Navigating Social Media

Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith

We’re taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

 

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Navigating social media Mari Smith

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]
  • How to FOCUS for success [7:45]
  • Creating meaningful relationships on Facebook [10:50]
  • New business skills that everyone needs [14:10]
  • Benefits of setting up Facebook Groups [16:30]
  • Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

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Joey Coleman

Episode 154: BEST OF BELLA: Customer Experience With Joey Coleman

Bella chose this episode to be part of the Best Of Bella series because it is with Joey Coleman. She first saw him live at Social Media Marketing World 2017 and his presentation skills blew her out of the water. Without further ado, she wants all of you to experience Joey and his First 100 Days methodology.

Pet Sitting Customer Experience

Show Highlights

  • How has Joey done and accomplished the things in his life? [4:40]
  • What is the First 100 Days methodology? [8:10]
  • Is there a direct correlation between telling stories and solving problems and value? [12:50]
  • How can business owners create a meaningful customer experience? [15:00]
  • How can employees get involved? [28:45]
  • Where can everyone find and connect with Joey? [30:50]

Links

customer experience

Original Show Notes

On this episode, Bella catches up with Joey Coleman, Chief Experience Composer of Design Symphony. They talk about things you can do as a business owner to create a meaningful customer experience like:

  • Sending personalized gifts to your customers seemingly at random.
  • Sending handwritten notes thanking them for trusting you with their fur baby.
  • Keeping track of simple things like the pet’s birthday and sending acknowledgments.
  • Doing a monthly quick check of the pet (for any issues).
  • Giving the pet a bath unexpectedly.
  • Sending quick personalized videos of you and the pet to the client.

For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.

His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.

As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention-grabbing customer experiences.

He works with companies ranging from small VC-funded start-ups to large Fortune 500s, with hundreds of mid-size businesses in-between.

Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can’t talk about publicly.

His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.

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Carey Conley

Episode 153: BEST OF BELLA: Vision Is Victory With Carey Conley

Welcome back to another episode in the “Best of Bella” series. Bella chose this episode with Carey Conley, because her story and purpose on this planet are so inspiring. Bella and Carey talk all about vision and if you let yourself soak in this episode it will set you on the path to success.

business coaching

Show Highlights

  • Why does Carey say that “Vision is Victory” especially for entrepreneurs? [3:40]
  • How do you get through the stumbling blocks to get your vision down on paper? [8:20]
  • What happens when you try to run a business without a clear, concise vision? [13:50]
  • What are the victories that come from getting clear on your vision? [15:15]
  • How important is community and accountability in a business? [17:20]
  • What is the most important thing entrepreneurs need to create the life and business of their dreams? [21:20]

Vision

Original Show Notes

On this episode, Bella talks with Carey Conley, speaker and Co-Creator of Infinite Nation; a community created for skill building, mentorship, and community for aspiring leaders and business owners.

Bella and Carey talk about:

  • Why “Vision is Victory”….especially for entrepreneurs
  • The biggest stumbling blocks for people to actually put a vision down on paper and follow through with it
  • What happens when people try to run a business without a clear, concise vision
  • Community and accountability

You can find out more about Carey Conley and the services she offers on her website at InfiniteNation.com.  You can email her directly at carey@careyconley.com

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Marcus Sheridan, The Sales Lion

Episode 152: BEST OF BELLA: They Ask, You Answer with Marcus Sheridan

This episode is part of the “Best of Bella” series. Bella chose this episode with Marcus Sheridan as one of the best for many reasons. Marcus is one of her favorite human beings, they go on a deep dive of content marketing and his book “They Ask, You Answer”. She doesn’t want you to be making the mistake that she sees others doing when blogging, even if you’ve listened to this episode before you’ll want to give it another listen.

business coaching

Show Highlights

  • How did Bella and Marcus meet? [2:50]
  • Who is Marcus Sheridan? [3:55]
  • How did Marcus realize he needed to slow down and start answering questions? [8:45]
  • What are the five subjects that move the economy? [12:05]
  • What is “Ostrich Marketing”? [13:35]
  • How important is video to the marketing process? [15:20]
  • What is assignment selling? [20:05]
  • How are face-to-face sales changing? [23:20]

They Ask, You Answer

Original Show Notes

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert. He is the President of The Sales Lion and a Partner at River Pools and Spas.

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face-to-face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

You can find out more about Marcus at https://www.thesaleslion.com.

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Episode 151: BEST OF BELLA: Interview with a Small Business State Auditor

This episode is part of the “Best of Bella” series. Bella chose this episode with a former state auditor as one of the best, because she loves being able to bring unique experts to you. If you missed this episode the first time around you’ll be pretty surprised by what you hear.

Interview with a state auditor

Show Highlights

  • Who is Katrina Kadyszewski? [4:10]
  • How does interpretation come into play with auditors? [6:20]
  • Which documents should you have when being audited? [10:55]
  • What is the goal of an auditor? [15:20]
  • Should you get your lawyer or CPA involved when being audited? [17:15]
  • How are businesses chosen for audits? [22:40]
  • How far back should you be keeping records? [24:45]
  • What is the VCSP (Voluntary Classification Settlement Program)? [26:00]

Interview with auditor Best of Bella

Original Show Notes

In this episode of “Bella In Your Business”, Bella talks with Katrina Kadyszewski, a former state auditor with the State of Connecticut.

Katrina has over 16 years of experience working in a variety of financial positions. She started in the brokerage industry with a Series 7, 63 and 65 and life and health license, and then transitioned to audit work for the CT Department of Revenue Services. She then left to support small businesses in their efforts to get organized for expansion.

Katrina spent 3 of her almost 8 years with the CT Dept. of Revenue Services in the Business and Employment Tax Audit Unit, focused primarily on payroll tax issues. The last 5 years she has worked as a Corporation Tax auditor, traveling across the US auditing largely Fortune 500 companies.

Main Topics

Bella and Katrina first discuss a big controversy in the pet sitting industry, which is misclassification of employees as either independent contractors or employees. Katrina outlines some key indicators that auditors look for in making that determination:

  • Is there an actual contract between you and the contractor?
  • Are your payments to them regular in nature?
  • How much control do you have over them with regards to work hours, uniform, training, etc.?
  • Do they offer the same services to other companies through their own business?
  • Are you providing them all the tools, training, and supplies they need?
  • Basically, consider how loose is the relationship?

They also discuss why they think business owners are so apprehensive about audits, what documents a business owner should have at their disposal if they are being audited, and whether business owners should take their lawyer and accountant to the audit. Katrina also gives some insight into what triggers an audit.

Resources

There are resources out there to help small business owners. Katrina and Bella suggest a few, like the IRS’s  20-factor test to help you determine employee or independent contractor status and amnesty programs that exist to help encourage business owners to make the right switch.

Have you ever been audited? Want to hear about pet sitters who have been audited? I have interviewed a handful and reported about it all here.

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Episode 150: 150 Episodes!

My goodness, 150 episodes of Bella In Your Business! That is days worth of me talking in your ears.

When I started my podcast, my friend Shannon Hernandez had a podcast class, and me being the one to follow the trends I wanted to jump on it but I had no idea what I was doing. Sometimes the audio sounded like I was in a tin can and other times it sounded great, but I kept going. I wasn’t always consistent starting out, so I decided at the end of 2016 that every Thursday I was going to pump out a podcast and now we’ve made it to 150 episodes!

Biggest Takeaway You Don’t Want To Miss

Just like anything in life you’ve got to keep chipping away little by little, that is what gets you places. If you’re not where you want to be today that’s okay! If you do something little every single day to get closer to your goal you will make progress.

Show Highlights

  • How do I stay consistent? [1:30]
  • What is happening with Bella In Your Business after 150 episodes? [3:10]
  • Where will Bella be this summer? [6:05]

Links

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150 episodes

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Episode 149: What To Consider When Hiring A Pet Business Coach

I’m talking all about what to consider before hiring a business coach. Now, this might sound kind of funny coming from me since I am a business coach, but I have realized a lot of stuff from being a coach and from being coached.

I’m wondering if any of you have had a coach or been a coach before. Maybe you remember having a coach when playing a sport in your adolescence, that coach was always there to push you, motivate you, and show you what you’re capable of doing. That’s what any good coach should do.

Biggest Takeaway You Don’t Want To Miss

Hiring a business coach is a big investment and when picking your coach there are a few things to look for. You should be able to see proof of who they are and proof of their work with others. Look at their style and personality to ensure it aligns with what you want. Check to see how their customer service is and how responsive they are before beginning to work with them. And lastly, can you tell that they will care about you and your business? Before giving anyone your credit card think about these things.

Show Highlights

  • What has Bella’s experience been with coaches? [1:50]
  • Where is the proof with themselves? [7:15]
  • Is there proof with others? [8:25]
  • What is their style? [8:55]
  • How is their customer service? [10:55]
  • Do they care? [11:40]

business coach

Links

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Episode 148: What I Would Have Done Differently If I Started My Business Today

This episode, I want to get into the six things I did wrong when I started my pet business. If you have not been listening since episode 1, I started my pet sitting company in 2002 when I found out I could get paid to sleep with two dogs for my neighbor who traveled four days each week.

I didn’t know anything about business and had to figure it out on my own, so I went to a lot of networking events and made friends with people who knew more than me, but I made many mistakes. I live with no regrets though because I learned a lot from those experiences and that’s what I’m sharing with you.

Biggest Takeaway You Don’t Want To Miss

Invest in your own business and your own learning early on, it’s a mind-shift, you are not spending, you are investing. What costs the most amount of money is not having the knowledge and not having the right team. Remember that your business should work for you, you should not work for it.

Show Highlights

  • Are you investing back into your business? [3:15]
  • Are you investing in yourself? [6:30]
  • Is it a people problem or a process problem? [9:50]
  • Who is doing your marketing? [13:30]
  • Did you develop your own website? [16:00]
  • When is it time to switch to employees? [18:50]

Mistakes I made in my business when I first started

Links

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Episode 147: Creating Balance with Work and Life: Myth or Truth?

Today I want to talk about balance, this mystical creature that everyone thinks exists but doesn’t necessarily exist. While I was preparing for this episode I recalled a video called Everything is Spiritual, in it Rob Bell talks about how perfectly balanced the world is and it’s so interesting to hear how if even one thing was different how it wouldn’t work, it makes me believe the earth may be the only truly balanced thing.

I think that balance is something we all struggle to achieve and as a mom, I think we struggle with this the most. We want to be at every event, but sometimes it’s just not possible and then we end up beating ourselves up over it. Balance is a fairy tale and I want to get real about it.

Biggest Takeaway You Don’t Want To Miss

It is okay not to be perfect. It’s not about balance or being perfect, it’s about being in the moment, celebrating the wins, and being grateful for what we have in life. Balance is actually boring, it does not exist. Let’s embrace the messy and be happy that the clouds are coming through because we know the storm will eventually pass and the sun will still be there.

Show Highlights

  • What is it like trying to achieve balance in my business? [3:40]
  • How have I struggled with balance in my personal life? [4:30]
  • Is it really possible to achieve balance in business and personal life? [5:50]
  • How can you start asking for help? [10:10]

Links

Share The Show

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    1. Click this link – Bella In Your Business
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Episode 146: All About Lock Boxes For Pet Sitters

The topic of lock boxes isn’t often talked about in blogs or on podcasts, yet it’s a question that comes up monthly in every Facebook group that I’m in. Today I’m joined by Natasha O’Banion of Walk with Renzo and Ruby, Dana McKellips of Peaceful Pets, and Tiffany Lewis of Pet and Home Care to talk about how they use lock boxes in their businesses.

Biggest Takeaway You Don’t Want To Miss

The way you present using lock boxes to your clients matters and can change the conversation. Consider using lock boxes early on in your business or starting out with them from the beginning to avoid push back when switching over. You can give clients options, but only offer the options you’re willing to do.

Show Highlights

  • How do you present lock boxes to clients and how do you get them on board? [3:10]
  • What are some challenges that come along with lock boxes? [7:25]
  • What is some advice for someone considering switching to lock boxes? [9:40]
  • Are there different kinds of lock boxes? [13:30]
  • How do employees feel about using them? [16:40]

Links

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    1. Click this link – Bella In Your Business
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Episode 145: Less is More – Using Video in Social Media

I recently went to Social Media Marketing World 2019 in San Diego and I wanted to share a little of what I kept hearing the entire time – the importance of using video on Social Media.

It was pretty exciting because it basically validated everything I know and teach . . . but I thought I would use a mashup of what many influential people in the Social Media space were saying and bring it straight to you. Because, hey, that is what I am here for, right?

Biggest Takeaway You Don’t Want To Miss

70% of your content should be video, those videos should be emotional, relatable (aka NOT perfect), less than 30 seconds, designed for sound off, square, and mobile ready. Less is more! You do not need to post every day, you just have to post quality content and spread it around.

Show Highlights

  • What did social media look like in the past? [1:30]
  • How is social media changing? [2:20]
  • What did Mari Smith say during her SMMW Keynote? [3:10]
  • What are you saying with your social media? [5:30]
  • What can you do if you don’t have enough time to create content? [6:10]
  • How is Facebook changing? [8:30]

Links

Share The Show

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    1. Click this link – Bella In Your Business
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Apply for Better Marketing With Bella now: www.jumpconsulting.net/bella-marketing

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Episode 144: The Ins and Outs of Doing Payroll In Your Business

We are joined by Alexia Matak from Payroll Experts, they offer award-winning, cloud-based human capital management solutions that allow you to leverage technology to streamline every part of your employees’ lifecycle. A proud partner of the Kronos Workforce Ready platform and a proud sponsor of the Jump into Paradise Retreat, they bring together best in class solutions with personal, one on one support for employers of all sizes.

 

Biggest Takeaway You Don’t Want To Miss

The second you even have one employee on your payroll you should look into partnering with someone like Payroll Experts, someone that you know is taking full responsibility of payroll taxes to avoid penalties on being late. There are laws in place that determine if someone should be classified as an employee, you can perform a common law test if you are not sure if someone falls under an employee or an independent contractor. Payroll and payroll taxes can be the biggest liability for any business owner.

Show Highlights

  • How do I know when it is time to partner with a payroll service? [2:50]
  • Do I need to pay taxes at different times when I have employees? [4:55]
  • Can I have my employees sign an agreement saying they agree to be treated as a 1099? [8:25]
  • Is it true that employees cost more than independent contractors? [13:25]
  • What are the top three compliance areas I need to be aware of when I have employees? [16:00]

Special Offer

Free payroll implementation for any audience member who joins the Payroll Experts family, just go to https://www.payrollexperts.com/exclusive-offer-for-jump-consulting/

Links

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Episode 143: How to Use Video to Find People to Hire

You might have remembered a few weeks back this video about hiring dog walkers going viral, well that video was Chloe’s! Chloe is a 22-year-old from Australia and owns Chloe’s Canine Creche. Her business provides dog walking services to groups of dogs Monday-Friday.

 

Biggest Takeaway You Don’t Want To Miss

When you have an idea to do something, take action and do it. Don’t worry about it being perfect, having the right lighting or having the right audio. It is normal to be nervous about doing something new, whether it’s video, hiring, or anything else, but you have to just take the plunge or you’ll never do it, there’s never a right time.

Show Highlights

  • How did Chloe get started? [1:45]
  • How long has Chloe been building her business before hiring? [2:45]
  • Where did the idea for the video come from? [5:50]
  • What type of reactions were received? Did it result in hiring someone? [7:15]
  • Where does Chloe see her business going? [8:55]
  • What other ways can you use video? [9:45]
  • What are some tips for someone who’s nervous about doing video or hiring? [10:50]

 

Links

Share The Show

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Episode 142 : How Connections In Your Community Can Produce Tens Of Thousands in Revenue

Want to learn how you can build a 6-figure business without using social media? In this episode, Bella is going to share exactly how she was able to do this in her business, prior to Social Media along with all the tips and tricks that still work today. Get ready to learn how relationships will last longer than likes on Facebook!

Biggest Takeaway You Don’t Want To Miss

Making connections and networking with local veterinarians, community managers, and other business owners in your area can create free advertising for your business and help with personal development. Building relationships does not happen the first time, it happens with consistency, so pick something in your area and just start showing up.

Show Highlights

  • How did partnering with a new veterinarian in Bella’s area help her company? [3:30]
  • How can working with community managers help your pet sitting business? [5:45]
  • Why should you join community networking groups? [8:15]
  • How do you start a dog walking club at an apartment community?[11:40]
  • How can you network at yard sales? [15:45]

Links

Share The Show

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social media tips

Episode 141: Social Media Tips and Tools I Use To Stay Sane

There are a lot of problems with social media because there are so many different things you can do and you can’t possibly do all the things. Bella is sharing some of the problems she has experienced with social media and then sharing all of the ways you can solve those problems and help you stay sane!

Biggest Takeaway You Don’t Want To Miss

The way you stay sane in social media is by blocking out your time, scheduling your content, and staying organized. Figure out what you are saying on social media first and then create a strategy to batch your content. You are not a social media expert, there just isn’t enough time in the day to do it all, stay in your zone of genius.

Show Highlights

  • Three problems Bella has with social media. [3:00]
  • How do you keep up with Social Media? [6:00]
  • How can you increase engagement on your posts? [12:25]
  • How do you build relationships?[14:50]
  • What is batching? [15:35]
  • What should you share on social media? [17:05]
  • How can Agora Pulse help? [23:10]
  • How should you use email? [24:35]
  • What is Better Marketing With Bella? [26:00]

Links

 

A full recap of the entire conversation can be found here 
Special thanks to our sponsors, iOgrapher, Camtasia, and Social Media Week Lima. 

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Episode 140: 12 Ways To Automate Your Pet Sitting and Dog Walking Business

Want to learn all the ways you can automate a pet sitting and dog walking business?

If you are a solo sitter, this is especially important because there is only one of you and you need to make every minute of your day efficient.

If you are in the process of building and scaling your business, it is even more important. You are going to want to make sure you have as much automated as possible so when you hand the baton off to an office manager they will have the most efficient workflow and you won’t spend extra money on extra hours! Let’s dig in.

Biggest Takeaway You Don’t Want To Miss

There are lots of ways you can arrange your business to flow. In the end, it is all an individual choice but we have to understand that we need to use tools to help us because there just certainly isn’t enough time in the day to do “all the things.”

Show Highlights

Links

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Episode 139: The Scientific Way You Can Increase Your Productivity 39%

 

Daniel Clark has been in love with technology- and its potential to positively impact the world- for as long as he can remember. From building websites when he was 13, starting a design and advertising business at 18 and driving $2 million in revenue for multinational brands as a director for a boutique ad agency, he has truly been at the forefront of how technology can exponentially grow successful businesses.

One of Brain.fm’s first users, he called the company 12 times before they agreed to bring him in for an interview. When he did receive an offer, he jumped at it (even working for free for the first few weeks). He eventually moved up to Head of Technology, and is now the CEO. As CEO, Daniel is constantly striving to build a company that can not only change the world through music, but also be one of the best companies for people to work for and grow with.

Daniel has visited over 20 countries and has a lifelong goal of setting foot on all 7 continents, he just checked Antarctica off the list!

 

Biggest Takeaway You Don’t Want To Miss

Brain.fm uses their patented AI music engine and scientific research to create music to help you improve the activities you already do by helping you focus. There is scientific evidence that users of Brain.fm are 39% more effective and spend 39% more time on a task while listening to their music. Along with helping you focus while working, Brain.fm can help you with sleep, meditation, and more.

 

Show Highlights

  • What is Brain.fm? [3:40]
  • How does it work? And what is the science behind it? [4:50]
  • How can Brain.fm potentially replace ADHD medications? [10:50]
  • What are some other ways people can use Brain.fm other than for work? [14:20]
  • What do you feel Brain.fm could change the world? [16:55]
  • How much does it cost?[18:30]
  • What are Dan’s final thoughts? [20:00]

 

Special Offer

Visit Brain.fm/bella for 10% off!

use coupon code “bella”

 

Links

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  1. Click this link – Bella In Your Business
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mastermind pet sitting

Play

Episode 138: Profit First With Mike Michalowicz

Mike is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies – one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.

Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here to share the best of what he has learned.

 

Biggest Takeaway You Don’t Want To Miss

Here’s what everyone should do immediately, just these two simple steps. First, set up one savings account and call it “profit.” Step two, allocate 1% of your income into that profit account. The magic will start to happen because you’re literally taking your profit first. Start today, start slow and you’ll grow into the full system over time.

 

Show Highlights

  • Mike lost two million dollars in two years, what was that experience like? [3:20]
  • Why do most entrepreneurs struggle to ever make a profit? [7:15]
  • What is GAAP’s “Frankenstein Formula?”? [11:20]
  • What lessons did Mike learn from health and fitness experts? [13:50]
  • What are TAPs? Are they the starting point or end game? [18:30]
  • What numbers should business owners be looking at and doing, every quarter?[20:50]
  • What is Mike’s newest book, Clockwork, about? [22:20]

 

Special Offer

Get a free copy of Mike’s book “Surge” at https://www.mikemichalowicz.com/get-surge-free/

 

Links

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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jump & scale

Play

Episode 137: How To Make Better Decisions In Your Business

With an uncanny knack for connecting quickly with warmth and humor, plus years of practical relevance and experience (ex-Google, ESPN, HubSpot, NextView VC; current founder/show host, Unthinkable Media), Jay Acunzo delivers keynotes that move people to action. Whether it’s with 40 global brand executives, 400 fire chiefs, or 4,000 fired up marketers, Jay challenges others to break from conventional thinking and supposed “best practices” in a way that drives greater results for companies and careers alike.

 

Biggest Takeaway You Don’t Want To Miss

You shouldn’t make decisions based on finding the best practice, rather you find the best approach for YOU. Put some blinders on, ignore the competition, focus all your time and effort investigating your own business and asking open-ended questions. There are details right in front of us every day that we fail to use because we’re operating too much in the abstract, those hold the clues to making really good decisions.

 

Show Highlights

  • How can an entrepreneur differentiate themselves in the market? [2:15]
  • How do we find what works for us and what doesn’t work for us? [7:45]
  • What is an aspirational anchor? [13:30]
  • Can we have an example of how to break the cycle? [16:50]
  • What’s one final thought Jay wants to leave with our audience? [18:35]
  • Where can our audience find Jay online?[19:25]

 

Special Offer

Check out Jay’s book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Workhttp://jayacunzo.com/book.
Get a free chapter of the book by tweeting Jay: @jayacunzo

 

 

Links

 

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jump & scale

Play

Episode 136: How Does Blogging Help Me Get Pet Sitting Clients?

Today, we’re answering a question I get all the time – how does blogging help me get pet sitting clients? Although we’ve talked about how important blogging is, we’ve never really dived into the strategy behind how it actually works!

Biggest Takeaway You Don’t Want To Miss

In this day and age it isn’t about creating more and more content but using the content you do have and spreading it as far as you can. Blogs are super for repurposing, or what my friend Brian Fanzo calls “upcycling”. And at the end of the day, your customers will always have the same questions. They will get their answers, one way or another. If your blog keeps coming up to answer their questions it will subconsciously show them that you are a trusted local expert. That you care enough to make your marketing shine, that must be a great indication of your work ethic. The very thing they are hiring you for!

Show Highlights

  • What’s the premise behind blogging to get clients? [5:00]
  • What is upcycling? [8:00]
  • How do I schedule my upcycled content? [9:30]
  • How do I share my content on different channels? [13:00]

Links

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    1. Click this link – Bella In Your Business
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Jump & Scale

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legal mistakes

Episode 135: Legal Mistakes Entrepreneurs Make With Bobby Klinck

Bobby Klinck is a lawyer, but he’s not your typical lawyer.

Sure, he went to Harvard Law School and worked prestigious law firms, but if you look at the big whiteboard in his office, you won’t see much about the law. It’s filled with tasks related to platform building, inbound marketing, and sales funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

 

legal mistakes

Biggest Takeaway You Don’t Want To Miss

No two businesses are alike. That’s why it’s important to have a lawyer and a CPA that you can trust and understand. Don’t just follow advice blindly. You want someone that can explain to you WHY they’re making certain recommendations for you.

 

Show Highlights

  • What’s the difference between an S-Corp & an LLC? [2:45]
  • What should we know legally-speaking about being an S-Corp vs. an LLC? [7:45]
  • Can you give us the run-down on partnerships and the legalities behind them? [11:45]
  • What does an LLP do? [13:00]
  • From a legal standpoint, can we uphold our service contracts through click-here-to-agree contracts? [17:15]
  • Where can our audience find Bobby online? [19:45]

 

Special Offer

Check out Bobby’s free training site for online entrepreneurs, The Online Genius Academy:  www.youronlinegenius.com/academy.

 

legal mistakes

 

Links

 

Share The Show

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  1. Click this link – Bella In Your Business
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social selling

Episode 134: Social Selling In Your Pet Business With Rebekah Radice

Rebekah Radice is the founder of RadiantLA, a digital marketing training and development company, International Keynote Speaker, creator of the PREP Performance Method, and the author of, “Social Media Mastery: A Comprehensive Guide to Strategic Growth.”

With over 20 years of experience, Rebekah has trained thousands of growth-driven leaders on her PREP™ Performance Method.

Through this four-step process, entrepreneurs to enterprise get the skills, systems, and processes necessary to improve social media engagement, generate quality leads, turn conversations into conversions, and increase revenue.

 

social selling

Biggest Takeaway You Don’t Want To Miss

  • Being authentic on social media is more important than ever in order to use social selling to cultivate our audience. We can leverage social media to gain new clientele by telling stories and just sharing what goes on in our lives in the day-to-day. Social media might be the first place people find you, the last, or somewhere in between – but it is crucial nonetheless.

 

Show Highlights

  • What’s the difference between social media, social selling, & social networking? [2:30]
  • How can we use social media to create new customers? [10:00]
  • Do you think that social media for service-based businesses is a first-line or second-line of ‘attack’? [15:00]
  • What ONE social media site drives the most amount of traffic, generally? [19:30]
  • Where can our listeners find you online? [21:00]

 

social selling

 

Links

 

social selling

 

Special Offer

 Get your FREE download for The Social Selling Blueprint – The 4 Step Process To Using Social Selling Successfully In Your Business. Learn how to convert your social media audience into clicks, subscribers, and sales. Download here: https://rebekahradice.com/socialselling/

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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jump & scale

Play
transform your business

Episode 133: How To Transform Your Pet Business In Just 365 Days With Becki Davis

Becki founded her business, Prefurred Pet Care Services, in 2016 after an incredibly difficult period of personal change and loss. Her hobby quickly became serious, and Prefurred is now an award-winning business employing 13 people!

 

 

transform your business


 

Biggest Takeaway You Don’t Want To Miss

The way that we respond to life, not react to it, determines what happens to you now and in your future. We have to make the lives that we want, and not just wait for it to fall into our laps.

 

 

transform your business


 

Show Highlights

  • Who Is Becki Davis? [2:20]
  • What happened with one of your IC’s? [3:20]
  • What was it about the Employee Quickstart & Bosses In Charge Mastermind that helped you? [5:45]
  • What’s the difference between a regular pet sitter Facebook group & the Bosses In Charge Mastermind? [7:45]
  • What did your business look like in December of 2017 and what was the big goal you set for yourself in January of 2018? [10:30]
  • How did being able to look back at all the progress you made over the past year make you feel? [13:15]
  • What advice do you have for other pet business owners that want to transform their business, but aren’t sure how? [15:50]
  • Tell us your story about when you were waiting tables and you learned that the restaurant was closing. [18:00]

 

 

transform your business


 

Links

 

Share The Show

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  1. Click this link – Bella In Your Business
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http://jumpconsulting.net/scale
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live streaming

Episode 132: Leveraging Live Streaming For Your Business With Stephanie Liu

Stephanie Liu is an award-winning digital marketing strategist and live streaming expert. As an ad agency veteran, she spent the last decade and a half helping Fortune 500 companies go from unknown to unforgettable by using social media. As the host of Lights, Camera, Live®, she shines a spotlight on the best and brightest marketers in the industry. Her signature course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills, and experience into a captivating live stream.

Biggest Takeaway You Don’t Want To Miss

  • With the Internet and social media as a whole moving further and further away from written content, and closer to audiovisual content, live streaming has become a dominant marketing opportunity that you DON’T want to skip out on. When your audience has the chance to interact with you and your business in a raw, authentic, and live way – it can really build a meaningful relationship.

Show Highlights

  • Who Is Stephanie Liu? [1:00]
  • Why should business dive into live-streaming? [2:45]
  • What’s the biggest mistake you see business owners make when live streaming? [5:30]
  • What is the snooze function on Facebook? [6:20]
  • How can we brand our live streams? [7:20]
  • What can we do to get our audience to watch our live streams? [10:00]
  • The Why/What/How/What-If Formula [11:25]
  • What are some advanced tips regarding live streaming? [14:45]
  • How can we take a live stream and repurpose it in different ways? [16:00]
  • Any final thoughts you’d like to share? [18:00]
  • Where can we connect with you online? [19:15]

Special Offer

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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chatbots

Episode 131: All About Chatbots With Kelly Noble Mirabella

Dynamic. Engaging. Totally rad. These are a few words you might use to describe your latest Facebook video … but they also apply to Kelly Noble Mirabella, self-described social media geek and marketing consultant with Stellar Media Marketing.With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and classes.

Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement, and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials.

Today, she teaches entrepreneurs, small business owners, and working professionals how to use social media to improve their businesses and achieve their goals.

 

chatbots

 

Biggest Takeaway You Don’t Want To Miss

  • Chatbots are some of the latest and greatest marketing technology that we have access to as business owners. They might seem complicated and daunting, but they really aren’t! You don’t need to be a programming or computer science expert to use one.

 

Show Highlights

  • What is a chatbot? [3:20]
  • What is the 24 + 1 rule? [6:00]
  • Are there things people should NOT do with chatbots? [7:00]
  • How do we get started with chatbots? [9:15]
  • What’s the difference between emailing your client list vs. chatbots? [17:15]

 

Special Offer

 

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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training employees

Episode 130: Training & On-Boarding Employees With Rob Balasabas

Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You may also find him engaging with their private online community of over 14,000 (and growing) online course creators inside the “Thinkific Studio” Facebook Group.

Rob joined the Thinkific Team in 2016, as a Customer Champion where we worked closely with customers to get their Thinkific sites off the ground, and quickly making the leap into the Marketing Team in early 2018. You may see Rob talking about Thinkific, Online Courses, and Digital Marketing strategies on webinars, livestreams and podcasts. When he’s not doing that, you can find him in line at the local taco food truck outside the office or a local coffee shop sipping on a “double-double” 🙂

 

training employees

Biggest Takeaway You Don’t Want To Miss

  • Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business. Create and sell online courses and membership sites under your own brand, and see first-hand the impact teaching online with Thinkific will have on your business.

 

Show Highlights

  • Who is Rob Balasabas? [2:00]
  • What is Thinkific? [3:45]
  • How can a pet sitting business owner use Thinkific for ongoing training for their staff? [8:45]
  • Can we use Thinkific as a marketing tool? [12:15]

Special Offer

  • When you sign up with Thinkific with Bella’s affiliate link, you get a TON of bonuses like:
    • 1 Month Free on the Thinkific Pro Plan
    • An on-boarding call with a Thinkific On-boarding Specialist
    • Premium Training Courses

Sign Up Here: https://bit.ly/2RwNBmc

Links

 

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social media strategy

Episode 129: The Relationships Behind Social Media With Chris Strub

Chris Strub is the first person to use live-streaming and Snapchat in all 50 U.S. states. He’s also the author of 50 States, 100 Days: The Book, and is the CEO of I Am Here, LLC.

 

social media strategy

 

Biggest Takeaway You Don’t Want To Miss

  • Social media is more important now than ever and it truly is an aspect of your business that you don’t want to ignore or write off completely. It can help you make meaningful connections and engage your with your core audience in an authentic way. The biggest mistake that business owners make is that they post on social media because they feel like they have too. It’s important to be authentic and post relevant, quality content – otherwise people WILL see through it. Develop a strategy that you can commit to and see how it can take your business to new heights.

 

Show Highlights

  • Who is Chris Strub? [2:00]
  • Why should I incorporate a social media strategy into my business? [3:30]
  • What social media apps should pet sitting business owners be focusing on? [6:45]
  • How often should I be posting and engaging on social media? [11:30]
  • What do you say to people who think social media is a waste of time? [17:00]
  • Why do you prioritize attending live events? [19:45]

 

social media strategy

Special Offer

 

Link

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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corporate america

Episode 128: Going From Corporate America To Small Business Owner With April Cox

April is a dog mom of 2 that just recently left corporate America to run her daycare and boarding business, Rocky’s Retreat. Rocky’s offers a boutique experience that allows dogs to thrive.

corporate america

Biggest Takeaway You Don’t Want To Miss

  • There’s never going to be “perfect time” to leave your corporate job to become a full-time small business owner. There will always be another hiccup or another goal you want to hit before taking the plunge. April’s advice? Acknowledge your fear but don’t suppress it. Oftentimes doing something scared can be the kick-in-the-pants you need to propel yourself to greatness!

 

Show Highlights

  • Who is April Cox? [1:45]
  • What was your intention for the business when you purchased it? [2:20]
  • What is your relationship with fear? [3:40]
  • Can you describe your goal for leaving Corporate America? [7:00]
  • How did you learn to be a caretaker for other people’s dogs as opposed to caring for your own? [9:00]
  • In what ways did your life change when you left Corporate America? [10:20]
  • What’s your advice for someone that wants to leave their full-time job to focus on their business, but hasn’t been able to bring themselves to do it yet? [12:00]
  • What attracted you to buy Rocky’s Retreat? [14:00]

 

Special Offer

  • Get a free gift for signing up to April’s email list at www.rockysretreat.com. She sends out great info like tips and recipes!

 

corporate america

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sales funnel

Episode 127: The Three Types Of Videos With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled, in shared creativity, and in the power of defining your why. Dave shares this message through the creative process of making videos.

 

sales funnel

 

Biggest Takeaway You Don’t Want To Miss

  • When we talk about the three types of videos, we have awareness videos, consideration videos, and decision videos. Each of these types has a different format, aim, and result when marketing our businesses. For each of these types of videos, we want to market them on our Facebook business pages, our Facebook personal profiles, and the big one – YouTube. By creating these different types of videos and promoting them in different areas, we can maximize our video marketing efforts for our businesses.

 

Show Highlights

  • Who Is Dave Feinman? [1:30]
  • What are the three types of videos we should be creating? [2:30]
  • Where do we promote our videos? [5:30]
  • Can a small pet sitting company get on the first page of Google? [8:00]
  • What’s the third kind of video we should be using? [9:00]
  • How can we use Facebook Ads and the Facebook Pixel? [13:00]
  • How do we promote our videos on YouTube? [15:00]
  • Can we get the same kind of SEO if we only use Facebook? Or do we need to use YouTube? [16:00]
  • What’s the third place we should be posting our videos? [18:00]
  • What is the correct order to post and promote our videos? [20:15]

 

Links

 

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virtual assistants

Episode 126: All About Virtual Assistants With Trivinia Barber

Trivinia is the founder of Priority VA – a boutique Virtual Assistant Agency that matches elite level entrepreneurs like Todd Herman and Ray Edwards with highly skilled virtual assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate.

 

virtual assistants

Show Highlights

  • What should we outsource? [2:00]
  • How do you know when you’re ready to hire a virtual assistant? [4:00]
  • If there is a communication breakdown with a virtual assistant, does that mean the trust is broken? [9:00]
  • Can you describe the different levels of delegation? [11:30]
  • How do we know when we’re ready to say goodbye to a toxic relationship? [15:00]
  • What’s the best way to communicate with our team? [17:00]
  • What do you love the most about PriorityVA and the people that you serve? [21:00]

 

virtual assistants

Special Offer

 

Links

 

virtual assistants

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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