Recently there was a Home and Garden show in my area. You know, the ones that pack a stadium full of vendors with people trying to sell you things for everything for your home and garden? 🙂 There were pest control companies with tarantulas, there were cooking demonstrations, chair massages, all sorts of things to distract you as you walked endlessly up and down the aisles.
Well, my husband and I noticed a booth that was a pet sitting company. First thought, “Awesome, do I know them?” second thought, “huh?” I was shocked because there were so many things wrong with this situation, that I just had to write about it and beg you not to make the same mistakes.
Let’s face it, these shows take a lot of investment in your money and time to be there. This show was 3 days long! Here is what was wrong with this picture:
- Proper signage and materials that represent your brand is imperative. The ONLY thing that said what they did was a sign hanging over their head.
- Your table should be able to show people what you do. How To Have The Worst Pet Sitting Booth At A Local Event.Be engaging and sell them on the things you are selling. Peace of mind, trust, security. Show them how can they trust you? There was no presentation or hardly anything on their table to take, interact with, build trust. Nothing. The only thing on their table was a notebook with people’s names and phone numbers. (Which I couldn’t believe to begin with) and one picture in a frame.
- Make sure your representatives are a great image of your company. The man behind the table was older and held a cane. He spoke unassertively about the company. I was shocked because when you have the potential to be in front of many people I would want someone representing my brand that really gave assurance, provoked a trusting personality, and capable demeanor. No offense to the man himself, I am sure he is a fantastic person. He was just left as a representation.
- Stand firm in the worth and value of your company! When I asked if it would be him doing the visits, (admittedly I have a dog who likes to be walked, and no offense, but someone standing with the use of a cane wasn’t going to work) he admitted that it was his girlfriends company and her friend. He told me the visits were $25 for one visit, $45 for two, and negotiable. Negotiable.
- Have your representative know how to answer common questions. When I asked for the area serviced, he said “everywhere.”
- Engage with your guest. At no point did he ask about what type of pet I had, where I lived, or to sign his notebook. There were no cards to take, and when I asked, he handed me one that was printed out at home. Very thin and low quality.
As a professional pet sitter, I was shocked and a little embarrassed. If this is what the public is seeing about our industry, no wonder we have to work so hard at trying to sell them TRUST and SECURITY.
Some of you may be wondering why I didn’t introduce myself? Simply put, he wasn’t even the owner of the business. If the owner had been there, I would have said hello and introduced myself.
Meanwhile… The dog trainer a row over had a crowd WATCHING him doing demonstrations. It was brilliant! Honestly, all those people who were interested in pets were crowed around his area because he was doing something to engage and teach his audience. This pet sitting company could have learned a lot from him.
By the way, if you are looking for ways to have an amazing booth at an event, I have a list here.
So it got me thinking about these things that I genuinely would love to see you answer in the comments section:
- How do you sell the trust and security in your business?
- How do you get people to know that you are a professional. That you can actually afford certain business expenses?
- Are WORTH every cent they are paying you and it isn’t “negotiable” as if your time isn’t that valuable.
- How do you present your business brand in your business cards, website, print advertising, on your social media?
- What does your voice say about you?
Sound off below!