business woman, podcast, business coach, video, staff training, video training

Episode 209: Why You Need Video Training for Your Pet Care Staff in 2020

Why You Need Video Training for Your Pet Care Staff in 2020

Liz Illg is a Business, Content, and Systems Consultant. Liz and her team take an all-inclusive approach to finally bring your vision to life.

They specialize in building the systems and operating foundation that will help you truly take off and scale your business, or writing the one-of-a-kind marketing materials that will get you NOTICED. All you have to do is tell her the idea, approve the final product, and put it to work for you!

Since 2013, Liz has…

  • Opened five brick-and-mortar grooming shops.
  • Launched her dream business, Liz Illg Consulting.
  • Developed organic business relationships across countries and industries.

Is VIDEO the way of the present and the future?

Biggest Takeaway You Don’t Want To Miss:

  • Videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning.
  • Customize your training through our paw print to keep your “Secret Sauce” and have a way to show to your people this is how you do it. It’s specific, streamlined, and simple.
  • Build the foundation of your training from the video aspect and documentation, and YOU as the business owner get to decide the added things that you want to incorporate in your business.

Bonuses if you purchase during the launch period:

  1. Support inspired email templates that you can send to your employees every month.
  2. Branded Graphics
  3. Blueprint of the exact outline for you to use during face to face or video meetings with your staff.
  4. Two Certifications

Show Highlights:

  • How Pet Care Training was born 1.03
  • What should I do in employee training and what should I talk about? 9:41
  • Why video training enhance messaging and support, and what kind of effects does it have on their staff? 14.25
  • How should I onboard my new staff? 19.52
  • Professional Pet Care Team Training Portal 22.25

Links:

www.petcareteamtraining.com

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link –Bella In Your Business
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business coach, pet sitting, dog walking, business, video, video marketing

Episode 208: Easy Ways To Repurpose Content into Videos

Bella knows that you probably feel like making video content for your business is a tough task. to get creative, especially during 2020 is a tough thing to do. We are in survival mode and growth mode just trying to get back to the new normal.

Today, Bella is going to teach you why you don’t actually need to be creative to make videos and how you can take what you’ve already got and reuse that.

It is important to realize that not everyone sees all your content. Only a small portion of them do and many won’t remember it months down the road. We can leverage this to create amazing things in our business without having to get creative.

Show Highlights

  • Facebook & Google analytics settings show what is getting the most traction — use it! [3:40]
  • How to utilize your previous topic headers to create videos [6:35]
  • What are the steps to success? [8:13]
  • Be seen in the same shirt more than once [10:49]
  • Video in your marketing [14:09]

Mentioned in the show:

  • Invideo 50% off with the Bella hookup!
  • Easily market for new hires with JazzHR
  • Get all of your marketing done for you with BMWB.

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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podcast, entrepreneur, pet industry, business coach, video

Episode 207: The Power of Snackable Videos In Your Pet Business

Creating a video is something that is so easy to do in your business. The problems that you solve are universal and won’t change may times, so this content becomes what we call evergreen. It means it can grow forever. It won’t die.

We are continuing on this video training series by talking about snackable content today. I am going to show you what it is and how easy it is to produce yourself. Don’t forget to check out Invideo… I scored you a 50% deal. See below!

Show Highlights

  • How your video can establish trust with the viewer
  • How to create snackable content
  • Structure of creating snackable content
  • How you can come up with the ideas
  • Examples in the pet sitting and dog walking industry

Links

  • Learn More About InVideo.
  • Get 50% off by using my code BELLA50
  • Don’t forget to check out Bella’s templates you can steal now!

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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podcast, dog walking, pet industry, business woman, entrepreneur

Episode 206: The Step By Step Process For Creating Promotional Dog Walking Videos

Show Highlights

  • Popular misconceptions about video
  • What is the ideal length, aspect ratio, basics
  • The Four Pillars that make a promo great
  • How to alleviate the biggest bottleneck in creating videos. 
  • Structure for thinking of visuals:
  • More important than editing is the design and how the frame looks like
  • Music- select one that amplifies the overall mood of your video

     

Links

  • Learn More About InVideo.
  • Get 50% off by using my code BELLA50
  • Don’t forget to check out Bella’s templates you can steal now!

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Video, Video Content, Video Marketing, Business, Women, Podcast, Pet Industry, Dog Walking

Episode 205: How to Use Funnels To Easily Create Video Content

Show Highlights

  • Learn how you, a solo-preneur or business owner, can leverage videos to generate real-world leads.
  • Learn what the biggest fallacy is and why most people don’t see results.
  • Learn what the approach should be for TOFU, MOFU, and BOFU and learn how to create ideal content for them.
  • Discover the biggest bottle-necks that you may face.

Links

  • Learn More About InVideo.
  • Get 50% off by using my code BELLA50

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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pet business, business women, podcast

Episode 204: How Your Vision and Focus Can Scale Your Business Fast with Joanna Price

 

Joanna Price is the Owner of Woofin’ It Pet Concierge. It is her vision, tireless work ethic, and passionate commitment to pets that has grown her business from the seeds of an idea to the best Dog Walking and Pet Sitting service in Frederick, with 5 team members. Additionally, her commitment to exceeding expectations and delighting clients is evident in their references (affectionately referred to as WOOFERENCES). She and her team truly have fun with your pets and the “work” they all do. Joanna and her team thrive on giving pet parents peace of mind, and are truly grateful for the trust their clients have in them to care for their fur-babies!

Show Highlights

  • Learn about how Joanna uses her own lingo in her pet concierge brand to make it special.
  • Hear how she has stayed positive through COVID.
  • Learn about how commitment to hiring helped her grow her business fast.
  • Understand how her why helped shape her business

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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business women, pet industry, podcast

Episode 203: The Difference Between Customer Service VS Customer Experience Could Increase Your Profits

The Difference Between Customer Service VS Customer Experience Could Increase Your Profits

For more than 20 years, Jeannie Walters, CCXP has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the CEO and Founder of Experience Investigators, a global Customer Experience consulting firm helping companies improve loyalty and retention, employee engagement, and overall customer experience. Hundreds of companies across three continents have trusted Jeannie to consult, train, and speak, from SMBs to Fortune 500s. In addition to being a Certified Customer Experience.

 

Show Highlights

  • What is the customer experience?
  • How can I understand my customer’s journey better?
  • How can investing in customer experience benefit my organization?
  • What moments really matter along the journey?
  • How can a leader get their employees to buy into these ideas?

 

Links

  • Jeannie’s website https://experienceinvestigators.com/

Freebie

Text “Experience” to 66866 to join the 21-Day CX Challenge or visit www.experienceinvestigators.com

 

Let’s Connect!

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bella in your business

Episode 202: How to Communicate, Persuade & Close like an Experienced Trial Lawyer

How to Communicate, Persuade, & Close like an Experienced Trial Lawyer

 

mitch jackson communicate persuade close

 

In addition to Mitch Jackson being a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year,” he’s also one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott.

Mitch is the founder of the global LegalMinds Mastermind and has written a new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” which was a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch’s friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer.

 

Biggest Takeaway You Don’t Want to Miss

Learning how to communicate and tell stories is all about the fundamentals. The more you tell stories, the more you communicate with your audience, the better you’re going to get at it. Stories connect us as human beings. One important technique you can try out is taking your client by the hand and take them back in time. Tune in to learn the three key steps to telling emotional stories plus the 5 steps to persuasion. At the end of the day, it’s all about know, like, and trust.

 

Show Highlights

  • [8:00] – The “Tap & Transport” Approach
  • [9:00] – What are the three key factors towards knowing how to communicate an emotional story?
  • [14:00] – Can you describe the 5 specific steps to persuasion?
  • [23:30] – How long can the 5 steps actually take?

 

Free Download

Grab Mitch’s best-selling book, “The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs” https://streaming.lawyer/the-book/

 

Links

Let’s Connect!

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stop preparing start doing

Episode 201: Stop Preparing, Start Doing with Olenka Cullinan

 

Stop Preparing, Start Doing with Olenka Cullinan

 

stop preparing start doing

 

Olenka Cullinan is a CEO and Founder of iStartFirst. She empowers women to up-Level their business and mindset via on-line Bootcamp, iStartFirst Women’s Summit, and delivering keynotes and workshops for companies nationwide & globally. Olenka has developed a “Backbone of Success”™ method that helps female leaders to take action, get paid their worth and show up like a BOSS-Babe. Olenka’s work globally, combined with humor and personal experiences led to her recent appearances at TEDx (twice) and made her into one of the premier consultants. She has worked with startups, corporate leaders and some of the top organizations in the country: e.g. GAMA International, Lincoln Financial, Chambers of Commerce, etc.

 

Biggest Takeaway You Don’t Want to Miss

You cannot out-read, out-listen, or outwatch your way to success. You stop preparing, take action, and actually apply what you learn. But what if you’re afraid? Then start small. Set your alarm for 90 seconds and DO whatever you’re scared of doing. After that 90 seconds, you’ll never be at the same level of fear. The best way to deal with a perfectionist mindset is with massive action. It’s messy, but you have to embrace it and do it anyways. Just remember that no matter what you are doing, it’s not going to be great the very first time you do it – so just get it over with! Perfection is NOT a human quality and it’s always going to hold you back.

 

Show Highlights

  • [1:45] – Where is Olenka’s story?
  • [3:00] – What holds business owners back from taking action?
  • [6:15] – Why do business owners get stuck in the preparation phase?
  • [9:30] – What are 3 things business owners can do to boost their cash flow right now?
  • [15:30] – What are some action steps that stressed business owners can take right now?
  • [18:00] – Where can you follow Olenka online?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Pet Industry, Pet Business Owner, Woman in business, entrepreneur

Episode 200: If I’ve Taught You Anything…

If I’ve Taught You Anything…

Wow – 200 episodes.

200 episodes of me (hopefully) providing you value, nuggets of wisdom, and lessons that you can take and apply into your business. It’s been an honor to record, produce, and publish this podcast for you all every single week for the past few years.

On this episode, you’ll find that it’s a bit different than the usual format. From my heart to yours, I want to share with you some lessons learned over the past several years in business and in life. I hope you enjoy it.

 

Show Highlights

  • [6:45] – Ever feel like life happens to you?
  • [8:00] – Whether you like it or not, you’re a leader!
  • [10:00] – How can you be the most impactful towards family & friends?
  • [12:30] – Don’t compare yourself to anyone else!
  • [15:30] – Leadership vs. Avoidance

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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bella in your business

Episode 199: How To Do Virtual Meet and Greets In Your Pet Business

How to do Virtual Meet and Greets In Your Pet Business

One of the “blessings” of our new normal under COVID-19 is that it has opened the realm of finding virtual alternatives to our everyday processes. One of these alternatives is virtual consultaations for pet sitters. That’s where you hop on a video call with your potential client and host your meet and greet – virtually!

Nikki & Steph, co-owners of Dog Jogs, have actually transitioned to now conducting ONLY virtual meet and greets, and have a wealth of knowledge to share. Their company truly believes that ‘a tired dog is a happy dog’ and specializes in jogging dogs. They also believe in providing effective, efficient resolutions to customer service issues and ensure complete client satisfaction. Which is what helps them continue to think outside the box, and grow their business by evolving as challenges arise. This year will be Dog Jogs’ 4th year in operation, with many plans for many more to come! 

 

dog jogs

Nikki & Steph – Dog Jogs

Show Highlights

  • [2:45] – Who are Nikki & Steph and how and why did you start Dog Jogs?
  • [4:15] – What sparked your idea to conduct virtual meet and greets, and what trepidations did you have?
  • [7:45] – Walk us through your thought process for implementing virtual meet and greets and how you successfully accomplished that
  • [9:45] – How do you handle potential behavioral/aggression issues with the pet during virtual meet and greets?
  • [11:00] – How did you instruct your clients to send over the videos you requested?
  • [12:45] – What’s been your staff reactions?
  • [15:00] – What percentage of clients have shown pushback ?
  • [16:30] – How and why are you going to be marketing this new process?
  • [18:00]- What advice would you give to pet business owners that are afraid to start doing virtual consultations?

 

Virtual Meet-N-Greet In Action!

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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business woman, social media marketing podcast

Episode 198: Baby Boomers Vs Millennials… Or Is It?

 

Baby Boomers Vs. Millennials…Or Is It?

The generational gap between baby boomers and millennials is something that every business owner is bound to encounter…. perhaps you already have? But one generation doesn’t have to be at war with the other. Each generation has unique and specific experiences that they can share with one another to improve themselves. That’s why in this week’s episode of Bella In Your Business, I bring you Steve Dotto who has a unique perspective on the generational gap.

Steve Dotto is a tech geek, entrepreneur, and business owner. He is the founder of Dotto Tech, which he has grown into a successful, self-sustaining business. He has built a community of our thirty-six thousand people, spoke at Social Media Marketing World, and worked with companies like Xerox and Blackberry.

 

boomers versus millennials

Bella Vasta & Steve Dotto

 

Show Highlights

  • [2:00] – How do we define baby boomers?
  • [2:30] – What are the stereotypes about baby boomers?
  • [8:00} – Can you tell us your best advice for boomers looking to expand their online presence?
  • [21:00] – What is the best advice you have for baby boomer business owners, millennial business owners, and where can my audience find you online?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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business woman, pet business, new podcast episode, free publicity, free marketing

Episode 197: How to Generate FREE Publicity & Marketing for your Pet Business

How to Generate FREE Publicity & Marketing for your Pet Business

Connecting with your community & learning how to truly bring value to your audience is not an easy task. Many business owners aren’t sure where to start or what direction they should take. In this episode, I bring you, Regina Robinson of Outward Bound Hounds who shares some of the ways she was able to connect with her community during the COVID-19 Crisis.

 

Regina Robinson

In 2012, Regina left her career in culinary arts, nutrition, dietetics, and yoga to help a friend build her own pet sitting business. She quickly learned that pets need adventure, exercise, and love just as much as people do! After five years of loving pets and serving their pet parents, she decided to take a leap of faith and open her own company – Outward Bound Hounds.

Show Highlights

  • [1:30] – Who is Regina Robinson?
  • [4:30] – What were you worried about before signing up for Better Marketing With Bella & what made you decide to take the JUMP?
  • [7:30] – Can you describe some of the challenges you’ve had to overcome while marketing your pet business?
  • [10:30] – What did you think was going to happen with the sidewalk chalk guerrilla marketing idea and what ACTUALLY happened?
  • [13:00] – Tell us what happened once you started getting entries in your sidewalk chalk challenge?
  • [21:00] – What has this experience taught you about marketing for your pet business?

 

better marketing with bella

 

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Business women, covid19, pet industry podcast episode

Episode 196: Resiliency, Black Swans, and Perseverance Through the Darkest Times

Resiliency, Black Swans, & Perseverance Through The Darkest Times

 

Business women, covid19, pet industry podcast episode

 

 

Since 2012, Asha has owned and operated Hoby Dogy serving Hoboken, NJ. Having annihilated stage-four cancer, Asha’s a warrior who strives to counsel from deep wisdom won from a life going to battle. She works hard to get better every day and, in so doing, be a light in the world. When not serving others, Asha takes long walks with her dear husband Jan and their dreamy puppies Lovey and Savey who they met and rescued on the streets of Colombia.

 

Asha Olivia

Show Highlights

  • [1:40] – Who is Asha Olivia?
  • [5:00] – What is a Black Swan moment?
  • [8:00] – Can you describe the differences between “fragile,” “resilient,” and “antifragile?”
  • [9:30] – How did you feel in that moment when you received your diagnosis and how that play into the different mindset conditions?
  • [14:30] – What is the story of Vice Admiral James Stockdale and what is the Stockdale Paradox?
  • [18:00] – How do you become antifragile?
  • [22:00] – What do you suggest that the audience starts to ponder in order to maintain antifragility?

 

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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Episode 195: The Scientific Way To Choose A Pet Sitting Software

 

The Scientific Way To Choose A Pet Sitting Software

Choosing a pet sitting software is not an easy task. Maybe you’re overwhelmed with all of the different options out there, or even tried them all but just can’t decide. It’s difficult to determine which features are important to YOU and then to match those needs up with software. In this episode of Bella In Your Business, I sit down with Kristin Young, where she shares her scientific process for successfully choosing a pet sitting software to use in your pet business.

 

 

After 20 years in corporate real estate and business, Kristin “woke up” one day realizing she wanted more ownership over her own time and to escape the common cubicle. With two young kids and a supportive husband, she began the search for an income model that she could manage, grow, and LOVE. In January of 2019, she decided to buy NOT ONE, but TWO cat sitting companies, with the intent to merge them into a single business. With a passion for business, love of animals and affinity for cat puns, Kristin uses her inner “geek” to make data-driven decisions in her cat sitting business and create processes that allow her to start stepping out of day-to-day operations and spend more time working ON her business, instead of IN her business.

 

Kristin Young

Kristin Young

Show Highlights

  • [1:30] – Who is Kristin Young?
  • [5:00] – What was the driving force behind switching pet sitting software companies?
  • [7:00] – Can you describe what an “RFP” is?
  • [9:15] – How did you come up with the methodology for RFP and choosing a pet sitting software company?
  • [19:15] – How long did you try each pet sitting software for? Are you happy with your choice in software? What advice would you have for someone that is stuck trying to choose a pet sitting software?
  • [23:00] – Where can you find Kristin online?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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Business women talking about website content security

Episode 194: How To Prevent Your Website Content From Being Snatched

How To Prevent Your Website Content From Being Snatched

Have you ever had your website content snatched? I’ve had a lot of pet business owners come to me about how other pet businesses STOLE their website content including services and blog posts! What would you do? Could you prove the content was yours? What images have you used? Who would you speak to?

This episode was born with my two expert cohosts so that nobody EVER has to go through that. Today, we have Liz Illg, expert wordsmith, who helps business owners with internal and external messaging. She helps businesses really convey their differentiating factors to their audience. We also have Erika Godwin, website guru, who understands the technical/SEO aspect of creating a rocking website.

 

Business women talking about website content security

 

Show Highlights

  • [2:00] – Who is Bella Vasta, Liz Illg, and Erika Godwin?
  • [5:10] – How do we prevent our website content from being snatched?
  • [12:00] – What is your website actually DOING for you?
  • [20:00] – What does it mean to properly label images on your website?
  • [28:00] – How can you get in contact with Liz & Erika?

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

 

Links

  • Erika’s Website: barketing.co
  • Liz’s Instagram: @liz.illg
  • Bella’s Instagram: @bellavasta

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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business women on laptop creating video

Episode 193: How To Utilize Video For Your Dog Walking Business

How To Utilize Video For Your Dog Walking Business

If you’ve been following me for a while, you know that I’ve been squawking about the use of video for your dog walking business for YEARS. Video is the present and it is seriously skyrocketing – especially right now with everybody being home. If you haven’t gotten in yet on the video game, believe me when I say you need to! In this episode, I am going to teach you exactly how.

 

business women on laptop creating video

Biggest Takeaway You Don’t Want To Miss

  • Video connects you to your audience. You don’t have to do it every day, and you don’t have to do it for hours, but I would challenge you to try to do it at least once a week for one or two weeks. It will make a world of a difference. If your clients are browsing and see your videos, chances are they will feel a deeper connection with you. Not because you are perfect on camera, but because you are showing vulnerability by BEING on camera. It shows that you are human. That ALONE goes a long way – especially when the people who are searching on your social are trying to decide if they can trust you.

plan not to fail

Show Highlights

  • [2:45] – What types of video apps are out there?
  • [5:45] – What is the purpose of going live?
  • [7:20] – Better Marketing With Bella Marketeer Shoutouts!
  • [13:25] – What are the different ways to go live?
  • [16:00] – How can I partner with you?

 

BMWB

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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Episode 192: 7 Day Pet Business COVID-19 Grand Re-Opening Challenge

 

7 Day Pet Business COVID-19 Grand Re-Opening Challenge

By now, most of us are in the “acceptance” phase when it comes to the COVID-19 Pandemic. That means it’s time to start thinking about how we are going to JUMP back into full-force once everything clears up. We have to be honest with ourselves and realize that not every client and staff member is going to come back. Some businesses themselves may not even be able to come back – and I want to make sure that’s not you.

That’s why Liz Illg, Erika Godwin, & myself have created the 7-Day Pet Business COVID-19 Grand Re-Opening Challenge to make sure you are fully equipped with everything you need to bring your business back to life!

 

 

 

 

Show Highlights

  • [2:00] Bella & Liz’s Big Announcement!
  • [5:30] – Why are we hosting this 7-Day Challenge Group?
  • [15:00] – How do we fight through all of the ups and downs?
  • [21:00] – What is “back-office” prep?

 

Links

 

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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bella in your business

Episode 191: How To Recession-Proof Your Small Business After COVID-19

 

How To Recession-Proof Your Small Business After COVID-19

KNOW YOUR NUMBERS! You’ve heard me say this time and time again. Today, I bring you Marilyn Parham, CPA & Jessica Mae Stafford from The Bottom Line CPA. The Bottom Line® CPA is an award-winning, 100% Xero cloud accounting practice serving as industry leaders for Amazon FBA, eCommerce, and Online Business owners. Founded in 1996, TBLCPA launched into the online world circa 2013, quickly becoming the Certified Profit Pros behind many elite online brands. We are also home to ProfitHERO™ where we serve as virtual Profit Partners who are just as passionate about the businesses of our growing family of online DIYers as they are.

bella in your business

 

Biggest Take Away You Don’t Want To Miss

  • KNOW YOUR NUMBERS! You’ve heard me say this time and time again. In this episode, you’ll learn how to secure your financial foundation, how to understand your financial facts, and how to understand your financial funding. At the end of the day, we have to fully grasp where our cash is coming in and where it is being spent so that we can stay PROFITABLE.

 

Show Highlights

  • [1:00] – Who is Marilyn Parham & Jessica Mae Stafford?
  • [2:45] – How can we secure our financial foundation?
  • [5:30] – What are the ways to understand our financial facts?
  • [8:00] – What is the Pocket More Profit Masterclass?
  • [9:15] – How can we understand our financial funding?

 

Links

 

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Business Women pointing to marketing podcast

Episode 190: How To Move The Mountain In Your Life

 

How To Move The Mountain In Your Life

 

Nicholas Trevillian

Biggest Take Away You Don’t Want To Miss

  • We all have rock bottoms. It may be physically, mentally, emotionally, financially, or something else. If you look at your
    “rock bottom” as being at the bottom of a mountain, it becomes easier to take that first step. It’s really important to focus on “winning” that first 24 hours, and from there – the first week. Day 1 will always be the hardest, but by spending just 15-20 minutes a day climbing your personal mountain, you’ll be surprised at h0w much progress you can make to move the mountain.

 

move the mountain

 

Show Highlights

  • [2:00] – Who is Nicholas Trevillian?
  • [6:30] – What is the difference between a victor vs. a victim mindset?
  • [8:00] – The “3 To Be” Method?
    • What Do I Want?
    • What Do I Have?
    • How Do I Get There?
  • [10:30] – What do we need and what do we NOT need in order to take the first step to change your life?
  • [17:30] – How can momentum in your personal life spill over to affecting your business?
  • [25:00] – The 3 things that successful people do every day
  • [26:00] – Where can our listeners connect with you online?

Links

 

move the mountain

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Episode 189: How To Make COVID-19 Stop Messing With Your Head

Episode 189: How To Make COVID-19 Stop Messing With Your Head

How are you doing? Like really doing?

Lately, I’ve been having A LOT of conversations with pet business owners about how to stay strong during the COVID-19 pandemic. I can not imagine the amount of stress that so many of you are having to deal with and I know that it is not easy.

But I want you to know that in this unique time, it is more important now than EVER to be on your A-Game. What you choose to do with the majority of your days NOW is going to set the stage for what Summer, Fall, and beyond will look like. Listen in as I discuss a variety of ways that you can stop COVID-19 from messing with your head.

Show Highlights

  • [3:00] – Why are routines so important, especially during COVID-19?
  • [5:00] – How cleaning can help you feel a sense of accomplishment and even help others in need.
  • [7:00] – Why the strong are getting smart – and how you can too!
  • [10:00] – Consider joining the Pet Industry COVID-19 Survival Group
  • [13:00] – How you can ask for help & start giving yourself what you need.
  • [15:00] – How do I know if I’m an essential business?

 

COVID Pet Industry

Links

Bella Vasta, pet business coach

Episode 188: Things To Consider Before You Close Your Business (Temporarily)

 

Things To Consider Before You Close Your Business (Temporarily)

Lately, I’ve been having A LOT of conversations with pet business owners around whether or not they should close their businesses during the COVID-19 pandemic. I want to be clear – I am NOT advocating one way or the other, but simply here to provide all of the different angles you should consider in order to make the best choice for you, your business, your staff, and your clients.

At the end of the day, every business is different. We all have unique situations, circumstances, and experiences that make us all different in our own ways. It is not our place to judge someone else’s business and tell them they need to close or not close. We are all in this together, and we need to support each other now more than ever.

 

Things To Consider Before You Close Your Business

Show Highlights

  • [2:25] – Consider your area. Different parts of the country (and the world) are undergoing different levels of isolation and social distancing. Check with your local governments for guidance as to how your business operations fit into the current climate. Pay extra special attention if your local area has a “shelter-in-place” directive.
  • [5:00] – Consider the effect on your staff. There are a few different options businesses have in regards to dealing with staff. You can furlough them, lay them off, or continue business as usual. As with everything, there are pros and cons to each route.
  • [6:45] – Consider the type of messaging coming from your business. Internal and external messaging is critical. The worst thing you can do as a business right now is not to stand up as a thought leader. Keep your audience informed and keep it honest. And please, do not say you are closing up shop without making it clear that it’s a temporary closure.

  • [10:00] – If you have to close your business… do not give up. This is the time to feed your mind so that when the world goes back to normal, we can come back bigger and better than ever.

 

COVID Pet Industry

Links

Episode 187: What The Coronavirus Means For Your Pet Business

 

What The Coronavirus Means For Your Pet Business

It’s no secret that the Coronavirus (a.k.a. COVID-19) is causing mass panic in our society, and it’s starting to impact many pet businesses. Clients are starting to telecommute from home and cancel upcoming trips, causing dog walking & pet sitting cancellations. In this week’s podcast, join me, Erika Godwin, and Liz Illg as we discuss the best ways to help handle the response to the coronavirus to put your clients and staff at ease.

 

coronavirus pet business

 

Biggest Take Away You Don’t Want To Miss

  • As unfortunate as this panic is, it is a great opportunity for you to become a thought leader in your community. We want to provide useful, factual information to demonstrate to your clients that you are prepared and have a plan for your business during this difficult time. We want to ensure that we stay calm, know our policies/procedures, and demonstrate leadership to help guide your clients and employees.

 

Show Highlights

  • How do I address the coronavirus in my marketing materials & handle incoming client cancellations? [3:00]
  • How do we secure our staff & put our clients’ minds at ease? [8:00]
  • What is the best way to handle employees that want/need to take sick time? [13:45]
  • What type of marketing should I avoid regarding the coronavirus? [17:00]
  • Is it okay to share/post others’ content as my own? How can we leverage our local news sources? [18:00]

 

 

Go to https://www.facebook.com/jumpconsulting/videos/190925882339130/ and type “CORONA” into the comments to get your free outline!

 

Links

 

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Bella Vasta

Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days

 

6 Ways To Create ALL The Graphics You Need For The Next 90 Days

If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!

Today, we’re going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.

It sounds scary, but you’ll have to trust me that this technique really works. We’ll talk about all this in more in this week’s episode of Bella In Your Business.

 

Bella Vasta

Biggest Take Away You Don’t Want To Miss

  • Content creation for your pet business is all about planning and relevancy. While planning your content ahead is critical, we want to make sure that we are not planning content that isn’t going to help grow our business. It’s easy to get into the mindset of creating content akin to “Hire us for pet sitting” and “Hire us for dog walking,” but these types of images are not going to create the effect that you want. It’s important to get creative, be relevant to your audience, and share stories to really build that connection.

 

Show Highlights

  • How to create content based off looking at your calendar [2:30]
  • Creating content to do with promotions/launches [3:00]
  • How to decide which social media platform to focus on [4:00]
  • What is a brand guide and how do you create one? [5:00]
  • What types of graphics should you consider creating? [6:00]

 

Pet Social

Cheap monthly DIY Graphics for pet businesses

Links

Get $30 off content creation for your pet business with code BV30

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

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Nate Palmer

Episode 185: Skyrocket Your Business With Your Health

 

Skyrocket Your Business With Your Health

Let’s be honest – sometimes being a business owner sucks. It can be lonely, isolating, and so easy to get inside our own heads. That’s why it’s critical to take care of yourself first. We have to take care of ourselves so we can set ourselves up for success in our businesses. Today, I brought on Nate Palmer to the podcast to talk about all things fitness, health, and mindset.

 

 

Nate Palmer is highly passionate about helping humans perform at a higher level. He also happens to be a dad, husband, and the #1 bestselling author of Passport Fitness. Nate coaches entrepreneurs to become unstoppable by weaponizing their nutrition and training. Nate is a coach, speaker, and writer, whose work has been popularized in media outlets such as The Huffington Post, Testosterone Nation, Ask Men, Breaking Muscle, STACK Media, and Thrive Global.

 

Biggest Take Away You Don’t Want To Miss

  • Are you starting off your day ahead with wins, or are you starting in a deficit?  By having clearly defined morning and evening routines, we can set ourselves up for success by completing “quick wins” to get us in a positive, can-do mindset. As business owners, we make so many decisions throughout the day. By having simple routines, we can eliminate the number of simple decisions we make every day (leading to burnout) and save our brainpower for those tough decisions.

 

Show Highlights

  • Why is having a morning routine so important? [5:00]
  • What can you do as part of your PM routine to set yourself up for success? [8:00]
  • How do you have a strong sense of prioritization? [11:00]
  • How is being healthy different than being skinny? [17:30]
  • What is visceral fat and why do we need to target that first? [21:00]

 

Links

 

Free Copy Of The Million Dollar Mealplan: https://n8training.clickfunnels.com/optin30537241

52 Healthy Grab-N’-Go Recipes For Pet Sitters: https://joinjumpconsulting.com/healthy/

Let’s Connect!

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Episode 184: Quality Over Quantity Of Your Social Media Content

Quality Over Quantity Of Your Social Media Content

It’s no shock that being on Social Media is a must for Pet Sitting and Dog Walking businesses. But, what platforms are best for us? How should we be using them? And what kind of content should we be creating?

To share his 15 years plus years of digital marketing experience, I’ve brought on Dan Willis.

Social Media

Dan Willis brings insights into the power of relationship marketing, video content and the emerging millennial/gen. Z marketplace leading your brand to learn how to not only succeed today but how to build success for the future. 

Biggest Take Away You Don’t Want To Miss

Don’t spread yourself thin trying to be active on all social media platforms when the biggest platforms for dog walkers and pet sitters are Facebook and Instagram. Create content that best expresses your brand, use video, and don’t get discouraged if you don’t get a bunch of interaction on any given post. As Dan said, if you can create content that inspires one person to appreciate what you’re doing, that content was of value. 

Don’t just produce a large quantity of content but make sure you’re placing quality over quantity for your social media content.

Show Highlights

  • What networks are the most beneficial for dog walkers and pet sitters? [3:01]
  • The importance of video content [5:28]
  • Social media listening [10:38]
  • Creating quality content [19:16]

Links

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Episode 183: Video Training In Your Pet Sitting Company

Why You Should Do Video Training In Your Pet Sitting Company

Whether you have new hires or you want to give current staff a refresher on your business, planning a training session can be time-consuming and overwhelming! You want your employees to be able to jump right into things, but what’s the best way to support staff learning within your pet sitting business? Video training is the answer.

Video training

Biggest Takeaway You Don’t Want To Miss

Video training in your pet sitting company offers a level of versatility that is not offered through any other form of training. Whether that be reading pages and pages of your systems and processes or hands-on learning, if your employee is not alert, they will not learn. Thus, video training offers the ability for your employees to train when they feel alert and able to fully comprehend the content.

Show Highlights

  • Video improves learning results [3:32]
  • The importance of having a staff training foundation [4:45]
  • Video training tips [6:18]
  • Online training when your employees alert [7:24]
  • Video training is more likely to be consumed [8:58]
  • It doesn’t have to be boring! [10:26]
  • Incorporating video into your onboarding process [11:10]

Links

Let’s Connect!

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Episode 182: Using Video To Increase Sales In Your Pet Business

Using Video To Increase Sales In Your Pet Business

The use of video is becoming exceedingly necessary in order to get your pet business known. To teach how to use video to increase sales in your pet business, I brought on my good friend Daniel Glickman.

Video

Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As chief marketing officer of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. His blog, newsletter, and international Meetups—all under the title CMOConfessions—offer a frank, creative, and humorous take on the underbelly and undercurrents of today’s most pressing, exciting, and confounding marketing issues.

Biggest Take Away You Don’t Want To Miss

Making videos doesn’t have to be scary.

There are three different types of videos you can utilize to increase sales in your pet business. You can do a right here, right now video. These videos require the least amount of production and are perfect for showing your followers what you’re doing at that moment. The second video, promotional videos, will be more produced than the first and have content that it is on brand and message. Finally, there’s the most produced video in which you produce a series of shows that repeat weekly and stay on a topic each week.

In order to excel, pick the type of video you’re best at and start filming!

 

Show Highlights

  • Why are small businesses using video? [3:27]
  • Resizing video, the importance and what it means [4:46]
  • Why video seems scary [7:51]
  • When do people stop watching a video? [12:03]
  • As a dog walker/ pet sitter, what could be an interesting video? [13:26]
  • How do we know when it gets boring? [15:13]
  • Viral videos [18:52]
  • Wave.Video community [22:47]

Links

Let’s Connect!

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Episode 181: Remote Managing Your Pet Business

Remote Managing Your Pet Business

 

I know there’s plenty of you wanting to have the luxury of traveling or maybe even relocating away from your pet business but you’re afraid of trying to manage your pet business remotely.

That’s why I brought on one of my personal friends and client, Tiffany Lewis, who manages her business remotely from across the country.

Remote Manage

Tiffany Lewis founded Pet and Home Care in Potomac, Maryland in 1999 as a one-person pet sitting business. She has since expanded PHC to offer a full team of dog walkers, pet sitters, pet care experts, and home care service employees.

Biggest Take Away You Don’t Want To Miss

The biggest factor in remote managing your pet business is having a support team that you can trust and wrapping your mindset to support your goals. From there, the rest is in the technology, systems and processes and your ability to stay engaged with your business. With the right set of tools, you’ll be able to remotely manage your pet business in no time!

Show Highlights

  • When did you start remote managing? [3:14]
  • How did you make the transition? [5:00]
  • What was it about changing technology that helped you? [7:05]
  • How do you handle hiring and firing? [8:47]
  • How do you stay active in the community? [12:22]
  • Do you spend more or less time in your business? [15:56]

Links

Let’s Connect!

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Episode 180: How The 90/10 Rule Can Get Your Dog Walking Business Back On Track

How the 90/10 Rule Can Get Your Dog Walking Business Back On Track

Do you feel like content marketing is taking over your business? Like you have to consistently be posting on every social media platform possible and creating all the content you can in order to properly market and grow your business?

Don’t stress!

Today, I brought on Andrew and Pete to tell you how the 90/10 rule can get your dog walking business back on track!

Dog Walking Business

Andrew and Pete, international keynote speakers, authors and YouTubers, are the multi award winning fun business duo who help small business owners scale their business so they can stop swapping time for money.

Biggest Take Away You Don’t Want To Miss

If you try to post on all aspects of content marketing then you are doing none of them remarkably well. Instead, pick one aspect of marketing and do that one thing remarkably well. In doing so, you will be known for that aspect and will no longer be wasting your time on the other platforms that aren’t performing well for you. Follow your data, find out what works best for you and your business and spend 90% of your time there and 10% experimenting elsewhere.

In following the 90/10 rule, you are guaranteed to get your dog walking business back on track.

Show Highlights

  • About Atomic [4:23]
  • What is the 90/10 rule? [7:20]
  • How do you figure out the one thing for you business? [10:40]
  • Conclusion [18:22]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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