business mentor

Episode 324:How To Find A Business Mentor That Will Help You Thrive

business mentor

Are you feeling lost and unsure of where to turn as you navigate the challenges of entrepreneurship? It may be time to seek out a business mentor who can provide valuable advice, support, and encouragement.

I think it’s important to have a few mentors in your life, especially when it comes to running a business. These people can provide valuable support, advice, and encouragement as you navigate the challenges and opportunities of entrepreneurship. But finding a good business mentor isn’t always easy, and it requires a bit of effort and perseverance.


One thing I see a lot is people blindly following anyone who calls themselves a mentor, without really knowing if they have the experience and expertise to truly help them. That’s why I’ve been so open and transparent on this podcast – I want you to understand who I am and what I stand for, because it’s not enough to just reuse what other people are saying without actually doing the work.


So, how do you find a business mentor that will actually help you thrive? This week I am diving in to help you discover exactly how and who will help you succeed.

Biggest Takeaways

  • 2:15 Identify goals  
  • 4:14 Ask for recommendations
  • 4:33 Join professional organizations
  • 5:13 Attend conferences
  • 6:10 Use online tools and resources
  • 6:39 Be proactive and persistent
  • 11:28 Trust their guidance

Recommendations

Business mentors are a key component to helping businesses thrive. Having that person to help guide you, answer questions or just be an ear of support makes all the difference in the world. The Jump Mastermind is a place where business owners come together to grow and scale their businesses while having 24/7 support at their finger tips. They partner up to keep each other accountable, they are provided HR help, group coaching, and an endless amount of resources they can access at any time. If you are every struggling and feel alone in your business, this is a group you might not just want but truly need.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript

Welcome to another episode of Bella in your business. My name is Bella Vasta, your host, I want to thank you for spending some time with me. I hope you’ve been enjoying the new podcast this year. And don’t forget to like and subscribe and maybe even leave us a review. We’d love it if you, you know, heard something really good about you. And if you want to know more inspired share it. We’re focusing on trying to get as many ears on the podcast as possible this year. And you could be a really big help for us to do that. So without further ado, let’s get going on today’s show, a business mentor, and how can you find one that will help you thrive? Now mentorship comes in so many different fashions. They can be a paid structured thing to you think Gary, you say Gary Vee is one of your mentors because you follow Him and you listen to everything that that man puts out, which is a lot. And he doesn’t know it, it’s kind of like a one-way kind of thing. But that also is a mentor. So there’s a very big spectrum. And, but you should have one or two or three, a bunch of them. And I would argue if you’re listening to this podcast, I might be one of them for you, which would be an extreme honor. But I want you to kind of think about this stuff. Because I think that we need mentors in our life, for everything. I mean, not necessarily a mentor for every single area. But it’s always good to have some smart people around us that we can rely on and know that they’re gonna give us sage advice. And so today, I’m going to give you six things, a big overview to look through, and then I’m going to cut through all the crap, I’m gonna give you seven hardcore things to think about, it’s gonna be a quick episode.

So you might if you are able to get out your pen and paper because I’m going to kind of go through this pretty fast. But like I was saying, finding a business mentor can be very valuable and rewarding because it’s going to allow you to gain insight and guidance from someone with more experience and expertise. In the business world. A good business mentor could provide support, advice, and encouragement, and they can help you navigate all the challenges and opportunities of running a business. However, finding a business mentor isn’t always easy. And it requires a bit of effort and perseverance. One of the things that I see is people blindly following people, and they have no idea if their house is made of sand or gold. And it makes me cringe. So bad. It’s one of the reasons why I’ve been so open with you guys and over-shared maybe at some points on this podcast because I want you to truly understand who I am and what I stand for. Because it’s not just enough to slap together some Canva template and reuse what other people have been saying. And try to say it for yourself. There are so many people out there teaching that haven’t actually done it. So beware of that. There we go already off script you guys. So the first thing you got to think about is identifying your needs and your goals. Before you start looking for a business mentor. It’s important to take some time to think about what you want and need from a mentor. Consider your goals and objectives and think about the specific areas of your business where you’d like guidance or support. This would help you focus on and search and identify potential mentors who are well suited for your needs.

For example, maybe you’re looking for someone to help and guide you with finances like a CFO, or a chief financial officer. Or maybe you want to learn more about sales and marketing. There are a lot of different types of things. And just because someone’s a business mentor, it doesn’t mean that they’re necessarily going to be able to help you with your biggest pain point. So you want to identify it. The next thing you want to do is ask for recommendations. This is why I believe that in that saying your net or your what is it your net worth is your net, your net circles. Oh gosh, I forget what it is. Someone DM me if you know what I’m talking about. It’s saying your network is your net worth. That’s what it is. Yes, I remember that. And so you want to ask for recommendations. One of the best ways to find a business mentor is to ask for recommendations for people you know and trust. This could include business associates, friends, family members, and colleagues, these individuals may know of someone who would be a good mentor for you. Or they may be able to introduce you to someone who could help or they might even be able to mentor you. Another one. Number three is to join professional organizations and networking groups, professional organizations and networking groups can be a great place to find potential mentors. These organizations often have mentoring problems. mentoring programs, one that comes to mind is scoring the score officers if you’ve never seen them before, look them up SC O R E and number four is attended conferences and events, conferences and events can be excellent with opportunities to meet potential mentors and make connections, look for events that are relative to your industry or area of interest, and take time to network and introduce yourself with other attendees. You never know who you might meet. And attending conferences and events is a great way to expand your network and find potential mentors. Now, I want to say that because the pet industry is not as large or robust, as many of the other industries, I would encourage you to kind of go outside of our typical conferences as the level of how do I say this? Education is kind of mediocre. And I would much rather you go to something like Social Media Marketing World, which is one of the world’s largest social media conferences, it’s coming up in San Diego in March. There’s South by Southwest, there’s a lot of conferences that are about small businesses, or marketing or sales or social media that you could go to where the networking is just impeccable. And I’m speaking from personal experience, of course.

Number five, use online tools and resources in today’s digital age. There’s a variety of online tools and resources that can help you find a business mentor, like LinkedIn, they have a mentoring program that allows users to connect with mentors and mentees. There are also many online forums and discussion groups where you can find potential mentors. And also, many websites and platforms offer mentoring services, where you can find mentors who are willing to work with you on a paid or unpaid basis. So Google, number six, is proactive and persistent. Finding a business mentor is not always easy. It’s literally like dating. And it could take some time and effort to find the right person. Don’t be discouraged if you don’t find a mentor right away. And be proactive and reach out to potential mentors, make connections, follow up with people you meet, and be persistent in your search. With a bit of effort and persistence, you can find a business mentor, who can help you achieve your goals and succeed in the world of business.

All right, now, here’s where I’m gonna get down and dirty. Because I’ve got like seven things, one of them I already touched on because I can’t help myself and go off script. But the first one is, check out what Okay, now you found this person, right? So we’ve gotten to the point where we’ve done all those steps I just told you about. And we’ve found we’ve identified a person, you think that this is who you want, okay? Now, you need to think about these things. And this is important, you guys, first one the fruits of their labor. Who have they helped? And what are their results? You should, as we four episodes ago talked about testimonies, you they should have an abundance of like maybe it’s people endorsing them on LinkedIn, maybe it’s testimonies on their website, maybe it’s, you know, Rags to Riches stories about people, you need your mentor to have fruits of their labor, not just getting up there talking about something, and not just one or two, they need to have a lot, you guys, the bad advice could take you down a bad way. And so you want to make sure that you are allowing a mentor into your life who deserves to be there. The second thing I want you to consider is whether have they done what you want to do. Okay, I know this book author or this, this coach that teaches everyone how to write a book and you’ll be successful. Though that person isn’t who wrote a book, they’re not successful at all. They don’t have a pot to piss in. And they’re out there teaching people to do this with his guarantee that if they do this, they’re going to be successful. And it just kills me. So have they done what you want to do? Are they in a place of life where they can stand on it? Now, this isn’t bragging but it’s like, can they stand on it and say and it’s different for everyone, you know, oh, I want to make $100,000 a year or oh, I want time and, and financial freedom. You know, like, what are we going after? Are we the hustle, okay, I’m gonna stay on script? All right, did they make you uncomfortable? I want them to make you uncomfortable. Because when you’re not comfortable, that’s when growth happens.

That’s where the magic happens. I call it consensually uncomfortable. I focused a lot on that in 2022. I put myself in a lot of consensually uncomfortable situations and groups of people so that I could grow and guess what I did, and it was amazing. Now the other thing is are they a pushover or did they press you? If they if you try to you know get away with some other word like oh, I just didn’t have time. Oh, this happened. Oh, that happened. Or they like oh, okay, yeah. That’s all right. Or are they going to press into you and be like, Well, okay, that happened. That’s life. But we, you made a promise to yourself that you’re going to do XY and Z. And why didn’t you? And what can we do to fix this so that when life happens again, your goals don’t go by the wayside? Right? So do they? Do they? Are they a pushover? Or do they press you? The other thing you got to consider is what’s your style. Because, you know, you can have a kumbaya kind of mentor, that’s just very zen and natural and calm, and meditative. And we’ll just, you know, meditate on it. Don’t get me wrong. I believe in meditation, and I also believe in manifestation. And we kind of know what is the manifestation queen and my, my friend group, but um, you want to know what your style is? Is it straight to the point? Is it tough love? Is it soft? Love? Is it factual? Is it business only? Is it business in the front party in the back? You know, like, do you what’s your style? What are you seeking, if you’re not sure what you’re seeking, identify what you’re not seeking, okay? Because sometimes pairing up with someone, it’s a very intimate thing, and you have to be vulnerable. And you need to know what your style is.

All right, I got two more for you. The next one is to trust their guidance, don’t fight it. You just decided to allow this person into your life. And if you’re gonna fight it every single step of the way, it’s not going to work. Just like you saw in the past couple of episodes with Stephanie and Becky Lee, you saw them have faith in their fear. They saw and heard and learned about things being done differently. And it was scary. And they did it. And they did it scared. And it worked. Because they trusted the guidance of the mastermind of better marketing with Bella, they trusted the guidance of people that have been there. And so when you get a business mentor, the worst thing that you can do is fight them.

And last, what are your goals for going into it have clearly defined goals? If you’re a mastermind member, you got to see the video that I did on smart goals in the mastermind, and we you know, track goals and all that stuff. It is immensely powerful. Because you might get into it and you’re like, Oh my God, I don’t know if this is really what I want. And you’re like, Well, what did I want? Oh, let me go back to what I wrote down. My goal of having a mentor is X, Y, and Z. Oh, okay. Now you cannot, like argue with yourself on it. You either achieved it or you didn’t achieve it. You’re either getting what you set out to do or you didn’t. So have a clear vision and goals on what you want from getting a business mentor. But I truly believe that everyone needs to have a business mentor. If I am yours from afar, and I’ve never met you or talked to you, but you’re binging on Bella and you’re listening to this podcast. I love you. I think that is amazing. I would love to meet you. I do 20-minute complimentary calls. They are not sales calls. I love to get to know you guys. True story. Those calls in this podcast can take me from having a bad day. Or maybe I’m glum or depressed about something. The minute I get talking to you on this microphone, or the minute I get talking to you on the phone for those calls. My day gets better. I love it. I love what I do and I love getting to meet you and hear your stories and hear your challenges and get to excite and motivate you. So I want you to think about who you have in your ears. Who do you have? Are you watching with your eyes? Are you being intentional or unintentional with it? Because it will make all the difference in the world. Your network is your net worth don’t forget that all right my jumpers we’re gonna be back with another episode. And I can’t wait to get back to you. Remember when life gets down, always keep jumping.

support

Episode 323: The One Thing That Got This Pet Sitting Business Through 2020 And Still Thriving Today

Let’s face it, 2020 was not a good year for most businesses. A lot of pet sitting and dog walking companies shut down – but did they ever think they would come back stronger than ever? This week’s guest Stephanie is going to share with you her secret weapon on how she came back with a vengeance. How her has people in line to be hired and how her systems help run her business without her.

Many of you have been exactly where Stephanie was. Or maybe you still are? Secretly thinking of throwing in the towel because the reality you chose to see is dismal and gray. Listen in to today’s episode to hear straight from Stephanie from Chicago Urban Pets on how just exactly she went from her business as a dead standstill to thriving more than ever.

On this episode, we meet Stephanie Surjan, owner of Chicago Urban Pets. She was facing the struggles of running a business alone and fighting for survival, desperate for support and a way out, Stephanie turned to Bella’s Mastermind program, finding it to be a game changer for her business. With the structure and support provided, Stephanie was able to improve her sales and marketing efforts, hire and retain top talent, and streamline her business, ultimately leading to significant growth and a bright future for Chicago Urban Pets.

Biggest Takeaways

  • 10:55 Showing up during uncertainty
  • 13:17 Setting goals
  • 14:33 Setting up systems
  • 17:45 Jazz Hr
  • 25:27 What kind of mindset do you need?

Recommendations

Joining the Mastermind group has been a life-changing decision for many business owners like Stephanie. It is a group of like-minded members scaling and growing their pet-sitting or a dog-walking business, leaning on one another for advice and support. With Monthly HR calls, group coaching with Bella, a plethora of questions documented and answered, the Mastermind Group allows business owners the peace of mind they need to truly achieve the success they are dreaming of.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript

Welcome, everybody to another episode of Bella in your business. My name is Bella vasta. And today I’ve got a really special guest for you. Her name is Stephanie. And we have known each other I don’t even know, a year or two, maybe. But she has come in like a wrecking ball. Just like Becky we had on the episode last week. And and I really wanted you guys to hear straight from Stephanie’s mouth, how the impact of having a community around her has helped change her mindset and her business. So without further ado, Stephanie, welcome to the show.


Hi, thank you for having me.


Why don’t you tell our guests a little bit about your background and where you’re from? What about your businesses and how they can stalk you on socials? And just give them a flavor of who you
are. Yeah, absolutely. So my name is Stephanie surgeon. I own a dog walking and pet-sitting business in Chicago, the downtown area of Chicago, Illinois, and it’s called Chicago urban pets. You can find us we’re mainly active on Instagram, some Facebook to just Chicago urban pets. So pretty simple to find. And next year, we’re celebrating 10 years in business. Whoo, that is amazing. Yeah, it’s very exciting.
That’s absolutely amazing. And so being in Chicago, I’m sure you have your own set of highs and lows with the weather and things, things being snowy, and you also operate in the city. Something interesting about you is that, at least as of now, a lot of your staff they don’t even have cars, right?


Yeah, so we don’t use they’re actually part of our interview process. That has been really improved. Thanks to Bella and her mastermind content, we actually sort of red flag people who think they’re gonna do this driving, because we are in such a dense residential area. Downtown, there’s very little parking, so everything is by foot or public transportation. Yeah, so
unique. I love it. And that’s something else. I think that a lot of our listeners, sometimes all of us honestly, me too, is sometimes we get into that mindset of Oh, no, it’s my area. That’s the problem. It’s my area. But the mindset to get you through that is figuring out solutions to things sure every business not going to be the same. But everything has to adapt. So why don’t you bring us back to before he joined the mastermind? You had made a post I think last week you had said you were like almost ready to give up on your business or you’re just so down and out about it. Can you bring us back to about that point? What challenges and woes and feelings were you having? About? I have this dog walking company.


Yeah, absolutely. So as I mentioned, we’re going 10 years so when COVID hit, we were probably you know already seven years in and I was pretty comfortable. I, I was you know, happy with what we were making. In terms of income, I sort of set it up to be a little bit going on its little bit of autopilot because I just had a baby. And when COVID hit I made was about two years old. And I had basically for two years now been involved but like marginally. And so when COVID hit, it took me for a ride because I wasn’t so involved anymore. And it’s sort of thrust me back in. And I wasn’t in the best place because I hadn’t slept for two years. Because of the baby. There’s no toddler but anyway, so I was not in a good place mentally and I was sort of forced to take back the reins, and basically, We think the whole business. And I think the hardest part of that is that I was alone. And I do wish that I had known about the mastermind before COVID. had, I think that would have greatly reduced the amount of stress. And fear, honestly, I’m coming into it because I had so long like, this was the major part of our family’s revenue. And we went from like, you know, what we were making to nothing. And I had to figure out by myself how to survive in many ways, in terms of the business side. And so yeah, I was in a very difficult place, we ended up closing temporarily over the 2020 winter months because there was no vaccine yet. You know, I had employees, and it was very hard to manage the ins and out of quarantining, and all those things. So it was just too much we weren’t making any money anyway. And so we close it for a while. And honestly, I sort of advertised that we’re just going to close for a few months over the winter season. But in my mind, I’m like, I don’t know for sure I’m open again because I was just about, we did one thing led to another, we did end up opening again, and this is a year before I even met Bella, and your mastermind, that we were struggling and things were different, really different bundles, you end up opening up again. Okay, both like six months, like November 1 through April 1, and it’s sort of lined up with getting the second round of PPP funding, a big incentive to try and push forward. Long story short, things are very different. My success initially was based on time, but also, there was no underlying structure that was strong enough to be able to take on this new big change. And I needed more support to make significant changes in the business. And the first red flag was hiring super hard to hire I came across the free week web, like the Facebook Live group that you did on hiring, and it just blew my mind. And I felt like maybe this is my, this is my safety. This is what’s called my safety net, right? Like, this is my way out. Like, here’s somebody who is looking at things differently. And I want and I want to, I want more of that.

Basically, that is so good. I didn’t even remember how we came about because there was just I feel like I’ve known you for a long time because you’ve been such an active member of the community. But during those six months, you were closed. I just I’m curious what did you find yourself doing? Were you trying to work on the business? Were you just like a sitting duck? Were you paralyzed in fear? What was going through your mind? And what was your life like for those six months that related to your business?


Um, I tried to start a new business or an online business.
I think a lot of people did. They thought they had just started.


Products. Yeah, no, I started a mom blog and digital products. Oh, cool. Yeah. And the only reason I paused on that is that when I did reopen the business that needed a lot more of my attention, and I couldn’t do both things. So I on that, but mama questions.com blog on dental parenting and do like digital products on affirmations, and stuff like that, because that’s where we were my head was that you know, having a child closing the business, I was so burnt out from the business, I really didn’t want to do anything pet related, during that, you know, that time of hibernation. And so I tried this other thing, and it taught me so much in regards to online, like content making and online marketing, like I learned, even though I’m not doing that blog specifically, I didn’t even know what a blog was when I found out about blogging like I had something on my website, but I didn’t understand why we had a blog on the website. And I learned a lot from that that I’ve been able to bring back into the business. But that’s what I was doing basically trying to survive in a different way.


But you know what? Yeah, survival mode definitely. But I want our listeners to hear this and think like, this is the kind of mindset like she was okay, I’m gonna pivot I’m gonna figure something out and she was still learning and growing. And I’m not just a sitting duck. She Of course, was terrified. She said that most of her family’s income was from her business. And that’s terrifying. But she didn’t take it standing like sitting down, you know, and I think you guys, you guys, listeners, I would encourage you to think about, you know, how do you show up in the scariest moments of your life? And how do you show up when things are uncertain? And I think it sounded like this mama questions.com.


Yeah. Podcast with, but that’s beside the point. Wait, why would you say I was on another podcast? About blah fly? Yeah, this is the second podcast that I have. Oh,
cool. Is it? Um, is it still up doing? Like, check it out. Check it out after this later. But I think that’s a really big takeaway, you guys are like, what do you how do you show up in the difficult moments in life? And so Alright, you join the free hire group. And I do remember that because during COVID, way before the national organizations attempted, we had already buckled down and done a two-week thing because I was like, We need to get everybody like, directed or focused on something. So I gathered my whole network. And for I think it was two weeks, we did a COVID survival group. And while everyone’s business was shut down, we were learning about all these different things that we could learn. And, then from that, when things started opening up, we taught people how to have grand reopening parties. And then we also were like, the hiring climates changed. And you have to address it. And so it’s, that’s cool that that group brought you into it. So you saw that group, you probably learned about the mastermind, and jumped into the mastermind. What did you feel when you first joined? Do you remember? Because I think some people get overwhelmed, or they’re not sure, because there are so many ways you could use it, you could consume all of it or just parts of it. What was your experience like? Stephanie?


So there is absolute once you’re in it, there is a beginning of overwhelm. Because there you realize how many things you can do to prove your business as you can just go from so many different angles. And it’s amazing. And I think if you just sort of sit in that discomfort for a little bit, you do sort of find your groove, and you start focusing on specific things. But there’s a little bit of that what I think is absolutely amazing that I didn’t anticipate when I joined initially is that you get basically you get instructed on how to put together 90 Day goals, which allows you then to focus your attention to something more specific as you enter into that space. And so I can’t remember for sure, I’m pretty sure you got to make the goals before you even got into the GRU. They’re like, yeah, you have to do an intro doc, where you announce who you are to everybody because it is a vulnerable place. And people need to know who’s in the group. And yeah, you have to post your initial 90 Day goal however good or bad it is. We require that and encourage it to happen every quarter. What were your first goals? I mean, was that uncomfortable? Was it exciting? Was it what you remember your writing, I still have like the big hairy goal, although I probably am in a place where it might change a little bit. Now I just finished my second set of 90-day goals. I use it and actually have it saved to my Google Drive. And that’s where I do my weekly planning. But yeah, you know, a big one at the time was I just want to get this up and going and then leave. But I’ve fallen in love with the business again, with the mastermind, and just learning about through the mastermind setting up all these systems. Like it’s so much fun. When you like when you start to understand, you know how they work and then see them working for you. You know, once you set up the first or second system, it is a lot of work and then you see it start doing things for you. And you’re like, oh, wow, that was you know,


so So tell our listeners what kind of systems have you set up and what what was it like before the system and then what system did you set up? Was it perfect the first time like take us through that journey?
Yeah, absolutely. I’d say the first big system was the hiring. A few things that just blew my mind when we did the hiring in regards to posting your job more frequently and then changing your mindset in terms of not having applicants prove themselves to you but instead, show them why like the courting dynamic has shifted and having them feel excited about showing how to be excited to come to you. Those were huge. I was already on I know, you use jazz HR, which I use that I was on the free one, or the smaller one the hero and you told everyone so I was also like, hey, what can I do with the
hero like if you hear like, and so I did take the investment, I deserve an investment of getting the higher one with the phases. And so sitting down and really figuring out the hiring process was a huge deal because I had, I had a sort of like a very vague process, but it really was just based on if they answered or not, like, they answered the email, then they moved forward, but it really will give a pulse. You’re humans. Yeah. Okay, you’re still here. Okay, you move forward. And now. And now we’re just like, now I have a hiring manager. And she’s doing the initial phases. We have this like assessments, we have what’s called knockout questions, so that we can quickly assess people without thinking about like, I used to dread when I get an email from a new applicant to sit down and now try to figure out if they should move forward or not was took a lot of mental energy. And now it’s like, in between someone like Oh, questionnaire came in, click, click, click forward or not. And like it takes zero energy. And that was a huge, huge, huge deal, in terms of the business, because you need to hire people to grow. And if hiring feels painful, the whole business feels painful.


So, Stephanie, I hear this online. I love all of that. And I just wrote down the zero mental energy, because that is like you have an applicant come in, and you feel the sense of urgency, but then you’re like, Wait, who are they? And what did we say before? And how do I and it’s, it’s overwhelming? Um, shoot, I just forgot my question. Hold on. Um, um, oh. So you’ve seen it out there. People are like, there’s no one to hire. Hiring sucks. Jaz HR doesn’t work. And by the way, you guys, if you’re hearing about jazz HR for the first time, if you go to jump consulting, dot net forward slash jazz HR, you can get 50% off the middle and the highest tier program, highly recommends it. It’s only for the below crew. And if you want it to get the cheapest, the bottom one, I would suggest you don’t do it. Because all it does is in both places you don’t get the analytics, the phases, all this other stuff. But go to jump consulting, dotnet, forward slash Jaz HR, they’ve been working with our industry for four years now. And 100 competitors have used them. But Stephanie, what would you say to that person that says either jazz HR doesn’t work or hiring doesn’t work and nobody wants to work for them?


I’d say that you would, you have to be more open, open minded to why it’s not working. Because you do really live in a very, like there’s some parallel realities happening. And you can choose to be in the, in the reality where things are not working. And if you stay there know that there is a parallel where people are hiring, without any issues at all. Hiring has never been easier for me now. Like we have three peoples just now still in like line to potentially work for us over the holidays, you know, and because onboarding is also just streamlined. I like we can onboard them two days ahead of time, and they’d be ready to go. So
I am I have chills right now listening to you, that makes me so excited. And I love the way that you just raised that with like, there’s two different parallels going on. And you get to choose which one you want to be in and it doesn’t work, or let’s make it work. And it sounds like those systems you were talking about being able to sit down and and have the mind. It’s not just me telling you how to have the systems. It’s also learning from what everyone else is doing in the group. Am I right?


Yeah. Oh, yeah, absolutely. And then where then, because there are the different months with different themes. It also helps whoever is maybe a little bit more of a floater in their goals, helping you focus on very specific areas of your business. And that’s super helpful as well. I’ve it is like you have to get you to have to be you. You have to sort of get comfortable with being a little bit uncomfortable. And just always trust that there is a way and if it’s not working is because you haven’t found the way yet. And so it’s a huge mindset is a huge mindset shift. And honestly, I don’t know like I know people in our company. I mean in our industry here in Chicago, all the ones at our level, but even I just recommended Like my, my uncle to you with with their business, they’ve been around for 50 years. And they’re like, we’re struggling with hiring and I’m like, what, this is what I’m doing and, and they’re like, can I have their contact? Like, I don’t hear of anyone else talking about hiring like you are. In my sort of, in my view, the field of view, it’s very, it’s very unique. And it really works in my
well and, I celebrate you for having the mindset of it’s not is it doesn’t work, or it doesn’t work this way. You know, and it takes a humble person who’s okay with being uncomfortable to admit and apply that to any stage of life or business. It’s not working this way, right? Because it kind of comes back to I, I wish I said it, but it’s actually Marie Forleo’s book, everything’s figured out double. Um, I love that phrase, because I really, I think you and I both share the love for that phrase because we kind of that’s how we see life. Um, so, alright, so you came in, you started doing the gold? I’m sorry, I want to just go back to that really quickly. Were you really good at making gold off the bat? Or is this something that you’ve gotten better at, and what has gold been able to do for you and your company? Like, why make goals like, and what do you How would you tell our listeners to the difference between a goal and a to-do list, just like, you know, those tasks, and, you know, I gotta say,


I started the goals, I was very enthusiastic about that. But I do think they, and they helped organize a little bit of where I was going, but they ended up being very much of just tasks that I would add in instead of it, and they sort of fell within goals, but it did end up starting to come a little overwhelming. In the beginning, it was hard, I remember emailing you and Emily, and being like, I don’t like I feel a little bit lost. I like felt like because you have all this information coming at you. And you’re like, I have to do all these things. And then it’s like, but I don’t have enough hours of the day, how can I ever get the business to where it should be? I’m so behind like, you know, sort of get in that spiral, that I had a huge shift. Just recently, and I know we’ve been talking about it. And that’s The One Thing by Gary Keller. And the premise he talks about Go save to is what is the one thing that you can do in your business that would make everything else easier or unnecessary. And so now when I look at my goals, I filter it through that. So like, there are no tasks anymore, like not everything is equally important. And I and so then I’m what I’m basically what I’m saying is, you learn like you’re not going to get it right right away. And you have to as you continuously sort of engage with the experts that come into the mastermind, and you get excited about reading specific books, you just learn things that is slowly everything sort of comes together. And that’s I think with the goal setting, that’s something that comes a little bit with time. And I’m pretty sure that rise of December, and January, there are some goal setting that happens in the mastermind as well to help them when this
the podcast comes out.

We’re actually January’s vision goals month and the content is really set forth and we teach the difference between vision and goals and how to break them down. And I tell people all the time you’re gonna suck at it out the gate and they do people get overwhelmed and their to-do lists and I push back on you and I’m like, No, that’s a to-do list. Not a goal. And I love that you just brought up the one thing that book for our listeners just to catch them up. Yes, every month, we have a different topic. And we also have different guests that come in, so it’s not always me. And we had this beautiful soul come in. And she had recommended this book and I listened to the audio 70 jumped in and she’s reading it as well. And there are other members that are this isn’t required work, you guys, but if you want inspiration for how to feed your soul and feed your mind to get that parallel shift, you’ve got to be surrounding yourself by people that are doing things that you want to do. You can’t deny it to yourself. If you’re around a bunch of people that are doers and achievers. You can’t say Oh, it doesn’t work for me. Like you have to be around that group of people. So, um, Stephanie you’ve done such a great job and I’m taking notes on what you’re saying because You’re very articulate. As we kind of come to a little bit of a close, even though I could keep you on for a very long time, I want you to talk to the listeners that have heard me ask around about the mastermind, yay, Abello the mastermind. And I want you to talk directly to them and who would be good for and, but start off with who is not a good fit for the mastermind according to you, an awesome active member? And then who would be perfect for the mastermind? Because I don’t think everyone necessarily would be good for it. And I think that’s also important. So how would you define all of that?


Yeah, I’m glad you asked me because I had an interaction with someone yesterday that I think really fits into this question. So I started back horseback riding, which is something I’ve done my whole life is a pause, I pause different time phases in my sort of college and career. And I’m back, and as a student instructor, and we were just talking yesterday, and I told you, oh, thank you for being so encouraging, because I basically, you know, was pretty advanced, but then it’s, I took basically, you know, 10 to 15-year hiatus, and I’m back. And I’m sort of relearning, right? So I’m not a beginner, but I’m also trying to relearn things. And she said, You know, I love having you as a student. Because you’re like a sponge. You said you will try anything that I tell you. And she says, I have a lot of students who come back after a while. And when I try to teach them things, they always have to push back with Well, that’s not the way I do it, or that’s not the way that I learned that. And there’s a lot of sort of power struggle. That happens. And I think that’s a beautiful example of who fits and who doesn’t, it’s not a matter of how good you are. Or you know, how far your businesses but is how much of a sponge Are you going to allow yourself to be. And the sponges are the ones who are a great fit because they’re willing to take in all this new information and use it in their business. And if you are very too resistant to that change, or you’re very determined to it, for it to work exactly the way you’ve done it before, then you’re going to be very frustrated. And my mastermind probably is less of a productive place for you or for the people in there having you there.


Hmm, that’s awesome. I love that. And it’s so true. And I see that as a coach all the time. It’s basically like, are you moldable and willing to have a good relationship with fear because at the end, people want to stay in their patterns out of fear that something bad’s gonna happen if they change it. That’s just It’s beautiful and very articulate. Um, so I guess in closing, my brain is going everywhere because I can take this somewhere because I’m, I know all the things that you’ve been doing, and I’m so excited. So I guess, leave, leave the listeners with just a little bit of like a pulse. If you could tell them like where your business is at now. We talked about what it was like, literally shut down for six months. who and where are you now? What are your How many employees do you have? How much are you working in the business? What is your internal structure look like? And what is the future look like? You’re coming on this 10-year anniversary? I know you got big plans for 2023. Let them know like, you know, they don’t if they don’t know you from a hole in the wall? Yeah, where’s your business now?


So I felt the same way. I want to say, Bella, when you asked me for a podcast, I had to start writing things down because I’m like, I could take this in so many different directions. I have so much to say I got to narrow down my thoughts so that I don’t go everywhere. Yeah, so the business basically went from, you know, me walking the desert looking for Tumbleweed to basically feeling more like I am walking I am making my own path. And the best of what I’m doing is reflected in the like, the business success that I’m seeing. So like I am doing things that are actively building onto the success of the business versus me trying to like jump in, tackle down these tumbleweeds, you know that is the clients reactive
you’re being responsive and proactive rather than reactive. All
right. So now where we’re at is I have used my hiring technique for an office manager and I happened to I’ve actually gone through three. And one of them is just amazing, like, takes off such as mental load for me.

And it’s thanks to being able to set up the phases and the interview process ahead of time, and some of the, basically, some of the systems that are in place. So a big thing of the business now, as we conclude, is setting up systems on how we do everything. And we’re, we I learned about loom through Bella. And so we’re doing all these video recordings on exactly how to do things so that anyone in the office as we grow, can do them. And so we have this internal structure now. We have a clearer way in which we communicate with clients and how we sell them our services and get them excited about our services. And the big thing right now is things to some of the one-on-one coaching, that I’ve also done with Bella, which honestly, like when I started with the free Facebook and I didn’t want to pay for each job HR, I would have never paid for one on one coaching. Like, you know, it’s like though, it’s all sort of a fact. And as you realize that certain investments really give you so much in return. You want more you know. So the big thing now is we’re doing this huge campaign for celebrating our business. And we’re partnering with 11 businesses that are in the main strip of our neighborhood that we are most busy in. And so every month, we’re going to be doing giveaways with a different small business. And it’s now I’ve gone from like looking for clients as I walk down the street to focusing on this friendship campaign that has not that no direct is no, not directly tried to like advertise to the clients. But relationships are the bigger picture and relationship and knowing that is going to have a hugely positive effect on the business. I think that’s really where we are now.


And how many employees are you at right now?


We are like 10 or 11.


Perfect. And I loved I keep saying in closing but yeah, that just because I loved on that note you had just actually written or done a video. Comment because guys, we do that, like we have all of our threads. So everything’s like like you can follow your journey, which is powerful when you feel like you’re in the weeds. And you’re like, Oh, well you can look back to a year ago and the problems you were solving. But on Stephanie’s thread, she had written one or posted a video while she was outside walking into Cole. And it was oh my gosh, you know, it’s like she’s trying to get these partners for this celebration next year. And she was like it. I emailed them and but I walked in and she’s like, Yeah, I got your email just kind of felt a little overwhelming. But now that you’re here talking to me. And she’s like, the relationships work. Like yeah, they do. And I say relationships last a lot longer than a business card. And it’s so exciting for me to see you go out and do it. And then get excited about the results because it’s only going to help expand that network for your company. And so I just see this whole like you were alone, you’re isolated, you’re terrible, terrified to get a community around you getting lessons at your own pace, not being like you know, Thanksgiving dinner that you have to eat it all at once. And you’ve figured out your rhythm and made friendships. And I just I’m so proud of you and I appreciate you being able to be here today.


Thank you. You’re moving. I know the internet seemed to like it was going down
on Okay, okay. Yeah, it’s only like it was going Oh, um, so tell everyone again how they can find you on socials.
Yeah, absolutely. So our businesses Chicago urban packs. You can find us mainly on Instagram at the handle Chicago urban pets, and on Facebook also Chicago to Chicago dash urban dash pets, and our website is Chicago urban pets.com.


Perfect. And by the publication of this episode, you’ve probably also had some better marketing Vela content on your feed dude, I’m really excited to uh, yeah, we’ll see you here soon. So your delivery folders coming any day, if not already today. So I’m excited. Thanks for being on the podcast. Thanks for being here. Guys. If you want to know more about the mastermind, just go to joke insulting dot net forward slash mastermind it tells you all of the things that you will have access to including five years of HR questions asked and answered, all neatly organized in a spreadsheet with the minute markers to go get your answers nowhere else in the industry can you get that? Thank you for listening. Do not forget to subscribe and remember when life gets you down always keep jumping. And we’re done. So my Podcast Producer will cut that part of it. We still live in the mastermind. But um, thank you so much you are I love hearing your minds that I literally wrote down notes like no joke. And a couple of those I want to make quotes out of I’m gonna tell Gillian to make some quotes out of it. You’re very articulate, and you didn’t vote.


Thank you. I have a lot to say. But as well, I can go sort of odd tangents I was trying to say and I didn’t want to be too I don’t want to sound and too promotional. And then I think I know you were perfect. I got excited. But,
the growth is just great. And I just I so I’m thankful that you’re in the community and I think everyone else is to when they when they read it la Johnson that’s a layup. She wrote Make friends with this comfort for sure. That that earlier.

Well, thank you so much and have a good rest of the day and rest of the week and I’ll see you inside the mastermind. Yeah, sounds
good. Bye, girl. Bye bye.

hiring and marketing

Episode 322: Want to Achieve Success in the Pet Industry with Your Marketing And Hiring? Here’s How Becky Lea from Paws Around Motown Did it

Hiring and Marketing

Have you been struggling with creating an effective hiring system where you aren’t ghosted and quality people show up to interviews? Or maybe you have been working hard to level up your social media to attract the right clients and employees? In this episode you will be inspired to listen to the story of Becky Lee, the owner of a dog walking and pet sitting business, Paws Around Motown.

She first got involved in the pet industry in early 2020 or 2021 and quickly made a name for herself by working hard and soaking up as much information as possible. In the summer of 2021, she traveled to Chicago for an intensive session with a better marketing professional to work on improving her hiring process and building a community on social media. During the session, they created a 10 step hiring process and worked on setting up timelines to help Becky find the best candidates for her business. After implementing the strategies she learned during the intensive, Becky was able to improve her hiring process and build a strong community on social media. As a result, her business has seen significant growth and success.

Biggest Takeaways

  • 3:50 Intensive in Chicago
  • 7:06 How did it change your business
  • 10:35 Best advice  
  • 13:10 Goals with hiring and marketing
  • 17:04 Trial and error
  • 21:16 How Better Marketing With Bella helped you 
  • 26:14 How the Mastermind helped your business

Recommendations

This week as we showcase the inspiring success story of Becky Lea, a member of our Mastermind community. Through hard work and determination, Becky was able to overcome common struggles and find success in both hiring and marketing. Her journey exemplifies the power of taking a leap of faith and investing in oneself through joining a supportive community like our Mastermind group.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript

Well, welcome everyone in the mastermind. This is completely on scheduled for you guys. It’s been scheduled for Becky and I. And we are actually going to be recording a episode of the podcast, it’s hopefully going to be around 20 minutes or so. But you know, Becky, and I can get going. And we thought that we would do it in here so that you actually got you understand what is possible as you’re looking forward to 2023. And this isn’t going to come out until the middle of January, I think it is. So just, you know, grab a cuppa or put your earbuds in while you’re walking down, then there we go. Becky Lee, thank you so much for being on this episode of Bella in your business. I am so happy to have you here today. And I really wanted to just explain to our audience or what is actually possible, because you have been lovingly coined my sparkly unicorn who just like, I’m not even surprised anymore. Like I’m like, Of course you did. You know. And it’s been so delightful to work with you and CO create with you that I just rather than me tell your story, I wanted you to tell your story. So first, thank you for being here. Thank you for having me. I’m so happy to be here. Yeah. And for our listeners who are just getting to meet you for the first time. First of all, guys, this is gonna be a huge treat for you. But why don’t you just introduce yourself where you’re from what your business is, and give them a little bit of a background and maybe even how they can stalk you on social,
sir. My name is Becky Lee, but it spelled like T Lea and I am a dog walking pet sitting dog training business in Oakland County, Michigan. We serve all of Oakland County, which is pretty large and we’re kind of right outside of Detroit. A lot of people can kind of get it from there. And so on Instagram, I am at PAWS around Motown on Facebook, I am paws around Motown. That’s the name of my company because Detroit Motown music that’s me.
And that’s gonna be really important because you guys are gonna want to go check out her socials after hearing what we’re going to talk about today. So Becky, you first got in the jump, like orbit I like to call it like back in like January of 2021 or 2020 to 2020 21 I remember all of a sudden, like a like a firework all of a sudden I started seeing your name all over everything that we do like you signed up for a better marketing fella you were in the mastermind and you were working hard and you were absorbing everything and I was like huh this girl’s work in pretty good like she she’s putting her nose to the ground there but it wasn’t until I really got to meet you for the first time and that was I went to Chicago to do an intensive in the summer and you don’t live in Chicago so how did you get to Chicago for an intensive with me so I
I saw this post because I’m in the mastermind group as well as better marketing with Bala and I saw this post Hey, I’m gonna be in Chicago doing these intensives and I have one more opening than I thought I can Chicago is not that far from me and that’s like a five hour drive I can do that I’m and I’m gonna make like little mini vacay out of it so I drove down to Chicago stopped at Warren dunes on the way shutdown scenery visited my cousin met up with another mastermind member while I was there and Bella had this Airbnb all hooked up where I came to her and but that’s how I got there. I just saw this post and I’m like you know what, I haven’t physically met her in person. I know what she can do for me online. I’m just gonna like jump and go for it.


Yeah, yeah. And I I remember in our like, pre intensive because we always like talk you know, and make an itinerary before you calm so we’re all on the same page. You were like, I don’t really understand this Instagram thing. And how do you even post a story and so I brought like my selfie thing and like all these two was to like, kind of like show you and I, I wonder if I can find the video in my insights but we have a video of literally I’m like, Hi, this is Bella and I’m teaching I’m teaching Becky how to do Instagram which is funny guys because if you stay tuned and you hear what she’s been able to do, it’s like what, which is why I’m titling this thing what’s possible. So Becky, what, um, what takeaways or what kind of things did you accomplish during that the that intensive session so I went well, we talked ahead of time and I had sent you know, my goals and whatnot. But there were two things that I was super struggling with. One was my hiring process and getting quality candidates to stay and the other was wanting to have a community on social media and knowing nothing about it. Like if you go back to before I kind of got into you can almost see the progression like if you look at the beginning of my Instagram because that’s where I’m I’m kind of bigger on but I started and it’s just like your post there a post everywhere post post like horrible quality. And then you can see where I kind of joined better marketing with Bella and I’m like scheduling the content that comes from better marketing with Bala but I didn’t know what a story was what the purpose of a story is. I didn’t know what was good content for reels I barely knew about reels video was kind of I don’t want to say new but really starting to explode at that time. And I just was at a loss I didn’t know how to make I didn’t know what direction to go in. And I kind of told you that going into the intensive and we like worked out like those processes from start to finish it was amazing you can do in it tons of with Bala doing and tons of with Bella she’s well give, give the listeners like an understanding. So we were together for eight hours. And like what did you What did you accomplish by the end of that, that you wouldn’t be able to do like on a zoom call? Like what was? What did you walk away with? And how did it change the trajectory of your business? Because it definitely did. Because all of a sudden you just went you went from like I hate hiring to everyone we hire stays with us for a long time. And I get the last interview. And it’s like the seventh stage. It was like it was it was so beautiful to watch Becky, it was beautiful to watch you like hate parts of your business, and then have them solved so that you can move on to the parts of your business that you loved. Can you explain a little bit more of that to the audience?


Yeah, so when I went into the intensive the processes, Bella puts these huge post it note like these huge blank post, it’s all over the wall. And then these little colorful, many posters, and basically what we did for hire for my hiring system, which was badly broken, I was kind of getting junk. I don’t wanna say junk candidates, but I was getting people who ghosted me and two people who would start and they’d work for two weeks, and they leave or they work for a month and they leave. So we basically first started by asking, Well, what’s important to you? You know, what are you looking for in a candidate? What is most important to you? So I thought, well, empathy, you know, communication, I want them to be able to be present on my social media. So we actually developed from start to finish this, like 10 Step, hiring process. So don’t get me wrong, it was a lot of work on the front end of it. It took some time to get it set up. But and there were things I was completely terrified of, like one of the things that we talked about, during the intensive was doing like a video component, and above a video question for a video interview. And I was like, Well, nobody’s gonna do that. Oh, my God, I’m wrong. I’m so wrong. So we developed this 10 step process. And then I came into it with knowing exactly how to set it up in jazz HR, which is the hiring platform that I use also recommended by Bala that actually allows you to set up a workflow and quickly advance people through the stages. And when you and I worked on it, we worked on setting up timelines, you know, everything has a deadline, because then you can look at things like their time management, and what I really set out to do with you was to develop a system from start to finish that got people more and more in bested in my company, as they went through the process. So we developed, I have this 10 Step, hiring process. So I went to having, you know, I would be hopping on all these phone calls on these zoom interviews, and then just sitting there waiting, waiting, waiting, wasting a huge amount of my time. And now by the time they’re coming to me, and I can talk through those 10 steps if you want, but by the time they’re coming to me, I pretty much know at that point that they’re going to be hired. That’s how kind of seamless and flawless the process is now,
because your office managers or other people in your team are involved in that process. So when they bring people to you, you have already created a standard standard interview process with clearly defined Yes, move them on, or no, don’t move them on, so that anybody can plug in and do it for you. Because I mean, Becky, talk to the people that are out there right now that are trying to run their business that are trying to run their employees, and they’re trying to do the entire process by themselves. Like what is your best advice to them? Knowing what you know, now? What advice would you give to them?
My best advice is to get a system to develop a standard operating procedure, a system and a workflow. And and I would advise you to find a platform like jazz HR, yeah, that you can set up the workflow in the beginning. And and literally, it’s a tap of the button that you can train somebody to do to move to the next system, that to the next part of the workflow. And then I would also advise that everything that you do, you’re looking for something. So you’re looking for these little bite sized pieces throughout your process. And everything is quantitative, meaning it’s assigned a number value, based on how they answer, I went by trusting my gut for five years, trusting my gut does not work.
Nor is it nor is it scalable, right?
scalable, and it’s not feasible. And I really wanted people that were happy to be here that we’re invested, we we actually do the pet care team training and and the last stage of our processes, they actually get certified before they even do orientation. Every step I have is getting somebody more invested. And then I just trained my managers on that system, got it set up training them how to move them through and what to look for, what does our hiring avatar, what numerically is acceptable? Based on these assessments that we do because they’re scored assessments, you have to get a 90% or higher and kind of moved from there. So they have that support system here, I’m almost moving actually into the point where I’m going to start having one of my pet care technicians do first interview, general manager do second interview right now I’m doing amazing.
Amazing, that’s absolutely amazing. And I’m gonna, I’m going to stop you right now because I don’t want our listeners to get like you know, left behind here. So there’s a couple of things that Becky’s mentioned that I just want to let you guys know without having to go to the show notes. The first thing is jazz HR. And that’s a company that I personally have been working with for like three years now and hundreds of pet sitters have also done it. So if you haven’t heard of it before, go to jump consulting dotnet forward slash jazz HR, you do not want to go and try to do it yourself. Because coming through me will save you 50% off the middle plan and the top tier plan and for any of you who might have jazz HR right now who are doing it on the cheap and the low end doing the hero plan I would encourage you to cancel it because it’s not worth anything it’s you might as well just go straight to indeed so I won’t go too far into that and the other thing you mentioned something else oh my gosh and I totally just drew a blank because I didn’t want to like anyone interrupt you. But there was another there was something else in there I’ll remember later but okay, so you you created this amazing this amazing 10 Step hiring process during the intensive and then we also set some goals for you so tell tell them about these goals because you guys just have to hear this
so we had a few goals. One to get me okay first I just have to say yeah, okay, stuff costs money, but you also have to look at what is your time worth by saying that, so we the goals that we had set were to get me as far are out of my hiring process as I could because it was sucking a huge amount of time. Our goal was to kind of get me raise engagement on social media. Yep, learn how to use them raise engagement, and then also to do $10,000 In a month in my training business, because that was another piece that we worked on. And so Bella said, What? What is your like? What’s your reward? What is your How are you going to reward yourself or achieving your goals? And I thought for about five seconds, and I said, I’m gonna get a tattoo.
And I was like, what? Okay, that’s cool. Because everyone’s different, right? And that’s what was motivating to Becky. And I think that’s important, you guys that you have to celebrate. When you hit like goals. You have to and a lot of people forget that part. And I’m really big on celebrating, because we bitch and moan about so many things that we just we have earned the right to party.
Right? Wanting this tattoo for so long, and then putting it off my app to me that was the perfect Oh, by myself and celebrate, and ovation, and then I don’t not sure if it was like one, two weeks later, it was not that long after I get this package in my mailbox. And I’m like, What is this and and it’s this super cute like, bright pink because it follows magical bright pink with glitter top candle that says, I am getting a tattoo. And I put this thing on my desk. Every time I got frustrated or thought, you know, I can’t do this, whatever. I looked at it and I thought no, you can do this. You have this goal. You’re getting this tattoo, and you’re gonna show everybody that you’re getting this. And so I finally I don’t know if I should go into like achievement yet. But I get this, you know, candle?
Yeah, no, it’s perfect. So, so by the end of the intensive, like, what did you? What was your marching orders? What did you hope to do, and I know what didn’t happen in like, say the 90 days that we set. And guys, that’s a really important lesson like, it’s so important start to try to set goals and set the proper kind of goals with an end date that is measurable, that you’ve either achieved or not, and then anchoring it to a deep reason why two goals are not a to do list. And that’s what we do with Becky and Becky did not accomplish this in 90 days. And it wasn’t it’s not a race. But she stayed focused on it. And through that, all of a sudden on Instagram, I start seeing a whole plethora of all like this woman was fearless. And she did not care and done was better than perfect. And that’s why she’s my unicorn because too many people Becky, I think a lot of listeners right now might be scared of, well, I don’t want to put my face on camera. I don’t know if this is gonna sound right. Or I don’t know if this is going to be perfect. And I don’t think people are looking for perfection. I think they’re looking for human. What did you learn? Because we could be here for an hour, but we can’t because I told my listeners we wouldn’t be. But what did you learn through that process of just trying it trial and error and stuff and, and the trial and error even of jazz HR? That was what I was gonna say like, just because we front loaded, it doesn’t mean that it all worked, you still had to tweak it. So you learned all this stuff. You put it to action, and then you started manipulating it based off of what your results were. Can you expand on that and help our listeners understand that it’s not just creating the idea, but all the steps and process and energy that you did after the fact to be as successful as we’re about to tell them?
Yeah, so you you have to go through and take the painstaking time to set up these systems. And you’re right, it doesn’t happen in 90 days. I think it took me a year. You know, I’m not even sure it. It took me some time. But one of the things that I learned also during our intensive was how to look at like the analytics of things and how to kind of determine what’s going well and that it’s not about how many followers you’re getting. It’s about men sister. It’s not a popularity contest. It’s about who you are impacting and connecting with your community. I will tell you I’m in terms of the social media stuff. I’ll get One example just this week, I’ve gotten two clients, one, I was recommended in a one of the towns, we serve mom’s group, I’m not a mom, recommended by a client, that’s one of our moms that we take care of. And then I was also recommended in one of the city group on Facebook. And that’s how they found us. And, to me, it’s not, it’s not about looking perfect being a made up, I have gotten on there with my bun, on top of my head with my hair offers doubt, no makeup on. I’ve been on social media crying, because I’m dealing with a sick pet. It’s not about being a robot and being perfect. You have to look at it as you are just trying to show people that you are vulnerable, that you are a human that they can trust, you know what you’re talking about. It’s not know
like and trust, it’s, it’s the know, like and trust factor. And it’s understanding that we’re selling peace of mind trust and security. And the way to get that is to be vulnerable, is to be imperfect, is to have those quirks that people can be like, Ah, I can totally relate to her like I like I want to lean in more and, and Becky, this hasn’t just been for clients has it?
No, because this has totally helped in my hiring as well. I’ve gotten a ton of applications like saw you on social media, how do I apply? I really want to work for you, how do I apply but it also gives our staff and our people that are potentially looking for a job and going to apply the chance for those social media stalkers to go in and see what our culture is. So like, Instagram, we have a highlight reel called culture. And it’s all about what our culture is like, and what we do together as a team and how we help each other and how appreciated you are when you work here. And so, you know, it’s, it’s, I it’s just it’s been an amazing journey. You know, it start because I used to think, oh, it’s all about Oh, nobody likes, nobody’s liking my stuff. And nobody’s following me. And it’s not it’s not a route that I have formed community relationships, I have a close community relationship with a veterinarian now that, that endorses me. And that is quarterly interviews with me. I have found business networking groups through this that has brought me and I actually went to a business networking meeting two weeks ago and the guy was telling me I don’t really know you from your website. I know you from social media.
I do you’re gonna say that.
Because I’m, you know, I’m on there. You know, I set a goal for how many times I’m gonna post your you know what now? And I really had to figure out who I wanted to be on social media.
Absolutely. Remind, remind people, how do they find you on Instagram right now? What was your handle again,
it’s at PAWS around Motown. So dog paws around Motown mot o wn.
So something you just said something really important right there, you said, you needed to figure out who you wanted to be on social. But in the beginning of this interview, you said that you also were using better marketing with Bella. So for those out there that are like, Oh, I like to do my own social, I don’t need better marketing. Or they’re like, you know, I don’t want to have the same graphics as someone else in my area, or what other kinds of objections could be or my team is doing my social media. Um, what would you say to enlighten them to how it’s worked hand in hand for you?
So when I started kind of getting into the social media platforms, I actually signed up for better marketing with Allah not long after I joined the mastermind What better marketing with Bala did is it gave me like a foundation consistent branded posting every just about every day. And so the the really great thing is that so you get these materials you get like a content calendar that has all your captioning. Like all of these graphics, I think there’s I mean, I can’t tell you there’s like like eight graphics
for videos to emails, real outlines.
Because it’s often like here’s 10 graphics this month instead of eight that you’re promised and right.
Yeah, we’d like to over deliver.
And, and so that made my profile All branded and made me recognizable as a company. So when people spot you know, that logo, those colors, that font, all of that they know who we are. And then the really great thing is that you get all of these files with all of this material in it. And if you prepay, you get it all, like, front loaded, I actually go back previous years to the same month, and I’ll pull content from that and use it for stories, or I’ll pull content from that, and I’ll use it in part of a, you know, a clip or whatever. So it’s, um, that’s another thing I learned from you was about repurposing content, just font loads you with all of this amazing brand and stuff. And I went, and I’m friends with a lot of better marketing with Bella people, a mastermind people on socials. And I would never look at their page and be like, Oh, my God, they look just like us. Branded just for your company. And then you have to throw your own special sauce into it too. Right? It was a great, like foundational starting point to me. And it’s also great for when I’m like stumped. Yeah, I don’t know what to post like I am. So one of
my favorite things about you is that like, our group calls, we will, I’ll just start flowing with brainstorm ideas. And like an hour later, I get tagged, and it’s like, oh, there’s Becky, she took my idea. And she just ran with it. And she did it and look at the results she’s getting like, it’s, it’s a great like mini mastermind for marketing, and where you can see what other people are also doing. And I love what you said about like, you know, no one is the same. Because if you didn’t have those branded graphics, you would just be a face talking. And then it would be authentic, but where’s the professionalism part of it. And I think that’s, that’s the part that we can bring you, we can’t be you. So we can be the professional part. And then that allows you the space to be creative, and have the fun that you have on on socials.
Like with those rules, outlines, you know, like, outlines, we get that’s, you know, we get like an outline. And then we go, we can go
use this music, say these words, put this in the caption, and you go and do it.
And the great thing too, is that a lot of what I get from from the better marketing with Bala community, it actually inspires me to do like different types of reels and things like that. And it’s actually kind of fuel for my creative process, too. And then, you know, my staff has gotten so involved with our social media never used to have our staff on there, now they’re on there.
I always see different faces come up on your thing. And I just chuckled because I’m like, You go girl, it’s not just one person you’re paying to post on social. A lot of people make that mistake. They’re like, hey, this person’s 22 years old. And I think they know what socialists so they’re gonna post on our thing, and all you get is pictures of a dog’s face or a cat’s face. And there’s no stories. There’s no point there’s not talking to Avatar. And that’s the thing about social media, you guys do have a strategy. And what Becky’s saying is that, like she’s developed her strategy over time. Now, Becky, as we go into the final minutes, and I wish I could have you forever, I want to know, you know, as we were recording this in December of 2022. And this is probably going to come out in January of 2023. But tell me, you’ve also been a mastermind member. So how is that kind of I’m gonna put the words in your mouth here and say the glue that’s kind of held everything together. And the community part of it and, and how has that specifically helped contribute to the growth and success of what you’ve been doing with with your company, you just made this most incredible video I’ve ever seen in my career, a seven minute professional video. You guys have to check it out. You have to go to her Instagram and watch it. It literally, it literally has a client on there you guys that says I don’t care how much I pay for dog walking. They just, you know provide me so much peace of mind. I was just like, cool. Yeah. But in our final moments, Becky, tell me how the community aspect of what you’ve been doing has helped support you, but what does that meant to your company? So having
the mastermind has been for me, an outlet of support. I can’t tell you Okay, so you you know you hire a business coach or you don’t have a business coach or whatever. or I found Bella randomly My husband was like, You have to listen to this podcast, I think she could really help you in your business. And I’m like, All right, I’ll give it a listen. And then I’m like, you know, binging Bella. And then I find out from there that there’s this mastermind group on Facebook. So I joined and I found a member, I think for two or three years, and it is a community of people that are going through every thing that you have been through are going through, they’re all small, to growing business owners who have made huge accomplishments and stride. You can throw an idea in there and be like, I’m really torn on this, I’m not sure how to handle this. And all these little beans will come out of the woodwork and give you, you know, we’re all contributing to, you know, we call it hive mind, you know, we’re all working together on this problem, we support each other, we build each other up, we show what we’re obsessed with that particular week, every weekend, we talked about what we’re doing for the weekend. But there’s like all of there’s like years and years worth of 12 month, topic every month with guides for strategy and how to use it. And I’ve actually, every time we’re going through, you know, this month is self care. So I’ll go back through the previous years, and I’ve actually used things with my staff. Yeah. And, and, and it’s helped me with training my staff and and I will tell you through, you know, my darkest times, one of which was COVID, where so many businesses were closing, this is the community this is the coach and the community that built me up and kept me wanting to fight and made me want to be a success story and show them what I was doing. There. Like the first place I post when I’m like, Oh, my God, look what I did. And so I mean, I think I posted this seven minute video we did in the mastermind before I even showed my mom or my husband or with anybody.
That’s great.
It’s just been this, you know, fantastic, supportive. Everybody’s just building you up. There’s no, it’s not the Negative Nelly, speak that you see, in a lot of groups, you have to really choose your tribe, you know, and I feel like I’ve chosen the very best tribe. In my, in my world.
You’re such a hard worker. And that’s not to say that you don’t have your struggles, because we all do. But it’s what you’ve done and why I wanted to like show people like what is possible. Like you said, I mean, you’re in Detroit and COVID came and just wrecking ball, just like so many other people. But it’s the mindset and the fight and the determination and the willingness to try different things and to look at things a different way that has has made all this possible. You now are at a place where you’re not sitting there saying oh my gosh, I can’t find anyone to hire. Like the majority of people out there are because you’ve taken it to be your personal responsibility to make it not just a thing you do, but a thing you are. You’ve encompassed it in it and you’ve also brought along your staff, your leadership, Becky has been incredible. Well, your staff, I’ve watched them walk through the proverbial fire with you. And there’s a Okay, Becky says we’re doing this cool, we’re doing this, okay. We’re setting up a Thanksgiving day dinner in the or Thanksgiving dinner in the training station. You know, you’ve got your clients raving about you and willing to do these videos. What you have put out there is just incredible, and that’s why I call you a unicorn. I’m so proud of you for doing it. I’m sure doing it scared. Um, but people need to know this stuff is possible. And that their own mind is the only thing that limits them. So guys, what can be limitless today?
Let me know Becky? Sidebar. I’m not a fearless person. I might look that way on camera. I am like diagnosed suffer from clinical depression, anxiety. I have an anxiety disorder. I am a PhD. And so you know, you have to pick have your struggles. I have my struggles we all do. Yep. Just get out there. The more you do it, the more comfortable you’re gonna get. My engagement has gone up every week. I am 75 to 400% up in engagement every week. That’s amazing. Lower than 75 percent up on social media engagement. And usually it’s like 300 to 400%. There’s a lot of weeks, I take screenshots and I’m like, Look, you know, amen. And so you have to just, you’ve got to tell that voice in your head to shut up. And just get out there and do it. You can do it, you can do it. Like, if I can do it. I didn’t even know I would get on camera and be like, Oh,
yeah. And your training facility was only just kind of starting when we kind of met too. And now it’s like, full blown, you know, I just think it’s just been so great to watch. Because, yes, like, I’m a coach. And I can talk until I’m blue in the face. But if people don’t actually trust the process, and do it, and then also stay connected. I’m like, in the mastermind and with the community. So that it’s it’s a communal thing, you know, the people you hang around with the things that you listen to. And the support that you have. It’s, it’s a full blown, what am I trying to say it’s like a, it’s a all encompassing, universal kind of thing. It’s not just like, Oh, this one program will help you or there’s one community will help you. You can join the community and never show up to anything, and it’s not going to do anything for you. You have to show up authentically and vulnerable. And that’s definitely what you’ve done. So congratulations to you, my unicorn. I’m so proud of you. And I’m so excited to see what you continue to do. Because you just continued to just surprise me. And at first I was like, Oh my gosh, and now I’m like, Of course you did. So you guys, I want you I want you to remember like, what’s possible? What is possible in your life? And who is the one telling you that you can’t do something? It’s you. Knock Knock spoiler alert. And and what are you going to do with that voice in the head? Like Becky was just saying, What are you who are you going to surround yourself with to to lift you up when you do have those bad days, isolation is the worst thing personally. And the worst thing business wise, being an entrepreneur is one of the loneliest jobs ever, because not a lot of people understand the ups and downs in those squigglies in the roundabout that you go on every day. You need other people around you and you need to make a conscious effort for them. So I just thank you tremendously for coming on this episode. Thank you guys for listening. I know this has been a little bit out of out of our norm, but I thought it was really important to bring it to you. And I just hope that you start this year being inspired. So this is another episode of Bella in your business. Thank you so much for being here. Are you gonna say okay, so all for all you mastermind members now who are watching this because the recording is over? Yeah, show him the tattoo. It’s freaking awesome. So amazing.
I it was not when I originally went to get it, it was going to be this big. And it was here and there. The whole plan changed because so I’ve wanted a scorpion tattoo forever. So but this is a floral Scorpion tattoo. So beautiful. Flowers, the stinger is an orchid that has the male hmm. And so I wanted a scorpion because I’m a Scorpio and my cousin and her daughter and I have been wanting to get tattoos together forever if they got on different ones. But we’re all
Scorpios Go big or go home Becky Lee
for me and tattoos and I actually had to come back because we walk in there and they’re like, I want this I want this and I’m like, well I want this then it’s like all this you know, stuff and then it kind of grew from sleeve but we didn’t you know go there but but I wanted to get a scorpion because I’m a Scorpio but I wanted to celebrate the beauty of being a Scorpio and being me and so I wanted the brightest, most colorful, most floral most beautiful Scorpio scorpion. I love it. I love it so much. So idea I lit my candle.
I love it. Mission accomplished. Guys, like you got to just start like anyone’s still watching like in the mastermind you got to start setting goals. You’re gonna fall on your face when you do. It’s gonna be like going to the gym at the beginning. It’s gonna hurt, you’re gonna feel awkward, you’re gonna be sore, you’re gonna want to beat yourself up about it. You’re not gonna want to go back again. You’re gonna fail at the goals the first couple times until you realize how to do it and what is possible. And that’s why the very first thing in order for us to even accept people into the mat mastermind is they have to do their goals they have to at least post a goal. And guys just work on them like it’s, it’s like Becky, you know she said the 90 day goal last two Augusts ago and we’re just getting here now. That’s okay. Because there’s been a beauty in the process of it. But she still had something that she was like striving for. Um, oh my god, I could talk to you forever. That’s why we met in Lima went to a conference and like whatever else, like you’re just like, so much fun. So much fun that we should really do another paradise. I would love the app. And we were supposed to come right. And then we had to cancel it because it’s 2020 COVID. Yeah, yeah. It’s so hard. On a personal note, I’ve actually looked at trying to do them again here, but because of how everything’s changed a lot of the people that used to rent out these big Airbnbs which is really the only way I want to have it. I don’t want to have it at a hotel. I want that like homey feeling. There’s not that many beds. Yeah. So
it’s like, you can’t have enough people to Yeah,
or it has to be really expensive to like, like be sustainable. I don’t want it to be really expensive. So I keep trying to look for homes, but
I also have a blast in Lima with you
doing so much fun, so much fun. I’m alright you guys. Thanks for hanging out with us. And Becky, thank you for your time. You all will know when it comes out as always, and thanks back. I’m so proud of you.
Thank you. Thank you for everything that you do. I appreciate.
Thanks for doing it with me. Bye girl. Bye

testimonials

Episode 321: 4 Easy Steps to Asking for a Testimonial – and Why You Absolutely Should

Hey there! Are you ready to learn the secret to making it rain with testimonials? Look no further, because on this episode, we’ll be sharing all of our best tips and tricks for collecting and using client feedback to boost your business. We also have a freebie download for you as well! 

In this episode, we’ll be discussing how to make it rain testimonials and how they can help build trust and credibility with clients. 

Asking for testimonials can also serve as social proof, showing others that your services are reliable and effective. 

Additionally, sharing testimonials can help foster a sense of community and connection with clients, which can improve customer loyalty and retention. It’s important to highlight the most important parts of a testimonial, rather than posting long paragraphs that may not get read. 

Testimonials can be used in various ways, such as on social media, on your website, or in email marketing campaigns. When asking for testimonials, be sure to make it easy for clients to leave a review and to thank them for their feedback. 

Remember to also follow up with clients who have had a negative experience and see if there’s anything you can do to improve their satisfaction. By following these tips, you can effectively use testimonials to market your business and build strong relationships with clients.

Biggest Takeaways

  • 8:10 Steps for asking for testimonials 
  • 8:16 Send a message or email to your client 
  • 10:45 Ask for testimony once feedback is received 
  • 12:50 Post testimonials to social media 
  • 14:50 Ask if they will share on their socials

Grab Your Freebie!

Recommendations

Testimonials are the proof behind the work. It shows potential clients how satisfied current and past clients are with you and your company. A freebie like I am giving to you today is like the freebies and challenges our members regularly see in our Mastermind group. This group is not only filled with like-minded business owners who are making huge strides in their businesses. But it is filled with HR advice, group coaching, freebies, challenges and so much more that helps push them to the next level. If you haven’t checked it out yet, this is your sign to see what we are all about.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript

Welcome back to another episode of Bella in your business Happy New Year. It is now 2023. My goodness, I’m so excited to be here with you, we have so much in store for you this year that you, you’re gonna be blown away, I have kind of personally sat down, and I’m going to be going in pretty heavy on hiring and hiring methods. I’ve learned a lot over the past two years working with all of you guys. And I’ve really understood how proper phases and hiring, interviewing, onboarding, and training how that entire process is so sorely neglected. And it is the root cause for a lot of the reasons why people are not having success in hiring. And not just in the pet industry. So I’m letting the cat out of the bag here a little bit.

Before we get into today’s topic about getting testimonies from your clients, and I have something free for you. But this year, I’m going to be focusing a lot on that. And you are going to be getting the fruits of that labor over and over again, I have so much written I have like over 10,000 words, written so far, all broken up into tiny sections and details and nitty gritty. And I’m going to be showing you a lot of that starting in February here on the podcast. So you’re definitely not going to want to miss that.

This month, we also have a really cool interview coming up with two of them, we’re going to change the cadence of me sitting here talking with you. And we’re going to be bringing on Becky Lee, and Stephanie Sargent from that they’re in the mastermind and better marketing, but you’re gonna hear their unique individual stories, and how they’ve gone about the kind of coming through COVID and dominating their markets, it’s definitely going to be inspirational, and really motivating. I got motivated, just by talking to them and recording the interviews. So those are also coming up this month. So the best thing that you could do for me right now would be to like, subscribe, and share.

And if you’re really daring, I love for you to drop a review. Anywhere that you listen to this podcast, that would really help us we’re really focused on growing our listeners, our weekly listener numbers. Because you know, this is really the intimate spot. This is where I get to talk to you guys every single week. And it’s just you and me. Kind of, and I just really enjoy this time with you. So I hope that I’m asking for your help if you could go ahead and do that.

Now something that has happened time and time again, as I’ve been talking to people, they’re all but Bella, they care so much about price. But Bella, I can’t charge that much. And there’s a tool that I don’t think is used enough. And I’m not just talking about in the singular way in which people do it. And that is testimonials. Now, when you think about testimonies, you pretty much probably think of like Google reviews, Facebook reviews, maybe some emails, that kind of thing.

Well, I’m gonna, in true form and fashion, try to expand your brain a little bit more about that. First of all, I’m gonna help show you how to make it rain testimonials today. And I’m also going to give you the script for it. But you have to stay tuned to the end of the show, to get the special URL so that you can download it. But I’ve literally written out scripts for you. So when I’m teaching you this stuff, and I’m saying oh, just send a text message or send an email, I’m gonna give you the script for it because life’s too short, right? You got other things to do. And so that’s also something that I hope to do maybe once a month be able to give you a free download, just to say thank you for spending some time here with me on the podcast.

So let’s get into it. Asking for testimonials from clients. It’s super important because it provides valuable feedback on your services. And it helps build trust and credibility with potential clients. Now, guys, this also works for employees. So if potential employees see testimonies about how much your staff loves working for you, you know, they’re like on your IG stories. They’re on your grid. They’re doing videos for you that just like also add to all of this. So anytime we talk about any kind of marketing, it’s not just for clients, it’s also to help build your team.

So the other thing is, is that whether or not we’re in a recession right now, or we’re headed to a recession, the fact of the matter is, is that it is your number one job as a marketer, to break down the wall of fear. People are going to be fearful and more fearful this year to spend money. And so what you need to do is you need to expect and deliver their objections, their concerns, you need to build a rapport and have an experience and that’s more company culture, then it, you’ll blow the competition out of the water, it is the difference between us spending extra money on something when you could have spent a lesser dollar on something, but you were happy to spend more money because you knew that you were gonna get great customer service, you’re gonna be well taken care of you are going to be heard, and the product was going to be full of a quality product. Okay? Now I know every single one of you out there is thinking I’m the best pet sitter dog walker out there, we have the best business we care the most about our clients.

Well, nobody gives a damn about that right now until they know like and trust you. And so one of the best and most beautiful ways of doing this is going to be getting testimonies, but then using them in such a way that it’s lethal. All right, I’m totally going off-script already. One thing I see people do is get a paragraph of a testimony. And then they put it on a graphic, and it’s so much to read and no one’s going to read it. What you got to do is you got to cut out and use the dot, dot, dot and show and highlight the most important part. And I would bold, the words like I can trust would be in bold that company or they give me so much bold peace of mind unbolt right, are you with me. Alright, let’s get back to the show notes because I just get too excited with you guys. So testimonials from satisfied clients can serve also as social proof, showing others that your services are reliable and effective.

Additionally, asking for and sharing testimonies can help foster a sense of community and connection with your clients. Because now they feel like they’re helping you. The people that know like and trust and love your services are falling over themselves because most of them probably would do anything to help you because you have filled such a beautiful need in their life. So allow them that opportunity to foster that sense of community. And it’s only going to improve your customer loyalty and retention. Because what happens when we actually do a testimony of someone, or we actually like pledge our love for a company like online, your kindness, like sealing that bond. So the testimony isn’t just important for you to be able to use. But it’s also important that actual action that’s happening, you’re bonding with them.

So how do you get more testimonies?

Well, you ask, and I’m gonna give you a couple of steps here. Four to be exact. And here’s how we’re going to do it, the very first thing that you’re going to do is, step one is going to be you’re going to send an email or text message to your clients, asking them if they’re satisfied with their experience working for you. Now, you can send this to all your, active clients right now. Or you can put it in your customer experience process, where they come home, from maybe from a trip if it’s petsitting. And maybe three days later, because it’s always like crazy, like the day off, right? And usually, you’re getting hit from the hotel companies from the car rental companies and for whatever else you were getting customer service experience satisfaction stuff, but they don’t have a bond with those people you were in their home with their pet. So maybe like three days later, I would send something an email or a text, basically being like, hey, client, hope this message finds you? Well, we just wanted to check in and see if you’re happy with the experience of working with us. We value your feedback. We’d love to hear your thoughts. So I’d we do it if you’re satisfied. Were you satisfied with the services? We want to make sure that we’re meeting your expectations, and I would appreciate any feedback you have to offer. Thanks for choosing to work with us. And we hope to continue to provide you with top-notch services in the future. And however you sign off, right?

Or you could be like if it was a text message. Hey, just wanted to check in and see if you’re satisfied with your experience of working with us or satisfied with Fidos care. Always great if you can add personalization to it. We value your feedback. We’d love to hear your thoughts. Thanks for choosing us. Or you could keep it even shorter and just say Hey, just wanted to check in on you to make sure everything’s your satisfaction. That’s it. And it’s short, it’s sweet. It’s to the point. Nobody wants to read any of the fluff. So I would really encourage you to keep it away.

The shorter to emails or text messages, the better they feel more like, hey, a matter of fact, you know. So think about doing that, that’s your step one, you got to ask for it. Now, if this is a daily dog walking, maybe you do this every single week or they pay you every month. Obviously, you’re not going to do this every day or every week. So maybe you want to check in with them every quarter, and you want to send a message to all of your regular dog-walking clients. Same thing. Hey, just wanted to check in on you, Molly, is everything to satisfaction with Rover’s walks? Perfect. That’s it. All right. Now you’re gonna step two? Are you ready?

This is the part a lot of people forget about. So once you’ve received their reply, obviously address any concerns they may have raised, and ask if they’d be willing to provide a brief testimony of their service of their experience, rather. And so this is how I would say, hi, client. Thanks so much for letting us know you’re happy with your experience of working with us. Really appreciate your feedback. And we’re always here for looking for ways to improve. We’re wondering if you might be able to provide a brief testimony of your experience with us, it would be super helpful to us and also could serve as reference for other potential clients. If you’re up for it, you can either write out a statement or record a quick video. And if your Instagram friends with them, you could say or you could record us a quick voice message. That’s really powerful. And send it to us like on our Instagram, DMS. Thanks again for your feedback and choosing to work with us. We really appreciate your support. Now, if they say yes, it’s always really cool to reply back and say give them boundaries. Because it like most people are like, Oh, my God, I don’t want to go on camera. Oh, my God, I don’t know what to say. And they’re like, where do I start. So you want to kind of take that away from them.

Again, this is anticipating their needs, even when we’re doing this. And you want to say, oh my gosh, I’m so excited, Molly, that you want to do this. If you could just jot a few ideas down or say or speak or whatever it is about what you were feeling before you had our service, what you experienced with our service. And now what you would say to your former self, you know about our service or to the public, you know, to someone considering using us. So it’s before, middle and after. And that’s how they’ll basically tell a story. And then you can say, and don’t worry, you could just do you know the video, say just 30 seconds because what’s going to happen is they’re going to never two minutes. And when you tell them, it’s only 30 seconds, they’re like, Oh, that’s great. Like, it doesn’t feel like a big task anymore.

Alright, step three, because we’re going to move on here. I like to still keep these podcasts short for you. Because I know you’re driving between houses or you know, you’re active, you’re doing things. So step three is once you have their testimony, obviously, you want us to post it on your social media channels, along with the message of thanking them for their feedback and inviting others to check out their testimony. And then here’s what you could write, Hey, everyone, we just wanted to share a testimonial from one of our happy clients, check it out and see what they had to say about the experience of working with us. Thanks for your support, insert the link to the testimony, some hashtags if it’s on Instagram, whatever. Add the testimony to your social media highlights. So you can be easily accessible for other clients potential clients to see.

So what I mean is by on Instagram, when you post this on your grid, you’re obviously going to take whatever you post on your grid all the time this is you do this all the time. If you don’t, you’re on notice, you need to do this all the time. Anytime you post anything to your grid, you always share it to your Instagram story. In the Instagram story, something like this, this is evergreen, you can create a highlight reel of testimonies. And that’s what I want you to do. And so we’re going to add this to the testimony highlight reel. Because when you’re talking to potential clients, you can literally send them a link to that testimony, highlight reel, and now they’re gonna have a plethora of testimonies. That’s insane. And it’s powerful. So this testimony that you post, it might be a screenshot of an email on your phone, right? Make sure that it’s a square dimension one by one. So sometimes, instead of taking the screenshot on my computer, I’ll do it on my phone, because the dimensions are better. That’s a pro tip. But definitely, you’re going to post it on your social media, and you’re going to put it out there for everyone to see.

But then step four, and this is something people always forget about. And I noticed that kind of sounds like duh, but like, literally, guys, each of these steps are so important. You’re going to ask the clients if they’d be willing to share the testimony on their own social media channels, and provide them with the direct link to the post so they can easily share it. This will help spread the word and it’ll help encourage more clients to consider working with you. So here’s what you could say in that email. And we do this you guys if you’ve ever been mentioned, Yes, you’ve gotten one of these emails for me. And it’s like, hey, we just want to let you know, we featured your testimony on our social media channels. Thanks so much for sharing your thoughts about your experience working with us. We’re wondering if you’d be willing to share that the testimony on your social media channels as well, this would help us hugely and could potentially reach out to even more potential clients. Thanks again for your support. And we hope you have a great day. And obviously, you include those links.

Now, you guys, drumroll, please, I told you, I had a freebie for you. And I literally have a freebie download. And this is the kind of download that I typically give almost once a month in the mastermind. So if you’re a mastermind member, you already know like, the quality of these downloads, but this is basically like something that someone would sell you and I’m giving it to you for free because I can. And I love to, I love giving gifts. So if you just go to jumpconsulting.net/scripts, you can download this beautiful PDF, that’s going to give you all of those scripts. So you can take those scripts, and you can put them straight into your email. And you can, you know, save them as a template. So they’re right there for you. You could copy and paste those and you can create an SOP directly from it. And there you go. You didn’t have to sit there and think about what do you have to say, You’re welcome. And that is my gift to you for saying thank you for listening. And thank you for sharing this episode. And thank you for rating the episode wherever you wherever you’re listening to it too. It just kind of seemed really easy, or, you know, obvious to do this for you guys, because I’m talking so much about scripts and how to do this. But these testimonies, you guys, if you put this into your, your process of the customer experience, you’re going to end up with a ton of testimonies that you can pick and choose like it’s like an arsenal and you’re like, oh, I want this testimony today.

Because this is what the objection is. I don’t know if I can trust you. Or I don’t know if you know the last pets that are canceled on me all the time. Now you have a testimony that says you guys show up all the time, or I can call you last minute. Or or or or or do you see the possibilities? What a great way to start off 2023 Huh. I’m so excited. You guys gotta stay tuned. And next week, we’re gonna have Becky Lee here on the podcast. You’re not gonna want to miss it. You will not believe what permanent, permanent thing she did to her body as a way to celebrate a goal that she had.

You got to stay tuned. I will see you on the next episode. But in the meantime, remember that when life gets you down to always keep jumping bye now

business rut

Episode 320: Feeling Stuck? This Is The #1 Thing You Need To Hear

business rut

Have you found yourself in a rut lately? Like a place where you just feel stuck. There are many reasons why business owners find themselves stuck in a rut, but not many know what to do next.

The good news is you are not alone, we have all been there before. In this week’s episode, we are breaking through that business rut and discussing ways to overcome the feeling of being stuck! I am diving deep into the strategies and tactics that you can use to break free from a this rut and get back on track toward success and growth.

Follow along to find the common causes, tips to overcome feeling stuck, and how to maintain your momentum.

Biggest Takeaways

  • 5:33 Common reason why business owners feel like their stuck in a rut
  • 6:57 identifying the root cause of business rut
  • 8:26 Strategies for breaking free from rut 
  • 10:21 Maintaining momentum 

Recommendations

A business rut can leave any business owner feeling stuck, depressed and on the verge of wanting to give up. Sometimes it takes a different perspective or a different voice of reason you can lean on to help you through these painful ruts. The Mastermind group is a community of like-mined business owners who have all been in the business rut before! This community learns on each other and grows together with monthly HR questions answered live, 1:1 coaching with Bella, and a plethora of support. This is a community unlike any other in the industry and knows the pains of being stuck. But they also know the success of getting out!

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self-development

Episode 319: Want More Profits? Here Is What You Need To Do

Have you had time lately to be intentional about your self-development? As a leader, because that is what you are, you need to continue to grow and develop. And when we are not intentional about it, influences come in and alter our ways of thinking.

Today I want you to think about the things that influence your life. What are you reading, who are you spending time with, and how are you developing in a way that will benefit you and your business?

If you knew it was as simple as doing this during brushing your teeth or getting ready in the morning, would it be something you prioritize? Because today I am telling you it is not about having enough time, but prioritizing self-development to help you and your business grow.

Biggest Takeaways

  • 2:37 Understand how you are feeling/ why you feel the way you feel
  • 8:49 Don’t react, respond 
  • 9:12 Does misery love company? 
  • 10:15 What type of support are you surrounding yourself with? 
  • 12:51 What can you do about this? Are you intentional about self-development

Recommendations

Self-development begins by being intentional about what we are doing and who we are surrounding ourselves with. As a business owner, it is imperative to be surrounded by people who are helping you grow, develop and accomplish your biggest goals. In the Mastermind Group, you will find a community of like-minded owners who are ready to grow and scale their businesses. They prioritize self-development and lean on one another for support and encouragement. With years of HR questions answered, 1:1 support with Bella, guest speakers, and a plethora of support, the Mastermind group focuses on self-development and growth.

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Episode 139: The Scientific Way You Can Increase Your Productivity 39%

Brain.fm

trust

Episode 318: Bedbugs, Boundaries, And Business: How To Be A Person Of Your Word

trust

How does it feel when you cannot trust someone? But I think the better question we should ask is, what if you do not trust yourself? You might be thinking, how am I not trusting myself? Plain and simple, it is when your yes doesn’t mean yes or your no doesn’t mean no.

We have all met that person in our life (or maybe we have been that person) that will give you a yes, but in reality, they mean no. How does this translate to your business? How can you be the affirmative leader and make sure your staff trusts your word?

Today I get a little personal with you, sharing stories that helped me realize the depth meaning behind someone’s yes and no. And how this will translate to your life, your staff, and your business. How you can ensure your staff trusts you.

If you haven’t already, subscribe to Bella In Your Business on your favorite podcast streaming site today!

Biggest Takeaways

  • 1:27 Bed Bugs Story! 
  • 5:20 Actions don’t match the words 
  • 7:45 Does your staff trust you? 

Recommendations

If you have ever had to ask yourself if you need to trust someone in your business you know how difficult that feels. Trust is a two-way street, and when running a business you need to know you are trusted by your staff as well. Learning how to build this trust comes with a lot of business, HR and everyday types of questions. The Mastermind Group is a community of like-minded business members going through similar situations, learning and growing together. With years of HR questions answered by an expert, a plethora of guest speakers and 1:1 guidance from Bella herself, the Mastermind group is an investment business owners cannot afford to to miss out on.

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toxic cycles

Episode 317: Are Toxic Cycles Ruining Your Business Relationships?

We have all been there, toxic relationships. The kind that leaves us feeling defeated and knocked down when it is all done and said. The toxic cycles that repeat over and over again, ultimately making us lose trust. Whether you have been affected by someone toxic or been the toxic person yourself, this is something we have all experienced.

But how does it affect our lives when we allow this toxicity? What are the effects it has on your business life? Can your business really thrive and grow with this toxicity looming over it? Or maybe the effect on you is so heavy your focus can’t even begin to help your business flourish.

This is deep. Thankfully, there are approaches to take to fix toxic cycles in your business relationship but it requires reevaluating these toxic relationships and taking these necessary steps. This week I am getting real with you, challenging you to take a deep look into those toxic relationships and giving you insights on what you can do to fix these toxic cycles.

Subscribe to Bella In Your Business on your favorite podcast streaming site today!

Biggest Takeaways

  • 1:00 Mind Explained on Netflix 
  • 4:13 What happens if we allow it?
  • 6:09 How it affects your work business
  • 9:12 How do we fix it? 

Recommendations

Toxic cycles in relationships, both business and personal, can leave us feeling untrusting. That is why having a support system behind you and your business is so important. Who you surround yourself with makes a huge difference. As business owners, we want a group of supportive people we can rely on, lean on in times of need and grow with. The Mastermind Group is a community of like-minded business owners looking to grow and scale their businesses. With years of HR questions answered, business guidance, community calls, and 1:1 mentoring, the Mastermind is where business owners grow. Toxic cycles can attribute to the downfall of your business, you owe it to yourself to invest in a place where you can flourish.

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self-care

Episode 316: 4 More Ways To Practice Self-Care During The Holiday Rush

self-care

What if there was a way to prioritize self-care during the holidays but not jeopardize business? Would you be willing to make small (but important) changes that would allow you to ensure self-care is a priority but kept business booming?

Many business owners today sacrifice their own self-care for the name of their business. Saying “yes” to everyone else except the most important person, you. You are the glue of your life, holding together family and business aspects, balancing everything else thrown your way.

If you have heard the statement, “you can’t pour from an empty cup” it is completely valid. Today I am going over 4 things you can do to make sure you prioritize self-care (read: boundaries) and make the holidays a time for family and friends. Most importantly, I want you to remember why you got into this in the first place and how important YOU are to your business.

Subscribe to Bella In Your Business on your favorite streaming platform today!

Biggest Takeaways

  • 5:25 Big rocks first
  • 8:10 Don’t overbook yourself. Consider supply and demand 
  • 13:20 Hire extra now. Including calling back college kids
  • 15:50 Make time to celebrate for you and your loved ones 

Recommendations

When it comes to prioritizing self-care, being apart of a community that supports you is an important aspect. The Mastermind Group, is a group of like-minded business owners who lift up, support and network with one another. This is a place of growth and learning, getting all your HR questions answered and having full 24/7 support from experts and business owners alike. If self-care is a priority for you in your business, the Mastermind is worth checking out.

Episode 139: The Scientific Way You Can Increase Your Productivity 39% (Brain.FM)

A Valuable Lesson For A Happier Life

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market your business

Episode 315: Book More, Work Less, How To Use These Little-Known Social Media Tools To Market Your Business

If you are a business owner, I am pretty sure you already know your social media is the biggest flex you have to market your business. And before you dismiss this topic, “yea Bella, I know, I use my social media every day” just hear me out. Because, while you might feel like you are constantly using your social media, are you utilizing it to its’ fullest potential?

You may be up with all the social media trends, prepared as they come, and know what to expect out of your social media platforms. But, I can almost guarantee you might be missing these hidden tools that will help market your business. I have a plethora of client success stories out of my Mastermind group and Better Marking With Bella that can attest, these tools can and will help market your business if you are willing to give it a try,

This week I am bringing your five social media tools, that will help up your social media game. I want to hear from you this week, have you tried these tools to market your business? Or are you willing to give it a try now?

Subscribe to Bella In Your Business on your favorite streaming platform today!

Biggest Takeaways

  • 2:10 Meta Business Suite
  • 4:02 Video replies 
  • 5:40 Agorapulse 
  • 7:27 Jazz HR 
  • 10:12 GIPHY

Recommendations

Tomorrow, the doors for Better Marketing With Bella are closing! This is your opportunity to grow and market your business like the professional you are. With six months of content created for you, bonuses and guidance, it is no wonder there are so many success stories from this program. There are two different options to fit your budget and lifestyle centered around what works for you. Mention you are a podcast listener and I may have a special deal for you!

Episode 277: Making Money Off The Podcast: Real Life Stories Of Clients Increasing Their Bank Accounts

Jazz Hr

Agorapulse- 2 Months Free

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batching content

Episode 314: How To Put Social Media On Autopilot For The Next 4 Weeks – In Just 60 Minutes

What would it mean for your business if you could wake up tomorrow morning not having to worry about what you are going to post on social media? Or maybe never having to worry about if you forgot a national holiday and get to post your own content rather than sharing others. What would it mean to your business if you were batching content?

If you are spending days on end living in Canva trying to keep up with your social media needs, it sounds like batching content is exactly what you need to be doing.

I know, the idea of batching content may be intimidating and sound pretty hard. But with direction and discipline, you will see the results you are hoping for. Today I am sharing with you tips on how to batch content for the next 4 weeks, in just 60 minutes. Holidays are among us, and your time is special. Learn how to put marketing on autopilot so you can focus on your business rather than being in it.

Biggest Takeaways

  • 5:20 Be disciplined 
  • 11:55 Figure out consistency 
  • 15:25 Interact 
  • 23:30 BMWB 

Recommendations

Batching content is the key to lowering stress within your business and leveraging what you already have in front of you, using it to its best capacity. Allowing you to spend your time growing your relationships instead of living in Canva creating. Doors are open for 2023 Better Marketing With Bella, and I am here batching content so you don’t have to. You will learn what to post, up-to-date tips of social media platforms, and professional custom graphics, with group and personal coaching. Now is the time to invest in your business, yourself and your time. Batching content will relieve the stress of “what to post” and make room for growth within your business.

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social media tips

Episode 313: The Top 5 Most Effective Social Media Tips For Dog Walking Business Owners

social media tips


There is a plethora of dog-walking businesses displayed in the digital world. But why does your social media stand out from the rest? You don’t want to be just every other dog walking page, but rather stand out by showcasing unique and different content. Your social media page is most likely the first thing potential clients are going to see about you, do you think it is enough to make them hire you?

Maybe you don’t know what to post, and I understand it, there are no changes almost daily in the digital world and it can be hard to keep up on. Or maybe you are spending too much time reposting other companies’ content.

Whether you have no clue where to begin or are stuck somewhere in the middle, I want to help you move your social media marketing to where it needs to be.

This week I am giving you tips on how to achieve uniqueness that sets your business apart from the rest.

Biggest Takeaways

  • 8:15 Plan out your buckets
  • 9:35 What are their pain points? 
  • 11:50 Focus on one thing 
  • 13:15 Do not put all social pages on website 
  • 16:40 Consider investing in equipment 

Recommendations

Don’t fall victim of the times and let your social pages become outdated. Doors for Better Marketing With Bella are open, and only for a short time. Twice a year doors open to the program to enroll new and existing members to the next semester. Social media is always changing, and we are keeping up on the changes to help you and your business succeed. Choose from two different programs to fit the needs you are looking for.

Better Marketing With Bella

Episode 231: 13 Biggest Mistakes Pet Sitters and Dog Walkers Make on Social Media

Blog: The Secret To Knowing What To Post On Social Media

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Better Marketing

Episode 312: The Evolution Of Better Marketing With Bella

I am coming to you today with a special, secret episode to spill all the secrets about Better Marketing With Bella.I know a lot of you struggle with doing social media on your teams. Whether you have done it yourself or sourced out to pay someone else to do it. My goal is to help you with your own marketing production and shine a little light on why this program is so successful. When Better Marketing With Bella began in 2017, it was very different. Mostly, because social media was different. I completely understand why you feel like you might be falling behind of the trends of social media that will help you obtain more clients and staff members. That is where Better Marketing With Bella comes in, and why we have changed it almost every single semester. Because as social media evolves, we must also. I am here to build you and your team up with the hopes of eventually graduating you from the program and leveraging all the social media trends there are.

Listen in on some insight into how it all began and the evolution of Better Marketing With Bella. I’ll tell you how and why this program is leading clients to their dream success and how it can for you too.

I’m putting it all out there today, just for YOU! If you are wanting better marketing then this is the podcast for you.

Biggest Takeaways

  • 2:55 How it started 
  • 6:30 Evolution 
  • 8:00 The process
  • 12:40 New packages 
  • 16:30 The best you can ever get! 

Recommendations

If you are a doer, which by listening to this podcast, I know you are, then Better Marketing With Bella is for you. This program is designed to help business owners who are ready to succeed with their social media marketing. The doors are open for 2023 and I have changed the packages up with you in mind. Whether you are looking for it all or just need a little nudge to have better marking with your business, there is a right fit package for you. DM me and let me know you heard it on the podcast and I will have an extra surprise for you.

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attract more clients

Episode 311: 3 Easy Ways To Use Social Media Marketing To Get More Clients

attract more clients

So you say you want to attract more clients? What if I told you that you do not need to wait around for them to come to you? That you can actively be out there attracting the right clients for your business. Or train someone on your staff to proactively attract more clients.

Social media. You have heard me say it before and I will say it again. Social media works. It is how you are using social media to attract more clients, that is either working or not working for you.

Today I am giving you three easy ways you can be using your social media to attract more clients, that you probably aren’t already doing. Along with success stories of clients who are doing it!

These are three high-level, strategic marketing moves that you can’t afford to overlook.

Biggest Takeaways

  • 0:40 Create your content with a strategy and position yourself as an expert.
  • 3:35 Always try to be tagging people and places when posting
  • 5:40 Have an outreach strategy

Recommendations

Social media does work. And sometimes we need to step out of ourselves and admit that maybe we need some inspiration and to learn something new. Doors for Better Marketing With Bella are opening soon and an awesome change is coming. As well we are rolling out a new feature because as the times have changed, so has social media and so has (and should) your strategy. When you are looking to attract more clients, social media is the place you need to place your focus. And when you are given the correct tools to utilize social media, the sky is the limit. Joining a community of business owners who know how to attract more clients, grow your business and find serious success puts you in a position to succeed as well. Doors are opening soon, join the waitlist today!

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funny pet stories

Episode 310: My Funniest Pet Stories And How To Make It Into Social Media Posts

funny pet stories

In this industry, we all have them. This hysterical, how the heck did this happen to me, funny pet stories. But these stories can be used for much more than a funny, casual conversation. You can be leveraging these funny pet stories.

Yes. Leverage these stories for your social media posts and content.

Take those funny pet stories and show your clients and potential clients your hustle. These stories can show your audience that you can handle the tough things, guarantee your business, and follow their exact direction. Even if it’s the funniest thing you have ever done. It is a fun way to show your audience the times you had in your business that made an impact on your or your business.

This week I am bringing you 3 of my own funny pet stories and how they can be used to leverage social media content. So, get ready to laugh a little and learn how to batch a whole lot.

Biggest Takeaways

  • 3:50 Attack Kitty 
  • 9:45 Dog that was pushed in the stroller and fed McDonalds
  • 14:15 Pet Sitter locked out 

Recommendations

Do you know how you can leverage your funny pet stories for your social media content? Well, in Better Marketing With Bella, we teach you how to be a marketer and ask you to meet us halfway. Of course, the custom content in those 6 months is created for you. However, we teach you how to bring the personality of your everyday social media. Doors are opening for 2023, if you are ready to take your content to the next level as well as learn all the marketing skills you need to excel in your business.

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stand out from the competition

Episode 309: 3 Ways To Beat The Competition At Their Own Game

Stand out from the competition

You might be looking to increase your business, or take on more clients. Maybe trying to grow your business and increase your revenue. Whatever it is you are looking to do, you need to stand out from the competition.

What are you doing differently that will stand out from your competition? What if I told you there are things you can be doing right now that will make sure you are the one to stand out from the competition and take on the clients?

Today I am giving you three tips to start doing today, that will make all the difference. 80-90% of people are not doing the first tip, so it is up to you to stand out from the competition. Solidify the business you want for the holiday season now so you can enjoy your time with family and friends.

Biggest Takeaways

  • 3:10 answer emails and phone calls immediately 
  • 6:10 Always Be Closing 
  • 8:35 Anticipate client’s questions 

Recommendations

As a business owner, there are many HR situations and questions you run into. In my Mastermind group, there are over four years of HR questions answered and monthly calls where an HR expert comes in to answer all your questions. It is a community of business owners keeping each other accountable for goals and leaning in for help when it is needed. If you feel like you might be alone in your business, the Mastermind group is something to explore. They know how to set and crush goals and stand out from the competition. Don’t be shy, I am always a reply away to answer any questions you might have!

Episode 274: 3 Reasons Why Sales Is Super Important In Your Pet Business In 2022

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Plan for the holidays

Episode 308: What Every Dog Sitter Needs To Know For The Holidays

plan for the holidays

It may be September, but the best thing you can do to save yourself time (and sanity) is to plan ahead for the holidays.

Plan what business will look like, and how much or how little you are wanting to take on. Then prioritize everything. Right now you may be so swamped that the thought of planning for the holidays sends you into overdrive, but stick with me.

Are you wanting to take a holiday trip to the cabin? Maybe a tropical vacation to the Bahamas. Spend more time with those who are most important. Prioritize what is important first and plan accordingly.

This week I am breaking it down for you, giving you the exact tips you will need to plan for the holidays . After all, it is the season to be jolly, not stressed.

Biggest Takeaways

  • 1:22 Big rocks first 
  • 2:20 Batch social media content 
  • 4:10 Set goals 
  • 6:30 Down time for yourself 

Recommendations

Are you stuck in your marketing? Tripping up on the newest changes and trends? Maybe doing better in marketing is one of your goals. While you plan for the holidays, plan that your content will be the driving force of your business. And potential clients will want to see trendy, professional, content that stands out from the others. Doors are opening for Better Marketing With Bella, where we have professional content branded for you and your business for 6 months. You can’t afford to miss out on great marketing.

A Valuable Lesson For A Happier Life

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a successful business

Episode 307: Want To Drive Your Business Into The Ground? Do These 3 Things Every Day

A successful business

Sometimes we think we know all the right things to do to have a successful business.

But the truth is, we are not always at our best. Certain things we think or do are causing us to drive our businesses into the ground.

This week I want to make you aware of these things. Because if you are aware, you then can see what you are doing wrong and adjust correctly to get your business where you want to be.

All the stress you feel and hold from your business will show in your business and attribute to a downfall. This week I give you 3 things you may be doing every day that is running your business into the ground. And how to change it to have a successful business.

Biggest Takeaways

  • 1:54 Generic website 
  • 3:45 If you want it done right, you gotta do it yourself
  • 5:08 DIY everything 
  • 6:22 Place of scarceness

Recommendations

Can you remember the 5 year goals you set for yourself back in 2017? What about even the 1 year go you set this time last year? Chances are, you may not even remember what they are, let alone if you obtained them! 90 days goals are what we practice in the Mastermind group. It allows you to fully emerge yourself in your goal and visualize yourself there. Thinking about where you will be in December versus 3 Septembers’ from now, gives you a realistic timeline to achieve t successful business Join a community of doers ready to help you achieve the goals you are working so hard towards!

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build a thriving business

Episode 306: I Have 20 Years Experience In The Pet Industry. Here Are 3 Ways To Cultivate A Thriving Business

20 years of experience in the industry comes with a whole bunch of advice and some ideas of what not to do. If you are looking to build a thriving business you not only need to know the correct steps but the right mindset to get you there. Today, I hope you don’t take this lightly, and learn from my mistakes and triumphs. Building a thriving business begins and ends with you, your mindset, and your willingness to make it happen.

Today I am bringing to you 3 ways you can build a thriving business that you may not have thought of, or may be afraid to try. Either way, if this episode resonates with you, it was meant for you. I thrive from seeing my clients thrive in their business and today I am sharing with you how I achieved the success I have today, so you can too.

Biggest Takeaways

  • 4:13 Become best friends with fear
  • 7:15 Build your team 
  • 10:05 Surround yourself with good people 
  • 16:36 DM Me! 

Recommendations

Negative energy surrounding you and your business will only hold you back from being able to build a thriving business. There are people right now in the Mastermind group that are doing the things you are truly dreaming of. If you feel alone in your business, I urge you to check it out and find the positivity that you have been missing. Years of questions answered a community of strength and positivity and a place where you are always surrounded by good like-minded people. To build a thriving business, you need to surround yourself with an energy that matches that.

Better Marketing With Bella

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Stand out from the competition

Episode 305: 8 Ways To Stand Out From Your Pet Sitting Competition  

Stand out from the competition

Your hope as a business owner is to stand out from the competition and entice clients to choose you to work with, right? But you need to do just that, stand out! When there is a plethora of pet sitting or dog walking businesses to choose from, what sets yours apart from the rest?

But do you know the right things you should be doing to stand out from the competition? Do you know what your website should look like and include? Or how about the type of relationships you should build that your competition probably isn’t doing.

When you know the right things to do to stand out from the competition, business will grow and succeed. This week I fill you in on 7 ways to stand out from your pet competition, with a bonus tip!

Biggest Takeaways

  • 1:58 Beautiful Website 
  • 3:58 Show and Tell website 
  • 5:35 Anticipate questions
  • 7:07 Do as you say and say what you mean
  • 9:52 Genuinely figure out how to follow up
  • 11:56 Be real on social media 
  • 13:17 Real face-to-face relationships with community leaders
  • 13:56 Bonus! Veterinarian endorsements 
  • 16:45 Doors opening up soon.. 

Recommendations

Planning ahead is the biggest strength when it comes to running a successful business. In Better Marketing With Bella, planning ahead has never been easier. With 6 months’ worth of marketing content created for you, you get to focus on growing and scaling your business. Better Marketing With Bella stands out from the competition while keeping you on track with your marketing needs. Doors are opening soon for 2023!!

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Hiring Questions

Episode 304: 4 Hiring Questions To Separate Good From The Great Pet Sitters


What if you knew the right questions to ask that would separate the good, from the great employees? Asking the right hiring questions when searching for employees can weed out ones who may not be the right fit for you or your business. But how do you know what questions to ask?

The hiring process shouldn’t be a stressful situation that ultimately leaves you empty-handed a few months down the road. You are spending your time and resources trying to find those great employees who will help you grow and scale your business.

This week I am speaking from my many years of expertise and giving you the four hiring questions to ask that will separate the good from the great employees you are looking to hire. What would it mean to you and your business if you found the right employees from the start, rather than wasting time training those who aren’t going to work out?

If hiring the hiring process has left you frustrated or starting over multiple times, this episode will help you head in the right direction.

Biggest Takeaways

  • 4:16 Did you ask the right questions? 
  • 6:38 What would they do in a sticky situation?
  • 8:47 The “drink test”
  • 9:57 What does this job mean to you? 
  • 12:20 How long can they predict their current availability 
  • 14:55 How much do they need to make a month?
  • 16:37 Free Avatar class
  • 9:08 Jazz HR 

Recommendations

Imagine easily knowing how to find and hire the right candidates. If you are looking for help writing a killer job posting or even how to attract the right candidates, I have put together a three-part training series that helps you ask the right hiring questions and get the employees you are looking for. Head over to joinjumpconsulting.com to see if this is the answer you have been looking for.

FREE Jump and Scale Class

Jazz HR

Better Marketing With Bella

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attract great employees

Episode 303: 3 Ways To Attract Great Employees That You Probably Haven’t Done

attract great employees

Are you struggling right now to attract great employees for your business? Because bringing more people on means more business you can take on, meaning… higher revenue for your business.

A win-win all around!

But you might be stuck. Stuck trying to attract great employees. Stuck trying to retain your employees. And stuck in a position where you can’t step away or scale your business.

But, I am here to tell you this does not have to be a permanent place.

This week I am indulging in three ways to attract great employees that I am pretty sure you haven’t done. And if I am wrong then go ahead and tell me, but if I am right… get ready to change your business for the better and hire those employees you are needing.

Biggest Takeaways

  • 2:10 3 Things I don’t think you are doing… 
  • 3:11 Show and Tell all about the Job on your social media 
  • 4:22  Get video or written testimonials on existing staff
  • 5:33 Allow an employee along the interview 
  • 10:00 Tell me your results 

Recommendations

What does social media mean to your business? A means to attract great employees? A place to entice potential clients? If the answer is yes to either of these questions, then understanding how to maximize your social media presence is very important to your business. This month in the Mastermind group, members are learning from experts in this industry how to leverage one of the best tools in the box for their business. A community of like-minded business owners, the Mastermind group is a place where members learn and grow. Have you checked it out yet?

Mastermind

Better Marketing With Bella

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find and hire employees

Episode 302: How To Find and Hire 3 Amazing Employees In 2 Weeks

Find and hire employees

Does the process of finding and hiring new employees leave you feeling defeated? Or maybe you feel like you have done it all when it comes to hiring and it just is not working for you. What if I told you it can be much easier? That you may need to take a different approach you haven’t tried when you need to find and hire employees quickly.

What if I told you, I have 5 amazing tips to help you find and hire employees that you need for your business… in two weeks? Would you want to change up your process? Give a new way a try and do things differently.

Because I truly want you to be in a place of abundance, where you are never “caught with your pants down”. This episode is going to help you find and hire employees.. amazing employees, that will help you get to that place.

Biggest Takeaways

  • 1:34 Jazz HR 
  • 2:53 Multiple Hiring Ads/ Talking to multiple different avatars
  • 4:56 Contact connected people
  • 7:10 Leverage the emotional side of the job
  • 9:10 Spend 30 minutes a day working on this
  • 10:23 Go where your avatar hangs out

Recommendations

When people think of marketing, a lot of times they think it is only meant to attract clients. But really, your marketing can help attract the amazing employees you want working for you. Better Marketing With Bella teaches you how to put your best foot forward when showcasing to clients and potential employees. When a business is looking to find and hire employees, seeing how they attract employees is a great start to finding amazing candidates.

FREE Jump and Scale Class

Jazz HR

Better Marketing With Bella

I Own A Pet Sitting Company With Staff

Jump Start Your Pet Business

Bella Vasta Instagram

sales mistakes

Episode 301: The 5 Hidden Sales Mistakes That Cost Pet Sitters

sales mistakes

If there was something in your business that was really a mistake and costing you time and money, would you want to know?

There are sales mistakes business owners make that are hindering them from success every single day.

This week I am diving into the 5 most common sales mistakes that I see people make and what you can do to avoid them!

Biggest Takeaways

  • 1:16 What sales mistakes?  
  • 1:55 Software
  • 3:15 Not having your branding everywhere 
  • 6:03 Always Be Closing
  • 7:27 Customer and Employee Love 
  • 8:54 Not having the “make it right” mentality 
  • 10:29 Always be thinking about solutions 

Recommendations

Your time is money in your business. Finding ways to elevate tasks and simplify business will help you achieve the desired success. Whether it is content creating, like in Better Marketing With Bella, or finding a community you can lean on for guidance (like the Mastermind group), finding places in your business you can make the system and process easier is key. You wanted the system in place to help you, not hinder you and remembering that is important.

Common Mistakes To Avoid When Using Pet Sitting Software

Is Your Pet Sitting Software Working For Or Against You?

One Secret To Winning Almost Every Sale

The Trick To Be Confident In Closing Sales

How To Leverage Your Competition For More Sales

Mastermind

Business mindset

Episode 300: 11 Mindset Hacks To Take Your Business To The Next Level







Your mindset is going to get you everywhere or keep you exactly where you are at. As we publish this 300th episode, I am talking to you from my heart, as I always do on the milestone episodes. This time is it all about what you are saying in your own head. HOW to scale this business is the easy part. It is the MINDSET that is the tough part. When “bad” things happen, or you “fail” what is your reaction or response? Is it something that will turn it into a positive that you can stand strong on or something that holds you down and prevents you from growth and momentum?

Today, I am going to give you 11 Mindset Hacks to take you to the next level. These are all ones I have used myself. I have been posting them weekly on my Instagram, as I know some of you save them for inspiring quotes. It is my hope that this episode makes you uncomfortable enough to challenge your thinking so you can think clear enough to push to your next goal.

Thank you for listening to 300 episodes.

Biggest Takeaways

  • 8:00 11 questions to shift your business mindset
  • 10:30 Responding or reacting 
  • 12:15 What can I learn from this 
  • 13:22 The only person you can control is yourself
  • 17:31 I have something valuable 
  • 18:55 Shine my light 
  • 21:53 I need a goal, mentor, and bite sizes
  • 23:46 I am unique 
  • 27:11 Building a team is necessary
  • 29:29 Why does it affect me? where does it come from? what needs to be healed?
  • 31:31 Personal life mirrors your business

Recommendations

Shifting your business mindset can be one of the greatest tools to achieving success in your business. I have brought 300 episodes to you filled with information on how to hire, generate more sales, and even how to choose your software. But if your mindset isn’t in a place of positivity, you will sink the ship with your thoughts alone. Surrounding yourself with people who help you grow rather than hinder you, sets the tone for positivity. The Mastermind group is a community of like-minded business owners cheering each other on and leaning on one another when help is needed. If you are looking for a place to grow, this might be the community you have been looking for.

For more pet sitting and dog walking podcasts, check out Pet Sitter Confessional

Bella Vasta on Instagram

Employees, Blogs, & Daily Operations!

If I’ve Taught You Anything…Episode 200

Running a Business Through Divorce or Major Life Changes

Birthday Special!

Software tool

Mastermind

Episode 299: Is Your Pet Sitting Software Working For Or Against You?

Jodi came to me wondering how she could get more clients. We took a look into her systems and found out that the way in which she is having people sign up was stopping the sale from happening. She was having to send UN and PW to a new user and while they were waiting for that to happen, they were finding other solutions.

Her software was working against her.

When you compare Jodi’s sign up to Rover, the potential new client was able to sign up quickly and check off PET CARE for their trip to Cancun and be done with it. With Jodi, they were left wondering if she received their info and what the next step was.

Her software was working against her.

So much, that every year in the Mastermind, we actually go through five members’ websites and sign up. We time how long it takes to sign up and if there are any spot points. There are some very popular software out there that actually STOP the sales process.

Today, we are diving deep into ways that your software might be working against you. My goal is to make sure that your software is an asset to your sales process and not a liability.

BTW – As I wrote these notes…. I wonder if anyone actually READS them. Will you send me an email to bella at jumpconsulting.net and let me know? Ok, onto the epsiode! 🙂

Biggest Takeaways

  • 3:29 Don’t Overwhelm your client 
  • 4:00 Mastermind guide about how to use software
  • 4:40 Important aspects of how to choose pet sitting software
  • 5:28 Simple is better
  • 7:53 Free tool for finding software 
  • 8:19 GPS importance
  • 8:56 Quickbook integration
  • 13:19 Screenshots on your website 
  • 14:30 Big Surprise!

Recommendations

If you find yourself google searching “how to choose a pet sitting software” then my newly developed (free!) software tool is for you. Head over to jumpconsulting.net/software and choose five top features that are most important to you and your business. From there it will generate a list of recommended software to try out. This takes the work out of researching many different software systems to help you and your business run smoothly.

Bella Vasta on Instagram

Why Rover Is Beating The Professional Pet Sitter

Software tool

Mastermind

Pet sitting software

Episode 298: Common Mistakes To Avoid When Using Pet Sitting Software

Pet sitting software

Pet sitting software is a crucial aspect of running an efficient business. Many business owners find themselves either without software or paying for one they aren’t even using to its fullest potential.

And as a business owner, you want to do everything that helps move your business forward by thinking smarter, not working harder. There are common mistakes I see business owners make when utilizing or choosing the correct pet sitting software.

Is your client communication in multiple areas?

How do you prefer your clients to book? Where do they go?

How do you schedule and how is it communicated with your sitters?

We are seeing many business owners use software for one spect instead of utilizing it to the fullest, costing them time, money, and sanity in the long run. Today I am talking about the 5 important points to look at when choosing or using pet sitting software and how you can avoid some common mistakes.

I am also so excited to reveal a 6-month-long project I have been working on in this episode that I think will be so helpful when it comes to pet sitting software.

Biggest Takeaways

  • 1:52 Software will help you
  • 2:15 time spending 
  • 3:30 What is your booking process? 
  • 4:35 Client information
  • 7:05 How do you schedule? 
  • 7:31 primary & secondary sitters
  • 8:20 Your Communication 
  • 9:55 Something big I have been working on! 

Recommendations

  • When it comes to choosing your pet sitting software, there are many different things that may be important to you and your business. You want to find software that helps you think smarter rather than work harder. Whether it is scheduling, booking or financials, using software to its full potential to benefit your business is a priority. Head over to jumpconsulting.net/software and see what we recommend we use based on your needs!

jumpconsulting.net/software

You shouldn't be afraid to job share in 2022

Episode 297: Why You Shouldn’t Be Afraid To Job Share in 2022

Why you shouldn't be afraid to job share in 2022

Let’s talk about job share…

Job sharing can actually be a GREAT thing… and you already are probably taking on BIGGER liability in your pet sitting and dog walking business.

This episode will give insight into a different way of thinking.

Now is the time to be creative, think about how we are going to get our sales up. The big R (recession) is coming (or is it here?) and we have to think differently to achieve more.

Some of you might say, “Insurance companies will not cover you if you job share.”

Well, that’s FALSE. I reached out to my friends over at Business Insurers of the Carolinas and this is what he said:

“I received your phone message. You are absolutely correct that you are still covered by insurance if job sharing. However I typically recommend if you are going to be sharing jobs with a nanny, a neighbor, a teenage son/daughter, or even another dog walker or pet sitter, that you get a release/addendum signed by the owner releasing you of any liability while others are also in and out of the home.

The pet business industry has seen many claims involving theft of clients’ property, as well as property damage, and injuries to pets. And typically we see them blamed on the insured pet sitter or dog walker. Especially when the person they share the job with does not have any insurance. As a result, we have seen claims denied as there was no concrete proof of who caused the incident.

Both situations are not typically ideal, as it increases both liability and the potential for a denied claim if no proof can be established.

So, it is certainly fine to job share if the client wishes to increase their liability exposure and do so. I do recommend amending contract language to have the client hold our insured harmless for liability or theft while others are in and out of the home.”

Do you want to hear how I think you can leverage this to get even more daily dog walking clients?

Biggest Takeaways

  • We need to get our sales up (2:24)
  • Insurance coverage (5:36)
  • Why you should job share (8:00)
  • What other liability you are already taking on that is even riskier (8:53)
  • It is possible (10:48)

Recommendations

Better Marketing With Bella

Mastermind

Gingr Pet-Care Software

Think about this before your next price increase!

Episode 296: Think About This Before Your Next Price Increase!

Increasing your pet sitting prices

Have you been thinking about increasing your pet sitting prices this year? Or have you recently increased your dog walking prices, and now you’re thinking it may not be enough…

Charging the wrong amount can be the difference between a thriving business and going out of business. Ouch

There is so much to consider before increasing your prices, so that you don’t find yourself sinking six months later.

Today, I am going to tell you everything you need to know, before increasing your pet sitting prices.

Biggest Takeaways

Before increasing your pet sitting prices, it is important to have a sound pricing structure and strategy in place. This is your time to rectify any mistakes you might have made with your old pricing structure, and apply new found knowledge to your future prices.  Creating a pricing strategy that works best for your business requires consideration and time.

  • What should you be researching?
  • Have you thought about your competition? Should you?
  • Is the value you provide worth the increase?
  • What about staff wages?

Considering important aspects and knowing how to navigate them is some of the first steps in creating a sound pricing structure for your pet sitting business.

Recommendations

  • The value you provide shines through your website and social media. Now is the time to make sure your social media and website are up to par when clients and future clients are looking for pet sitting and dog walking companies. Better Marketing With Bella provides 6 months worth of content for your pet sitting business to stand out above the rest. If you are interested in having the rest of the years content covered, we can provide that for you.
  • In the Mastermind group we talk a lot about pricing structures. Members have the chance to bounce ideas and experience off of each other when they need some help. This group is filled with HR answers, member accountability and like minded business owners achieving all their business goals.
  • Looking for website hosting or new site you need to check out Barketing

Better Marketing With Bella

Mastermind

Gingr Pet-Care Software

Barketing Blog

Pricing Guide Structure and Strategy

How to use an SOP for your pet sitting business

Episode 295: How To Use an SOP for Your Pet Sitting Business

Does the thought of creating an SOP for your pet sitting business leave you feeling overwhelmed? Or have you hired an office manager but had that completely blow up in your face due to the lack of an SOP? Or even worse, take the route of starting to create one, just to end up with an unfinished mess of documents that serve the business no purpose.

While it may sound intimidating, an SOP will make everything run much smoother.

SOP For Your Pet Sitting Business

An SOP is a Standard Operating Procedure that is essential for making sure all of your operations are carried out in a consistent and efficient manner.  By having an SOP in place, everyone on your team will be following the same procedures and guidelines. This week I am helping understand the process of creating and executing this document step by step.

Biggest Takeaways

For a business owner, being able to delegate means you are able to work on your business rather than in your business. But without an SOP you cannot delegate to your team. With the right steps, creating an SOP for your pet sitting business will establish a cohesive understanding for all staff members.

How you create your SOP will be determined by certain criteria:

  • What is the goal of an SOP?
  • What platform will you use to execute this document?
  • How will you implement it?
  • What steps do you need to include?

A fluid, changeable document that will evolve with your business and define duties and roles, will establish a smooth process for staff, clients, and business owners alike.

Recommendations

  • Mastermind members have access to premium recommendations when it comes to creating an SOP for their pet sitting business. They have the support of fellow members while also gaining knowledge and advice from experts who have been in this industry for many years. It’s a community worth checking out.
  • Jumpers have exclusive insight into how to execute their business processes in a way that gains them, clients and employees. I work with many business owners one on one to achieve goals and solve problems that have been holding them back from growing. I offer a free 20-minute call to get to know you and your business. I’ll lead you in the right direction and see if the Jumper community is the right fit for you.

Mastermind

Better Marketing With Bella

Episode 293: 4 Mistakes When Hiring An Office Manager

Gingr Pet-Care Software