We all know that being a pet business owner isn’t only just about loving puppies and kitties. You have to fill so many different roles day in and day out. So when it comes to marketing and posting to your social media accounts, you’re thinking to yourself,
“how am I ever going to have time for this?”
Lucky for you, there a number of resources that can help you. They provide you with ways to schedule your marketing so that you’re not tied to your computer 24/7 waiting to post at those prime-time posting hours.
You Could Purchase Scheduling Software:
MeetEdgar and Hootsuite are two online programs that are in the business of granting you the gift of time. MeetEdgar’s basic plan is $79.00 a month and gives you all the tools to connect your social media accounts and schedule publishing. HootSuite’s set up gives you these same tools, but ranges from $9.99 to $99.00 a month. The final cost depends on the amount of features you want, and the number of users on the account. HootSuite also offers a 30 day free trial here.
NOTE: You still need to come up with the content to post all of this!
You Could Hire a Company:
But what if you’re looking for something a little more hands on that helps you actually create the content? Another option is that you could hire a marketing firm, such as The Marketeering Group, that will manage your accounts and create content for you. But, you’re looking at a $400 price tag plus a $450 set up. Yikes!
You Could Hire An Individual:
What if you’re looking for a little more of one-on-one type of help? You could hire an individual marketing consultant, like Sandy Rowley, who will optimize all of your social media accounts. But again, we’re looking a premium fee of $399 a month.
Maybe now you’re saying to yourself, forget it! I’ll just do it myself, or hire a blogger to write for me. While that definitely helps your pocketbook, you have to consider the time it takes to produce effective content. It’s also important to think about that you may have to micromanage this blogger to make sure they give you what you want.
The Pro’s and Con’s of Hiring Someone
PROS: Your social media is always current, up-to-date, and you don’t have to worry about it anymore. Awesome!
CONS: None of these programs, people, or companies have experience in the pet business industry. They are costly. They are relying on you for a lot of what to say and the meat of the content.
For marketing to be successful, you must have four key ingredients: consistency, knowing the brand, understanding the industry, and relating to the consumer.
Better Marketing With Bella
Better Marketing With Bella was created to solve all of these problems. Not only do you get access to an industry expert with a fresh marketing mind, but your wallet will also be practically thanking you! This program is the only one of its kind in the industry. made by a pet business owner, for pet business owners.
If you want to be a part of the action, make sure you go here to get on the waitlist before space fills up.