It is said that it takes more energy to be mad than to be happy. Being in the pet industry, how could one ever be mad? Personally, I am greeted by wagging tails, sloppy kisses, and purring kitties most of the day. It is great!
A few weeks ago I was helping a person with a billiard company and we “shopped” his competition by calling his biggest competitor. The first five minutes of the conversation was this other business owner trash talking his “competition.” I was appalled and honestly turned off. This person spent so much energy on being negative, and not highlighting the positives about his business that he actually came off as insecure to me. Next, we explored the advertising mediums. As suspected, this person’s “cheery” disposition (not) was also reflected in the print media they were utilizing.
Most recently, I was searching through pet sitting websites. I am sad to say that I found a similar incident. It surprises me how some want to focus on (what they perceive to be) the negative’s of other businesses, while ignoring the fact that they should be spending their time, energy, and advertising opportunity to positively highlight the caliber of their business. How about highlighting the good things about your business and why you are different rather than bashing other companies? Take the high road. Be confident. Set yourself apart from the rest by being unique. Slinging mud is for the playground.
I am not sure how you all feel, and would love to know, but wouldn’t you feel a little put off if you were trying to research or buy from a company and all they were doing was bashing the other businesses in the industry? I don’t even want to call it competition, because clearly they are on different levels. My impression was that this other billiard company, and then pet sitting company, was highly insecure, and perhaps even bitter about something? In any case I would not want either one working for me because lets face it, in the world we live in…who needs more negative energy?
More energy spent on being mad… less energy spent on the business? Hmmmmm?