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Episode 100: Solving The 2 Major Problems In Your Dog Walking Company

As we celebrate the 100th episode of Bella In Your Business Bella sits down with you personally to solve the 2 major problems every dog walking company faces.

But first, did you know that as of the recording, the podcast has reached almost 40,000 downloads?!?! None of this would have been possible without all of you! In fact, it is the longest-running and most popular podcast in the pet care industry.

 

consistency

Biggest Takeaways You Don’t Want To Miss

  • Whether you’re managing a pet sitting or a dog walking company, one thing is for certain. You can’t do it alone! Seeking the right kind of help that you’re able to delegate tasks to will help you EXPLODE your business. Even with this podcast, there are multiple people working behinds the scenes to produce the audio, write the show notes, create graphics, promote it online, and so much more!
  • Marketing works 2-4 months before you actually hear from that new client. The key is consistency and staying on target. You can do this with social media by creating videos or asking engaging questions. Be different & be disruptive. Ask yourself, “How am I consistently trying to get new clients?” Whatever it is, it has to be visual, attractive, and showing-and-telling.
  • Hiring is disruptive. But you need to make sure that you are always OVERSTAFFED. Otherwise, your business will not grow because you will have to step in the next time someone quits, gets sick, etc. Be an advocate for your business.
  • We’re not always in growth mode and that is okay. At the end of the day, you have to take care of yourself. It’s okay to take a personal breather and be on cruise control.

consistency

Show Highlights

  • The two things you will ALWAYS be doing in your pet sitting business [3:00]
  • Staying consistent with your marketing to gain new clients [6:00]
  • Solving the challenge of hiring [15:00]
  • How to hold yourself accountable [20:00]
  • What do you want to see from Bella In Your Business? [23:00]

consistency

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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jump mastermind

Episode 99: How This Dog Walking Company Exploded With Support Of Others

Christina’s love & passion for animals brought her to become a professional and certified pet-care expert. Her professional training started back in 2005 and she continues to re-educate herself as time passes just in case new issues or findings in safety arise. By holding high professional and personal ethical standards for your pets care, Christina founded Beach Pupps, a dog walking company, to guarantee your dog receive the safest, most untypical walk around the block service available. Find more about Christina on her website, http://beachpupps.com/

jump mastermind

Biggest Takeaways You Don’t Want To Miss:

  • Whether you structure your company as the usual pay-per-service or as a monthly membership, you need to make your clients feel like you are ALL in. Make them know that your business is your livelihood and that you are there to serve them 100%! Give them extra perks 🙂
  • When you become strong in your brand and your business, and you become unique! Nobody can really copy you and if they do it’s glaringly obvious.
  • Delegation and hiring will allow you to EXPLODE your business. You’ll be able to get out of the field, so you can spend more time in the office growing the business and networking with other professionals in the community.
  • There is always someone going through what you are going through or something similar. Find people that you can lean on and get support/advice when you need it. Reach out when you need it.

jump mastermind

Show Highlights:

  • One year ago, where were you at personally and professionally before joining the Jump Mastermind? [2:00]
  • What does being a professional business owner mean? [4:00]
  • What drew you to the Jump Mastermind and made you go all in? [4:30]
  • How do you structure your company with a membership instead of the typical paying-per-service model? [6:00]
  • What is the difference between pet sitting and dog walking? [7:45]
  • What have you been able to accomplish since January after being in the Jump Mastermind? [17:20]
  • Reflecting on where you were personally and professionally six months ago, where do you see yourself next? [19:00]
  • What advice do you have for those that feel like they are “hitting a wall” with their business? [22:00]

jump mastermind

Links:

Share The Show:

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Episode 98: Molding Your Mindset With Bri Seeley

Bri Seeley is a born catalyst and natural truth-teller with a history in counseling, psychology, and entrepreneurship. Despite her two degrees in fashion design, she was unknowingly taken down the path of healing and transforming lives through a series of “accidents,” “coincidences” and divine guidance. She combines personal experience, psychological concepts and Universal Laws with over a decade of coaching and counseling expertise to support people in turning their lives of ‘should’ into the lives they’ve always dreamed of. Her specialty is truly helping people accelerate their destiny and become their future selves today. You may have seen her on NBC’s The TODAY Show, Forbes, Thrive Global, Inc. Online, Medium, New Day Northwest, PBS, and Huffington Post.

Biggest Takeaways You Don’t Want To Miss

  • Being conscious about how you feel in each moment in your day-to-day activities will help you really understand WHY you are doing a certain action. Bri talks about how when she is watching Netflix, she evaluates whether or not she is watching it to escape from reality, numb out, or just relax. When she feels herself using something as a method to escape, she describes how you can realize and self-correct. After all, if you are escaping, you are not living in the moment and finding your joy!
  • Our CELL PHONES are such a distraction and one of the number one ways people escape from their day-to-day lives. Try putting your phone across the room when you’re working on something, or even putting it in Airplane mode. That will allow you to fully engage yourself in an activity.
  • If we can learn how to fall in love with the tasks that we don’t want to do in our business, we can re-invigorate ourselves to fall in loves with our businesses as a whole. The transformation of finding a place of joy, peacefulness, or even acceptance of activities we aren’t particularly fond of can help us attract the other things that we want in our lives.
  • People have an understanding that our thoughts rule us, and that we don’t have the ability to change them. Guess what, we do! But it is a difficult process and one that gets harder with age – but it can be done.
  • There are so many different activities you can do to practice mindfulness. You need to figure out what works for you – which will take time and trial and error! Ask yourself – “What do I need today?” This might look like yoga, journaling, exercise, affirmations, coloring, etc. Give yourself the time and the space that you need.
  • If you wake up every day with intention and you commit to being your best self each day, then you are setting yourself up with the energy you need to take you through the remainder of the day. You will connect with yourself and feel so much more grounded, intentional, and successful! Control your life – don’t let it control you.mindset

Show Highlights

  • How do we use the mindset of acknowledging that someone is actually a human being to our advantage in our business, and not as a detriment? [3:40]
  • Can we use the mindset of finding joy in our day-to-day activities as it applies to our businesses? [10:15]
  • How can acknowledging our thoughts and feelings help us tackle the day-to-day stresses in our business? [12:10]
  • What are some of the techniques you use to practice mindfulness every single day? [15:30]
  • Many successful people have a dedicated morning routine or ritual. How can we improve our livelihood and our mindset with a morning routine or ritual? [18:20]mindset

Links

Not ‘selfish’: Women open up about choosing to be child-free:  http://www.today.com/parents/child-free-choice-women-open-about-choosing-not-be-mom-1D80097318

What It Really Feels Like To Be A Child-Free Woman: https://www.huffingtonpost.com/bri-seeley/childfree-woman_b_5672613.html

Downloadable Offer

Free Guided Meditation: meditation.briseeley.com

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google analytics

Episode 97: Optimizing Your Website Using Google Analytics With Brandy Lawson

Brandy Lawson is the founder of FieryFX, a boutique digital agency, and a Chief Online Officer for-hire. Her mission is to help entrepreneurs maximize their impact and success by making the right digital decisions for their business. Brandy’s zone of genius is connecting business goals with marketing & technology strategies. Her superpower is analogies. Sure, it’s not as impressive as teleportation, but it does help clients grasp new concepts faster than a speeding bullet.  Brandy is a mother, a wife, a native of Montana, a current Phoenician, and a co-host of the Northwest Phoenix WordPress meetup. She is also a lover of ridiculous shoes, a captain of her boat on Lake Pleasant, and doesn’t miss an episode of Jeopardy.                                                                                                                                                                                                                                                                        Google Analytics

Biggest Takeaways You Don’t Want To Miss:

  • Brandy started with a pretty unique position in a large company. She was a product director for GoDaddy, she sat between the consumers and the developers. She had to understand the market on multiple levels in order to produce for both interested parties.
  • What is a heat map? It is basically the analytics tool that looks at where people are actually looking on your page. It’s more than just seeing the link that they click on. You can see how far down do they scroll and how long they spend on your sit. Also, it will let you know what are your hot spots on your site. 
  • Jump Consulting has changed so much for the better after seeing the analytics. Looking at the metrics of what is working and what is not. Are you building trust? Measure that! Are you trying to sell items or packages? Then you need to create indicators of trust and what it is people are looking for when they look at your business page.
  • How do you start a conversation with someone that can help you with your analytics? Think of it as a building a house. Each part has a different purpose, just like a home you need an architect, a plumber, an electrician. A website is very much the same. You need the analytical data to back up what you are trying to achieve in your business.
  • It is important to start collecting your data as soon as possible. You don’t even have to understand it at first. But if you are gathering the data, then when you are ready for the next step you will have a base. Once you hire someone or have time to learn, you will already have a place to start.

Google Analytics

Show Highlights:

  • Living at the intersection of Marketing and Technology [1:00]
  • The importance of Google Analytics. Our businesses are online, websites drive business and you need to understand how to make the data work for you. [5:00]
  • Why you need a heat map with on your site. Check out Hot Jar.  [7:00]
  • How does one measure trust? How do you know if people visiting your site trust you as a business?  [10:45]
  • Building your analytics house for your website. [14:30]
  • What is an order taker? And why you need someone who will ask you, “why?” They will add value by understanding your larger technique. [18:00]
  • How to start with improving your website and incorporating Google Analytics on your website. [20:00]

 

Google Analytics

Links:

Check out Brandy Lawson and connect with her online at FieryFX.com

Downloadable Offer:

Check out this great offer! Grab Your FREE Custom Visibility & Conversion Report at https://fieryfx.com/jump

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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blog

Episode 96: Changing The World One Blog At A Time With Leslie Samuel

Leslie Samuel is the creator of the Become A Blogger. He has a passion for education and has taken on the mission of “Changing The World One Blog At A Time”.  In his podcast, Blogging With Leslie, he teaches solid lessons about how to build a blog that will have an impact, in addition to interviewing other successful bloggers who have built successful platforms and turned them into thriving online businesses.  

blog

He founded, and later sold, Interactive Biology, a blog dedicated to making biology fun for students and teachers worldwide. This blog landed him a job as a university professor in a doctoral program. After three years, he left that job to be a full-time blogger. His message is simple – Create Content, Inspire Others and Change The World (while building a solid online business)!

 

Biggest Takeaways You Don’t Want To Miss:

blogs

  • Leslie is an educator and a blogger. He’s constantly feeding his brain. There is so much to gain from being a sponge and soaking up all the knowledge around you. As you take in the information you learn, it is important to share it with others.
  • Make sure to check out Leslie’s Podcast on Become a Blogger named “Facebook Doesn’t Care About You.” Facebook and social media outlets are a business and they are not truly thinking about your family. You have to take the reins on how and when you interact with Facebook.
  • What readers are looking for in blogs: VALUE. Answers to questions, solutions to problems and a lot of times business owners don’t see it from the customer’s perspective. Establish trust and nurture your growing relationship.
  • Create a system that converts a reader from someone gathering information from you to someone who wants to do business with you. Get them on an email list, nurture them with value while introducing your services gradually. You really want them to trust you as a source of information and a reliable service as well.
  • Google analytics can have a huge impact on your blog. Even if you don’t understand it, you need to have it on your blog from the start. It’s free and gives you all types of data on your blog. This data is key in knowing what is working on your pet sitting blogs and your website.

 

Show Highlights:

  • Facebook brought Bella and Leslie together through split screen interview technology [2:30]
  • What is Leslie currently learning? The concept of social media and what it does to our minds. He loves it, but there is a balance you need to find your business, personal life goals, and social media. [5:00]
  • What are the mistakes that you should be afraid of in blogging as a business owner? You get into blogging to promote your business, but it doesn’t have to just be there to promote your business. [7:45]
  • Give your blogs a bigger purpose. Create the right content to help them the best. Use your pet sitting blogs to integrate into your sales process.  [11:00]
  • The elements and structure of writing great pet sitting blogs. Read it, see it, hear it; use all the senses with pictures, written, video and audio resources. But you don’t have to do it all at once! Choose one and run with it first, then start to incorporate the rest as you can. [14:00]

blogs

Links:

 

Downloadable Offer:

Grab this great spreadsheet calendar to make your blogging a breeze at https://www.becomeablogger.com/spreadsheet

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Blogs

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pet sitting employees

Episode 95: Coaching Your Pet Sitting Employees To Success With Niki Ramirez

Today we welcome our friend, Niki Ramirez! She is a Human Resource specialist at HRAnswers.org, who provides full-service HR consultation, compliance support and employee training for small businesses. Their mission is to take care of “HR” so that their clients can focus on their business. Today we’re talking about how to be a coach to your pet sitting employees and why it is so important. 

pet sitting employees

 

Biggest Takeaways You Don’t Want To Miss:

  • We are all natural coaches. But the way that we interact and socialize makes it difficult. Be mindful and focused to practice the skills that are already within us.
  • Coaching is an opportunity to point out what you do well and also offer immediate ways to adjust. It is also  a top opportunity to build relationships and report with our pet sitting employees
  • How often should we be coaching people? We don’t want to be a “mother hen” and we don’t want to go overboard. It is more important to go hard during the introduction time period. When an employee is new you want to coach them more.
  • Counseling vs coaching where do you draw the line? As a leader, you have to send questions ahead of time that guides your thinking. You have to identify that they are going through something but work through it quickly. Let them know you value them and you have a support base for them if needed. But you can’t “counsel” them.
  • Where do you draw the line of counseling or coaching and those personal boundaries? You can’t always get too personal, even though you may want to. You have to have a distinct boundary line
  • Can staff members coach each other? Definitely! In fact, they are a great resource for team building. Find who is doing a wonderful job that will help you grow. Tap into that and help them grow naturally within your company.

 

Show Highlights:

  • What is coaching and why should we coach? We don’t always feel like natural coaches or understand the mindset of how to become an effective coach. It is a way we can change the outcome of the “game” as it progresses. [5:00]
  • What do great coaches do to unlock the best potential of their employees? They often provide a vision for their employees [9:20]
  • Are there different types of coaching? And when should we implement these techniques and why? [13:20]
  • Is there any easy way to say “I’m going to be coaching you?” [15:00]
  • How can you coach stubborn pet sitting employees? We want to boost performance but think about coach vs. discipline. If you coach first, you will probably not have to discipline. But sometimes you have to put them on notice. [19:00]
  • How can you find Niki and tap into her resources? [24:00]

coach

Links

Find and contact Niki for a quick and easy consultation at HRAnswers.org

 

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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content marketing

Episode 94: Creativity & Content Marketing With Chris Marr

We are honored to be talking to the multi-award winning entrepreneur, Chris Marr. He believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.  Chris is the Founder and driving force behind CMA, the UK’s largest membership organization of its time. He is raising the bar for talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing. So, if you’re wanting to learn all about content marketing then make sure to tun into to this special episode of Bella in Your Business. 

                                                                                                                   content marketing                                                                                                                                           

Biggest Takeaways You Don’t Want To Miss:

 

Always be learning and always be growing.

Life is a journey of growth; figuring out who you are and becoming stronger and better. You can’t stop trying to develop your skills or philosophies and beliefs, you have to evolve.

What is content marketing?

Basically, it is a deep understanding of your prospective customers and how they find and use the information to make a buying decision.  When you learn about content marketing, you are learning about how you have to market a business today. It is a set of techniques, skills and understanding of how to attract customers to your business in the new age of technology. Using all your resources available to access consumer behavior. You have to help people find you.

Develop your unique voice and challenge your own education about your own business.

Growth is important, you need to learn more and become an expert. And content marketing has a huge impact on your personal growth. It can be philosophical, strategic and also, very commercial. You have to learn how to implement it correctly to impact you and your business in a positive way.

Is content marketing social media?

No, it is not. Social media can come out after you have your website and business model set up. Create content that you own on your website that generates leads and sales first, then worry about social media marketing. They are not one in the same.

How do you integrate content into the sales process?

It’s being proactive and intentional with your content. Always be listening to what your customers are saying or asking you when you talk with them. Then when someone new contacts you, you can predict what they will say and you can have your answers ready. Or you can send them content as they go through their consideration stage to the purchase stage. It helps customers feel that they are doing it on their own time, but you are still helping to direct them through that journey a little faster.

content marketing

Show Highlights:

 

  • Who was Chris before he started CMA? He has always been a very real and down to earth guy. But if you go back 10 years ago, he started as a manager at University of St. Andrews in Scotland as a straight-laced business-type manager for about a decade. Slowly, he branched out as he discovered himself as a square peg in a round hole. [2:00]

 

  • In order to figure out what your voice is as a business owner, you have to figure out who you are. What do you and your business stand for? This voice connects with your content marketing. [6:00]

 

  • How do different industries use what they have learned about content marketing to find their customer base? It boils down to sales in all industries. And you have to feel confident that it will drive your business forward. [12:00]

 

  • Audio, Video, Written are your three major rich sources of content that will help buyers purchase your products faster. [15:15]

 

  • What is the buyer’s journey? It includes being a stranger contacting, considering and purchasing your product. [18:40]

 

  • Examples of content marketing with videos and emails and how they have been working for Chris and Bella. [22:00]

 

content marketing

Links:

  • Learn all about the CMA Live Conference with tons of amazing speakers that will help you learn more about content marketing at https://cmalive.co.uk/
  • Find out more about Chris and CMA at http://www.cmauk.co.uk
  • Looking to contact Chris directly? He’d love to hear from you! Connect with him on Twitter – @ChrisMarr101 or email him at chris@cmauk.co.uk

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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social media

Episode 93: Navigating Social Media with Mari Smith

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

                                                                                                                                                                                                                                           

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.  
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [2:30]
  • How to FOCUS for success [6:45]
  • Creating meaningful relationships on Facebook [9:50]
  • New business skills that everyone needs [13:10]
  • Benefits of setting up Facebook Groups [15:30]
  • Advice on how to build your online community [23:00]

 

 

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

 

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts: www.marismith.com/fblive

 

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  1. Click this link – Bella In Your Business
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  4. Click on ‘Write a Review
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millennials

Episode 92: How To Successfully Hire Millennials with Teresa Murphey

Teresa Murphey is the founder and President of Hire Ventures, Inc. She loves to help simplify all things HR so that business owners can focus on what they do best! As she says, “I started Hire Ventures in 2001 because I saw a need that so many small growing companies had in terms of hiring and managing their people, but these companies didn’t necessarily need a full-time HR person on staff.”

Hire Ventures started in the high tech, high growth recruiting consulting space but has evolved over the years to cover all things HR & Recruiting.  They love working with small businesses that are passion and purpose driven in what they do.

Teresa is originally from Montana, but now she lives in Atlanta with her husband and her two daughters (sadly, her 13.5-year-old hound dog passed away in January).  

millennials                                                                                                                 

Biggest Takeaways You Don’t Want To Miss:

  • What makes millennials different? It’s a huge generation and millennials are basically the children of the baby boomers and grew up with technology. They have new traits that revolve around that technology. Often millennials are good at multitasking, but they tend to be a little impatient.
  • How does the tech make them different? Human nature makes each generation different. However, millennials grew up with technology and that definitely sets them apart. This generation is more connected socially and grew up with more instant gratification. 
  • Why is it crucial to have set steps for hiring process as a small business owner? A bad hire can distract the entire workplace and lower morale. If you have a streamlined recruiting process then you can often evade those issues. You don’t have to have the exact same questions, but a framework for pre-screening is imperative. Then, you can decide to meet with the person to finalize their eligibility.
  • Should you let them access your social media? Yes! Include them and make them feel like a bigger part of your business. They will engage on a level that connects with them. More that that, it can help you if you’re not as comfortable with Facebook live or social media sharing. When people see employees that are happily engaged with the social media presence, then possible employees and clients will get a better idea of how awesome of a company you have.

 

Show Highlights:

  • What is a millennial? [1:50]  Born early 80’s and early 2000’s and they can range in age anywhere from 14-37, quite a big range. For the most part, they grew up with technology that increased every year. 
  • How is it different when you are recruiting a millennial? [5:30]  If you have a strong recruiting process, then you’ll be effective no matter what you do. However, millennials don’t like to wait and like to know immediately if they have the job and that’s why you see a lot more applicants and faster turnover in letting prospective employees. They want to know right away if they have a chance for this position before moving on to the next. 
  • What can you do to help keep the newer generation happy in the workplace? [10:00] They are much more socially connected and they like to have a purpose and feel important. The need for attention can be seen as a negative, but it isn’t always that way. It can open up ways of communication. Millennials have grown up in a time where they want to be a part of something “bigger than themselves.” 
  • Motivating your staff [13:40] If we relate ourselves to the millennials, needing to be tech savvy and having constant feedback or recognition. It doesn’t have to be money, it can be little things like appreciation activities. It can be as small as a monthly lunch or awards for different things.
  • Applicant Tracking Program [17:00] This helps you find your employment brand. You can easily implement them to help create a careers page for you and brings tons of benefits.
  • Some resources that you could use [21:00] We don’t like to sell things on our podcasts, but here are some really great resources that you need to check out.

 

Tweetables:

 

Links:

Check out the blog at https://hireventures.com/2018/02/07/how-not-to-hire-a-millennial/

 

Downloadable Offer:

We have two deals that work together!  Our ATS partner Jazz HR (rated the #1 most user friendly applicant tracking system) offers three different plans to meet the needs of every size organization, starting at $39/month and going up to $309 per month for a more robust enterprise system.  We are offering a discount on the full implementation any of the Jazz HR Plans for a flat $99 per implementation!

Additionally, for anyone that signs up through our link, we can offer them a saving of $20/month on the Jazz Plus plan and throw in free support ($29 per month value).  That means they can receive a full Applicant Tracking System, which is typically $199/month, at a discount of $179/month and free email/chat/phone support. It’s the best deal I’ve seen and I’m pretty excited to be sharing it with your audience!

Visit the website and click Anniversary Offer for more details. https://hireventures.com/anniversary/

 

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Play

Episode 91: Becoming Known In Your Community With Mark Schaefer

Talking to Mark Schaefer is always an inspiration. Not only does he have advanced degrees in marketing and organization, he is the author of five best-selling books and a professor at Rutgers. You can find his books are even being used as textbooks. And he’s so approachable and humble. Today we are getting to know all about his new book Known and soak up all the knowledge he has to offer.  So, how do you raise awareness in your community about your business? Mark has the answers and we’re ready to listen! 

Community

Biggest Takeaways You Don’t Want To Miss:

  • How do you go about building a connection with the community?  You have to have a permanent and sustainable advantage in your community as a company. And it’s not about being a huge influencer, it’s more about having a presence as well as an authority to give your business a real chance. Ultimately you want to show your community why your business matter.
  • Is there a right way or wrong way to create an online presence? How do you get started becoming known in your community online? If you want to have a business you have to have a plan, you can not just have a passion. There is no set way, podcast or blog that will undoubtedly lead you to success. However, you do have to have some kind of content. If you’re not having fun, your audience will know, so find a way to express your passion. People will gravitate towards you if you show excitement.
  • What’s the best social media to use? It’s great that in our society that we have so many mediums in order to get your business out there. Previously, you had only had print, now there are tons of options. It’s not true that you have to be in all mediums. All you have to do is pick one content source and focus on that. In short, pick the one that you that brings you joy. Have a 30-month mindset before you even think about giving up.

Show Highlights:

  • What is the difference between being well known and being a celebrity? [2:00]
  • How to create a plan for getting your business known in your community [5:30]
  • What is needed to really become known? [10:00]
  • Mark’s personal branding notebook and how it helps [14:30]

Tweetables:

Links:

Make sure to check out the brand new revised edition of Known on Amazon today!

Find out more about Mark Schaefer at his website BusinessesGrow.com. Here you can tap into his knowledge through his blogs, books, and social media connections!

Share The Show:

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Play
taxes

Episode 90: Questions To Ask Your CPA & Tracking Expenses for Tax Time

It’s that time of year again. Something we all have to do, but none of us like it. That’s right, it’s TAX TIME. And that’s why today we are welcoming Jake Randall, the CEO of Taxbot. Taxbot is a mobile app that focuses on automating your expense and mileage tracking and staying IRS compliant. This is something we all need to know since we all deal with taxes. There is an easier way to keep track of your business and new laws you need to know about. Listen in for all the details! 

taxes

Biggest Takeaways You Don’t Want To Miss:

  • How has the structure of the tax system changed for small business and solo-preneurs? A lot of the news on corporate tax doesn’t apply to us, we’re mostly just small businesses. The biggest change for us is a new bonus deduction. You get to take your income and multiply by 20% and you get that back. For example, if you make $50,000 in a year you can multiply that by 20% which gives you $10,000 as a deduction. Plus, all rates have mostly gone down, which is great for all small businesses.
  • Have there been any changes that aren’t so good for small business owners? Overall the new tax laws are great, but the entertainment deduction isn’t the best for us. You can’t deduct certain entertainment events. You can still deduct meals, but if you’re taking your clients out for just entertainment activities they may not qualify.
  • What are the chances of being audited? They are actually pretty low in any given year. But what you don’t realize that it can compound. You have a chance every year. Mathematically, if you’re in business for about 20 years then you have a 1 in 3 chance of being audited. This increases as you grow, if you make about mid-six figures then you’re more likely going to be a target for auditing.
  • How can Taxbot help you with keeping track of mileage and receipts? The app can automatically track your trip. It knows when you start driving and you can then easily track your work miles. Plus, it will match up your bank transactions with business expenses. It will prompt you about certain transactions, ask you details about them (for example, with whom were you meeting and what was the topic?) then you can confirm them in your Taxbot. It makes all the headache of keeping track of these minor details so much easier.

Show Highlights:

  • Don’t miss out on the new 20% bonus deduction for small businesses [2:30]
  • The difference between expenses and deductions [8:00]
  • What you need to know about the possibility of being audited [9:20]
  • How did Taxbot get started? [14:30]
  • What you can do to learn more about taxes and how to drive your own tax conversation with knowledge [22:00]

Tweetables:

Links:

Learn more about the benefits of Taxbot and connect with Jake Randall at Taxbot.com

Also, don’t miss some great educational information and video’s on the Taxbot Mileage and Expense Tracker on Facebook!

Downloadable Offer:

Jake is offering a 14 day trial for Taxbot. You can watch the magic happen for yourself and get the most out of your taxes.  Simply go to taxbot.com/bella to get start your trial today. Also, get a risk free 50% off of Taxbot’s educational tax course when you sign up. Plus you can bundle them for even more 

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Facebook Advertising

Episode 89: Optimizing Your Facebook Advertising With Robert Vance

Want to learn how to do Facebook advertising to it’s fullest it potential? Join my guest Robert Vance and I to learn all about it!

Robert is a husband, father, author and business owner. He spent the first part of his life saving lives as a Fireman, Paramedic and a Police officer. Robert now helps businesses succeed using the internet and marketing automation to grow and expand their business giving them more free time to do the things they love and have the resources to do them.

He got involved with the internet in 1997 when he built his first website and has been marketing on the internet in one form or the other since then. Robert has been working with Adwords since 2003 and with Youtube since 2008.

Furthermore, he has created several successful funnels for clients that create exponential ROI. In 2015, he became an Infusionsoft certified consultant to further help his clients. And he has been using Infusionsoft to run his business since 2009. Robert is an expert in setting up sales funnels and making sure you can get those that do not sign up or become customers the first time back to your site so you have a better chance to convert them.

Facebook Advertising

Biggest Takeaways You Don’t Want To Miss:

  • How to get the bang for your buck in Facebook marketing ads. Retargeting is very similar to seeing ads for something you searched for on Amazon pop up on other sites. Basically, Amazon is retargeting their ad to find the same customers over and over again. 
  • Why does retargeting work? The more times your content is seen by a potential client or customer the more likely it is that they will click on your advertisement. In fact, you can use both Facebook advertising and Google advertisements to retarget to each other and Google to retarget elsewhere. For this reason, it is best to have a combination, then you are getting retargeted twice and there’s is an increased chance they will interact. It takes an average of 7-14 touches before someone makes a decision to interact.
  • Understanding your target market is imperative. For the most part, you need to identify your demographic area. Also, you need to find the most profitable area and the most profitable customers to target. Then, make sure you have one specific redirect page, not your homepage. Your homepage can be very distracting. Create a page that only requires one action (ex: fill out a form) for the most interaction.
  • What does all this data tell me? Ultimately, all of the data thrown at from Facebook advertising us can be confusing. That’s why hiring someone to help you with your marketing may be the right choice to be more lethal in your Facebook ads. Yet, you need to have a certain mindset to make the relationship work. In addition, as a business owner, you will have to help bring information to the table to help deceiver the data. 
  • Personal connections matter. Make sure to have immediate interaction with someone once they fill out any form on your website. Use bots, but don’t solely rely on them. All in all, they can be a tool for instant gratification, however, you need to follow up personally with them as soon as possible.

Show Highlights:

  • What is retargeting and how does it help my business?[1:40]
  • Are there certain elements needed to retarget to the right customer? [4:30]
  • The type of information can we learn from our Facebook advertising that can help us learn about our customers? [7:00]
  • How can a dog walking company attract an audience in their community? [9:50]
  • The benefits of working with a person like Robert and what you need to know about creating successful ads. [14:15]
  • What is the bigger funnel? [16:30]
  • A quick success story from Robert and how you can apply it to your business. [19:30]

Tweetables:

Links:

Connect with Robert Vance online! Visit his website at https://www.nitrogomarketing.com

Downloadable Offer:

Visit the website and request a consultation from the link on the website to find out how Robert can help you.
Go to https://www.nitrogomarketing.com and fill out the form!

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Play
blogging basics

Episode 88: Blogging Basics with Award-Winning Blogger Mike Allton

We are talking with Mike Allton, the award-winning blogger, speaker and author at The Social Media Hat in St. Louis. Mike works with bloggers and businesses to help them leverage every aspect of content marketing. He has tons of knowledge and a website full of resources that you need. Together we talk about everything you need to know about blogging basics. 

blogging basics                                                                                                                                                                                               

Biggest Takeaways You Don’t Want To Miss:

How do you come up with new and relevant topics?

The key is what NOT to write about. You need to write for a business and not from a personal perspective. If you’re doing a personal blog it’s fine to talk about things such as your dog Spot and what you had for dinner. However, when blogging for your business it needs to need to be useful. The content has to answer questions. Whenever you can keep track of your own questions and those will make the best blogs for your business.

Do you need more blogs or better content?

If you have genuinely good and evergreen content, you don’t have to blog 5 times a week. If your posts are great for your audience, for example, a list of all the dog parks in your area, you will get hits on that posts for months. And you also hit a target customer, a dog owner, and they may end up using your pet sitting or dog walking services.

How much should you post?

As a small business owner, you don’t have to have a set schedule. Honestly, most people won’t be sitting waiting for your next post. If you miss a post or only post sporadically it’s okay. Nevertheless, if you post good quality posts often, you will see an increase in business. It won’t go fast, but after several months you will see an impact. Equally important consistent and quality posts do help.

How long should blogs be?

In general, an average post should be between 750-1250 words. It should introduce a topic, discuss it with bullet points and have a closing. In other words, blogging basics are much just like the five-paragraph format that we learned in school. “Cheater posts” are really short and don’t take that long to write, typically about 250-500 words. They are short, sweet and easy to post. However, they can not be considered the optimal quality content that won’t show up that highly in search results. However, it does help to add to the value of your blog. In contrast is what Mike calls, “Pillar Posts” and they are Google search goal. Additionally, these posts are huge magnets for local search traffic and start at about 1250 words. Furthermore, these posts have a huge amount of content and take quite a while to create, but are well worth it.

Show Highlights:

  • The start of Mike’s blogging adventure, he loved writing and using social media. Yet, he struggled with finding the right content to draw in clients, but he was able to figure out exactly what to do. [1:20]
  • You can define blogs by “shelf-life.” Some blog topics will only be relevant for a short amount of time, while others are “evergreen,” meaning their content will be relevant for years. [3:40]
  • Pet sitters and dog walkers have a unique advantage for posts. You can write about “The Best Dog Walking Trails [in your city] and that gives you a huge advantage on your blog content. [8:00]
  • How creating content helps draw business. Specifically, your business will benefit from creating quality posts consistently. While it will take time, but end up drawing traffic, leads and eventually customers to your business. In the same ways, the more you blog quality posts, the faster you will see results. After approximately 50 pieces of content created, that’s when you can see exponential growth.  [11:50]
  • Blogging basics and the anatomy of a blog. Plus, how long should a quality post be?  [16:00]
  • What is a “Pillar Post” and why do you need them on your blog? [20:00]
  • Overall, suggestions for those of you who don’t like to write. First, try and practice writing. As a matter of fact, you may not like only because you think you’re not good at it. It could be that you just need practice it to get better at it. And if you truly do not like to write you can try video! [22:00]

Tweetables:

Links:

Find Mike Allton online at https://www.TheSocialMediaHat.com

Downloadable Offer:

Free copy of the book, “How To Start A Blog: The Ultimate Guide” to ensure that all your blogging basics are in place and your blog is headed in the right direction. Mike has been working on this book for a little over a year. He wanted to create an initial book to help us with everything we want to know about starting a blog, domains, WordPress, hosting and everything in between.

Get your FREE copy at www.TheSocialMediaHat.com/how-to-start-a-blog

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workmans compensation

Episode 87: The Importance of Workers’ Compensation with Mark Shaver

Today we talk to Mark Shaver, the owner of Buckhead Paws outside of Atlanta, GA about the importance of workers’ compensation. workers compensation

 

Biggest Takeaways You Don’t Want To Miss:

  • What is Workers’ Compensation? Basically, it is a way to help protect yourself and your employees in case of an accident. There is no coverage for independent contractors. However, when you have employees they qualify for WC which will help cover lost wages and help pay for medical bills.
  • One accident could easily total over $60,000. This can multiply quickly if lawsuits come into play. It’s better to play it safe and have coverage for accidents.
  • Pet sitters that work with a business that is covered under Workers’ Compensation have a special peace of mind. In case of an accident, they can take time to heal without having to worry about missing work and bills piling up. When you are an independent contractor, you may not be covered in ways that you should be in a similar situation.
  • You have to understand the magnitude of what can happen if you get sued. And there is so much more comfort in knowing that your business and everything that you have worked for will not be taken away by an accident.

workers' compensation

Show Highlights:

  • Why Workers’ Compensation is important and how accidents happen [2:00]
  • The story that made Bella stunned and speechless. Accidents happen and this is why you need coverage for your business. Some accidents are horrifying, like this terrible tale of a sitter impaled on a fence. [5:45]
  • How close to home it hit for Mark and his staff [14:00]
  • Why you should take a good risk assessment in your business and the peace you get from being covered. [21:00]

Tweetables:

Links:

If you want to learn more about making the big switch from independent contractors to employees, the Employee Quick Start Program, will tell you all that you need.

 

Or, if you want a free download of the 6 steps you need to take to switch from independent contractors to employees you can download your free infographic here

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More About Mark:

Mark is the very proud parent of three adult children. Also, Mark is a member of Pet Sitters, International; the Georgia Network of Professional Pet Sitters; and The Buckhead Business Association. Not to mention, Mark is also certified in Pet First Aid. Pets have been a part of Mark’s life since he was born. Over the years, Mark has shared his life with quite a collection of critters, including dogs, cats, tropical fish, rats (the pet kind!), lizards, and even a couple chinchillas. His business, Buckhead Paws, was started by a young woman who had a small sole proprietor pet sitting business. To begin with, she started sitting for a friend which extended to a small circle of others.  However, soon her life headed in a different direction. Her family was growing and they were moving out of the area. Eventually, friends of friends introduced Mark with this young woman and they struck up a “handshake” agreement for him to take over her small business After some time Mark grew the business and ended up buying it from her and growing it into the Buckhead Paws we know today.

Play
Facebook Live

Episode 86: Facebook Live Confidence With Molly Mahoney

Known across the net as The Prepared Performer, Molly Mahoney is a master at helping entrepreneurs, artists, and direct sales professionals up their visibility and online presence by helping them leverage all of the newest and most powerful features that Facebook has to offer.

From attracting customers to your Facebook business page, understanding how to run highly converting Facebook ads, host Facebook Live broadcasts, and how to create Facebook Messenger bots that serve more of your perfect clients and customers in a uniquely authentic way.                                                                                 

    Facebook Live                                                                                                                                                                

Biggest Takeaways About Facebook Live That You Don’t Want To Miss:

  • Molly started as a professional performer in Chitty Chitty Bang Bang with nine dogs running across the stage. While on tour, she got engaged and then decided to make a change, so she moved and started a vocal coaching business. But with a growing family and business, she had to learn how to leverage her time in different ways to help more people.
  • How do you deal with the fear of Facebook live? They key is you don’t get over it, you just do it  (#DoitScared). It’s good to be honest about it. Even Broadways performers can feel the fear, but they do it scared. You have to focus on what makes you uniquely awesome and go with it.
  • SAAVE: Skill Set, Appearance, Activities that you love, Values, Eating (the things you like to eat).
  • You have to go with the flow when you go online live. There is a natural flow that you can’t fight. In fact, it is much better to go with the flow and not feel that you have to follow a script too closely. The ability to go with it shows your audience you are human and you can go with the flow, that you are just like them. If you’re too perfect, it’s intimidating.  
  • The prepared performance also works for sales in your company. Sometimes you don’t know what to say when a client calls, but being prepared with loose scripts will help you cope with unexpected calls and making sales.
  • Always try to find the positive. Online services will change, there will be unexpected bumps in live broadcasts and in life in general. It’s important to always find the positive in what is perceived to be negative.

Show Highlights:

  • How Molly’s first online class, Prepared Performer Profits, turned into an amazing lesson that helped her find her path.[3:00]
  • How to use and be comfortable with Facebook live to welcome in clients [5:35]
  • “The Quesadilla of Awesome” [12:15]
  • The prep-work you need to seem perfectly imperfect as a prepared performer. [15:30]
  • How can you adapt to changes online and use them to your advantage? How can you make a negative into a positive? [20:20]

Tweetables:

Links:

Find Molly on her website:

And make sure follow Molly on Social Media:

Downloadable Offer:

Has anything in this Podcast excited and inspired you? Check out these fantastic offers from Molly and the Prepared Performer!

  • Create more human interactions for your business by learning how to automate your Facebook messenger business page.
  • Molly Bot: FREE ACCESS to Molly’s next LIVE Video Masterclass.
  • Get a FREE Bot Case Study: How you can reach 1 MILLION organically!
  • Access to the Facebook group, Elevate Your Awesome.

Head to www.ThePreparedPerformer.com/bella  and get all the goodies!

Share The Show:

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  1. Click this link – Bella In Your Business
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Play
join a mastermind

Episode 85: What Should I Know Before Joining A Mastermind?

Bella has flipped the script on the Podcast today and is bringing you a one on one look at the hype and hive of becoming a part of a Mastermind. Are they a right fit for your personality and business? Bella breaks down the power and the responsibility of joining a mastermind.      

join a mastermind

                                                                                                                                                                                                                                            

Biggest Takeaways You Don’t Want To Miss:

  • What is a Mastermind? The popularity of Masterminds have been on the rise and they can help your business, but exactly what are they? Basically, a Mastermind is a group of people that have come together collectively to help one another. The difference of opinions, resources and experiences are shared in an environment where people strive to better their lives and businesses.
  • What Masterminds ARE NOT. It is important to understand exactly what they are before you join one. They are not coaching groups. There is “group thinking” but not direct teaching or coaching. You have to be accountable for your own learning from the lessons of others journeys. It’s not a place to vent. They solve problems, but it is not a place for complaints without solutions.
  • Examples of what makes up a great group. Great Masterminds are all about being laser focused. These groups directly set out to achieve specific goals. What’s more is that they are primarily member driven. All members put their minds together to help each other stay on target. Also, leadership really does matter. A great leader will help keep the topics flowing with knowledge and authority.
  • Look for a new series all about Masterminds, coming to our blog and Facebook page. A place full of accountability partners, challenges, comradery, and tons of mutual support for growth.

Show Highlights:

  • Why would someone join a Mastermind? [2:15]
  • What it takes to be in a Mastermind [6:45]
  • Investments separate groups [10:45]
  • They aren’t just trying to sell you something [12:30]
  • Learn more about Jump Consulting Masterminds for pet sitting and dog walking [13:00]

Tweetables:

Links:

Visit JumpConsulting.net/jump-mastermind to find out more!

Stay tuned to our Jump Consulting Facebook page for more to come on the in and outs of Masterminds!

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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  4. Click on ‘Write a Review’
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Nutrition

Episode 84: How Self-Care Can Help Your Business THRIVE With Bonnie Roill

Bonnie Roill is a “Lifestyle Architect.” Her boutique private practice, B3 Nutrition,  specializes in helping women develop their customized blueprint for eating, moving, and daily habits that create a “livable and health-generating lifestyle.” Bonnie’s background includes a practicing Registered Dietitian Nutritionist for over 35 years along with accreditation as a Hormone Support Coach, a certified Health & Wellness Coach and Personal Trainer.  Her mission is to teach women how they can impact their health destiny through their food, focus, and feet.  Her vision is a world where women have the resources to control their health destiny no matter their age or where they live on the planet.

 

Nutrition

Biggest Takeaways You Don’t Want To Miss:

  • The number one thing people don’t understand is how to fuel their body properly. You have to fuel your body to have energy. If you don’t, you will have an insulin rollercoaster which gives you a drop and results in cravings. People need to eat in the morning to start the engine then properly fuel throughout the day.
  • The lunchtime let down will definitely affect how you feel later in the day. Your bio-individuality (your unique situation and genetics) does play a factor, so sometimes you may still feel sluggish no matter how healthy you eat. However, you shouldn’t feel like you need a nap every afternoon. Your circadian clock can work against you. Natural sunlight helps serotonin which is a natural pick-me-up.

  • What should you eat and drink? The best food is fiber containing carbs such as root vegetables like carrots and beets. Fiber slows down digestion which helps regulate your blood sugar. And don’t forget your protein for energy and a small amount healthy fat (ex: avocado). We also need water, lots of water! Often hunger is mistaken as thirst. A cold glass of water can energize you and also increase your metabolism.
  • Does dog walking count as exercising? One problem is that you don’t get your heart rate up to the level you need, but the fact that you’re getting out and about is very helpful. You can easily be meeting the minimal requirement for exercise. But if you are trying to lose weight you will probably need an extra boost of exercise to go along with the walking. Resistance training is a great way to amp up exercise for weight loss.
  • Women often don’t realize their obstacles that are often anchored in our habits. Medical history, eating habits, medications and thought processes are all the root of figuring out what is stopping you from feeling your best and bringing your best to your business.


Show Highlights:

  • How hormones and age can affect women’s daily performance and business [2:30]
  • The importance of and how to alter your circadian rhythm [6:45]
  • How much water you need and the benefits you get from it [10:30]
  • The benefits and drawbacks of claiming dog walking as exercise [16:00]
  • Exactly what is B3 Nutrition? [19:40]
  • How self-care makes you strong for your business as well as the people in your life [22:00]

Tweetables:

Links:

Find out more about Bonnie Roill and the B3 Nutrition by visiting:

https://www.B3Nutrition.com

Downloadable Offer:

Sign up for the session at www.B3Nutrition.com under the header Free Consultation. It takes about 30 minutes. Share my free breakthrough session “Eat Clean(er)*Feel Great* Look Awesome, including my Hormone Profile Self-Assessment checklist.

Also, sign up for FREE 5 Strategies for Success Slimming.

Join me for my Free 7 Day Healthy Habits for Happy Hormones challenge at  www.B3Nutrition.com and select the header “Healthy Habits Challenge.”

 

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  4. Click on ‘Write a Review’Jump Consulting Mastermind
Play
mompreneur grouth

Episode 83: Balancing Business & Family With Mompreuner Katie Westerfield

mompreneur

Joining us today on Bella in Your Business is Katie Westerfield of Homeward Bound Pet Care out of Historic Centerville, Ohio. She is an entrepreneur (and mompreneur) in the Pet Industry. She is well versed in juggling life and business ownership as a mother of four and wife. In this episode, Bella and Katie discuss the struggles she has faced and how she became a success while managing to raise a family and be a superstar mother!

Biggest Takeaways You Don’t Want To Miss:

  • The moment you realize you need a staff is when you are turning clients down. They will always find someone who will be able to fit their needs if you can’t. That is when you need to grow to a point where you can hire someone to fill in the gaps.
  • Knowing how to hire and retain staff is key to success. You need to fully invest in them as a person, support them individually and in the workplace. Motivate them to do the job, coach them instead of harping or nagging. You want them to feel like they can come to you. You don’t want to always be a slave to your phone, but you don’t want to miss clients and hurt business. That’s why you need a reliable management team to pass along some of the responsibilities.
  • Being open to change is important to growth. It’s a privilege to be able to have a staff and it can be scary to grow, but it is extremely important. A staff is not a burden, but a great asset to your business. Your business will never grow unless you can delegate your workload. 
  • Don’t forget to separate your emotions from your business. You have to know when to move on from things that aren’t working, regardless of how much time you’ve spent on it. Always keep in mind where you want to go and continue to move towards it. Do not lose your positive mindset no matter setbacks or naysayers, just go for it. If you fully believe you will succeed, you will.
  • You want to have options, you don’t want to have all your eggs in one basket. That’s why you need to have more than one person that you rely on to help out. You could have one bad egg hold your business hostage. You may have to fire someone who is not a good fit, or you may have a worker or their child may fall ill. That’s why you need to have more than one option. You never want to have your hands tied in a situation because a staff member didn’t work out or is unavailable.
  • Show your staff you appreciate them. It’s easy, a simple text message if you know they are upset. A little gift for special occasions like wedding anniversaries, their kid’s events, or birthdays. You need to be able to separate a barrier between staff and friendship, but still, let them know your door is open and you are there for them. Knowing that someone cares goes a long way in helping them succeed.

Show Highlights:

  • The benefits and drawbacks of running a business from home with children [4:45]
  • Struggles of hiring and retaining staff [7:20]
  • Delegating your responsibilities to your staff [8:40]
  • Being open to change [14:30]
  • How mindset plays a big role in growth [17:30]
  • The business success and the importance of having a staff [20:00]
  • Ideas to reward your staff and show them that you care [22:30]

Tweetables:

Links:

Get to know Katie and the Homeward Bound Pet Care team!

Find them on the web at HWBPetCare.com

Follow Homeward Bound Pet Care on Facebook!

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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small business coaching success

Episode 82: Scaling Your Business Into A Well-Oiled Machine With Randa Clark

Today’s Podcast features the inspiring Mompreneur, Randa Clark, from Tailchasers Pet Heroes Inc. Randa started Tail Chasers Pet Heroes Inc. in 2004 with the mission to help people discover, develop, and nurture the human and animal bond with their pets. She offers dog walking, pet sitting, dog training, and pet first aid classes to pets and their families in the northwest suburbs of Chicago. Tailchasers Pet Heroes Inc. received the Super Service Award from Angie’s List in 2016 as well as the People Love Us On Yelp Award.

In this episode, Randa and Bella discussed some of the strategies that Randa used to turn her pet sitting company into a pet business empire. Do you struggle with multitasking, being a control freak, or successfully balancing the business between you or your spouse? Then this episode is for you! 

Success

Biggest Takeaways You Don’t Want To Miss:

Instead of devoting your entire life to the business, make your business fit into YOUR life. Scheduling business operations around your day-to-day tasks like picking up the kids from school or spending time with family will help you find that work-life balance that all business owners so desperately need. Also, be sure to give yourself some time each day to work on advancing the business to the next level. It’s easy to get caught up in all of the pet sits and dog walks, but ensuring you’re taking strides in your business instead of running in place is crucial to success.

An office manager is NOT going to be exactly like you – and that’s okay! An office manager is a person that is going to allow you to really grow and scale your business so much more than you’re able to if you continue to do day-to-day operations yourself. At the end of the day, there are qualified people out there that can answer the phone and answer emails just as good as you do – you just have to find them (and give them the tools to succeed!). Empowering and valuing your office managers to make them feel needed is what will allow them to be successful in their role.

A fact-based mindset is a key tool that will help you deal with crises and emergencies that inevitably arise in any pet sitting company. Taking the emotions out of your response and deciding what you can do to mitigate the situation factually will allow you to make the best decisions for your client. In other words, you can’t change the past, but you CAN change your response to it!

The more time you can spend out of the field, the more time you can spend advancing your business. Randa’s advice? Build up a route of clients, and then hand it off to an employee! The more you do this, the more income you’ll have on hand, and the less time you’ll have to spend in the field. The goal is to have the client’s alliance with the COMPANY and not to the DOG WALKER.

Show Highlights

  • How Randa learned to multitask to get work done quickly [2:30]
  • Evolving your business and focus; Pet Sitting Vs. Dog Walking only [3:15]
  • Decision making for a better business [7:00]
  • The Good and the Bad of Hiring an Office Manager [10:45]
  • How to let go of control [15:00]
  • Managing a business with your spouse [16:15]
  • Separating yourself from the field for success [19:00]

Tweetables

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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photography copyright

Episode 81: Using Photography To Make Your Business Shine With Crystal Hollman

crystal clear photographyToday’s episode features Crystal Hollman, owner of Crystal Clear Photography AZ. Bella and Crystal discuss the importance of photography, graphics and visual appeal to websites and blogs.

Show Highlights:

  • Where do you use styled stock photos and why? [5:45]
  • Key things you need to do when shooting your own photos. [9:35]
  • Advantages of hiring a professional for your business images [12:45]
  • What should we look for in photographers? [18:45]
  • The importance of copyrights and business release of your images [20:00]

Tweetables

Special Offer

We’ve got two awesome things for our listeners! Run over and grab free 5 styled images at Crystal Clear Photography AZ. Or, if you’re ready to take your business images to the next level, sign up for a custom styled image shoot for your brand and receive $25 off. Make sure to give me the referral code – BellaPodcast – to claim the $25 off when booking your session.

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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orion survey

Episode 80: How The Orion Survey Can Make Hiring EASY With Bill Gelderman

Bella welcomes guest, Bill Gelderman, the President of the Steering Group. He not only founded The Steering Group in 1995, he is also a Certified Professional Behavioral and Values Analyst, a Certified Attribute Index Analyst. He also has certifications in the renowned TriMetrix and DNA Systems. Find out more about Bill on his website www.thesteeringgroup.com

Show Highlights

hiring process

  • What is the ORION Survey and why should all pet sitters use it for hiring? [3:30]
  • How ACCURATE is the Orion survey about potential hires? [6:00]
  • What is the best way for pet sitters to use the Orion tool? [11:00]
  • What does the REPORT look like from an applicant’s survey and how can business owners interpret it? [12:45]
  • How can pet sitters use the Orion survey as a MARKETING TOOL? [18:45]

Tweetables

Special Offer

As a gift to our audience, Bill will offer $50 OFF the Orion enrollment fee for anyone signing up before April 30th if they mention Bella. Don’t delay!

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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website optimization

Episode 79: Website Creation & Optimization With Erika Godwin

Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.

pet sitter website optimization

Show Highlights:

  • What is the difference between an HTTP & HTTPS backup? [3:30]
  • Why do business owners need a virtual webmaster to help keep their sites up to date? [6:25]
  • How do plugins, speed/performance, and SEO all affect each other? [11:45]
  • Is it true that Google won’t show my website if my mobile website isn’t up to date? [13:00]
  • Are branded emails a thing of the past or an up-and-coming trend? [16:00]
  • What are the biggest mistakes pet sitters make on their websites and social media? [18:00]

Tweetables:

Downloadable Offer:

Erika is offering websites to pet sitters for 93% off what it would normally cost. This $5,000 website is only $350 and will include all your own copy and logo. It is a crazy deal that has never been done in the industry. Link goo.gl/ahGBGZ

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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video marketing

Episode 78: Video Creation To Aid Your Sales Process With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled. He believes in shared creativity. He believes in the power of defining your why. He shares this message through the creative process of making videos!

email marketing

David Feinman – Viral Ideas Marketing

Learn more about Dave at his website: http://viralideasmarketing.com

Show Highlights:

  • How can you embed videos into your emails? [5:25]
  • What kind of camera and equipment do I need to make videos? [7:40]
  • What do you need to look for before hiring a freelancer or agency to help you with video production? [10:50]
  • What do pet sitters need to include in their videos & what does the anatomy of a successful video look like? [12:45]
  • What are the three stages of clientele that builds pet sitting and dog walking sales funnels? [16:45]
  • Biggest mistakes companies make when creating videos [20:00]
  • What are the best ways business owners can market their videos on social media? [21:40]

Links Mentioned:

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pet sitting mistakes

Episode 77: Competition & Consistency With Kate McQuillan

This week on Bella In Your Business, Bella sits down with long-time friend, Kate McQuillan to discuss how she started and grew her website, www.PetBusinessOwners.com.  They discuss Kate’s story of how she scaled her successful coaching business, and how it can be applied to pet sitting business owners.pet business owner

Bella & Kate tackle a number of topics including:

  • Competition – Why you should or should not care
  • How Kate started her business and builded it
  • The important elements to growing and scaling a business
  • Biggest mistakes pet sitting and dog walking business owners make when starting up
  • How consistency led to a business EXPLOSION!

Kate McQuillan is the owner of Pet Sitters Ireland, which she has operated since 2010. She currently attracts 15,000 visitors per month to her website, where 70% of which comes from her blogs that she writes on a weekly basis. Kate has over 32,000 Facebook Fans, which have all come from the content she shares and the way she engages with her fans.

 

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client follow up importance follow up

Episode 76: The Importance Of Client Follow Up With Celeste Walmsley

Celeste Walmsley from Modern Marketing Advantage is an expert in social media marketing specializing on Facebook to get you in touch with new clients, keep you in touch with your old, and keep you top of mind.  She helps solopreneurs, ages 40-65+ harness the power of marketing, on a small budget, to grow their businesses successfully.

Client Follow Up:

Do you ever have questions for a client, or potential client, but are nervous about doing a client follow up? Or, do you feel like you are trying to hard to “sell” to a client? Celeste Walmsley, an expert in social media marketing, understands, which is why Bella sat down with her to discuss the ins and outs of follow up.

Here Is What We Talk About:

client follow up

Celeste & Bella explore all aspects of following up including:

  • How often should pet sitters follow up?
  • What should pet sitting business owners say when following up?
  • How can they sound like they’re not “selling”?
  • What effects will a business owner experience when they follow up?
  • How can pet sitters effectively collect information during consultations to set themselves up for successful follow up?

Special Gift:

As a special gift to our audience, Celeste is offering $50 off her Follow Up Kit.
Email Bella to claim this deal!

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problem solver pet sitting

Episode 75: Order Taker To Problem Solver With Aaron Pierson

“Worry less about the impressions your brand will get, worry more about the impression it will leave.”Aaron Pierson

 

On this episode of Bella In Your Business, Bella and Aaron Pierson, International Branding Consultant, sit down to discuss how he went from an order taker to a problem solver. Bella & Aaron discuss important topics such as:

pet business problem solver

Aaron Pierson

  • How often business owners should be asking questions versus talking to clients.
  • Why pet sitting and dog walking business owners need to disrupt in their local communities and online, and HOW they can accomplish this.
  • When pet sitting and dog walking business owners need to modify their pricing model
  • Pains, gains, and solutions!

Aaron Pierson is also a Best Selling Author and Digital Strategy Director/Founder at Vitals Agency. Learn more about him at his website, www.vitals.agency, where he offers free resources as well as his podcast and his book.

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web developer social media

Episode 74: Web Development & Social Media With Ian Anderson Gray

In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.

Here is what they chat about:

 

  • Biggest misconceptions about social media
  • The worst mistakes business owners make on Facebook & Instagram
  • Tips for maximizing your presence on Facebook, Instagram, and live video
  • Differences between web developers and web designers
  • What business owners should look for in a web developer

    social media

    Ian Anderson Gray – Seriously Social

 

Who Is Ian?


Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Special Gift:

As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/

 

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Episode 73: Say YES To LESS With Joy Evanns

As business owners, sometimes it’s hard to remember to block out free time for ourselves and just RELAX. To figure out how to solve this problem, I sat down with Joy Evanns, the “Say No Like A Pro” mentor. Joy Evanns is the author of Saying YES to LESS.  A recovering perfectionist, Joy travels the world to support high achieving women who are tired of feeling drained and spread too thin. She helps them discover where to find time for long vacations, guilt-free lazy afternoons, and quality time with their families.  By learning to set boundaries and say YES to LESS in her own life and in her former career as a graphic designer for clients such as Nike & Adidas, she eliminated resent from her relationships, increased her income, and healed chronic asthma and back pain.  She is an award-winning author and her second book, Achieve MORE by saying YES to LESS, is due out November, 2017. boundaries

Listen in as Joy & Bella delve into how business owners can carve out more free time for themselves by discussing:

  • What it means to say YES to LESS & NO like a PRO
  • The importance of setting boundaries, and how you can stick to them
  • How business owners can take vacations and not feel guilty!

Get your free gift From Joy: “5 Strategies for HOW to Achieve MORE By Saying YES to LESS”  To get this, Text the word STRATEGIES to 444999. Follow the instructions and the strategies will be sent to you via email. 

Learn more about Joy on her website: joyevanns.com

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Episode 72: Your Why and Mindset With Awilda Rivera

Did you know that your MINDSET is one of the biggest determiners of success in your business? The way you approach problems and work towards solutions can be the deciding factor between successfully remedying a problem versus making it 10x worse.

So what type of mindset should you have and what strategies can you use to be successful? To answer this question, Bella sat down with Awilda Rivera, a results-oriented success coach that helps entrepreneurs, business owners, and career professionals achieve the success they desire. Bella & Awilda talk about:

mindset

Awilda Rivera

  • Awilda’s success story in building her business and brand
  • Laying down a foundation by believing in yourself
  • The idea that what you focus on is what you will act on
  • Why it’s important to have a WHY
  • Why spirituality & faith should play a part in your business

To gain access to Awilda’s free resource library, be sure to subscribe to her email  list at www.AwildaRivera.com

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Episode 71: Lessons In Customer Service With Liana Sanders

As pet sitting business owners, difficult clients are inevitable. However, the way you as a business owner chooses to react to the situation is what truly defines you and your business. Liana Sanders of Wet Noses Pet Sitting in Fort Collins, Colorado, expertly handled a major customer service issue in her business, so I decided to bring her on the show to discuss how she remedied the problem.

wet noses pet sitting

Listen in as Liana tells her tale and offers up some expert advice on handling difficult clients and providing top notch customer service. Some of Liana’s tips and topics include:

  • The importance of using phrases such as “This is my understanding of what happened” & “I’m sorry about the stress this situation has caused.”
  • Why business owners MUST have good phone and email followup as well as offering to appear in person to talk through the problem.
  • The reason why business owners should make their employees feel like they have their backs by ‘shielding’ them.
  • Why pet sitting business owners should not offer any resolutions or remedies until they fully understand the situation
  • How businesses thrive when they utilize a ‘separation of power’ as well as giving situations TIME!

You can learn more about Liana on her website and on her blog.

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