community

Episode 163: How To Get Your Community To Know About Your Pet Sitting Business

Picture this… there’s a huge gala going on in your community. Everyone is dressed to the nines and it’s a very high ticket event. There are local celebrities there and while at dinner they’re talking about their pets, imagine if your company’s name came up.

Here’s another example, you’re in a local Facebook group and someone is about to go on vacation, but they forgot to book a pet sitter until the last minute. They were so focused on creating a great trip and their normal pet sitter isn’t available. They ask the group who they use for pet care, wouldn’t it be amazing if your company came up overwhelmingly in the comments?

What would you do if your entire community knew about your pet sitting or dog walking services? How would that change the face of your business? Today, I want to talk to you all about how to get your community to know about your business.

Biggest Takeaway You Don’t Want To Miss

Getting known has to do with getting clear on what you want to be known for. Often times this isn’t the facts or what you do, but it is how you do it that matters. There is no doubting the fact that our clients are on Facebook. Instagram is close behind. You want to be the thought leader or expert in your community, but if you have no unique presence online it’s going to be hard to accomplish. Each month you should be writing blogs, creating graphics and videos, sending emails, sharing IG stories, and more. That might seem overwhelming, but Better Marketing With Bella can actually provide those things for your business with your branding, ready to post each month.

Show Highlights

  • What is one of the biggest challenges for you and your business? [4:40]
  • What sets you apart from your competitors? [6:15]
  • How can you stand out on social media? [8:30]
  • What should you be posting each month? [11:40]
  • How can you use Better Marketing With Bella to help? [17:20]

 

Community

Links

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Better Marketing With Bella

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marketing - hard work

Episode 162: 3 Problems with Marketing Your Pet Business

I’m coming to you today to talk about how you can solve the three biggest problems you have with marketing your pet business. I’ve found that marketing either comes naturally to you or you despise it. The ones that despise it are left lying awake at night wondering how to bring in more clients that they actually want. We all dream of having our business be the one that comes to mind in our local community when they think of pet care, but it’s really hard to get there.

Biggest Takeaway You Don’t Want To Miss

The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it. Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business. The lack of time to plan, resources to create, and creativity to produce something can lead you to share someone else’s content, which is only helping them, not you. Better Marketing With Bella can solve these challenges for your business by creating white-label videos and graphics with your branding, ready to post each month.

Show Highlights

  • What if you don’t have enough time? [4:45]
  • What resources go into marketing? [8:24]
  • How can you be creative when you’re burnt out? [12:10]
  • What if you had someone to help you? [16:00]
  • How can Better Marketing With Bella help you? [18:15]

 

Marketing

Links

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Better Marketing With Bella

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Episode 161: Why Rover Is Beating The Professional Pet Sitter

I wanted to talk about something pretty controversial today. Our listeners are at a myriad of levels in the pet industry from buying multiple businesses all the way to people who are on Rover or Wag and wanting to start their own professional company. I want you to take this message to heart, no longer are we mom and pop companies plugging away. There is something very unique that is changing in this business. Specifically, I’m going to be talking about why Rover (or any other app or hobby sitter) is beating the professional pet sitter.

Biggest Takeaway You Don’t Want To Miss

The reason why Rover or Wag might get more sign-ups than a professional pet sitter is because they’re beating us at the automation game. Pet parents don’t even get to experience how great our services are because our entire intake ignores the user experience. The experience your customer has with your business before even meeting you is paramount. Speak exactly to your avatar on your website, if I can copy and paste your website onto someone else’s site, you are doing it wrong.

Show Highlights

  • Why do Rover sitters get more sign-ups? [2:55]
  • How can we avoid people from moving on to other sitters? [8:15]
  • What is the most important part of the sales process? [9:00]
  • How can the professional sitter win against Rover? [12:15]

Rover

Links

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Facebook Group - Mastermind - Rover

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Facebook Groups

Episode 160: How To Use Facebook Groups In Your Pet Sitting Business

What would you say if I told you I had a way for you to get in front of a lot of local clients? And that you could have a way to position yourself as an expert in your community? Well today I’m really excited to talk to you all about Facebook Groups!

We’ve talked about Facebook Groups two other times on Bella in Your Business. The first time was way back on Episode 42 with Maureen McCarthy and then again on Episode 110 with Erika Godwin, but today I’m actually going to take it to a higher level. Over the past year I have been flying around the country, and soon the UK, to speak on this very topic. I have been able to grace some pretty big stages and been called an expert on Facebook Groups so I thought that it was only fair to bring it to my audience.

Biggest Takeaway You Don’t Want To Miss

Your Facebook page is like your front yard, while your Facebook Group is your back yard. There’s a gate to get into your back yard, so it’s more private and it’s where you host a party, entertain your guests, and invite them to mingle. You want your group to Be The Destination by becoming an expert in your local community and connecting with other businesses in your community.

Show Highlights

  • What has Facebook said about Facebook Groups? [2:30]
  • What is the front yard and back yard analogy? [5:20]
  • How can your group Be The Destination? [9:15]
  • How do you create content for your Facebook Group? [13:05]
  • What questions should you ask people joining your group? [15:00]

Facebook Groups

Links

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Facebook Group - Mastermind

 

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relationship marketing

Episode 159: BEST OF BELLA: Relationship Marketing & Buyer Personas With Jessika Phillips

Today for the Best of Bella series we are replaying Episode 120 with Jessika Phillips. She runs a multi-million dollar marketing firm where her major platform is relationship marketing and at the end of the day as small service providing businesses in our communities it’s all about the relationship. Jessika really leaves you with a lot of nuggets to think about that you can use in your business today, you don’t want to miss this one.

 

relationship marketing

Show Highlights

  • Who Is Jessika Phillips? [3:00]
  • How do I get started with relationship marketing? [7:30]
  • How do we tie in relationship marketing with buyer personas? [15:30]
  • What does a relationship marketing plan look like and how do I know if it’s working? [20:00]
  • What should we be doing on social media to start implementing relationship marketing? [26:00]
  • Describe your FREE social media toolkit? [27:15]

Original Show Notes

Jessika Phillips helps people master Relationship Marketing and as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.

Biggest Takeaway You Don’t Want To Miss

  • When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.relationship marketing

 

Special Offer

 

Links

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  1. Click this link – Bella In Your Business
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instagram secrets

Episode 158: BEST OF BELLA: Instagram Secrets For Your Pet Business With Jenn Herman

Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book “Instagram For Business for Dummies” and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her.

instagram secrets

Show Highlights

  • Who Is Jenn Herman? [2:25]
  • Why Do I Need Instagram In MY Business? [4:30]
  • What Are The Different Ways Consumers Can Use Instagram? [6:55]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [10:25]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [13:10]
  • Should You Always Use A Location Tag? [17:25]
  • What Kind Of Strategies Can I Use For Hashtags? [18:25]
  • How Often Should You Post On Instagram? [26:20]
  • Why Should I Have A Kick-Butt Instagram Page? [29:20]

 

Original Show Notes

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

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pet sitting employees

Episode 157: BEST OF BELLA: Coaching Your Pet Sitting Employees To Success With Niki Ramirez

This week for the Best of Bella series we are replaying episode 95 with Niki Ramirez. Niki is a wealth of information for everything human resources related, she is also a monthly guest in the Jump Consulting Mastermind. A lot of pet sitters and dog walkers may think that they’re too small to afford an HR specialist like Niki, but in actuality, it’s one of the biggest things you can have on your team. Listen intently to see how she helps pet sitters and dog walkers and everything you can learn.


pet sitting employees
Show Highlights:

  • What is coaching and why should we coach? [6:20]
  • What do great coaches do to unlock the best potential of their employees? [10:50]
  • Are there different types of coaching? And when should we implement these techniques and why? [14:50]
  • Is there any easy way to say “I’m going to be coaching you?” [16:30]
  • How can you coach stubborn pet sitting employees? [20:20]
  • How can you find Niki and tap into her resources? [25:20]

Original Show Notes

Today we welcome our friend, Niki Ramirez! She is a Human Resource specialist at HRAnswers.org, who provides full-service HR consultation, compliance support and employee training for small businesses. Their mission is to take care of “HR” so that their clients can focus on their business. Today we’re talking about how to be a coach to your pet sitting employees and why it is so important.

 

Biggest Takeaways You Don’t Want To Miss:

  • We are all natural coaches. But the way that we interact and socialize makes it difficult. Be mindful and focused to practice the skills that are already within us.
  • Coaching is an opportunity to point out what you do well and also offer immediate ways to adjust. It is also a top opportunity to build relationships and report with our pet sitting employees
  • How often should we be coaching people? We don’t want to be a “mother hen” and we don’t want to go overboard. It is more important to go hard during the introduction time period. When an employee is new you want to coach them more.
  • Counseling vs coaching where do you draw the line? As a leader, you have to send questions ahead of time that guides your thinking. You have to identify that they are going through something but work through it quickly. Let them know you value them and you have a support base for them if needed. But you can’t “counsel” them.
  • Where do you draw the line of counseling or coaching and those personal boundaries? You can’t always get too personal, even though you may want to. You have to have a distinct boundary line
  • Can staff members coach each other? Definitely! In fact, they are a great resource for team building. Find who is doing a wonderful job that will help you grow. Tap into that and help them grow naturally within your company.

Links

Find and contact Niki for a quick and easy consultation at HRAnswers.org

coach

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coach

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Lain Ehmann

Episode 156: BEST OF BELLA: Defining Your Brand With Lain Ehmann

Bella chose episode 56 with Lain Ehmann to be part of the Best of Bella series because it was one of the most downloaded episodes of Bella in Your Business. Bella and Lain dive in deep on branding and how to make your website stand out. They talk about figuring out who you are as a brand and a business, Lain even offers a free download to help you!

brand

Show Highlights

  • Who is Lain? [3:25]
  • What mistakes do small businesses make on their website? [4:30]
  • How can you correct the issues? [7:00]
  • What is messaging? [9:50]
  • Should all businesses be concerned about branding? [18:00]
  • How do you share your marketing across different platforms? [20:40]
  • What is something businesses shouldn’t do in messaging? [23:50]
  • Where can you find out more about Lain? [27:20]

Original Show Notes

On this episode, Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.

You will learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them. Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.

Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.

“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann

The next logical step in the process is helping customers see that you can solve the problems they have.  You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging.  Lain says that playing up your “secret sauce”, that unique niche that you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.

They also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.

Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.

About Lain

Lain is a bestselling author and communications strategist, who specializes in helping six- and seven-figure entrepreneurs uncover hidden profits and potential – FAST.  Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Links Mentioned In This Episode

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Navigating Social Media

Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith

We’re taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

 

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Navigating social media Mari Smith

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]
  • How to FOCUS for success [7:45]
  • Creating meaningful relationships on Facebook [10:50]
  • New business skills that everyone needs [14:10]
  • Benefits of setting up Facebook Groups [16:30]
  • Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

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Joey Coleman

Episode 154: BEST OF BELLA: Customer Experience With Joey Coleman

Bella chose this episode to be part of the Best Of Bella series because it is with Joey Coleman. She first saw him live at Social Media Marketing World 2017 and his presentation skills blew her out of the water. Without further ado, she wants all of you to experience Joey and his First 100 Days methodology.

Pet Sitting Customer Experience

Show Highlights

  • How has Joey done and accomplished the things in his life? [4:40]
  • What is the First 100 Days methodology? [8:10]
  • Is there a direct correlation between telling stories and solving problems and value? [12:50]
  • How can business owners create a meaningful customer experience? [15:00]
  • How can employees get involved? [28:45]
  • Where can everyone find and connect with Joey? [30:50]

Links

customer experience

Original Show Notes

On this episode, Bella catches up with Joey Coleman, Chief Experience Composer of Design Symphony. They talk about things you can do as a business owner to create a meaningful customer experience like:

  • Sending personalized gifts to your customers seemingly at random.
  • Sending handwritten notes thanking them for trusting you with their fur baby.
  • Keeping track of simple things like the pet’s birthday and sending acknowledgments.
  • Doing a monthly quick check of the pet (for any issues).
  • Giving the pet a bath unexpectedly.
  • Sending quick personalized videos of you and the pet to the client.

For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.

His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.

As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention-grabbing customer experiences.

He works with companies ranging from small VC-funded start-ups to large Fortune 500s, with hundreds of mid-size businesses in-between.

Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can’t talk about publicly.

His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.

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Carey Conley

Episode 153: BEST OF BELLA: Vision Is Victory With Carey Conley

Welcome back to another episode in the “Best of Bella” series. Bella chose this episode with Carey Conley, because her story and purpose on this planet are so inspiring. Bella and Carey talk all about vision and if you let yourself soak in this episode it will set you on the path to success.

business coaching

Show Highlights

  • Why does Carey say that “Vision is Victory” especially for entrepreneurs? [3:40]
  • How do you get through the stumbling blocks to get your vision down on paper? [8:20]
  • What happens when you try to run a business without a clear, concise vision? [13:50]
  • What are the victories that come from getting clear on your vision? [15:15]
  • How important is community and accountability in a business? [17:20]
  • What is the most important thing entrepreneurs need to create the life and business of their dreams? [21:20]

Vision

Original Show Notes

On this episode, Bella talks with Carey Conley, speaker and Co-Creator of Infinite Nation; a community created for skill building, mentorship, and community for aspiring leaders and business owners.

Bella and Carey talk about:

  • Why “Vision is Victory”….especially for entrepreneurs
  • The biggest stumbling blocks for people to actually put a vision down on paper and follow through with it
  • What happens when people try to run a business without a clear, concise vision
  • Community and accountability

You can find out more about Carey Conley and the services she offers on her website at InfiniteNation.com.  You can email her directly at carey@careyconley.com

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Marcus Sheridan, The Sales Lion

Episode 152: BEST OF BELLA: They Ask, You Answer with Marcus Sheridan

This episode is part of the “Best of Bella” series. Bella chose this episode with Marcus Sheridan as one of the best for many reasons. Marcus is one of her favorite human beings, they go on a deep dive of content marketing and his book “They Ask, You Answer”. She doesn’t want you to be making the mistake that she sees others doing when blogging, even if you’ve listened to this episode before you’ll want to give it another listen.

business coaching

Show Highlights

  • How did Bella and Marcus meet? [2:50]
  • Who is Marcus Sheridan? [3:55]
  • How did Marcus realize he needed to slow down and start answering questions? [8:45]
  • What are the five subjects that move the economy? [12:05]
  • What is “Ostrich Marketing”? [13:35]
  • How important is video to the marketing process? [15:20]
  • What is assignment selling? [20:05]
  • How are face-to-face sales changing? [23:20]

They Ask, You Answer

Original Show Notes

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert. He is the President of The Sales Lion and a Partner at River Pools and Spas.

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face-to-face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

You can find out more about Marcus at https://www.thesaleslion.com.

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Episode 151: BEST OF BELLA: Interview with a Small Business State Auditor

This episode is part of the “Best of Bella” series. Bella chose this episode with a former state auditor as one of the best, because she loves being able to bring unique experts to you. If you missed this episode the first time around you’ll be pretty surprised by what you hear.

Interview with a state auditor

Show Highlights

  • Who is Katrina Kadyszewski? [4:10]
  • How does interpretation come into play with auditors? [6:20]
  • Which documents should you have when being audited? [10:55]
  • What is the goal of an auditor? [15:20]
  • Should you get your lawyer or CPA involved when being audited? [17:15]
  • How are businesses chosen for audits? [22:40]
  • How far back should you be keeping records? [24:45]
  • What is the VCSP (Voluntary Classification Settlement Program)? [26:00]

Interview with auditor Best of Bella

Original Show Notes

In this episode of “Bella In Your Business”, Bella talks with Katrina Kadyszewski, a former state auditor with the State of Connecticut.

Katrina has over 16 years of experience working in a variety of financial positions. She started in the brokerage industry with a Series 7, 63 and 65 and life and health license, and then transitioned to audit work for the CT Department of Revenue Services. She then left to support small businesses in their efforts to get organized for expansion.

Katrina spent 3 of her almost 8 years with the CT Dept. of Revenue Services in the Business and Employment Tax Audit Unit, focused primarily on payroll tax issues. The last 5 years she has worked as a Corporation Tax auditor, traveling across the US auditing largely Fortune 500 companies.

Main Topics

Bella and Katrina first discuss a big controversy in the pet sitting industry, which is misclassification of employees as either independent contractors or employees. Katrina outlines some key indicators that auditors look for in making that determination:

  • Is there an actual contract between you and the contractor?
  • Are your payments to them regular in nature?
  • How much control do you have over them with regards to work hours, uniform, training, etc.?
  • Do they offer the same services to other companies through their own business?
  • Are you providing them all the tools, training, and supplies they need?
  • Basically, consider how loose is the relationship?

They also discuss why they think business owners are so apprehensive about audits, what documents a business owner should have at their disposal if they are being audited, and whether business owners should take their lawyer and accountant to the audit. Katrina also gives some insight into what triggers an audit.

Resources

There are resources out there to help small business owners. Katrina and Bella suggest a few, like the IRS’s  20-factor test to help you determine employee or independent contractor status and amnesty programs that exist to help encourage business owners to make the right switch.

Have you ever been audited? Want to hear about pet sitters who have been audited? I have interviewed a handful and reported about it all here.

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Episode 150: 150 Episodes!

My goodness, 150 episodes of Bella In Your Business! That is days worth of me talking in your ears.

When I started my podcast, my friend Shannon Hernandez had a podcast class, and me being the one to follow the trends I wanted to jump on it but I had no idea what I was doing. Sometimes the audio sounded like I was in a tin can and other times it sounded great, but I kept going. I wasn’t always consistent starting out, so I decided at the end of 2016 that every Thursday I was going to pump out a podcast and now we’ve made it to 150 episodes!

Biggest Takeaway You Don’t Want To Miss

Just like anything in life you’ve got to keep chipping away little by little, that is what gets you places. If you’re not where you want to be today that’s okay! If you do something little every single day to get closer to your goal you will make progress.

Show Highlights

  • How do I stay consistent? [1:30]
  • What is happening with Bella In Your Business after 150 episodes? [3:10]
  • Where will Bella be this summer? [6:05]

Links

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150 episodes

Play

Episode 149: What To Consider When Hiring A Pet Business Coach

I’m talking all about what to consider before hiring a business coach. Now, this might sound kind of funny coming from me since I am a business coach, but I have realized a lot of stuff from being a coach and from being coached.

I’m wondering if any of you have had a coach or been a coach before. Maybe you remember having a coach when playing a sport in your adolescence, that coach was always there to push you, motivate you, and show you what you’re capable of doing. That’s what any good coach should do.

Biggest Takeaway You Don’t Want To Miss

Hiring a business coach is a big investment and when picking your coach there are a few things to look for. You should be able to see proof of who they are and proof of their work with others. Look at their style and personality to ensure it aligns with what you want. Check to see how their customer service is and how responsive they are before beginning to work with them. And lastly, can you tell that they will care about you and your business? Before giving anyone your credit card think about these things.

Show Highlights

  • What has Bella’s experience been with coaches? [1:50]
  • Where is the proof with themselves? [7:15]
  • Is there proof with others? [8:25]
  • What is their style? [8:55]
  • How is their customer service? [10:55]
  • Do they care? [11:40]

business coach

Links

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Episode 148: What I Would Have Done Differently If I Started My Business Today

This episode, I want to get into the six things I did wrong when I started my pet business. If you have not been listening since episode 1, I started my pet sitting company in 2002 when I found out I could get paid to sleep with two dogs for my neighbor who traveled four days each week.

I didn’t know anything about business and had to figure it out on my own, so I went to a lot of networking events and made friends with people who knew more than me, but I made many mistakes. I live with no regrets though because I learned a lot from those experiences and that’s what I’m sharing with you.

Biggest Takeaway You Don’t Want To Miss

Invest in your own business and your own learning early on, it’s a mind-shift, you are not spending, you are investing. What costs the most amount of money is not having the knowledge and not having the right team. Remember that your business should work for you, you should not work for it.

Show Highlights

  • Are you investing back into your business? [3:15]
  • Are you investing in yourself? [6:30]
  • Is it a people problem or a process problem? [9:50]
  • Who is doing your marketing? [13:30]
  • Did you develop your own website? [16:00]
  • When is it time to switch to employees? [18:50]

Mistakes I made in my business when I first started

Links

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Episode 147: Creating Balance with Work and Life: Myth or Truth?

Today I want to talk about balance, this mystical creature that everyone thinks exists but doesn’t necessarily exist. While I was preparing for this episode I recalled a video called Everything is Spiritual, in it Rob Bell talks about how perfectly balanced the world is and it’s so interesting to hear how if even one thing was different how it wouldn’t work, it makes me believe the earth may be the only truly balanced thing.

I think that balance is something we all struggle to achieve and as a mom, I think we struggle with this the most. We want to be at every event, but sometimes it’s just not possible and then we end up beating ourselves up over it. Balance is a fairy tale and I want to get real about it.

Biggest Takeaway You Don’t Want To Miss

It is okay not to be perfect. It’s not about balance or being perfect, it’s about being in the moment, celebrating the wins, and being grateful for what we have in life. Balance is actually boring, it does not exist. Let’s embrace the messy and be happy that the clouds are coming through because we know the storm will eventually pass and the sun will still be there.

Show Highlights

  • What is it like trying to achieve balance in my business? [3:40]
  • How have I struggled with balance in my personal life? [4:30]
  • Is it really possible to achieve balance in business and personal life? [5:50]
  • How can you start asking for help? [10:10]

Links

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Play

Episode 146: All About Lock Boxes For Pet Sitters

The topic of lock boxes isn’t often talked about in blogs or on podcasts, yet it’s a question that comes up monthly in every Facebook group that I’m in. Today I’m joined by Natasha O’Banion of Walk with Renzo and Ruby, Dana McKellips of Peaceful Pets, and Tiffany Lewis of Pet and Home Care to talk about how they use lock boxes in their businesses.

Biggest Takeaway You Don’t Want To Miss

The way you present using lock boxes to your clients matters and can change the conversation. Consider using lock boxes early on in your business or starting out with them from the beginning to avoid push back when switching over. You can give clients options, but only offer the options you’re willing to do.

Show Highlights

  • How do you present lock boxes to clients and how do you get them on board? [3:10]
  • What are some challenges that come along with lock boxes? [7:25]
  • What is some advice for someone considering switching to lock boxes? [9:40]
  • Are there different kinds of lock boxes? [13:30]
  • How do employees feel about using them? [16:40]

Links

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Episode 145: Less is More – Using Video in Social Media

I recently went to Social Media Marketing World 2019 in San Diego and I wanted to share a little of what I kept hearing the entire time – the importance of using video on Social Media.

It was pretty exciting because it basically validated everything I know and teach . . . but I thought I would use a mashup of what many influential people in the Social Media space were saying and bring it straight to you. Because, hey, that is what I am here for, right?

Biggest Takeaway You Don’t Want To Miss

70% of your content should be video, those videos should be emotional, relatable (aka NOT perfect), less than 30 seconds, designed for sound off, square, and mobile ready. Less is more! You do not need to post every day, you just have to post quality content and spread it around.

Show Highlights

  • What did social media look like in the past? [1:30]
  • How is social media changing? [2:20]
  • What did Mari Smith say during her SMMW Keynote? [3:10]
  • What are you saying with your social media? [5:30]
  • What can you do if you don’t have enough time to create content? [6:10]
  • How is Facebook changing? [8:30]

Links

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Apply for Better Marketing With Bella now: www.jumpconsulting.net/bella-marketing

Play

Episode 144: The Ins and Outs of Doing Payroll In Your Business

We are joined by Alexia Matak from Payroll Experts, they offer award-winning, cloud-based human capital management solutions that allow you to leverage technology to streamline every part of your employees’ lifecycle. A proud partner of the Kronos Workforce Ready platform and a proud sponsor of the Jump into Paradise Retreat, they bring together best in class solutions with personal, one on one support for employers of all sizes.

 

Biggest Takeaway You Don’t Want To Miss

The second you even have one employee on your payroll you should look into partnering with someone like Payroll Experts, someone that you know is taking full responsibility of payroll taxes to avoid penalties on being late. There are laws in place that determine if someone should be classified as an employee, you can perform a common law test if you are not sure if someone falls under an employee or an independent contractor. Payroll and payroll taxes can be the biggest liability for any business owner.

Show Highlights

  • How do I know when it is time to partner with a payroll service? [2:50]
  • Do I need to pay taxes at different times when I have employees? [4:55]
  • Can I have my employees sign an agreement saying they agree to be treated as a 1099? [8:25]
  • Is it true that employees cost more than independent contractors? [13:25]
  • What are the top three compliance areas I need to be aware of when I have employees? [16:00]

Special Offer

Free payroll implementation for any audience member who joins the Payroll Experts family, just go to https://www.payrollexperts.com/exclusive-offer-for-jump-consulting/

Links

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Episode 143: How to Use Video to Find People to Hire

You might have remembered a few weeks back this video about hiring dog walkers going viral, well that video was Chloe’s! Chloe is a 22-year-old from Australia and owns Chloe’s Canine Creche. Her business provides dog walking services to groups of dogs Monday-Friday.

 

Biggest Takeaway You Don’t Want To Miss

When you have an idea to do something, take action and do it. Don’t worry about it being perfect, having the right lighting or having the right audio. It is normal to be nervous about doing something new, whether it’s video, hiring, or anything else, but you have to just take the plunge or you’ll never do it, there’s never a right time.

Show Highlights

  • How did Chloe get started? [1:45]
  • How long has Chloe been building her business before hiring? [2:45]
  • Where did the idea for the video come from? [5:50]
  • What type of reactions were received? Did it result in hiring someone? [7:15]
  • Where does Chloe see her business going? [8:55]
  • What other ways can you use video? [9:45]
  • What are some tips for someone who’s nervous about doing video or hiring? [10:50]

 

Links

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Play

Episode 142 : How Connections In Your Community Can Produce Tens Of Thousands in Revenue

Want to learn how you can build a 6-figure business without using social media? In this episode, Bella is going to share exactly how she was able to do this in her business, prior to Social Media along with all the tips and tricks that still work today. Get ready to learn how relationships will last longer than likes on Facebook!

Biggest Takeaway You Don’t Want To Miss

Making connections and networking with local veterinarians, community managers, and other business owners in your area can create free advertising for your business and help with personal development. Building relationships does not happen the first time, it happens with consistency, so pick something in your area and just start showing up.

Show Highlights

  • How did partnering with a new veterinarian in Bella’s area help her company? [3:30]
  • How can working with community managers help your pet sitting business? [5:45]
  • Why should you join community networking groups? [8:15]
  • How do you start a dog walking club at an apartment community?[11:40]
  • How can you network at yard sales? [15:45]

Links

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Episode 141: Social Media Tips and Tools I Use To Stay Sane

There are a lot of problems with social media because there are so many different things you can do and you can’t possibly do all the things. Bella is sharing some of the problems she has experienced with social media and then sharing all of the ways you can solve those problems and help you stay sane!

Biggest Takeaway You Don’t Want To Miss

The way you stay sane in social media is by blocking out your time, scheduling your content, and staying organized. Figure out what you are saying on social media first and then create a strategy to batch your content. You are not a social media expert, there just isn’t enough time in the day to do it all, stay in your zone of genius.

Show Highlights

  • Three problems Bella has with social media. [3:00]
  • How do you keep up with Social Media? [6:00]
  • How can you increase engagement on your posts? [12:25]
  • How do you build relationships?[14:50]
  • What is batching? [15:35]
  • What should you share on social media? [17:05]
  • How can Agora Pulse help? [23:10]
  • How should you use email? [24:35]
  • What is Better Marketing With Bella? [26:00]

Links

 

A full recap of the entire conversation can be found here 
Special thanks to our sponsors, iOgrapher, Camtasia, and Social Media Week Lima. 

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Episode 140: 12 Ways To Automate Your Pet Sitting and Dog Walking Business

Want to learn all the ways you can automate a pet sitting and dog walking business?

If you are a solo sitter, this is especially important because there is only one of you and you need to make every minute of your day efficient.

If you are in the process of building and scaling your business, it is even more important. You are going to want to make sure you have as much automated as possible so when you hand the baton off to an office manager they will have the most efficient workflow and you won’t spend extra money on extra hours! Let’s dig in.

Biggest Takeaway You Don’t Want To Miss

There are lots of ways you can arrange your business to flow. In the end, it is all an individual choice but we have to understand that we need to use tools to help us because there just certainly isn’t enough time in the day to do “all the things.”

Show Highlights

Links

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Episode 139: The Scientific Way You Can Increase Your Productivity 39%

 

Daniel Clark has been in love with technology- and its potential to positively impact the world- for as long as he can remember. From building websites when he was 13, starting a design and advertising business at 18 and driving $2 million in revenue for multinational brands as a director for a boutique ad agency, he has truly been at the forefront of how technology can exponentially grow successful businesses.

One of Brain.fm’s first users, he called the company 12 times before they agreed to bring him in for an interview. When he did receive an offer, he jumped at it (even working for free for the first few weeks). He eventually moved up to Head of Technology, and is now the CEO. As CEO, Daniel is constantly striving to build a company that can not only change the world through music, but also be one of the best companies for people to work for and grow with.

Daniel has visited over 20 countries and has a lifelong goal of setting foot on all 7 continents, he just checked Antarctica off the list!

 

Biggest Takeaway You Don’t Want To Miss

Brain.fm uses their patented AI music engine and scientific research to create music to help you improve the activities you already do by helping you focus. There is scientific evidence that users of Brain.fm are 39% more effective and spend 39% more time on a task while listening to their music. Along with helping you focus while working, Brain.fm can help you with sleep, meditation, and more.

 

Show Highlights

  • What is Brain.fm? [3:40]
  • How does it work? And what is the science behind it? [4:50]
  • How can Brain.fm potentially replace ADHD medications? [10:50]
  • What are some other ways people can use Brain.fm other than for work? [14:20]
  • What do you feel Brain.fm could change the world? [16:55]
  • How much does it cost?[18:30]
  • What are Dan’s final thoughts? [20:00]

 

Special Offer

Visit Brain.fm/bella for 10% off!

use coupon code “bella”

 

Links

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Episode 138: Profit First With Mike Michalowicz

Mike is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies – one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.

Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here to share the best of what he has learned.

 

Biggest Takeaway You Don’t Want To Miss

Here’s what everyone should do immediately, just these two simple steps. First, set up one savings account and call it “profit.” Step two, allocate 1% of your income into that profit account. The magic will start to happen because you’re literally taking your profit first. Start today, start slow and you’ll grow into the full system over time.

 

Show Highlights

  • Mike lost two million dollars in two years, what was that experience like? [3:20]
  • Why do most entrepreneurs struggle to ever make a profit? [7:15]
  • What is GAAP’s “Frankenstein Formula?”? [11:20]
  • What lessons did Mike learn from health and fitness experts? [13:50]
  • What are TAPs? Are they the starting point or end game? [18:30]
  • What numbers should business owners be looking at and doing, every quarter?[20:50]
  • What is Mike’s newest book, Clockwork, about? [22:20]

 

Special Offer

Get a free copy of Mike’s book “Surge” at https://www.mikemichalowicz.com/get-surge-free/

 

Links

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Episode 137: How To Make Better Decisions In Your Business

With an uncanny knack for connecting quickly with warmth and humor, plus years of practical relevance and experience (ex-Google, ESPN, HubSpot, NextView VC; current founder/show host, Unthinkable Media), Jay Acunzo delivers keynotes that move people to action. Whether it’s with 40 global brand executives, 400 fire chiefs, or 4,000 fired up marketers, Jay challenges others to break from conventional thinking and supposed “best practices” in a way that drives greater results for companies and careers alike.

 

Biggest Takeaway You Don’t Want To Miss

You shouldn’t make decisions based on finding the best practice, rather you find the best approach for YOU. Put some blinders on, ignore the competition, focus all your time and effort investigating your own business and asking open-ended questions. There are details right in front of us every day that we fail to use because we’re operating too much in the abstract, those hold the clues to making really good decisions.

 

Show Highlights

  • How can an entrepreneur differentiate themselves in the market? [2:15]
  • How do we find what works for us and what doesn’t work for us? [7:45]
  • What is an aspirational anchor? [13:30]
  • Can we have an example of how to break the cycle? [16:50]
  • What’s one final thought Jay wants to leave with our audience? [18:35]
  • Where can our audience find Jay online?[19:25]

 

Special Offer

Check out Jay’s book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Workhttp://jayacunzo.com/book.
Get a free chapter of the book by tweeting Jay: @jayacunzo

 

 

Links

 

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Episode 136: How Does Blogging Help Me Get Pet Sitting Clients?

Today, we’re answering a question I get all the time – how does blogging help me get pet sitting clients? Although we’ve talked about how important blogging is, we’ve never really dived into the strategy behind how it actually works!

Biggest Takeaway You Don’t Want To Miss

In this day and age it isn’t about creating more and more content but using the content you do have and spreading it as far as you can. Blogs are super for repurposing, or what my friend Brian Fanzo calls “upcycling”. And at the end of the day, your customers will always have the same questions. They will get their answers, one way or another. If your blog keeps coming up to answer their questions it will subconsciously show them that you are a trusted local expert. That you care enough to make your marketing shine, that must be a great indication of your work ethic. The very thing they are hiring you for!

Show Highlights

  • What’s the premise behind blogging to get clients? [5:00]
  • What is upcycling? [8:00]
  • How do I schedule my upcycled content? [9:30]
  • How do I share my content on different channels? [13:00]

Links

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Episode 135: Legal Mistakes Entrepreneurs Make With Bobby Klinck

Bobby Klinck is a lawyer, but he’s not your typical lawyer.

Sure, he went to Harvard Law School and worked prestigious law firms, but if you look at the big whiteboard in his office, you won’t see much about the law. It’s filled with tasks related to platform building, inbound marketing, and sales funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

 

legal mistakes

Biggest Takeaway You Don’t Want To Miss

No two businesses are alike. That’s why it’s important to have a lawyer and a CPA that you can trust and understand. Don’t just follow advice blindly. You want someone that can explain to you WHY they’re making certain recommendations for you.

 

Show Highlights

  • What’s the difference between an S-Corp & an LLC? [2:45]
  • What should we know legally-speaking about being an S-Corp vs. an LLC? [7:45]
  • Can you give us the run-down on partnerships and the legalities behind them? [11:45]
  • What does an LLP do? [13:00]
  • From a legal standpoint, can we uphold our service contracts through click-here-to-agree contracts? [17:15]
  • Where can our audience find Bobby online? [19:45]

 

Special Offer

Check out Bobby’s free training site for online entrepreneurs, The Online Genius Academy:  www.youronlinegenius.com/academy.

 

legal mistakes

 

Links

 

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Episode 134: Social Selling In Your Pet Business With Rebekah Radice

Rebekah Radice is the founder of RadiantLA, a digital marketing training and development company, International Keynote Speaker, creator of the PREP Performance Method, and the author of, “Social Media Mastery: A Comprehensive Guide to Strategic Growth.”

With over 20 years of experience, Rebekah has trained thousands of growth-driven leaders on her PREP™ Performance Method.

Through this four-step process, entrepreneurs to enterprise get the skills, systems, and processes necessary to improve social media engagement, generate quality leads, turn conversations into conversions, and increase revenue.

 

social selling

Biggest Takeaway You Don’t Want To Miss

  • Being authentic on social media is more important than ever in order to use social selling to cultivate our audience. We can leverage social media to gain new clientele by telling stories and just sharing what goes on in our lives in the day-to-day. Social media might be the first place people find you, the last, or somewhere in between – but it is crucial nonetheless.

 

Show Highlights

  • What’s the difference between social media, social selling, & social networking? [2:30]
  • How can we use social media to create new customers? [10:00]
  • Do you think that social media for service-based businesses is a first-line or second-line of ‘attack’? [15:00]
  • What ONE social media site drives the most amount of traffic, generally? [19:30]
  • Where can our listeners find you online? [21:00]

 

social selling

 

Links

 

social selling

 

Special Offer

 Get your FREE download for The Social Selling Blueprint – The 4 Step Process To Using Social Selling Successfully In Your Business. Learn how to convert your social media audience into clicks, subscribers, and sales. Download here: https://rebekahradice.com/socialselling/

 

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