stop preparing start doing

Episode 201: Stop Preparing, Start Doing with Olenka Cullinan

 

Stop Preparing, Start Doing with Olenka Cullinan

 

stop preparing start doing

 

Olenka Cullinan is a CEO and Founder of iStartFirst. She empowers women to up-Level their business and mindset via on-line Bootcamp, iStartFirst Women’s Summit, and delivering keynotes and workshops for companies nationwide & globally. Olenka has developed a “Backbone of Success”™ method that helps female leaders to take action, get paid their worth and show up like a BOSS-Babe. Olenka’s work globally, combined with humor and personal experiences led to her recent appearances at TEDx (twice) and made her into one of the premier consultants. She has worked with startups, corporate leaders and some of the top organizations in the country: e.g. GAMA International, Lincoln Financial, Chambers of Commerce, etc.

 

Biggest Takeaway You Don’t Want to Miss

You cannot out-read, out-listen, or outwatch your way to success. You stop preparing, take action, and actually apply what you learn. But what if you’re afraid? Then start small. Set your alarm for 90 seconds and DO whatever you’re scared of doing. After that 90 seconds, you’ll never be at the same level of fear. The best way to deal with a perfectionist mindset is with massive action. It’s messy, but you have to embrace it and do it anyways. Just remember that no matter what you are doing, it’s not going to be great the very first time you do it – so just get it over with! Perfection is NOT a human quality and it’s always going to hold you back.

 

Show Highlights

  • [1:45] – Where is Olenka’s story?
  • [3:00] – What holds business owners back from taking action?
  • [6:15] – Why do business owners get stuck in the preparation phase?
  • [9:30] – What are 3 things business owners can do to boost their cash flow right now?
  • [15:30] – What are some action steps that stressed business owners can take right now?
  • [18:00] – Where can you follow Olenka online?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Pet Industry, Pet Business Owner, Woman in business, entrepreneur

Episode 200: If I’ve Taught You Anything…

If I’ve Taught You Anything…

Wow – 200 episodes.

200 episodes of me (hopefully) providing you value, nuggets of wisdom, and lessons that you can take and apply into your business. It’s been an honor to record, produce, and publish this podcast for you all every single week for the past few years.

On this episode, you’ll find that it’s a bit different than the usual format. From my heart to yours, I want to share with you some lessons learned over the past several years in business and in life. I hope you enjoy it.

 

Show Highlights

  • [6:45] – Ever feel like life happens to you?
  • [8:00] – Whether you like it or not, you’re a leader!
  • [10:00] – How can you be the most impactful towards family & friends?
  • [12:30] – Don’t compare yourself to anyone else!
  • [15:30] – Leadership vs. Avoidance

Let’s Connect!

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bella in your business

Episode 199: How To Do Virtual Meet and Greets In Your Pet Business

How to do Virtual Meet and Greets In Your Pet Business

One of the “blessings” of our new normal under COVID-19 is that it has opened the realm of finding virtual alternatives to our everyday processes. One of these alternatives is virtual consultaations for pet sitters. That’s where you hop on a video call with your potential client and host your meet and greet – virtually!

Nikki & Steph, co-owners of Dog Jogs, have actually transitioned to now conducting ONLY virtual meet and greets, and have a wealth of knowledge to share. Their company truly believes that ‘a tired dog is a happy dog’ and specializes in jogging dogs. They also believe in providing effective, efficient resolutions to customer service issues and ensure complete client satisfaction. Which is what helps them continue to think outside the box, and grow their business by evolving as challenges arise. This year will be Dog Jogs’ 4th year in operation, with many plans for many more to come! 

 

dog jogs

Nikki & Steph – Dog Jogs

Show Highlights

  • [2:45] – Who are Nikki & Steph and how and why did you start Dog Jogs?
  • [4:15] – What sparked your idea to conduct virtual meet and greets, and what trepidations did you have?
  • [7:45] – Walk us through your thought process for implementing virtual meet and greets and how you successfully accomplished that
  • [9:45] – How do you handle potential behavioral/aggression issues with the pet during virtual meet and greets?
  • [11:00] – How did you instruct your clients to send over the videos you requested?
  • [12:45] – What’s been your staff reactions?
  • [15:00] – What percentage of clients have shown pushback ?
  • [16:30] – How and why are you going to be marketing this new process?
  • [18:00]- What advice would you give to pet business owners that are afraid to start doing virtual consultations?

 

Virtual Meet-N-Greet In Action!

Links

 

Let’s Connect!

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business woman, social media marketing podcast

Episode 198: Baby Boomers Vs Millennials… Or Is It?

 

Baby Boomers Vs. Millennials…Or Is It?

The generational gap between baby boomers and millennials is something that every business owner is bound to encounter…. perhaps you already have? But one generation doesn’t have to be at war with the other. Each generation has unique and specific experiences that they can share with one another to improve themselves. That’s why in this week’s episode of Bella In Your Business, I bring you Steve Dotto who has a unique perspective on the generational gap.

Steve Dotto is a tech geek, entrepreneur, and business owner. He is the founder of Dotto Tech, which he has grown into a successful, self-sustaining business. He has built a community of our thirty-six thousand people, spoke at Social Media Marketing World, and worked with companies like Xerox and Blackberry.

 

boomers versus millennials

Bella Vasta & Steve Dotto

 

Show Highlights

  • [2:00] – How do we define baby boomers?
  • [2:30] – What are the stereotypes about baby boomers?
  • [8:00} – Can you tell us your best advice for boomers looking to expand their online presence?
  • [21:00] – What is the best advice you have for baby boomer business owners, millennial business owners, and where can my audience find you online?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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business woman, pet business, new podcast episode, free publicity, free marketing

Episode 197: How to Generate FREE Publicity & Marketing for your Pet Business

How to Generate FREE Publicity & Marketing for your Pet Business

Connecting with your community & learning how to truly bring value to your audience is not an easy task. Many business owners aren’t sure where to start or what direction they should take. In this episode, I bring you, Regina Robinson of Outward Bound Hounds who shares some of the ways she was able to connect with her community during the COVID-19 Crisis.

 

Regina Robinson

In 2012, Regina left her career in culinary arts, nutrition, dietetics, and yoga to help a friend build her own pet sitting business. She quickly learned that pets need adventure, exercise, and love just as much as people do! After five years of loving pets and serving their pet parents, she decided to take a leap of faith and open her own company – Outward Bound Hounds.

Show Highlights

  • [1:30] – Who is Regina Robinson?
  • [4:30] – What were you worried about before signing up for Better Marketing With Bella & what made you decide to take the JUMP?
  • [7:30] – Can you describe some of the challenges you’ve had to overcome while marketing your pet business?
  • [10:30] – What did you think was going to happen with the sidewalk chalk guerrilla marketing idea and what ACTUALLY happened?
  • [13:00] – Tell us what happened once you started getting entries in your sidewalk chalk challenge?
  • [21:00] – What has this experience taught you about marketing for your pet business?

 

better marketing with bella

 

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Business women, covid19, pet industry podcast episode

Episode 196: Resiliency, Black Swans, and Perseverance Through the Darkest Times

Resiliency, Black Swans, & Perseverance Through The Darkest Times

 

Business women, covid19, pet industry podcast episode

 

 

Since 2012, Asha has owned and operated Hoby Dogy serving Hoboken, NJ. Having annihilated stage-four cancer, Asha’s a warrior who strives to counsel from deep wisdom won from a life going to battle. She works hard to get better every day and, in so doing, be a light in the world. When not serving others, Asha takes long walks with her dear husband Jan and their dreamy puppies Lovey and Savey who they met and rescued on the streets of Colombia.

 

Asha Olivia

Show Highlights

  • [1:40] – Who is Asha Olivia?
  • [5:00] – What is a Black Swan moment?
  • [8:00] – Can you describe the differences between “fragile,” “resilient,” and “antifragile?”
  • [9:30] – How did you feel in that moment when you received your diagnosis and how that play into the different mindset conditions?
  • [14:30] – What is the story of Vice Admiral James Stockdale and what is the Stockdale Paradox?
  • [18:00] – How do you become antifragile?
  • [22:00] – What do you suggest that the audience starts to ponder in order to maintain antifragility?

 

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Episode 195: The Scientific Way To Choose A Pet Sitting Software

 

The Scientific Way To Choose A Pet Sitting Software

Choosing a pet sitting software is not an easy task. Maybe you’re overwhelmed with all of the different options out there, or even tried them all but just can’t decide. It’s difficult to determine which features are important to YOU and then to match those needs up with software. In this episode of Bella In Your Business, I sit down with Kristin Young, where she shares her scientific process for successfully choosing a pet sitting software to use in your pet business.

 

 

After 20 years in corporate real estate and business, Kristin “woke up” one day realizing she wanted more ownership over her own time and to escape the common cubicle. With two young kids and a supportive husband, she began the search for an income model that she could manage, grow, and LOVE. In January of 2019, she decided to buy NOT ONE, but TWO cat sitting companies, with the intent to merge them into a single business. With a passion for business, love of animals and affinity for cat puns, Kristin uses her inner “geek” to make data-driven decisions in her cat sitting business and create processes that allow her to start stepping out of day-to-day operations and spend more time working ON her business, instead of IN her business.

 

Kristin Young

Kristin Young

Show Highlights

  • [1:30] – Who is Kristin Young?
  • [5:00] – What was the driving force behind switching pet sitting software companies?
  • [7:00] – Can you describe what an “RFP” is?
  • [9:15] – How did you come up with the methodology for RFP and choosing a pet sitting software company?
  • [19:15] – How long did you try each pet sitting software for? Are you happy with your choice in software? What advice would you have for someone that is stuck trying to choose a pet sitting software?
  • [23:00] – Where can you find Kristin online?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Business women talking about website content security

Episode 194: How To Prevent Your Website Content From Being Snatched

How To Prevent Your Website Content From Being Snatched

Have you ever had your website content snatched? I’ve had a lot of pet business owners come to me about how other pet businesses STOLE their website content including services and blog posts! What would you do? Could you prove the content was yours? What images have you used? Who would you speak to?

This episode was born with my two expert cohosts so that nobody EVER has to go through that. Today, we have Liz Illg, expert wordsmith, who helps business owners with internal and external messaging. She helps businesses really convey their differentiating factors to their audience. We also have Erika Godwin, website guru, who understands the technical/SEO aspect of creating a rocking website.

 

Business women talking about website content security

 

Show Highlights

  • [2:00] – Who is Bella Vasta, Liz Illg, and Erika Godwin?
  • [5:10] – How do we prevent our website content from being snatched?
  • [12:00] – What is your website actually DOING for you?
  • [20:00] – What does it mean to properly label images on your website?
  • [28:00] – How can you get in contact with Liz & Erika?

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

 

Links

  • Erika’s Website: barketing.co
  • Liz’s Instagram: @liz.illg
  • Bella’s Instagram: @bellavasta

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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business women on laptop creating video

Episode 193: How To Utilize Video For Your Dog Walking Business

How To Utilize Video For Your Dog Walking Business

If you’ve been following me for a while, you know that I’ve been squawking about the use of video for your dog walking business for YEARS. Video is the present and it is seriously skyrocketing – especially right now with everybody being home. If you haven’t gotten in yet on the video game, believe me when I say you need to! In this episode, I am going to teach you exactly how.

 

business women on laptop creating video

Biggest Takeaway You Don’t Want To Miss

  • Video connects you to your audience. You don’t have to do it every day, and you don’t have to do it for hours, but I would challenge you to try to do it at least once a week for one or two weeks. It will make a world of a difference. If your clients are browsing and see your videos, chances are they will feel a deeper connection with you. Not because you are perfect on camera, but because you are showing vulnerability by BEING on camera. It shows that you are human. That ALONE goes a long way – especially when the people who are searching on your social are trying to decide if they can trust you.

plan not to fail

Show Highlights

  • [2:45] – What types of video apps are out there?
  • [5:45] – What is the purpose of going live?
  • [7:20] – Better Marketing With Bella Marketeer Shoutouts!
  • [13:25] – What are the different ways to go live?
  • [16:00] – How can I partner with you?

 

BMWB

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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Episode 192: 7 Day Pet Business COVID-19 Grand Re-Opening Challenge

 

7 Day Pet Business COVID-19 Grand Re-Opening Challenge

By now, most of us are in the “acceptance” phase when it comes to the COVID-19 Pandemic. That means it’s time to start thinking about how we are going to JUMP back into full-force once everything clears up. We have to be honest with ourselves and realize that not every client and staff member is going to come back. Some businesses themselves may not even be able to come back – and I want to make sure that’s not you.

That’s why Liz Illg, Erika Godwin, & myself have created the 7-Day Pet Business COVID-19 Grand Re-Opening Challenge to make sure you are fully equipped with everything you need to bring your business back to life!

 

 

 

 

Show Highlights

  • [2:00] Bella & Liz’s Big Announcement!
  • [5:30] – Why are we hosting this 7-Day Challenge Group?
  • [15:00] – How do we fight through all of the ups and downs?
  • [21:00] – What is “back-office” prep?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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bella in your business

Episode 191: How To Recession-Proof Your Small Business After COVID-19

 

How To Recession-Proof Your Small Business After COVID-19

KNOW YOUR NUMBERS! You’ve heard me say this time and time again. Today, I bring you Marilyn Parham, CPA & Jessica Mae Stafford from The Bottom Line CPA. The Bottom Line® CPA is an award-winning, 100% Xero cloud accounting practice serving as industry leaders for Amazon FBA, eCommerce, and Online Business owners. Founded in 1996, TBLCPA launched into the online world circa 2013, quickly becoming the Certified Profit Pros behind many elite online brands. We are also home to ProfitHERO™ where we serve as virtual Profit Partners who are just as passionate about the businesses of our growing family of online DIYers as they are.

bella in your business

 

Biggest Take Away You Don’t Want To Miss

  • KNOW YOUR NUMBERS! You’ve heard me say this time and time again. In this episode, you’ll learn how to secure your financial foundation, how to understand your financial facts, and how to understand your financial funding. At the end of the day, we have to fully grasp where our cash is coming in and where it is being spent so that we can stay PROFITABLE.

 

Show Highlights

  • [1:00] – Who is Marilyn Parham & Jessica Mae Stafford?
  • [2:45] – How can we secure our financial foundation?
  • [5:30] – What are the ways to understand our financial facts?
  • [8:00] – What is the Pocket More Profit Masterclass?
  • [9:15] – How can we understand our financial funding?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Business Women pointing to marketing podcast

Episode 190: How To Move The Mountain In Your Life

 

How To Move The Mountain In Your Life

 

Nicholas Trevillian

Biggest Take Away You Don’t Want To Miss

  • We all have rock bottoms. It may be physically, mentally, emotionally, financially, or something else. If you look at your
    “rock bottom” as being at the bottom of a mountain, it becomes easier to take that first step. It’s really important to focus on “winning” that first 24 hours, and from there – the first week. Day 1 will always be the hardest, but by spending just 15-20 minutes a day climbing your personal mountain, you’ll be surprised at h0w much progress you can make to move the mountain.

 

move the mountain

 

Show Highlights

  • [2:00] – Who is Nicholas Trevillian?
  • [6:30] – What is the difference between a victor vs. a victim mindset?
  • [8:00] – The “3 To Be” Method?
    • What Do I Want?
    • What Do I Have?
    • How Do I Get There?
  • [10:30] – What do we need and what do we NOT need in order to take the first step to change your life?
  • [17:30] – How can momentum in your personal life spill over to affecting your business?
  • [25:00] – The 3 things that successful people do every day
  • [26:00] – Where can our listeners connect with you online?

Links

 

move the mountain

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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Episode 189: How To Make COVID-19 Stop Messing With Your Head

Episode 189: How To Make COVID-19 Stop Messing With Your Head

How are you doing? Like really doing?

Lately, I’ve been having A LOT of conversations with pet business owners about how to stay strong during the COVID-19 pandemic. I can not imagine the amount of stress that so many of you are having to deal with and I know that it is not easy.

But I want you to know that in this unique time, it is more important now than EVER to be on your A-Game. What you choose to do with the majority of your days NOW is going to set the stage for what Summer, Fall, and beyond will look like. Listen in as I discuss a variety of ways that you can stop COVID-19 from messing with your head.

Show Highlights

  • [3:00] – Why are routines so important, especially during COVID-19?
  • [5:00] – How cleaning can help you feel a sense of accomplishment and even help others in need.
  • [7:00] – Why the strong are getting smart – and how you can too!
  • [10:00] – Consider joining the Pet Industry COVID-19 Survival Group
  • [13:00] – How you can ask for help & start giving yourself what you need.
  • [15:00] – How do I know if I’m an essential business?

 

COVID Pet Industry

Links

Bella Vasta, pet business coach

Episode 188: Things To Consider Before You Close Your Business (Temporarily)

 

Things To Consider Before You Close Your Business (Temporarily)

Lately, I’ve been having A LOT of conversations with pet business owners around whether or not they should close their businesses during the COVID-19 pandemic. I want to be clear – I am NOT advocating one way or the other, but simply here to provide all of the different angles you should consider in order to make the best choice for you, your business, your staff, and your clients.

At the end of the day, every business is different. We all have unique situations, circumstances, and experiences that make us all different in our own ways. It is not our place to judge someone else’s business and tell them they need to close or not close. We are all in this together, and we need to support each other now more than ever.

 

Things To Consider Before You Close Your Business

Show Highlights

  • [2:25] – Consider your area. Different parts of the country (and the world) are undergoing different levels of isolation and social distancing. Check with your local governments for guidance as to how your business operations fit into the current climate. Pay extra special attention if your local area has a “shelter-in-place” directive.
  • [5:00] – Consider the effect on your staff. There are a few different options businesses have in regards to dealing with staff. You can furlough them, lay them off, or continue business as usual. As with everything, there are pros and cons to each route.
  • [6:45] – Consider the type of messaging coming from your business. Internal and external messaging is critical. The worst thing you can do as a business right now is not to stand up as a thought leader. Keep your audience informed and keep it honest. And please, do not say you are closing up shop without making it clear that it’s a temporary closure.

  • [10:00] – If you have to close your business… do not give up. This is the time to feed your mind so that when the world goes back to normal, we can come back bigger and better than ever.

 

COVID Pet Industry

Links

Episode 187: What The Coronavirus Means For Your Pet Business

 

What The Coronavirus Means For Your Pet Business

It’s no secret that the Coronavirus (a.k.a. COVID-19) is causing mass panic in our society, and it’s starting to impact many pet businesses. Clients are starting to telecommute from home and cancel upcoming trips, causing dog walking & pet sitting cancellations. In this week’s podcast, join me, Erika Godwin, and Liz Illg as we discuss the best ways to help handle the response to the coronavirus to put your clients and staff at ease.

 

coronavirus pet business

 

Biggest Take Away You Don’t Want To Miss

  • As unfortunate as this panic is, it is a great opportunity for you to become a thought leader in your community. We want to provide useful, factual information to demonstrate to your clients that you are prepared and have a plan for your business during this difficult time. We want to ensure that we stay calm, know our policies/procedures, and demonstrate leadership to help guide your clients and employees.

 

Show Highlights

  • How do I address the coronavirus in my marketing materials & handle incoming client cancellations? [3:00]
  • How do we secure our staff & put our clients’ minds at ease? [8:00]
  • What is the best way to handle employees that want/need to take sick time? [13:45]
  • What type of marketing should I avoid regarding the coronavirus? [17:00]
  • Is it okay to share/post others’ content as my own? How can we leverage our local news sources? [18:00]

 

 

Go to https://www.facebook.com/jumpconsulting/videos/190925882339130/ and type “CORONA” into the comments to get your free outline!

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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Bella Vasta

Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days

 

6 Ways To Create ALL The Graphics You Need For The Next 90 Days

If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!

Today, we’re going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

It sounds scary, but you’ll have to trust me that this technique really works. We’ll talk about all this in more in this week’s episode of Bella In Your Business.

 

Bella Vasta

Biggest Take Away You Don’t Want To Miss

  • Content creation for your pet business is all about planning and relevancy. While planning your content ahead is critical, we want to make sure that we are not planning content that isn’t going to help grow our business. It’s easy to get into the mindset of creating content akin to “Hire us for pet sitting” and “Hire us for dog walking,” but these types of images are not going to create the effect that you want. It’s important to get creative, be relevant to your audience, and share stories to really build that connection.

 

Show Highlights

  • How to create content based off looking at your calendar [2:30]
  • Creating content to do with promotions/launches [3:00]
  • How to decide which social media platform to focus on [4:00]
  • What is a brand guide and how do you create one? [5:00]
  • What types of graphics should you consider creating? [6:00]

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

Links

Get $30 off content creation for your pet business with code BV30

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Nate Palmer

Episode 185: Skyrocket Your Business With Your Health

 

Skyrocket Your Business With Your Health

Let’s be honest – sometimes being a business owner sucks. It can be lonely, isolating, and so easy to get inside our own heads. That’s why it’s critical to take care of yourself first. We have to take care of ourselves so we can set ourselves up for success in our businesses. Today, I brought on Nate Palmer to the podcast to talk about all things fitness, health, and mindset.

 

 

Nate Palmer is highly passionate about helping humans perform at a higher level. He also happens to be a dad, husband, and the #1 bestselling author of Passport Fitness. Nate coaches entrepreneurs to become unstoppable by weaponizing their nutrition and training. Nate is a coach, speaker, and writer, whose work has been popularized in media outlets such as The Huffington Post, Testosterone Nation, Ask Men, Breaking Muscle, STACK Media, and Thrive Global.

 

Biggest Take Away You Don’t Want To Miss

  • Are you starting off your day ahead with wins, or are you starting in a deficit?  By having clearly defined morning and evening routines, we can set ourselves up for success by completing “quick wins” to get us in a positive, can-do mindset. As business owners, we make so many decisions throughout the day. By having simple routines, we can eliminate the number of simple decisions we make every day (leading to burnout) and save our brainpower for those tough decisions.

 

Show Highlights

  • Why is having a morning routine so important? [5:00]
  • What can you do as part of your PM routine to set yourself up for success? [8:00]
  • How do you have a strong sense of prioritization? [11:00]
  • How is being healthy different than being skinny? [17:30]
  • What is visceral fat and why do we need to target that first? [21:00]

 

Links

 

Free Copy Of The Million Dollar Mealplan: https://n8training.clickfunnels.com/optin30537241

52 Healthy Grab-N’-Go Recipes For Pet Sitters: https://joinjumpconsulting.com/healthy/

Let’s Connect!

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Episode 184: Quality Over Quantity Of Your Social Media Content

Quality Over Quantity Of Your Social Media Content

It’s no shock that being on Social Media is a must for Pet Sitting and Dog Walking businesses. But, what platforms are best for us? How should we be using them? And what kind of content should we be creating?

To share his 15 years plus years of digital marketing experience, I’ve brought on Dan Willis.

Social Media

Dan Willis brings insights into the power of relationship marketing, video content and the emerging millennial/gen. Z marketplace leading your brand to learn how to not only succeed today but how to build success for the future. 

Biggest Take Away You Don’t Want To Miss

Don’t spread yourself thin trying to be active on all social media platforms when the biggest platforms for dog walkers and pet sitters are Facebook and Instagram. Create content that best expresses your brand, use video, and don’t get discouraged if you don’t get a bunch of interaction on any given post. As Dan said, if you can create content that inspires one person to appreciate what you’re doing, that content was of value. 

Don’t just produce a large quantity of content but make sure you’re placing quality over quantity for your social media content.

Show Highlights

  • What networks are the most beneficial for dog walkers and pet sitters? [3:01]
  • The importance of video content [5:28]
  • Social media listening [10:38]
  • Creating quality content [19:16]

Links

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Episode 183: Video Training In Your Pet Sitting Company

Why You Should Do Video Training In Your Pet Sitting Company

Whether you have new hires or you want to give current staff a refresher on your business, planning a training session can be time-consuming and overwhelming! You want your employees to be able to jump right into things, but what’s the best way to support staff learning within your pet sitting business? Video training is the answer.

Video training

Biggest Takeaway You Don’t Want To Miss

Video training in your pet sitting company offers a level of versatility that is not offered through any other form of training. Whether that be reading pages and pages of your systems and processes or hands-on learning, if your employee is not alert, they will not learn. Thus, video training offers the ability for your employees to train when they feel alert and able to fully comprehend the content.

Show Highlights

  • Video improves learning results [3:32]
  • The importance of having a staff training foundation [4:45]
  • Video training tips [6:18]
  • Online training when your employees alert [7:24]
  • Video training is more likely to be consumed [8:58]
  • It doesn’t have to be boring! [10:26]
  • Incorporating video into your onboarding process [11:10]

Links

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Episode 182: Using Video To Increase Sales In Your Pet Business

Using Video To Increase Sales In Your Pet Business

The use of video is becoming exceedingly necessary in order to get your pet business known. To teach how to use video to increase sales in your pet business, I brought on my good friend Daniel Glickman.

Video

Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As chief marketing officer of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. His blog, newsletter, and international Meetups—all under the title CMOConfessions—offer a frank, creative, and humorous take on the underbelly and undercurrents of today’s most pressing, exciting, and confounding marketing issues.

Biggest Take Away You Don’t Want To Miss

Making videos doesn’t have to be scary.

There are three different types of videos you can utilize to increase sales in your pet business. You can do a right here, right now video. These videos require the least amount of production and are perfect for showing your followers what you’re doing at that moment. The second video, promotional videos, will be more produced than the first and have content that it is on brand and message. Finally, there’s the most produced video in which you produce a series of shows that repeat weekly and stay on a topic each week.

In order to excel, pick the type of video you’re best at and start filming!

 

Show Highlights

  • Why are small businesses using video? [3:27]
  • Resizing video, the importance and what it means [4:46]
  • Why video seems scary [7:51]
  • When do people stop watching a video? [12:03]
  • As a dog walker/ pet sitter, what could be an interesting video? [13:26]
  • How do we know when it gets boring? [15:13]
  • Viral videos [18:52]
  • Wave.Video community [22:47]

Links

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Episode 181: Remote Managing Your Pet Business

Remote Managing Your Pet Business

 

I know there’s plenty of you wanting to have the luxury of traveling or maybe even relocating away from your pet business but you’re afraid of trying to manage your pet business remotely.

That’s why I brought on one of my personal friends and client, Tiffany Lewis, who manages her business remotely from across the country.

Remote Manage

Tiffany Lewis founded Pet and Home Care in Potomac, Maryland in 1999 as a one-person pet sitting business. She has since expanded PHC to offer a full team of dog walkers, pet sitters, pet care experts, and home care service employees.

Biggest Take Away You Don’t Want To Miss

The biggest factor in remote managing your pet business is having a support team that you can trust and wrapping your mindset to support your goals. From there, the rest is in the technology, systems and processes and your ability to stay engaged with your business. With the right set of tools, you’ll be able to remotely manage your pet business in no time!

Show Highlights

  • When did you start remote managing? [3:14]
  • How did you make the transition? [5:00]
  • What was it about changing technology that helped you? [7:05]
  • How do you handle hiring and firing? [8:47]
  • How do you stay active in the community? [12:22]
  • Do you spend more or less time in your business? [15:56]

Links

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Episode 180: How The 90/10 Rule Can Get Your Dog Walking Business Back On Track

How the 90/10 Rule Can Get Your Dog Walking Business Back On Track

Do you feel like content marketing is taking over your business? Like you have to consistently be posting on every social media platform possible and creating all the content you can in order to properly market and grow your business?

Don’t stress!

Today, I brought on Andrew and Pete to tell you how the 90/10 rule can get your dog walking business back on track!

Dog Walking Business

Andrew and Pete, international keynote speakers, authors and YouTubers, are the multi award winning fun business duo who help small business owners scale their business so they can stop swapping time for money.

Biggest Take Away You Don’t Want To Miss

If you try to post on all aspects of content marketing then you are doing none of them remarkably well. Instead, pick one aspect of marketing and do that one thing remarkably well. In doing so, you will be known for that aspect and will no longer be wasting your time on the other platforms that aren’t performing well for you. Follow your data, find out what works best for you and your business and spend 90% of your time there and 10% experimenting elsewhere.

In following the 90/10 rule, you are guaranteed to get your dog walking business back on track.

Show Highlights

  • About Atomic [4:23]
  • What is the 90/10 rule? [7:20]
  • How do you figure out the one thing for you business? [10:40]
  • Conclusion [18:22]

Links

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Episode 179: 2020 Predictions in Your Pet Business

As a coach in the Pet Industry, I have the opportunity to work with pet businesses from all over the world at all different stages of their business. Due to this, I’m able to see trends that spread from the starter businesses to the six-figure businesses and identify what trends are being used to help their business growth and what’s simply not working. Thus, every year I write my yearly predictions leading me to the 2020 predictions in your pet business.

2020 Predictions

Biggest Take Away You Don’t Want To Miss

In order to excel in your business, you need to know the 2020 predictions for your pet business. With businesses such as Rover and Wag not going anywhere, the sooner you’re able to adapt, the better. Adapting can mean making educated business investments, getting smarter with technology, utilizing dark social or simply fixing your mindset.

Show Highlights

  • More Educated Business Investments [2:05]
  • Using Rover to Your Advantage [3:20]
  • Get Smarter Using Technology [5:43]
  • Dark Social [7:48]
  • Mindset [9:43]

Links

2020 Predictions

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Episode 178: How to Get Your Pet Business in the Media

We talk a lot about social media presence and making your business known on the media. However, we don’t often get the chance to talk about how to get your pet business in the media such as newspapers, magazines or even on TV.

To teach us how to get in the media I’ve brought on Rachel Spencer, a journalist, and blogger for the Pet Industry who helps pet businesses create content and promote their work in the media. 

Pet Business in Media

Biggest Take Away You Don’t Want To Miss

When pet businesses are everywhere and companies like Rover and Wag are soaring with popularity, getting your business out there and validated as credible, has never been more important. If someone is searching for a dog walker or pet sitter, you want to be the business that comes up on google. A good way to guarantee you show up first is by having media coverage. Thus, providing you with credibility and building trust in your business.

Show Highlights

  • How can media coverage help a pet business? [4:29]
  • What kind of stories do journalists like to get from pet businesses? [6:10]
  • What story I should be telling about my business? [8:35]
  • How do I figure out what publications to approach? [11:21]
  • How do I prepare to talk to a journalist? [14:28]
  • Is all of this advice applicable for visual media too? Such as TV [17:35]
  • How do I make the most of the media coverage? [20:07]

Links

 

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Episode 177: Staying Compliant with Staff In Your Pet Business – The Best Kept Resource!

Today I want to share with you the best-kept resource in staying compliant with staff in your pet business. The Pet Industry Coalition is an organization dedicated to educating and advocating for the regulation and compliance of the Pet Industry. To tell you all about it, I’ve brought on two of the four co-founders, Lauren Cora and Katie Pape.

Compliant with Staff

Lauren is the owner of Dogs Deserve It, a dog walking company based out of Chicago, IL. Dogs Deserve It recently celebrated 10 years of service and has over 55 employees.

Staff in Your Pet Business

Similarly, Katie’s business Windy City Paws, is located in Chicago and has been in business for 10 years now. Katie has over 75 employees.

 

Biggest Take Away You Don’t Want To Miss

With the pet industry being a rather unregulated business, staying compliant with staff in your pet business can be difficult. Thus, the Pet Industry Coalition was developed. Through the coalition they work to ensure businesses are aware of the differences between independent contractors and employees, as well as, the consequences of misclassifying staff.

 

Show Highlights

  • The start of the Pet Industry Coalition [5:02]
  • Mission of the coalition and who it’s for [8:18]
  • The difference between an employee and an independent contractor [9:20]
  • What to expect as a member of the Pet Industry Coalition [17:02]
  • The consequences of misclassifying staff [25:40]Pet Industry Coalition

Links

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Episode 176: Planning for Your Dog Walking Business in 2020

I know with being six days away from Christmas that planning for your dog walking business in 2020 is probably the last thing on your mind. However, I strategically posted this before Christmas so that you have time to get your thoughts flowing.

I want to help you come up with a plan to grow and exceed your expectations for business planning in 2020.

 

Dog walking Planning 2020

Biggest Take Away You Don’t Want To Miss

There’s a major difference between planning for your dog walking business and goal setting. Where making plans can include a to do list that never stops growing, setting goals are concrete, quantifiable and specific. When you set a goal you need to give yourself an end date and start breaking down the processes necessary to get there.

Most importantly, you need to hold yourself accountable or get an accountability partner that can.

Show Highlights

  • 90 Day Goals [4:20]
  • 30 Day Goals [5:50]
  • Accountability [8:00]
  • What’s so different about 2020? [9:10]
  • Where to begin [10:38]
  • Can you hire out? [13:35]

Links

Join Jump Mastermind

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Liz Illg Headshot

Episode 175: How Your Pet Business Systems Save Your Profit

I want you to think of all of your pet business systems. Now, think about a time where maybe you told your staff to do something and gave them all of the direction needed to do it but for some reason, they didn’t do what you wanted them to do. Do you know what caused the problem?

Today I brought on a very special guest, Liz Illg, to share the importance of systems and processes for your pet business.

Liz is the Owner of Puff & Fluff Grooming and Pet Sitting with five locations in Phoenix area. Not only has Liz turned her passion for animals into a thriving business, she is an expert when it comes to creating an environment of growth for your business as well. In fact, as an Operational Strategist, Liz specializes in working with small business owners and entrepreneurs. She can assist with everything from streamlining systems to creating manageable training and operational manuals. Liz received her Bachelor’s in Business from Arizona State University and her Master’s in Education from Northern Arizona University.

Liz Illg Headshot

Biggest Take Away You Don’t Want To Miss

If you’re ever going to grow your business, you need more than an Employee Handbook and Training manual. You need business systems and processes. You need a step by step how-to on how to complete each individual tasks that you do every day. It’s not as easy as telling your staff to do something. In order for it to be done correctly and the way you want it, you need to tell them exactly how you want it done.

You want to engage your employees and feed into them.

Show Highlights

  • How Liz was able to expand her business from 1 storefront to 5 [2:15]
  • Switching your mindset from blaming others to recognizing your own downfalls [7:20]
  • The difference between an Employee Handbook and Training manual and having processes and systems [9:33]
  • The strategy behind the processes [14:01]
  • Tone and Style of writing [23:30]
  • Why is the process never complete? [29:33]
  • What does it look like to work with Liz? [32:45]

Links

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Want More Liz?

If you LOVED hearing from Liz Illg, you can hear more from her in the hour long training she did with our members last summer. She has already transformed a lot of their businesses when they hired her. It works! 😉 

 

Join Jump Mastermind

Self Care for Pet Sitters

Episode 174: Self Care For Pet Sitters Over the Holidays

Do you think it’s impossible to maintain self-care for pet sitters over the Holidays?

Tis’ the season for a booming business, kids asking when Santa will come multiple times a day, family festivities and holiday cheer. Yet, you’re stuck worrying about your business, keeping your head above the water and possibly planning for 2020.

Don’t let being an entrepreneur ruin your holiday spirit, instead tune in as I hand out some advice on how to maintain self-care for pet sitters over the Holidays!

Self Care for Pet Sitters

Biggest Takeaway You Don’t Want To Miss

As pet sitters, self-care is something that needs to be taken more seriously. The Holiday’s are full of hustle and bustle but it’s imperial that you remember you are the most important person in your business.

 

Treat yourself as such.

The best thing you can do is allow yourself time to relax and properly schedule block in your calendar events/times that you want to focus on self-care.

 

Whether that’s

  • Reading a book
  • Decorating the house
  • Spending time with friends/family
  • Getting a massage

Whatever it may be, make yourself a priority this holiday season.

Self Care for Pet Sitters

Show Highlights

  • Time for Family [1:00]
  • Time for Yourself [5:15]
  • Plan Ahead on Gifts [9:20]
  • Decorate Your House [15:10]
  • Remember Why You’re in Business [16:25]

Links

Interested in where I get my shipping bags? Click the image below!

Pet Sitter Holiday

 

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Holiday Pet Events

Episode 173: Holiday Pet Events You Can Copy in Your Town

One of the best ways to gain exposure to your pet sitting or dog walking company is to host or participate in a holiday pet event. But oftentimes we have no idea what to do, where to do it, or just feel like it takes way too much energy.

When I used to have my company, Bella’s House & Pet Sitting for 14 years, I would participate and host many events.

These events gave me an opportunity to get my name out to the community and a good excuse to walk up to people and talk about my company in a way that didn’t seem sleazy.

Through a lot of trial and error, my events became very successful.

With a little bit of my magic, I’m going to show you how hosting a holiday pet event can be successful in your hometown area too.

Holiday Pet Events

Biggest Takeaway You Don’t Want to Miss

Hosting a holiday pet event doesn’t have to be overwhelming! With my list of holiday pet events you can copy, you too can host an event with all sorts of:

  • Prizes
  • Giveaways
  • Photographer
  • Alcohol sponsors
  • Rescue groups getting piles of money
  • Signs prominently hung outside of businesses with your logo on them.

The Holiday season is the perfect time to host events and spread awareness of your company.

Show Highlights

  • Yappy Hour/ Mutt and Mingle [2:03]
  • Dog Walking Club [3:10]
  • A Dog Hiking Club [4:48]
  • Dog Park Date [5:40]
  • Santa Paws [7:14]
  • The main purpose of the events [8:26]
  • How to have a howling event in your town [9:13]

Links

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Episode 172: How To Build Trust In Your Pet Business On Social Media

The idea of being human is so obscure when you think of it. Obviously we are all human. However, nowadays it’s becoming more and more necessary to prove that you are human. Especially when it comes to the internet and consistent technological advances.

How do we remain human in a fast-paced technological world? 

The answer isn’t as simple as we would think. Remaining human has a lot to do with identifying who we are, what we represent and what we want our clients to see. Then, it’s about transferring that human quality not only in face to face contact but through our social media as well.

Thankfully, Bryan Kramer, the founder of the H2H movement as well as Keynote Speaker, TED Talk Speaker,  Coach, and CEO of H2H Companies, a Business Performance Coaching Company, came on the show to teach us more about human to human interactions and how you can build trust in your business on social media. 

Bryan Kramer Headshot

Biggest Takeaway You Don’t Want to Miss

What makes us uniquely human is the way we talk and interact with others. Living in the land of automation has left us with the necessity of differentiating ourselves from online robots and the way to do that is to sound more human. Remaining human is going to be the key factor in building trust in your business!

How do we remain human? How do we make sure we aren’t taking all of the new apps and programs too far?

Your Purpose. 

Your purpose is made up of an equal balance of your inspiration, your vision, and your innovation.

Make sure to prove you’re not a robot and listen in to this week’s podcast with Bryan!

Show Highlights

  • What is H2H? [0:52]
  • How to figure out who we are as a human [3:30]
  • Our why and our purpose [5:05]
  • How do we remain human in a fast-paced technological world? [7:42]
  • The different ways we share in person vs. social media [11:02]
  • How can we find out what traits we innately have? [12:34]
  • 6 categories of sharers [13:41]
  • Body language and first impressions [17:25]
  • What does an agreement look like? [21:35]
  • How do we get away from not delegating and trusting? [25:16]

Uniquely human

Links

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