In this day and age, there are SO many different types of social media marketing channels. So many in fact, that it is near impossible to manage accounts on all of them. Try to think of each social media outlet as a different channel on TV. Nick Jr. isn’t going to be attracting the same type of audience as CNN or Showtime.

Listen in to this awesome video as Gary V tells the story that each social media platform is a different channel. Today, we’re going to talk about a few different of the major social media marketing channels, and how you can make the most out of them.

The Best Pet Sitting Social Media Marketing Channels

Twitter

The format of this channel is twofold: short and sweet. But what’s so great about it, is that makes getting in touch with high profile people easily accessible. Twitter is the back door to many celebrities and news anchors in your area. It’s a great way to get you and your business quickly and easily noticed.

How? Simply reply to their stuff. Retweet their stuff. Then, you can ask them [the news anchors] to cover your story. Or you can forward your story to them too!

Example:
@reporter: 4 Ways To Keep Your Dog From Tearing Apart The House During The Next Hurricane. <– Can I come on @SHOW and tell you more?

YouTube

Videos galore! If you’ve been with me for a while, then you know how IMPORTANT video is for your business. Check out this blog and video I made for you for more on this:

Make your videos under 3 minutes. People have short attention spans, and are much more likely to click on a short video than a long one. Then, tell a story about the pet you have with you. Have a beginning, middle, and end. Not every video is a commercial. Start with doing supporting evidence to your services. Like a video of you doing a puppy sit, dog walk, overnight (maybe under the covers? LOL). Upload natively to Facebook as well to increase video views!

Don’t forget to ask your audience to like, comment, and subscribe to your channel. It’s important to give your viewers a call to action at the end – otherwise they will do nothing!

Facebook

This is where most of your clients will be. Why? Because that’s where they can keep tabs on their family AND have a distraction next time they are bored at a meeting. If you take a look at Jump, for example, we have over 2500+ likes on our Facebook page and 2 Facebook groups with hundreds of members. This can be you too!

For more on how to promote your business through Facebook, check out these blogs:

How To Get More Engagement On Your Facebook Posts

7 Facebook Tips You Should Always Be Doing For Your Business

Tips To Be Successful When Posting On Facebook As Your Business!

There’s a ton of programs that enable you to schedule your blog posts to your Facebook page. Then, consider boosting your new blog posts for $5 for one day. This will vastly increase the number of people your post will reach. In turn, this will boost traffic to your page!

You Can Make Any Platform Your BEST Platform

Even if you don’t prefer the big social media sites like Twitter, Facebook, or YouTube, there are lots of other social media marketing channels that you can use. Overall, the best social media site for your business is what you choose.

Of course, there are many more out there like Snapchat, Pinterest, and Instagram. But keep in mind that, typically, if you have 30-60 year old client base, many of them are on Facebook. Out of all the social media marketing channels, Facebook is also the world’s largest to date with over one billion people.

It’s also to keep in mind that with different social media marketing channels, they are all spoken in differently “languages,” so to speak. What I mean by this is that, you might have the same topic across platforms, but you will not have the same message.

So, to make the most out of social media marketing, simply find the platform(s) that work for you. Then, learn and understand the “languages,” so that your posts deliver the message that you’re trying to send. I understand that this can seem daunting at first, but a lot of this is trial and error. The only way to learn is just to start posting!