grow your instagram following

Episode 109: Organically Growing Your Instagram Following For Your Pet Sitting Or Dog Walking Business

Are you hearing that Instagram is a great way to get more followers and customers but just confused as all heck on how to use it? Maybe you started using it but have no idea how you can convert your time and energy in the platform into tangible success? Do you just blindly post without a strategy and see little engagement from local pet owners? Is your follower based more other businesses instead of pet owners?

If any of these questions resonate with you, then you’ll definitely want to tune in to this episode as Erika and I break down exactly how you can organically grow your following on Instagram for your pet sitting or dog walking business.

growing your instagram following

Biggest Takeaways You Don’t Want To Miss

 

How Do I Get More Instagram Followers?

  • The number one question that business owners ask is how do I get more followers? Before we can get into that, it’s important that we make the distinction between relevant and irrelevant followers. It is much better to have just 250 followers of local pet owners following your account rather than 1,000 random accounts from around the world that will never use your service. Therefore, it’s not the quantity of followers that is most important, but the quality!

How Do I Grow My Local Audience On Instagram?

  • First and foremost, you want to make sure you are using a business profile that is set up and optimized. This means using a professional username (tip: try to keep it as close to your URL as possible), linking your website, and using a high-quality logo as your profile photo.
  • Next, you want to start following local pet owners – like and comment on their photos! Although it will take time, eventually they will start to notice you and will remember you when they need your service. But, don’t be annoying! You can also follow local hashtags that your prospective clients follow and search location tags in your area to look for pet owners. Search for nearby businesses, parks, etc. and follow/engage with their followers who are pet owners. Also be sure to see what your current clients post and the hashtags that they use.
  • Use this same technique by partnering with local businesses that share the same target audience. You can run contests that will help boost engagement!
  •  On your own profile, you have to put time and effort into consistent posting and be engaging. You can extend your reach with Instagram ads when you have a promotion.
  • Lastly, you can check out Instagram accounts for a local business that’s a competitor. Try to study what they’re posting and see what’s working for them. It doesn’t hurt to follow their ideas, but perhaps you can think of even better ideas. Brainstorm with your employees as well! Also, if your competitors have followers, they might be more likely to follow you back since they already like the same type of business.

    growing your instagram following

What Hashtags Should I Use?

  • First, you’ll need to find the hashtags that your clients are following so you can appear in their feed when they are browsing. Leverage these local hashtags and ask engaging questions!
  • You can use the notepad on your phone to save a few groups of hashtags to copy and paste into the comments section easily.
  • Once you’re following a good amount of Instagram users in your area, be sure to like their photos! Continue to like their photos and comment. Eventually, the local Instagram users you follow will follow you back and interact with you. It does take time and you need to be persistent. But don’t act desperate or pushy!

 

Should I Buy Followers Or Use An Engagement Bot?

  • Absolutely, NOT! Scheduling software is okay but never, ever, ever buy followers or use an engagement bot that auto-likes or auto-comments.

 

How Can I Get People To Actually Contact Me On Instagram?

  • The number one way is to publish relevant, interesting content that affects prospective clients emotionally. You don’t want to sell and you don’t want to overpost either. Avoid unthoughtful comments that might be mistaken for a bot.
  • Engage with local pet owners. Be human and be genuine! Interact and respond to comments, messages etc.
  • Lastly, create a pattern and use Instagram stories!growing your instagram following

How Can We Use Instagram Stories To Generate Leads?

  • Show your business! Have your staff record videos of playing with pets, walking dogs etc. Show off what makes you AWESOME!
  • Be sure to touch on pain points your are solving (think trust and security).
  • Make people want to care about what you are saying by sharing valuable information. Show people you are trustworthy, reliable, and knowledgeable!

Resources & Links

 

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  1. Click this link – Bella In Your Business
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facebook page

Episode 108: 8 Things You Need To Do On Your Facebook Page To Grow Your Pet Business

For most of us, Facebook is one of (if not THE) #1 social media websites that we use in our business. It’s such a useful tool for so many things including getting our businesses out there, finding new clients, and even finding new staff. Plus, it’s a great way to network with other local businesses in your community to establish those critical relationships. In this week’s podcast, I sit down with Erika to discuss 8 things you MUST do well on your business’s Facebook page in order to grow your business.

 

 

facebook page

Biggest Takeaways You Don’t Want To Miss

  • Facebook is ever-changing, but there are a few aspects of the website that will always stay the same. Facebook will always be focused on community and interaction. Understand that Facebook is meant for people who already know and are following your business – it’s not really designed for first-time visitors. Don’t forget that Facebook is “borrowed land” – in other words, you need your own website as well!

 

facebook page

 

  • One of the biggest questions pet business owners ask me is “how do I start more conversations on my Facebook page?” Or, “how do I get more people on my Facebook page?” First and foremost, respond to everyone! You wouldn’t like it if you started a conversation with someone and they didn’t answer, so don’t do it to your Facebook page visitors. Next, invite people to like your page. There are loads of potential people that you could be inviting to like your page.

 

  • Aside from our businesses Facebook page, there is another way that you can get more eyes on your brand and content. The best way to do this is to join Facebook groups in your area. Mom groups are especially powerful for pet businesses. Some ideas of useful content to post might be:
    • School bus etiquette for the dog
    • What to do when the dog loses his playmate for school
    • School vacations
    • Kid & dog-friendly restaurants

 

facebook page

 

 

  • The biggest mistake business owners make on their Facebook page is not using enough pictures! You absolutely must add a picture to everything you post on your page. Social Media Examiner reports that 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). BrainRules.net states that “When people here information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.” A final statistics show that “People following directions with text and illustrations do 323% better than people following directions without illustrations.”

 

Resources & Links

 

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  1. Click this link – Bella In Your Business
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site design

Episode 107: The Importance Of Site Design, Usability, & Frequent Monitoring Of Your Website

This week, Erika Godwin and I sat down to discuss all things relating to your website! I like to say that this is your 24/7 business card, so it is important that it’s always in tip-top shape. Today we’ll talk about site design, how to tell if your website needs an upgrade, why you should upgrade, how to upgrade, and more!

 

site design

Biggest Takeaways You Don’t Want To Miss

 

Does My Website Need An Upgrade?

  • There are quite a few tell-tale signs to figure out if your website needs an upgrade. Take a look at your website and then ask yourself the following questions:
    • Is my website unresponsive? Is it mobile-friendly?
    • Has my website been updated within the last few years? Does it look dated and old?
    • Am I using low-quality photos?
    • Do I use old SEO techniques (being sales-y vs. informative)?
    • Does it have a frustrating user experience and is it difficult to navigate?
    • Am I using out-of-date information and plugins (i.e. contact info, staff members, prices, services, etc.)?
    • Do I use a free template?
    • Am I doing ongoing daily/weekly monitoring and maintenance?

 

Why Should I Update My Website If I Have Enough Clients?

  • At this point, you may have determined that your website needs an upgrade. Let’s talk about why you should update your website, EVEN IF you have enough clients currently. One of the reasons is that you’ll want to make a good first impression when a potential customer lands on your website. A good first impression can lead to increased conversions from organic and paid search traffic. Plus, you’ll want to keep current with the constantly changing search algorithms to make sure your website comes up on the first page of Google. From a security side, an up to date website ensures your customer’s data is kept securely AND ensures that your website itself is protected. Last but not least, a great website can really help you stand out from your competition!

 

How Can I Update My Website?

  • When you’re ready to refresh your website, there are a couple of key things you can do to get the ball rolling. The first thing is to make sure that all of your content is current. This means removing old employee data and updating them with your most current employee biographies and photos. Next, you’ll want to replace any low-resolution photos with web-optimized high-quality images. Be sure that your phone number, hours of operation, policies, prices, email addresses, etc. are all current as well.

 

Why Do I Need Frequent Website Monitoring?

  • So now that you learned why you should update your website and how you can do so, let’s discuss why you need frequent website monitoring. The biggest reason first and foremost is security. You don’t want to leave your website prone to virus, vulnerabilities, and threats. Frequent website monitoring also allows your website to undergo routine maintenance, as well as staying up to date on your tracking, analytics, and optimization of your content for SEO! But you shouldn’t do all of this yourself as a busy business owner. Hiring someone to manage your site monthly prevents your website from becoming a one-time purchase that gets ignored. If you’re not technical, hiring someone also gives you one less thing to worry about!

 

site design

 

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marketing for your pet business

Episode 106: Bootstrap Marketing Ideas For Your Pet Business (Gain An Extra $10k Per Year!)

When we talk about marketing, there is truly an endless arena of ideas and tactics that we can use for pet business owners to get our name and our brand out there. It can be digital or old-fashioned pounding of the pavement. It can be print or even just a simple graphic on social media. But, which one is going to get me the best bang for my buck? Which one is going to help me grow my business? 

On this episode, Bella sits down with Erika Godwin to take a look at all things bootstrap marketing and advertising for pet sitting businesses. After delving into the world of what makes up a good advertising campaign, Bella shares some of her own personal successful advertising methods that she used in her pet sitting company. Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.

marketing for your pet business

Biggest Takeaways You Don’t Want To Miss

  • There are a number of major problems that pet businesses run into when it comes to advertising. A lot of the time, pet business owners have HUGE time constraints. They’re in the field 10-14 hours a day and are just too tired to work on the business itself. Money also poses an issue, as it can be confusing how much or how little to spend – or there’s just nothing in the budget at all for advertising. Sometimes pet business owners are afraid. They don’t want to do it wrong, lose money, or run the risk of not finishing what they started.
  • For any successful advertising campaign, there are a few key items that need to be looked at. These usually consist of: correct advertisement placement, use of brand colors, use of white space, a specific message, and a specific call to action (CTA). More information about defining your message for your pet sitting or dog walking business can be found here.

marketing for your pet business

  • Pet sitters & dog walkers need to know what they are selling (hint: it is NOT pet sitting or dog walking!). When we look at the big picture, pet sitters are actually selling peace of mind (that you will show up), trust (that you won’t steal from them), and security (that you will keep their information secure). Understanding this mindset and tailoring your advertising to play off of it is key.
  • There are a couple of different ways that we can sell emotions through our advertising. Usually, this is done through colors and images. Different images can elicit different emotions depending on whether you’re using stock photos, professional photos, or even just the casual selfie. All of these can be effective in their own ways, but all of them must be relevant and timely.

marketing for your pet business

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search terms on your pet business website

Episode 105: How To Rank For The Right Search Terms On Your Pet Business Website

Sometimes it can be hard to choose the right terms for Google. There have been a lot of changes in search behavior and search guidelines in the last few years, and they’re constantly evolving. So, you’ve got to understand how to research and use keywords in the current environment which will help you rank for the right search terms on your pet business website. And this is exactly what we are tackling today!

On this episode, Bella sits down with Erika Godwin. Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.

search terms on your pet business website

Biggest Takeaways You Don’t Want To Miss:

 

  • What you need to know about how local searches work [3:00]

    • What’s the point of ranking #1 for a search term if it’s not what your potential customers are searching for? Google and most other search engines use three facto help generate their search results.
    • Relevance: How close your business matches to the search terms
    • Distance: If location is added to a search term, Google will calculate based on their location
    • Prominence: How well known is the business? This is based on information Google collects from across the web from data such as Links, Articles, Directories, Google Review Count + Score.
  • What is a site crawler and how does it pertain to search terms? [6:00]

    • Site Crawling and Sitemaps (A web crawler (also known as a web spider or web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or spidering. Many legitimate sites, in particular, search engines, use spidering as a means of providing up-to-date data).
    • How does this help you? How often do you need to update your sitemap?  – The most important thing is to let Google know when you have a new website. Use the internal link and fresh content, such as blogs, to help get more crawling on your site, but you don’t have to update every day. Link old blogs to new blogs, it helps Google crawl your site for search terms. Then Google will more easily find your site when people in your area search for that.
    • Make sure Google knows your location and services you offer:
      • Google Business and Google+: Based on the searchers’ location, Google will serve them results based on relevancy. So if you search ‘pet sitter near me’ and you live in Dallas – it won’t show you pet sitters in Seattle.
      • Local Pack + Localized Organic [20:00]: All different things that will show up on your search engine. You want to find the biggest proximity signals, the links below will help you learn the difference between the two and how to utilize them. Don’t look spammy or overuse keywords. Make sure the keyword is used naturally no matter what. You want a natural flow.

 

search terms for your pet business website

 

  • What are the different types of keywords and how do I use them? [10:00]

    • 1) Head Keywords – basic / big search vol but competitive and may not be worth it
    • 2) Body Keywords – go after more, more descriptive, not searched as often and less comp
    • 3) Long Tail Keywords – a lot of people search for them. A long question like keywords ranks higher. “Should I…” questions are blowing up the internet now.
  • Should I Pay For More Than One Keyword? [14:45]

    •  One keyword is a better focus, but make it a general topic. Google often bridges the gap for the other keywords, your website is probably just wanting to optimize the one keyword that is the most important.
    • So, how do know what our customers are searching for? It will fluctuate every day, there are too many factors to know exactly, but there are tools to use that help us.
    • Use a tool for search volume research SE Ranking tools (links below) for keywords you think your client base may be interested in.
    • Find top 5 competitors and plug them into a software for ranking to find out more about how they are doing with their keywords. Stalk your competitors!
    • Don’t blindly blog! With this knowledge, you’ll be able to write blogs that get down to the level of your clients and what they are looking for.
    • Utilize your keywords with your images too! Google image searches are on the rise. Make sure you name your photo offline (in your documents), then describe the image, use ALT text, location, services featured, etc. Anything your website will let you add to the image to describe it, use it to help populate that image in a search.

 

search terms for your pet business website


Links & Resources

Local Search Ranking Factors: https://moz.com/local-search-ranking-factors

Keyword Suggestion tools: https://seranking.com/keyword-suggestion-tool.htmlhttps://keywordtool.io/

Competitor Research:  https://online.seranking.com/research.html  https://www.spyfu.com/

Moz Local SEO – https://moz.com/learn/seo/local

Local Link Building – https://moz.com/learn/seo/local-outreach-and-link-building-video

WordPress Plugin – https://yoast.com/

Premium Local SEO Plugin – https://yoast.com/wordpress/plugins/local-seo/ $69 per year

Find Erika at: http://goo.gl/ahGBGZ

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scaling a dog walking business

Episode 104: Scaling A Dog Walking Business Fast With Unique Internal Office Systems

Heather Gaida is the founder, owner, and operator of Trusty Tails Pet Care in Hoboken, New Jersey. Heather started walking dogs in 2006 when she was working on her master’s degree in education. Upon graduating, she loved walking dogs SO much that she decided to continue dog walking instead of going into teaching. Heather prides herself on holding her business to very high standards and is passionate about providing the best pet care around. She is always looking for ways to improve her business’s systems, technology, training, and development for the team. Learn more about Heather and her business on her website, trustytails.com

scaling a dog walking business

Biggest Takeaways You Don’t Want To Miss

  • If you feel overwhelmed in your business and like you’re just spinning your wheels, consider a complete overhaul of your business. It might sound terrifying, but you can truly come out of it with some INCREDIBLE results. This may include raising your prices, developing an employee handbook and training manual, and really narrowing down the services you provide. If we focus on too many things, then NOTHING gets 100% of your attention. Don’t try to be everything to everyone!
  • Do you live in a metropolitan area and feel like you’re constantly hiring and hiring and hiring? Heather found a unique solution to this problem by hiring a human resource manager. An HR manager keeps an eye on where you need more staff or even have too much. They also make sure there is a steady stream of interviews coming in. While it might not work for everybody, it may work for you! This is just one of the unique ways Heather has been scaling a dog walking business. Get in touch with Bella or Heather to learn more.

 

scaling a dog walking business

Show Highlights

  • Who is Heather Gaida and what is Trusty Tails? [1:45]
  • At what point did you realize that you needed a complete overhaul of your business? How did you start scaling a dog walking business? [4:00]
  • When you first started your business, what were all of the services you were trying to provide & what did you end up narrowing them down to? [6:20]
  • How did your life and your business change once you started saying NO to everyone else? [7:00]
  • When did you realize that there were certain functions of your business that you needed to delegate? [9:15]
  • What are some of the biggest mistakes you made in your business and what did you do to rectify them? [12:00]
  • Describe some of your best delegation tips for somebody that’s terrified of that word or has tried it before and failed? [16:45]
  • What are some of your long-term goals and where do you see yourself in a few years? [21:00]

 

scaling a dog walking business

Links

 

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therapy

Episode 103: How Mental Health And Therapy Can Help Your Business With Sarah El Sherbini

Sarah El Sherbini is a lifelong pet lover with an entrepreneurial spirit. After graduating with a Bachelor’s degree in design, she didn’t become a designer. She went full force into the pet care industry, launched PetsGo Pet Care in 2015, and never looked back. PetsGo provides complete and total peace of mind every day to the busy pet parents of Toronto. Learn more about Sarah and her pet sitting company at her website: www.mypetsgo.ca

 

therapy

 

Biggest Takeaways You Don’t Want To Miss

  • Our businesses can cause us a lot of stress, trouble, and burnout. That’s why it’s so important to find your “why” and hold on to it whenever you feel like giving up. Nothing is more important than your physical and mental health. Talking to your family, friends, or even a therapist can help get you through these rough patches in your business.
  • Sometimes the first therapist we go to may not be a good fit. That doesn’t mean therapy doesn’t work! Usually, we have to go through multiple therapists until we find the one that is able to best help us be the best versions of ourselves. If you’ve ever tried therapy and think it doesn’t work and are struggling, try to be open-minded and try it again with a different person or modality. You spend so much time with yourself, so why not learn how to talk to yourself? Sometimes we just need help framing things in the right way, instead of allowing the world to frame things for us.
  • The 5 Second Rule is a term coined by Mel Robbins. It means that if you feel that you need to do something, but feel yourself hesitating, you count down from 5 and then you do it! It seems so simple, but it’s not always easy.

 

therapy

 

Show Highlights

  • How did you know that you weren’t okay and why? [3:30]
  • How did you accept that “it’s okay not to be okay,” and how did you move on from that? [8:30]
  • Has Mel Robbins’ book, The 5 Second Rule, had an impact on the way you run your business and see your life? [12:00]
  • What happened to your business when you took your foot off of the accelerator and put it on cruise control instead? [14:00]

 

 

therapy

 

Links

 

Share The Show

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perseverance

Episode 102: After The Death Of A Partner, How One Pet Sitting Business Owner Kept Going

Laura Wright is the owner and founder of PAWright Pet Services. She started this business in 2012 with her husband, Erik, after she was laid off from an insurance company. Neither of them wanted to start over in the corporate world. Since they both had extensive experience with animals, they decided to begin a pet-related company. After Erik passed away, Laura struggled with finding the inspiration and motivation to keep going. Today, Laura describes how she was able to persevere and explode her business after such a tumultuous time.

 

Biggest Takeaways You Don’t Want To Miss

  • How did you make your first leap from going solo to hiring empl0yees? [3:00]
  • What was your first experience like hiring a bookkeeper and a CPA? [7:00]
  • How did you deal with the death of your spouse in terms of deciding to continue on the business? [11:15]
  • The transition from doing the job of one to doing the job of two [14:15]
  • What kind of advice would you give to business owners that experience trauma? [16:30]

 

peseverance

 

Show Highlights

  • If you’re just considering the idea of starting a business, seek out what resources are in your local town. Google “small business” and call up the Chamber of Commerce! There are tons of free and low-cost resources that can provide you with priceless knowledge
  • While someone will never experience the exact same experiences as you, there will always be people that go through very similar events. Lean on those people and let them empathize with you. There will always be someone that can understand what you’re feeling and help you cope. Don’t isolate yourself or beat yourself up about things that you can’t change.

 

peserverance

Links

 

 

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  1. Click this link – Bella In Your Business
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dog walking employees

Episode 101: Goal Crushing From 0 To 15 Dog Walking Employees With Pam Curry

Pam Curry is the owner and operator of Toronto Dog Walking. She and her dog, Holly, moved to Toronto in 2012 with the sole focus in mind of working with animals. In 2015, she founded Toronto Dog Walking and Pam has continued to grow the business at a rapid pace ever since. Currently, she has 15 dog walking employees and is continually adding more. Pam is also one of the most active members in the Jump Mastermind, along with her accountability partner Kristen Corral. In fact, they have been the reigning champions of our monthly accountability challenge for 5 months in a row – wow! Learn more about Pam at torontodogwalking.com

dog walking employees

Biggest Takeaways You Don’t Want To Miss

  • With the help of Bella & the Jump Mastermind, Pam was able to take her business to the next level. When she joined the Mastermind, she was working IN her business non-stop. Her to-do list had a to-do list. 6 months later, she is completely out of the field and has FIFTEEN dog walking employees! Writing down her goals and ambitions was one of the ways Pam was able to keep herself on track along with a team holding her accountable. Instead of being reactionary, she is now productive.
  • Start with a major goal, and then break it down into smaller tasks (mini-goals) that you need to complete in order to achieve that major goal. Try to complete those small tasks every single day. This will prevent you from feeling overwhelmed, and you will feel satisfaction from completing something each day. Before you know it, you will have reached your goal!
  • It’s so easy to hate conducting interviews – but as your business grows so will you, as a person. You will gain more confidence and experience after going through the process again and again. Getting yourself on camera or live video really helps with confidence as well.

Show Highlights

  • Who is Pam Curry & what is Toronto Dog Walking? [2:00]
  • Pam’s Mastermind Success Story [4:00]
  • How did you get rid of your “to-do list” and turn it into long-term goals? [7:30]
  • How do you keep goal-crushing when you have bad days? [9:00]
  • What piece of advice do you have for business owners that feel overwhelmed? [10:50]
  • How did you go from hating video to now having your own talk show? [14:50]
  • What does the future look like for you and Toronto Dog Walking? [22:00]
  • Where can you follow Pam on social media? [24:00]

dog walking employees

Links

 

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join a mastermind

Episode 100: Solving The 2 Major Problems In Your Dog Walking Company

As we celebrate the 100th episode of Bella In Your Business Bella sits down with you personally to solve the 2 major problems every dog walking company faces.

But first, did you know that as of the recording, the podcast has reached almost 40,000 downloads?!?! None of this would have been possible without all of you! In fact, it is the longest-running and most popular podcast in the pet care industry.

 

consistency

Biggest Takeaways You Don’t Want To Miss

  • Whether you’re managing a pet sitting or a dog walking company, one thing is for certain. You can’t do it alone! Seeking the right kind of help that you’re able to delegate tasks to will help you EXPLODE your business. Even with this podcast, there are multiple people working behinds the scenes to produce the audio, write the show notes, create graphics, promote it online, and so much more!
  • Marketing works 2-4 months before you actually hear from that new client. The key is consistency and staying on target. You can do this with social media by creating videos or asking engaging questions. Be different & be disruptive. Ask yourself, “How am I consistently trying to get new clients?” Whatever it is, it has to be visual, attractive, and showing-and-telling.
  • Hiring is disruptive. But you need to make sure that you are always OVERSTAFFED. Otherwise, your business will not grow because you will have to step in the next time someone quits, gets sick, etc. Be an advocate for your business.
  • We’re not always in growth mode and that is okay. At the end of the day, you have to take care of yourself. It’s okay to take a personal breather and be on cruise control.

consistency

Show Highlights

  • The two things you will ALWAYS be doing in your pet sitting business [3:00]
  • Staying consistent with your marketing to gain new clients [6:00]
  • Solving the challenge of hiring [15:00]
  • How to hold yourself accountable [20:00]
  • What do you want to see from Bella In Your Business? [23:00]

consistency

Links

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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jump mastermind

Episode 99: How This Dog Walking Company Exploded With Support Of Others

Christina’s love & passion for animals brought her to become a professional and certified pet-care expert. Her professional training started back in 2005 and she continues to re-educate herself as time passes just in case new issues or findings in safety arise. By holding high professional and personal ethical standards for your pets care, Christina founded Beach Pupps, a dog walking company, to guarantee your dog receive the safest, most untypical walk around the block service available. Find more about Christina on her website, http://beachpupps.com/

jump mastermind

Biggest Takeaways You Don’t Want To Miss:

  • Whether you structure your company as the usual pay-per-service or as a monthly membership, you need to make your clients feel like you are ALL in. Make them know that your business is your livelihood and that you are there to serve them 100%! Give them extra perks 🙂
  • When you become strong in your brand and your business, and you become unique! Nobody can really copy you and if they do it’s glaringly obvious.
  • Delegation and hiring will allow you to EXPLODE your business. You’ll be able to get out of the field, so you can spend more time in the office growing the business and networking with other professionals in the community.
  • There is always someone going through what you are going through or something similar. Find people that you can lean on and get support/advice when you need it. Reach out when you need it.

jump mastermind

Show Highlights:

  • One year ago, where were you at personally and professionally before joining the Jump Mastermind? [2:00]
  • What does being a professional business owner mean? [4:00]
  • What drew you to the Jump Mastermind and made you go all in? [4:30]
  • How do you structure your company with a membership instead of the typical paying-per-service model? [6:00]
  • What is the difference between pet sitting and dog walking? [7:45]
  • What have you been able to accomplish since January after being in the Jump Mastermind? [17:20]
  • Reflecting on where you were personally and professionally six months ago, where do you see yourself next? [19:00]
  • What advice do you have for those that feel like they are “hitting a wall” with their business? [22:00]

jump mastermind

Links:

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Episode 98: Molding Your Mindset With Bri Seeley

Bri Seeley is a born catalyst and natural truth-teller with a history in counseling, psychology, and entrepreneurship. Despite her two degrees in fashion design, she was unknowingly taken down the path of healing and transforming lives through a series of “accidents,” “coincidences” and divine guidance. She combines personal experience, psychological concepts and Universal Laws with over a decade of coaching and counseling expertise to support people in turning their lives of ‘should’ into the lives they’ve always dreamed of. Her specialty is truly helping people accelerate their destiny and become their future selves today. You may have seen her on NBC’s The TODAY Show, Forbes, Thrive Global, Inc. Online, Medium, New Day Northwest, PBS, and Huffington Post.

Biggest Takeaways You Don’t Want To Miss

  • Being conscious about how you feel in each moment in your day-to-day activities will help you really understand WHY you are doing a certain action. Bri talks about how when she is watching Netflix, she evaluates whether or not she is watching it to escape from reality, numb out, or just relax. When she feels herself using something as a method to escape, she describes how you can realize and self-correct. After all, if you are escaping, you are not living in the moment and finding your joy!
  • Our CELL PHONES are such a distraction and one of the number one ways people escape from their day-to-day lives. Try putting your phone across the room when you’re working on something, or even putting it in Airplane mode. That will allow you to fully engage yourself in an activity.
  • If we can learn how to fall in love with the tasks that we don’t want to do in our business, we can re-invigorate ourselves to fall in loves with our businesses as a whole. The transformation of finding a place of joy, peacefulness, or even acceptance of activities we aren’t particularly fond of can help us attract the other things that we want in our lives.
  • People have an understanding that our thoughts rule us, and that we don’t have the ability to change them. Guess what, we do! But it is a difficult process and one that gets harder with age – but it can be done.
  • There are so many different activities you can do to practice mindfulness. You need to figure out what works for you – which will take time and trial and error! Ask yourself – “What do I need today?” This might look like yoga, journaling, exercise, affirmations, coloring, etc. Give yourself the time and the space that you need.
  • If you wake up every day with intention and you commit to being your best self each day, then you are setting yourself up with the energy you need to take you through the remainder of the day. You will connect with yourself and feel so much more grounded, intentional, and successful! Control your life – don’t let it control you.mindset

Show Highlights

  • How do we use the mindset of acknowledging that someone is actually a human being to our advantage in our business, and not as a detriment? [3:40]
  • Can we use the mindset of finding joy in our day-to-day activities as it applies to our businesses? [10:15]
  • How can acknowledging our thoughts and feelings help us tackle the day-to-day stresses in our business? [12:10]
  • What are some of the techniques you use to practice mindfulness every single day? [15:30]
  • Many successful people have a dedicated morning routine or ritual. How can we improve our livelihood and our mindset with a morning routine or ritual? [18:20]mindset

Links

Not ‘selfish’: Women open up about choosing to be child-free:  http://www.today.com/parents/child-free-choice-women-open-about-choosing-not-be-mom-1D80097318

What It Really Feels Like To Be A Child-Free Woman: https://www.huffingtonpost.com/bri-seeley/childfree-woman_b_5672613.html

Downloadable Offer

Free Guided Meditation: meditation.briseeley.com

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google analytics

Episode 97: Optimizing Your Website Using Google Analytics With Brandy Lawson

Brandy Lawson is the founder of FieryFX, a boutique digital agency, and a Chief Online Officer for-hire. Her mission is to help entrepreneurs maximize their impact and success by making the right digital decisions for their business. Brandy’s zone of genius is connecting business goals with marketing & technology strategies. Her superpower is analogies. Sure, it’s not as impressive as teleportation, but it does help clients grasp new concepts faster than a speeding bullet.  Brandy is a mother, a wife, a native of Montana, a current Phoenician, and a co-host of the Northwest Phoenix WordPress meetup. She is also a lover of ridiculous shoes, a captain of her boat on Lake Pleasant, and doesn’t miss an episode of Jeopardy.                                                                                                                                                                                                                                                                        Google Analytics

Biggest Takeaways You Don’t Want To Miss:

  • Brandy started with a pretty unique position in a large company. She was a product director for GoDaddy, she sat between the consumers and the developers. She had to understand the market on multiple levels in order to produce for both interested parties.
  • What is a heat map? It is basically the analytics tool that looks at where people are actually looking on your page. It’s more than just seeing the link that they click on. You can see how far down do they scroll and how long they spend on your sit. Also, it will let you know what are your hot spots on your site. 
  • Jump Consulting has changed so much for the better after seeing the analytics. Looking at the metrics of what is working and what is not. Are you building trust? Measure that! Are you trying to sell items or packages? Then you need to create indicators of trust and what it is people are looking for when they look at your business page.
  • How do you start a conversation with someone that can help you with your analytics? Think of it as a building a house. Each part has a different purpose, just like a home you need an architect, a plumber, an electrician. A website is very much the same. You need the analytical data to back up what you are trying to achieve in your business.
  • It is important to start collecting your data as soon as possible. You don’t even have to understand it at first. But if you are gathering the data, then when you are ready for the next step you will have a base. Once you hire someone or have time to learn, you will already have a place to start.

Google Analytics

Show Highlights:

  • Living at the intersection of Marketing and Technology [1:00]
  • The importance of Google Analytics. Our businesses are online, websites drive business and you need to understand how to make the data work for you. [5:00]
  • Why you need a heat map with on your site. Check out Hot Jar.  [7:00]
  • How does one measure trust? How do you know if people visiting your site trust you as a business?  [10:45]
  • Building your analytics house for your website. [14:30]
  • What is an order taker? And why you need someone who will ask you, “why?” They will add value by understanding your larger technique. [18:00]
  • How to start with improving your website and incorporating Google Analytics on your website. [20:00]

 

Google Analytics

Links:

Check out Brandy Lawson and connect with her online at FieryFX.com

Downloadable Offer:

Check out this great offer! Grab Your FREE Custom Visibility & Conversion Report at https://fieryfx.com/jump

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blog

Episode 96: Changing The World One Blog At A Time With Leslie Samuel

Leslie Samuel is the creator of the Become A Blogger. He has a passion for education and has taken on the mission of “Changing The World One Blog At A Time”.  In his podcast, Blogging With Leslie, he teaches solid lessons about how to build a blog that will have an impact, in addition to interviewing other successful bloggers who have built successful platforms and turned them into thriving online businesses.  

blog

He founded, and later sold, Interactive Biology, a blog dedicated to making biology fun for students and teachers worldwide. This blog landed him a job as a university professor in a doctoral program. After three years, he left that job to be a full-time blogger. His message is simple – Create Content, Inspire Others and Change The World (while building a solid online business)!

 

Biggest Takeaways You Don’t Want To Miss:

blogs

  • Leslie is an educator and a blogger. He’s constantly feeding his brain. There is so much to gain from being a sponge and soaking up all the knowledge around you. As you take in the information you learn, it is important to share it with others.
  • Make sure to check out Leslie’s Podcast on Become a Blogger named “Facebook Doesn’t Care About You.” Facebook and social media outlets are a business and they are not truly thinking about your family. You have to take the reins on how and when you interact with Facebook.
  • What readers are looking for in blogs: VALUE. Answers to questions, solutions to problems and a lot of times business owners don’t see it from the customer’s perspective. Establish trust and nurture your growing relationship.
  • Create a system that converts a reader from someone gathering information from you to someone who wants to do business with you. Get them on an email list, nurture them with value while introducing your services gradually. You really want them to trust you as a source of information and a reliable service as well.
  • Google analytics can have a huge impact on your blog. Even if you don’t understand it, you need to have it on your blog from the start. It’s free and gives you all types of data on your blog. This data is key in knowing what is working on your pet sitting blogs and your website.

 

Show Highlights:

  • Facebook brought Bella and Leslie together through split screen interview technology [2:30]
  • What is Leslie currently learning? The concept of social media and what it does to our minds. He loves it, but there is a balance you need to find your business, personal life goals, and social media. [5:00]
  • What are the mistakes that you should be afraid of in blogging as a business owner? You get into blogging to promote your business, but it doesn’t have to just be there to promote your business. [7:45]
  • Give your blogs a bigger purpose. Create the right content to help them the best. Use your pet sitting blogs to integrate into your sales process.  [11:00]
  • The elements and structure of writing great pet sitting blogs. Read it, see it, hear it; use all the senses with pictures, written, video and audio resources. But you don’t have to do it all at once! Choose one and run with it first, then start to incorporate the rest as you can. [14:00]

blogs

Links:

 

Downloadable Offer:

Grab this great spreadsheet calendar to make your blogging a breeze at https://www.becomeablogger.com/spreadsheet

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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Blogs

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pet sitting employees

Episode 95: Coaching Your Pet Sitting Employees To Success With Niki Ramirez

Today we welcome our friend, Niki Ramirez! She is a Human Resource specialist at HRAnswers.org, who provides full-service HR consultation, compliance support and employee training for small businesses. Their mission is to take care of “HR” so that their clients can focus on their business. Today we’re talking about how to be a coach to your pet sitting employees and why it is so important. 

pet sitting employees

 

Biggest Takeaways You Don’t Want To Miss:

  • We are all natural coaches. But the way that we interact and socialize makes it difficult. Be mindful and focused to practice the skills that are already within us.
  • Coaching is an opportunity to point out what you do well and also offer immediate ways to adjust. It is also  a top opportunity to build relationships and report with our pet sitting employees
  • How often should we be coaching people? We don’t want to be a “mother hen” and we don’t want to go overboard. It is more important to go hard during the introduction time period. When an employee is new you want to coach them more.
  • Counseling vs coaching where do you draw the line? As a leader, you have to send questions ahead of time that guides your thinking. You have to identify that they are going through something but work through it quickly. Let them know you value them and you have a support base for them if needed. But you can’t “counsel” them.
  • Where do you draw the line of counseling or coaching and those personal boundaries? You can’t always get too personal, even though you may want to. You have to have a distinct boundary line
  • Can staff members coach each other? Definitely! In fact, they are a great resource for team building. Find who is doing a wonderful job that will help you grow. Tap into that and help them grow naturally within your company.

 

Show Highlights:

  • What is coaching and why should we coach? We don’t always feel like natural coaches or understand the mindset of how to become an effective coach. It is a way we can change the outcome of the “game” as it progresses. [5:00]
  • What do great coaches do to unlock the best potential of their employees? They often provide a vision for their employees [9:20]
  • Are there different types of coaching? And when should we implement these techniques and why? [13:20]
  • Is there any easy way to say “I’m going to be coaching you?” [15:00]
  • How can you coach stubborn pet sitting employees? We want to boost performance but think about coach vs. discipline. If you coach first, you will probably not have to discipline. But sometimes you have to put them on notice. [19:00]
  • How can you find Niki and tap into her resources? [24:00]

coach

Links

Find and contact Niki for a quick and easy consultation at HRAnswers.org

 

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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content marketing

Episode 94: Creativity & Content Marketing With Chris Marr

We are honored to be talking to the multi-award winning entrepreneur, Chris Marr. He believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.  Chris is the Founder and driving force behind CMA, the UK’s largest membership organization of its time. He is raising the bar for talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing. So, if you’re wanting to learn all about content marketing then make sure to tun into to this special episode of Bella in Your Business. 

                                                                                                                   content marketing                                                                                                                                           

Biggest Takeaways You Don’t Want To Miss:

 

Always be learning and always be growing.

Life is a journey of growth; figuring out who you are and becoming stronger and better. You can’t stop trying to develop your skills or philosophies and beliefs, you have to evolve.

What is content marketing?

Basically, it is a deep understanding of your prospective customers and how they find and use the information to make a buying decision.  When you learn about content marketing, you are learning about how you have to market a business today. It is a set of techniques, skills and understanding of how to attract customers to your business in the new age of technology. Using all your resources available to access consumer behavior. You have to help people find you.

Develop your unique voice and challenge your own education about your own business.

Growth is important, you need to learn more and become an expert. And content marketing has a huge impact on your personal growth. It can be philosophical, strategic and also, very commercial. You have to learn how to implement it correctly to impact you and your business in a positive way.

Is content marketing social media?

No, it is not. Social media can come out after you have your website and business model set up. Create content that you own on your website that generates leads and sales first, then worry about social media marketing. They are not one in the same.

How do you integrate content into the sales process?

It’s being proactive and intentional with your content. Always be listening to what your customers are saying or asking you when you talk with them. Then when someone new contacts you, you can predict what they will say and you can have your answers ready. Or you can send them content as they go through their consideration stage to the purchase stage. It helps customers feel that they are doing it on their own time, but you are still helping to direct them through that journey a little faster.

content marketing

Show Highlights:

 

  • Who was Chris before he started CMA? He has always been a very real and down to earth guy. But if you go back 10 years ago, he started as a manager at University of St. Andrews in Scotland as a straight-laced business-type manager for about a decade. Slowly, he branched out as he discovered himself as a square peg in a round hole. [2:00]

 

  • In order to figure out what your voice is as a business owner, you have to figure out who you are. What do you and your business stand for? This voice connects with your content marketing. [6:00]

 

  • How do different industries use what they have learned about content marketing to find their customer base? It boils down to sales in all industries. And you have to feel confident that it will drive your business forward. [12:00]

 

  • Audio, Video, Written are your three major rich sources of content that will help buyers purchase your products faster. [15:15]

 

  • What is the buyer’s journey? It includes being a stranger contacting, considering and purchasing your product. [18:40]

 

  • Examples of content marketing with videos and emails and how they have been working for Chris and Bella. [22:00]

 

content marketing

Links:

  • Learn all about the CMA Live Conference with tons of amazing speakers that will help you learn more about content marketing at https://cmalive.co.uk/
  • Find out more about Chris and CMA at http://www.cmauk.co.uk
  • Looking to contact Chris directly? He’d love to hear from you! Connect with him on Twitter – @ChrisMarr101 or email him at chris@cmauk.co.uk

Share The Show:

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  1. Click this link – Bella In Your Business
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social media

Episode 93: Navigating Social Media with Mari Smith

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

                                                                                                                                                                                                                                           

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.  
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [2:30]
  • How to FOCUS for success [6:45]
  • Creating meaningful relationships on Facebook [9:50]
  • New business skills that everyone needs [13:10]
  • Benefits of setting up Facebook Groups [15:30]
  • Advice on how to build your online community [23:00]

 

 

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

 

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts: www.marismith.com/fblive

 

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  1. Click this link – Bella In Your Business
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  4. Click on ‘Write a Review
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millennials

Episode 92: How To Successfully Hire Millennials with Teresa Murphey

Teresa Murphey is the founder and President of Hire Ventures, Inc. She loves to help simplify all things HR so that business owners can focus on what they do best! As she says, “I started Hire Ventures in 2001 because I saw a need that so many small growing companies had in terms of hiring and managing their people, but these companies didn’t necessarily need a full-time HR person on staff.”

Hire Ventures started in the high tech, high growth recruiting consulting space but has evolved over the years to cover all things HR & Recruiting.  They love working with small businesses that are passion and purpose driven in what they do.

Teresa is originally from Montana, but now she lives in Atlanta with her husband and her two daughters (sadly, her 13.5-year-old hound dog passed away in January).  

millennials                                                                                                                 

Biggest Takeaways You Don’t Want To Miss:

  • What makes millennials different? It’s a huge generation and millennials are basically the children of the baby boomers and grew up with technology. They have new traits that revolve around that technology. Often millennials are good at multitasking, but they tend to be a little impatient.
  • How does the tech make them different? Human nature makes each generation different. However, millennials grew up with technology and that definitely sets them apart. This generation is more connected socially and grew up with more instant gratification. 
  • Why is it crucial to have set steps for hiring process as a small business owner? A bad hire can distract the entire workplace and lower morale. If you have a streamlined recruiting process then you can often evade those issues. You don’t have to have the exact same questions, but a framework for pre-screening is imperative. Then, you can decide to meet with the person to finalize their eligibility.
  • Should you let them access your social media? Yes! Include them and make them feel like a bigger part of your business. They will engage on a level that connects with them. More that that, it can help you if you’re not as comfortable with Facebook live or social media sharing. When people see employees that are happily engaged with the social media presence, then possible employees and clients will get a better idea of how awesome of a company you have.

 

Show Highlights:

  • What is a millennial? [1:50]  Born early 80’s and early 2000’s and they can range in age anywhere from 14-37, quite a big range. For the most part, they grew up with technology that increased every year. 
  • How is it different when you are recruiting a millennial? [5:30]  If you have a strong recruiting process, then you’ll be effective no matter what you do. However, millennials don’t like to wait and like to know immediately if they have the job and that’s why you see a lot more applicants and faster turnover in letting prospective employees. They want to know right away if they have a chance for this position before moving on to the next. 
  • What can you do to help keep the newer generation happy in the workplace? [10:00] They are much more socially connected and they like to have a purpose and feel important. The need for attention can be seen as a negative, but it isn’t always that way. It can open up ways of communication. Millennials have grown up in a time where they want to be a part of something “bigger than themselves.” 
  • Motivating your staff [13:40] If we relate ourselves to the millennials, needing to be tech savvy and having constant feedback or recognition. It doesn’t have to be money, it can be little things like appreciation activities. It can be as small as a monthly lunch or awards for different things.
  • Applicant Tracking Program [17:00] This helps you find your employment brand. You can easily implement them to help create a careers page for you and brings tons of benefits.
  • Some resources that you could use [21:00] We don’t like to sell things on our podcasts, but here are some really great resources that you need to check out.

 

Tweetables:

 

Links:

Check out the blog at https://hireventures.com/2018/02/07/how-not-to-hire-a-millennial/

 

Downloadable Offer:

We have two deals that work together!  Our ATS partner Jazz HR (rated the #1 most user friendly applicant tracking system) offers three different plans to meet the needs of every size organization, starting at $39/month and going up to $309 per month for a more robust enterprise system.  We are offering a discount on the full implementation any of the Jazz HR Plans for a flat $99 per implementation!

Additionally, for anyone that signs up through our link, we can offer them a saving of $20/month on the Jazz Plus plan and throw in free support ($29 per month value).  That means they can receive a full Applicant Tracking System, which is typically $199/month, at a discount of $179/month and free email/chat/phone support. It’s the best deal I’ve seen and I’m pretty excited to be sharing it with your audience!

Visit the website and click Anniversary Offer for more details. https://hireventures.com/anniversary/

 

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  1. Click this link – Bella In Your Business
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Episode 91: Becoming Known In Your Community With Mark Schaefer

Talking to Mark Schaefer is always an inspiration. Not only does he have advanced degrees in marketing and organization, he is the author of five best-selling books and a professor at Rutgers. You can find his books are even being used as textbooks. And he’s so approachable and humble. Today we are getting to know all about his new book Known and soak up all the knowledge he has to offer.  So, how do you raise awareness in your community about your business? Mark has the answers and we’re ready to listen! 

Community

Biggest Takeaways You Don’t Want To Miss:

  • How do you go about building a connection with the community?  You have to have a permanent and sustainable advantage in your community as a company. And it’s not about being a huge influencer, it’s more about having a presence as well as an authority to give your business a real chance. Ultimately you want to show your community why your business matter.
  • Is there a right way or wrong way to create an online presence? How do you get started becoming known in your community online? If you want to have a business you have to have a plan, you can not just have a passion. There is no set way, podcast or blog that will undoubtedly lead you to success. However, you do have to have some kind of content. If you’re not having fun, your audience will know, so find a way to express your passion. People will gravitate towards you if you show excitement.
  • What’s the best social media to use? It’s great that in our society that we have so many mediums in order to get your business out there. Previously, you had only had print, now there are tons of options. It’s not true that you have to be in all mediums. All you have to do is pick one content source and focus on that. In short, pick the one that you that brings you joy. Have a 30-month mindset before you even think about giving up.

Show Highlights:

  • What is the difference between being well known and being a celebrity? [2:00]
  • How to create a plan for getting your business known in your community [5:30]
  • What is needed to really become known? [10:00]
  • Mark’s personal branding notebook and how it helps [14:30]

Tweetables:

Links:

Make sure to check out the brand new revised edition of Known on Amazon today!

Find out more about Mark Schaefer at his website BusinessesGrow.com. Here you can tap into his knowledge through his blogs, books, and social media connections!

Share The Show:

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taxes

Episode 90: Questions To Ask Your CPA & Tracking Expenses for Tax Time

It’s that time of year again. Something we all have to do, but none of us like it. That’s right, it’s TAX TIME. And that’s why today we are welcoming Jake Randall, the CEO of Taxbot. Taxbot is a mobile app that focuses on automating your expense and mileage tracking and staying IRS compliant. This is something we all need to know since we all deal with taxes. There is an easier way to keep track of your business and new laws you need to know about. Listen in for all the details! 

taxes

Biggest Takeaways You Don’t Want To Miss:

  • How has the structure of the tax system changed for small business and solo-preneurs? A lot of the news on corporate tax doesn’t apply to us, we’re mostly just small businesses. The biggest change for us is a new bonus deduction. You get to take your income and multiply by 20% and you get that back. For example, if you make $50,000 in a year you can multiply that by 20% which gives you $10,000 as a deduction. Plus, all rates have mostly gone down, which is great for all small businesses.
  • Have there been any changes that aren’t so good for small business owners? Overall the new tax laws are great, but the entertainment deduction isn’t the best for us. You can’t deduct certain entertainment events. You can still deduct meals, but if you’re taking your clients out for just entertainment activities they may not qualify.
  • What are the chances of being audited? They are actually pretty low in any given year. But what you don’t realize that it can compound. You have a chance every year. Mathematically, if you’re in business for about 20 years then you have a 1 in 3 chance of being audited. This increases as you grow, if you make about mid-six figures then you’re more likely going to be a target for auditing.
  • How can Taxbot help you with keeping track of mileage and receipts? The app can automatically track your trip. It knows when you start driving and you can then easily track your work miles. Plus, it will match up your bank transactions with business expenses. It will prompt you about certain transactions, ask you details about them (for example, with whom were you meeting and what was the topic?) then you can confirm them in your Taxbot. It makes all the headache of keeping track of these minor details so much easier.

Show Highlights:

  • Don’t miss out on the new 20% bonus deduction for small businesses [2:30]
  • The difference between expenses and deductions [8:00]
  • What you need to know about the possibility of being audited [9:20]
  • How did Taxbot get started? [14:30]
  • What you can do to learn more about taxes and how to drive your own tax conversation with knowledge [22:00]

Tweetables:

Links:

Learn more about the benefits of Taxbot and connect with Jake Randall at Taxbot.com

Also, don’t miss some great educational information and video’s on the Taxbot Mileage and Expense Tracker on Facebook!

Downloadable Offer:

Jake is offering a 14 day trial for Taxbot. You can watch the magic happen for yourself and get the most out of your taxes.  Simply go to taxbot.com/bella to get start your trial today. Also, get a risk free 50% off of Taxbot’s educational tax course when you sign up. Plus you can bundle them for even more 

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Facebook Advertising

Episode 89: Optimizing Your Facebook Advertising With Robert Vance

Want to learn how to do Facebook advertising to it’s fullest it potential? Join my guest Robert Vance and I to learn all about it!

Robert is a husband, father, author and business owner. He spent the first part of his life saving lives as a Fireman, Paramedic and a Police officer. Robert now helps businesses succeed using the internet and marketing automation to grow and expand their business giving them more free time to do the things they love and have the resources to do them.

He got involved with the internet in 1997 when he built his first website and has been marketing on the internet in one form or the other since then. Robert has been working with Adwords since 2003 and with Youtube since 2008.

Furthermore, he has created several successful funnels for clients that create exponential ROI. In 2015, he became an Infusionsoft certified consultant to further help his clients. And he has been using Infusionsoft to run his business since 2009. Robert is an expert in setting up sales funnels and making sure you can get those that do not sign up or become customers the first time back to your site so you have a better chance to convert them.

Facebook Advertising

Biggest Takeaways You Don’t Want To Miss:

  • How to get the bang for your buck in Facebook marketing ads. Retargeting is very similar to seeing ads for something you searched for on Amazon pop up on other sites. Basically, Amazon is retargeting their ad to find the same customers over and over again. 
  • Why does retargeting work? The more times your content is seen by a potential client or customer the more likely it is that they will click on your advertisement. In fact, you can use both Facebook advertising and Google advertisements to retarget to each other and Google to retarget elsewhere. For this reason, it is best to have a combination, then you are getting retargeted twice and there’s is an increased chance they will interact. It takes an average of 7-14 touches before someone makes a decision to interact.
  • Understanding your target market is imperative. For the most part, you need to identify your demographic area. Also, you need to find the most profitable area and the most profitable customers to target. Then, make sure you have one specific redirect page, not your homepage. Your homepage can be very distracting. Create a page that only requires one action (ex: fill out a form) for the most interaction.
  • What does all this data tell me? Ultimately, all of the data thrown at from Facebook advertising us can be confusing. That’s why hiring someone to help you with your marketing may be the right choice to be more lethal in your Facebook ads. Yet, you need to have a certain mindset to make the relationship work. In addition, as a business owner, you will have to help bring information to the table to help deceiver the data. 
  • Personal connections matter. Make sure to have immediate interaction with someone once they fill out any form on your website. Use bots, but don’t solely rely on them. All in all, they can be a tool for instant gratification, however, you need to follow up personally with them as soon as possible.

Show Highlights:

  • What is retargeting and how does it help my business?[1:40]
  • Are there certain elements needed to retarget to the right customer? [4:30]
  • The type of information can we learn from our Facebook advertising that can help us learn about our customers? [7:00]
  • How can a dog walking company attract an audience in their community? [9:50]
  • The benefits of working with a person like Robert and what you need to know about creating successful ads. [14:15]
  • What is the bigger funnel? [16:30]
  • A quick success story from Robert and how you can apply it to your business. [19:30]

Tweetables:

Links:

Connect with Robert Vance online! Visit his website at https://www.nitrogomarketing.com

Downloadable Offer:

Visit the website and request a consultation from the link on the website to find out how Robert can help you.
Go to https://www.nitrogomarketing.com and fill out the form!

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blogging basics

Episode 88: Blogging Basics with Award-Winning Blogger Mike Allton

We are talking with Mike Allton, the award-winning blogger, speaker and author at The Social Media Hat in St. Louis. Mike works with bloggers and businesses to help them leverage every aspect of content marketing. He has tons of knowledge and a website full of resources that you need. Together we talk about everything you need to know about blogging basics. 

blogging basics                                                                                                                                                                                               

Biggest Takeaways You Don’t Want To Miss:

How do you come up with new and relevant topics?

The key is what NOT to write about. You need to write for a business and not from a personal perspective. If you’re doing a personal blog it’s fine to talk about things such as your dog Spot and what you had for dinner. However, when blogging for your business it needs to need to be useful. The content has to answer questions. Whenever you can keep track of your own questions and those will make the best blogs for your business.

Do you need more blogs or better content?

If you have genuinely good and evergreen content, you don’t have to blog 5 times a week. If your posts are great for your audience, for example, a list of all the dog parks in your area, you will get hits on that posts for months. And you also hit a target customer, a dog owner, and they may end up using your pet sitting or dog walking services.

How much should you post?

As a small business owner, you don’t have to have a set schedule. Honestly, most people won’t be sitting waiting for your next post. If you miss a post or only post sporadically it’s okay. Nevertheless, if you post good quality posts often, you will see an increase in business. It won’t go fast, but after several months you will see an impact. Equally important consistent and quality posts do help.

How long should blogs be?

In general, an average post should be between 750-1250 words. It should introduce a topic, discuss it with bullet points and have a closing. In other words, blogging basics are much just like the five-paragraph format that we learned in school. “Cheater posts” are really short and don’t take that long to write, typically about 250-500 words. They are short, sweet and easy to post. However, they can not be considered the optimal quality content that won’t show up that highly in search results. However, it does help to add to the value of your blog. In contrast is what Mike calls, “Pillar Posts” and they are Google search goal. Additionally, these posts are huge magnets for local search traffic and start at about 1250 words. Furthermore, these posts have a huge amount of content and take quite a while to create, but are well worth it.

Show Highlights:

  • The start of Mike’s blogging adventure, he loved writing and using social media. Yet, he struggled with finding the right content to draw in clients, but he was able to figure out exactly what to do. [1:20]
  • You can define blogs by “shelf-life.” Some blog topics will only be relevant for a short amount of time, while others are “evergreen,” meaning their content will be relevant for years. [3:40]
  • Pet sitters and dog walkers have a unique advantage for posts. You can write about “The Best Dog Walking Trails [in your city] and that gives you a huge advantage on your blog content. [8:00]
  • How creating content helps draw business. Specifically, your business will benefit from creating quality posts consistently. While it will take time, but end up drawing traffic, leads and eventually customers to your business. In the same ways, the more you blog quality posts, the faster you will see results. After approximately 50 pieces of content created, that’s when you can see exponential growth.  [11:50]
  • Blogging basics and the anatomy of a blog. Plus, how long should a quality post be?  [16:00]
  • What is a “Pillar Post” and why do you need them on your blog? [20:00]
  • Overall, suggestions for those of you who don’t like to write. First, try and practice writing. As a matter of fact, you may not like only because you think you’re not good at it. It could be that you just need practice it to get better at it. And if you truly do not like to write you can try video! [22:00]

Tweetables:

Links:

Find Mike Allton online at https://www.TheSocialMediaHat.com

Downloadable Offer:

Free copy of the book, “How To Start A Blog: The Ultimate Guide” to ensure that all your blogging basics are in place and your blog is headed in the right direction. Mike has been working on this book for a little over a year. He wanted to create an initial book to help us with everything we want to know about starting a blog, domains, WordPress, hosting and everything in between.

Get your FREE copy at www.TheSocialMediaHat.com/how-to-start-a-blog

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workmans compensation

Episode 87: The Importance of Workers’ Compensation with Mark Shaver

Today we talk to Mark Shaver, the owner of Buckhead Paws outside of Atlanta, GA about the importance of workers’ compensation. workers compensation

 

Biggest Takeaways You Don’t Want To Miss:

  • What is Workers’ Compensation? Basically, it is a way to help protect yourself and your employees in case of an accident. There is no coverage for independent contractors. However, when you have employees they qualify for WC which will help cover lost wages and help pay for medical bills.
  • One accident could easily total over $60,000. This can multiply quickly if lawsuits come into play. It’s better to play it safe and have coverage for accidents.
  • Pet sitters that work with a business that is covered under Workers’ Compensation have a special peace of mind. In case of an accident, they can take time to heal without having to worry about missing work and bills piling up. When you are an independent contractor, you may not be covered in ways that you should be in a similar situation.
  • You have to understand the magnitude of what can happen if you get sued. And there is so much more comfort in knowing that your business and everything that you have worked for will not be taken away by an accident.

workers' compensation

Show Highlights:

  • Why Workers’ Compensation is important and how accidents happen [2:00]
  • The story that made Bella stunned and speechless. Accidents happen and this is why you need coverage for your business. Some accidents are horrifying, like this terrible tale of a sitter impaled on a fence. [5:45]
  • How close to home it hit for Mark and his staff [14:00]
  • Why you should take a good risk assessment in your business and the peace you get from being covered. [21:00]

Tweetables:

Links:

If you want to learn more about making the big switch from independent contractors to employees, the Employee Quick Start Program, will tell you all that you need.

 

Or, if you want a free download of the 6 steps you need to take to switch from independent contractors to employees you can download your free infographic here

Share The Show:

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More About Mark:

Mark is the very proud parent of three adult children. Also, Mark is a member of Pet Sitters, International; the Georgia Network of Professional Pet Sitters; and The Buckhead Business Association. Not to mention, Mark is also certified in Pet First Aid. Pets have been a part of Mark’s life since he was born. Over the years, Mark has shared his life with quite a collection of critters, including dogs, cats, tropical fish, rats (the pet kind!), lizards, and even a couple chinchillas. His business, Buckhead Paws, was started by a young woman who had a small sole proprietor pet sitting business. To begin with, she started sitting for a friend which extended to a small circle of others.  However, soon her life headed in a different direction. Her family was growing and they were moving out of the area. Eventually, friends of friends introduced Mark with this young woman and they struck up a “handshake” agreement for him to take over her small business After some time Mark grew the business and ended up buying it from her and growing it into the Buckhead Paws we know today.

Play
Facebook Live

Episode 86: Facebook Live Confidence With Molly Mahoney

Known across the net as The Prepared Performer, Molly Mahoney is a master at helping entrepreneurs, artists, and direct sales professionals up their visibility and online presence by helping them leverage all of the newest and most powerful features that Facebook has to offer.

From attracting customers to your Facebook business page, understanding how to run highly converting Facebook ads, host Facebook Live broadcasts, and how to create Facebook Messenger bots that serve more of your perfect clients and customers in a uniquely authentic way.                                                                                 

    Facebook Live                                                                                                                                                                

Biggest Takeaways About Facebook Live That You Don’t Want To Miss:

  • Molly started as a professional performer in Chitty Chitty Bang Bang with nine dogs running across the stage. While on tour, she got engaged and then decided to make a change, so she moved and started a vocal coaching business. But with a growing family and business, she had to learn how to leverage her time in different ways to help more people.
  • How do you deal with the fear of Facebook live? They key is you don’t get over it, you just do it  (#DoitScared). It’s good to be honest about it. Even Broadways performers can feel the fear, but they do it scared. You have to focus on what makes you uniquely awesome and go with it.
  • SAAVE: Skill Set, Appearance, Activities that you love, Values, Eating (the things you like to eat).
  • You have to go with the flow when you go online live. There is a natural flow that you can’t fight. In fact, it is much better to go with the flow and not feel that you have to follow a script too closely. The ability to go with it shows your audience you are human and you can go with the flow, that you are just like them. If you’re too perfect, it’s intimidating.  
  • The prepared performance also works for sales in your company. Sometimes you don’t know what to say when a client calls, but being prepared with loose scripts will help you cope with unexpected calls and making sales.
  • Always try to find the positive. Online services will change, there will be unexpected bumps in live broadcasts and in life in general. It’s important to always find the positive in what is perceived to be negative.

Show Highlights:

  • How Molly’s first online class, Prepared Performer Profits, turned into an amazing lesson that helped her find her path.[3:00]
  • How to use and be comfortable with Facebook live to welcome in clients [5:35]
  • “The Quesadilla of Awesome” [12:15]
  • The prep-work you need to seem perfectly imperfect as a prepared performer. [15:30]
  • How can you adapt to changes online and use them to your advantage? How can you make a negative into a positive? [20:20]

Tweetables:

Links:

Find Molly on her website:

And make sure follow Molly on Social Media:

Downloadable Offer:

Has anything in this Podcast excited and inspired you? Check out these fantastic offers from Molly and the Prepared Performer!

  • Create more human interactions for your business by learning how to automate your Facebook messenger business page.
  • Molly Bot: FREE ACCESS to Molly’s next LIVE Video Masterclass.
  • Get a FREE Bot Case Study: How you can reach 1 MILLION organically!
  • Access to the Facebook group, Elevate Your Awesome.

Head to www.ThePreparedPerformer.com/bella  and get all the goodies!

Share The Show:

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  1. Click this link – Bella In Your Business
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join a mastermind

Episode 85: What Should I Know Before Joining A Mastermind?

Bella has flipped the script on the Podcast today and is bringing you a one on one look at the hype and hive of becoming a part of a Mastermind. Are they a right fit for your personality and business? Bella breaks down the power and the responsibility of joining a mastermind.      

join a mastermind

                                                                                                                                                                                                                                            

Biggest Takeaways You Don’t Want To Miss:

  • What is a Mastermind? The popularity of Masterminds have been on the rise and they can help your business, but exactly what are they? Basically, a Mastermind is a group of people that have come together collectively to help one another. The difference of opinions, resources and experiences are shared in an environment where people strive to better their lives and businesses.
  • What Masterminds ARE NOT. It is important to understand exactly what they are before you join one. They are not coaching groups. There is “group thinking” but not direct teaching or coaching. You have to be accountable for your own learning from the lessons of others journeys. It’s not a place to vent. They solve problems, but it is not a place for complaints without solutions.
  • Examples of what makes up a great group. Great Masterminds are all about being laser focused. These groups directly set out to achieve specific goals. What’s more is that they are primarily member driven. All members put their minds together to help each other stay on target. Also, leadership really does matter. A great leader will help keep the topics flowing with knowledge and authority.
  • Look for a new series all about Masterminds, coming to our blog and Facebook page. A place full of accountability partners, challenges, comradery, and tons of mutual support for growth.

Show Highlights:

  • Why would someone join a Mastermind? [2:15]
  • What it takes to be in a Mastermind [6:45]
  • Investments separate groups [10:45]
  • They aren’t just trying to sell you something [12:30]
  • Learn more about Jump Consulting Masterminds for pet sitting and dog walking [13:00]

Tweetables:

Links:

Visit JumpConsulting.net/jump-mastermind to find out more!

Stay tuned to our Jump Consulting Facebook page for more to come on the in and outs of Masterminds!

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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  4. Click on ‘Write a Review’
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Nutrition

Episode 84: How Self-Care Can Help Your Business THRIVE With Bonnie Roill

Bonnie Roill is a “Lifestyle Architect.” Her boutique private practice, B3 Nutrition,  specializes in helping women develop their customized blueprint for eating, moving, and daily habits that create a “livable and health-generating lifestyle.” Bonnie’s background includes a practicing Registered Dietitian Nutritionist for over 35 years along with accreditation as a Hormone Support Coach, a certified Health & Wellness Coach and Personal Trainer.  Her mission is to teach women how they can impact their health destiny through their food, focus, and feet.  Her vision is a world where women have the resources to control their health destiny no matter their age or where they live on the planet.

 

Nutrition

Biggest Takeaways You Don’t Want To Miss:

  • The number one thing people don’t understand is how to fuel their body properly. You have to fuel your body to have energy. If you don’t, you will have an insulin rollercoaster which gives you a drop and results in cravings. People need to eat in the morning to start the engine then properly fuel throughout the day.
  • The lunchtime let down will definitely affect how you feel later in the day. Your bio-individuality (your unique situation and genetics) does play a factor, so sometimes you may still feel sluggish no matter how healthy you eat. However, you shouldn’t feel like you need a nap every afternoon. Your circadian clock can work against you. Natural sunlight helps serotonin which is a natural pick-me-up.

  • What should you eat and drink? The best food is fiber containing carbs such as root vegetables like carrots and beets. Fiber slows down digestion which helps regulate your blood sugar. And don’t forget your protein for energy and a small amount healthy fat (ex: avocado). We also need water, lots of water! Often hunger is mistaken as thirst. A cold glass of water can energize you and also increase your metabolism.
  • Does dog walking count as exercising? One problem is that you don’t get your heart rate up to the level you need, but the fact that you’re getting out and about is very helpful. You can easily be meeting the minimal requirement for exercise. But if you are trying to lose weight you will probably need an extra boost of exercise to go along with the walking. Resistance training is a great way to amp up exercise for weight loss.
  • Women often don’t realize their obstacles that are often anchored in our habits. Medical history, eating habits, medications and thought processes are all the root of figuring out what is stopping you from feeling your best and bringing your best to your business.


Show Highlights:

  • How hormones and age can affect women’s daily performance and business [2:30]
  • The importance of and how to alter your circadian rhythm [6:45]
  • How much water you need and the benefits you get from it [10:30]
  • The benefits and drawbacks of claiming dog walking as exercise [16:00]
  • Exactly what is B3 Nutrition? [19:40]
  • How self-care makes you strong for your business as well as the people in your life [22:00]

Tweetables:

Links:

Find out more about Bonnie Roill and the B3 Nutrition by visiting:

https://www.B3Nutrition.com

Downloadable Offer:

Sign up for the session at www.B3Nutrition.com under the header Free Consultation. It takes about 30 minutes. Share my free breakthrough session “Eat Clean(er)*Feel Great* Look Awesome, including my Hormone Profile Self-Assessment checklist.

Also, sign up for FREE 5 Strategies for Success Slimming.

Join me for my Free 7 Day Healthy Habits for Happy Hormones challenge at  www.B3Nutrition.com and select the header “Healthy Habits Challenge.”

 

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  4. Click on ‘Write a Review’Jump Consulting Mastermind
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mompreneur grouth

Episode 83: Balancing Business & Family With Mompreuner Katie Westerfield

mompreneur

Joining us today on Bella in Your Business is Katie Westerfield of Homeward Bound Pet Care out of Historic Centerville, Ohio. She is an entrepreneur (and mompreneur) in the Pet Industry. She is well versed in juggling life and business ownership as a mother of four and wife. In this episode, Bella and Katie discuss the struggles she has faced and how she became a success while managing to raise a family and be a superstar mother!

Biggest Takeaways You Don’t Want To Miss:

  • The moment you realize you need a staff is when you are turning clients down. They will always find someone who will be able to fit their needs if you can’t. That is when you need to grow to a point where you can hire someone to fill in the gaps.
  • Knowing how to hire and retain staff is key to success. You need to fully invest in them as a person, support them individually and in the workplace. Motivate them to do the job, coach them instead of harping or nagging. You want them to feel like they can come to you. You don’t want to always be a slave to your phone, but you don’t want to miss clients and hurt business. That’s why you need a reliable management team to pass along some of the responsibilities.
  • Being open to change is important to growth. It’s a privilege to be able to have a staff and it can be scary to grow, but it is extremely important. A staff is not a burden, but a great asset to your business. Your business will never grow unless you can delegate your workload. 
  • Don’t forget to separate your emotions from your business. You have to know when to move on from things that aren’t working, regardless of how much time you’ve spent on it. Always keep in mind where you want to go and continue to move towards it. Do not lose your positive mindset no matter setbacks or naysayers, just go for it. If you fully believe you will succeed, you will.
  • You want to have options, you don’t want to have all your eggs in one basket. That’s why you need to have more than one person that you rely on to help out. You could have one bad egg hold your business hostage. You may have to fire someone who is not a good fit, or you may have a worker or their child may fall ill. That’s why you need to have more than one option. You never want to have your hands tied in a situation because a staff member didn’t work out or is unavailable.
  • Show your staff you appreciate them. It’s easy, a simple text message if you know they are upset. A little gift for special occasions like wedding anniversaries, their kid’s events, or birthdays. You need to be able to separate a barrier between staff and friendship, but still, let them know your door is open and you are there for them. Knowing that someone cares goes a long way in helping them succeed.

Show Highlights:

  • The benefits and drawbacks of running a business from home with children [4:45]
  • Struggles of hiring and retaining staff [7:20]
  • Delegating your responsibilities to your staff [8:40]
  • Being open to change [14:30]
  • How mindset plays a big role in growth [17:30]
  • The business success and the importance of having a staff [20:00]
  • Ideas to reward your staff and show them that you care [22:30]

Tweetables:

Links:

Get to know Katie and the Homeward Bound Pet Care team!

Find them on the web at HWBPetCare.com

Follow Homeward Bound Pet Care on Facebook!

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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small business coaching success

Episode 82: Scaling Your Business Into A Well-Oiled Machine With Randa Clark

Today’s Podcast features the inspiring Mompreneur, Randa Clark, from Tailchasers Pet Heroes Inc. Randa started Tail Chasers Pet Heroes Inc. in 2004 with the mission to help people discover, develop, and nurture the human and animal bond with their pets. She offers dog walking, pet sitting, dog training, and pet first aid classes to pets and their families in the northwest suburbs of Chicago. Tailchasers Pet Heroes Inc. received the Super Service Award from Angie’s List in 2016 as well as the People Love Us On Yelp Award.

In this episode, Randa and Bella discussed some of the strategies that Randa used to turn her pet sitting company into a pet business empire. Do you struggle with multitasking, being a control freak, or successfully balancing the business between you or your spouse? Then this episode is for you! 

Success

Biggest Takeaways You Don’t Want To Miss:

Instead of devoting your entire life to the business, make your business fit into YOUR life. Scheduling business operations around your day-to-day tasks like picking up the kids from school or spending time with family will help you find that work-life balance that all business owners so desperately need. Also, be sure to give yourself some time each day to work on advancing the business to the next level. It’s easy to get caught up in all of the pet sits and dog walks, but ensuring you’re taking strides in your business instead of running in place is crucial to success.

An office manager is NOT going to be exactly like you – and that’s okay! An office manager is a person that is going to allow you to really grow and scale your business so much more than you’re able to if you continue to do day-to-day operations yourself. At the end of the day, there are qualified people out there that can answer the phone and answer emails just as good as you do – you just have to find them (and give them the tools to succeed!). Empowering and valuing your office managers to make them feel needed is what will allow them to be successful in their role.

A fact-based mindset is a key tool that will help you deal with crises and emergencies that inevitably arise in any pet sitting company. Taking the emotions out of your response and deciding what you can do to mitigate the situation factually will allow you to make the best decisions for your client. In other words, you can’t change the past, but you CAN change your response to it!

The more time you can spend out of the field, the more time you can spend advancing your business. Randa’s advice? Build up a route of clients, and then hand it off to an employee! The more you do this, the more income you’ll have on hand, and the less time you’ll have to spend in the field. The goal is to have the client’s alliance with the COMPANY and not to the DOG WALKER.

Show Highlights

  • How Randa learned to multitask to get work done quickly [2:30]
  • Evolving your business and focus; Pet Sitting Vs. Dog Walking only [3:15]
  • Decision making for a better business [7:00]
  • The Good and the Bad of Hiring an Office Manager [10:45]
  • How to let go of control [15:00]
  • Managing a business with your spouse [16:15]
  • Separating yourself from the field for success [19:00]

Tweetables

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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photography copyright

Episode 81: Using Photography To Make Your Business Shine With Crystal Hollman

crystal clear photographyToday’s episode features Crystal Hollman, owner of Crystal Clear Photography AZ. Bella and Crystal discuss the importance of photography, graphics and visual appeal to websites and blogs.

Show Highlights:

  • Where do you use styled stock photos and why? [5:45]
  • Key things you need to do when shooting your own photos. [9:35]
  • Advantages of hiring a professional for your business images [12:45]
  • What should we look for in photographers? [18:45]
  • The importance of copyrights and business release of your images [20:00]

Tweetables

Special Offer

We’ve got two awesome things for our listeners! Run over and grab free 5 styled images at Crystal Clear Photography AZ. Or, if you’re ready to take your business images to the next level, sign up for a custom styled image shoot for your brand and receive $25 off. Make sure to give me the referral code – BellaPodcast – to claim the $25 off when booking your session.

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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orion survey

Episode 80: How The Orion Survey Can Make Hiring EASY With Bill Gelderman

Bella welcomes guest, Bill Gelderman, the President of the Steering Group. He not only founded The Steering Group in 1995, he is also a Certified Professional Behavioral and Values Analyst, a Certified Attribute Index Analyst. He also has certifications in the renowned TriMetrix and DNA Systems. Find out more about Bill on his website www.thesteeringgroup.com

Show Highlights

hiring process

  • What is the ORION Survey and why should all pet sitters use it for hiring? [3:30]
  • How ACCURATE is the Orion survey about potential hires? [6:00]
  • What is the best way for pet sitters to use the Orion tool? [11:00]
  • What does the REPORT look like from an applicant’s survey and how can business owners interpret it? [12:45]
  • How can pet sitters use the Orion survey as a MARKETING TOOL? [18:45]

Tweetables

Special Offer

As a gift to our audience, Bill will offer $50 OFF the Orion enrollment fee for anyone signing up before April 30th if they mention Bella. Don’t delay!

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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