Episode 321: 4 Easy Steps to Asking for a Testimonial – and Why You Absolutely Should
Hey there! Are you ready to learn the secret to making it rain with testimonials? Look no further, because on this episode, we'll be sharing all of our best tips and tricks for collecting and using client feedback to boost your business. We also have a freebie download for you as well! In this episode, we'll be discussing how to make it rain testimonials and how they can help build trust and credibility with clients. Asking for testimonials can also serve as social proof, showing others that your services are reliable and effective. Additionally, sharing testimonials can help foster a sense of community and connection with clients, which can improve customer loyalty and retention. It's important to highlight the most important parts of a testimonial, rather than posting long paragraphs that may not get read. Testimonials can be used in various ways, such as on social media, on your website, or in email marketing campaigns. When asking for testimonials, be sure to make it easy for clients to leave a review and to thank them for their feedback. Remember to also follow up with clients who have had a negative experience and see if there's anything you can do to improve their satisfaction. By following these tips, you can effectively use testimonials to market your business and build strong relationships with clients.
- 8:10 Steps for asking for testimonials
- 8:16 Send a message or email to your client
- 10:45 Ask for testimony once feedback is received
- 12:50 Post testimonials to social media
- 14:50 Ask if they will share on their socials
- Grab Your Freebie!
Testimonials are the proof behind the work. It shows potential clients how satisfied current and past clients are with you and your company. A freebie like I am giving to you today is like the freebies and challenges our members regularly see in our Mastermind group. This group is not only filled with like-minded business owners who are making huge strides in their businesses. But it is filled with HR advice, group coaching, freebies, challenges and so much more that helps push them to the next level. If you haven’t checked it out yet, this is your sign to see what we are all about.
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Welcome back to another episode of Bella in your business Happy New Year. It is now 2023. My goodness, I’m so excited to be here with you, we have so much in store for you this year that you, you’re gonna be blown away, I have kind of personally sat down, and I’m going to be going in pretty heavy on hiring and hiring methods. I’ve learned a lot over the past two years working with all of you guys. And I’ve really understood how proper phases and hiring, interviewing, onboarding, and training how that entire process is so sorely neglected. And it is the root cause for a lot of the reasons why people are not having success in hiring. And not just in the pet industry. So I’m letting the cat out of the bag here a little bit.
Before we get into today’s topic about getting testimonies from your clients, and I have something free for you. But this year, I’m going to be focusing a lot on that. And you are going to be getting the fruits of that labor over and over again, I have so much written I have like over 10,000 words, written so far, all broken up into tiny sections and details and nitty gritty. And I’m going to be showing you a lot of that starting in February here on the podcast. So you’re definitely not going to want to miss that.
This month, we also have a really cool interview coming up with two of them, we’re going to change the cadence of me sitting here talking with you. And we’re going to be bringing on Becky Lee, and Stephanie Sargent from that they’re in the mastermind and better marketing, but you’re gonna hear their unique individual stories, and how they’ve gone about the kind of coming through COVID and dominating their markets, it’s definitely going to be inspirational, and really motivating. I got motivated, just by talking to them and recording the interviews. So those are also coming up this month. So the best thing that you could do for me right now would be to like, subscribe, and share.
And if you’re really daring, I love for you to drop a review. Anywhere that you listen to this podcast, that would really help us we’re really focused on growing our listeners, our weekly listener numbers. Because you know, this is really the intimate spot. This is where I get to talk to you guys every single week. And it’s just you and me. Kind of, and I just really enjoy this time with you. So I hope that I’m asking for your help if you could go ahead and do that.
Now something that has happened time and time again, as I’ve been talking to people, they’re all but Bella, they care so much about price. But Bella, I can’t charge that much. And there’s a tool that I don’t think is used enough. And I’m not just talking about in the singular way in which people do it. And that is testimonials. Now, when you think about testimonies, you pretty much probably think of like Google reviews, Facebook reviews, maybe some emails, that kind of thing.
Well, I’m gonna, in true form and fashion, try to expand your brain a little bit more about that. First of all, I’m gonna help show you how to make it rain testimonials today. And I’m also going to give you the script for it. But you have to stay tuned to the end of the show, to get the special URL so that you can download it. But I’ve literally written out scripts for you. So when I’m teaching you this stuff, and I’m saying oh, just send a text message or send an email, I’m gonna give you the script for it because life’s too short, right? You got other things to do. And so that’s also something that I hope to do maybe once a month be able to give you a free download, just to say thank you for spending some time here with me on the podcast.
So let’s get into it. Asking for testimonials from clients. It’s super important because it provides valuable feedback on your services. And it helps build trust and credibility with potential clients. Now, guys, this also works for employees. So if potential employees see testimonies about how much your staff loves working for you, you know, they’re like on your IG stories. They’re on your grid. They’re doing videos for you that just like also add to all of this. So anytime we talk about any kind of marketing, it’s not just for clients, it’s also to help build your team.
So the other thing is, is that whether or not we’re in a recession right now, or we’re headed to a recession, the fact of the matter is, is that it is your number one job as a marketer, to break down the wall of fear. People are going to be fearful and more fearful this year to spend money. And so what you need to do is you need to expect and deliver their objections, their concerns, you need to build a rapport and have an experience and that’s more company culture, then it, you’ll blow the competition out of the water, it is the difference between us spending extra money on something when you could have spent a lesser dollar on something, but you were happy to spend more money because you knew that you were gonna get great customer service, you’re gonna be well taken care of you are going to be heard, and the product was going to be full of a quality product. Okay? Now I know every single one of you out there is thinking I’m the best pet sitter dog walker out there, we have the best business we care the most about our clients.
Well, nobody gives a damn about that right now until they know like and trust you. And so one of the best and most beautiful ways of doing this is going to be getting testimonies, but then using them in such a way that it’s lethal. All right, I’m totally going off-script already. One thing I see people do is get a paragraph of a testimony. And then they put it on a graphic, and it’s so much to read and no one’s going to read it. What you got to do is you got to cut out and use the dot, dot, dot and show and highlight the most important part. And I would bold, the words like I can trust would be in bold that company or they give me so much bold peace of mind unbolt right, are you with me. Alright, let’s get back to the show notes because I just get too excited with you guys. So testimonials from satisfied clients can serve also as social proof, showing others that your services are reliable and effective.
Additionally, asking for and sharing testimonies can help foster a sense of community and connection with your clients. Because now they feel like they’re helping you. The people that know like and trust and love your services are falling over themselves because most of them probably would do anything to help you because you have filled such a beautiful need in their life. So allow them that opportunity to foster that sense of community. And it’s only going to improve your customer loyalty and retention. Because what happens when we actually do a testimony of someone, or we actually like pledge our love for a company like online, your kindness, like sealing that bond. So the testimony isn’t just important for you to be able to use. But it’s also important that actual action that’s happening, you’re bonding with them.
So how do you get more testimonies?
Well, you ask, and I’m gonna give you a couple of steps here. Four to be exact. And here’s how we’re going to do it, the very first thing that you’re going to do is, step one is going to be you’re going to send an email or text message to your clients, asking them if they’re satisfied with their experience working for you. Now, you can send this to all your, active clients right now. Or you can put it in your customer experience process, where they come home, from maybe from a trip if it’s petsitting. And maybe three days later, because it’s always like crazy, like the day off, right? And usually, you’re getting hit from the hotel companies from the car rental companies and for whatever else you were getting customer service experience satisfaction stuff, but they don’t have a bond with those people you were in their home with their pet. So maybe like three days later, I would send something an email or a text, basically being like, hey, client, hope this message finds you? Well, we just wanted to check in and see if you’re happy with the experience of working with us. We value your feedback. We’d love to hear your thoughts. So I’d we do it if you’re satisfied. Were you satisfied with the services? We want to make sure that we’re meeting your expectations, and I would appreciate any feedback you have to offer. Thanks for choosing to work with us. And we hope to continue to provide you with top-notch services in the future. And however you sign off, right?
Or you could be like if it was a text message. Hey, just wanted to check in and see if you’re satisfied with your experience of working with us or satisfied with Fidos care. Always great if you can add personalization to it. We value your feedback. We’d love to hear your thoughts. Thanks for choosing us. Or you could keep it even shorter and just say Hey, just wanted to check in on you to make sure everything’s your satisfaction. That’s it. And it’s short, it’s sweet. It’s to the point. Nobody wants to read any of the fluff. So I would really encourage you to keep it away.
The shorter to emails or text messages, the better they feel more like, hey, a matter of fact, you know. So think about doing that, that’s your step one, you got to ask for it. Now, if this is a daily dog walking, maybe you do this every single week or they pay you every month. Obviously, you’re not going to do this every day or every week. So maybe you want to check in with them every quarter, and you want to send a message to all of your regular dog-walking clients. Same thing. Hey, just wanted to check in on you, Molly, is everything to satisfaction with Rover’s walks? Perfect. That’s it. All right. Now you’re gonna step two? Are you ready?
This is the part a lot of people forget about. So once you’ve received their reply, obviously address any concerns they may have raised, and ask if they’d be willing to provide a brief testimony of their service of their experience, rather. And so this is how I would say, hi, client. Thanks so much for letting us know you’re happy with your experience of working with us. Really appreciate your feedback. And we’re always here for looking for ways to improve. We’re wondering if you might be able to provide a brief testimony of your experience with us, it would be super helpful to us and also could serve as reference for other potential clients. If you’re up for it, you can either write out a statement or record a quick video. And if your Instagram friends with them, you could say or you could record us a quick voice message. That’s really powerful. And send it to us like on our Instagram, DMS. Thanks again for your feedback and choosing to work with us. We really appreciate your support. Now, if they say yes, it’s always really cool to reply back and say give them boundaries. Because it like most people are like, Oh, my God, I don’t want to go on camera. Oh, my God, I don’t know what to say. And they’re like, where do I start. So you want to kind of take that away from them.
Again, this is anticipating their needs, even when we’re doing this. And you want to say, oh my gosh, I’m so excited, Molly, that you want to do this. If you could just jot a few ideas down or say or speak or whatever it is about what you were feeling before you had our service, what you experienced with our service. And now what you would say to your former self, you know about our service or to the public, you know, to someone considering using us. So it’s before, middle and after. And that’s how they’ll basically tell a story. And then you can say, and don’t worry, you could just do you know the video, say just 30 seconds because what’s going to happen is they’re going to never two minutes. And when you tell them, it’s only 30 seconds, they’re like, Oh, that’s great. Like, it doesn’t feel like a big task anymore.
Alright, step three, because we’re going to move on here. I like to still keep these podcasts short for you. Because I know you’re driving between houses or you know, you’re active, you’re doing things. So step three is once you have their testimony, obviously, you want us to post it on your social media channels, along with the message of thanking them for their feedback and inviting others to check out their testimony. And then here’s what you could write, Hey, everyone, we just wanted to share a testimonial from one of our happy clients, check it out and see what they had to say about the experience of working with us. Thanks for your support, insert the link to the testimony, some hashtags if it’s on Instagram, whatever. Add the testimony to your social media highlights. So you can be easily accessible for other clients potential clients to see.
So what I mean is by on Instagram, when you post this on your grid, you’re obviously going to take whatever you post on your grid all the time this is you do this all the time. If you don’t, you’re on notice, you need to do this all the time. Anytime you post anything to your grid, you always share it to your Instagram story. In the Instagram story, something like this, this is evergreen, you can create a highlight reel of testimonies. And that’s what I want you to do. And so we’re going to add this to the testimony highlight reel. Because when you’re talking to potential clients, you can literally send them a link to that testimony, highlight reel, and now they’re gonna have a plethora of testimonies. That’s insane. And it’s powerful. So this testimony that you post, it might be a screenshot of an email on your phone, right? Make sure that it’s a square dimension one by one. So sometimes, instead of taking the screenshot on my computer, I’ll do it on my phone, because the dimensions are better. That’s a pro tip. But definitely, you’re going to post it on your social media, and you’re going to put it out there for everyone to see.
But then step four, and this is something people always forget about. And I noticed that kind of sounds like duh, but like, literally, guys, each of these steps are so important. You’re going to ask the clients if they’d be willing to share the testimony on their own social media channels, and provide them with the direct link to the post so they can easily share it. This will help spread the word and it’ll help encourage more clients to consider working with you. So here’s what you could say in that email. And we do this you guys if you’ve ever been mentioned, Yes, you’ve gotten one of these emails for me. And it’s like, hey, we just want to let you know, we featured your testimony on our social media channels. Thanks so much for sharing your thoughts about your experience working with us. We’re wondering if you’d be willing to share that the testimony on your social media channels as well, this would help us hugely and could potentially reach out to even more potential clients. Thanks again for your support. And we hope you have a great day. And obviously, you include those links.
Now, you guys, drumroll, please, I told you, I had a freebie for you. And I literally have a freebie download. And this is the kind of download that I typically give almost once a month in the mastermind. So if you’re a mastermind member, you already know like, the quality of these downloads, but this is basically like something that someone would sell you and I’m giving it to you for free because I can. And I love to, I love giving gifts. So if you just go to jumpconsulting.net/scripts, you can download this beautiful PDF, that’s going to give you all of those scripts. So you can take those scripts, and you can put them straight into your email. And you can, you know, save them as a template. So they’re right there for you. You could copy and paste those and you can create an SOP directly from it. And there you go. You didn’t have to sit there and think about what do you have to say, You’re welcome. And that is my gift to you for saying thank you for listening. And thank you for sharing this episode. And thank you for rating the episode wherever you wherever you’re listening to it too. It just kind of seemed really easy, or, you know, obvious to do this for you guys, because I’m talking so much about scripts and how to do this. But these testimonies, you guys, if you put this into your, your process of the customer experience, you’re going to end up with a ton of testimonies that you can pick and choose like it’s like an arsenal and you’re like, oh, I want this testimony today.
Because this is what the objection is. I don’t know if I can trust you. Or I don’t know if you know the last pets that are canceled on me all the time. Now you have a testimony that says you guys show up all the time, or I can call you last minute. Or or or or or do you see the possibilities? What a great way to start off 2023 Huh. I’m so excited. You guys gotta stay tuned. And next week, we’re gonna have Becky Lee here on the podcast. You’re not gonna want to miss it. You will not believe what permanent, permanent thing she did to her body as a way to celebrate a goal that she had.
You got to stay tuned. I will see you on the next episode. But in the meantime, remember that when life gets you down to always keep jumping bye now.