Business News Daily, Inc., Momentology and the Everyday Power Blog, among other publications.

 

authentic video

 

Biggest Takeaway You Don’t Want To Miss

  • The most common misconception with video is that is has to be professionally done and movie-star quality. This is NOT true. In our industry, I like to say that we are truly selling three things: trust, security, and peace of mind. It may sound a little backwards, but having every single video you make be professionally done can cause people to tune out and not trust you. It can look disingenuous! Chris’s rule of thumb is that for every 10 videos you do, really only 1 of those should be professionally done while the other 9 are more off-the-cuff. Video is a way to show your audience YOU being YOU! They want to see you be real, raw, and authentic.

 

Show Highlights

  • Who is Chris Bryant? [2:00]
  • Why do business owners NEED video and what type? [4:00]
  • How does video build a personal connection along with trust and credibility? [5:00]
  • Should video be perfect or imperfect? [7:00]
  • How important is the audio aspect of video? [10:00]
  • How does working with a videographer work? [12:00]
  • What are the biggest mistakes people make when creating videos? [17:00]
  • What are some great online resources for video? [20:45]

 

authentic video

 

Special Offer

  • Go to studio12academy.com/bella and you can receive 50% Chris’s upcoming video course, 8 Steps To Creating Amazing Video On A Tiny Budget, launching in November! Also, the first 50 students to sign up are automatically entered to win a $500 camera slider.

 

Links

 

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leveraging technology

Episode 118: Leveraging Technology in Social Media With Brian Fanzo

Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.

 

leveraging technology

 

 

Biggest Takeaway You Don’t Want To Miss

  • There’s a lot of noise in this world between the Internet, the 24-hour news cycles, and more. The best way to cut through the noise is to just press the damn button! It doesn’t have to be video or audio. It can be any one-to-one conversations in a public forum. This can extend to Facebook, Twitter, Instagram etc. to help build trust online and keeping that trust online (the hardest part!).

 

leveraging technology

Show Highlights

  • What is “press the damn button?” [2:20]
  • How do you lose trust from your online audience? [5:45]
  • What is the best way to build people’s trust and keep it? [6:45]
  • Tell us the name of your podcast and where can people listen? [9:00]
  • How can we get over trying to be perfect? [11:00]
  • What is upcycling? [17:00]
  • What’s the difference between recycling and upcycling? [19:00]
  • How can people find you online? [24:00]

 

Links

 

leveraging technology

 

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conferences

Episode 117: Why You Should Attend Conferences Outside Your Industry

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing world – the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic documentary.

 

conferences

 

Biggest Takeaway You Don’t Want To Miss

  • If you’re in a business that involves interacting with customers face-to-face, then you know that there is something magical that happens in the human connection that cannot happen on social media. Although we have video and comments to allow interaction, but it’s not until you get around like-minded or relatable people that you find that extra level of energy, excitement, camaraderie, and community. When you come together in a small-group or large-group setting, so many valuable tangible and intangible outcomes can result.

 

Show Highlights

  • Who is Michael Stelzner & what is Social Media Examiner? [3:00]
  • How important has branding been to your company? [4:00]
  • What is your episodic documentary, The Journey, and why do you keep doing it? [7:30]
  • Why is connecting offline so important? [12:00]
  • What are some of the extra activities that happen at Social Media Marketing World? [14:00]
  • Where can we sign up for Social Media Marketing World? [26:00]

 

Links

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  4. Click on ‘Write a Review’jump and scale
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